Of Record | The latest in digital marketing & advertising
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Episodes
February 25, 2021 • 46 min
Digital Ad Market Update: 2/19 - 2/25 2021
Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46 minutes or less.
Top Stories:
Spotify is unveiling a HiFi music subscription add-on for music lovers and audio creators, and they are also testing paid podcast subscriptions. Audio aficionados...
Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46 minutes or less.
Top Stories:
Spotify is unveiling a HiFi music subscription add-on for music lovers and audio creators, and they are also testing paid podcast subscriptions. Audio aficionados...
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February 18, 2021 • 52 min
Digital Ad Market Update: 2/11 - 2/18 2021
Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.
Top Stories:
Clubhouse is a new service in the podcast space that we're looking into using for a special episode in the future. What is it, you ask? Tune in for all the details.
Apple is working on a paywalled podcast platfor...
Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.
Top Stories:
Clubhouse is a new service in the podcast space that we're looking into using for a special episode in the future. What is it, you ask? Tune in for all the details.
Apple is working on a paywalled podcast platfor...
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February 10, 2021 • 38 min
Digital Ad Market Update: 2/5 - 2/10 2021
Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.
Top Segments:
A stadium filled with cardboard cutouts combined with the lowest at-home viewership numbers in years makes Super Bowl LV like no other. We explain why.
We look into The Weeknd's halftime performance and dive deep into...
Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.
Top Segments:
A stadium filled with cardboard cutouts combined with the lowest at-home viewership numbers in years makes Super Bowl LV like no other. We explain why.
We look into The Weeknd's halftime performance and dive deep into...
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February 4, 2021 • 45 min
Digital Ad Market Update: 1/29 - 2/4 2021
Matt, Joe, Rebecca, and Jack are all in the studio for this whirlwind of an episode. We cover the latest marketing, tech, and culture news. All in 46 minutes or less.
Top Stories:
Wallstreetbets is a Reddit page that started a widespread stock market event causing hedge funds to lose tons of money. For the whole breakdown and the effects of the movement, tune in.
Apple and Facebook are in a hug...
Matt, Joe, Rebecca, and Jack are all in the studio for this whirlwind of an episode. We cover the latest marketing, tech, and culture news. All in 46 minutes or less.
Top Stories:
Wallstreetbets is a Reddit page that started a widespread stock market event causing hedge funds to lose tons of money. For the whole breakdown and the effects of the movement, tune in.
Apple and Facebook are in a hug...
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January 28, 2021 • 40 min
Digital Ad Market Update: 1/20 - 1/28 2021
Matt and Joe take on the studio as a dynamic duo this episode and go back and forth on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record.
Top Stories:
Corona-times have made us all forget what the world was like in the before times. We have some predictions on what our world will look like once COVID-19 is gone.
If you haven't heard, Twitter has a big b...
Matt and Joe take on the studio as a dynamic duo this episode and go back and forth on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record.
Top Stories:
Corona-times have made us all forget what the world was like in the before times. We have some predictions on what our world will look like once COVID-19 is gone.
If you haven't heard, Twitter has a big b...
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January 19, 2021 • 42 min
Digital Ad Market Update: 1/10 - 1/19 2021
Hosts Matt, Joe, and Rebecca take the studio and break down all the latest marketing, tech, and culture news. All in 43 minutes or less.
Top Story:
When de-platformed from social media and various services, there's not much you can do. Does big tech have too much power? Should there be an internet bill of rights? Tune in for this deep dive on the next chapter of the United States, the int...
Hosts Matt, Joe, and Rebecca take the studio and break down all the latest marketing, tech, and culture news. All in 43 minutes or less.
Top Story:
When de-platformed from social media and various services, there's not much you can do. Does big tech have too much power? Should there be an internet bill of rights? Tune in for this deep dive on the next chapter of the United States, the int...
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January 7, 2021 • 50 min
Digital Ad Market Update: 12/19 - 1/07 2020
Matt, Joe, and Jack are here to start Of Record in the new year. Come for some interesting conversation on marketing, tech, and culture news. All in 53 minutes or less.
Top Stories:
Polling on not wanting to go back to work, bitcoin talk, and cyberpunk glitches. All in-store for this segment.
The CIA just got rebranded, and the memes are coming in hot. The question we're wondering is when...
Matt, Joe, and Jack are here to start Of Record in the new year. Come for some interesting conversation on marketing, tech, and culture news. All in 53 minutes or less.
Top Stories:
Polling on not wanting to go back to work, bitcoin talk, and cyberpunk glitches. All in-store for this segment.
The CIA just got rebranded, and the memes are coming in hot. The question we're wondering is when...
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Mark as Played
December 18, 2020 • 53 min
Digital Ad Market Update: 12/11 - 12/18 2020
Matt, Joe, and Rebecca are in the studio this week to drop all the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 54 minutes or less.
Top Stories:
Facebook and Apple are facing off. This battle involves small businesses, personalized ads, and a verging corporate civil war where gloves are taken off. For the whole breakdown, you'll have to listen t...
Matt, Joe, and Rebecca are in the studio this week to drop all the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 54 minutes or less.
Top Stories:
Facebook and Apple are facing off. This battle involves small businesses, personalized ads, and a verging corporate civil war where gloves are taken off. For the whole breakdown, you'll have to listen t...
