126. Creating a Mission for Your Social Media : SEIDS Interview Part 2

Episode Transcript
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Speaker 1 (00:01):
Welcome to the show that explores the methods and strategies
on rocking the financial side of your music business. With
over forty years combined experience, here are your hosts, Chris
Webb and Dave Dampkin.

Speaker 2 (00:15):
Welcome to Musicians Tip Jar, where we talk about musicians
and money, where all our efforts are to grow your
options of making this an affluent career. I'm Chris Webb,
joined by my co host and the guy who keeps
reminding me that an affluent podcast doesn't mean strong Wi
Fi connection and HD video Dave Damkin.

Speaker 3 (00:36):
I don't know if I remind you so much. You're
we're pretty much always on the same page on that one.
But you know, moving forward we're going to be an
HD baby HD.

Speaker 2 (00:48):
Yeah. Those are the funny little growth within podcasts that
no one really like discusses. It just becomes evident in
how well they turn out, you know. But boy, it's
a lot of extra outside effort to make those parts
grow well.

Speaker 3 (01:02):
We put so much time into the content. We want
to find the best information to put out there. We
want to study it, research it, know what we're talking about,
or at least be in a position to learn more
about what we're going to talk about with our guests.
Get all that stuff done and then we get it
down to editing, and it's hours later, and then you

(01:23):
put it up and you're like, wait, this is ten
eighty and he's like, oh, I got to start all
over again. But we've learned early that no matter where
we are in the process, is just to deliver it,
put it out into the world, and hopefully each one
gets better.

Speaker 2 (01:40):
And that's a great example of our guest today and
the completion of our interview with Sabrina Sideman, who goes
by sides today we complete this interview and she is
a producer, singer, content creator, educator. She is a powerhouse
of knowledge and achieved incredible success with her areas of
the music industry that are often overlooked or hit by

(02:00):
many's awareness. We discuss building your social media for success,
posting with intention, and charging the right amount. Today's quote
comes from Cindi Lauper. She said, never be afraid to
let them see you trying.

Speaker 3 (02:20):
This week's nonprofit is musicwill dot org. For more than
two decades, music Will provided access to music education to
over a million students who might not have otherwise had
access in their schools. These programs teach students popular genres
such as rock, pop, R and B, Latin rap, and country,
along the styles found in typical school programs such as

(02:40):
classical and jazz. They strive to make music education available
to all students, regardless of their socioeconomic background, and it
should reflect the cultures of the students we serve they serve.
Learn more at music will dot org. If you find
this information useful, please write and subscribe to the podcast
and also slam the like button. If you're on YouTube,
we love to help keep you up on the finance

(03:02):
side of your music business.

Speaker 2 (03:04):
You sure love it.

Speaker 3 (03:07):
We're working on see is that great? You just keep going.

Speaker 2 (03:11):
So Sides is a self made music creator who turned
a lack of performance gigs in twenty twenty during covid
into a thriving online brand by consistently posting logic, pro
ex tutorials, and music content on TikTok and YouTube and Instagram.
She quickly amassed over two hundred and fifty thousand followers.
Her approachable style led to partnerships with top companies like

(03:34):
Apple and Splice and Isato. She emphasizes grit over glory.
She's showing that success comes from showing up, working hard,
and staying authentic. Today, she balances making music, mentoring artists,
and creating educational content, proving how adaptability and community engagement
can drive a modern, independent, and prosperous music career. This

(03:57):
is a great interview and a lot to learn. Let's go.
One of the things that we always focus on here
is how do you create a sustainable career out of
these passions?

Speaker 4 (04:17):
Right?

Speaker 2 (04:18):
It's one thing to keep dabbling, and I think a
lot of artists like to keep dabbling in lots of things.
It's fun for us, it's creative, it's an outlet. But
sometimes we don't follow through to the point where they
become sustainable income, or we just don't seem to diversify
enough that we feel like we're reliably getting a sustainable income.

(04:39):
So how are some of the things that we know.
You've done a great job of building your career and
doing the things that you love, and you've discovered some
areas that you know that are not that well known
I think for a lot of artists. So what is
it that has kind of been your main sources of
income as you've built this?

Speaker 4 (05:00):
Okay, Well, another twofold questions. So to keep it sustainable,
you really have to spend those like mindset minutes on
like having those tough conversations with yourself. Right, if you
were to have a boss, a good boss, they would
do like a monthly review. They would sit you in
an office, they would ask you like, how are you

(05:20):
doing whatever? You know what I mean, Like they would
get your feedback. So you kind of have to do
that with yourself. You have to ask yourself those tough
questions like what is working, what is not working? What
are you enjoying? What are you not enjoying? How could
you pivot? How could you grow from here? What can
you offer? What can you create? Like it's kind of
like a puzzle, you know, like if you need to
make more money or you need to do something, you'd

(05:42):
be like, okay, well is there a product I can
make that people want or need? Is there a class
I can or whatever? And whatever your goals are is
like different for everybody else. So just like having those
tough conversations, also listening to your body, right, like everybody has,
like really successful people have the same twenty four hours
you do, They just use them better, you know. So

