Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.

Episode Transcript

(00:00):
On today's episode of The Record podcast, I am back and we are going
to talk about x, the presidentialdebates, targets, and the upcoming NFL
season, all on this episode ofof Records. Of Record is a podcast

(00:29):
focus on the marketing and advertising industryfrom the perspective of industry expert Joe Clements.
Joe Clements is a co founder ofStrategic Digital Services, a digital marketing
firm based in Tallahassee, Florida,and founded in twenty fourteen. Everybody,

(00:53):
welcome back to another episode of TheRecord podcast with yours truly Joe back in
studio with co host Kirstin Yo andproducer Jamie Hey. We have obviously been
off schedule. I'm going to domy best to get us back on schedule
now that summer is mercifully and hopefullycoming to an end next week. Amen.

(01:15):
Yeah, it's been a it's beena lot going on this summer.
So first story, let's talk aboutby the time this comes out, we're
gonna be out, Jamie, Monday, be out Monday. I think the
debate will still be relevance. Let'stalk about a debate, because I think
there's some interesting media angles going onthere Kirsten give a quick debate summary for

(01:36):
the listeners who don't follow anything butthis podcast. All right, we had
the first Republican debate for the GOPin Milwaukee on Wednesday of this past week,
and we had what eight candidates upon the stage I think are yep
and they all went toe to toefor the first time testing out there,

(01:57):
you know, one liners, theirzingers, and boy was it a bit
of a mess. In some ways, it was good TV. But alongside
of this, we also had DonaldTrump doing his own personal sit down with
Tucker on X at the same timethe debate was going on, so a
lot of layers there to look at. The first piece that you you noted

(02:22):
was everybody was speaking in sound bites, scripted sound bites. Yes, and
this has been happening for a fewyears, but I agree with you that
this was the most extreme case I'veseen of it, primarily because all of
those candidates understood that what happened onthe debate or really didn't matter. All

(02:43):
that mattered for them is what couldbe clipped and shared around. Yes,
a lot of that, So everybodywas speaking for the video clip on X
or Facebook or YouTube or whatever itis. And I think that is no
longer are they doing like trying toget their quip in for the coverage in

(03:05):
the mainstream media. That's not whatwas going on there. They were performing
to be memed. Essentially. Theywere trying to intentionally make mimetic political content
that their campaigns or their supporters campaignsor other people making content would use as
clips, mix, share round.That was the game that was that was

(03:32):
actually being played at that debate.It was impressive watching the candidates. Now
I was on x Twitter the wholetime that this was going You were the
only person who's used the term impressiveto describe anything in that debate. Because
the way that these campaigns pages werecutting content as it was like literally being

(03:53):
broadcasted was insane. Yeah. Likeit was like they would say a line
and not even like two to threeminutes later that that was uploaded on their
thing with like their little like cutlike it was. I mean I ran
when with a senatorial debate back inthe day, So this was twenty eighteen,

(04:13):
and so if someone told me Ihad to do that, I'd like,
that is physically impossible. There's noway you can do that, Like
we thought that just live tweeting waslike a big thing, big thing to
be like, oh he says this, but we say that like that was
a big ordeal. To keep doingthat, To cut and produce video content
like in a five minute turnaround almostwas unreal. So my guess is the

(04:39):
way they were processing that on theback end is several staff. And then
also when they were negotiating the termsof that debate with Fox News, they
negotiated a feed for themselves that theycould pull off of quickly. They had
to have, yeah, and youknow what your candidate's gonna say, So
they had an idea. They probablyhad an equivalent of a shot list,

(05:00):
a cut list that they knew whenthis happens, we're gonna cut it.
When this happens, we're gonna cutit. Yeah, And a lot of
the language that accompanies it was probablypreapproved. Oh yeah, Mike, we
said like they spoken sound bites.I mean never in my liked it.
I actually think I'd be out herebeing like Chris Christie, he knows what's
up. He I mean he was. I mean, we know he's a

(05:23):
good debater at you know, partof his his thing, but U I
mean he literally called out like theVEC the VICC. He was like,
this dude speaks like chat GPC andI was wheezing, but he did.
That's how a lot of them werespeaking, was just like bites from an
AI bought the other interesting or thething of note is for my professional career

