Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This is the FCB Radio Network,Real Talk worldwide online at FCB radio dot
com. Into your don't rushed out, I put the brush. Welcome back
(00:28):
one Benito's hen Day. This isnecessary roughness and you have just came back
to thank you for coming back andsooner in Heay. This is Erico Rodriguez.
I'm with Scarves the Empany and cJ cab Garbs. How is your
week? How you doing? Itwas good? I mean, you know,
the Browns didn't lose. They alsodidn't play, but we didn't lose,
(00:51):
so that's always a positive week.So you know, I'm doing pretty
well. Awesome. How about you, c J? What's going on in
your world? Ain't making what?I'm good? I signed up for a
new gym. My blood pressure islow, cholesterols down. Hey we all
green over here. Man thumbs up? All right. So on the other
hand, let's talk about or howyou'll stay in Maryland. So they've previously
(01:15):
canceled their game, their upcoming gamesbecause eight players tested positive for the COVID
virus. The Big Ten game isgoing to be is not going to be
rescheduled, you guys, So what'syour thoughts on that? Start with you
card. I'm sad. I'm sad. I'm sad, but you know,
at the end of the day,it's definitely a good that you know,
(01:40):
they are putting the KBAs on thegame. Unfortunately it's not going to be
rescheduled, but you know, itleads you to think like, okay,
well, how is that gonna playinto you know, record and stuff like
that, like what you know thatwe're already working on a short season.
But at the end of the day, I'm glad that they're taking precaution.
(02:04):
Uh so nobody else gets sick.What do you think, c J?
Yeah, I mean obviously for thekids. Mostly I'm disappointed for them because
you know, college experience, beingable to play in these type games is
one that you'll remember for a lifetime. So but at the same time,
it's it's the university's responsibility to keepthese kids safe, and I think they're
(02:25):
doing that by canceling the game.So it is what it is now.
Yeah, I agree. Let's talkabout really quick about the Browns. Nick
Chubb's back, you guys, whatdo you think, Yes, yes,
I'm happy. That makes me happy. We've we've Yeah, but I mean,
of course, you know, uh, Hunt is a great player,
(02:47):
you know. But there's something aboutwhen Chubb is on the field that the
Browns like. He just accelerates theoffense tremendously. When you got CJ.
Listen, listen here, man.It doesn't take much to make guards happy,
all right. Uh, tacos makeguards happy, of course, tacos
(03:07):
happy. What do you mean now, tacos make everybody happy? Yeah?
Yeah, well okay, yes,tacos make me happy. Maybe that was
a bad example. Look back toNick's up. Yes, it's good anytime
a players coming back from injury.Uh, it's good to have them.
(03:28):
You know. I've been able tobe a part of teams where we've had
guys make miraculous comebacks and it reallyturned the season around. So uh,
let's look for the Browns to reallystart amping things up when she gets back
on the field. The big thing, though, is to see if they're
going to keep him on like asnap count to start them off and kind
of easing back into the floor ofthings. Yeah, that's not a bad
idea. That's not a bad idea. But we'll see what they do.
(03:51):
We'll see what they do. Youknow, we're playing the Texans, so
uh, I ain't gonna. Igot no comment on the Texans, I
got none in the comment. Don'task me nothing about the tech already been
there before. Yeah, yeah,yeah, you know a little bit.
Just shut up, all right,let's witch to Francisco limdo are you guys?
(04:14):
So he says he wished to behe wants to be um. He
no longer wants to be with theteam. He wants to be able to
get his own freelancing. He wantshis own free agency UM, and he's
going to be able to do thatin twenty and twenty. He says he
is commanding at least three hundred andfour hundred million dollars for UM for a
(04:35):
free agent in the free age,in the agent market. Do you think
he Do you think he's worth that? First of all? And do you
think that much? Did he?Yes, that's what that's what he's commanding.
Well, no, I'm saying hedidn't say did he say that?
He didn't say that he didn't wantto be with the team though, did
he? He said? He sayshe wants out once he's able to reach
(04:59):
free agent. Well, he wantshe wants more money, which I do
think that he is the caliber ofplayer that you know, is deserving of
a high salary um and that's whatother people are getting. You know,
that may not even be as goodas he is. I mean just quite
honestly, he's that he's that greatof a talent, and uh that that's
(05:23):
just what it is when it pertainsto the business. It's not just about
the sport at this day and time. I mean, these folks want to
be These folks want to be paidwhat they're worth and what their value is.
Now. One issue that I havewith the articles that I've seen is
that they're putting the Yankees up thereas a possible trade locations, and that
(05:47):
makes me mad. We do notneed to trade anybody to the Yankees.
Just don't do that like that justwe just can't. We just can't.
That's just not that's just not wherewe need to be, all right,
Grabs, you don't have to beso hard on the Yankees. Okaya,
Oh I forgot you have a time. Maybe we should pick up the Yankees
(06:12):
now instead of picking on the porchback wires all the time. Who are
still a team on the wires,still a team on the rice. Maybe
that that'll be the next song thatI make I don't know. Yeah,
you should make a song about theYankees. I know that the Yankees have
not been on the winning streak fora very very long time, So I
can handle that they stink. Seeza what you think about Limnar. Listen
(06:36):
here, when it comes to business, money talks everything else walks. That's
it. He wants his money.He's gonna find a way to get it.
