June 28, 2023 • 37 mins
On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.
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On today's of Record, Barbie budLight and we spend some time throwing shade
on all your favorite movie franchises onthis week's record. Of Record is a
podcast focus on the marketing and advertisingindustry from the perspective of industry expert Joe
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Clements. Joe Clements is a cofounder of Strategic Digital Services, a digital
marketing firm based in Tallahassee, Florida, and founded in twenty fourteen. I'm
Joe Clements and this is the Podcastof Record. Everybody. Welcome to another
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episode of the of Record podcast,just a few weeks over due. I
think I'm your host Joe Clemens,with co host Kirsten Yea and a special
appearance behind the control board because Alexis doing actual work right now. We
have producer Jamie who can say hello. Producer Jamie, you can push a
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button. Producer Jamie, good job. You have to speak into the mic
when you talk. Oh yeah,pull that thing up, girl. Yeah,
nobody can hear you from speaking tothe mic. Here. You got
to actually speak into the mic,not the yeah. Yeah. There you
go. You're not inspiring audio productionconfidence. Here, there you go.
We're going to teach her okay.Uh. First story that I thought was
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interesting in the last week is theis it can or con? I hear
it's in different ways France cons Can'tanybody Kane? What the con film Festival?
Cans Film Festival? You can tellI don't go because I'm not class
enough to even know the name cA n n Es. Yeah, definitely
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can can Canes. Yeah. Wellanyway, Uh, it's not only a
big film festival piece part of theyear, but also a major ad recognition
for like creatives and advertising. Andthis year what got a lot of attention
is did you hear the story ofHeirston? No? I'm literally going through
our channel now that like catch up. I'm not sure if there's a story
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in there. Um. The winnerof this year's the award for like the
best Creative was guess I don't needlike is this just like overall like are
we just overall like company that gotlike best Creative? Then there's a name
for the award. Hold on,do I know this company? Oh?
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Yeah? Whoa um TikTok? Eventhough I feel like they have a pretty
good marketing Yeah campaign, um don'tsay bud Light, Yes, no,
they want a can Lion they wonthe Creative what is it, Creative Marketer
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of the Year for the second yearin a row. Award. Shows are
fake these days. I don't knowif they ever were real, but they
are absolutely fake these days. Yeah, I don't. I mean, I
see, like the counter argument tothis, which is Anheuser Busch is a
portfolio of dozens and dozens of brands, and the award rest for Anheuser Busch,
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not just bud Light. My opinionon this, though, would be
if, like, if you tankyour top brand to the point where it
was so far ahead it could loseweek over week twenty percent, twenty percent,
twenty percent, and it takes twoand a half months for it to
go to second place. But youmanaged to tank that, you should probably
just like step back and take asecond before you start collecting your awards,
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even if your other brands are greatand fantastic, if that happened to you,
you need to just stop a second. That is so bizarre. I
can't even begin to think, likehow that really, Like you said,
I know, they have a bigportfolio, something like their Clydesdale ads.
Are you know any other film festival? They're probably one of the biggest sponsors
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of it in general, or youknow, give the most money to the
foundation because they're a huge advertiser acrossportfolio brands. Yeah, but bud Light
last week did lose the top spotfor the top selling beer in the United
States. Do you know? AndI think we talked about this before,
but do you know who's number onenow? Nope? Oh shit, Um,
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I don't know what is it?Madelo. That's really funny, Madelo
Especial. I'm not mad at that. Mandela is great. Yeah. Uh
interest Like I heard this, youknow, months ago, when I was
looking into what the other top sellerswere. What happens once you Once bud
Light was knocked out, all theother domestic beer brands are pretty fractured in
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the marketplace, and so the nextbiggest one is is Modelo And I think
it's pretty obvious, like it's Ithink it still has like the street cred
of being like a real Mexican beer. I don't think Corona does. And
so for a core like Hispanic audiencein the United States, it has kind
of a built in market share.They have great ads. Have you seen
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their ads? Like I think thoseare yeah, yeah, yeah, Oh
my god. What is that Thepursuit of goal suit is something. It's
called UM. I like that.I like that. Um they call it
yeah, and you know it's getgood creative stable. It's been the same
ad campaign for less five years onthe NFL. Yeah, on Sunday,
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and they're a big NFL spender.Uh So, man, I can't remember
the last time we did podcast.It's been almost two or three weeks.
It's been a month here. Sowe were talking about on that subject months
ago, like what would the otherwho who is best position to take over
to be like the center right beerof choice? And you were like,
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I think it's Yingling, And sureenough, I was at Happy Hour a
couple of weeks ago and U promopromo guy comes up and he's like,
would you guys like to try YinglingFlight, like a flight of Yingling's like,
you're gonna bring me like four fourounce glasses of Yingling? Sure?
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Uh And because of the table andit's you know, a normal pint glass
and it's Yingling Flight. Flight isthe name of the beer, which is
by no coincidence, it's the exactsame calories carbs as michelob Ultra. The
Anheuser Busch product, so Yingling jumpedin right away with that light beer offering.
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The we talked about this about ayear ago. Let me not quite
a year ago, but it's beenat least six months. About the non
alcoholic market like booming. It isalmost every brand at this point has a
nonalcoholic beer, which I think isawesome. I have Stella's in my bridge.
Yingling has not done that yet,but they are, Like they just
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came out with that Flight, whichI thought that was going to be their
nonalcoholic and then I saw it.I was like, oh, here's a
here's a question. I wonder whodistributes Yingling the Miller Coors distributor. For
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a minute, I thought it mightbe like the Anheuser Busch distributor, but
it's on Miller Coors. Oh interesting, So you know, good, good
move, good call by Kirsten onon the Yingling going all in or just
kind of positioning sword where they alreadywere just more overtly. Bush is a
cool thing going on right now aboutfarmers, like all their stuff is corn
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branded. Oh really, yeah,it's really cool. Um. I just
saw it in the store when Iwas perusing the eye. Yeah, so
it looks it looks so cool becauseit's like a bright and green and yellow.
Like you talk about this all thetime, like the signaling, Like
the mistake Anheuser Bush made was wassignaling too overtly. Uh, what you
want to do is you want tosignal kind of like covert. You want
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to signal on lifestyle, not signalon politics. So if I show you
corn and agriculture on a case ofbeer, what do you think? I
think American grown? Yeah, youthink farmers? You know? Conservative?
Yeah? Right? Uh in youknow that's what you want to do.
If you're on the if you're marketingto an audience at center left, you'd
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want to do the same thing.But that is not what happened. Yngling
just taking it, taking that spot. I'm just finally thankful that after some
many years doing this podcast, thebeer industry, which is one of the
big advertising segments in the country,there's finally some controversy to talk about there
because they were operated so well forso long that you never really got to
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you could point out like, oh, those were good commercials on the Super
Bowl or not for the last fewyears. Okay, on that topic,
McDonald's asked chat GPT to name theworld's most iconic burger, and it delivered
what was it? The name ofthe hold on ads are popping up.