(05:55):
in politics and extending before, probablyby several decades, the media were in
control of how the candidates were perceived. We are in the first campaign where
it's very clear to me candidates arein control of how the media is perceived.
Yes, and those candidates are nowvying for whose direct message to the

(06:23):
voters is the most persuasive. Andthe role of Fox News or CNN or
NBC or MSNBC is at this pointmenial, Like nobody trust those institutions on
the right or left. The peoplewho do already made up their minds years
ago for what they were going todo and who they're going to vote for,

(06:44):
so they're not persuadable. You lookat the ratings of Fox News or
CNN, and they're not. Ifthey didn't have that brand associated with them,
it would be a it would bea very mid podcast or YouTube channel.
Yeah, and that is essentially whatthe media at that level has becomes

(07:06):
just a prestige institution that has abig name but is pretty hollowed out in
terms of public credibility or interest.They don't drive narratives the way they used
to, They don't drive conversation theway they used to. Everything that's going
on, and this is especially trueon the Republican side, is coming up

(07:26):
from the bottom, up from podcast, up, from YouTube, up from
TikTok. Even on the Democratic side, the issues that they end up on
are coming up from that direction.But there is a little more of the
Democratic side because they're the party that'sdominant in institutions. Now, some of
the institutional stuff does matter in themedia and things like that, but for

(07:49):
the most part, all of thedebate, all of the messaging, all
the push is coming bottom up atthis point. And you see that with
the Tucker car Wilson Trump interview onX at the same time as the debate.
And it wouldn't surprise me. Myguesses, and I've seen some numbers

(08:09):
that Carlson's getting on X. He'sessentially as big as any show on Fox
News. I had a question wasthat do you think that Trump it was
wise to go on X opposed toFox News in the case that don't you
wouldn't you think most of his viewersare watching Fox. My parents would never

(08:33):
get on X. They would belike, what is X? Yeah,
they might not get on X.But problem Fox is having is it's shed,
it's It's viewers are gone. Who'son Fox News now? Tell me
Laura Ingram, Sean Hannity. Cool, but there's no one who's driving culture,

(08:54):
No one's driving conversation that it lacksthe cachet it even and used to
have in conservative world. Yeah,And my guess is if you talk to
your parents, they're watching Fox News, but they're really being influenced by something
else. I don't know if that'sFacebook. I don't know if that's random

(09:16):
conservative web sites. Yeah. Ohdear, oh dear, oh dear,
podcast foul. I don't know whatit is. But my guess is Fox
News is not as influential with themas it used to be. In fact,
they may be increasingly watching Fox Newsand finding themselves on the other side

(09:39):
of Fox on issues, which issomething that happened largely because of Trump.
I think Trump is actually primarily responsibledirectly or indirectly for collapsing Fox News.
Yeah, I mean he made itimplode on it cellf almost. He made
he made them eat each other alivea weird way. Yeah. Uh,
and that happened. And so FoxNews is is cut in half. And

(10:01):
I would say the influencers in theFox News world who used to be there
no longer really pay attention to FoxNews. It's just another mainstream institution in
conservative world. And like, yeah, sometimes it's good. Sometimes it's just
like parroting the corporate line. Yeah, I agree with that because my mom

(10:22):
used to be like a news fiend, like she would always have the news
on first thing in the morning,whether it was Fox or whatever. And
now she only uses Facebook and she'llsend me like news alerts from Facebook.
Oh my God, to talk tome about news. So I think that
is where they're going is mainly Facebook. Wow. Did you say you saw

(10:46):
numbers on the viewership for the talkerthing? But Trump, I've I've seen
previous numbers that were in like theten million range for the first one.
It wouldn't surprise me if this oneI haven't seen got overall, not at
one time, but overall was inthe ten million range. These are like
huge numbers. A lot of likecable news shows are like, you know,

(11:07):
a couple hundred thousand is their audience. And you know, I think
Tucker Carlson's primetime Fox was in likethe seven eight million range. Sometimes anyway,
it's just hard to get. Andthat's the other thing that I think
is when they got rid of TuckerCarlson, they essentially shed a lot of

(11:30):
their credibility in like the modern populistmovement and now are squarely in this like
conservative world that exists as maybe twentypercent of the population. Most of the
Republicans are now populist. The truelike conservatives exist as like a niche of
that a niche of Republican world.So the let's talk about X a little

