April 21, 2023 • 37 mins
Digital Ad Market Update: 4/15 - 4/21 2023
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
On this week's episode of the ofRecord podcast, we talk about Taylor Swift's
massive revenues and also other things aboutTaylor Swift being revealed during the shows,
the emerging Mario Brothers franchise, andthen an update on the never ending bud
Light saga on this week's of Record. Of Record is a podcast focus on
(00:32):
the marketing and advertising industry from theperspective of industry expert Joe Clements. Joe
Clements is a co founder of StrategicDigital Services, a digital marketing firm based
in Tallahassee, Florida, and foundedin twenty fourteen. I'm Joe Clements and
this is the Podcast of Record.Everybody, Welcome to this week's episode of
(01:10):
The Record podcast. I'm your hostJoe Clements here with co host Kirsten Hello,
producer Alex Hello. That's ominous,Yeah, very ominous, sir.
Sign of the time, spooky signof the times, Harry Styles. That's
(01:32):
how I felt when I woke upthis morning at four forty five in the
morning to an emergency alert in Florida. That was a test, big big
news in Florida, testing the emergencyalert system on all the phones in the
middle of the night. So firstbig story. We talked about this a
(01:52):
number of times, and I thinkI've said this a few episodes ago,
is I thought that the Taylor Swifttour would be the highest grossing ever,
And it looks like if she addsdates in Europe or Australia or wherever,
it could be a billion dollar tour. So Billboard is reporting she's doing about
(02:12):
eleven to twelve million a night inticket sales and then another two million dollars
a night in merchandise sales, andright now she's expected to land between five
and six hundred million with the currentschedule, but that excludes any overseas dates.
So the expectations she could become thefirst billion dollar tour and probably on
(02:35):
the fewest number of dates, andBeyonce is close behind that. Beyonce could
do that more on her strength overseasthan domestic. Taylor Swifts would be mostly
domestic. So I think she's gonnafall a little bit short of the billion.
You think she's gonna fall short ofa billion if she adds it.
I mean like, if you're onlyat five hundred six hundred million, you
(02:55):
still have the other whole half togo. Essentially, so it's a lot
that a lot of Like if shewas like two hundred millions short, I'd
be like, yeah, you couldprobably do it. Yeah, And you
know, I don't think she'll beable to sell out multiple nights straight in
Paris in a stadium shell. Shecould definitely do one night or two nights,
but not three or four. She'sbeen doing three nights in cities,
(03:15):
right, Yeah, I think that'llbe harder for her to do in non
English speaking Europe, But you neverknow. It's interesting because as we just
had the Taylor Swift Palooza in Tampathis past weekend and now she's in Atlanta
coming this coming weekend we're recording this, how many people have said, I'm
(03:36):
going to Atlanta now after they sawit in Tampa. They're going for a
second A lot, a lot alot of people. And I think that
is going to play a little keypieces like the repeat Offenders. Well,
and these are tickets that were alreadypriced at you know, pre concert prices.
If they go overseas or at datesin the United States, I think
(03:59):
you'll see price is fifty percent higherthan what they initially sold out. Now
because you can look at the aftermarketon these tickets, and there's not a
big aftermarket for these tickets because mostpeople bought and held them. Yeah,
that you you'll have starting ticket pricesat seven hundred dollars, eight hundred dollars,
because in Tampa last week, evenlike the second deck seats were five
(04:23):
hundred bucks, right, Alex wasthere, Yeah, Yeah, it's around
that. What were your tickets?They were Section one to eleven and they're
around five hundred yeah. Yeah,So in order to make a billion dollars,
you essentially have to be able tosell out stadiums night after night to
people paying five hundred bucks a ticket. That's how much money that is.
(04:44):
I think she's gonna fall a littlebit short of it. If I was
going to give her total number,it'll probably be like eight seventy five.
So they're speculating that if she goesto Europe and Asia or adds fifteen or
twenty shows in the right US andCanada markets, that she could hit it
because they think they think she couldincrease ticket prices. Canada is a great
country for her to tour and becauseit's still very like relevant. Yeah,
(05:05):
you can't do stadiums until summer anyway. In Canada. Yeah. So,
um. The other interesting Taylor Swiftmeme that's been going around is the Taylor
Swift uh kiss you want to describeit? Is this real? We're just
watching? Yeah yeah, well you'veI've seen multiples of these, the tailors,
(05:26):
like dancing on a chair. Yeah, she's just she's got a real
um, she's got real sexy cutewith it. Um. You know she's
always done the leotard garb, butthere's been a couple of videos where I'll
just like, what, yeah,that was close. So I mean it's
like, you know, she's dancinglike she's single. Um, just like
(05:46):
she said she wouldn't the songs.Yeah, she likes sparkling, you know,
to see Taylor Swift's taint is thejoke Taylor's taint. Someone in there
said she almost showed us her Dorothy, which is so I literally laughed.
