NeoMarketing Podcast

NeoMarketing Podcast

On the #NeoMarketing podcast, The Golding Group business partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. More information about The Golding Group is available at www.TheGoldingGroup.com... Show More

Episodes

October 21, 2020 21 min
"The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to "Effective Crisis Communication – Moving From Crisis to Opportunity" by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne Stat...
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Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can't just create a Plan "A" but you also need plans "B" "C" and "D" to cover the variations of COVID-19 recovery, the presidential elections an...
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Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment c...
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Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. "The Professor" Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMar...
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EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song.
On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and fol...
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August 19, 2020 35 min
Episode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks before the entire state of Oklahoma went into lockdown due to COVID-19.
So how did they handle the lockdown as a startup? How did they manage through the following months and how are they ...
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We're coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal standpoint. We also discuss the future prospects of remote working and the effects on commercial real estate.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On ever...
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July 1, 2020 63 min
A full hour breaking down Business Development into 10 easy-to-understand sections. It's our longest episode for a good reason – Business Development is the central […]
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There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]
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There's a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]
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Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it....
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Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let's spend some time talking about it.
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April 22, 2020 17 min
"The Professor" Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A....
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With major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content for businesses in all stages or Coronavirus reaction. Here's the outline.



Big Ideas:



Adapt & Adopt Before PivotDuring, After and the future of businessMinor To Major, Big To ...
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March 18, 2020 18 min
"Crisis doesn't build character, it reveals it." You've heard this many times before. Unless you're Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or taking a "shortc...
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March 4, 2020 22 min
How does saying "NO" as often as possible make it possible to say "YES" as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or career development. How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is "business karma"...
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February 19, 2020 22 min
Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not).



According to America's Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don't Tell (3) Be Transparent. (via e911.com)



Pritch and Kyle discuss the ideas behind these three steps ...
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February 5, 2020 35 min
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough or 2) Trying too hard. Corporate culture should start from the C-Suite and work Top/Down but will continue to work best of it's managed from the bottom of the corporate ladder back toward the C-Suite Bottom/Up. On this episode, we'll...
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Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We're going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken that Pritch thinks he's figured out what they're doing. Here we go with the breakdown of Christmas retail by Pritch Pritchard, APR & Fellow PRSA.

The commercial we're talking about is Jared® Jewelers with a smooth R&B trio singing w...
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January 15, 2020 17 min
The Golding Group Chief Strategic Council Pritch Pritchard, APR gives us his top 5 podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out (below). BONUS X2 Did you catch the Gary Vee. reference? The episodes we're discussing today are:



1. Avoiding PR Tone Deafness https://youtu.be/Xnq2qx2wwTg 2. Addressing Rumors In The Digital Age https://youtu.be/eFtZqcmRPSE 3....
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