(06:03):
it's like how could you use your hours better in
your day? How could you kill more birds with one stone?
And then you just start strategizing that way. Sometimes it's
just just sitting down and just thinking of your life
in like a strategic way, and then you realize, oh okay,
Like you might not realize, like I'm wasting so much

(06:24):
time scrolling, like you might not be honest with yourself.
You're like, oh, I have no time to do anything.
But it's like, well, how long are you on your phone?
Or how long are you playing a video game? Or
how long are you watching Netflix? You know, like maybe
if you just reduce that by half and you just
have thirty minutes on social media or whatever, then then
you might have more time, you know, and you just
you Or if you're like really busy and you're doing

(06:45):
a big project, maybe you can document your project on
a video and then you make social media about what
you're already doing, you know, so you figure out a
way to like optimize your time. So I'm always thinking
about ways to like optimize my time to tappen as
many things as possible, and I'm just nice and patient
to myself, you know, Like it's hard because I'm also

(07:07):
one of those people I'm like, I didn't do enough stuff.
I could have done more, I should have done more,
but you just say, okay, like I did the best
I can. You be your own kind of cheerleader. So
that's a sustainable part. There's also like no rush. I
think a lot of people are like they rush, They
try to do everything like so much, and then they
burn out. Like no, it's better to like slow and
steady wins the race, Like you don't need to get
a million followers overnight or a million dollars overnight, right,

(07:28):
like flow and steady. And I've been very if you've
watched me in my career, like it's very slow and
it's slow build. It hasn't been like I haven't gone
like viral or like anything crazy. You know, one fan
a day. Okay, one fan a day. That's what you
focus on. Okay, that part and then the other part
you asked me about, like the different streams of revenue.

(07:49):
So well, for a long time, I was still singing
gigs and then I had like my one last gig
where I was like nail in the coffin, like we're
done with this, and I mean cover gigs, right, So
like I was, like, we're done with this, so then
now I my current streams of revenue are I'll just
talk about my current streams. I guess is working with
music tech companies, so creating sample packs for them, content

(08:13):
for them, ads for them, also teaching classes for them.
I've also done a bunch of like colleges and universities
where I'll like go and teach classes there. And then
my other half is like selling my own products, which
is my courses and my classes. And yeah, those are
like my two streams of revenue currently.

Speaker 2 (08:36):
And I like that you're listening them as too. But
within those two there are so many, right.

Speaker 4 (08:41):
Yeah, and then there's other things that like randomly pop up,
Like sometimes I'll get like a sink brief. I don't
do like the sync ones where like they're unpaid. I
always do the ones where like people reach out to
me like I love what you do, we you specifically,
will you like do this one thing? And so I
do those here and there. I don't love doing that
kind of stuff because I feel like it's like a

(09:01):
needle in the haystack. I'd rather like more guaranteed work
kind of stuff. Like so many times these companies have
reached out to me being like, we want you to
do this specific thing. They know my sound, they know
what I have to offer, they know my singing boys,
and they'll pay me for the demo and then they
never even land the project. And I'm like, I don't
even understand this world. I could never do the same world.
That's just not for me. But yeah, so sometimes they'll

(09:25):
do something like that. You know, I get random things
here and there, but those are the maybe. I also
have eleven apprentices, which is really cool. I just opened
up my apprentice program again, so I teach them how
to work with music tech companies and they work under
my umbrella and they actually get paid to work with
music tech companies. So I do that as well. I
like to stay busy, and then I also release music

(09:47):
still like I've just had a song release and then
I have another one coming up, and I try to
release monthly as often as I can. I'll probably take
a break in the summer. But yeah, I also release
music because that's the whole point of why I built
this career is so I could be creative. So I
release music, but I'm not focused on making money off
my music. I'm just focusing on making music that I

(10:08):
like and that's.

Speaker 2 (10:10):
It, and you're releasing that everywhere?

Speaker 4 (10:13):
Yes, yes, so I release it on Spotify, yeah, all
the places.

Speaker 2 (10:17):
Yeah.

Speaker 3 (10:18):
Many musicians have a hard time charging what they're worth.
So what advice do you give to artists struggling with
pricing their services, asking for payment, breaking out of that
something that you know, Chris and I try are trying
to change that starving artists.