I laughed so hard. I scaredmy cat off my laugh. But this
is and so when you we werejust talking about this, but there's a
(06:09):
meme that when she does it,they put the clips on social media.
People are like, sorry mommy,sorry, sorry mommy. That meme,
Like what brand is going to makethe best use of that. Oh my
gosh, is it like if Iwas a beer brand, I've had this
beer, someone sets it on thecounter capital one mm sorry, pull out
(06:33):
the capital wad car like sorry,mommy, Sorry, mommy. No,
the whole thing is is sorry mommy. And then like you get your cash
back because you're protected or some somethingdumb like that. I don't know.
Yeah, it's a little sleazing,like somebody's got to use that, sorry,
mommy meme. I don't even know. I don't know if any brand
would use it because it is sucha sexual theme, Like I don't know,
(06:54):
you'd have to be an edgier brandfor sure. Yeah, maybe like
liquid death. Sorry, mom mommy, Sorry, sorry, sorry, sorry,
I mean mommy, I mean sorry, I mean mommy, it's so
stupid. No, I mean there'sthere's been, um as we know,
plenty of edits to the Taylor Swiftconcert footage, and I mean people slow
(07:15):
some of those parts down and itjust looks do you like the pay by
play breakdown of it of her shakingher thing? I mean, get your
coin. Essentially, she's selling upskirtpicks for five hundred dollars each, and
that's a great business. It's it'sit's it's putting only fans out of business
for free. I guess it's notfor free, really out her bucks.
(07:36):
The people who are that close getto see Taylor's it's more five it's probably
thousand dollars. I've seen a lotof clips of her performances and stuff,
and like I was just watching herreputation tours, like some of her stuff
on that and she never danced likethis until now. Do you think obviously
that dance number is intentional? AndI have to believe her team to social
(08:00):
media pretty carefully, so they're familiarwith this. Do you so you think
they know that this is a thing? Right? Oh? Yeah, Yeah,
Well she didn't actually throw it backlike that in that dance number in
Glendale. She only started doing itin Vegas and that was when it really
like took off and I and she'sbeen doing it at every like yeah ever
(08:20):
since. So yeah, I thinkthat. I mean, we know Taylor
stiff lurks all over over TikTok,like she reads what people say, like
that's I think what she does onthe week when she's like not performing.
Um, so I'm sure she sawthe extremely positive, extremely positive energy.
(08:41):
It came from women specifically, whenshe did that, people melt. I
melt when she does that. Idon't know, it's she's just a very
attractive woman. In her defense,she's it was only during one song.
It's a vigilante shit, Yes itis, yeah, but that's not like
it's the whole show. Yeah,but that's like the meme that has been
(09:01):
like I think, like the onethat gets people's attention that I've noticed.
She also gets like a lot ofattention from clips that like she is like
she'll look somebody in the eye andthe audience and like point at them and
like she's like she's singing to them, and people are like, I literally
just like Captain Life and like Ican't the moment can't get any better than
this. Um. The other memesare her errors that she's been messing up,
(09:24):
Like she missed her dive on onenight in a Tampa, Like she's
been doing like the the you know, like the dolphin dive into the stage.
She missed her que because she couldn'tsee the floor properly. There's been
a couple times where she's messed upthe lyrics or something. Um, those
have gotten really popular, she said, the wrong starter opener for her.
It was Gail and she said itwas like Gracie whatever in Tampa. So
(09:48):
her errors are also a big memetoo. But you know, she's she's
been really playing them off super fun, Like she she's pretty just playing three
and a half hour shows. Yeah, she's she's owting like guys like,
yeah, she's like, ha,does matter next song? Who is besides
Taylor Swift herself, who is capitalizingmost off this early summer phenomena. I'm
(10:11):
really summered spring Like, just likethe music market, are you talking about?
Well, what what brands our companieshave you know, managed to get
some, you know, right inthe wake a little bit. There was
a coffee shop in Tampa that wewent to the day after the concert that
had this whole eras tour coffee flight. There was like a Lover Era one,
(10:31):
there was the Red Era, andthere was two others. But it
was cool. Are these brands notrelated to Taylor Swift? Like just other
ones that are riding a spring wave? Yeah? Like, well, who
is like this concert? Is thereanybody any brands that are kind of like
marketing adjacent to it? Honestly,I don't think so. There's not.