Hey, then, oh my god, oh my god, that is
(06:58):
terrible. Oh ev is rolling overright now in his no no, no,
no, very dirty grade. It'sjust very dirty grade, just rolling
over for the children. Man.Come on, all right, guys.
If you don't know, and youhaven't heard, the NBA is coming back
(07:18):
two games, what do you think. Well, they said, they said
that they are going to restart thenext season on December twenty second, you
know, which it's a little oddbecause it just ended, you know,
not too long ago. But Iguess they're trying to get things back on
(07:40):
track, uh, you know,to some sense of normalcy, so you
know that the next season isn't gonnago as over and spill over into a
football season and real quick too.One of the things that they were concerned
about was that if this coming seasonpushed back too far then that would interfere
(08:03):
with the season after that, sothey wanted to try to get This is
basically like remember in twenty I thinkit was twenty fourteen was a lockout season,
So it's it's basically the same scheduleas the lockout season. But they
wanted to try to get some symbolanceof normalcy because they didn't want this to
have to go into the twenty onetwenty two seasons also, right that which
(08:24):
makes sense, definitely makes sense.Y'all want to talk about what was?
What was? What's what's Kawai's uhbig thing? Game management? Um?
What does he call it when hehe they rest Kauhi for for a number
of games? Yeah, it's gamemanagement. No, it's what what the
(08:48):
I don't know, I don't rememberthink it? Game game management requires sits
out for like twelve games and thenplays like five it sits out another ten.
You know what I'm saying. Soyou you you thought it was bad
when Kauhi was doing it, justwait for this abbreviated season. You know,
everybody's gonna be sitting out. Lebron'sgonna be in his hyperbaric time chamber
(09:09):
for like half the season. Youknow what I'm saying, just chilling out.
AB's gonna take the range and doit until they get to the next
playoffs. You know. Uh,we got big Kadi coming back, Katie
and Kyrie. We're gonna see whatthat dynamic is. I am excited to
see that, but just for itto start so soon, man, I
the one. The biggest thing I'dhave to worry about his injuries because these
(09:31):
guys just got done playing and they'retrying to rest right now and then to
just jump right back into it.Uh, It's gonna be interesting to see
how teams will manage that. CJ. Do you think he's going I mean
that when you have the kind ofinjury that he had, like you,
(09:52):
normally, players usually don't come backas themselves. You can still be a
good player, but you don't usecome back as yourself. Do you think
Kad is because he had an aclwasn't Yeah, the Achilles Achilles that's right.
So do you think he'll be ableto come back even you know eighty
percent of what he was Eighty percentis actually a good a good number.
(10:16):
Um, it depends on the typeof athlete he is. I mean,
he's got an amazing skill set.Uh, and he he's the type of
guy that would be able to adaptkind of how players as they got older.
Uh, maybe like Kobe Bryant.You know, rest rest is soul,
rest in power king Um. Ashis years went on, he went
(10:37):
from that high flying dunk in yourface. So now he's shooting daggers from
behind the art and Kade can alreadydo that. But now you'll see how
his game will adapt to kind ofcompensate for that injury. Will he be
the same player he was before?No, You're never the same once you
have an injury, especially an achillesinjury like his. H I mean,
(11:00):
that thing popped and rolled up hisfreaking ankle or his the back of his
leg, his calf like a damnpiece of receipt paper. So he won't
he won't be He will not bethe same. But I think the type
of player he is, he willbe able to adapt and probably find some
new facets of his game to explore. And I think it will be a
joint watch. It would be interesting. It's gonna be interesting to see the
(11:22):
dynamic between him and Kyrie. Ireally, I really am interested to see
what how that plays out. Iagree, I agree. I think it's
uh, you know, it'll besome good basketball. But I do agree
with you on this the injury thing. Russian guys back out there. I
think the potential for more injury isgonna be a lot more prevalent than other
(11:45):
seasons. All Right, you guys, With that being said, let's wrap
it up just so he can takea quick break. All right, everybody
that's listening, meet us right backhere. Necessary roughness, We'll be right
back, Yo, man, bestfriend Davy. Check out my new single
Looking for Love, available right nowon all platforms. Peace. I have
(12:18):
no good, no good. I'ma looking non Do you feel like everyone
is yelling at each other but noone is listening to each other or themselves.
I'm Cura Davis, host of JustListen to Yourself, a weekly exercise
(12:43):
and critical thinking and drawing our talkingpoints all the way out to their logical
conclusions, because I believe when wetake the time to examine our own talking
points, we can realize we're notalways saying what we think we're saying.
Download Just Listen to Yourself with CuraDavis on iHeartRadio or wherever you get your
podcasts. This is roughness. Welcomeback. Listen is that's the third roughness.
(13:20):
We have a special guest. Ourguest is Sydney Anderson c J.
