Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.... Show More

Episodes

October 22, 2020 43 min
Digital Ad Market Update: 10/16 - 10/22 2020

Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.

Top Stories:
The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion ...
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Digital Ad Market Update: 10/8 - 10/15 2020

Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

Top Stories:
Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation ...
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Digital Ad Market Update: 10/2 - 10/7 2020

Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.

Top Stories:
Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, ...
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Digital Ad Market Update: 9/25 - 10/1 2020

Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.

Top Stories:
If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that cou...
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Digital Ad Market Update 9/18 - 9/24 2020

Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

Top Stories:
Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.

The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending so...
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Digital Ad Market Update: 9/11 - 9/17 2020

Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.

Top Stories:
Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.

Gen Z ha...
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Digital Ad Market Update: 9/5 - 9/10 2020

Matt, Joe, and Rebecca are bringing you all the latest and greatest marketing, tech, and culture news. Tune in to hear everything that is Of Record. All in 38 minutes or less!

Top Stories:
Amazon has adopted some new surveillance practices to keep an eye on employees, so we dive deep into the concept of surveillance, how it plays a role in different countries, and possible solutions for a happ...
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Digital Ad Market Update: 8/28 - 9/3 2020

Joe and Rebecca are in the studio to breakdown all the latest marketing, tech, and culture news. We promise it's not all political! All in 34 minutes or less.

Top Stories:
Joe Biden is making his mark among younger generations. One of such ways is through a hit-videogame called Animal Crossing. Could marketing in these digital frontiers be the next wave?

DNC and RNC ratings are down from pr...
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Digital Ad Market Update: 8/21 - 8/27 2020

Matt, Joe, and Rebecca are in the studio to bring you all the latest marketing, tech, and culture news. All in 36 minutes or less.

Top Stories:
TikTok challenges the Trump Administration order to ban transactions of their app & Epic Games challenges Apple about having their flagship videogame Fortnite removed from the app store. We chime in on what's likely to happen in these monument...
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Digital Ad Market Update: 8/14 - 8/20 2020

Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in XX minutes or less.

Top Stories:
Bud Light, the same brand that coined the term crispy boys, is now looking for someone to fill a new position in their seltzer department called Chief Meme Officer. Think you have what it takes, tune in for more details. And no, how fast you can pound ...
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Digital Ad Market Update: 8/7 - 8/13/2020

Matt, Joe, and Rebecca take the studio and give you the breakdown of all the latest marketing, culture, and tech news.

Top Stories:
Big tech heads with more than enough money on their hands, Amazon's possible move into your local malls, iHeartRadio overtakes NPR, QAnon conspiracy talk, and some presidential campaign breakdowns. All in-store for this episode in 47 minutes or less.

Articles M...
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Digital Ad Market Update: 7/31 - 8/6 2020

Matt and Joe are back in the studio to deliver all the latest marketing, culture, and tech news. All in 34 minutes or less.

Top Stories:
As Washington pushes back on TikTok, Microsoft is in the talks to take control of the app's user data. Will it be enough to quell the fears people have over the CCP? Time will tell.

Congress puts some pressure on big tech companies, during last week's ...
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Digital Ad Market Update: 7/24 - 7/30 2020

DISCLAIMER: In this episode, we had some technical difficulties during the recording process, so please bear with the sub-par audio. Enjoy!

Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in 28 minutes or less.

Top Stories:
In the growing list of things affected by COVID-19, Amazon Prime Day is getting pushed back. For more information...
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Digital Ad Market Update: 7/17 - 7/23 2020

Matt and Joe tackle the latest marketing and culture news from the past week. All in 38 minutes or less.

Top Stories:
Big Twitter users like Joe Biden and Elon Musk got hacked and asked their followers for Bitcoin donations promising double in return. Want to know whodunnit? Tune in!

Amazon's Jeff Bezos didn't always like spending money on ads, but something's changed. Winning at M...
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Digital Ad Market Update: 7/10 - 7/16 2020

Matt and Joe fly solo again to give you the latest breakdown of marketing and culture news. All in 41 minutes or less.

Top Stories:
TikTok's rise in the United States has been unprecedented and their newly added self-serve ad platform only adds to its popularity; but could this popular viral video app be banned in the states? Tune in.

The ad market has seen some interesting headlines latel...
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Digital Ad Market Update: 6/26 - 7/9 2020

Co-hosts Matt and Joe are on their own for this episode. Uncut. Unfiltered. All in 43 minutes or less.

Top Stories:
With more conservative voices being shut down by social platforms, conservatives look toward new platforms to voice their opinions. Will this silencing of dissenting opinions lead to unintended consequences? Perhaps. We explain.

Facebook's ad boycott is the latest attempt by c...
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Digital Ad Market Update: 6/19 - 6/25 2020

Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less.

Top Stories:
Spotify just unveiled something notable for the ad buying world. Self-serve sound-on video ads. For the whole breakdown and why Spotify could be YouTube's newest challenger, tune in.

An ad agency starts a boycott of FB ads in response to Facebook's hate speech p...
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Digital Ad Market Update: 6/12 - 6/18 2020

Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less.

Top Stories:
No audience segment is more ready for live sports than younger generations. Until stadiums start opening back up, get ready to see some big spikes in online viewership. We explain what that means for marketers.

Walmart welcomes new partner Shopify to help co...
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Digital Ad Market Update: 6/5 - 6/11 2020

Matt, Joe, and Rebecca are back in the studio. No more Zoom! Stay tuned for all the best marketing and cultural news. All in 40 minutes or less.

Top Stories:
Instagram sees some new updates including more advanced AR filters and new revenue streams. Do you know what a badge is? Tune in to find out.

Twitter and Reddit are defending your rights. The government wants your social handles but big t...
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Digital Ad Market Update: 5/29 - 6/4 2020

Joe and Producer Nipa take on the news on everyone's mind. All under 41 minutes.

Top Stories:
The BLM movement somehow sparks further debate about section 230 of the FCC's Communications Decency Act. Meanwhile, the repetitive tactics of big media continue radicalizing. Want an explanation? Stick around.

In other news, Joe Rogan's $100M deal with Spotify for the exclusive rights to ...
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