No Limits with Guest Jeff Goodman, CEO at TicketSmarter.com

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:22):
Good evening everybody. I'll welcome toanother edition of No That. That's my
name is Scott Morgan, ro fromover City, man Mouth, Happy Thursday.
I love Thursday nights. I loveevery night. But when I have
an opportunity to fly, So whenI get to bring in somebody like a
guy like Jeff Goodman to CEO forticket Smarter, my goal is to make
sure we are all smarter when itcomes to going out there and buying tickets.

(00:44):
So, as I mentioned on ourpreviews, Jeff and I contact got
in contact on LinkedIn. I sawwhat he had to represent, and my
goal is to make sure that everybodyout here has an opportunity to go out
there and learn something from these shows. And I think when I have opportunities
to end to interview individuals on theirown or whether we have crew format,
it doesn't make any difference. It'sall part of the objective. Make sure

(01:06):
you get your best opportunity to tunein and learn. But before I get
to Jeff, I want to leteverybody know that the audio version of No
Limits can be heard on I HeardRadio, Apple, Spotify, Google,
wherever you get your podcasts. Thisshow is also being broadcast around the world,
so I don't care where you are. Tickets can be bought anywhere.
This is around the world. Also, please hit the red subscribe button on

(01:27):
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two folks, so please give usa hand to continue to grow. Please
also comment, like, and sharethe broadcast. I want to be a
guest. I'll give you an easyway to participate in the chat room.
I brought in a lot of peopleoff the chat room, and I have
no hesitation to bring in as well. Or if you want to take a

(01:48):
different round, the topics software attributeat gmail dot com. If you want
to advertise costing lead call me ninefive, four or three or four or
four nine for one. We arelive on Facebook, Twitter and YouTube and
my Twitter information is at tribute Southand our website www dot self, order
to me dot dot and Kendy Epleydoes an unbelievable job taking care of the

(02:09):
web site, which mister Goodman willbe a part of at some point as
the relationship continues to go. Sowith that said, Jeff, now that
we got through the particulars, there'sI just want to welcome you to no
Limits and I think you're being onScott. Thanks for having me tonight.
I'm excited to be a part ofyour show. Well, we're really delighted
that you're here as well. Soall right, Jeff, why don't you

(02:31):
give the audience an overview of yourselfand how did you get to finding this
business? Well, I've named JeffGoodman and the CEO of a ticket Smarter
and co founder as well. Istarted in ticketing back in twenty ten.
I was a recruiter prior to that. My undergraduate degree is an econohomics actually

(02:57):
from the University of Texas and theNBA Management Information Systems and all that goes
in and previously being a recruiter andland ends up mix that altogether and ended
up getting into the live event spacenow. Actually, uh, my wife
and I started the business as aside business out of our house. Originally,

(03:17):
we started out as just ticket brokersand we ran some private labeled websites
that didn't really have any branding tothem for a number of years, and
then in twenty nineteen launched ticketsmarter dotcom and we are a primary and secondary
ticketing marketplace. We offer tickets toover one hundred and twenty five thousand live

(03:43):
events from concerts, sports, theater, you name it. We have partnerships
with hundreds of entities, from theBig ten to the PAC twelve to ESPN
events. We help power primary ticketingover fifty five properties, which includes Pepper
nine to UIW to a number offestivals like Country Routes and Country Stampede and

(04:11):
and you name it. And whetheryou're looking for any kind of live event
ticket, you know, that's whatwe're all about. We want to make
sure fans have a way they're ableto go to live events and enjoy events
live. Okay, And we're goingto get into a lot of those things
later. But I'm glad you gavean overview. You know, but you
got in at twenty nine. Youhad to deal with COVID nineteen. So

(04:34):
was there a gelemma that you hadto deal with with your staff in terms
of COVID nineteen. I know wetalked about that. COVID nineteen disrupted everything,
and I'm sure it had to affectyou a little bit. Oh my
god, it affected you know,there's a few industry obviously affected many industries,
but us in the cruising industries,I think we're two of the most

(04:56):
affected where you know, the cruisingindustry got completely shut down. Live events
were pretty much shut down basically onMarch twelve, twenty twenty, our revenue
drop ninety six percent, the industrypretty much you know, well over ninety
percent. Whether you were Live Nationor tickets Marter or AEG, it didn't
matter. Our entire business is tobring people together to enjoy a shared experience,

(05:21):
and social distancing was not a phrase, it wasn't a thing, and
it's basically opposite of what our industryis intended to do. So we scrambled
and pivoted, and basically we knewwe weren't going to sell anything for a
while, and we really started focusingon our branding of tickets Marter, working

(05:41):
on the SEO, the search engineoptimization, and we turned our entire staff
into content writers for the next youknow, nine months basically plus. Even
though many of them did not write, they had an understanding of our industry
and the content in our industry.So it was very, very challenging and
obviously a very difficult situation, butwe were able to persevere and get through,

(06:05):
and I think right now people arereally excited to be able to go
to live events, and especially whenthere wasn't much going on in twenty twenty
and twenty twenty one. Twenty twowas very very busy for the live event
industry. And I think that's whatyou'll see the rest of twenty three and

(06:26):
definitely twenty four and on. AllRight, Well, we have Will Vogel
who's one of our main participants,loves to watch our shows. Thank you
for being on. Well, andI'm going to go to his question.
But you know, before I goto Will's question, you talk about the
COVID nineteen and things are shut down. So are you telling me that you
try to go out there and turna negative into a positive knowing that,

(06:48):
Okay, our hands are tied.We can't do anything, So we have
to step back, regroup a littlebit, and modify what we're doing because
because at some point or another,we know that this thing is going to
traw around. That's that's exactly it. I mean, we took advantage of
that. You were were a smallbusiness, took advantage of the PPP and

(07:11):
really trying to focus on building upthe website so that when things get got
back to normal, that when peoplewere searching for tickets, they would be
able to find tickets marter. Obviouslyit's a very competitive landscape in our industry,
but we felt that was an opportunityto kind of go all in,
to try to be stronger whenever itended. We really didn't know Scott,

(07:31):
Obviously, nobody did. We thoughtinitially maybe it was going to be a
few months, and it was obviouslymuch longer than that for things to really
get back to normal. And Ithink that, you know, even though
twenty two obviously was much better thantwenty one, I think twenty three is
shaping up to be a solid year, and I think even then you'll see

(07:54):
twenty four and twenty five be evenbetter. I think there's some analysts that
think that things won't truly back tonormal completely, uh until twenty four or
twenty five. And obviously the economyand inflation affects things because we're at obviously
a discretionary income business. We're inmy entertainment, so it's that definitely can

(08:15):
affect things too. Can't tell thatto Rudy Goldbert, who didn't even take
this thing seriously, made an idiotout of himself after a post. Did
you see that interview? I meanhe was just you know, hitting the
microphone as if there was I didn't. I didn't see the interview. But
what I what I recall actually is, uh, you know, March was
at March tenth or eleventh, Iwas at the We poor partner with the

(08:41):
PAC twelve, so I was atT Mobile Arena at the PAC twelve tournament.
I'm in Vegas in March every yearbecause we work with the Mountain West
and we work with the West CoastConference in the Big West, and of
course the PAC twelve as well.And I was at T Mobile U watching
a PAC twelve tournament game, andeveryone all of a sudden starts looking down

(09:03):
at their phones, and they said, you know, what's going on,
And we see something's going on withRudy Gobert in Oklahoma. And then we
go from that to the next morningat T Mobile playing the PACT twelve tournament
in the morning. Then said,we're not sure if we're playing in the
afternoon. And I was flying backto Kansas City the next day. My
wife and I were to go downto Texas for Conference USA and the American

(09:28):
Conference, both of which were partnersat the time, and they said,
well, wait a minute, don'tcome, and then they said, okay,
you can come. It was myself, my wife and our son who
was now a freshman at UCLA,and they said, you guys are gonna
come in, but we're only gonnahave media and we're gonna play the tournaments
with no fans. And we thought, well, that'll be strange, but
we'll go. And then it wasa few hours later, Nope, we're

(09:52):
canceling the tournaments all together. Sothat was my experience. When you bring
up Rudy Gobert's name of how Ithink of them, well, you know,
all I can tell you is Idon't particularly care for the guy.
You don't go out there and tryto mock a disease, which, unfortunately
I have to admit to you claimthe closest person in my life I aunt
Judy, who died of COVID nineteenand I'm sorry to good and I did

(10:16):
her eulogy and it was a toughact. But you know what, I
always honor her memory when I getan opportunity to do it. And I'm
glad that we have an opportunity ofa road in company. But we gotta
get to Wolvoga. We got peoplewatching this stuff for covering talking to each
other here, man, we're talkingto people. My goodness, there's no
limits as you and me, Jeff. All right, all right, with
that said, let's go to wovolgo. Thank you for answering my question.