The ball is in your court.Oh that's right, Erica. And you
know what I do when I getthe ball in my hands, I make
plays Because I'm about to assist MissSydney Anderson right now. Listen here,
everybody, this is a very specialspecial guest. She ran track and field
(13:41):
at Indiana University a Whosier that's right, as in Who's Your Mama? Because
Sydney was part of Indiana team fourby one hundred relay team that won the
Who's Your Hills Invitational with the timeof three minutes fifty one all Right.
Sophomore year in twenty fourteen fifteen indoortrack ran a career best in the six
(14:01):
hundred meter all Right ran a oneminute thirty five seconds. Thirty five minutes.
Is that correcting me? No?Not thirty five minutes. Look,
look, I'm just trying to hyperup man. I don't know nothing about
(14:22):
track. I'm just playing. I'mtrying to sound like real anouncing here.
But look, Sydney is the ownerCEO of h Anderson's Sports and Manage.
Oh my god, missed I startedover. Yeah, I messed it up
because because I bet I got toohigh. I got too high. All
(14:43):
right, are you ready now?Roller, welcome back. This is necessary
roughness you guys. Like I saidearlier, we have a special guest for
you, Sydney, and the same. Hey, j the ball is in
your court. That's right, Erica, And once again I will make plays
with the ball, just as Sydneymay plays on the track and field at
(15:05):
Indiana University, as in the Hoosiers, as in who's your mama? As
in who's gonna run your business andmake you a great success? The owner,
founder, creator of Anderson Sports andBrand Management, Miss Sydney Anderson is
in the building. Y'all give around of applause. Y'all give a round
of applause. Guards, I needcan clap harder than that. I know
(15:26):
you've got weekends, Erica, Yeah, Erica, we know your hands are
probably full of trying to hold theTV antenna and get a reception on your
phone. That's all good. Uh, Sydney, how are you doing today?
I'm good, I'm good, gladto be here. Thanks for having
me of course, thanks for agreeingto come on now, Sydney, give
(15:48):
us a little backstory about yourself.Where you grew up high school, I
know you want to shout them out, and then what kind of led you
to Indiana University and your illustrious careerin the tracking seal. Yeah. So
I grew up in a small towncalled Dublin, Virginia. Most people don't
know where that's at, but it'sabout thirty minute south of Virginia Tech.
(16:10):
Typically what I tell people, becausemost people know that landmark. I you
know, I grew up watching mybrother, my sister play sports. I
participated in track and field, andI also played basketball, played au basketball,
played in high school, and Iactually I earned my first scholarship college
(16:30):
scholarship to Rappi University to play basketball. So that that was my junior year
of high school. And along withthat, I also earned a track and
field scholarship. They're both full torun at that school. But you know,
kind of my dream, my longterm dream was to kind of get
(16:52):
out of that small town because thatschool was close to home. So,
you know, I kind of justhad bigger dreams. I had a goal
of kind of running in the SECor playing a sport in the Big Ten.
So I kind of got with mytrack coach and I told him,
I was like, you know,this is my dream. I would love
to run at a Big ten school. I would love to you know,
(17:12):
play some type of sport at maybelike an SEC school. So what he
did was he emailed some schools inthe Big ten. Ohio State, Indiana,
and Indiana responded back. Ohio Stateresponded back, and Indiana actually decided
to bring me out for a visit. So you know, I wasn't someone
(17:34):
that was originally on their radar necessarily, but you know, because my high
school coach knew my dream and hereached out for me and vouched for me.
He sent that email, and thatemail is honestly what led me to
Indian University. So I flew outthere. I took a visit there,
and I immediately fell in love withthe campus. And I think that was
(17:56):
like my third visit. I hadvisited Marshall J. Madison University, but
Indiana was I fell in love withthe facilities, the team, just everything
pretty much there. And after that, they actually ended up offering me and
it was an offer that I couldn'trefuse. I didn't have to pay for
school, so there you go.So that's kind of how my dream came
(18:19):
to fruition. I was, youknow, essentially just because of my track
and field coach in high school,and I actually decided to give up basketball
to focus on track and field.So that was a big part of running
the times that I did at theend of my junior year into my senior
year. So you know, Igave up the one sport that I truly
(18:40):
did love just to go for somethinggreater, and it turned out to be
just the best decision of my life. So that's how I ended up in
Indiana. That's awesome, Sydney.If if the chips were down and I
needed a bucket, could you goout and get me a triple double and
win the game for me? Ifwe if we got in the courts right
now, could you break some manklescan do what you used to do in
(19:00):
high school? Of course, ofcourse, is that of my first love.
I you know, I don't playobviously as often. I run more
just cong generally speaking, like throughoutthe week. But anytime, weekend,
school weekend, go any time,all right, cool? So I know,
(19:21):
if I ever get on the intermuralteam. You're the first person I
call in the draft drafting, youbetter be the first draft. So so
you you you ran track and fieldIndiana obviously, yeah from hearing you,
you had a wonderful time. Butwhen you got ready to leave, you
started looking at the marketing and brandingkind of field. What led you to
(19:45):
that decision? So I did internshipmy junior year of college. Well prior
to that, I my uh freshmanyear and sophomore year, I helped out
in the football recruiting the part atIndiana University, so you know, I
was pretty much selling the Indiana Universitystudent athlete experience to like incoming football players.
