Strategic Growth Podcast

Strategic Growth Podcast

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Formerly known as the #NeoMarketing Podcast.


March 15, 2023 19 min
Special guest Elizabeth Larios, MPA is the gBETA Program Manager for Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Busi...
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Special guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation American and how to host a podcast while barely speaking. Lam shares his insights into financial health, community building and why it was so important to start a business that employs v...
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Tech entrepreneur Zacharias Voulgaris is in the process of starting a company in the ed-tech world and looking for our advice on finding a cofounder who can also undertake some of the responsibility. The Golding Group CEO Kyle Golding offers his best advice with a business plan triage to help Voulgaris get his start-up off the ground.

Listen/Stream/Watch/Subscribe at
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JackBe is an Oklahoma-based start-up disrupting the grocery shopping experience. You never go inside the store. It’s as convenient as a fast food drive-thru. Instead of burgers or tacos, you get everything on your grocery shopping list. Kyle and Alex discuss essential elements of a great business opportunity: solving a problem, presenting a clearly different option and letting consumer feedback guide decision-making. More info at h...
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We're learning valuable lessons about leadership through planning, goal setting and managing the process from yearly to weekly schedules with our special guest Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher uses tools like EOS, Full Focus Planner and the 12 Week Year to create systems of success for her team at the BBB. She also makes big plans for her family in the same exact way.

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We’re sharing more of our favorite snippets of advice from 2022 as we launch 2023. All episodes are available to Listen/Stream/Subscribe at
  • 00:22 Jan. 19th Ep136 Lifetime Value
  • 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation
  • 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication
  • 04:52 July 20th Ep150 Listening Is The Most Important Skill
  • 07:20 Aug. 17th Ep152 Maximi...
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December 21, 2022 23 min
We're sharing some of our favorite snippets of advice from the past 12 months as we all wrap up 2022 and look forward to 2023.
  • 00:20 Ep135 2022 Business Trend Predictions
  • 02:23 Ep137 Top Trend for 2022 Data Activation
  • 04:03 Ep139 Common Start-Up And Small Business Mistakes
  • 06:41 Ep142 New Name For The Former #NeoMarketing Podcast
  • 08:12 Ep144 The Single Most Important Key To Success
  • 10:27 Ep146 Professional Podcast Types For Business
  • 1...
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On this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly productive staff. We dive deep into her thoughts on remote work, communication, leadership styles (good and bad) and the actual ROI of a positive work environment. Let’s talk about it....
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Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, c...
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Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome.

We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer y...
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October 19, 2022 27 min
On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strat...
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Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Bo...
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September 21, 2022 26 min
"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communi...
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September 7, 2022 28 min
Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.

The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and huma...
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August 31, 2022 16 min
On a BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advi...
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We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert ...
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There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much more complicated than it looks on TV or in the movies. We will break it down for you and apply lessons from the great gangster bosses (Tony Soprano, Vito Corleone, etc...) for legal, ...
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On Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you insights on how to actively listen to do more than just hear words but understand the information being communicated to you. The best leaders are the best listeners. Let's talk about it...
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A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities. 1) Focus 2) Honesty 3) Expectations 4) Communication 5) Partnership. Let's talk about it. Listen, watch, stream or subscribe: https...
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June 29, 2022 32 min
Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: h...
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