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It was the Whopper Whopper, WhopperWhopper, So we need to put that
on the sound board. It wasa I'm loving it. Wait, I
actually like yeah. So one ofthe things I found with chat GPT to
be most useful is it's great atbrainstorming. Yes, it comes up with
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some pretty creative ideas I feel like, and so I'm not even though I
think the asking chat GPT and doinga media thing around it is now a
cliche trope. Yeah, like it'skind of passed this prime. It's like,
oh, let me guess you askedchat gpt to name your child and
you won't believe what it came upwith. Yeah, it's a little bit
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of a trope, but it isa I found it to be a very
useful tool for brainstorming. Did itcome up with a recipe for the Ai'm
loving it? I just say that'swhat it is. Just the name.
Let me see, Well, Iwas wondering what was a part of this
hamburger? Yeah, just name it. Well, that's a shame. But
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the brainstorming piece on there is useful. Yes, you know, maybe maybe
the most useful thing it does thatI've seen from a marketing perspective. It's
good at first drafts, you know, it's it's okay there, but the
brainstorming piece is yeah, I meanyou're already in like a creative space at
that point. Usually, like whatI've used it for at least is like,
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you know, I already kind oflike I'm halfway there. I just
need some more like random ideas,and once it tosses those out, you
can just take that. Like itcan literally just be like guard in UFO
and I'm like, oh wait,wait wait, we can do this like
and I can just like roll withit really quickly. So it just needs
to almost like say the word.It doesn't even need to describe it to
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me. Yeah, which you know, the argument would be, well,
there's been like random phrase generators foreveron the internet. This is just you
know, a slightly more sophisticated versionof that that costs a lot more to
run. Yeah, and it doesit better. Yeah, which is why
I'm becoming increasingly dubious of stories likethis and Forbes Goldman Sachs predicts three hundred
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million jobs will be lost or degradedby artificial intelligence. Okay, I well
that's like every job in the UnitedStates. That's more than every job in
the United States because there's like threehundred and twenty million people and only fifty
percent of them work. Maybe maybe, yeah, maybe that maybe that.
I mean, honestly, look,if the robots want to work and us
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people just want to chill and dothings that we actually enjoy, which we
won't, which we won't, whatwill we do instead, even if the
robots did all the work for us, Uh, just wear Apple Vision and
argue an Apple Vision. Yeah sick. I know. I'm not gonna stalk
because that would be introwing a newstory. Uh what story I was gonna
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say? If I had Apple Vision, I would totally be like doing the
reenactment of the sub at the partof the freaking. So this is a
This is a topic that I thinkis like making marketers like just like Clint,
because they don't know what to dowith it. It's all over social
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media, it's getting a ton ofattention, but it still feels kind of
inappropriate to like tie your brand toit. Yeah. I think it's only
a matter of time till someone does, like, you know, jump in
and try and make a brand connectionwith it. But it has been the
thing on social media for the wholeweek. Yeah, and we're recording right
now. What day is it?Thursday? It is Thursday, June twenty
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second, and it isn't right atthis time two thirty six. Yeah,
start about twenty minutes out from thepress conference. Yeah, so we do
not know what's going to be announcedor not announced the press conference. So
if you hear this and you're likeold news, well this isn't this isn't
broadcast radio, right, it's ithas been the most captivating story that I
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have like been glued to the screenabout in a bit. I am and
I am not alone in this.There are people on TikTok running live streams.
There are people that have like appsthat they pay for that like it's
like fleet monitoring and they're monitoring likewhere all these boats are and like how
they're searching in what directions they're turning, and what the weather is like and
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how is that impact? It isinsane. Yeah, this whole story is
insane. This is so marketing question. Okay, is there as a brand,
is there anything you can do withthis right now. Are we talking
about like the ocean company that actuallyowns these subs, or are we talking
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about like any old brand that wantsto jump in on this. Oh,
I think the company involved in itis in full crisis communication mode. There's
not a marketing angle there necessarily.Do you know who can market this fantastically?
Who? First of all, themilitary Coastguard has their branding locked on
this. Yeah, and it isa cool ass job to get people recruited.
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Yeah, because you get to beatthis cool thing high like getting a
lot of tension, high stakes.Yeah. Any Sonar defense company that is
a part of this chitching, Yeah, you're doing great. The fact that
they can deploy this stuff and peopleare like, what is it taking so
long? They are moving so insanelyquick with this. Yeah. It took
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a hundred years to find the Titanic. Well, it took seventy years to
find the Titanic. The fact thatlike the machine that the I think I
believe it is a French company thatowns the Victor machine that is down there
right now looking for it. Theysay that usually takes months plural to prepare
for a dive, and they justwhip that ish out in like less than
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a week, and we're like godown. What do they call it?
When they're going down? It's notmade emerging, Like, but any marine,
Coastguard, Navy, y'all got thison lock. You gotta be filming
this heroics and like this is somethingthat like will want to be a part
of when they think of the Navyor they think of like the Marines.
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Like even like it doesn't make peoplewant to go in a submarine, but
in a good military class submarine searchingto help people is a cool story.
Like so I think what you're pointingout there is in a situation like this,
if you want to be able totie a marketing piece onto it,
you need to be involved in it. Yeah, which is you know Elon
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Musk is usually the best at this. Yeah, Like, oh, we're
sending them satellite internet or what's asky starlink starlink, Yeah, we're sending
them starlink. Or when those kidswere in the David Malaysia, I forget
what he I forget what he triedto send there that ended up not being
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the thing that worked. Yeah,they ended up just drugging those kids and
swimming them out, Like yeah,put them in these little bags that they
inflated with air that insane. Sogood opportunity if you have something to offer.
Yeah, good opportunity for the publicity, and then to do the you
know the video on the back end. You know think you two our brave
rescuers who tried. Yeah, Ithink that this is a good opportunity for
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some people to lock in on it. Terrible for the company with the submersible
that was it, Ocean Way OceanGosh, I can't even remember it and
I've been staring at it all thistime. Um, I can't wait to
see just what happened, Like,I really just want to know you're cheering
for orca. Okay, so yeah, attack the orcas have been absolutely out
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of control in the last couple ofmonths. Like we actually, like I
think need as a as a worldwidehuman race, need to be focusing on
the orca attacks that have been happeningglobally. I wonder if this hasn't just
been happening routinely, but it's justtrending right now. I don't. I
actually think that it is happening nowbecause think about shark attacks. There's a
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shark attack that is like there's atornado, like everybody's talking about it like
it's a big deal. Like evenif like someone gets their arm bitten off
in Australia, people are talking aboutit like in America, Like so it's
I don't think that people are gettinglike boats are getting wrecked by orcas and
people are just like not talking aboutit. Like I feel like every time
sometimes these things happen, like peopleare like, oh my god, did
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you see the whale that kick flipthat paddle border Like you were saying literally
that whale that swallowed those people,Yeah, spend them back out. Yeah.
I feel like they are agitated forsome weird reason. It's like one
got out from like SeaWorld, andlike he found the pod and was like,
yo, these people are bad,and like that pod told another pod,
which told another pod, and nowit's like it has been enough time
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that all the orcas and around knowabout SeaWorld and humans and really hate us.