Speaker 4 (10:34):
Right, So the first thing I usually do is tell people, well,
it all just depends on people's like where they're at,
but you should always I like to ask for the
budget first, to see like where people and then if
you really want the gig, you know, you just take it,
I guess. But if you don't really want the gig,

(10:55):
that's when you kind of have to start having like
more confidence and be willing to walk away. Because no
is the most powerful word in any industry, really, and
I say no all the time, So you have to
you have to be confident in that and asking around
like what your friends are making, you know us. This

(11:15):
is why I'm like very transparent with how much I make.
A lot of people like look at it as like bragging,
and I really don't mean it to come off that way,
Like I genuinely believe that, like, if if nobody knows
how much people are charging, then how are they going
to know what to charge? So I try to be
like very transparent. I used to. I used to tell
everybody how much I made each month, and I would

(11:36):
continue doing that, but my dad is my accountant, and
he got very mad at me, even though I like
claim everything to the government anyways. But I guess they're
just like nervous, like you know Jewish New Yorkers where
they're like, oh, you're gonna get robbed or whatever. But
like I would, honestly like I would be I really
believe in money transparency. I would tell everybody because I
also feel like it's inspiring to see what you can

(11:57):
make and what you can do and what is out there.
So I'm always like as transparent as possible with how
much I make and how well I do and what
I charge for things. And I always say that you've
seen in my courses, like how much I make per video,
per product and whatever. So yeah, just like having other
friends that are like minded or that will tell you

(12:18):
what they're making, and yeah, you just got to like
have to believe in yourself and also believe in the
universe that if its job doesn't work out, like you'll
get something better. I'd rather do like more less jobs
with what I'm worth, then more jobs with not what
I'm worth.

Speaker 2 (12:36):
So's and I don't think that that comes naturally for
most people. They we you know a lot of musicians,
you know, I teach at the University of Colorida, Denver,
and it's so so much a part of the program
is just getting them to believe in themselves that they
are worth making this the career that they want, you know, and.

Speaker 4 (12:55):
If you don't believe in yourself, then nobody else will.
So that's step one that goes into the mindset part too,
Like you have to believe in yourself, focus on your strengths,
and while you're focusing on your or like while you're
showing your strengths, you also improve on your weaknesses. Like
day by day you try to get one percent better
every day. I'm really into like the one like one
new fan, one percent better every day, and then it

(13:18):
just all you know, you just stay consistent with it,
then it will all work out and I really will
die on that hill. A lot of people are like, oh, no,
it's just luck. I mean, luck always helps. But if
you do it every single day, at a certain point,
like that's when you know it doesn't really matter about
the luck. The percentages kind of go down.

Speaker 2 (13:36):
And then I know we're jumping around a little bit.
So but just to tie that in a nice bow
about posting, if someone's just starting out, like, what is
your recommendation how much they should be posting per day?

Speaker 4 (13:47):
Well, like I said, you have to put in the reps, right,
so you have to do it a bunch until you
land on something that works, and then once you land
on something that works, you can like reel back, but
do whatever you can do to stay consistent with it. Right,
If if you can only stay consistent Monday, Wednesday and Friday,
then post Monday, Wednesday and Friday. You know, if you
can stay consistent five days a week, then post five

(14:07):
days a week. Whatever you can do, Cause like I said, yes,
you have to learn the skill of like creating a
good hook and like editing and angles and stuff. But
then you also have to land where the thing booms
is when you land on your trademark thing, you know,
And I've seen it with like some of my own students,
Like they either land on it or they don't. That's

(14:29):
the thing, Like I can't really teach them. I can't
teach them they're special sauce. Like that's just something that
has to happen. So they either get the special sauce
or they don't. And it's tough cause I don't. I
don't know as a teacher myself, and you probably can
relate to this. It's like, how do you get that
from people? Like how do you you know? Some people

(14:49):
post all the time and they haven't landed on their
special sauce yet, So it's got to keep at it.
It could take ten years, it could take one month.

Speaker 2 (14:58):
You know.

Speaker 4 (14:58):
I've seen people go from zero one hundred thousand followers
in like one month. I've seen people that have taken
a lot longer. Like it just really just depends on
when you land on that thing.

Speaker 3 (15:10):
You said that Apple was the first company that reached
out to you, but also this company that you focused
on as a goal. How was that feeling when you
got that?

Speaker 4 (15:20):
Oh my god, it was amazing. It also happened like
pretty quickly, Like I was posting on TikTok and I
know the pr person at that time. She she's like
on TikTok. She like loves TikTok, so she's like posting
on TikTok and she came to me. But then I
was learning that like a lot of the other Logic
guys who I now have like a relationship with, they
were like, oh, people were sending me your stuff all

(15:40):
the time. So because it's like if they don't see it,
like their friends will see it and they'll be like, oh,
you got to check out this girl, like she's posting
like you know what I mean. So like if you
were like I really want to produce for Lizzo, and
every day you're like day one of showing a song
to get Lizo's attention, right, and so then you keep
doing that every single day and it's good, right, it's
a good song, and then either Liz will see it,

(16:00):
Lizzo's friend will see it, or an artist like Lizzo
will see it. Right, So then that's how you kind
of like that's how that works. So when Apple first
reached out to me, it was kind of like I
was like it felt like I cracked the code, like
not necessarily like I feel like, oh, this is how
this works. This is how social media works. Because at
that time, nobody had taught Manny the stuff that I'm

(16:20):
talking about now, Like social media was like this mystified,
you know, it was like I don't get it. I
don't get out it works. But now I realized, oh,
this is how it works. You post the content for
your target audience. You think what would they like to see? Like,
what's your goal? My goals to work with Apple? Who
are the people that support your goal? These people? What
kind of content would they like to see? And sure enough,

(16:41):
that will work and that will work for anybody. Like
if your goal is to I want to sell soap,
charcoal soap? Okay, who are the people that would buy
this charcoal soap? And what kind of content would they
like to see? Your face is really dirty without the
charcole soap? Or like did you know that? You know
what I mean?