(11:58):
more because I think that's interesting.Yeah. I was listening to the last
podcast that you guys did without me, and I think Jamie was like,
well, I don't really know whilethey went to X. Well, you
have to understand about X is thething you think of as Twitter is going
to be a dementimus part of thatcompany in the next couple of years.
The goal with X is to getinto the transactions business. They want to

(12:24):
be like an everything app. Andthe first step in that everything. App
is getting to the point where imagineif you combined like Venmo with Twitter,
what you would get. So theywant you to be able to transact directly
with other people on that platform,tip people for content, do all these
things like you can on venmo,But with Venmo you're still using dollars and

(12:46):
cents. Imagine if on X youcan tip and give money or pay for
access and fractions of a penny,which isn't practical to do if you're just
transferring dollars around because of how ourfinancial system works when it comes to money
transfers between banks. But if it'sall already on one account, like one

(13:07):
app, and you're just transferring itwithin the app, you can transfer,
you can move money at fractions ofa penny. So that's what's going on
with X and that's why they changethe name. And if you look at
the new logo, which I thinkis interesting and correct me, I'm wrong.
That logo is not your typical ultraminimalist text logo. It's not.

(13:28):
It has some like features in itthat if you look at it carefully,
it looks almost like a Roman numeral, like it would be like a financial
services or a bank logo. I'mliterally pulling it up right now to give
it a better look. Someone saysthey changed it again recently to make it

(13:54):
a thicker line. Yeah, thatmakes sense because thicker means stronger, heavier,
more reliable. So you're seeing thatwith the brand and that's why that
X change happened, because they areit's not just going to be a place
where you say crazy things on theInternet, definitely, and the X component

(14:16):
of that again, and you seethis with that Decanti's announcement a couple of
months ago was kind of mocks fordoing it on Twitter. But now you
see has like X develops and itgets, you know, it gets smoother
and better that like people with anaudience on there can directly compete with eyeballs,

(14:37):
with broadcast news or with cable newsor with whatever. So what you
really have developing on X specifically issomething that is this mix of like independent
media plus social media plus like you'llhave ads on it. And I did

(14:58):
pull an article goal and you know, if Alex was in here, he
could attest to this. So Xhas been offering two hundred fifty dollars AD
credits to small and medium sized businessesthat spend money on the platform. If
you spend one thousand dollars and more, they'll give you a two hundred and
fifty dollars credit. We have formultiple clients tried to buy ads on x

(15:18):
where we had bought ads in thepast on Twitter and like, the platform
won't work. And then Alex hasreached out multiple times from multiple clients and
gets an automatic email that's just likeyeah, sorry, We're not gonna do
anything about it. So I thinkthey got a lot of work to do
in getting that like small medium businesspiece fixed. Definitely. I hate referring

(15:43):
to it as the platform formally knownas Twitter, Like it just remokes when
like Prince changed his name or theartists formally known as Prince. It's like
Facebook, meta Google alphabet. Yeah, I mean, and it's weird because
like here we refer to like Facebookas meta, Like a lot outside of
this office does not catch on,Like it is fair. Everyone still refers

(16:07):
to it as. It is easierfor me to say meta than to say
Facebook Instagram, because unless you buyads, I don't think you realize that
like Facebook and Instagram are basically thesame thing when you buy ads. Yeah,
it's just it's not basically they are. It's the same platform, like
it automatically deploys between Facebook and Instagram. You want to talk about Target or

(16:33):
do you want to talk about whatdid I have here Tarje or about ESPN
maybe being available to stream on Amazon? Ooh uh, like can we do
Target? So of course we're gonnasay Tavor place. So this is out

(16:57):
of e Marketer Target sales last quarterslump for the first time since twenty seventeen
is that retailer is still struggling toget cash conscious consumers to spend on non
essential items, as well as battlingbacklash over the Pride Month merchandise that the
retailer offered in May. So Ilooked at some of the numbers on this

(17:19):
and what I saw, as criticalas I am over companies that they make
political mistakes. I don't think Targetslost last quarter. It's hard to tell
how much of that because they hadbeen losing money quarter over quarter for two
years because they had such a driveup pre COVID and then in COVID.