(10:54):
I mean, like look for Sachidoes her outfits. I think is like
the one brand that is actually yeahlooped in on this, but the Brsaces
not the biggest deal ever with Targetat this point. Yeah she should.
If they could come up with anEars tour line, I would quite literally
buy every little bit Instant one dollarslike Instant Kirsen spend two hundred and fifty
(11:16):
dollars at Target. Yeah, theremerch they were selling. Those lines never
got short too, looked insane.You're telling two million dollars of merch to
show is like no joke, that'shigh volume. How do they How long
do you think people stood in linefor? That? Was it moving?
It was moving, but like bythe time you got to the front,
like maybe your item you wanted wasn'tavailable anymore, like people were we only
(11:41):
got the triple X lodge. I'dbe like, I sleep at it Tailors
Tate, Maybe we should bleep thatpart out. I mean, his Tanna
bad work probably won't get the fullmonetization this episode. You know, I
(12:03):
think it's called the Prietle plura Prietle. Is that what that part is actually
called. I'm Susan an Anatomy podcast. Yeah, that's true. Other item
that I've seen and has been sounder the surface mainstream for so long it
almost blends into the background. ButI know Alex and I saw it was
(12:24):
the Mario Brothers movie Super Mario.Yeah, which that looks like it's going
to be an emergent film franchise that'sgonna gonna kind of ride alongside a new
theme park opening in Orlando in acouple of years. Yeah, I've seen
the time, the proposed timeline.I don't know if it's real yet.
It might be fan made, butif it's real, that'd be super cool.
(12:46):
Like they're bringing in like Super Smashis like the the MCUs kind of
like Infinity War like it Like itcould be really cool the way they set
this up. Do you think thatuniverse can sell? Do you think the
Mario You know, because the moviedid really well, you think it'll sell.
Like the critics won't like it,but that's it's not a movie for
(13:07):
the critics, for the people whoplayed the movie for my four year old.
Yeah, but there's a lot ofjokes I think like adults would only
get so I mean it's like perfectfor everyone. Yeah, Like Jack Jack
Black who was the True Stars BouncingPeaches Peach, Yeah, um on on
that franchise, you know, withMario and he's the Mario characters kind of
(13:33):
been around co branded with stuff forthere, but they've never really banned at
the level of like a Marvel orDisney. Do you think that's going to
happen? Do you think there's goingto be some big brand deals inked with
Nintendo now to that puts Mario backon, you know, cereal boxes back
on you know, T shirts andcoals or whatever, you know. I
honestly I think they could. Yeah, yeah, for sure, because I
(13:56):
think Mario has like a fresh enoughtaste to it at this point. It's
old and it's warm, but likepeople haven't been exposed to it in a
long time. Well, I meanthe nerds with Nintendo switches, but nobody
else, right, maybe not?Yeah, because where else has Mario been
available for a Nintendo switch For thelast ten years, they had an app
that you could put on your phoneand play Mario Kart. Okay, yeah,
(14:18):
Mario Kart's been been yeah for along time on some devices that on
WE or something. Yeah, yeah, but yeah, I mean We is
fifteen years old. I know,and I'm thinking about buying one because I
kind of want to play we fit, you know, it's kind of fun
game. Shout out, Nintendo,send the stuff. I think that,
(14:41):
you know, Nintendo has a reallyspecial thing with this Mario thing is because
it has the nostalgia of all thesemillennial gen X parents that want to get
their kids into it, and theyenjoy it, and it's fresh enough that
their kids can actually enjoy. It'skind of like when teenage Mutant Ninja Turtles
kind of like did their like,you know, there's another one coming out.
Yeah, Like like kids love MutantNinja Turtles just as much as they
(15:03):
did in the eighties. Yeah.What I realized I took it was my
four year old Dutter's first movie intheater, and she didn't really know what
Mario was. So I pulled upthe Nintendo website and actually had this like
character page to show her the characters. One of the things about Mario was
like, it's kind of designed tobe appealing for kids. Everybody's kind of
chubby and round and colorful and colorful. Yeah, and they're cute. Yeah,
(15:26):
yeah, it's not an even bowserwho she was scared of is not
really that intimidating. Yeah, becausehe's Jack Black. Because he's Jack Black.
