Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Episodes

June 17, 2021 47 min
*Special Episode Alert*

In this episode, Joe Clements interviews IPG's Chief Data & Marketing Technology Officer Arun Kumar. With topics revolving around data collection, data regulation, and data privacy in the big tech world, this is an episode you won't want to miss!

Tune in for this exclusive episode brought to you from the minds of marketing and data experts. All in 48 minutes or less.

Find Arun Kumar on LinkedIn: ht...
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Digital Ad Market Update: 5/28 - 6/10 2021

Matt, Joe, Rebecca, and Gen-Z Intern Nick take the studio for this 49-minute 90s themed episode. Tune in for all the latest marketing, tech, and culture news.

Top Stories:
Apple's latest WWDC event brings in some interesting new tidbits for Apple tech lovers.

Retro and 90s themed content is having a renaissance and nowhere is that more clear than in nostalgia art, retro product marketing,...
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We have a short episode this week with host Joe Clements. We are breaking down some helpful tips to boost your digital marketing content. Tune in!

Articles Mentioned:
Know IGLOO Cooler Marketers?: https://podcastofrecord.com
Blogging Stats: https://bit.ly/3fOVouP
Content Marketing Guide: https://bit.ly/3cjaJSb
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Digital Ad Market Update: 5/7 - 5/27 2021

Joe, Matt, and Jack take the studio to break down all the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 40 minutes or less.

Top Stories:
AT&T's new business deal to combine WarnerMedia and Discovery deserves some attention. For a deep dive into the state of the entertainment media companies and their acquisitions, tune in.

Snapchat says it's tota...
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*Special Episode Alert*

Matt and Joe bring in Florida Representatives Alex Andrade and Fiona McFarland to discuss their latest bills revolving around consumer data privacy, ad targeting, and the future of data protection.

Tune in for this exclusive hour-long episode with unique discussion from the minds of marketers and lawmakers. All in 57 minutes or less.
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Welcome back for part 5 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.
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Digital Ad Market Update: 4/30 - 5/6 2021

Matt, Joe, and Rebecca are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 44 minutes or less.

Top Stories:
Apple is in court this week against Epic Games and co-host Joe is breaking down why. If you want a deeper dive into this situation, turn to Joe's limited segment on our channel called 'Apple, It's Control Over...
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Digital Ad Market Update: 4/23 - 4/29 2021

Matt, Rebecca, and Jack take the studio to discuss the best marketing, tech, and culture news. Tune in for everything Of Record. All in 29 minutes or less.

Top Stories:
Venmo is getting into the crypto game, and you know what that means - you can start paying your friends and family through digital currency. For the whole breakdown, listen in.

The Oscars, like the other major award shows, had ...
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Welcome back for part 4 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.
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Digital Ad Market Update: 4/16 - 4/22 2021

Matt, Joe, and Rebecca are in the studio to discuss some of the latest stories involving the big tech titans. Tune in for everything Of Record. All in 41 minutes or less.

Top Stories:
Apple's latest event called 'Spring Loaded' was underwhelming according to Matt and he's ready to tell everyone why. For the future of Apple's business strategy, stick around for Joe's br...
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Welcome back for part 3 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.
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Digital Ad Market Update: 4/2 - 4/15 2021

Matt and Joe return to the studio for an extra-long episode to make up for last week's hiatus. Tune in for a breakdown on everything marketing, tech, and culture-related - all in 52 minutes or less.

Top Stories:
Humans have been scared of robots taking over for decades, but now it's actually happening, except it's not the world - it's the NFT game.

With COVID vaccines being at t...
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Digital Ad Market Update: 3/26 - 4/1 2021

Matt, Joe, and Rebecca take the studio and drop the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 42 minutes or less.

All Stories:
Instagram for kids might be a thing soon... because spending more time on a device is exactly what we want our kids to do.

Are you wondering why Warner Brother execs signed off on Zack Snyder's Justice League cut after its po...
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Digital Ad Market Update: 3/15 - 3/25 2021

Hey listeners, we have Joe, Rebecca, and Jack in the studio today, ready to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 39 minutes or less.

Top Stories:
Amazon is collecting data on its drivers, and we think we know why. For the whole story and predictions on the future of Amazon's delivery network, listen in.

Brands are turning to a mo...
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Welcome back for part 2 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly scheduled news episodes.
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Digital Ad Market Update: 2/4 - 3/10 2021

Matt, Rebecca, and Jack are in the studio this week to give you the low down on the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.

Top Stories:
Disney+ had a banner year in 2020, and we're breaking down why. The streaming war is heating up.

Burger King UK made a tweet that many find tasteless. Want to know what not to do for a ...
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It's been a busy week, listeners, so your Weekly Digital Marketing Update is getting bumped. Don't worry - we have a new segment that may be your cup of tea.

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly schedul...
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Digital Ad Market Update: 2/19 - 2/25 2021

Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46 minutes or less.

Top Stories:
Spotify is unveiling a HiFi music subscription add-on for music lovers and audio creators, and they are also testing paid podcast subscriptions. Audio aficionados...
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Digital Ad Market Update: 2/11 - 2/18 2021

Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.

Top Stories:
Clubhouse is a new service in the podcast space that we're looking into using for a special episode in the future. What is it, you ask? Tune in for all the details.

Apple is working on a paywalled podcast platfor...
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Digital Ad Market Update: 2/5 - 2/10 2021

Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.

Top Segments:
A stadium filled with cardboard cutouts combined with the lowest at-home viewership numbers in years makes Super Bowl LV like no other. We explain why.

We look into The Weeknd's halftime performance and dive deep into...
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