Speaker 2 (16:55):
Right?

Speaker 4 (16:55):
So it's like it's same with music, like, oh, I
want to have ten thousand streams on Spotify? Were the
people that support that cool? Who would like these songs?
And then what kind of content would they like to see?

Speaker 3 (17:04):
And then just like that, when did that change for you?
Because you've worked with over sixty different tech companies. Now, yes,
you were going after the companies and the beginning, I'm
sure now, like you know, you're not focusing every you
know what I mean, like the other companies for you
to see the thing, it.

Speaker 4 (17:22):
Was always it was always them coming to me. But
the idea is like, yes, I was like, oh, I
want to work with Apple, but if you can focus
on one like big thing, you'll also attract like the others.
So it's like, I want to work with Apple, so
like I attracted them, but I also attracted other like
minded companies because they saw what I was doing for them.
So then they all started like trickling in, you know,

(17:43):
one by one. So it's kind of like that, like
you end up attracting like you have your target, but
then you end up attracting like a lot more you know,
like minded things. But that's why I kind of like
focus on like that tunnel vision, you know, like focus
on this, and then you do that really well, you'll
get the others, you know, Like I was focusing on
working with Apple, but then I also got a bunch

(18:03):
of people that use Apple products, so that I was like, okay,
well now let me start selling my own products. You know,
that was never the goal. Like in the beginning, I
wasn't like, oh, let me sell my own products, but
I actually learned, like I made a MIDI pack and
I was like selling it for like five dollars and
all these people were buying it, and I was like,
why are they buying this? And they just like want
to support you, you know. So there's that. So then
you just start it all starts snowballing into like more

(18:25):
and more ideas.

Speaker 2 (18:27):
One of the things that stands out right there that
I feel like so many musicians need to hear about
the way that the I think the music economy works
now is that they don't they don't actually have the
record labels, aren't going to become and begging you to
help you become an artist anymore, right, they right? And
so I think that what you're saying is so appliable

(18:50):
to every type of musician that's got any type of
goal right now with the way they use social media,
is that your goal is that you'll never get in
the door to these places, right, need them to come
to you when you're reading, Well.

Speaker 4 (19:03):
It's very much like attract, don't chase. I mean, this
is just social media, right, Like social media marketing is
a tract, don't chase. There is type of marketing which
is outreach that does work, which is kind of like chase,
but you have to lead with value. We won't talk
about that. But social media is attract instead of chase.
So it's like phishing. You put out the right bait,
but the right type of fish, and they're going to

(19:24):
come to you. So if you wanted a record label,
you would have to build. What record labels want to
see now is they want to see proof of concept
because now we have a free way to test out
what works. Right, Like if you're posting like pop songs,
two people that like pop music and they don't like

(19:44):
your song, like the harsh reality is your song is
just not good enough. Like the record companies don't need
to do these gambles. Nobody knows what's going to be
a hit. In my opinion, nobody knows what's going to
be a hit. The only way you know is when
you see the reaction of the audience. Right, So why
wouldn't a record label sign somebody that already has proof
of concept? Because record companies only thinking like an entrepreneur,

(20:07):
like they're only and a lot of people don't like
to admit this or they don't maybe get it. I
think maybe they don't get it because I think a
lot of musicians don't understand that, like the music industry
is a for profit. I think they don't understand. Everyone's like, oh,
it's for the arts, and I'm like, no, Like that's
why I love what I do because I can just

(20:28):
make for the art. I'm not doing like for profit.
You know. But if you are for a profit and
you work with a record label and you're going on
tour and you're doing all these things, like all these
people are gonna want to make money. So if you
can't figure out a way to make money, they're not there.
Nobody's doing like we too. We don't live in a
world where everyone's independently wealthy and we could just focus
on making the best music. Plus, music is so subjective

(20:52):
in my opinion, it's like so subjective and like once
you figure out how every like everything on the song
is like on key and in pitch and not like
really lame lyrics, like, then what is it?

Speaker 2 (21:02):
You know?

Speaker 4 (21:03):
Like what is the thing?

Speaker 2 (21:04):
Like?