Yeah, his hair is always kindof like blowing in the wind a
little bit. Um. So that'sall I have to say about Mario is
something I think we're gonna see alot more of. Yeah, the emergence
(15:50):
of a new universe. Where dothey do live action Mario again? They
had a live action Mario when Iwas a kid. That sounds like vaguely
familiar. It was like early nineties. It was not that great, right,
it's become a cult classic sense.But now I mean like on Mario
where they redo it, but it'slike, you know, very cyberpunk Mario
(16:11):
like reels that would be hilarious.Yeah. I guess we'll stick with the
cartoons for now. So AI frontstory in the Wall Street Journal speaking of
video games. How AI is buildingthe next blockbuster video game? How are
they doing it? Well, theAI is effectively just making it cheaper and
(16:34):
easier to build video games. Yeah. So one of the pieces we've talked
a lot about the you know,the writing side and the content creation side,
but there's another side of it.In the last year that's blown up
and that's the video and animation productionside, and that includes video games.
So there's this expectation all I wouldcall it beyond a theory and expectation of
(16:57):
people in that field that video games. In ten years, you're just gonna
create your own video game. You'regonna text prompt what you want, computer
is going to spend it up foryou, and you'll just get to play
your own video game that you inventon your own. Now, my question
is, do you think most peopleare capable of inventing their own video game?
No? In today's day and agenow, No, I don't think
(17:19):
people are creative enough to because it'snot just like, oh, I want
a like like a first person shootergame. You have to think of like
what's the plot, what's the environment? Like, what are the challenges?
And almost by the time you're donethinking through it, you've almost spoiled the
whole game for yourself, and it'snot going to be maybe as yeah,
(17:40):
because that's part of the fun.So you might be able to make the
game for other people. Like tocost to make a video game, they
go from fifty million dollars to fiftythousand dollars, So a lot of people
can get the video game market,but you're still going to be making it
for you because you'll know everything unfolds. Yeah, it probably wouldn't be as
fun to play, Yeah, butlike you know, there's maybe open world
(18:02):
things that like people would enjoy.Like if I said, oh, I
want to make a medieval version ofthe Sims. I like the Sims,
I just want them to live inlike the plague times. I mean that
could be fun because I don't knowhow that all ends. I could come
up with endless stories on how tomake these Sims live in those eras.
So there's some games I think youcan make it work. Yeah. Yeah,
(18:23):
where maybe you're you're kind of makingyour own world inside the games existing
game universe. Yeah yeah, thatcould be cool. Yeah, so you're
making your own expansion pack. Yeah, or you're like, instead of just
playing missions with your friends, you'rewriting a mission for your friends, which
I guess this then just becomes Dungeonsand Dragons. Yeah, yeah, pretty
(18:44):
much, but that sounds kind ofcool. Yeah, more than just the
board game. Yeah, where you'relike, all right, guys, I
made a new mission for us.See if you can solve it. Oh,
it's gonna be like, what ifthat's what Dungeon and Dragons does,
Like they pick this up and that'show you do campaigns. That would be
cool. I'm never actually played Dudgeonsand Dragons, but I just know there's
(19:06):
a dungeon master, so I assumethat's what that person does. To be
honest with you, they basically theylike, yeah, they basically have like
the rules on how the game's goingto go in the plot and stuff like
that, and everyone else kind ofjust like entertains it. You should play
it. It's fun. Yeah,when I have three years to play one
game. Yeah. So another adthis is marketing brew reporting. Netflix has
(19:32):
been doing brand deals recently, whichI'm surprised they've never done it before.
But to think of it, younever really see Netflix branded stuff sept maybe
some of their kids content out inthe wild. But Netflix and lacost announced
Stay Who branded apparel collection that bringsiconography from eight of the streaming services original
shows to La cost clothing. Ohyeah, so you can get your Stranger
(19:55):
Things outfit. But it's like lowkey outfit. It's or is it kind
of like a graphic shirt or somethinglike that. No, it's it's like
actual outfits. Let me, Uhso it's going to have Bridger ten Elite,
loop In, money, heist,sex education, shadow and bone,
stranger things in the Witcher. I'mcurious what they look like. Yeah,
(20:19):
is there any photos you can sharewith the class? Not for you guys?
And I guess they recently did somewith Walmart Actually yeah, here you
go. Oh well, stranger thingskind of recent collap with Billabong and they
were selling that at I think HotNo Hot Brandy, maybe pack snack Son
(20:41):
Pacific Sunwear. That's cool. Yeah, that's cool. I like that.