So now every time they see aboat, they're like, hey,
hey, how would they know aboutSeaWorld because one got Really if they get
released back into the wild and theytell the others they're smart, they're really
smart. You cannot discount that orcascan't talk to each other and have intense
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conversations, and you can't discount thatan orca didn't destroy this submersible. If
that happens, I'm just going toabsolutely lose it. Like it's going to
be like Planet of the Apes,but for Orca's. Sorry that was a
long tangent, but orcas are somethingyou could tie a marketing piece onto.
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Yes, yeah, what is it? We don't know. We don't know,
but I think orcas are a safeplace to go. You don't put
them in a tank and make themperform. That'll get in trouble. It's
so weird that, like, Idon't want to derail this more than I
I've already had. But like Orca'swhen I was a kid, were like
a beautiful creature that was misunderstood andbelonged in the wild. It should be
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free, Willie, and now isn'tadult. We're like those things are assholes.
Like people don't like them. They'relike they eat seals and they don't
just eat the seals, They liketorment them until like they go into like
shock and then they eat them veryslowly. Murder whales. Yeah, like
that. It's the same thing withlike dolphins, like we've talked about,
Yeah, they're evil, and it'slike and we're like, oh, I
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would do so beautiful and majestic whenI was like a kid, and now
it's like everyone's like no, likethere're a serious problems. If they have
thumbs, we'd be at war withthem all the time. All I'm saying
is the orcs are always going tobeat us when we're in the water,
So we might just not be ableto go in the ocean ever again without
really risking it. Maybe we haveto team up with the sharks. There's
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anything they can get. Yeah,we have to team up with the sharks.
Eat. We formed an alliance literally. Um So, another story that's
trending, and this is out ofmodern retail dot com. There's Barbie fever
and people are catching it. HowBarbie Collaborations took over retail marketing. They're
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over one hundred Barbie UH partnerships thatare in process right now, including a
toy Aisle UH. A beverage startupcalled Swoon is marketing in target a Barbie
pink lemonade. There's a Barbie shopin Bloomingdale's. UH. Pretty much anything
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selling to gen Z or Millennial RipWomen has a partnership going gap Aldo Forever
twenty one Primart topic Spirit Halloween.The costumes are going to be big this
year, so UH movie comes outJuly twenty first, what are your thoughts
on Barbie marketing? Very there's analta new Uh Barbie salon pop up page
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and TikTok for it. I couldadd for Barbie rug for like my house,
like unruggable. They made the entireBarbie house and then Margot Robbie did
like a Vogue like house tour stop. Are you serious? Oh Marta.
Robbie also just launched a gin linewhich looks like amazing. It's like eighty
dollars a bottle though, but anyway, um, I love it. I
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was in Forever twenty one just thispast weekend and I saw the Barbie collection
they had there. It's so cutebecause it's it's nostalgic, it's retro,
it's like an iconic like script andcolor like it all looked good. I
would literally buy like all of it. Here's what I don't Here's where I
think I don't necessarily like, andI don't think the brands will take anything
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for this. Just an observation youhave. At the same time, the
health and beauty brands are rejecting standardsof beauty norms, while on the other
hand doing a partnership with maybe themost objectified like caricature of female beauty norms
in the United States. I thinkthat's what the movie challenges though, with
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Margot Robbie. Yes, challenging thenorms of beauty. No, but like
that's like part of the plot.It sounds like, and there's all different
kinds of Barbies in this world,Like they're not all just Margo Robbie's like
she I mean, I think it'slike the point in the principal kind of
source situation. Yeah, I wouldsay this, which Barbies pictures are on
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the front of the branded products,like Margot Robbie Barbie. Yes, yeah
most of the time, most ofthe time, unless you like have like
the diverse like options. Yeah,I know, I guess whe we're coming
from with it, Like it iskind of weird, but it's almost like
a way of like re claiming thatlike persona maybe. Well, no,
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I think they're using it because itworks because that's actually what people want to
see. The thing they think theyshould do is say I retract standard norms
of of health and beauty. Theythink they should say that when it's put
in from them. What they're reallydrawn to are fairly traditional depictions of health
and beauty. I think that's thatwe've talked about this on the podcast and
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stuff like that. Is that likethat kind of culture of like, oh,
everything is beautiful because everyone is beautiful. It's like yeah, like yeah,
but like in reality, like welike to look at beautifully aesthetic things,
and like Barbie is beautifully aesthetic inall ways, her decore, like
who she is, her personality likeit's it's and I think after COVID,
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we've moved into a more like yeah, maybe not so hyper focused on like
the I don't want to say theword inclusivity because that's not the right word,
but like the everything's beautiful because it'slike when everything's beautiful, nothing is
really beautiful, Like nothing is aestheticif everything is aesthetic. So I feel
like now we're kind of like goingback to a world where world like a
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little bit more like into the aesthetic, the beauty, the like the art
of something. Yeah. I look, I think that argument was always a
little bit um double handed because thesame people who would argue that, at
least in creative world marketing world wouldbe the designers and the creatives who consider
themselves to be avant guard guardians ofwhat you know, popular fashion and style
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should be. So the rejection they'rethey're verbalizing a rejection of norms of you
know, beauty, structure, whateverit is, even beyond the human form.
They their whole job was implicitly denyingthat they believe that otherwise you would
need a designer, right if everythingwas just as good as anything else,
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Yeah, you don't need a designer. Yeah, just like put in Microsoft
clip art, throw it out there. Yeah, that's exactly. Yeah,
Yeah, what I think is happening. And I feel like the Barbie thing
is kind of like riding on thatway right now of like, well,
we all like Barbie. She's allpretty, and like we like that because
she's beautiful and she's aesthetic and it'sa vibe like and do you think the
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movie is going to deliver? Ohgod, yeah, I think it is
going to be the way they havekept the plot so under wraps with this
and has made have made it soconfusing about like what is it? Yes,
and but then you're getting things frommargat Robbie's like, this is the
best script I've ever read in myentire life, and that is from a
girl who's been in a lot ofreally great movies. Like it's a big
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short where she's sent in a bathtuband explained to me how derivatives work.
Of course you would remember that theone where she's the clown lady who dates
Joker. That would be their secondliterally the definition of toxic men. Yeah,
he fell in a toxic bat.She's been in a lot of great
movie. She was in Hitania,Wolf of Wall Street. She was in
(26:56):
Wolf of I forgot about that.She did once upon a time in Hollywood.
She's been in a lot of outstandingstuff. She's a very good actress.
And I think, what is itRyan Gosseling that's in it. He
also said the same thing that itwas also one of the best scripts he's
ever read. The You know,maybe the real marketing angle here is how
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they are marketing that film, norelease of details, putting your stars front
and center on it, having themtalk it up, doing brand deals months
in advance before the film even comesout, doing a late summer release and
not an early summer release. Ialso think is now. I know that's
dictated by what else was slated torelease, but going this late in summer,
(27:41):
like the end of July is ifyou have a big movie, you
usually want to go earlier. Yeah, I think that's they're doing it.