Speaker 4 (21:04):
You know? So, yeah, it's just very interesting to start
thinking about it. And that's where I have like tough
conversations with or you know, I try to lead with
empathy because I understand that it stems from ignorance, but
not in an endearing, an endearing sense of ignorance. You know,
they just don't understand. They just don't understand, and they

(21:28):
wouldn't understand until they start making their own business. And
like a lot of people are like this. Like I
saw a TikTok of this girl who's working at a
coffee shop and she was like, she was like, I
sold this coffee for fifteen dollars and fifteen dollars, which
is more money than I made per hour, and my
boss just gets to keep that. And I'm like, you
don't get it, Like you don't get it, like you

(21:50):
get to leave, Like you don't have to pay for rent,
you don't have to pay for insurance, you don't have
any risk, you're not paying for the products. You don't
understand that coffee and everything is like minus, Like they're
not making fifteen dollars for that coffee, Like you just don't.
They just don't get it. You know, either get it
or you don't yet.

Speaker 3 (22:07):
You think your mindset with the four with the four
MS has also helped you be able to enjoy the
artistic side of creating music that's subjective, but you're also
now really driven to something that is data driven because
you can be creative on your posts, you can see

(22:28):
how the public reacts to them. Yeah, so you could
quantify that. But that also has to free free you
up on the music side to be like, this is
just my expression, this is how I feel as an artist,
and move forward. It's got to be a great place.
And I think some well musicians like, oh, I can't
do anything else. I just want to make music. Where

(22:51):
you're doing all these things that have to do with music.

Speaker 4 (22:55):
Yes, I mean this is why I genuinely feel like
I have the best job in the world. Like I
even if someone were to be like, oh, would you
rather be? And I know this sounds like crazy, but
if someone's like, oh, would you rather be like Ariana
Grande or Sides, I would rather be Sides, Like, I'm
not even kidding, Like, I just have the best job,
Like I can go anywhere I want. I make extremely

(23:18):
good money for me and for my life and for
what I need in my life. I get to create
all the products I get to work from home. I have,
like I'm the I'm in the perfect balance of like fame,
Like I wouldn't want to be like any more famous
than I am. Really like I'm in the like I
get to help people, I get to make music, I
get to be creative, I get to try out lots

(23:39):
of gear, Like I genuinely couldn't think of a better
job than what I have. And I'm just so happy
and so blessed, And I'm also so proud of myself
because I literally built this job like brick by brick,
you know, And you can create your own career. It
doesn't have to be my exact career. You can create
your own opportunity. All you need is like if you

(24:00):
got like one thousand die hard fans to give you,
you know, one hundred dollars a month, or two thousand
to give you like ten dollars a month, you know,
like it's not as big as you as it seems.
You know, Like you can you can build your own career.
You can build what you want to do and like
build around it between like learning, marketing and sales, and

(24:20):
you're working on your craft and always getting better at
the three elements. While working on your health, you can
create your dream job. Like you guys, I don't know
a lot about your background, but I'm assuming you guys
have done something similar to that, like are working towards that,
And so that's that's where it's at.

Speaker 2 (24:41):
Totally. And I do really think that the center of
sustainability is happiness. You know, over the financial ups and downs,
over the learning curves that you go through, and all
the other challenges that come that you can't prevent. If
at the center you still can find a way to
be happy, I think you'll this career definitely.

Speaker 4 (25:02):
And the way to find happiness is to do that
constant soul searching and really have those tough conversations with yourself,
like what is it that I really want to do?
And a lot of us think that we want to
do a thing because we decided when we were younger,
like oh, I want to be a performer, I want
to do this, I want to do that. But then
you realize like, no, that's not really what I want,
you know, And I had to go through that myself

(25:22):
and then you It's also hard because there's always so
much noise around you, right, Like there's people that I'll
be like, oh, she's a hack or she's a fake producer,
blah blah blah, and then you have to and you
have to tap onto those because a lot of them
are confirming your own insecurities, like am I a bad producer?
Am I bad at music? And then you kind of
have to break that apart and you have to be like, Okay, well,

(25:43):
I'm trying my best. I'm not the best in the world,
but I'm learning and I'm producing for four years and
I just you know, focus on my goal. What's my mission?
My mission is to make music, production and entrepreneurship. Marks's
more people. Am I doing that? Am I staying true
to myself? If the answer is yes, I'm like fuck
that guy, you know.

Speaker 3 (25:59):
What I mean, totally totally.

Speaker 4 (26:01):
But it's hard, you know, And that's that's where the
happiness is. Is like the constant and most musicians may
be like me, where we have so many feelings all
the time that we have to navigate and then you
just one by one break them down. Okay, like why
am I feeling this way? What can I do differently?
How can I make this situation better? How can I
forgive myself or.

Speaker 2 (26:22):
Whatever it is, you know, and I feel like that
increases the more you put yourself out there, because, especially
with social media, the more you put yourself out there,
which I think is the reason so many people don't
put themselves out there, is just afraid of this validation
of their own insecurities.

Speaker 4 (26:37):
Definitely, and especially hard in the beginning when like, the
people that are watching you are just like your friends
and family, and a lot of those people aren't putting
themselves out there. So I really like, I can't remember
where I heard this, but I heard a thing somewhere
where someone said, never be afraid to let people see
you trying, because you are trying well other people aren't,
and don't be afraid of that, you know, like, try

(26:59):
your back.

