Do you have your 2020 strategic plan in place yet? If not you're way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the ideas behind business planning and actionable items to help you start, manage and maintain the process.
It all begins with this simple trust: Business success comes from balance.
Planning vs. AdaptabilityStructu... Read more
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it's an acronym and we'll explain it) planning and how to "bake in" measurements for every project from the very beginning.
Its Q4 of 2019 and 2020 is right around the cor... Read more
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast.
So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it.
On every podcast, we discuss best practice... Read more
Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck: http://bit.ly/CrisisCommProtocol
Preparation for even unplanned crises starts well before the accident/incident. Time spent p... Read more
We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. (next episode in two weeks 10/16).
Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simulta... Read more
That's right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about "waiting for the perfect time" to start your next great podcast series. Strategy, successful examples, tactical advice.
Podcast we reference is this video include:The #SaturdayMoringHustle Read more
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of course) Italian wine.
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advert... Read more
Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bureau.
W... Read more
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the #NeoMarketing podcast. This episode we talk with Vicki Langford, VP of Resonance, Inc. (DD Audio, Digital Designs, Soundqubed) and Partner of Project 3810.
Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job"... Read more
This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK.
From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges o... Read more
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make Oklahoma a better place to start and run a business.
Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of... Read more
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard.
How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 ... Read more
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection from your clients, customers, vendors and especially your employees can be extremely informative and powerful IF you (person in charge) are willing to LISTEN.
On the #NeoMarketing podcast, The Golding Group partners Prit... Read more
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay.
So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic idea... Read more
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits.
First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Allison Can... Read more
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared.
When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, election... Read more
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So why do so many people try to run a business without all the necessary pieces? How can you avoid these costly mistakes? That's what we'll discuss on this episode.
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently.
Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the bu... Read more
We're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily work in 2019 (and beyond).
Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities ... Read more
You don't need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, "The Professor" Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be effective and efficient while developing talents and acumen to grow your professional potential.
This solid advice applies to entrepreneurs, those fresh out ... Read more