Then you said it's slated, butlike this timing sounds it wouldn't do as
well I think in the winter asit would in the summer. Barbie is
Malibu like she is warm weather inmy head. Also, I saw a
picture of like what they're using forlike the movie theater, like cutouts and
(28:06):
stuff that you stand from. It'sa Barbie doll box you stand in,
Like, who doesn't want to feellike Barbie? I think that's so freaking
creative. It makes you feel prettyLike that's like the movie is literally making
you feel good about yourself. It'sinsane. Well, we don't know what
the movie is about. It too, but if it's a horror, oh
(28:26):
that'd be great. I would beif they delivered like a horror movie or
some like weird sci fi with ablack mirror plot twist amazing. And then
like the opening trailer that they firstreleased had like what was it the space
Odyssey, Like yeah, like it'slike what is going on? Like it's
just like it is so all overthe place. But that's the plan because
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I guess people talking and yeah,no one's talking about Openheimer not like that.
Yeah, not like that bomb bombboom, Atomic go boom. Black
Mirror, though, has been reallygood. Yeah, I've heard that that
has Aaron Paul in it, Ithink, Yeah, and the long one
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they did, I watched them there. I think Love Death Robots is the
superior um episodic not episodic, what'swhat is it when you have anthology show
on Netflix? The first few seasonsBlack Mirror grand I just think Love Death
Robots has gotten so much better.Oh yeah, I have not watched either,
(29:37):
other than that one episode of LoveDeath Robots you had me watch.
Yeah, that's the only thing I'veever seen. It's fantastic. Uh.
Speaking of failure to promote any andthis has been a complaint of everybody on
Netflix, is Netflix's problem is likethey can really solved. Nobody knows what
Netflix releases. Yeah, like nobodyknows, so, like you know,
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that's another thing is Netflix is awfulat promoting their stuff. Do you think
they need to? They I thinkthey do to the to the impact that
it has made it harder for themto get content because people do not believe
even if they get paid up front, they believe that their audience might be
too limited, not because netflix Isaudience is small, but because Netflix just
(30:22):
fails to promote it. I no, I agree. I think that if
they did more of that, theyactually would probably have more customers, and
more customers that wouldn't be complaining aboutthe price. Yeah. Yeah, And
it's the failure to promote, right, So, I think that they spent
all this money on content. Nowthey're making mostly not great content. They're
making like very like lower quality stuff. If they had spent more time building
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up what was going to premiere onNetflix, I think they wouldn't have had
the problem they've had. If theytreated it like they were releasing Blockbuster you
know, theater movies, but it'son Netflix, would have had a better
go at it. Yeah, Iagree, but man, like this is
a run out of time. Butstreaming services, I feel like, and
this is not even to do withthe writers strike, they're all kind of
(31:08):
rough right now. Yeah, Well, I just I it was it's been
a cash cow that got way toosaturated, and I think people are suddenly
like, hey, um, afterfour streaming services, I'm kind of done,
Like I don't want to like bepaying ten dollars on each one.
Like I mean, I went throughmy phase where I cut all all of
(31:30):
mine because I'm like not doing itanymore. It's you're calling your friends like,
hey, can I get your password? I don't need Honestly, I
got cut Disney and I was like, I don't even know why I had
this. Like I watched Mandalorian,but I haven't even like been into that
for like at least a year atthis point. Yeah, And you know,
I did think about the other day, was it would be. Really
it was when I was sick.I was like, I kind of just
(31:52):
want to watch all the Pirates ofthe Caribbean movies like it kind of it's
a good summer hit. I don'tknow why, it just it just vibes
because I've never watched it before.Really, what was your um, what
was your thoughts on it? Howdid you feel? Um sucks? I
did not really like Yeah, butI loved the prequels, yes, the
(32:16):
original ones, what the metanikin andthat those are so good? Yeah,
the sequels, I agree, tookit. They well, there's like three
series. There's the original ones,yeah, then there's the ones that were
made in the early two thousands.Those are the pre criticquels, and then
(32:36):
there's the whatever Disney has been tossingowls sequel? Is that though, because
a lot of them take place contemporaneouslyto the original ones, other than like
Rogue One and like Okay and HanSolo Okay, you're right, mean yeah,
like the like Return of the Jedi, yeah, whatever one. Yeah.
The main titles I think were thefirst sequel was Okay, I was
like, this was fun. Itbrought the adventure back, and then it
(32:59):
just like umped off a clip fromthere and then it didn't make sense.
Rogue One was very good. Yeah, the uh this, you know.
I saw some Stasia the day showingthat hero movies are pretty in rapid decline
in terms their ability to attract boxoffice. I've been saying it for a
(33:20):
long time, except the Spider Verse. The Spider Verse, because it's different,
it's taking a whole like it's animated, like it's it is not I
would say a classical like superhero heromovie, like yeah, I think Marvel
is so overdone at this point,Like and DC can never get it together
to like continue a really good legacy. But every and and they have their
(33:44):
their bangers come out every decade theyhave like a good like trilogy or something
that, yeah, that slides out. But like I've been saying, Marvel
movies are all the same exact plotlinerecycled with different characters, the same fart
and dick jokes, and like itjust is not funny, is so painfully
mooring for me to watch them now, And now I'm going to be making
(34:07):
a lot of people angry. Yeah, I mean they're not going to theater.
So yeah, it really declined.They talked about, like in an
expo, like the continuation for theMarvel universe that they were going to like
and they had like eight movies plannedand I was like and like people were
like, oh my god, yes, And I was like, are you
kidding me? Like no, afterEndgame, that's where they went. Yeah.
(34:29):
I feel like people were just traumabonded at it at this point to
like the Marvel series and if you'restill like a die hard person, like
I'm sorry, but like it's timeto wake up. Yeah, they need
to. They need to rest theFrance. Now. Disney can't afford to
rest the franchise. And I getit. It's it's it makes sense,
a ton of money, beat ituntil it's got nothing left and then sell
it for scrap. Yeah, butI think they need to rest the franchise
(34:52):
for a few years. Yeah.It's just not unique. It's not interesting,
like and people like come out ofthe movie theater like sobbing, and
I'm like, oh my god,like, are kidding me? The writer
strike is why Spider Verse, likethe second movie or the third one go
push back a year now? Yeah, that checks maybe indefinitely. If they
(35:12):
can't resolve, they'll just be writtenby aich finish the Spider Verse for me.
All right. I think that's allwe got time for here. If
you like what you heard, pleaseleave us a review at your podcast app
of choice. Until next time,This has been the Record. Podcast.
(35:34):
Of Record is hosted by me JoeClements with the assistance of producer Alex Ranhard.
Of Record is produced at the TrailwayStudio in Tallahassee, Florida. Our
theme music is composed and performed byRob Goki. Special thanks to our entire
team here at sds. You cansee more information about the show on our
(35:57):
website, Podcast of Record dot com. As always, we'd appreciate your reviews
and ratings in your podcast app ofchoice. These ratings and reviews help more
people discover the show, which helpsus keep delivering quality content each week.
Thanks for listening.