(10:37):
What makes you above and beyond otherticket apps like Ticketmasters, Subhub, vivid
Seats and others like that. That'sa good question too, sure, I'm
happy to answer that answer that well, we are, you know, a
primary and secondary marketplace. Of theforty eight plus million tickets you'll see a
large majority of them are secondary markettickets. What I will say that makes

(11:01):
us stand out from someone like stuffof or Vivid or see keek or even
Ticketmaster resale is that, you know, we run a very lean operation and
we pass that. We do thatto pass that savings onto the consumer.
So you will find that all inwith the service fees and everything, that
we end up being considerably cheaper thanour competition in most cases. So I

(11:24):
think also compared to many of theother sites as well out there. Other
than what you mentioned, you know, we are definitely a very safe,
secure place where you can buy yourtickets and use a credit card or you
can use you know, inter aplay, you can actually pay over time
with a firm or Clarna or zepor some of those buy now and pay

(11:46):
over time features where you can dofor payments, and I think that's something
that that makes us stand out.Additionally, you know, we have partnerships
with the v Foundation and Saint JudeChildren's Research Hospital where we donate from transactions,
two children's charities. That was whenmy wife, Heather and I started
this. That was definitely her biggestmission of starting a business, is that

(12:09):
we would be able to give backto communities, you know, around the
country. And so I think that'ssomething that really stands out. And and
I think when you're when you're lookingfor tickets, you need to look at
the you know, look at thebox office, h the actual you know,
rights holder where you're buying your ticketsfrom, whether it's for the Miami
Heat or USF or your Lando Magic. Actually looking at their site what they

(12:33):
have available, and then look atour site and you can compare the two
and sometimes you know, we'll becheaper than face value and sometimes will be
more. And then sometimes you're lookingfor a certain location and it's sold out
from the box office and or acertain location you're looking for is not available
and we're the best place to getit. But when you're looking at the

(12:54):
secondary market, I think you'll findthat we're going to excel. All right,
let me we have a comment fromJoe Ellis. Great guests, So
you know what, let me giveyou a little bit of information about Ellis.
Okay, he's the CEO of SidelineSports, which is a good partner
of ours. So I'm going totell you right now as him and I
are going to be starting a showcalled The Celebrity and the Journalist. Well

(13:18):
we're going to put him in thecelebrity cat seat and I'm the journalist.
Okay, so you're going to beone of the guests that shows. Probably
figures a launching about within a monthor so, depending on what we're doing.
So Joe is a really good colleagueof mine. We worked together closely
on a lot of projects, andhe's the type of guy who I know
would love to be on with you. So well, I'll set up a
time for the three of us becauseI think you'd be a fascinating guest for

(13:39):
that. In addition to your market, we're gonna grill you on some of
the differences between the two. I'lllet you decide which ones a which,
all right, So just giving youour audience a little teaser, giving you
a little teaser too. There's awhole lot more. This is, as
Karen Carper would say, Carper andEstate, we've only just been gotten.
And don't expect me to say thesong, folks, because if you asked

(14:01):
me to do it, then Iwill break a memoryks glass and you don't
want to do that. So leuKaren covering her all right, back to
Wolve Wolgo is on our roll.All right, well, let's continue on
wol Wolo thin. When you guysfirst started, did you have a main
goal or did you just set goalsalong the way. I think it's a
pretty interesting question too. I thinkreally when we first when we first started,

(14:22):
actually we were just looking for somethingwhere we could work on for supplemental
income. Actually, and we startedas a traditional ticket broker. We were
buying tickets and selling them on atthat time stub Hub and an eBay at
that time, and we had ayoung child and my wife was looking to
work from home and so she Iwas a recruiter working a normal fifty You

(14:46):
know, fifty hours a week,and then I would come home and work
from six seven o'clock and I tillthree o'clock in the morning. I did
that from twenty and ten till twothousand and twelve, and finally we you
know, the rubber meant the roadand I had to go full time.
But you know, I think initiallywe were we were really just looking at

(15:07):
what, you know, opportunities existedthat really when we started buying tickets,
it was just making sure we couldsell everything that we purchased, and we
mentioned we discussed this off air.Our first real big thing that launched us
into the ticketing business was the decision, if everyone remembers with the Lebron I

(15:28):
came to work the next day andwe're based in Kansas City and at the
time Sprint Center now called T MobileCenter. I remembered that I recalled that
there's the first that they were gonnahave an exhibition game, and I thought,
well, Lebron's first time he's goingto wear a heat jersey will be
in Kansas City, and it madesuch a big deal about having a show

(15:50):
of where he was going to toplay, I thought, let's go for
it. So I looked online,it was already on sale, and usually
the exhibition games don't know that well. But I went ahead and pulled out
my Amax and bought like a hundredtickets at seventy dollars a piece and charged
like seven thousand dollars to my AmericanExpress card, and kind of we were

(16:11):
often running, and then had somepeople that we reached out to via Craigslist
that actually came to One individual cameto meet with me directly and said,
can you get me tickets to otherthings? And I knew I had an
American Express card and I could doa pre sale maybe, And she said
she wanted to go see Usher,and I was able to get her front
row seats with like a meat andgreet, And we were often running.

(16:33):
So but our role initially was reallyjust a pick events that we thought we
could make money on, and thatscale it from there. Well, we'll
go back to Wolvogo to thank youScott and Jeff. I appreciate Scott Roway
and mentoring me and Jeff for answeringmy question. Let me tell you about
Vogo. He's got a lot ofenergy, he's got a lot of raw

(16:53):
talent. I believe that he's oneof those kinds of guys who was an
OP and comer in my system outhere on the network. Here as not
only to do what we do,but try to mentor a younger guys so
that they can use us as anopportunity where nobody will go out there and
say they don't have experience. Allthey have to do is dedicate themselves like
they do. And as long asthey do that, then there's always a

(17:14):
place where somebody. I want peopleto use us as a stepping someone to
get somewhere else I needed a chance. All right, let's continue on.
You mentioned these earlier, but nowwe're going to go into more specifics.
Okay, let's talk about the factthat these numbers that we're talking about,
you talk about the primary and thesecondary ticket place where you have over one
hundred and twenty five thousand live eventsand forty eight million tickets for sale.

(17:34):
I mean, god, I meanthat's pretty good. Yeah. I think
what people don't realize in many casesis that what happens is is that the
people that are reselling tickets. Inmost cases it depends on the event,
but usually anywhere between eighty and eightyfive percent of the tickets that are being
resold are being sold by professional resellersthat do it for a living. Obviously,

(17:56):
you have some fan inventory out therewhen they have season tickets and they
can't go to an event. Butwhat happens more often than not is even
though fan tickets, they'll work throughsomebody that does it for a living so
they don't have to worry about settingthe price or monitoring it. And there
are tools that allow professional resellers tolist their tickets on you know, StubHub

(18:18):
and zeekeek and Vivid and ticketmaster aswell as ticket smarter and other sites.
So that's why you'll see a lotof the same inventory listed on so many
of these marketplaces. And so reallythe differences is the fan experience on the
site, which we find that oursite is extremely easy to use. It's
only a couple steps, you're notrequired to create an account, you can

(18:41):
check out as a guest, andyou can make a purchase very quickly,
and you can use a multiple multitudeof payment options. And we keep our
fees really low because that's really whatyou know, I think stands out are
all in price tends to be lessthan our competition, so we try to
do that sistently. Well, youtalk about fees, and you brought up

(19:02):
a good point. So give theaverage fan out here an idea what your
fee schedule is like, and howdoes it compare with some of the other
people that you're going up against.Yeah, so, our fees typically all
in end up being around fifteen percent, sometimes between twelve and fifteen, sixteen
percent. Sometimes most competitors have athirty two percent fee on the back end.

(19:26):
Now, since a lot of fansare used to seeing at the moment,
they're used to seeing like a discountedprice on the front end, so
we will sometimes discount like the frontend five percent or seven percent, and
then it'll have a twenty percent oreighteen percent service fee on the back end.
But that all in price, we'retypically in like the twelve to fifteen
percent markup range. And again ourcompetition it's typically considerably higher than that.