(17:41):
I think they're just rebound. Ithink they were already. They were already
if you look at the chart fallingpretty drastically quarter over quarter before that happened.
So, but curious your thoughts.You're an avid target shopper, target
aficionado. You ever saw Kirson andTarget and you needed help, you should
just go out Kirsten where something is. Sometimes I think about wearing a red

(18:02):
shirt and walking around bossing people around, just like on a good old Saturday,
especially like during Black Friday, orlike during like the college rush back
here when people are coming back toschool and I just want to be like,
no, you can't, you can'tstand there, the line starts over
there, and just like really messingpeople. I don't think the pride thing
really was a huge hit for Target. I mean, yeah, it maybe

(18:23):
was, like at the time alittle bit more, but I think most
people have moved on from that.Well, remember this would have been the
prior quarter, so this would havebeen Q two. Okay, so this
would have been the quarter April MayJune, so this would have been that
earnings would have been in June,yeah for that month, so sure,

(18:45):
yeah, the earnings will probably belower because that was when people were more
you know, outrage. I wouldalso say Q two is probably a part
for a normal consumer where they're notbuying a bunch of stuff because all the
holidays are pretty much over at thatpoint. Kids are getting out of school.
They might be buying a vacation,but they're not going to Target and
stocking up on stuff. I mean, like I would say it's probably one

(19:06):
of the least important quarters. Ihave no actual financial background with that,
but if I was going to guessTarget makes their money at Christmas, Target
makes their money, and Halloween Targets, back to school, back to school
I think probably makes Target the mostmoney. But the dorm stuff is insane.
I mean, if you go intoany Target right now, I mean

(19:26):
it's like they're giving it away free. The way people are pulling that stuff
off the shelf. I actually wouldsay, or I would kind of think
Quarter one would have the least amountain. No, yeah, I could see
that because like the start of summer, you know, they have their huge
bathing suit like like January, February, March, because like what really happens

(19:47):
in that time that Target doesn't reallydo marketing for Also, I didn't know
what Target was doing so bad withsales, like with the amount of people
that like romanticized Target, like talkinghow it's like this huge, like going
to Target making it a day tripand then getting Starbucks and now fall starting
like everyone loves Target. Yeah,I mean, remember what that is is

(20:11):
quarter over quarter comparison. They werenot up over that quarter previous year.
They were down from that corner pievesyear. So you could still be profitable,
you're just not growing. So they'renot gonna say losing money. And
but look there's a counter to this, which is Walmart had one of its
best quarters, which I actually questionhas being as much a signal that maybe

(20:36):
there's an issue in the economy becausepeople the economy gets better, people start
to up shop. You move fromDollar General to Walmart, you go from
Walmart to Target, you go fromTarget to department store. Has the economy
slows consumers start to sub down departmentstore to Target, Target to Walmart,
Walmart to dollar Store. I alsobet you that Walmart makes a whole lot

(21:00):
more money just with their grocery selection. I mean they have a full grocery
store, like Target has a nicelike I can make dinner place, but
I can't get a road tistory chickenat Target. I can't. I mean,
they have some frozen food there,but like not not a plethora anywhere
near what Like, I mean youget fresh produced all over in Walmart.

(21:21):
Belly, there's a whole Yeah.I would say they're like legitimately like a
Target in a public st grocery storelike had a baby like this is And
I think that's a big reason withyou know, inflation, people are doing
their grocery shopping at Walmart. They'renot going I mean, you can't really
grocery shop like a hall at Target. Yeah, you're like picking it up

(21:45):
because you're there buying other stuff likeTargets where I'm like, oh, yeah,
I did make flowers. Exception wouldbe the super Targets, but super
Targets are not nearly a like everyWalmart now is essentially a quote super Walmart,
because Walmart started in the ninety ischanging all of its new stores and
then it's old stores into the conceptthat we know today is just Walmart,

(22:07):
which is full grocery, full retailside together. Target is still way behind
in the super Target model. Dothey even need to have like a full
grocery in a Target? Like doyou think that's imperative for them to compete
against Walmart? I my just knowingthe amount I know about retail. It

(22:32):
is probably a big risk to gofull on into grocery because the margins are
so constrained. It's a very competitivepeople are really specific about where they buy
groceries. Hard to get them tochange. So there's if they The reason
they probably have it to this pointis probably because of that. Like they