On today's of Record, Barbie budLight and we spend some time throwing shade
on all your favorite movie franchises onthis week's record. Of Record is a
podcast focus on the marketing and advertisingindustry from the perspective of industry expert Joe
(00:24):
Clements. Joe Clements is a cofounder of Strategic Digital Services, a digital
marketing firm based in Tallahassee, Florida, and founded in twenty fourteen. I'm
Joe Clements and this is the Podcastof Record. Everybody. Welcome to another
(00:58):
episode of the of Record podcast,just a few weeks over due. I
think I'm your host Joe Clemens,with co host Kirsten Yea and a special
appearance behind the control board because Alexis doing actual work right now. We
have producer Jamie who can say hello. Producer Jamie, you can push a
(01:23):
button. Producer Jamie, good job. You have to speak into the mic
when you talk. Oh yeah,pull that thing up, girl. Yeah,
nobody can hear you from speaking tothe mic. Here. You got
to actually speak into the mic,not the yeah. Yeah. There you
go. You're not inspiring audio productionconfidence. Here, there you go.
We're going to teach her okay.Uh. First story that I thought was
(01:49):
interesting in the last week is theis it can or con? I hear
it's in different ways France cons Can'tanybody Kane? What the con film Festival?
Cans Film Festival? You can tellI don't go because I'm not class
enough to even know the name cA n n Es. Yeah, definitely
(02:10):
can can Canes. Yeah. Wellanyway, Uh, it's not only a
big film festival piece part of theyear, but also a major ad recognition
for like creatives and advertising. Andthis year what got a lot of attention
is did you hear the story ofHeirston? No? I'm literally going through
our channel now that like catch up. I'm not sure if there's a story
(02:34):
in there. Um. The winnerof this year's the award for like the
best Creative was guess I don't needlike is this just like overall like are
we just overall like company that gotlike best Creative? Then there's a name
for the award. Hold on,do I know this company? Oh?
(02:55):
Yeah? Whoa um TikTok? Eventhough I feel like they have a pretty
good marketing Yeah campaign, um don'tsay bud Light, Yes, no,
they want a can Lion they wonthe Creative what is it, Creative Marketer
(03:22):
of the Year for the second yearin a row. Award. Shows are
fake these days. I don't knowif they ever were real, but they
are absolutely fake these days. Yeah, I don't. I mean, I
see, like the counter argument tothis, which is Anheuser Busch is a
portfolio of dozens and dozens of brands, and the award rest for Anheuser Busch,
(03:45):
not just bud Light. My opinionon this, though, would be
if, like, if you tankyour top brand to the point where it
was so far ahead it could loseweek over week twenty percent, twenty percent,
twenty percent, and it takes twoand a half months for it to
go to second place. But youmanaged to tank that, you should probably
just like step back and take asecond before you start collecting your awards,
(04:06):
even if your other brands are greatand fantastic, if that happened to you,
you need to just stop a second. That is so bizarre. I
can't even begin to think, likehow that really, Like you said,
I know, they have a bigportfolio, something like their Clydesdale ads.
Are you know any other film festival? They're probably one of the biggest sponsors
(04:28):
of it in general, or youknow, give the most money to the
foundation because they're a huge advertiser acrossportfolio brands. Yeah, but bud Light
last week did lose the top spotfor the top selling beer in the United
States. Do you know? AndI think we talked about this before,
but do you know who's number onenow? Nope? Oh shit, Um,
(04:49):
I don't know what is it?Madelo. That's really funny, Madelo
Especial. I'm not mad at that. Mandela is great. Yeah. Uh
interest Like I heard this, youknow, months ago, when I was
looking into what the other top sellerswere. What happens once you Once bud
Light was knocked out, all theother domestic beer brands are pretty fractured in
(05:13):
the marketplace, and so the nextbiggest one is is Modelo And I think
it's pretty obvious, like it's Ithink it still has like the street cred
of being like a real Mexican beer. I don't think Corona does. And
so for a core like Hispanic audiencein the United States, it has kind
of a built in market share.They have great ads. Have you seen
(05:35):
their ads? Like I think thoseare yeah, yeah, yeah, Oh
my god. What is that Thepursuit of goal suit is something. It's
called UM. I like that.I like that. Um they call it
yeah, and you know it's getgood creative stable. It's been the same
ad campaign for less five years onthe NFL. Yeah, on Sunday,
(06:00):
and they're a big NFL spender.Uh So, man, I can't remember
the last time we did podcast.It's been almost two or three weeks.
It's been a month here. Sowe were talking about on that subject months
ago, like what would the otherwho who is best position to take over
to be like the center right beerof choice? And you were like,
(06:24):
I think it's Yingling, And sureenough, I was at Happy Hour a
couple of weeks ago and U promopromo guy comes up and he's like,
would you guys like to try YinglingFlight, like a flight of Yingling's like,
you're gonna bring me like four fourounce glasses of Yingling? Sure?
(06:46):
Uh And because of the table andit's you know, a normal pint glass
and it's Yingling Flight. Flight isthe name of the beer, which is
by no coincidence, it's the exactsame calories carbs as michelob Ultra. The
Anheuser Busch product, so Yingling jumpedin right away with that light beer offering.
(07:10):
The we talked about this about ayear ago. Let me not quite
a year ago, but it's beenat least six months. About the non
alcoholic market like booming. It isalmost every brand at this point has a
nonalcoholic beer, which I think isawesome. I have Stella's in my bridge.
Yingling has not done that yet,but they are, Like they just
(07:32):
came out with that Flight, whichI thought that was going to be their
nonalcoholic and then I saw it.I was like, oh, here's a
here's a question. I wonder whodistributes Yingling the Miller Coors distributor. For
(07:53):
a minute, I thought it mightbe like the Anheuser Busch distributor, but
it's on Miller Coors. Oh interesting, So you know, good, good
move, good call by Kirsten onon the Yingling going all in or just
kind of positioning sword where they alreadywere just more overtly. Bush is a
cool thing going on right now aboutfarmers, like all their stuff is corn
(08:16):
branded. Oh really, yeah,it's really cool. Um. I just
saw it in the store when Iwas perusing the eye. Yeah, so
it looks it looks so cool becauseit's like a bright and green and yellow.
Like you talk about this all thetime, like the signaling, Like
the mistake Anheuser Bush made was wassignaling too overtly. Uh, what you
want to do is you want tosignal kind of like covert. You want
(08:39):
to signal on lifestyle, not signalon politics. So if I show you
corn and agriculture on a case ofbeer, what do you think? I
think American grown? Yeah, youthink farmers? You know? Conservative?
Yeah? Right? Uh in youknow that's what you want to do.
If you're on the if you're marketingto an audience at center left, you'd
(09:01):
want to do the same thing.But that is not what happened. Yngling
just taking it, taking that spot. I'm just finally thankful that after some
many years doing this podcast, thebeer industry, which is one of the
big advertising segments in the country,there's finally some controversy to talk about there
because they were operated so well forso long that you never really got to
(09:24):
you could point out like, oh, those were good commercials on the Super
Bowl or not for the last fewyears. Okay, on that topic,
McDonald's asked chat GPT to name theworld's most iconic burger, and it delivered
what was it? The name ofthe hold on ads are popping up.