(19:52):
Okay, this one hits me alittle closer to home, and I'll tell
you why it does. Okay,And a month of I covered the Red
Wings and the Tampa Bay lightning upin Tampa, I normally stayed at a
hotel which is right near the airport, but there was a young lady by
the name of Taylor Swift who madethings a little harder for me. And

(20:14):
she's been a hot commodity, Iknow. Like I told you, I
had to get a hotel near myalbum outer University of South Florida. Okay,
I'm proud. I'm a proud Bowland a lot of people to get
to know me. Said boy,that was a right nickname for somebody like
you being on the air, becauseit's the r if you get to know
me, I'm a nice Bowl andif you don't, well I'm still nice.
But you know how it goes,you know what I'm saying. But

(20:34):
just kidding so but really, butin all reality, I had to get
a hotel, you know, nearmy alma mater, which is actually a
Northwest Tampa I don't know if you'refamiliar. Well, I mean just Northwest
Tampa. And this event was heldat Raymond James Stadium, which meant that
my hotel was their rocky point nearthe airport. So I've got to ask

(20:56):
you, how well are you doingwhat the Taylor Swift thing? I mean,
you know, this person here isI've never seen an individual in a
lot of years draw the attention thatTaylor Swift has done. And hey,
you know, I had no problemsstaying here in my own monitor. I
really love being there, and tome, it was a neat place for
me to hang out and check outmy old stomping grounds anyhow, even though

(21:19):
the other reason why I like RockingPoint better is I have friends in clear
Water. It's a little closer tothere. But hey, I worked out
well, I had no problem.But talk about Taylor Swift and how's it
working out for you? Oh,Taylor Swift has brought a ton of attention
to this industry over the last youknow, six months to a year from
from a number of angles, includinglegislation that's forthcoming, but basically and changing

(21:45):
actually how Live Nation and Ticketmaster approacha public on sale. The reality is
the demand for her tickets has justfar exceeded the supply, and Taylor uses
what's called Verified Fans system, whichis something the Ticketmaster put in place over
the last couple of years. It'sdesigned to make sure that the fans get

(22:08):
the tickets first instead of the resalemarketplace, and in general, it is
an effective tool that some artists haveused, and Taylor used it as well,
the problem. The problem is acouple of problem. The problem occurred
in a couple of ways. Oneis, the demand was just so crazy

(22:30):
for Taylor that even Ticketmaster Like Nation, which is by far the leader in
this industry, you know, itcrashed. They had they had attacks,
and they just could not handle theamount of volume for people looking for tickets
online. And even though Taylor's doingshows that have fifty to fifty five thousand
people in attendance in football stadiums anddoing even two, three, four five

(22:55):
shows in a city, in mostof these cities, it all, it's
really the demand is still exceeding thesupply, and you have tickets that are
fifteen hundred dollars just to get inthe building and three thousand dollars per ticket
or twenty five hundred dollars per ticketfor a good seat, and it's,
you know, it's pretty crazy.Ticketmaster. Then subsequently, Live Nation changed

(23:18):
how they roll out on sales.For a high profile artist, Beyonce,
who is very popular in her ownright, went on sale after Tailor,
and instead of rolling out every city, they rolled out like ten cities and
then did another ten and then anotherten. They did it over a four
week rolling period, so to makesure that they didn't get the negative publicity

(23:42):
and having the website potentially crash,you know, from that type of activity.
The other thing that does happen whenyou do the verified fan is that,
of course it gets the tickets mostlyinto the fans hands, but then
the tickets that do make it tothe secondary market, since it's so limited,
it's going to of course inflate theprices because again it's a supply and

(24:06):
demand thing. There's very few ticketsnow available. You have maybe a thousand
tickets available or five hundred tickets availablefor a stadium that holds sixty thousand people,
and there's huge demand for those ticketsto attend. That's the recipe for
what happens. And unless Tailor's goingto start doing you know, seven to

(24:26):
ten shows per city, and that'sprobably going to be a challenge for her
to do that, and she wouldbe touring, you know all. It's
just it's just difficult. But unlessshe adds a lot more dates, there's
not really a way to address that. But that is also brought in the
legislation piece. Definitely, the governmenthas stepped in and said, okay,

(24:51):
what do we need to do hereto provide more transparency, and I think
you are definitely going to see federallegislation this year a couple of areas,
but the biggest thing will be transparencyon primary and secondary marketplaces. One that
potentially to say, when a artistgoes on sale to the public, how

(25:12):
many tickets are actually available to thepublic, you know, and being very
transparent on the pricing and the fees, and on the secondary market very much
so with respect to the pricing thatyou'll have all in pricing, that it'll
show the price of the ticket andthe price of the fee and you don't
have to wait to check out,because that's a common practice in our entire

(25:33):
industry right now and stub Up tryingto change that a few years ago by
themselves and it really hurt them froma marketing standpoint. So unless the entire
industry does it, and I thinkthat's what the industry is looking for,
is guidance from the federal government tomake that happen. So I do think
you'll see legislation, and there area number of states that already have legislation

(25:55):
out there. It's again, it'sa very interesting industry in the regards all
right, So let me go backto my question. Well, while we're
gonna get to Lionel Messy shortly,so bare weathers. Well, you're following
the GMTA thing that Jeff doesn't knowabout Great Minds take alike, so you'll
be quised on that the next timeyou come on. Okay, Jeff,
great minds like GMDA. Well,well we'll get to Lionel Messy. So
let's come back again. I'm justcurious. I don't know if I so

(26:18):
that I want to reiterate this sortof vent. How has your organization done
with the Taylor Swift Situa event orI mean, I will say this,
I mean we've done We've done wellwith the ticket sales that we've had.
Obviously, the tickets that we've soldare far from a quantity standpoint, are
far fewer because there's just not nearlyas many you have you call it a

(26:41):
thousand tickets to maybe two thousand anda thousand and two thousand tickets available per
show. They aren't very high prices, so when you do make a sale,
obviously the service fees on that givensale are pretty high. That being
said, you have all of thesecompanies that are competing in pay advertising and
paid media, whether it's in socialmedia or paid ads to Google or being

(27:04):
and so it's very expensive to goafter those keywords and try to get those
customers. So it's been okay,but it's it's not as great as as
someone might think. Most of thedollars are going back to the artist,
which is where they should go.Okay, well that's good. You know.
So what I like sometimes I'll asksomebody a question and then, you
know, ask it again because theremight be certain points that I want to

(27:27):
follow up on, and you didexactly what a lot of your fans are
going to want to do. Allright, let's talk about more events.
I know I was really intrigued bywhat you had to say. We're gonna
I'm gonna break down I mention allof them, and then I'll let you
go ahead and get into more specifics. How does that sound? Okay,
Okay, great, We're gonna talkabout Broadway Sports, concerts, theater obviously
New York and Chicago. He hadthe second city as well, Circus Monster

(27:51):
Events trucks for Rodeo NASCAR, which, by the way, you did recently
go ahead and sponsor an event SaintLouis I'm gonna get to that in a
moment. So I broke down thecategories. Give me an overview of what
your involvement is with some of theof the ones that I hadn't mentioned.
Yeah, I mean we I wouldsay, you know, half the tickets
that we sell are typically related tosome sort of some type of concert,

(28:11):
whether it's in pop or rock orcountry you you know, you name it.
So it's whether it's Morgan Wallen orTaylor Swift or you know, or
Chris Stapleton, you know, youname it, you know where we have
it. And typically once an eventUH is announced, we're gonna have inventory

(28:33):
listed for sale the Worthy Exchange wherebrokers lists their tickets, and a lot
of times brokers will have relationships withthe artist or with the venue itself,
so a lot of times there willbe tickets on sale. And that's a
question that sometimes fans wonder about,and I'll take this UH time to cover
that is that sometimes fans will wonderwhy tickets are available in advance. In

(28:56):
some cases, they could be aspeculive listing, but more so than it's
a listing that they put up becausethey know they'll receive specific inventory, whether
they have those exact seats for everysingle show at a given arena or stadium,
or they know they'll have access toa certain amount of inventory for an
event. So that's why you'll seethat sometimes on the secondary market in the

(29:18):
advance in advance of an actual onsale, or you'll see during a pre
sale time frame where you know,professional resellers are very proactive in getting inventory
onto the secondary market. And thensports is definitely our probalyay number two,
and then Broadway type shows theaters numberthree. We sell tickets to shows all

(29:41):
the way across the country, whetherit's you know, Kansas City like the
Music Hall, or it's at Travisor the Strats or you know, and
whether it's Hamilton that's touring and thatwas a huge, huge show is still
very popular, but it was justby far most popular Broadway show and then

(30:02):
it toured across the country and broughtin, you know, sold out shows
across the country. And then ofcourse we do all kinds of other stuff
like monster trucks and Nascar and youknow, the Indy five hundred just took
place, and we do sponsor alot of events like last weekend was the
enjoy Illinois three hundred in the SaintLouis metro area, presented by Tickets and

(30:22):
Martyr and UH we do some sponsorshipon vehicles as well. We sponsor some
of the races for the seventy eightcar for Anthony Alfredo and did some with
David Starr last year in the exAffinity Series. And and then we do
you know circus. One of ourgreat partners on the primary side is Garden