Speaker 2 (27:00):
I love it. Well. We don't want to take up
your whole day because we know how full it is.
But we usually end with one more question, and this
has been amazing. What we really like to include is
just a little bit of a list of Maybe this
can include podcasts or books or any other content that
maybe you're absorbing that you really feel like is helping

(27:21):
you or is guiding you lately to keep going and
staying on track.

Speaker 4 (27:24):
Oh oh gosh, there's so many. Russell Brunson makes amazing
like marketing books if you want to learn about marketing
specifically if you want to sell, like courses in product
digital products.

Speaker 2 (27:36):
And of course we're going to include all of your
socials on here, but if you were just to give
one of them that you want people to go to first,
what would you say? Is your man?

Speaker 4 (27:45):
I mean it's whatever. Like I'm on sides on all platform,
so pretty easy to find me. Subscribe to my newsletter.
I feel like that's probably like my most proud channel
if I'm being honest, But yeah, I'm just sides everywhere.

Speaker 2 (28:02):
Last question, actually, are you going on honeymoon anytime soon?

Speaker 4 (28:07):
We're not sure like when we'll we'll do that, but
I want to go to Japan. I want to do
like a big trip to Japan. I love Japan.

Speaker 2 (28:15):
Nice, that'll be amazing.

Speaker 4 (28:17):
Well, you guys are doing great. Thank you for having
me on here. I'll talk to you guys soon.

Speaker 2 (28:24):
Okay, sounds good by Hi, thanks again.

Speaker 3 (28:37):
The first thing I would like to review over that
conversation was how she said tough conversations equal forward motion.
Being in business friendship with you business friendship, I think
we hold a lot of those boss reviews, as she
was referring to, like, you have to ask yourself, you

(28:58):
know what's working, what isn't, what scares you, what would
move the needle on your career as a musician, and
be brutally honest about it. It is really nice to
have someone like yourself that we're not asking those questions
with ego. We're saying how can we each do better?
We're seeing something. If you're not seeing it, I'm trying

(29:21):
to present something. If I'm not seeing it, you're saying, hey,
this would inspire me to do more. And I think
even finding someone in your band or a mentor would
also help you have those boss reviews. But you have
to start with yourself to look at all the data
and say, am I moving forward? And by data I

(29:41):
mean even are you writing enough songs? Which is something
we've talked about. What are you doing each day to
show up for not only yourself but your career?

Speaker 2 (29:51):
Yeah, and she mentioned that just one more fan as
she said, where it's just one percent better daily, one
percent improvement. Yeah, there is so much value to just
being willing to let that be enough. And truthfully, we
always go towards like am I not making massive amounts improvement,

(30:11):
then this is failing and I give up in having
the tough conversation doesn't always mean identifying how you're failing.
It can be learning how to stop beating yourself up
because it's moving slowly but surely right. And the other
end of that to me is being okay with having
these tough conversations. I think I really struggled with feeling

(30:34):
comfortable with doing this aspect of writing down goals and
having these kind of conversations with yourself about how things
are going and doing things like believing in yourself, and
we struggle so much with that as artists, and I
really think that so much of my career was delayed

(30:57):
because of the struggle to just be confident or to
feel worthy of the things that I wanted. And so
having tough conversations can also be about that, like what
is holding you back? Right? Like what are these things
that you really need to spend some time focusing on
to help release? You're not like trying to necessarily change them,
You're just trying to let go of these negative things.

Speaker 3 (31:17):
Sometimes I think that brings us to the time optimization,
like as a creative multiplier, and I was listening to
a podcast with drummer Nate Smith on it this week,
and he was talking to his guests even about poetry,
that if you can write two lines a day or
three lines a day, or finish a poem a day,
by how many days you have one hundred poems, and

(31:40):
we can look at that as even on the creative
process for writing lyrics. Okay, so it's too much for
you to think about writing a whole song, we'll get
a verse out, like Megan Burt would say, it's only
you know, three verses and a repeated chorus. But even
if it is a new scale, or having to come
up to learn how to learn how to edit something

(32:02):
so your reels look more professional on Instagram. So we
often talk about talent stacking. This is just creative stacking.
And the project doesn't have to be that big if
you can just bring it down to bite sized pieces.

Speaker 2 (32:15):
Yeah, and that means not wasting the process. People like
the process. People like to see. We like to see
others struggle in a way that we relate to, right
and then see them succeed through the struggle. And I
liked how she talked about optimizing that work as becoming
part of your content right, allow people to see your flaws,

(32:37):
allow people to see you moving forward, and as we
said in that quote, allow people to see you trying.
Never be afraid of that. If you can let go
of that fear, you'll be more willing to put a
lot more of this valuable content out into the world
and get more people's attention from such things.

Speaker 3 (32:56):
And that's learning how to be good to yourself. Like
you were saying earlier, just about maybe beating yourself up.
Sometimes having those small wins are not only good for
your brain and you being kind and generous to yourself,
but it helps a process along to say, hey, one day,
one fan a day is worth trying for.