(09:46):
It was the Whopper Whopper, WhopperWhopper, So we need to put that
on the sound board. It wasa I'm loving it. Wait, I
actually like yeah. So one ofthe things I found with chat GPT to
be most useful is it's great atbrainstorming. Yes, it comes up with
(10:11):
some pretty creative ideas I feel like, and so I'm not even though I
think the asking chat GPT and doinga media thing around it is now a
cliche trope. Yeah, like it'skind of passed this prime. It's like,
oh, let me guess you askedchat gpt to name your child and
you won't believe what it came upwith. Yeah, it's a little bit
(10:31):
of a trope, but it isa I found it to be a very
useful tool for brainstorming. Did itcome up with a recipe for the Ai'm
loving it? I just say that'swhat it is. Just the name.
Let me see, Well, Iwas wondering what was a part of this
hamburger? Yeah, just name it. Well, that's a shame. But
(10:52):
the brainstorming piece on there is useful. Yes, you know, maybe maybe
the most useful thing it does thatI've seen from a marketing perspective. It's
good at first drafts, you know, it's it's okay there, but the
brainstorming piece is yeah, I meanyou're already in like a creative space at
that point. Usually, like whatI've used it for at least is like,
(11:13):
you know, I already kind oflike I'm halfway there. I just
need some more like random ideas,and once it tosses those out, you
can just take that. Like itcan literally just be like guard in UFO
and I'm like, oh wait,wait wait, we can do this like
and I can just like roll withit really quickly. So it just needs
to almost like say the word.It doesn't even need to describe it to
(11:35):
me. Yeah, which you know, the argument would be, well,
there's been like random phrase generators foreveron the internet. This is just you
know, a slightly more sophisticated versionof that that costs a lot more to
run. Yeah, and it doesit better. Yeah, which is why
I'm becoming increasingly dubious of stories likethis and Forbes Goldman Sachs predicts three hundred
(11:58):
million jobs will be lost or degradedby artificial intelligence. Okay, I well
that's like every job in the UnitedStates. That's more than every job in
the United States because there's like threehundred and twenty million people and only fifty
percent of them work. Maybe maybe, yeah, maybe that maybe that.
I mean, honestly, look,if the robots want to work and us
(12:22):
people just want to chill and dothings that we actually enjoy, which we
won't, which we won't, whatwill we do instead, even if the
robots did all the work for us, Uh, just wear Apple Vision and
argue an Apple Vision. Yeah sick. I know. I'm not gonna stalk
because that would be introwing a newstory. Uh what story I was gonna
(12:46):
say? If I had Apple Vision, I would totally be like doing the
reenactment of the sub at the partof the freaking. So this is a
This is a topic that I thinkis like making marketers like just like Clint,
because they don't know what to dowith it. It's all over social
(13:07):
media, it's getting a ton ofattention, but it still feels kind of
inappropriate to like tie your brand toit. Yeah. I think it's only
a matter of time till someone does, like, you know, jump in
and try and make a brand connectionwith it. But it has been the
thing on social media for the wholeweek. Yeah, and we're recording right
now. What day is it?Thursday? It is Thursday, June twenty
(13:30):
second, and it isn't right atthis time two thirty six. Yeah,
start about twenty minutes out from thepress conference. Yeah, so we do
not know what's going to be announcedor not announced the press conference. So
if you hear this and you're likeold news, well this isn't this isn't
broadcast radio, right, it's ithas been the most captivating story that I
(13:52):
have like been glued to the screenabout in a bit. I am and
I am not alone in this.There are people on TikTok running live streams.
There are people that have like appsthat they pay for that like it's
like fleet monitoring and they're monitoring likewhere all these boats are and like how
they're searching in what directions they're turning, and what the weather is like and
(14:13):
how is that impact? It isinsane. Yeah, this whole story is
insane. This is so marketing question. Okay, is there as a brand,
is there anything you can do withthis right now. Are we talking
about like the ocean company that actuallyowns these subs, or are we talking
(14:35):
about like any old brand that wantsto jump in on this. Oh,
I think the company involved in itis in full crisis communication mode. There's
not a marketing angle there necessarily.Do you know who can market this fantastically?
Who? First of all, themilitary Coastguard has their branding locked on
this. Yeah, and it isa cool ass job to get people recruited.
(15:00):
Yeah, because you get to beatthis cool thing high like getting a
lot of tension, high stakes.Yeah. Any Sonar defense company that is
a part of this chitching, Yeah, you're doing great. The fact that
they can deploy this stuff and peopleare like, what is it taking so
long? They are moving so insanelyquick with this. Yeah. It took
(15:20):
a hundred years to find the Titanic. Well, it took seventy years to
find the Titanic. The fact thatlike the machine that the I think I
believe it is a French company thatowns the Victor machine that is down there
right now looking for it. Theysay that usually takes months plural to prepare
for a dive, and they justwhip that ish out in like less than
(15:41):
a week, and we're like godown. What do they call it?
When they're going down? It's notmade emerging, Like, but any marine,
Coastguard, Navy, y'all got thison lock. You gotta be filming
this heroics and like this is somethingthat like will want to be a part
of when they think of the Navyor they think of like the Marines.
(16:03):
Like even like it doesn't make peoplewant to go in a submarine, but
in a good military class submarine searchingto help people is a cool story.
Like so I think what you're pointingout there is in a situation like this,
if you want to be able totie a marketing piece onto it,
you need to be involved in it. Yeah, which is you know Elon
(16:23):
Musk is usually the best at this. Yeah, Like, oh, we're
sending them satellite internet or what's asky starlink starlink, Yeah, we're sending
them starlink. Or when those kidswere in the David Malaysia, I forget
what he I forget what he triedto send there that ended up not being
(16:44):
the thing that worked. Yeah,they ended up just drugging those kids and
swimming them out, Like yeah,put them in these little bags that they
inflated with air that insane. Sogood opportunity if you have something to offer.
Yeah, good opportunity for the publicity, and then to do the you
know the video on the back end. You know think you two our brave
rescuers who tried. Yeah, Ithink that this is a good opportunity for
(17:14):
some people to lock in on it. Terrible for the company with the submersible
that was it, Ocean Way OceanGosh, I can't even remember it and
I've been staring at it all thistime. Um, I can't wait to
see just what happened, Like,I really just want to know you're cheering
for orca. Okay, so yeah, attack the orcas have been absolutely out
(17:37):
of control in the last couple ofmonths. Like we actually, like I
think need as a as a worldwidehuman race, need to be focusing on
the orca attacks that have been happeningglobally. I wonder if this hasn't just
been happening routinely, but it's justtrending right now. I don't. I
actually think that it is happening nowbecause think about shark attacks. There's a
(18:03):
shark attack that is like there's atornado, like everybody's talking about it like
it's a big deal. Like evenif like someone gets their arm bitten off
in Australia, people are talking aboutit like in America, Like so it's
I don't think that people are gettinglike boats are getting wrecked by orcas and
people are just like not talking aboutit. Like I feel like every time
sometimes these things happen, like peopleare like, oh my god, did
(18:26):
you see the whale that kick flipthat paddle border Like you were saying literally
that whale that swallowed those people,Yeah, spend them back out. Yeah.
I feel like they are agitated forsome weird reason. It's like one
got out from like SeaWorld, andlike he found the pod and was like,
yo, these people are bad,and like that pod told another pod,
which told another pod, and nowit's like it has been enough time
(18:51):
that all the orcas and around knowabout SeaWorld and humans and really hate us.