(22:52):
could do it, but the valuefor them isn't there. They're better off
optimizing margin on product in other areasof the store. Yeah, I sell
your home goods, up sell yourpet stuff, up sell your clothing,
Yeah, which I think because they'retaking risk in those areas is why you
get something like one of the reasonsthe Pride Month stuff happens is they're taking

(23:14):
risk in some of their market positionto up sell essentially discount products, which
means they're trying to be culturally onthe edge of things. And then if
you're on that line, you're good. You can sell your your products at
a higher margin. Then you crossthat line you could be in trouble,
which is what happened to them withthe with the Pride stuff. Yeah,

(23:37):
tarje I can't wait for them toput the Halloween stuff out though, I'm
like really excited it's coming. Ijust think, what that that situation.
I think they just marketed to thewrong age group. Well, the problem
is they put in the front ofthe store. Yeah, like that was
the That was the key issue.I think is they put it right right

(24:00):
out in front, had some lightkid stuff in there, and didn't like
their positioning of it was fairly culturallyblind, given what they had seen happen
to butt Light earlier in the year. And I think, and I have

(24:21):
some piece of another article I pulled, and this is out of Oh dear,
Where is it? Oh dear,Oh dear, Where could it be?
Where could it be? I justhad it up, Kirsten quick fill
in? Are here? It isout of the drum and it's a Studies

(24:41):
show strong support for LGBTQ plus representationand advertising. Survey of twenty three hundred
US adults indicates that consumers actively seekbrands that support the lgbt plus community and
may cease their patronage if these effortsare reduced. Now, the first thing
about this poll is it was sponsoredby the Cultural Inclusion Accelerator and the Alliance

(25:07):
for Inclusive and Multicultural Marketing. Sois that yeah, probably hard angle lobbying,
pro pro anything progressive. So,but even their numbers here's and they
don't share the whole poll because thecross tabs. If they did the poll,
probably probably undermind this. I've seenplenty of date on it. Seventy

(25:29):
seven percent of the general population orcomfortable with gay and lesbian representation ads,
while twenty two percent are not comfortable. Seventy four percent of the population are
comfortable with transgender representation ads, whiletwenty six percent are uncomfortable. So more
people are uncomfortable with looking at likegay couple than they are like transgender.

(25:49):
Is that no, No, No, it's seventy four percent comfortable transgender,
seventy seven percent comfortable with gay andlesbian. Oh okay, I misheard you.
I was like, that's weird.And here's what I would point out
on this, and I think thisthe people doing this poll know this and

(26:10):
are kind of obscuring it a littlebit comfortable with it. In advertising,
Okay, when you do polling,the way you phrase the question matters.
The answers people expect you're going togive matter A lot of things change that
and this is what often gets marketersin trouble when they try and go into
this area of politics and don't realizeat all how political polling works, or

(26:34):
how to phrase questions or how toget an actual answer from people. This
has been my case the whole timewith this is yes, like I fully
believe seventy seven percent of people callit, eighty percent of people are comfortable
with gay, lesbian, trans whoeverin an ad that seems perfectly true to

(26:56):
me. What consistently gets retailers brandsmixed up is they don't understand where the
line is between you're just you're showingsomebody who happens to be LGBTQ, plus
they're part of your consumer base,and you're showing them in an ad,

(27:18):
and then stepping over the threshold intothe political domain, where you're taking what
is seen as an active position onpolitical issues with your brand. The key
part of this is the rainbow flag. And I've talked about this before.
When you put the rainbow flag upin your store, in your you know,

(27:38):
on your brand stuff. If youare progressive, you probably think you're
signaling like inclusivity and being an ally. If you're conservative, what you see
is you may as well have hunga Democrat flag up. You might as
well, have put like Joe Bidenbanners up in the store, because it's

(28:00):
not just the identity elements that arebottled up there. It is so closely
aligned with an entire political slate ofissues and opinions that it is de facto
a political position. And I've alsogiven the examples. It would be like
if you walked into a store andthey had an NRA flag hanging in the
wall. You don't just be like, oh, they're pro gun here,

(28:21):
which is you know, arguably constitutional, right, you think this is like,
these are pro Republican people. Ibet they love Trump. Yeah right,
And that is what continually gets marketersin trouble, and that's what happened
with Annaheuser Bush but Light they thoughtthat deal it was just like an inclusive
person but really the persona of thepersona was, oh, this is a