(20:07):
So I got a little bit ofexperience there, which just kind of
marketing and kind of you know,like I said, telling the whole EU
experience. But after that, Iinterned with a minor league baseball team based
out of Beckley, West Virginia myjunior year, and I was a marketing
assistant there, so I got tohelp essentially everything marketing. I got to
help the players in community relations,so I would go with them to do
(20:32):
anything that was involved in the community, so giving back. I also got
to help with game day operations,which I really liked, so kind of
like working in baseball, Baseball isreally long hours for those of you don't
now, and you know source ingeneral long hours, but baseball really long
hours. They play a lot ofgames and their games are really long.
So, you know, through thatinternships, I learned what I liked and
(20:56):
didn't like. I learned that itwasn't necessarily my goal to necessarily work for
a team, especially like baseball.But I knew that I liked helping the
players and I liked marketing, soI kind of took that and ran with
that. And because I'm majored insports management and marketing at Indiana University,
you know, I learned a lotabout just the ins and outs of you
(21:17):
know, marketing in general. Ilearned a little bit of PR. I
learned, you know, a lotof things just through the classes that I
took at Indiana University. So that'show kind of how I fell in love
with it was really through my collegecourses and through that internship that I had
with a baseball team. So afterthat, I knew what I wanted to
do after school. I just youknow, I had to figure out,
(21:38):
like how I was going to getthere, right, Yeah, speaking of
their football team, their top ten, how does that make you feel?
I love it, I love it. I love it. So, you
know, Indiana has always been justkind of a basketball school. We're known
for basketball. We always have draftsthat are draftees that get drafted every year.
(22:00):
Football the same way we have playersthat get drafted, but just not
you know, we haven't been honestlylike a top twenty five schools, so
no one really pays attention to IndianaUniversity football unfortunately. But you know,
I think this year it's a lotdifferent, uh, And the past few
years have been also different because newleadership. So coach Allen has really just
(22:22):
turned the program around, and Ithink that just says a lot about leadership
and kind of what he's doing withthe whole entire program and what he's teaching
the student athletes. Because you know, it looks completely different now, right,
it does? It does? Itdoes? Right? So they're they're
number ten, and you know,I can't wait to see what they're going
(22:42):
to do next. Well, theyprobably won't surpass my Bearcats, but you
know, it's cute. It's cutethat y'all y'all made it. We're happy,
we're clapping for you. So AndersonSports and Brand Management, Oh what
is it? What is what areyou guys all about? Yeah? So
(23:06):
overall we're a sports management company,and I use the term management because I
do a lot of things. SoI handle the overall management of professional athletes
and recently I've expanded to also helpbusiness owners and entertainers too. So essentially,
like I said, my niche marketis athlete, so that's kind of
(23:26):
that's my baby. That's where Istarted with and I'll always love that.
So anything off the playing field isessentially like what I'll do for them.
So that's helping with their professional development. You know, a lot of them
want to start businesses, a lotof them. You're help in the social
media department as far as marketing.They need PR work, they need philanthropy
(23:51):
work, so I help with themthem with their off the field initiatives as
well. So you know, essentially, like I say, anything off the
playing field is what I will dofor the players. They might need flights,
book, they might need cars,book, they need try looking for
a hotel they're going on vacation orsomething like that. So I also offer
contier services. My goal is toessentially help them build their brand, but
(24:17):
also to help just make their liveseasier because you know, they're constantly focused
on just they're on the field play, which is obviously a big part.
That's where they get their large contractsand make a majority of their money.
But I also help them in thebrand apartment everything off the playing field,
because that's also important and a lotof players and people kind of forget that
(24:37):
when they start playing. It's like, well, at some point, you
know, you're playing days are goingto be over. So we want to
help you create that brand. Wewant to help you use your platform properly.
Who want to help you also getthose endorsement deals, those marketing deals
to also help make supplemental income offthe playing field. We also want to
help you start businesses find other sourcesof income. So you know, overall
(25:00):
the goal is to just help themnot just become better people, but to
learn how to use their platform tomonetize and just to get them the most
opportunities possible. Right. That's awesome. So to two of your big clients,
I'll call them there might be likefamily to you, but I'm gonna
be professional. Call them clients.You have Elina Coates from the w NBA
(25:22):
and Larry Oak and Job from theCleveland Browns, And I know my producer
Darby Owen Guards and Erica they're ecstaticthat that you represent Larry. So how
how important is it for them?Both of them have used their social media
I'm assuming in partnership with you tokind of make a big splash in the
(25:45):
social media world as in social justicefor protesting police brutality with the w NBA
when they struck one of their games, and then Larry with his videos on
Ending Stars. How were you integraland helping out with that. Yeah,
So essentially I play a lot ofdifferent roles depending on what the project is,
(26:07):
depending on you know, what we'retrying to do with the ultimate goal
we're trying to accomplish and and notyou know, we kind of talk about
how do you really want to makean impact? And so when you ask
the players these questions, you know, you get different answers. Sometimes you
get answers and it's like, Hey, I don't really know this is what
I want to do, but Ikind of don't know how to get there.