So now every time they see aboat, they're like, hey,
hey, how would they know aboutSeaWorld because one got Really if they get
released back into the wild and theytell the others they're smart, they're really
smart. You cannot discount that orcascan't talk to each other and have intense
(19:11):
conversations, and you can't discount thatan orca didn't destroy this submersible. If
that happens, I'm just going toabsolutely lose it. Like it's going to
be like Planet of the Apes,but for Orca's. Sorry that was a
long tangent, but orcas are somethingyou could tie a marketing piece onto.
(19:33):
Yes, yeah, what is it? We don't know. We don't know,
but I think orcas are a safeplace to go. You don't put
them in a tank and make themperform. That'll get in trouble. It's
so weird that, like, Idon't want to derail this more than I
I've already had. But like Orca'swhen I was a kid, were like
a beautiful creature that was misunderstood andbelonged in the wild. It should be
(19:57):
free, Willie, and now isn'tadult. We're like those things are assholes.
Like people don't like them. They'relike they eat seals and they don't
just eat the seals, They liketorment them until like they go into like
shock and then they eat them veryslowly. Murder whales. Yeah, like
that. It's the same thing withlike dolphins, like we've talked about,
Yeah, they're evil, and it'slike and we're like, oh, I
(20:18):
would do so beautiful and majestic whenI was like a kid, and now
it's like everyone's like no, likethere're a serious problems. If they have
thumbs, we'd be at war withthem all the time. All I'm saying
is the orcs are always going tobeat us when we're in the water,
So we might just not be ableto go in the ocean ever again without
really risking it. Maybe we haveto team up with the sharks. There's
(20:42):
anything they can get. Yeah,we have to team up with the sharks.
Eat. We formed an alliance literally. Um So, another story that's
trending, and this is out ofmodern retail dot com. There's Barbie fever
and people are catching it. HowBarbie Collaborations took over retail marketing. They're
(21:03):
over one hundred Barbie UH partnerships thatare in process right now, including a
toy Aisle UH. A beverage startupcalled Swoon is marketing in target a Barbie
pink lemonade. There's a Barbie shopin Bloomingdale's. UH. Pretty much anything
(21:27):
selling to gen Z or Millennial RipWomen has a partnership going gap Aldo Forever
twenty one Primart topic Spirit Halloween.The costumes are going to be big this
year, so UH movie comes outJuly twenty first, what are your thoughts
on Barbie marketing? Very there's analta new Uh Barbie salon pop up page
(21:56):
and TikTok for it. I couldadd for Barbie rug for like my house,
like unruggable. They made the entireBarbie house and then Margot Robbie did
like a Vogue like house tour stop. Are you serious? Oh Marta.
Robbie also just launched a gin linewhich looks like amazing. It's like eighty
dollars a bottle though, but anyway, um, I love it. I
(22:18):
was in Forever twenty one just thispast weekend and I saw the Barbie collection
they had there. It's so cutebecause it's it's nostalgic, it's retro,
it's like an iconic like script andcolor like it all looked good. I
would literally buy like all of it. Here's what I don't Here's where I
think I don't necessarily like, andI don't think the brands will take anything
(22:41):
for this. Just an observation youhave. At the same time, the
health and beauty brands are rejecting standardsof beauty norms, while on the other
hand doing a partnership with maybe themost objectified like caricature of female beauty norms
in the United States. I thinkthat's what the movie challenges though, with
(23:04):
Margot Robbie. Yes, challenging thenorms of beauty. No, but like
that's like part of the plot.It sounds like, and there's all different
kinds of Barbies in this world,Like they're not all just Margo Robbie's like
she I mean, I think it'slike the point in the principal kind of
source situation. Yeah, I wouldsay this, which Barbies pictures are on
(23:25):
the front of the branded products,like Margot Robbie Barbie. Yes, yeah
most of the time, most ofthe time, unless you like have like
the diverse like options. Yeah,I know, I guess whe we're coming
from with it, Like it iskind of weird, but it's almost like
a way of like re claiming thatlike persona maybe. Well, no,
(23:51):
I think they're using it because itworks because that's actually what people want to
see. The thing they think theyshould do is say I retract standard norms
of of health and beauty. Theythink they should say that when it's put
in from them. What they're reallydrawn to are fairly traditional depictions of health
and beauty. I think that's thatwe've talked about this on the podcast and
(24:12):
stuff like that. Is that likethat kind of culture of like, oh,
everything is beautiful because everyone is beautiful. It's like yeah, like yeah,
but like in reality, like welike to look at beautifully aesthetic things,
and like Barbie is beautifully aesthetic inall ways, her decore, like
who she is, her personality likeit's it's and I think after COVID,
(24:37):
we've moved into a more like yeah, maybe not so hyper focused on like
the I don't want to say theword inclusivity because that's not the right word,
but like the everything's beautiful because it'slike when everything's beautiful, nothing is
really beautiful, Like nothing is aestheticif everything is aesthetic. So I feel
like now we're kind of like goingback to a world where world like a
(25:00):
little bit more like into the aesthetic, the beauty, the like the art
of something. Yeah. I look, I think that argument was always a
little bit um double handed because thesame people who would argue that, at
least in creative world marketing world wouldbe the designers and the creatives who consider
themselves to be avant guard guardians ofwhat you know, popular fashion and style
(25:23):
should be. So the rejection they'rethey're verbalizing a rejection of norms of you
know, beauty, structure, whateverit is, even beyond the human form.
They their whole job was implicitly denyingthat they believe that otherwise you would
need a designer, right if everythingwas just as good as anything else,
(25:45):
Yeah, you don't need a designer. Yeah, just like put in Microsoft
clip art, throw it out there. Yeah, that's exactly. Yeah,
Yeah, what I think is happening. And I feel like the Barbie thing
is kind of like riding on thatway right now of like, well,
we all like Barbie. She's allpretty, and like we like that because
she's beautiful and she's aesthetic and it'sa vibe like and do you think the
(26:10):
movie is going to deliver? Ohgod, yeah, I think it is
going to be the way they havekept the plot so under wraps with this
and has made have made it soconfusing about like what is it? Yes,
and but then you're getting things frommargat Robbie's like, this is the
best script I've ever read in myentire life, and that is from a
girl who's been in a lot ofreally great movies. Like it's a big
(26:34):
short where she's sent in a bathtuband explained to me how derivatives work.
Of course you would remember that theone where she's the clown lady who dates
Joker. That would be their secondliterally the definition of toxic men. Yeah,
he fell in a toxic bat.She's been in a lot of great
movie. She was in Hitania,Wolf of Wall Street. She was in
(26:56):
Wolf of I forgot about that.She did once upon a time in Hollywood.
She's been in a lot of outstandingstuff. She's a very good actress.
And I think, what is itRyan Gosseling that's in it. He
also said the same thing that itwas also one of the best scripts he's
ever read. The You know,maybe the real marketing angle here is how
(27:17):
they are marketing that film, norelease of details, putting your stars front
and center on it, having themtalk it up, doing brand deals months
in advance before the film even comesout, doing a late summer release and
not an early summer release. Ialso think is now. I know that's
dictated by what else was slated torelease, but going this late in summer,
(27:41):
like the end of July is ifyou have a big movie, you
usually want to go earlier. Yeah, I think that's they're doing it.