(30:44):
Brothers Circus. They travel travel allacross the country. They come down to
South Florida as well. They haveabout a two thousand seat big top.
It's they call it Humans Gone Wildand they were just in Kansas City and
we we had an opportunity to gosee him, my family did in person.
And it's a lot of fun.It's just basically the circus without the
animals, and it's incredible some ofthe things that they do, and it's

(31:06):
a lot of fun. It's ayou know, a thirty dollars ticket for
adults and fifteen dollars for children.There's some ways you can get three tickets
for children. And they've got somesome VIP ringside seating. But it's a
lot of fun. And UH prettymuch anything and live events and live entertainment
were we try to be a partof and U we want to make sure
fans make it to live events andI think it's something that's important. And

(31:32):
the the actors, the athletes,and they will tell you that, you
know, during COVID, doing thatstuff with virtually or with no fans in
the stands was was no fun forthem. It SAPs all the energy out
of the arena, the stadium,the performance, and so UH they did
what they had to do to dothings virtually to get by and make a

(31:55):
living. But all of them willbe the first to tell you that that,
you know, experiencing things live isnever going to go away. So
tell me how the rodeos work out. That's a very interesting thing. I
did not grow up with rodeo andwe uh we had a relationship with professional

(32:15):
bull riders the last few years,and you know, partnerships they come and
go, but I definitely had agained a huge appreciation for what those riders
do. UH going to a lotof these events in person. We had
a title Um sponsorship the Ticket SmarterInvitational in UM at Saint Louis, and

(32:39):
then we had a in the andthe Unleashed the Beast Series, which is
their their senior circuit, and thentheir junior circuit in the Velocity Series.
UH was in Oakland, and yousee these guys. These kids are one
hundred and fifty pounds some times lessand they're on a two thousand pounds bull

(33:00):
that they're trying to ride for eightseconds. They are incredible athletes and and
a lot of them, you know, they start training down and whether they're
in the US or there's a lotof them that come down from South America,
from Brazil and other countries in SouthAmerica. You little start at eight,
nine, ten years old training.It's incredible and you get an appreciation

(33:22):
for the bulls as well. It'sa very interesting sport. And that's definitely
something that's been interesting to me beingin this industry is I've always been a
football and baseball guy, and butyou learn about so many other sports and
industries. Whether it's in theater.I've really enjoyed learning a lot about theater,
whether it's theater or it's a Metrobault And opera or Carnegie Hall,

(33:45):
and whether it's classical music or learningabout I was never a race car guy,
but getting involved with NASCAR or gettinginvolved with drag racing. There's a
lot of great live events out thereto be able to enjoy. There really
are. Well, I gotta tellyou, if you're a bull rider,
you this rather make sure you havea good heating pad because I'll bet that

(34:07):
hurts. I can only imagine,but you know, and all seriously funny
how we have the bull theme onso to where my Alma monitor and they
are bull What about incredible sideways?Well, we talked about it, So
let's talk about NASCAR a little bit. You obviously sponsor the Racist Saint Louis.
Do you plan to sponsor more NASCARor do you would you like to
venture off into a lot of othersports? And then to follow us,

(34:29):
how did that sponsorship last weekend overin Saint Louis work out for you?
Yeah, we work. We workin a few different areas of racing.
Obviously, we work with Worldwide TechnologyRaceway in you know, in the Saint
Louis area added on the Illinois side, on the other side of the river,
and they have both an oval anda drag strip. They'll host an

(34:50):
IndyCar race at the end of Julyand in the end of September, the
host the nhr A Midwest Nationals dragracing and we also sponsor Maple Grove Raceway
it's a drag strip as well asTexas Motorplex and then UH we did sponsor
the Houston Raceway but it recently closed. Some of the some of the dragways
are in race tracks that are small. Some of the smaller ones are have

(35:15):
been having funding issues and have beenclosing around the country. But so definitely
support those in your in your localcities where you can. UH. Yeah.
Last the race last weekend was excellent. It was sold out for the
second year in a row. Lastyear was its inaugural season. UH.
The track has been opened. UHthe front France, Curtish Francois, the

(35:37):
Francois family has been incredible in UHin bringing that track back. It had
been around and and it had hadsome issues, and he bought it and
has really just put in a lotof money into it. It's an amazing
experience. If you're a NASCAR fanand you haven't had an opportunity to go
to Saint Louis and see a race, or if you're an Indy car fan,

(35:58):
you should definitely make your way there, uh to go see the the
Barmrito race inby Car Race in July, or go to the drag strip uh
later in the fall to check outdrag racing. But yeah, they had
a great event. It was completelysold out on Sunday. They've also added
a Confluence Festival which included it washeadlined by on Sunday by Dirk S.

(36:21):
Bentley. And that's what a lotof these racing events are doing is they're
they're incorporating not only you know,the race, but also bringing in musical
acts to even a hit further enhancedthe experience for fans to attract more fans
to come out. And yeah,we would, we definitely would uh like
to participate in sponsor and partner withmore race tracks and drag strips, etc.

(36:46):
When when the opportunity presents themselves.Yeah, it's amazing. How you
saying. I have a passion forracing too. I like NASCAR. About
the one that really intrigues me alot is MSA. I love the twenty
four hour endurance races. I actuallycovered my first Rolex twenty fours Fucke lost
item. So I think once yousucceeded covering one, you want to graduate

(37:07):
to another one, and so I'mworking on it down the road. As
we continue to stay in touch,I'll keep you in the loop about which
ones I'm going to do, althoughI might actually go ahead and send you
a video of one with a guythat's covered eighty nine of them. So
yeah, I know that's pretty coolstuff. But then so it's something I
really like. Nascars, Okay,I have no problem with it. You
have a lot of bigger name drivers, but people, if you really want

(37:28):
to learn the idio sync or season, the finer points of auto raising,
you know, the endurance you know, Formula one and those kinds of things
you really learn about aerodynamics. Scendingcars are all well and good. The
only area I struggle with them isyou have those cars, you know,
the one wheelers, you know,so whereas with NASCAR you have, you
know, the type of vehicles whereeverybody drives them all the time, so

(37:51):
you get an idea what there are. I actually did a NASCAR experience last
year in Miami Homestead, which isgood. As we continue to move forward
here, let's talk about your partnerships. Okay, you told me, you
told us earlier, and now we'regoing to talk about more detail. Have
over partnerships, got ESPN to BigTampact twelve and you also indicated twenty eight
bull games, and you said youeven have half of the Division one athletics

(38:15):
if I recall correctly. So whatI want to talk about here, as
you indicated Jeff, that you knowyour primary ticketing you have sixty partnerships,
how do you compare with your competitorsin the business in terms of those partnerships
and what makes you a good choiceto do business. I know we've talked
about it before, but I'm nowI'm talking numbers, hard numbers of sixty

(38:35):
partnerships as well. So we're narrowingit down from a numerical standpoint with this.
Yeah, I think that. Imean where we stand, where we
stand out is that we have wehave taken kind of a grassroots approach to
trying to build the Tickets Marter brandand get our name out there. You
know, we're partnering with over sixtyminor league baseball clubs and partnering with ECHL

(39:00):
hockey teams and working with a lotof mid major Division one schools as well
as working with D two and Dthree and NAIA schools. A lot of
those schools that we partner with,there's not a ton of resale tickets on
the secondary market. Who we're tryingto reach those fans so that when they

(39:21):
are thinking about buying a ticket toan NBA Finals or a Stanley Cup Finals,
or they want to go see TaylorSwift, or they want to go
see Messi, which we'll get intowith inter Miami, that they'll hopefully think
of tickets Martyrs as a place togo. And we're continuing to work on
our partnerships in the primary space.Obviously, that's something where we're looking to

(39:45):
grow. We have really focused onthat over the last twelve months. I'll
actually be at NACTA, which isa big conference for the National Associational Athletic
Directors and it's a huge college conferencewith upwards of five thousand attendees next week
in Orlando. Actually I'll be thereearly party next week and that is really

(40:09):
a lot of our focus. Butyou know, from a fan's perspective,
you can feel confident that any artistthat you're looking up, you can look
on our site and we're what we'realso really good about Scott that stands out
when you talk about numbers is notonly the pricing, but if you pull
up Taylor Swift on our site,or if you pull up you know,

(40:29):
Billy Joel, or if you pullup Inner Miami CF and you pull up
that page and you scroll down.We provide data and ticket availability very transparently,
so you can see the average price, the low price, the high
price, how many tickets are availablefor a given event. We don't hide

(40:49):
anything like that. It's very transparentto the fans, so the fan can
see what is available. And sowe pride ourselves in that regards, and
we hope that is a fan agood experience and a confident experience when they're
shopping on ticket smarter. Well,you know, it's amazing how you mentioned
that. And I was just aboutto say but things, and now what
I'll do here is reiterate what youjust mentioned. I think the thing that

(41:14):
I've noticed is we've continued to goahead and talk your transparency and presses at
daylight sort of me it really does. You've got nothing to hide. Everybody
knows where they're stands, so you'rea straight shooter and that respect. Okay,
And I think that when people lookat this broadcast and I know there's
a lot to digest and hopefully they'llcontinue to watch it more and more if
they feel like they want to getmore out of it. These aren't the

(41:36):
type of broadcasts which are ten minuteslong. Sometimes they're a little bit longer
because there's more information, but theseare This is a type of show,
folks out here, that if we'reengrossed and entertainment of any kind, especially
the bigger events, which what we'vetalked about. Anyhow, this is a
good way to make sure you savemoney and you are able to go where
you're able to go, and butat least you know what you're getting.