(26:27):
So, you know, a lotof times I come up with the
creative thing. So it could bethe videos, it could be the messages
that we're putting out where how toformat that? So from a pr perspective,
like how are we going to putthis message together and then we're going
to post it on your social media, We're going to post this picture,
you know, things like that.So a lot of times when it comes
(26:47):
to things like that, especially withsocial injustice, I'm kind of the creative
I don't want to say brains,but I'm gonna I'm gonna play a large
role and just the creative side andgetting messages across effectively to the most people
and you know, so they saythe right thing and so they get the
message across effectively. So that's probablymy biggest role when it comes to things
(27:10):
like that. I also play arole as far as you know, and
when they're giving back to the communityand things like that. There's a lot
of different areas, especially with socialjustice, that we wanted to attack,
so I kind of helped them narrowthat down and kind of figure out hone
in on, like, Okay,what are the most important things that we
need to tackle first? And soI kind of come up with plans and
(27:33):
we figure out Hey, how arewe going to attack this effectively? So
you know, kind of from startto finish, we figure out how we're
going to plan it out. Whenare we going to post the messages,
what are we gonna say, howare we going to say it, what's
the end goal? So those arethings that we kind of think about,
um, and then I kind ofhelped them with when it comes to instances
(27:53):
like that, that's awesome as Bossmovies right there, it's definitely Boss moves.
So another big move And we kindof talked about this in our prior
conversation there is on a couple ofweeks ago, we interviewed Congressman Anthony Gonzalez
and he was talking about collegiate athletesbeing able to profit off their likeness and
(28:15):
offer services. What would that meanthat bill got passed, and what does
that mean for your business if you'reable to take these college athletes now who
people have for years argued should notbe paid any type of money and kind
of be able to get started withthem early and market them. I love
(28:37):
it, you know, I agreethat everything he said. Um, I
think it would be great because youknow, as a student athlete, I
see it from both perspectives. Iwas that student athlete, and now that
I am on the outside kind ofworking with the athletes, I you know,
I see both sides. But Idefinitely think ultimately is needed in a
(28:59):
song every because while a lot ofstudent athletes have like these scholarships, even
if they're full scholarships, you haveto think that, you know, they
still have to pay for things likerent. They're still paying for you know,
food and things like that, andso you know, those scholarships are
great, but then the day,like college athletes, they're still they're still
poor. And a lot of them, let's say some of the basketball players
(29:22):
and some of the football players,for example, they're gonna go professionally and
make it to become professional athletes,and they'll get paid at that point.
But at the same time, theya lot of them have these large platforms
while they're in college. They haveall these followers, and in twenty twenty,
like you can monetize strictly just yoursimply your social media without even really
(29:45):
doing anything. So I think thebiggest issue with that was just, you
know, everyone else can pretty muchprofit off of student athletes, and regular
students can profit. They can dothings they can become influencers, they can
go may money, but then studentathletes couldn't. And so I think that's
kind of where the issue came in. But I think definitely moving forward at
(30:07):
that build or where to be passed, it's gonna mean like it's gonna be
great. Like there's gonna be alot of athletes that are going to finally
be able to make money. They'regoing to be able to use their platforms.
The ones that aren't necessarily going togo professionally are going to be able
to use those platforms while they're incollege and do you know, whatever they
want with that to make money orwhatever they choose to do with that.
(30:30):
And then the ones that do goprofessionally, they'll already get kind of that
experience when it comes to working withbrands, when it comes to endorsement deals
like all that stuff, they'll they'llkind of know like what to expect and
what to do, because you know, once they get drafted and go professional,
it's like they don't necessarily know likehow much they're worth or what they
should charge for a post, oryou know, what's a good endorsement deal
(30:53):
for this particular athlete, And ifyou don't know kind of the market,
then you can definitely get ripped offas far as taking less money than what
you what you deserve. So thoseare just some things to think about and
and I think they'll definitely make adifference. I think it's gonna be a
lot harder for even some of theprofessional athletes because you already have influencers,
(31:19):
you already have entertainers, and thenyou have your professional athletes. So now
we're just adding student athletes into theequation. So it's just making like the
pot larger. So it's it's definitelygonna be harder for some other people to
get deals because you know, you'rejust we're continuing to add to the market.
