Of Record | The latest in digital marketing & advertising
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Episodes
August 4, 2022 • 36 min
Digital Ad Market Update: 7/30 - 8/4 2022
Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.
Top Stories:
Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it.
BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in.
Batgirl movie is seemingly canceled a...
Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.
Top Stories:
Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it.
BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in.
Batgirl movie is seemingly canceled a...
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Digital Ad Market Update: 7/16 - 7/29 2022
Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all!
Top Stories:
Facebook looks to copy TikTok's strategy for success, but will it work? Let's discuss.
NASA clothing and accessories have been everywhere lately, and you may be wondering why. We have the answer. What's...
Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all!
Top Stories:
Facebook looks to copy TikTok's strategy for success, but will it work? Let's discuss.
NASA clothing and accessories have been everywhere lately, and you may be wondering why. We have the answer. What's...
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Digital Ad Market Update: 7/9 - 7/15 2022
Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.
Top Stories:
Molson Coors to rejoin Super Bowl Advertising.
Netflix and Disney dip their toes into streaming with ads.
Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory...
Dallas Cowboys fumbled a partnership announcem...
Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.
Top Stories:
Molson Coors to rejoin Super Bowl Advertising.
Netflix and Disney dip their toes into streaming with ads.
Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory...
Dallas Cowboys fumbled a partnership announcem...
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July 8, 2022 • 36 min
Digital Ad Market Update: 6/31 - 7/8 2022
It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.
Top Stories:
Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question.
How do you save Bed, Bath, and Beyond? Is...
It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.
Top Stories:
Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question.
How do you save Bed, Bath, and Beyond? Is...
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June 30, 2022 • 41 min
Digital Ad Market Update: 6/24 - 6/30 2022
Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse.
Facebook copies another company's idea. This time it's Discord. Will their version be any better? Let's talk.
Roe being...
Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse.
Facebook copies another company's idea. This time it's Discord. Will their version be any better? Let's talk.
Roe being...
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June 23, 2022 • 37 min
Digital Ad Market Update: 6/16 - 6/23 2022
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
CBS' Yellowstone has huge viewership. How is it different from their other programming?
Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown.
Elon Musk may turn Twitter into a "super app". What...
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
CBS' Yellowstone has huge viewership. How is it different from their other programming?
Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown.
Elon Musk may turn Twitter into a "super app". What...
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June 15, 2022 • 41 min
Digital Ad Market Update: 6/3 - 6/15 2022
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss.
Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennials and older Gen-Z.
The future i...
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss.
Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennials and older Gen-Z.
The future i...
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June 2, 2022 • 50 min
Digital Ad Market Update: 5/25 - 6/2 2022
In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.
Top Stories:
Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could play a huge role.
TikTo...
In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.
Top Stories:
Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could play a huge role.
TikTo...
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May 24, 2022 • 38 min
Digital Ad Market Update: 5/10 - 5/24 2022
In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less.
Top Stories:
Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss.
Product placement is evolving, and it's turning green. Stick around to find out why.
...
In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less.
Top Stories:
Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss.
Product placement is evolving, and it's turning green. Stick around to find out why.
...
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Digital Ad Market Update: 4/21 - 5/9 2022
Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less
Top Stories:
The met gala happened. Who won? What does it mean in the world of marketing? Tune in.
You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around.
Location data being sold from a gay dating app somehow breaks the internet, and our...
Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less
Top Stories:
The met gala happened. Who won? What does it mean in the world of marketing? Tune in.
You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around.
Location data being sold from a gay dating app somehow breaks the internet, and our...
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Digital Ad Market Update: 4/16 - 4/20 2022
We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less.
Of Record This Week:
More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss.
The AT&T Discovery WarnerMedia merger has us thinking what other streaming giants would do wel...
We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less.
Of Record This Week:
More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss.
The AT&T Discovery WarnerMedia merger has us thinking what other streaming giants would do wel...
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Mark as Played
April 15, 2022 • 37 min
Digital Ad Market Update: 4/2 - 4/15 2022
Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
John Oliver put pressure on congress about data privacy.
Elon Musk is making moves on Twitter and we have the breakdown.
Summer is coming in hot and we discuss some trends and entertainment to look forward to.
Articles Mentioned:
Joh...
Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
John Oliver put pressure on congress about data privacy.
Elon Musk is making moves on Twitter and we have the breakdown.
