NoEthicsNoBrand
Sostenibilità, responsabilità, ambiente, welfare. Ma alla fine di cosa stiamo parlando? Andare alla radice del nostro essere soggetti sociali: vale per le persone, vale per le imprese. Da questa premessa nasce NoEthicsNoBrand, un podcast de Gli Ascoltabili sul rapporto tra business, reputazione e ruolo nella comunità. Tre pilastri intorno ai quali ripensare il concetto di “etica”, superando le innumerevoli etichette che esprimono solo parzialmente il valore di un’impresa. Cosa fanno le aziende per essere etiche? Come reagiscono davanti agli ostacoli della continua esposizione ai media digitali? Come crescono per sviluppare valore e a redistribuirlo alla comunità? NoEthicsNoBrand cerca di scoprirlo dalla viva voce di chi le aziende le guida con ruoli di responsabilità. Un talk condotto da Giacomo Zito, che ospita in ogni puntata donne e uomini che credono che fare impresa oggi sia prima di tutto un impegno sociale.
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