Um, and it was it's alreadycompetitive, so um, we'll kind
(31:40):
of we'll see kind of what happenswith that. But as far as my
business, it'll finally give me aswell as other marketers, like a chance
to actually work with college athletes,and it'd be illegal for the first time,
so and right legal legally, andthen just to get really a jump
on them early to get to knowthem before they go professional. So I
(32:02):
think that would be pretty cool andI'm interested to see kind of just where
that bill is just going to takeus with that. Excuse me, you
you addressed it a little bit.But you know, my perspective too is
that I think that it will positionpeople a lot better even going into being
(32:22):
drafted, and for those that don't, you know, set them in a
path that they can actually understand businessearlier on before they're just thrown into it,
you know what it means. Sothat that's kind of my perspective as
well. Yeah, and I definitelyagree with that, just because, like
I said, a lot of whenyou I realized this once, I had
(32:45):
friends that came from Indiana, specificallyfootball. They were players that were looking
to go professional, and it wasjust like they didn't know. No one
had taught them what to look foran agent, no one to talk taught
them what to look for. Theyweren't really looking for marketing guest at the
time. But from that I couldtell like they just don't know. You
know, those aren't things that we'retaught class. Those aren't things that they
(33:07):
instill in us in athletics there justbecause you know, they don't have to,
and it's just no one has reallythought about that. So I think
all that's going to change now becauseplayers are going to be able to essentially
choose agents and things like that now, so to represent them also to do
deals, So all that's going tochange now. So it's going to be
(33:27):
like, well, they need tobe educated on how do we choose these
agents? You know, someone comesin, it's like it sounds good because
I see a lot of players switchagents all the time. So in the
same thing with marketing, a lotof times athletes will choose someone to handle
their marketing or PR and it's like, you don't really know this person and
you're but you're giving them an opportunity, which is great, but you don't
really know anything about them. SoI definitely think they're going to be some
(33:52):
things that change overall, and kindof just the education of the athletes as
far as teaching kind of teaching themhow to and what to look for when
they choose like agents, people thatdo their marketing or managers or whatever title
they hold. So I think that'sgonna be important too, just because it's
going to be new to them.But then once they do it, then
once they get to a professional level, it'll be like okay, I get
(34:14):
it now, right right now?Now with that being said, do you
think that it would be a goodidea for these different colleges to actually add
in some sort of class that,you know, a lot of these student
athletes can actually take to assist themin actually learning about this stuff prior to
(34:36):
signing any type of anything, youknow, whether it's like first year,
when they're when they come into theschool, they can take a class and
actually learn about these different things thatthey can take advantage of before they sign
on the dotted line with anybody.Yeah, so I think it'd be very
beneficial if they were to do that. But another thing to think about is,
(34:57):
and this is what some of themhave already done. And I can
specific speak for Indiana University. They'vehired like third parties like Open Doors to
come in and kind of be thateducational factor as far as teaching players kind
of what to look for from amarketing perspective, as far as like how
much your poster worth and things likethat. So they have hired people,
and I know several other schools haveas well, But as far as like
(35:22):
kind of educating them on how tochoose agents and things like that, I'm
not sure kind of to what extentthey've done that, but I definitely think
it would be beneficial if they do. You at least have classes or at
least offer them to the student athletesso that they can kind of get that
exposure, they can kind of learn, because I think a lot of them
would want to take it, becauseeven if you're not someone who's going to
(35:45):
play professionally, you might want towork in sports, so it might still
be beneficial information for you later downthe run. That's awesome. Yeah,
just to kind of piggyback off that, just coming out of college and speaking
for myself and Sydney, you mightagree with this too. They colleges never
really prepare you for that next steponce you're done with playing your sport or
(36:06):
once you're even done with taking classesin college. It's kind of just all
right, thanks for being here,thanks for giving us your money. Go
be you know, a productile memberof society. So I think guards what
you say at a class or somethinglike that, just a little little extra
help goes a long way. Yeah, So, Sydney, real quick starting
(36:28):
out, was there any challenges thatyou had to face, you know,
starting your company and then how didyou overcome them? And is there any
kind of motivation that you wise wordsof wisdom I would say to give to
anybody who wants to kind of followin your footsteps. Yeah. So I
actually when I started my company,I left an agency, so luckily for
(36:52):
me, already had clients, becausethat is a big part of kind of
just like the struggle. Everybody islooking to get clients, because clients is
how you obviously get paid, andthat's how you showcase you'd work when we
have clients. So that's a bigpart that a lot of people struggle with
in the beginning. I had thesame issue. So I started this when
I was twenty two and I wasworking for another agency, and it was
(37:13):
the same thing. I kind ofwent through that it was kind of hard
to gain clientele just because I didn'thave anything to show forward. I was
fresh out of college. I knewthat I could do it, but when
you're selling yourself and you don't haveanything to show forward, it's like just
kind of get somebody to believe in. It is kind of tough, but
you know, it only takes likethat one person. But I think probably
(37:37):
the toughest part for me, sinceI had clients, kind of when I
started my own because the clients thatI had before, they actually came with
me from my other agency. Soyou know, I kind of explained in
the situation that I was leaving,and you know that I gave him the
option. It was like you couldsay, I was like, you can
go with me. I was like, I'll leave that completely up to you,
and they chose to actually go withme. So because of that,
(37:59):
I was kind and force to kindof rush and kind of start things to
get my contracts, to um legallyfile for my LLC and things like that.
So I was kind of rushed todo everything. And you know,
I said, I was blessed,so I was. I was glad this
is everything, but I've prayed forthe opportunity and everything. But it was
very, very stressful. So thebeginning stage is for me were just tough
(38:20):
because it was like you go fromworking for someone else to owning your own
thing, and it's like it's acompletely different thing. You take on more
responsibilities, and it's just it's justreally tough. Along with that, I
think financially, I chose to essentiallyfund my business. My dad funded some
of it as well, which wasI'm very grateful for and very fortunate.
