Strategic Growth Podcast

Strategic Growth Podcast

The Golding Group business partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business development. www.TheGoldingGroup.com

Episodes

June 29, 2022 32 min
Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: h...
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Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy. The only way to survive is to be prepared so your team can take decisive actions quickly, effectively and on message. Article Source: Jim Lukaszewski https://www.e9...
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Podcasts are very popular, for good reason. It's the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but the possible uses for businesses, non-profits, trade organizations and self brands is still wide open. Let's talk about the value creation and audience development power of podc...
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"The Professor" Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let's talk about it.

Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic...
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The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly know...
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"The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022.

Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/0...
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After 1419 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future.

Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable

Growth: Expanding, Improving, Moving in the right direction. Not growing is s...
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March 30, 2022 24 min
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or inves...
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"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix.

Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to misl...
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We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand.

We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, ...
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February 16, 2022 33 min
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success.
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On the #NeoMarketing podcast, The Golding Group partners Kyle Gold...
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February 2, 2022 35 min
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketin...
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January 19, 2022 19 min
An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro). There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recom...
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January 5, 2022 44 min
New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.

Because of Covid: Simple Is Best, Buy Local But Online, Think About Margin and Inventory Differently, Supply Chain, Personalize Via Digital Tools, Customer Service In A Digital World, Word of Mouth

The Great Resignation

Consumer Experimentation

Continuing Trends: Niche Inside a Niche

The Opportunit...
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December 15, 2021 34 min
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version poss...
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December 1, 2021 25 min
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. No...
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November 17, 2021 23 min
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips:

1. Hot mics and cameras
2. When an interview starts and ends
3. Your words up in lights 
4. It's OK to say "I Don't Know" ...
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November 3, 2021 42 min
This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and mod...
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How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.

01:16 Civility
01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22
02:22 Revisit Mission and Value Statements
02:58 Public (foul) language
04:30 Honesty (do we h...
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October 6, 2021 26 min
On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021.

BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to ...
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