Speaker 2 (33:15):
And of course I appreciated her talking and being open
about her revenue stacking. It's amazing how no matter how
many people we interview, everyone's stack is different. Everybody's income
streams are different, and especially with hers, like they're so,
they're so in an area. Like we said that, it's
very people are unaware of all these opportunities to make

(33:37):
very good money in the corporate end of being a musician,
being a creator, and they're actually quite stable. You know,
once you've build once you've built this brand. I think
it's a much easier thing to sustain than a lot
of other types of income streams in this industry. So
really wonderful, and her courses are really well laid out.

(33:58):
I highly recommend them. I know you do. Two we
both have taken them, and we really enjoy learning from her,
and that's part of her personality. She's just very easy
to absorb information from. She's very good at being clear
and concise and not wasting your time.

Speaker 3 (34:15):
They are so good we're even reviewing our own videos
and changing them because she did it in such a,
like you said, simplistic way that got the point across.
You're like, why are we doing so much making it
more complicated?

Speaker 2 (34:27):
The challenge is always how do I get better without
feeling like I'm starting over or that, you know again,
like am I failing? Because every time I see what
I need to do better, it also kind of feels like, well,
I failed then the last time, and now I got
to go try it again. And that's kind of what
we're saying, is that it is okay to feel like
you can do better. It's actually always the case. You

(34:49):
should always feel like you can do better, But you know,
picking one or two of these types of revenue streams
I think is a really good idea, ones that might
be working for you, and make them kind of your
two main pillars, and then kind of expanding from there
and knowing that that's going to take time, and even
time can be five years for most people that I

(35:10):
think that's a reasonable time to build something that's going
to have significant results.

Speaker 3 (35:17):
You also mentioned you mentioned the quote from last episode
where her quote was no is the most powerful word
in any industry, and charging your worth also starts at no.
So if you're taking what you're good at and going
out into the industry and trying to define yourself, you

(35:38):
need to do it there too, because your time can
be depleted and you can get overwhelmed not doing the
things that bring not only value creatively but monetarily.

Speaker 2 (35:48):
And then knowing when it's appropriate to say no. One
of the only ways you can do that is by
communicating with your community of other artists. If you have
no idea what other people are charging or how well
other people are getting paid, it's much harder to know
when to say no right and to know what your
value is. So having that transparency, like she has been

(36:10):
willing to share on her social medias is really valuable.
And it also shows that there can be a healthy
relationship with this. It isn't competition, right And and she
said that where a rising tide sinks no boats, right,
that that concept is and transparency in that same way
helps lift lift all the boats.

Speaker 3 (36:29):
Rising tides lifts all boats.

Speaker 2 (36:33):
I think said no, I said rising tides sink no ships.
I think that's the old way of saying it. Rising
tides sink no boats.

Speaker 3 (36:44):
And I don't know the phrase. A rising tide lifts
all boats. That's it?

Speaker 2 (36:49):
Okay, So ten versions in the end, all the boats
are up. And in this case, transparency also lifts all boats.
So we are really trying to dance around the same
concept that we need to be more communicative.

Speaker 3 (37:09):
We're trying to swim around.

Speaker 2 (37:11):
Oh, swim around, that's better. We're trying to be more communicative, communic, indicative, communicative.
I'm losing my mind over here. We're trying to be
better at communicating with each other and being more open
and transparent about what it is this industry can provide you,
and your local market is going to be different. You
can't ask somebody in New York how much they are

(37:32):
getting paid for a gig. When you live in Omaha,
you have to know your market and you have to
know your worth. And if you aren't going to be
able to get your worth in Omaha, you need to
go to where you need to be in order to
have that value be reflected in the market. All that
comes from and is easiest to figure out from this transparency,
and with the online world and this corporate world, you

(37:54):
can work anywhere. You can be remotely working and doing
all this and still understand what these rates are and
know when to say no.

Speaker 3 (38:01):
Next topic I loved was focus on one big thing,
and it's the ripple effect. So she turned her tunnel
vision on Apple made that happen, and then also learned
sixty plus other tech brands. A clear beacon attracts satellites.
How about that one we went from the ocean to

(38:21):
outer space.

Speaker 2 (38:24):
That's a big ripple. Yeah, and that has shown itself
true to me before. We talked earlier about how when
you show up at a gig, like putting in your
intention of how you show up to that gig can
easily make the difference on what you're projecting out, Like basically,
what is the ripple that you're spreading? Is it you know,
I'm just here to get paid, or is it that

(38:46):
I love this and then this is something that I
am really passionate about, because that in itself is an
infectious way to get other people to want to engage
with you and use you for what they're for that
similar product or offering. And when you do this, well,
just like this did for her once one once she

(39:06):
had focused on one thing and focused and gotten that
one thing to occur, everybody else notices and they want
to be a part of that. So that could be
that you just get land that one right gig, being
the drummer for that right show. Right that one show
creates that ripple effect, and that can be how this works.
It could be that you write that one song and

(39:28):
it gets the attention of these publishing companies and then
they all start talking about you. Right if one of
those publishing companies notices you, the others are going to
notice too.