(38:44):
But one of the hardest things wasjust kind of or has been, just
like the financial piece, because Ididn't I chose not to go with investors,
and I did that for specific reasons. Um I I was happy this
way, and I'm still glad thatI made this decision. But it's financially,
it cost a lot of money.And you know, you travel to
your clients, you uh, youknow, you spend a lot of money.
(39:06):
You rack up on hotels, yourack up on flights, like it's
it's a lot of money. So, UM, I tell anybody that you
know, if you're you're going tostart this thing, go at it,
but try to financially be at agood point, um, so that you
don't get yourself into a hole.But um that's a big one. And
kind of getting people to kind ofjust believe in, you know, kind
(39:27):
of what I was doing in thebeginning was was tough when I didn't have
anything to show for it, andsometimes it still is. Um it's it's
it's a competitive industry, so sometimesit is still pretty tough. But I
think those are kind of or probablythe two things that we're probably the toughest
for me. A clientele and thenyeah, just you know, essentially just
(39:49):
starting my own thing and first timebusiness owner, so that was really it's
different first time business owner. It'slike you don't really know what to expect.
So I'm a learning running a businessand learning at the same time.
So and I knew, you know, I'm pretty business savvy, so I
knew a lot of concepts. Iknow, you know, I knew a
lot of things about business that Ilearned from Indiana and from watch my previous
(40:12):
experiences with work. But when youactually get into it, you own your
own thing, you got to hirean accountant, you got to get your
taxes, like it's it's it's adifferent it's different, and it's like you
kind of just once you learn it, it's fine, but it's it's kind
of that initial like having to getmake sure you got all this stuff together
so you're organized. It's it's alot. And so I was doing all
(40:34):
of that by myself, trying tomanage the lives of other people and then
having my own life. So itwas just it was a lot of things
at one time. So I thinkthat was why it was kind of like
so difficult, especially from October oflast year to January of this year,
and then COVID came. So whenCOVID came, that created another problem because
(40:57):
it was like I just started mybusiness, so it was like that took
away from, you know, someof my earnings. When COVID came.
When we were in the house,we weren't really doing anything, so I
really wasn't you know, making anymoney. So that for me, that's
been the toughest this year was itwas COVID. I think a lot of
people can attest to that as well. Definitely, Well, Sydney, thank
you so much. We appreciate you. We're praying for you much success.
(41:22):
Y'all heard it here first man whenshe blow up, we're the first ones
that had her on. So Sydneyreal quick plug your Instagram, Facebook,
business, everything, go ahead.Yeah. So my Instagram is at I
Am said the kid. My Twitteris Sydney in Sports. You can find
me on Facebook and just type inSydney Anderson and then you can find my
(41:45):
Instagram page for my business as bM Agency, and so you can find
me on all of those updated content. You can see what I'm doing,
what I do every day on akind of everyday basis. You can like
to work out, go to work, so you know, you get to
see a little bit of everything,not just my business stuff, so you
(42:07):
can find me on there. Specialthank you to send me Amazon for taking
a few moments out of her timeand just came on talking to us for
a few moments. All right,you guys, it's about that time.
We'll be right back necessary roughness righthere. We'll see you in a bit.
Hi. My name is Sarah Lee, host of Marble Halls and Silver
Screens with Sarah Lee, a podcastdedicated to exploring the connections financial, ideological,
(42:30):
political, and otherwise between the marblehalls of Washington, DC and the
silver screens of Hollywood, California.I bring you the news unfiltered and with
a perspective the mainstream press tends toignore, so I do hope you'll check
it out and enjoy the show.Download Marble Halls and Silver Screens with Sarah
Lee at Apple Podcasts, iHeartRadio,or wherever you get your podcast today.
(42:55):
Did Paul Revere really say the Britishare coming? And how is George Washington
and chosen to lead the first AmericanArmy? Join us for the Growing Patriot
Podcast, a place for curious kidsto ask the big questions about our nation's
history and get kid friendly answers fromthe country's top experts. Help your child
learn about and cherish America's exceptional history. Subscribe to Growing Patriots on iHeartRadio or
(43:17):
wherever you get your podcasts today.This is necessary roughness. Welcome back,
Welcome back once again. I haveto say special thanks to sid me Anderson
(43:39):
for stopping by. Are you guysabout that time you guys been waiting for
all day? Take them to achange to day. The ball is on
your gore. This little lit ofmine, I'm going, ladies, shine,
Oh, this little lot of mine, I'm going let shine. Come
(44:00):
on church, this little line,I'm gonna let it shine. Lyti shine,
Letty shine, Lettis shine. Yes, Lord, this new car of
mine on the oh, I meanamen, Amen, and amen, every
(44:20):
and all praises to the Most High, and of course, praise be to
you for joining me here again today. I am the honorable Reverend Doctor.
I'll be good and I welcome youto the Harvest Cathedral of Prayer and Empowerment.