(41:58):
And I imagine you probably show theseating charts and things like that, so
probably where their tickets are. Isthat correct, we do you're able to
see now in the secondary market,it's pretty commonplace not to show the exact
seat number because those seats are beinglisted on you know, thousands of websites,
and that's the reason really for that. But you typically on our site,

(42:19):
depending on the depending on the venue, but most venues you're able to
see actually of you from your seat, and you're able to select your section
and row and you're going to you'reguaranteed to get those seats. If not,
obviously you'd be given a full refund. But you know, we have
you know, a really good trackrecord with you know, making sure that
people get get what they made for. Yeah, I mean, that's a

(42:42):
really good point. You talk aboutthe NHL the NBA playoffs right now there
in season, So have you hadvery much involvement in both of those?
Oh, definitely there there definitely somethingthat is in high demand and definitely a
high dollar ticket. The last twentyfour hours really has been very much about
the world of soccer though, andthat has been something that I mean,

(43:05):
and that's the way this world thatthat's the way that most things work.
But definitely, Uh, the ticketing, the ticketing world is based on you
know, supply and demand, andwhen Bessie announced that he was going to
Inner Miami, you know, itimmediately changed the prices of the tickets and
whether for home games as well asyou know, for for road games where

(43:30):
where they're playing. So you're lookingat to give you some some some actual
statistics his first home game that peopleare projecting to be the twenty first,
you know, the ticket is fivesix hundred, six hundred dollars just to
get in the building. Now,let me give you what I have,
and then we can compare the show, okay, because I know this is

(43:51):
the type of thing where now thatwe've let up, I'm glad we led
up to this topic though, Jeff, toward the end. That's what I'm
trying to do up to this pointto build is give everybody more information about
the generalities, and then I'm goingto bring up in Arizona Coyotes question now
that we're talking about this as well. So we're really in a really excellent
direction. All right, here's whatI've got for Inner Miami, and then

(44:12):
we can compare the sources whatever youknow. Obviously, we know the inter
Miami is certainly taken. Is inthe headlines for a lot of different reasons.
We won't get into a lot,but we just know that they got
Lionel Messi and he'll be playing ina nineteen thousand seat venue called Driving Stadium.
Now, from what I heard,my sources indicate to me that Miami's

(44:34):
for Miami's July twenty first match.Prior to his arrival, you're looking at
twenty nine bucks. That's my number, okay. Now the cheapest one after
that is four hundred and seventy sevendollars. So again, those are the
numbers I got. Okay, Ihave a source. Now I'm going to
talk about the numbers that you've beenable to come up. But then the
one thing that we're going to havethe common denominator here is you have any

(44:57):
suggestions for the locals in town.Okay, sure, and and those are
those are fair numbers. I thinkyou can still look right now that the
two games, the two matches priorto his arrival date or what's the proposed
arrival date. Uh, the ticketsare forty fifty bucks starting out, you
know, to go to those matches, they're they're relatively inexpensive. Uh.

(45:20):
And then the first match you're lookingat Yeah, obviously it's a dynamic number
because as tickets sell, the pricescan go out, they can go down
if they don't sell. So you'relooking at five six hundred dollars just to
get in the building. Uh.And that's that's pretty consistent. Then after
that there's been some that are somematches show at three hundred at home four
hundred, and then uh, maybea little below three hundred the road games

(45:45):
in LA and New York not surprising. Five six hundred bucks is what you're
looking at at least right now.As far as advice, very difficult.
I mean, it's there. Thereis not a ton of inventory out there.
If you're looking to try to paya lot less. You can play
a waiting game and see if theclub releases seats. But because of the

(46:07):
amount of demand to see messy andthese places do only hold nineteen thousand,
the odds of the prices going down, this is not a situation where that's
the case. The piece of adviceI'll give to fans that are just in
general on shopping for tickets is thatwhen you're looking up something, if you

(46:29):
see on our site that it saysthere's thousands of seats available, compare that
to how many seats are in theentire arena, and then look at also,
is it a specific section that you'relooking for or do you not care.
If you're flexible and you don't carewhere you sit and there are tons
of inventory available, and your eventis in two months and you continue to

(46:51):
see tons of inventory available, thensure you might be able to wait.
And there's a chance that a goodchance maybe that the prices will go down.
But if you're the type of personthat wants a very specific location,
or the location you're looking for hasvery few seats available, the odds are
that the prices are going to goup or you're just not going to get
a ticket, or if there's onlya thousand seats available and the stadium holds

(47:14):
fifty thousand, like Taylor Swift,and gradually seats are disappearing and the prices
are staying at fifteen hundred dollars.It's not like they're all of a sudden
going to drop to three hundred bucks. It's just it just, unfortunately does
not work that way. So youjust kind of have to gauge this,
gauge it. The other thing youcan do is I, you know,
candidly we I mean, I knowwe're a website. Most people are going

(47:36):
to engage with us at ticketsmartyr dotcom, but we do you know,
I do make myself available, youknow, whether it's via LinkedIn or you
know, I can be actually easilyreached via Jeff at ticketsmartyr dot com.
I answer questions for people all ofthe time, and if I even need
to direct them elsewhere to buy aticket to look at. Taking care of

(48:00):
somebody long term to potentially develop acustomer will do it. So yeah,
I think you have another question.Yeah, well a roll. We're gonna
ride with this guy, Jeff.Okay, he wants to talk about inter
Miami. We're gonna roll with him. Okay. So that's the recent signing
A while MESSI going to MLS.Have you guys sold a lot of tickets

(48:21):
in the last twenty four hours andall yourself? If you can say yes,
I can tell you that our exchangeI answered a question or earlier for
that same exact question actually, soI know the answer will is that you
know, I think from the Januaryfirst to January fourth, our exchange has
sold under fifty tickets for inter Miamiunder fifty and then in uh since the

(48:45):
fifth it was over three thousand ticketshad been sold the exchange, so with
over two thousand of them coming yesterdaybecause there was a leaked announcement of what
was potentially happening, so some salesstarted taking place um on you know,
on the sixth, so on thefilm and then on the sixth, and
I think that will only grow,you know going forward. Uh. So

(49:08):
It's it's very interesting. I Iuh He's a huge draw on My half
of my family is from Buenos Aires. Um, my mom's from there.
Um, I have an uncle umuh and a cousin that I emailed that,
um, you know after it happened, and we were very excited,
obviously from the World Cup and they'rethey're huge soccer fans, and I emailed

(49:32):
them about it and they couldn't believeit. They said, I mean,
it's it's probably bigger than Pelee coming, you know, when he came.
And uh, I mean, obviouslythe MLS is in a very good place
right now, but adding Messi isreally going to add a lot of international
eyeballs and just even bring a lota lot more credibility. Uh. The

(49:54):
MLS, you know, fights withthe Premier League being considered to be a
more superior although the MLS has greatsoccer. But I think getting Messi just
really helps and maybe sends a messagethat MLS is is not necessarily some sort
of you know, step child tothe Premier League. No, but what

(50:15):
the MLS is is a good opportunityto land a lot of these international players
on the twilight of their career sothat they can put the MLS on the
mop I can tell you that muchthat they will do. I'm not saying
they're bad players and their past theirprime. I'm not doing that at all.
So anybody who thinks that, noway. Okay, but let's not

(50:35):
kidding yourself. I think it wasa dragon soul. You know, you
know who I'm talking about, theguy with the LA Galaxy. That guy
came here and everybody knows that.You know, LA cleaned up pretty well.
Let's go back to Will again,Noise and mister Goodman. I read
your article on USA today about Messiand Inter Miami. I totally agree.
Well, so he got somebody outthere who was researching and read your articles.