Speaker 3 (39:38):
If we bring it back down to the water metaphors,
think fishing, not hunting. The right bait brings the right
fish to the boat. So how does that make a
thousand super fans? Do you know how many episodes we've
talked about a thousand super fans.

Speaker 2 (39:53):
Oh yeah, I know. I know, well because it really
I've off talked about it in my courses all the
time too, because we sometimes everything just feels like too much, right, Like, oh,
one hundred grand a year seems impossible. Most artists literally
think it's impossible. They don't. They don't just think it's
a dream, they think it's impossible. Yeah, And that goes

(40:17):
back to our other concept. You have to let go
of that thought before this is even a chance. But
if by hearing this and seeing other people that are
actually doing this is the only way you're going to
see that this actually that transparency from others doing this
is the only way you're gonna actually believe it's possible.
And it's working for me, it's working for you and
we we also I wouldn't even say that I've got

(40:38):
a thousand super fans, but I do think that what
I've done is figured out a way to make my
life sustainable in a six figure plus income as an artist.
But going back to this concept that if you just
simply focus on building one fan at a time, I
really still think that's the best way to get there
and just have the intention of how many you want
to hit per year. And a super fan is somebody

(40:59):
that is willing to spend that money on you no
matter what it is that because they support you, they
love what you do. And we all have had at
least one of these, if we're an artist in this industry,
you had at least one of these people that have
been just really into what you're doing, and so you
know what you need to know what that is and
then create more of them. And then the last thing

(41:19):
before we get into our extep is I just want
to reiterate that being visible with your imperfections, being okay
with doing this, Like what we're doing here, we know
this isn't perfect, and that is something that could easily
stop us from doing this and showing up in our

(41:40):
fifth season here right, It could have easily stopped Sabrina
from making that content when she was just learning how
to use logic pro and making the content while she
was learning. It's so easy to find excuses to stop.
And if you can be okay with the imperfection being
a part of the process, allowing it to be a
part of the thing while you still continue to try

(42:02):
to push forward is how you are going to make
it through. It's the only way. Let the critics sit
there on the bleachers and watch it's okay. So our
action step for you is similar to last week follow
sides on all the platforms or whatever, when you spend
the most time on that's at seids and go and

(42:25):
check out how she's doing, what she's doing and how
she's found this whole another niche in the corporate music world.

Speaker 3 (42:30):
So one thing she talked about was the small wins.
So action step number two is launch a thirty day
one true fan content streak, so post goal driven behind
the scene clips, either a writing session, a mix that
you're going to tweak, recap, a gig, anything with a
clear call to action that steers viewers to your email

(42:54):
list and direct supportly. Like she was saying, consistency plus
intention compounds, So even thirty quality posts can add dozens
of super fans and sharpen your signature style. So think
about that and then be draft a simple template. Put
it on Google Excel for yourself. So we drafted a
simple template for you for captions for posts, So grab

(43:19):
the free demo link, just put it in a search
bar at musicians tip jar dot com and we'll post
it to the s link for the notes and also
on YouTube as well. And this way it'll help you
get everything lined up for the month ahead of you.
You know what, Chris, I'm going to join it too.
I'll go along this journey with you and then we'll
recap in thirty days.

Speaker 2 (43:40):
Nice, and I promise not to post any pictures of
my European food. I'm in the European nations.

Speaker 3 (43:49):
You're either European or europooing.

Speaker 2 (43:52):
We know that your time is valuable and we appreciate
you spending this time with us and being a part
of this community. Is our hope that you feel that
sense of community here at music tip jar and that
you'll help spread the word to make us all stronger.
If you'd like to get hold of us, what's the
best way to do that.

Speaker 3 (44:07):
Musicians tip jar at gmail is our email. Check out
our website musicians tipjar dot com, where you can check
out all the resources and discounts we have collected just
for you, and check out all our episodes now on YouTube.
If you find this information useful, please write and subscribe
to the podcast and slam that like button so we
can keep you up on the finance side of your
music business.

Speaker 2 (44:28):
As always, thank you for joining us, and remember there
is already enough for everyone, You just need to know
how to get it. Until next time on behalf of
Dave Tampkin and myself Chris webstay happy, healthy and wealthy.
Having a mission for your socials not only gives your
effort emotion, it gives you direction. This is musicians Tip jarb.

Speaker 3 (44:51):
You should have said it's not the sast of the boat.

Speaker 1 (44:56):
Somebo.

Speaker 4 (45:03):
Nothing on this show should be considered specific personal or
professional advice. Please consult an appropriate tax, legal, business, or
financial professional for individualized advice. Individual results not guaranteed, and
all discussed strategies of the potential for profit or loss
those are operating on behalf of Musicians Tip jar lls

(45:23):
exclusively

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