Of Record | A Guide to Digital Marketing

Of Record | A Guide to Digital Marketing

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is... Show More

Episodes

Digital Ad Market Update: 2/21 - 2/27 2020

Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.

Top Stories:
Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential.

Burger King'...
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Digital Ad Market Update: 2/15 - 2/20 2020

Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.

We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.

Podcast Survey: https://podcastofrecord.com/survey/

Top Stories: Read more

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Digital Ad Market Update: 2/4 - 2/14 2020

Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!

We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.

Podcast Survey: https://podcastofrecord.com/survey/
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Digital Ad Market Update: 2/1 - 2/3 2020

Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.

Top Stories:
Football, obviously...

But also the Pepsi Halftime Show and the commercials. Enjoy!

Check out our new podcast website: Read more

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Digital Ad Market Update: 1/23 - 1/30 2020

Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!

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Digital Ad Market Update: 1/10 - 1/22 2020

Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content!

Top Stories:
Google announces their going to stop third party cookies on Chrome. Under g...
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Digital Ad Market Update: 1/1 - 1/8 2020

Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong

Top Stories:
Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client.
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Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed".

In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click on advertising in their feeds, and what they are being targeted this year for the holidays.

Producer Kyle let this one run without a clock, so it's ...
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Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.

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Digital Marketing Update: 11/16 - 12/6 2019

Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week.

Top Stories:
Facebook's new market research app will pay you money for your hot take on something. Does your company’s new logo look bad? Find out before you launch.

Netflix...
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November 22, 2019 59 min

*Special Episode Alert*

There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too!

In this special episode, your beloved hosts are here for an hour long experience you won't want to miss!

We deliver all the Pro Tips and Hot Tips to take your brand to the next level this holiday season! Want to know who the best customer is? How about the importance of th...
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Digital Marketing Update: 11/7 - 11/15 2019

Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!

Top Stories:
Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as they wil...
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Digital Marketing Update: 10/31 - 11/6 2019

Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!

Top Stories:
Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though.

Facebook has just released a couple new ways to run a...
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Digital Marketing Update: 10/17 - 10/30 2019

Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!

Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.

Roku buys Data...
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Digital Marketing Update: 10/12 - 10/16 2019

Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!

Top Stories:
Hulu experiments with price auctions for the first time on their popular content. More bids, more money.

Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to ...
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Digital Marketing Update: 10/3 - 10/11 2019

This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!

Top Stories:
MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave?

Gary Vaynerchuk flames big brand marketers for not changing their strate...
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Digital Marketing Update: 9/26 - 10/2 2019

Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!

Top Stories:
Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric.

Content factories on social media are growing, over 1 billion monthly users watch t...
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Digital Ad Market Update: 9/19 - 9/25 2019

This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.

Top Stories:
Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynolds' bush)

Netflix has proven to be the king of streaming services in terms of viewer awaren...
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Digital Marketing Update: 9/11 - 9/18 2019

Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes!

Top Stories:
Apple iPhones will have three cameras... and other news from the keynote event.

Facebook has grown even more in the Boomer category, if you didn't already know that.

Guardian puts more effort into longer form videos on YouTube and the results...
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Digital Marketing Update: 9/5 - 9/11 2019

Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes!

Top Stories:
Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding.

Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against t...
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Chat About Of Record | A Guide to Digital Marketing

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