(28:47):
political influencer like that. That's whatgot them in trouble is they crossed the
cultural identity barrier and went into thepolitical space. Yeah, now you get
into this other piece so that yousee right here, which is on the
advocacy side of things. They knowthis and so they're advocating we'll step into

(29:10):
the political domain they're trying to pullbrands into the political domain, kind of
denying that it's a political domain whenit is in fact a viewed by probably
more than half as of the ofthe customers being like, oh this is
overtly political. Yeah, totally,whoa, whoa. This chair is gonna

(29:32):
break, y'all. So to heara crash, that's just me. You're
falling down. Don't worry, I'llhear me go oh yeah, yeah,
I play a sound effect. TheInformation is reporting that Amazon is an early
talks with Disney about a potential partnershipfor the development of a new streaming service

(29:55):
for ESPN's flagship channel. At guessthe price of this. Oh god,
it's gonna be like sixty five dollarsa month, Jamie, Oh god,
I don't even know. It's gonnabe sixty nine because it's Disney. Yeah,
gang gang included. It's just astreaming, it's just streaming ESPN streaming
ESPN flagship channel. Uh twenty uhtwenty between twenty and thirty five per month.

(30:21):
Okay, I was close. Yeah, you're close, real real,
get real. Nobody is gonna paythirty five dollars a month for ESPN just
like streaming one, like one,and then you probably get ads. You
God, you will get ads.I know you will, Yeah, slip

(30:42):
the ads in like and I know. I don't know if you followed,
because I think this is interesting thatESPN is now in a deal with Penn
National to do sports betting. OhGod, which means ESPN Disney now has
a relationship with Barstool. Dude,like, bar Stool, tell me it's

(31:04):
not rigged. Tell me it's notrigged. These games come on. Well,
my guess is if you made me, if you made me predict the
future of sports, it is goingto become so quickly and so overtly corrupt
that I think by the twenty thirtiesprofessional sports could get kind of rough in

(31:30):
terms of like people believing it's true. I think you're right. I mean,
how do you prove it's not?Like I mean? I mean,
it's it's a situation where if you'rea player and you can sure you might
say, oh I don't gamble onsports, and you sign it in your
contract, but you can have abookie place your bet. You can you

(31:53):
can bet against or for yourself basedon information that you know, based on
you decide to throw the game.It gets pretty rough pretty fast. And
that's not even to say the officials, the owners, the you know.
You run you run down the lineof everybody involved in a professional sports team,
and it starts to get pretty stickypretty fast. I'm looking at penn

(32:15):
Stock now because I'm like, yeah, it's low man. Well, it's
probably why they got acquired about timeto scoop it up. Get some of
that. I mean, I'm justsaying, and I can't, by the
way, I can't remember if itwas an acquisition deal or if it was

(32:35):
just a partnership deal to to doit. So I think that is an
interesting angle on ESPN. Yeah,to now be kind of overtly involved in
in gambling, yeah, which isweird. Look, I don't think ESPN
had another direction to go. They'renever going to get the cable package back

(32:57):
where every household America just gives themtwenty dollars a month for free. Yeah,
So that's not going to happen.You're never gonna get enough people streaming
at twenty or thirty five dollars amonth, so you have to pick up
incremental revenues somewhere else. And Ithink the only place they could go is
gaming. Yeah, I think you'retotally correct, but like, I honestly
don't know who'd pay thirty five dollarsa month for me. Man, I'll

(33:20):
be watching my cracked streams where Ican just hire any game I want off
of it. Like I'm just Imean, I cut down on a lot
of my streaming stuff in the lastcouple of months, and I even might
go a little bit further with acouple more. I just go on.
Just just no way you can paylike fifteen plus bucks a month for each

(33:42):
service at this point, Like itjust it really doesn't make sense. I'll
tell you what I am looking forwardto, and I think is going to
be a very good experience. I'vetalked about this before. I think ESPN
or NFL Sunday Ticket on YouTube isgoing to be one of the best sports
viewing experiences, uh, like thathas ever been available to the consumer.