Summer is coming in hot and we discuss some trends and entertainment to look forward to.
Articles Mentioned:
Joh...
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Digital Ad Market Update: 3/18 - 4/1 2022
Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less.
Top Stories:
Skinny pants slander and cyclical fashion trends.
Disney lights itself on fire and wonders why it's getting hot. Tune in for some fire avoidance techniques.
NBA dips toes into volumetric scanning and we discuss w...
Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less.
Top Stories:
Skinny pants slander and cyclical fashion trends.
Disney lights itself on fire and wonders why it's getting hot. Tune in for some fire avoidance techniques.
NBA dips toes into volumetric scanning and we discuss w...
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Mark as Played
Digital Ad Market Update: 3/11 - 3/17 2022
Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less.
Top Stories:
Netflix cracks down on password sharers.
Facebook (aka Meta) steps into the world of NFT minting. Oh, and apparently no more saying you want to k*ll Putin.
Adobe is unveils new AR e-commerce tool.
Chipotle reveals Chippy, a chip-maki...
Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less.
Top Stories:
Netflix cracks down on password sharers.
Facebook (aka Meta) steps into the world of NFT minting. Oh, and apparently no more saying you want to k*ll Putin.
Adobe is unveils new AR e-commerce tool.
Chipotle reveals Chippy, a chip-maki...
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March 10, 2022 • 28 min
Digital Ad Market Update: 3/1 - 3/10 2022
In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.
In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.
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February 18, 2022 • 38 min
Digital Ad Market Update: 2/11 - 2/18 2022
Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.
Top Stories:
Super Bowl 2022 ratings are in. Two numbers stand out. Let's break it down.
The commercials of the Super Bowl are not what they used to be. Did you like any at all? Let's talk about them.
The late state Winter Olympics bring in controversy, and ...
Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.
Top Stories:
Super Bowl 2022 ratings are in. Two numbers stand out. Let's break it down.
The commercials of the Super Bowl are not what they used to be. Did you like any at all? Let's talk about them.
The late state Winter Olympics bring in controversy, and ...
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Mark as Played
February 10, 2022 • 44 min
Digital Ad Market Update: 2/4 - 2/10 2022
Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less.
Top Stories:
Q4 Earning Reports are out, and some surprises are in the mix.
Amazon raises its prices, and for what? Let's discuss.
The Olympics are going on, but are you watching? Stay tuned for a Matthew McConaughey ad breakdown, and how we think the Olympics ...
Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less.
Top Stories:
Q4 Earning Reports are out, and some surprises are in the mix.
Amazon raises its prices, and for what? Let's discuss.
The Olympics are going on, but are you watching? Stay tuned for a Matthew McConaughey ad breakdown, and how we think the Olympics ...
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Mark as Played
February 3, 2022 • 37 min
Digital Ad Market Update: 1/27 - 2/3 2022
Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less.
The Super Bowl is getting closer, and we're talking about the ads we expect to see. Will this year have the highest ratings in recent memory? Let's talk about it.
The Winter Olympics are gearing up to be 'whelming', and we have som...
Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less.
The Super Bowl is getting closer, and we're talking about the ads we expect to see. Will this year have the highest ratings in recent memory? Let's talk about it.
The Winter Olympics are gearing up to be 'whelming', and we have som...
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Mark as Played
Digital Ad Market Update: 1/18 - 1/26 2022
This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less.
Is your luxury destination getting too many visitors? Peep the shoulders. Neighbor town? Invest in housing now.
Barbie and Balmain break into the metaverse. Are you a Barbie girl in a virtual Barbie world? Your branded virtual s...
This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less.
Is your luxury destination getting too many visitors? Peep the shoulders. Neighbor town? Invest in housing now.
Barbie and Balmain break into the metaverse. Are you a Barbie girl in a virtual Barbie world? Your branded virtual s...
Share
Mark as Played
Digital Ad Market Update: 12/17 - 12/24
In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes. Enjoy!
Top Stories:
The metaverse has brought about some bullish behavior from the heads of big tech.
Wallstreetbets has popularized memestonking in 2021, and we're not mad about it.
NFTs...
In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes. Enjoy!
Top Stories:
The metaverse has brought about some bullish behavior from the heads of big tech.
Wallstreetbets has popularized memestonking in 2021, and we're not mad about it.
NFTs...
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Mark as Played
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