(50:57):
There you go. Thanks, Well, I appreciate it. Yeah,
I mean it's but you know,let's talk about obviously the situation with Messy
coming to Inner Miami. You knowthey have nineteen thousand seats stadium. You're
right, it's one of the smallerit's one of the best facilities I've ever
seen, which was considered a temporarystadium until they've built their new one in

(51:17):
Miami. I have no doubt inmy mind that with Messi's appearance here,
I'm not going to get in acontract or any of that stuff. I
did that last night on the SportsExchange with my crew that night. But
I think what his presence will doin South Florida is it will enable Inner
Miami to build that stadium in Miamiquicker because now you have a real big

(51:40):
drawing card if he's able to hangon for a few years until they get
that venue built. Let Mena tellyou that dry pink stadium. I've seen
a couple of Miami Hurricane spring practicesthere and I what's about half a dozen
games in. It's a beautiful building, but the thing is nineteen hundred,
you know, compared to the othereighties some thousand. But the one question
I want to ask you is thatwe're talking about this sort of thing,

(52:01):
but do you ever run across thesituation where fans buy the tickets and then
a scalp them for more money touse it as a monetary opportunities that allowable
under this format, And I'm talkingabout scalpers oh very much. So.
I mean I think that there arefans, There are definitely fans out there
that will buy tickets to resell them. I'm certain that there will be plenty

(52:23):
of Inner Miami season ticket holders thatwill choose to sell some of their matches.
They might be able to pay,and can you blame them if you
can maybe pay for your entire seasonnext year by selling a few games.
I could see some fans that aregoing to be willing to do that,
And of course there'll be other fansthat many of the fans that would say

(52:44):
absolutely not. I will be thereand I'm not giving up my ticket for
anything. But there are people thatwill resell the tickets, and there are
definitely situations where, you know,brokers, professional resellers will see a ticket
at a certain price and they mightthink that's too low and try to arbitrage

(53:05):
it. They'll buy it and thentry to resell it for more money.
Yeah, well, just so youknow, our Miami's supposed to build a
state him in Miami, so theywill. You know, there's nothing they
needed, it's just there's been adelay in getting it done. But I
have a feeling that's expertited and weknow there's helpers going on all the country.
He so, you know, Jeffwill live in the metropolitan Charlotte area.
So now one of the things thatreally intrigues me is out in Arizona,

(53:28):
another one of the places I usedto live. Arizona Coyotes have been
a dysfunctional franchise. That's a minute. They stepped into the desert. Okay,
they have former Winnipeg Jets. Theymoved into the America West Arena.
Bad facility for hockey. You canonly see one goal post. I wrote
a story, okay, on himand the PR guy and I had a
falling out because he didn't like theangle that I took in terms of being

(53:51):
a bat and you know, Ionly covered two wins and never went back.
I don't want to deal with themanyhow, because I thought the media
where we were at was so highI could barely see what I was doing
in all that, So I don'tget into just that. I thought when
I wrote that story that that Coyoteshould have moved into the Arizona Memorial Veterans
Memorial Caliseum, the original home ofthe Phoenix Suns. You could have at
that point put twelve thirteen thousand forhockey, which was used I believe for

(54:15):
the Phoenix Roadrunners. So they builta stadium out in West out in the
West Arizona area in Glendale. Thatthat was a good Stadium. It's a
good stadium for hockey, but apparentlytheir fan base is out in the East
Valley. And what was interesting aboutit was the city of Scottsdale, Jeff.
What they did is they demolished themall thinking there was going to be

(54:37):
a Coyote stadium and the deal fellthrough. But they've been there since then.
They've redeveloped it and really it looksfantastic. Now they're in a very
bad situation. The arena that theywere in, I call it Hilarua Arena.
I don't know what the sponsor andI don't care, kicked him out
basically and said get out of here. You know, you guys are behind

(54:59):
on this and that and we don'twant you. And that's a good venue
they could you could always support twovenues in the metro area of Ones,
downtown Ones in the suburbs. Now, the Coyotes are in what they call
the Mullet Arena, I believe,and that's on the campus of Arizona State
University. Okay. Now, Ithink that thing only hosts five thousand people.
Gary Bettman has done his power tokeep that organization there. When you

(55:22):
talk, we talk about dry PeakStadium, about nineteen thousand. Right,
Well, let's just say on thehighside, Jeff, we rounded up to
five thousand for an NHL game.You want to really talk about gauging people
for tickets? What are your thoughtsabout the Phoenix or Arizona Coyotes and that
thing called a stadium at five thousand, which is good for college hockey and

(55:44):
for what Arizona State does, butnow they're in a buying because they recently
got turned down and Tempe and theycould be forced to relocate, even though
the Coyotes owners are trying viviously tokeep them there. But this, I
mean five thousand seed arena. Okay, Jeff for an NHL team. All
right, I've taken you to thispoint. Go ahead. Yeah, it's
funny actually that you mentioned that becausewe I'm in Kansas City and so we

(56:06):
and we go to spring training quitea bit for the Royals, and actually
we have partnerships with good Year andPeoria and Surprise with those stadiums and those
Major League Baseball clubs, so we'rethere frequently each year. And I was
there was you know, over ayear ago, and I actually was at

(56:27):
a Kyoti's game at Hill and Riverand we were talking about this exact subject.
At the time, it was stillapproved and they were going to be
moving to this Over a year agothey were moving to Arizona State, to
the campus, but that was justa temporary solution. Obviously, they do
not want to have a long termNHL team in a five thousand seat arena,
So I think because of the lackof demand, you know, he

(56:52):
definitely I think helped the pricing beingin that size of arena because it's just
so small for an HL team.But obviously they're in a tough spot right
now. They need to figure outa solution, and you're very very well
may be right, they may haveto relocate. Actually, Kansas City has
been talked about whether or not,you know, T Mobile Center could support

(57:15):
an NHL team. When when TMobile, when Sprint Center now T Mobile
Center was built, we were supposedto get an anchor tenant, whether it
was going to be an NBA teamor an NHL team, and we get
an exhibition game each year, andwe do have a lot of junior league
hockey here. The question is whetheror not we can support an NHL team.
Can't city holds a couple of million, you know it has a couple

(57:36):
million people. It's but cockey isnot a cheap ticket. An NHL ticket
is not cheap, so it'll beinteresting to see. I don't know if
we'll get an NBA team or anNHL team, but some people can't city.
It's spoken about the Coyotes maybe beingmoved here. So yeah, well
you know, I'm glad you broughtthat up to because I'll tell you why.
We did a segment on the SportsExchange one time and he Kansas as

(58:00):
a as a possible destination. Andbut the thing that's amazing is this,
you're ready for my knowledge. AndI have a good following in the Kansas
City, especially with the Kansas CityChiefs fan base. For a lot of
the Kansas City people that support us, We thank you eternally. But you
know, you want to talk abouthow far back I go. I know

(58:21):
Houston would be the logical choice,but I've been campaigning for Kansas City and
I'll give you and I'll tell youwhy. Jeff Okay, you ever heard
of the Kansas City Scouts? Ye? And I'll tell you what. If
there's ever a city that deserves asecond chance at NHL hockey Kansas City hands
down. I don't care about themarket size or not. What Kansas City

(58:44):
does not have then and now Seattlehas been smart enough to do it,
they don't have a true winter sportfor their fan base to follow. Seattles
got it right. The NHL reallygot it right there when they've created the
Seattle Cracking to go with the Seahawksas well as the Mariners. Kansas City
is a diamond in the rough.I think the NHL should easily put Kansas

(59:05):
City in there. You could haveit. I believe there's no doubt in
my mind that Kansas City will bea home run for the NHL if they
ever get a team there. Andagain, the Kansas City scouts, I
know they were in the Tampa Arenawasn't really suited for hockey, but it
was okay at the time. Andagain everybody Terrence Stadium town anyway. And
from what I hear though, isn'tthe Kemp Arena still around and they're using

(59:27):
it for other minor events? Theyare, you're you're very educated. They
they sold it and yeah, it'sit sat there and done nothing and then
they sold it and then they turnedit in to a They turned it into
like an a multi purpose facility,and I'm not sure that's going the way
they exactly wanted it too, Sowe'll see where that goes down the West

(59:47):
bottoms on the on the Kansas City, Kansas side. But to your point,
yeah, Team Mobile Center is areally nice facility. Um, they
do extremely well. So it's veryinteresting. I I you know, I
I'm guessing they would they would happilytake an NHL team, But when you
don't have an anchor tenant, thenyou don't have to worry about blocking off
those dates. So I know TeamMobile Center does extremely well with all of

(01:00:10):
the concerts that they have. ButI do think that with all the hockey
surrounding and youth hockey and uh,that that Kansas City would support an NHL
team, especially if they if theywere a winner. I mean, clearly
Kansas City has shown, you know, when the Royals, you know,
we're in the World Series in fourteenand fifteen and won it in fifteen,

(01:00:32):
I mean we were packing the stadium, and when they won it in eighty
when they won it eighty five,and they were they were a great team
from the mid seventies to the mideighties, you know, the attendance was
there. Uh Now, obviously they'rethey're totally in a rebuilding situation. But
we turn it out for the Chiefsand there's you know, eighty thousand of

(01:00:53):
game. So it's a great marketobviously, and uh, I'm partial to
it because I grew up here.But we'll be interesting to see what happens.
All Right, we have another guywho obviously thinks the way I do,
Jeremy Ball, Right. He's actuallymy co host on a lot of
shows, and I'm looking forward tobring on as a guest. I'm told
you, Jeff, I'm gonna bebringing on different shows throughout the network.