(34:05):
I think you're right. I wasactually even looking at getting that, to
be honest, I was very I'mdefinitely gonna get it. Oh good,
Yeah, we'll go over to Joe'shouse. Yeah, I definitely will not
share passwords, no way, theydon't do that. Joe's getting his backyard
fixed up. We're gonna be grillingand chilling and watching YouTube. Sunday ticket

(34:27):
Joe fell sucker to the backyard industrialcomplex, and I may never financially recover.
Just punch the microphone. But thethat NFL Sunday ticket package, I
think is the best deal the NFL'sever made. Yeah, for uh sports
viewing at home of of out ofmarket games. It's it's expensive. It's

(34:51):
a couple hundred bucks, Yeah itis, But it is for people who
are fans of an out of marketteam, which are probably fifty million Americans.
It is a great value proposition.Maybe I would argue one of the
best value propositions in entertainment, becauselet's take a Taylor Swift ticket. How

(35:13):
much does that cost? Six hundredbucks? Six hundred bucks? But you
are like favorite team that plays inanother market. You don't have to go
out to the bar to watch itanymore. On you know, Sunday ticket
streaming for commercial licenses, you don'thave to travel back home to see it.
You don't have to get on someshady like cracked feed. You can

(35:37):
pay two hundred bucks, sit inyour house and watch the game. Yes,
and you don't have to get asatellite or a subscription into anything else,
because YouTube tv is will just sellyou the one off Sunday ticket deal.
Do you have you Tube TV?No? No, I'm just curious.
That's Have you ever we've talked aboutbefore? Have you ever been on

(35:59):
that product? It's going to bethe dominant TV viewing product in the next
ten years, the strategy that Alphabetis running on that. I'm surprised they're
getting away with it so quietly,but it is. It's going to kill
off most of the cable companies.We talked about this on the show a
couple of times. I remember,No, I still haven't been on that

(36:22):
platform. Yeah, it is sowell done, so clean, so consumer
friendly. I don't I don't seehow over Time, a Comcast or Time
Warner, anybody competes with it.And Google's ability to monetize it means that

(36:42):
they can keep the cost to theconsumer very low and monetize the ads at
a much higher cpmm. So youtwo beds, beds. I am very
excited for Thursday Night Football to bereturning soon on Amazon. Yeah. That
and I hope it's the same commentatorsas it was last year. I thought
they were such good, Like Iwatched this last year. Oh Lord Jesus

(37:07):
Fitzgerald fitz On Fitzgerald Fitzpatrick was oneof them, Thursday night football host.
Let's see Ryan Fitzpatrick, Michaels,Kirk, herb Strip, Marshaw Lynch was

(37:35):
on it, Carissa Terrissa Thompson,whatever her name is. There was There's
a lot. There was a lotthey had. They had guessed on it,
like Lebron James this is on itonce. They had a bunch of
It was just funny. They wereso funny, Like I never did I

(37:55):
ever like watch the end of likea preseason or like the after show thing.
I like literally looked forward to itbecause the fans would be so drunk
behind them and stuff and they wouldplay to it like, yeah, it
was kind of a little barstool likeit was fun. I am NFL terms
not looking forward to having two JaguarsLondon games. I hate that nine thirty

(38:19):
start time. We'll just record it, It's true, but uh, I'll
probably get up and watch it.It's just inconvenient, yeah, because nobody
watch the game in the middle ofthe day nine o'clock. This entire room
right now, let's just do allpeople? Why are you wincing, Jamie,
I don't claim duvall? What doyou claim? That's sad? Saint

(38:45):
John's no, Saint Augustine, SaintJohn's whatever. Do you have an FL
team, Jamie M Do you havelike an NFL team you root for?
How did? This is not arelevant discussion for the podcast. We'll get
into it afterwards. Me in myoffice, you're to get an NFL team.

(39:06):
She's being as signed an NFL teamhard. Everybody. Thank you for
listening. If you liked what youheard, please leave us a review on
your podcast app of choice. Untilnext time, this has been the of
Record. Podcast of Record is hostedby me Joe Clements with the assistance of
producer Alex Reinhard. Of Record isproduced at the Trailway Studio in Tallahassee,

(39:30):
Florida. Our theme music is composedand performed by Rob Goki Special thanks to
our entire team here at SDS.You can see more information about the show
on our website, Podcast of Recorddot com. As always, we'd appreciate
your reviews and ratings in your podcastapp of choice. These ratings and reviews

(39:50):
help more people discover the show,which helps us keep delivering quality content each
week. Thanks for listening.