Of Record | The latest in digital marketing & advertising

Of Record | The latest in digital marketing & advertising

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Episodes

September 17, 2021 34 min
Digital Ad Market Update: 9/11 - 9/17 2021

Matt, Joe, and Jack get in the studio for a special sports-themed episode. With topics revolving around CR7, big tech trying to jump into football, and the latest college NIL news - this is an episode you will not want to miss. Hear it all in 35 minutes or less.

Top Stories:
Cristiano Ronaldo makes his return to the Premier League, except fans are confused about how to watch.

Some big names in...
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*Special Episode Alert*

In this episode, Of Record hosts, Matt and Joe are joined by J&R Adventures Director of Marketing and New Release Project Manager Rachael Iverson.

With topics revolving around what we got wrong on our recent music-themed episode, how the industry actually works, growing as an independent artist, and the future of the music industry and sound atmosphere, tune in!

Tune in for this exclusive episode brought to...
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Digital Ad Market Update: 8/27 - 9/10 2021

Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less.

Top Stories:
TikTok just beat YouTube in average viewing time, and we have some thoughts about why.

T-Swift joins the Tok, and we're curious why now - what does this mean for TikTok and i...
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Digital Ad Market Update: 8/20 - 8/26 2021

Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it all in 46 minutes or less.

Synopsis:
John Mayer takes on the Mandela effect with his latest album Sob Rock, and we dive into its 80s themed marketing campaign that makes us all feel no...
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Digital Ad Market Update: 8/6 - 8/19 2021

Joe, Jack, and first-time host Kiersten have got the latest marketing, tech, and culture news just for you. In 28 minutes or less, you can be the person who knows things at your next event or water cooler conversation. Big brain time? Always.

Top Stories:
Amazon surpasses Walmart in sales from the past 12 months. What does this mean for the future of shopping? Tune in for the whole breakdown.

C...
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Welcome back for the full compilation episode of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Find the article here: https://bit.ly/37xgA3s.

Want to skip certain parts? Find the timecodes below!
Intro - 0:00
Part 1 - 00:48
Part 2 - 29:53
Part 3 - 59:53
...
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Digital Ad Market Update: 7/28 - 8/5 2021

Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less.

Top Stories:
Shopify to start selling NFTs on their e-commerce platform. From here, we broke into a discussion about when each host would jump into the NFT market. Tune in for it all.

Snapchat had a tough time 3 years ago when Kylie Jenner negged their a...
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Digital Ad Market Update: 7/16 - 7/27 2021

Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less.

Top Stories:
Texas and Oklahoma move to the SEC - leaving the ACC behind. Going where the money is seems to be a growing trend in the college sports world. Come for the whole breakdown.

In the digital space, creators and advertisers are getting some u...
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Digital Ad Market Update: 7/8 - 7/15 2021

Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less.

Top Stories:
Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power.

Space Jam 2 is coming soon, and to hype up the release, they are selling NFTs. We discus...
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*Special Episode Alert*

In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!

Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less.

Find Dan Granger: https://www.mediaroundtable.com
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Digital Ad Market Update: 6/29- 7/7 2021

Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news.

Top Stories:
Jeff Bezos has left Amazon and is on his way to space. The team talks about how this will impact Amazon, what we can learn from Apple, and how K-Pop fits into this equation.

Fox News has announced their entry into the world of weather, but ...
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Digital Ad Market Update: 6/11 - 6/29 2021

Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less.

Top Stories:
Rapid Fire News about Best Buy and Amazon. Then we dive into What Are We Sleeping On. With topics including supply chain shortages and the golden age of television, this is a segment you don't want to miss!

TikTok subcul...
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Welcome back for part 6 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Tune in for the conclusion to this special series.
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*Special Episode Alert*

In this episode, Joe Clements interviews IPG's Chief Data & Marketing Technology Officer Arun Kumar. With topics revolving around data collection, data regulation, and data privacy in the big tech world, this is an episode you won't want to miss!

Tune in for this exclusive episode brought to you from the minds of marketing and data experts. All in 48 minutes or less.

Find Arun Kumar on LinkedIn: ht...
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Digital Ad Market Update: 5/28 - 6/10 2021

Matt, Joe, Rebecca, and Gen-Z Intern Nick take the studio for this 49-minute 90s themed episode. Tune in for all the latest marketing, tech, and culture news.

Top Stories:
Apple's latest WWDC event brings in some interesting new tidbits for Apple tech lovers.

Retro and 90s themed content is having a renaissance and nowhere is that more clear than in nostalgia art, retro product marketing,...
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We have a short episode this week with host Joe Clements. We are breaking down some helpful tips to boost your digital marketing content. Tune in!

Articles Mentioned:
Know IGLOO Cooler Marketers?: https://podcastofrecord.com
Blogging Stats: https://bit.ly/3fOVouP
Content Marketing Guide: https://bit.ly/3cjaJSb
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Digital Ad Market Update: 5/7 - 5/27 2021

Joe, Matt, and Jack take the studio to break down all the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 40 minutes or less.

Top Stories:
AT&T's new business deal to combine WarnerMedia and Discovery deserves some attention. For a deep dive into the state of the entertainment media companies and their acquisitions, tune in.

Snapchat says it's tota...
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*Special Episode Alert*

Matt and Joe bring in Florida Representatives Alex Andrade and Fiona McFarland to discuss their latest bills revolving around consumer data privacy, ad targeting, and the future of data protection.

Tune in for this exclusive hour-long episode with unique discussion from the minds of marketers and lawmakers. All in 57 minutes or less.
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Welcome back for part 5 of Joe's limited series. Enjoy!

Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.
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Digital Ad Market Update: 4/30 - 5/6 2021

Matt, Joe, and Rebecca are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 44 minutes or less.

Top Stories:
Apple is in court this week against Epic Games and co-host Joe is breaking down why. If you want a deeper dive into this situation, turn to Joe's limited segment on our channel called 'Apple, It's Control Over...
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