(01:01:15):
This is our first rodeo, andhe definitely feels that Kansas City would be
better suited for hockey than Phoenix.With one advantage you have with the National
Hockey League though compared to a lotof it, is you have a salary
cap. Okay, where baseball it'san uneven playing field. NFL is good
because obviously you have revenue sharing.So but Jeremy's like I am, and
we've talked about this subject at lengththat yeah, Kansas City, well,

(01:01:37):
Jeremy, anything's better suited for hockeythan Phoenix. Okay, I but Kansas
City for sure. Joe Ellis wason earlier. He's on again. Thank
you very much Wolf for being on. I like to post every comment because
I get happy fingers at the mouseat a run. But Tulie, this,
Scott and Jeff, it's all goodstuff with Well, we appreciate his
activity there. Let's go to Jabellis, a guy you're gonna get to know

(01:01:58):
soon enough. Anyways, always agreat show. Well, we'll do the
best we can. And yes,Jeremy, okay, we'll let you go
ahead and Hans some fun. Hey, I'm participating, no getting okay.
And the best part about you,Jeremy that when you're on here with me,
you get the control of the chatroom. But meanwhile, that's all
it is when I'm out there doingthe whole thing. But no, in
all fairness, so I do believethat Kansas City. Should I know they

(01:02:19):
have what a big twelve tournament thereis? That? Correct? Yeah,
it's I mean, it is aand that's when you have discussions about the
NBA side of things. And obviouslywe had the Kings, and I can
remember back when we had them uptake nineteen eighty four before they were moved
to Sacramento, but the ownership groupmoved them there. And that's the thing
for NHL, you know, theownership group has to want to move them
here or you have to have anownership group that is kans City based that

(01:02:44):
wants to bring them here. Backto your question, Yes, Kansas City
is the College Basketball Hall of Famousnext door to T Mobile Center. NCA
used to be headquartered here until theymoved to Indianapolis for a very favorable financial
terms. But we are a hugemecca for college basketball because of KU being

(01:03:07):
forty five minutes away and having sucha dominant program for so many years,
but because of the fact that IowaState is just a few hours away in
Oklahoma, and Oklahoma State and Missoowho had been part of the Big Twelve,
you know, and the Big Eightfor so long. We're just positioned
in a very good location only acouple hours from k State. That college

(01:03:29):
basketball and the Big Twelve tournament hasbeen here other than one year that they
took it down to Dallas, andit was no effect. Dallas fantastic,
but just for the tournament, itjust it has served extremely well in Kansas
City, and a lot of thathas to do with the fact that KU,
of course has been such a strongprogram and it has such a great

(01:03:52):
following, and there's a lot ofKU alumni that live in the metro area
of Kansas City. Well, Ivisited that campus and Lawrence it's a great
place one of the prettier campuses areon. All right, we'll come back
to Jeremy for a minute. AndI think this was interesting it because I
don't want to put you in aspot of another question. Okay, last
time, Phoenix was almost good.Jeremy Roenick was still playing. That's right,

(01:04:12):
Jeremy, And that's probably one weboth had hair too, so you
know, but that's true. Hewas definitely featured there by Wayne Gretzky couldn't
win in Phoenix. Nobody's gonna winthere. They brought him in there to
be the face, and you know, he didn't do bad with what he
had to work with for sure.Now I'm gonna put I'm gonna make this
the hardest question you've had on thebroadcast to night. You're ready, ready?

(01:04:32):
If you had to pick between whatKansas City would get first an NBA
or NHL team, which one wouldyou venture to predict? That they would
get first. Yeah, either andwell, I think or NHL, which
one would Kansas City get? Ithink NHL just from an opportunity standpoint,

(01:04:53):
I think maybe that might exist first. Again in both situations, I think
the concern is obviously the size ofour TV market is not as big,
and the price for tickets is youknow, is higher. I'm not worried
about the ticket prices really because theycan look at what we pay for Chiefs

(01:05:13):
tickets and it's a lot and onthe secondary market what's paid for Chiefs tickets.
So if you could bring an NBAor NHL team here, that could
relatively quickly develop or people could seedeveloping into being a good organization and it's
in a well run organization, thecity will support at one percent, and
I think that from a you know, from a sponsorship perspective, the dollars

(01:05:36):
would be there, no question.There's plenty of very large companies in Kenta
City to support the support either andyou know, they just have to make
the right TV deal. And forthat matter, you know, that's a
totally different conversation than it was fiveyears ago or ten years ago, because
now you're talking about streaming rights andyou're talking about Amazon, you're talking about
YouTube, and you're talking about AppleTV. It's not like your traditional just

(01:06:00):
RSNS and bally. So I havea feeling that if somebody really wants to,
you know, Patrick Mahomes wants tobring an NHL or NBA team to
Kansas City, uh, that's whoyou need to do it. He could
make it happen. He brought waterBurger to Kansas City, so oh yeah
it was. It wasn't coming tocase but he said, I want water

(01:06:21):
Burger here, and it's here.So you'll if he wants an NBA or
NHL team, you know, he'shis wife, Brittany is very involved and
he is involved as well. Theirowners part owners of the current of the
Casey Current, so they they getinvolved in other things. So maybe maybe

(01:06:41):
he can get Patrick to get anNBA or n HL team here. Okay,
but now I'm going to hit youwith a direct question that you did
a great job talking over NBA orNHL. Which one would Kansas City get?
NHL? Okay, that's what Iwant, Yeah, NHL, I
think why I agree with you.Okay, you're ready. An HL has

(01:07:02):
a lower salary cap and it's alot more affordable to be able to maintain
your operating spend in terms of salarycap. The NBA is way way out
of Kansas City's market in terms ofsalary structure. And if anybody's worried about
what can succeed there, just goto Green Bay, buddy, because I
got news for you. Small marketscan do well. Sacramento is a small

(01:07:23):
market as well too, So I'vealways been a firmiliar with NHL. I
don't think the NBA is going togo there. I think the NBA is
really there. I think their nexttwo targets really will be Las Vegas in
Seattle. That's what I think.I don't disagree every and everybody wants to
talk about Las Vegas. I thinkthey're gonna get it. They'll get it.
They're gonna get an MLBT, They'regonna get the Oakland to move there,

(01:07:43):
and I wouldn't be surprised to getan NBA team as well. Yeah,
but Seattle is getting the SuperSonics back, right, ring back Sean Kep
Right. Well, you know,Jeremy ball Rich has a pretty interesting sense
of humor. We're free to laughor whatever. If the Pistons would have
kept going Casey's coach. I wouldhave said it the an NBA team first

(01:08:04):
lab out, All right, Jeremy, you definitely got our attention there.
But I think it's good that we'vehad an opportunity to take a lot of
dive into a lot of different perspectivesJeff about what we're going to do,
not only on this show, butas I told you, you and I
expect us to do a lot moreof these together because I think it's something
that the fans want us here atthe South Florida Tribute and Broadcasting Network that

(01:08:25):
they want. They want to knowhow we're going to be able to go
out there and advise them to gettickets and whether we key on some of
your press releases and I'm going tolook at from time to time and post
up on our website as well ason Twitter. I want to get the
fans what they want, whether it'sinside sports, outside sports, or whatever.
And John Manner, I have otherpartners that are looking to pick your
brain. I've just been the firstone who's able to do it tonight first,

(01:08:47):
so but I'm glad that we wereable to cover so much ground,
and that's why I like to schedulethese shows of solos on Thursday night,
because you know, I feel likeI don't leave any stone unturned. That's
just how I've always done it inforty three years, Jeff, and I'm
not going to change to thank youfor the opportunity and all You're welcome.