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Mark as Played
December 10, 2020 • 45 min
Digital Ad Market Update: 12/3 - 12/10 2020
Matt and Rebecca are both out this week, so Joe brings in guest host Jack and Producer Alex to fill in. For all the latest marketing, tech, and culture news, tune in to Of Record. All in 43 minutes or less.
Top Stories:
Apple unveils its new headphones called AirPods Max. Move over pro users and 1st generation AirPod users - now, to show your love for this fruit company, be prepared to dis...
Matt and Rebecca are both out this week, so Joe brings in guest host Jack and Producer Alex to fill in. For all the latest marketing, tech, and culture news, tune in to Of Record. All in 43 minutes or less.
Top Stories:
Apple unveils its new headphones called AirPods Max. Move over pro users and 1st generation AirPod users - now, to show your love for this fruit company, be prepared to dis...
Share
Mark as Played
December 3, 2020 • 47 min
Digital Ad Market Update: 11/20 - 12/03 2020
Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 48 minutes or less.
Top Stories:
Slack, a popular workspace chat software, is being acquired by Salesforce. Does anyone who uses Slack want this? No, but we'll see what happens!
Facebook is pulling ads from struggling busi...
Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 48 minutes or less.
Top Stories:
Slack, a popular workspace chat software, is being acquired by Salesforce. Does anyone who uses Slack want this? No, but we'll see what happens!
Facebook is pulling ads from struggling busi...
Share
Mark as Played
November 19, 2020 • 38 min
Digital Ad Market Update: 11/13 - 11/19
Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.
Top Stories:
Spotify keeps getting bigger in the audio world, and their latest acquisition seems to add to their empire. From this segment, we dive into Spotify's ad platform and how it compares to other pla...
Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.
Top Stories:
Spotify keeps getting bigger in the audio world, and their latest acquisition seems to add to their empire. From this segment, we dive into Spotify's ad platform and how it compares to other pla...
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Mark as Played
November 12, 2020 • 42 min
Digital Ad Market Update: 11/6 - 11/12 2020
Matt, Joe, and return guest Jack give you the breakdown on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 42 minutes or less.
Top Stories:
Four Seasons is not just a luxury hotel where press conferences can take place. It's also a landscaping business where press conferences actually take place. For the whole Trump administration mishap, tu...
Matt, Joe, and return guest Jack give you the breakdown on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 42 minutes or less.
Top Stories:
Four Seasons is not just a luxury hotel where press conferences can take place. It's also a landscaping business where press conferences actually take place. For the whole Trump administration mishap, tu...
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Mark as Played
November 5, 2020 • 37 min
Digital Ad Market Update: 10/29 - 11/5
Matt and Joe bring in special guest Jack this week since Rebecca is out of office. Tune in to hear everything Of Record. All in 38 minutes or less.
Top Stories:
Netflix prices go up slightly... thanks, password sharers. From this story, we branched off into bundle-talk. Want to know the future of bundles? Stick around for the whole scoop.
Q3 earnings reports are out, and unsurprisingly big tech ge...
Matt and Joe bring in special guest Jack this week since Rebecca is out of office. Tune in to hear everything Of Record. All in 38 minutes or less.
Top Stories:
Netflix prices go up slightly... thanks, password sharers. From this story, we branched off into bundle-talk. Want to know the future of bundles? Stick around for the whole scoop.
Q3 earnings reports are out, and unsurprisingly big tech ge...
Share
Mark as Played
October 29, 2020 • 43 min
Digital Ad Market Update: 10/23 - 10/29 2020
Matt, Joe, and Rebecca are here to breakdown the latest marketing, tech, and culture news to keep you up to date on everything Of Record. All in 44 minutes or less.
Top Stories:
Quibi, the short-form vertical video streaming subscription service, shuts down unsurprisingly. We discuss why the company failed and dive into another company that flies under the radar but has consistent success.
I...
Matt, Joe, and Rebecca are here to breakdown the latest marketing, tech, and culture news to keep you up to date on everything Of Record. All in 44 minutes or less.
Top Stories:
Quibi, the short-form vertical video streaming subscription service, shuts down unsurprisingly. We discuss why the company failed and dive into another company that flies under the radar but has consistent success.
I...
Share
Mark as Played
October 22, 2020 • 43 min
Digital Ad Market Update: 10/16 - 10/22 2020
Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.
Top Stories:
The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion ...
Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.
Top Stories:
The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion ...
Share
Mark as Played
October 15, 2020 • 44 min
Digital Ad Market Update: 10/8 - 10/15 2020
Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.
Top Stories:
Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation ...
Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.
Top Stories:
Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation ...
Share
Mark as Played
October 7, 2020 • 43 min
Digital Ad Market Update: 10/2 - 10/7 2020
Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.
Top Stories:
Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, ...
Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.
Top Stories:
Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, ...
Share
Mark as Played
October 1, 2020 • 39 min
Digital Ad Market Update: 9/25 - 10/1 2020
Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.
Top Stories:
If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that cou...
Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.
Top Stories:
If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that cou...
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Mark as Played
September 24, 2020 • 45 min
Digital Ad Market Update 9/18 - 9/24 2020
Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.
Top Stories:
Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.
The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending so...
Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.
Top Stories:
Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.
The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending so...
Share
Mark as Played
September 17, 2020 • 40 min
Digital Ad Market Update: 9/11 - 9/17 2020
Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.
Top Stories:
Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.
Gen Z ha...
Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.
Top Stories:
Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.
Gen Z ha...
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