Then you said it's slated, butlike this timing sounds it wouldn't do as
well I think in the winter asit would in the summer. Barbie is
Malibu like she is warm weather inmy head. Also, I saw a
picture of like what they're using forlike the movie theater, like cutouts and
(28:06):
stuff that you stand from. It'sa Barbie doll box you stand in,
Like, who doesn't want to feellike Barbie? I think that's so freaking
creative. It makes you feel prettyLike that's like the movie is literally making
you feel good about yourself. It'sinsane. Well, we don't know what
the movie is about. It too, but if it's a horror, oh
(28:26):
that'd be great. I would beif they delivered like a horror movie or
some like weird sci fi with ablack mirror plot twist amazing. And then
like the opening trailer that they firstreleased had like what was it the space
Odyssey, Like yeah, like it'slike what is going on? Like it's
just like it is so all overthe place. But that's the plan because
(28:48):
I guess people talking and yeah,no one's talking about Openheimer not like that.
Yeah, not like that bomb bombboom, Atomic go boom. Black
Mirror, though, has been reallygood. Yeah, I've heard that that
has Aaron Paul in it, Ithink, Yeah, and the long one
(29:11):
they did, I watched them there. I think Love Death Robots is the
superior um episodic not episodic, what'swhat is it when you have anthology show
on Netflix? The first few seasonsBlack Mirror grand I just think Love Death
Robots has gotten so much better.Oh yeah, I have not watched either,
(29:37):
other than that one episode of LoveDeath Robots you had me watch.
Yeah, that's the only thing I'veever seen. It's fantastic. Uh.
Speaking of failure to promote any andthis has been a complaint of everybody on
Netflix, is Netflix's problem is likethey can really solved. Nobody knows what
Netflix releases. Yeah, like nobodyknows, so, like you know,
(30:00):
that's another thing is Netflix is awfulat promoting their stuff. Do you think
they need to? They I thinkthey do to the to the impact that
it has made it harder for themto get content because people do not believe
even if they get paid up front, they believe that their audience might be
too limited, not because netflix Isaudience is small, but because Netflix just
(30:22):
fails to promote it. I no, I agree. I think that if
they did more of that, theyactually would probably have more customers, and
more customers that wouldn't be complaining aboutthe price. Yeah. Yeah, And
it's the failure to promote, right, So, I think that they spent
all this money on content. Nowthey're making mostly not great content. They're
making like very like lower quality stuff. If they had spent more time building
(30:45):
up what was going to premiere onNetflix, I think they wouldn't have had
the problem they've had. If theytreated it like they were releasing Blockbuster you
know, theater movies, but it'son Netflix, would have had a better
go at it. Yeah, Iagree, but man, like this is
a run out of time. Butstreaming services, I feel like, and
this is not even to do withthe writers strike, they're all kind of
(31:08):
rough right now. Yeah, Well, I just I it was it's been
a cash cow that got way toosaturated, and I think people are suddenly
like, hey, um, afterfour streaming services, I'm kind of done,
Like I don't want to like bepaying ten dollars on each one.
Like I mean, I went throughmy phase where I cut all all of
(31:30):
mine because I'm like not doing itanymore. It's you're calling your friends like,
hey, can I get your password? I don't need Honestly, I
got cut Disney and I was like, I don't even know why I had
this. Like I watched Mandalorian,but I haven't even like been into that
for like at least a year atthis point. Yeah, And you know,
I did think about the other day, was it would be. Really
it was when I was sick.I was like, I kind of just
(31:52):
want to watch all the Pirates ofthe Caribbean movies like it kind of it's
a good summer hit. I don'tknow why, it just it just vibes
because I've never watched it before.Really, what was your um, what
was your thoughts on it? Howdid you feel? Um sucks? I
did not really like Yeah, butI loved the prequels, yes, the
(32:16):
original ones, what the metanikin andthat those are so good? Yeah,
the sequels, I agree, tookit. They well, there's like three
series. There's the original ones,yeah, then there's the ones that were
made in the early two thousands.Those are the pre criticquels, and then
(32:36):
there's the whatever Disney has been tossingowls sequel? Is that though, because
a lot of them take place contemporaneouslyto the original ones, other than like
Rogue One and like Okay and HanSolo Okay, you're right, mean yeah,
like the like Return of the Jedi, yeah, whatever one. Yeah.
The main titles I think were thefirst sequel was Okay, I was
like, this was fun. Itbrought the adventure back, and then it
(32:59):
just like umped off a clip fromthere and then it didn't make sense.
Rogue One was very good. Yeah, the uh this, you know.
I saw some Stasia the day showingthat hero movies are pretty in rapid decline
in terms their ability to attract boxoffice. I've been saying it for a
(33:20):
long time, except the Spider Verse. The Spider Verse, because it's different,
it's taking a whole like it's animated, like it's it is not I
would say a classical like superhero heromovie, like yeah, I think Marvel
is so overdone at this point,Like and DC can never get it together
to like continue a really good legacy. But every and and they have their
(33:44):
their bangers come out every decade theyhave like a good like trilogy or something
that, yeah, that slides out. But like I've been saying, Marvel
movies are all the same exact plotlinerecycled with different characters, the same fart
and dick jokes, and like itjust is not funny, is so painfully
mooring for me to watch them now, And now I'm going to be making
(34:07):
a lot of people angry. Yeah, I mean they're not going to theater.
So yeah, it really declined.They talked about, like in an
expo, like the continuation for theMarvel universe that they were going to like
and they had like eight movies plannedand I was like and like people were
like, oh my god, yes, And I was like, are you
kidding me? Like no, afterEndgame, that's where they went. Yeah.
(34:29):
I feel like people were just traumabonded at it at this point to
like the Marvel series and if you'restill like a die hard person, like
I'm sorry, but like it's timeto wake up. Yeah, they need
to. They need to rest theFrance. Now. Disney can't afford to
rest the franchise. And I getit. It's it's it makes sense,
a ton of money, beat ituntil it's got nothing left and then sell
it for scrap. Yeah, butI think they need to rest the franchise
(34:52):
for a few years. Yeah.It's just not unique. It's not interesting,
like and people like come out ofthe movie theater like sobbing, and
I'm like, oh my god,like, are kidding me? The writer
strike is why Spider Verse, likethe second movie or the third one go
push back a year now? Yeah, that checks maybe indefinitely. If they
(35:12):
can't resolve, they'll just be writtenby aich finish the Spider Verse for me.
All right. I think that's allwe got time for here. If
you like what you heard, pleaseleave us a review at your podcast app
of choice. Until next time,This has been the Record. Podcast.
(35:34):
Of Record is hosted by me JoeClements with the assistance of producer Alex Ranhard.
Of Record is produced at the TrailwayStudio in Tallahassee, Florida. Our
theme music is composed and performed byRob Goki. Special thanks to our entire
team here at sds. You cansee more information about the show on our
(35:57):
website, Podcast of Record dot com. As always, we'd appreciate your reviews
and ratings in your podcast app ofchoice. These ratings and reviews help more
people discover the show, which helpsus keep delivering quality content each week.
Thanks for listening.
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