Of Record | The latest in digital marketing & advertising
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Episodes
August 29, 2023 • 39 mins
Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.
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August 19, 2023 • 39 mins
On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.
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July 20, 2023 • 30 mins
Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!
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July 11, 2023 • 38 mins
Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)
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July 9, 2023 • 34 mins
Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.
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June 28, 2023 • 37 mins
On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.
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June 8, 2023 • 28 mins
Digital Ad Market Update: 6/2 - 6/8 2023
Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Story:
Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.
Articles Mentioned:
Apple Vision Headset: https://apple.co/...
Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Story:
Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.
Articles Mentioned:
Apple Vision Headset: https://apple.co/...
Mark as Played
June 1, 2023 • 31 mins
Digital Ad Market Update: 5/26 - 6/1 2023
Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.
Top Stories:
Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.
Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.
Articles Mentioned:
North F...
Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.
Top Stories:
Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.
Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.
Articles Mentioned:
North F...
Mark as Played
May 25, 2023 • 38 mins
Digital Ad Market Update: 5/12 - 5/25 2023
Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.
Top Stories:
The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?
Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.
Do you like pickles? How about pickleball, A...
Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.
Top Stories:
The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?
Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.
Do you like pickles? How about pickleball, A...
Mark as Played
May 11, 2023 • 56 mins
Digital Ad Market Update: 4/23 - 5/11 2023
Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.
Top Stories:
King Charles' Coronation happened. We have some thoughts.
The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.
Live events a...
Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.
Top Stories:
King Charles' Coronation happened. We have some thoughts.
The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.
Live events a...
Mark as Played
April 21, 2023 • 37 mins
Digital Ad Market Update: 4/15 - 4/21 2023
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in f...
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in f...
Mark as Played
April 14, 2023 • 48 mins
Digital Ad Market Update: 4/7 - 4/14 2023
Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.
Top Stories:
Who is Bud Light's new brand manager?
What beer brand would have been better poised to pivot its audience?
How Miller Light did a similar campaign, but more successfully.
Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.
Top Stories:
Who is Bud Light's new brand manager?
What beer brand would have been better poised to pivot its audience?
How Miller Light did a similar campaign, but more successfully.
Mark as Played
April 6, 2023 • 45 mins
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. ...
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. ...
Mark as Played
Digital Ad Market Update: 3/25 - 3/29 2023
Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.
Top Stories:
Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.
Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world.
We all know Kan...
Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.
Top Stories:
Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.
Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world.
We all know Kan...
Mark as Played
March 24, 2023 • 48 mins
Digital Ad Market Update: 3/18 - 3/24 2023
This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.
Top Stories:
Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.
It's the 40th Anniversary of M*A*S*H and we're discussin...
This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.
Top Stories:
Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.
It's the 40th Anniversary of M*A*S*H and we're discussin...
Mark as Played
March 17, 2023 • 28 mins
Digital Ad Market Update: 3/10 - 3/17 2023
This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Stories:
Is TikTok getting banned? Let's discuss this.
Google has been plotting and calculating for a while to take over cable. How? We'll get to that.
One industry has turned Chat-GPT's colossal price tag into its gold ...
This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Stories:
Is TikTok getting banned? Let's discuss this.
Google has been plotting and calculating for a while to take over cable. How? We'll get to that.
One industry has turned Chat-GPT's colossal price tag into its gold ...
Mark as Played
Digital Ad Market Update: 2/25 - 3/9 2023
Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.
Top Stories:
Uber ads are the latest ad product on the market and were breaking down all the possibilities.
Hogwarts Legacy has been wildly successful since its release on video gam...
Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.
Top Stories:
Uber ads are the latest ad product on the market and were breaking down all the possibilities.
Hogwarts Legacy has been wildly successful since its release on video gam...
Mark as Played
February 24, 2023 • 42 mins
Digital Ad Market Update: 2/18 - 2/24 2023
Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.
Top Stories:
The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?
Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.
Bing's ChatGPT is super successfu...
Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.
Top Stories:
The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?
Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.
Bing's ChatGPT is super successfu...
Mark as Played
February 17, 2023 • 44 mins
Digital Ad Market Update: 2/11 - 2/17 2023
Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.
Top Stories:
We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make ...
Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.
Top Stories:
We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make ...
Mark as Played
February 10, 2023 • 43 mins
Digital Ad Market Update: 1/27 - 2/10 2023
Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.
Top Stories:
With all the news these days related to AI, we wanted to break down a few of the latest headlines.
We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.
Rihanna is set to per...
Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.
Top Stories:
With all the news these days related to AI, we wanted to break down a few of the latest headlines.
We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.
Rihanna is set to per...
Mark as Played
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