(01:09:08):
I'm as I said, I'm lookingforward to ticket Smarter and self ware attributing
a partnership and that's really what Iwould love to be able to go out
there and see developing it. Rightnow, it looks like we're on the
right track to do that. Weare partnered up with Sideline Sports and they
have a larger following too. Butyou know, but this is a good
start. So what that said,I'm going to ask you one thing,

(01:09:29):
and I think when you've gone toshow over an hour, okay, there's
no question we've got a lot ofground. But what are your final thoughts
about what we've discussed if you hadto summarize what we were looking to accomplish
tonight. Yeah, I think thatwhat fans want, want to or need
to know is that ticket Smarter isour goal is to make sure that fans

(01:09:50):
can have an opportunity to attend liveevents, and we are we consider ourselves,
you know, all pun intended,you know, smart place to find,
you know, tickets to live events, and we are are passionate about
what we do and we want tobe a resource for fans to be able
to buy tickets. And if we'renot the right if we're not the right

(01:10:13):
source that you ultimately buy the ticketsfrom, we understand, but we want
to be We want to be considered, and we just want fans to be
able to go to live events.Most events are not you know, the
super Bowl or the NBA Finals,or the Stanley Cup Finals or the World
Series that are sold our Taylor Swiftconcerts, most live events. Keep in

(01:10:34):
mind that you know, sixty seventyplus percent of events don't sell out,
and you know, they're just wantingfans to be able to go and enjoy
a concert or a race, ora baseball game or whatever it might be.
So I think that's what we wouldlike the takeaway to be. And

(01:10:57):
I appreciate you taking the times.Got to chat with me today and look
forward to having conversations in the future. Well, John, all right,
gotta Cheremy has a good questions.We're gonna roll it a little bit if
the chat room stays a live way, brom, Oh, well make sure
we get that out of the way. How are you going to sell tickets
for Michigan based teams and concerts aswell? Yeah, So to clarify when
we say we sell tickets to overone twenty five thousand live events, we

(01:11:21):
sell tickets to any almost anything youcould think of that's other than like we
were really not much into the museumside or planetarium side of things of those
kind of events, but anything live, live, event based, we do.
So if it's you know, youtalk about Michigan a University of Michigan
or Michigan State Spartans, we're gonnasell. Or if you're look talking about

(01:11:44):
Little Caesar's Arena and you're whether it'sa concert or it's going to see the
Pistons or you name it, wellwe're we're we will have in the tory
in almost every case, um andless it's something that you know, it's
not you know, but not beingsold. But that's what you have to
understand is that you should definitely checkout ticketsmart dot com for whatever you're looking

(01:12:09):
at, whether it's a collegiate event, whether it's an NBA m LB event,
whether NFL or you know, whetheryou're going to the A Lions game
or you want to go see GarthBrooks or if you're popping over to New
York to go see Broadway. Checkour side out and you will see inventory
available in most cases. And theDetroit Tigers. Jeremy, you know,

(01:12:30):
we're already in the process of workingon the website tying Jeff to what we're
doing. That's something in the worst. I just want to make sure that
we got to show out first andthen we can make plans going forward.
So there's this Jeremy and the restof our fans out there. This is
just a first step, the firstone getting Jeff in front of us and
as well as a national audience.So I'm going to read my information first,
and you're gonna read Jrsell and moretime, and then we're gonna call

(01:12:53):
it at night, and then youand I'm going to stand a few more
minutes we can start plotting other stuff. Okay, thanks, no problem.
So what just want to let everybodyknow that the audio version of No Limits
can be heard on iHeart Radio,Apple, Spotify, Google or wherever you
get your podcasts. Please hit thered subscribe button on YouTube selfware to tribute
and we're striving for a tops andsubscribers. That's what we're doing, and

(01:13:13):
we're getting there. We're really gettingclose to our goal now close enough,
but we'll come a long way.We're gonna go a lot further with guys
like him helping us make the contentas good as it can be. Please
also comment, like, and sharethe broadcast. Want to be a guest?
No problem with the chat room hasbeen fantastic today. They're all active
and there's some people that will bein front of us in the future.
So if you want to be aguest in your topic ideas of self forwa,

(01:13:35):
attribute to gmail lot com. Ifyou want to advertise costs efficiently,
okay, call me a nine five, four three or four or four nine
for one. We are live onFacebook, LinkedIn, Twitter, and YouTube,
and I'm gonna tell you something.The LinkedIn side is really beginning to
pick up a little bit too.And I'm on a lot of social media,
but LinkedIn to me has been avery key staple in terms of us

(01:13:57):
building our business model in a senseof finding quality people. I have to
filter out so many Jeff to geton here that what when I sense my
instincts are telling me this guy's good, you gotta get involved, and it's
working out exceptionally well. So.Also my information on Twitter is at Tribune
South once www dot self order Tribunedot com. And Kendy Ebling does a

(01:14:20):
marvelous job putting it all together.Without her, we're not doing anything,
and I'd have to farm it out. And I got the best person on
the planet in many many ways.And I'm sure you'll get to know her
as time goes on, especially whenshe loads of time ting to broadcast up
and there's a lot of people,Jeff, that you and your company are
going to meet as a relationship continuesto progress. Now then I said a

(01:14:41):
mouthful. Okay, you don't haveto say as much of a mouthful as
I do, because I'm a mouthfulanyway, won't all everybody when they get
old? Yeah, you bet,Jeff, Jeff Goodman, you can reach
me at Jeff at ticketsmarter dot com. You can find ticket smarter of course
on all the social handles were onInstagram, YouTube, Twitter, LinkedIn,

(01:15:02):
Facebook. Uh, you can findus at www dot ticketsmarter dot com.
Uh. You can also check out. Our blog is www dot ticketsmarter dot
com slash blog, or if yougo to ticketsmarter dot com scroll to the
bottom, you can click in thefooter to get to our blog. We
put out some great content and onour site, if you're looking at any

(01:15:25):
given particular artist, you can pullup and look at content there as well.
So again to find us, it'sat www dot ticketsmarter dot com.
That's the easiest way to get tous. And again you can get to
me at Jeff at ticketsmarterer dot com. And I appreciate it, thank you
for having me on. Oh youknow what, Jeff, as I told
you, it's a pleasure. Andthis is the type of thing that when

(01:15:47):
you talk about things that as contentcreators, that we have to really understand
the biggest thing to me and Iget some of the ideas, and you
know, but when you find certainthings that apply to the mass lot of
people that are interested in this kindof thing, then you really have to
give it a lot of deep thought. And I can tell if I have
one piece of advice that I canget to anybody out here watching the show,

(01:16:10):
follow your instincts, because they're probablyright ninety ninety nine percent of the
time. There's margin, ever,but follow your instincts, and you know
that's why I enjoy doing this andI'll never stop until I'm no longer able
to do it. But Jeff,you have been an absolutely truly outstanding guest,
and obviously you're going to become agreat friend. I'm looking forward to
getting to Kansas City at some point. I'm aligned, but we have a

(01:16:32):
lot of work to do, wereally do, and I'm excited about the
partnership that self ware to Tribune islooking to build with obviously tickets Murder dot
Com, and you know you're goingto meet a lot of people here.
I'm just the first Domino job andI'm looking forward so that they can answer
certain questions directly. But tonight,I think it was one of those nights
where you know, there's a lotof good things going on, and sports

(01:16:56):
still have the NBA playoffs and youobviously have the NHL playoffs, and of
course we hit on the latest topicwith Lionel Messy, So you know,
I mean, you talk about anopportunity that your show got scheduled to a
point where we all of a suddenI had to read. What I had
to do last night as we closeout the show is I had to go
out there and redo part of thesports exchange last night because there were some
big stories like live golf as wellas the messy thing and well, and

(01:17:21):
on another episode we'll talk about theother sports that we're putting on too,
But I just felt it was necessaryto embark on a lot of the major
ones so that people can listen tothis broadcast enough times to generate and I
think you're no pad out there,folks. There's a lot to digest here.
So this concludes this edition of NoLimits. My name is Scott Morgan
r at the Motor City in Manmouth. I want to thank everybody for joining

(01:17:44):
us tonight, especially in the chatroom, and we look forward to having
you on the next time. Jeff, And once again, folks, if
you're following the South Florida Tribute BroadcastingNetwork, we're gonna have the debut of
the Professor in the Pupil with myselfand Jeremy Ball Rags. So that's going
to be debuting this Sunday at aroundten thirty Eastern time, and I can

(01:18:08):
tell you this is a show I'mlooking forward to and of course we'll have
a regular lineup beginning next week.So anytime there's new shows, I always
like to advance and let people know. So for the last time tonight,
my name is Scott Morgan Roth hereon no Limits, thanking Jeff Goodman for
joining us and you fans out therewithout you, we have nothing to talk
about, and there's no reason todo this. Jeff and I can do

(01:18:29):
this over the phone, which wedon't want to do, okay, So
so have a great night everybody,and we'll catch you on the next app showed.

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