New Holy Provisional Lutheran Church of Lostand Found Faith and Fortitude, United
Methodist Airways of America's Airlines, duDeronomous, Spirit of New Frontiers, Delta
(44:45):
of United Emirates air and Fellowship Incorporated. Yes, Church, I had to
praise laugh again because once again yourpastor has orchestrated a new and most holy
of tentative agreements with the saints ofthe airline industry. Church. You may
have noticed a tiny change in ourname this week as I have entered us
(45:06):
into a very holy union. Asper my agreement with multiple airlines, all
baggage and first class fees shall andwill be spread amongst the church congregation.
In return, you will receive prioritysnack selection on your flights to and from
your Thanksgiving holiday destinations. Of course, this only includes the already pre selected
snacks two in total they have onthe plane. Amen, your efforts to
(45:30):
take on this financial responsibility for yourpasta have enabled me to go and spread
the good word Hallelujah to thank you. But speaking of responsibility, I need
Thomas Barththolom Youth Brady and the restof his Tampa Bay teammates to come to
the front of the sanctuary as theperformance I saw last Sunday night was downright
(45:51):
painful to watch as the New OrleansSaint Hood led by Pope Drew Brees.
The first came marching down to Florida'sBay Area in the unsigned state to hand
the Buccaneers a Florida leaf shaped el. Some of y'all won't catch that till
later. Look it up right wherethe sun doth Knight signed. Amen.
(46:12):
The Saints martstall over the Bucks thirtyeight to three. This wasn't the run
of the mill old Bucks team.No, this was the fully equipped Tommy
two toes TV twelve Big Game Bradyled team with the freshly signed Antonio Brown,
Mike Evans, Leonard Fournette, RonaldJones, Scotty Miller, and the
still shaking the rust off Rob Guncostle, not to mention, boasting one of
the top defenses in the league,and they got stumped thirty eighth to three.
(46:36):
Not to mention, you only rana total of five times. At
one point, the camera showed acompletely zoned out Tom Brady on the sidelines,
probably wondering if he had enough timeto sign up for my only Fans
account that I had dubbed passed hisown. Although I would welcome to follow,
Tom, I needs you to wakeup. I mean you only scored
three points during a whole two hourevent. I put it to you this
(46:59):
way. The only thing that scoresless than the Buccaneer Sunday is my own
tender bumble, Christian Mingle and farmersOnly accounts. Why farmers Only, you
asked, don't you worry about thatchurch? That's my business? Amen.
In fact, while we're on thesubject of business church, if I may,
I'd like to introduce an all newmobildating service app preaching your student.
(47:22):
It's called Don't be Cruel, BeGood. This new forward thinking app is
truly revolutionary. Once you get inand make your profile, you are then
presented with nothing but pictures of me, and you're only able to swipe right
because swiping left on your preacher isof the devil. Amen downloaded today.
But speaking of the devil, BrotherJamis Winston, come to the front of
(47:43):
the sanctuary post taste. Now,what in the devil were you thinking jumping
into the Pope sank Drew Brees's postgameinterview and proceeding to embarrass not only him
but yourself by eating a w asyou've done in the past, something that
has not aged well since you leftthe buccaneers. Brother, don't you know
w's are not for eating. Theyoffer grasping and putting into columns and tally
(48:06):
at the end of a so calledseason for Braggadocio's purposes. Not to mention,
you were licking your fingers like likethat, like you are licking the
crab leg that you stole back incollege. Now it struck me to remind
you that you before the game,we're taken snaps from the backup center,
which required you to put your handsdirectly underneath his backside. So you were
(48:30):
SENSEI. It didn't eat a W. You ate an l as in the
lasagna he had pre game for pregamemeal before he came onto the field.
Brother, I had forgotten you wereeven on the team. You came in
through one pass, handed the balloff and took a knee. If that's
what you call eating a W,then I don't want any. Make sure,
brother, make sure you put yourname on every cup, silverware,
(48:52):
or plate you touch while you're inthis church. Amen. Now, Deacon
Guards and Deacon as Erica, pleaseand locked the sanctuary doors as we take
up a collection for subscriptions to bothmy passes only and my don't be cruel,
be good dating that as well asfor extra strength, disaffected, and
sanitizer for anything Brother Winston has touchedor we'll be touching in the new future.
(49:17):
And remember Church, no matter howcrazy this world make it or how
many wus we may or hopefully maynot eat, you don't have to worry
about me because I'll be good.Hallelujah, hallelujah. All right, you
guys, Let's do the last lastword of the day. CEJ. Let's
(49:40):
start with you with your last fewthoughts and follow people how they can follow
you. Hey man, everybody outthere, please please please continue to follow
the COVID guidelines put forth by thescientists and things like that, Hey,
be safe, be well, behealthy. Follow me at King Cops seventy
CJ. Come on Facebook at KingCop seventy on Twitter, love y'all,
(50:00):
peace, guards your turn where manstarts spreading the rona, follow me at
Garbs infinite everywhere. All right,you guys, this is all for the
necessary roughness for this moment. Keepme safe. Wear your mask until next
time. Much love, and stopeating. W's stop its sanitize, man
(50:23):
sanitize. Distributed by FCD Radio Network