I like that more than a littlebit of a the graphic Ti He's like,
I mean they've been doing those fora while. You know, I
don't think you see that enough.I don't think you see dramas monetizing lines
enough. Dude. I think thatthat would be so popular for so many
movies and so like, like wewere just saying, like, if Taylor
(21:04):
Swift had an Era's collection and itwas just outfits inspired by the outfit she
wore, I would probably buy everysingle one. Yeah, all, I
think that'd be great. Twilight.I always thought that, like the outfits
and Twilight were so like edgy,cool, back when I was in high
school and stuff like that, andI would have like literally bought up the
whole line of that just to looklike Bella Swan or something that like,
(21:25):
uh, you know, yellow Stonelines, Session lines, you look like
old money, you look like newmoney. Like I think dramas underplay because
when you build those characters, alot of the part of the characters becomes
their wardrobe. Yeah, and beingable to sell into the wardrobe, I
think is something that is under underdone. Oh my gosh. Yeah, if
(21:48):
you had a Beth Dutton line,women would probably buy that up. Yeah,
But I feel like they need togo further and not just do like
standard sizes. They should do tailoredstuff too. So you're you're like talking
like unique things, like because you'rebuying a whole wardrobe, like you want
it to fit the right way.Yeah. Yeah, I don't know,
that's my chest custom. I thinkthe problem that they run into with that
(22:10):
is a lot of the outfits areprocured already from like a existing brand.
Yeah, you know, I thinkthat's probably they're all wearing Wrangler jeans.
I guess you could do a brandthen with Wrangler for that. Yeah,
Well, what you would do isWrangler would just have its own line,
Oh, this is the yellow Stoneline, and they would co promote it
(22:33):
with those characters. And I thinkthat's the I think like that. I
think that's way underplayed in brand deals. Yeah, outfit's inspired by outfits inspired
by I would buy that up.So when I watch a movie and I
like develop a character's personality over thecourse of two hours, I like walk
(22:53):
out and I just become that character. That's how I felt watching The Batman
in the movie theater. I waslike developing a whole personality of being edgy
and sad. Let me looking inthe way. Yeah, Like it was
(23:18):
such a good movie. So,uh, bud Light follow ups the story
that it's cooled down a little butstill not all the way crispy boys are
having problems. I watched a TikTokof somebody getting arrested out of a Walmart
because this man was literally used toknow what I'm talking about, But it
wasn't even bud Light. He wasjust taking like bush light, it was
(23:40):
bush light and throwing these boxes againstthe ground like a like a bit of
rage. And then someone was recordinghim and he literally like just chuck this
can at the person as heart ashe Yeah, pretty good throw. But
they arrested that guy. It's like, so I'll give it to Ann Heeuser
Bush. They basically screwed this oneup about as bad as you could screw
(24:02):
it up, and they've managed tomake both sides unhappy. Like, Kirsten,
have you talked about this last week? Like, in this situation,
the thing you have to do isyou just got to pick a side.
Yeah, and they didn't. Theytook like two weeks and then release a
statement. And then the statement waslike doesn't really stand for our values but
blah blah blah, and then thatgot the people on the left upset,
(24:25):
like you're empowering anti trans hate andyou know, so now they're bad at
Anheuser Busch. They just totally botchedthe whole thing. Everyone hates bud Light.
Now everyone hates bud Light. Yeah, so absolute case study and disaster.
Now they're a huge company. They'llthey'll survive. It's you know,
(24:47):
this one brand of like one hundredand thirty that they have. They'll just
quietly get rid of that lady thatwas in charge of this. Yeah.
Well, you know, so Igot some more background on it. And
it turns out that the a personwho made the influencer and this is where
they got caught up is it wasn'treally, it wasn't a sponsorship deal,
was just an influencer deal, Andit wasn't that lady. It was Anaheiser
(25:12):
Busch, director of Influencer Campaigns,that made that deal. So I don't
know who approved like the custom bottlething, which is really the imagery that
I think created the issue for them. But man, talk about accidentally stepping
on a political livelier and then notrealizing not handling it the right way at
(25:34):
all. It's a gift that keepsgiving in the advertising world. Yeah,
interestingly enough, And I was talkingabout this with a friend the other day
that I think they caught heat fromDylan mulvaney because mulvaney is known for being
(25:55):
more activist. If they had donea deal with ru Paul, I honestly
think anybody would have cared. No, Oh my gosh, Oddly enough,
I actually don't. I totally agreewith that, because yeah, RuPaul is
like a very successful yeah like icon. Yeah, and I think what happened
here this is getting tied up ina LGBTQ piece when What I really think
(26:18):
it is is that more of apolitical piece. They would be the same
thing if they did a deal withlike a Ben Shapiro. Yeah, you
went with somebody who is like morehas a more political identity than an entertainment
identity, and I think it endsup being less about the trans and more
about the like industry sector they'rein inmedia entertainment people or you can be whatever
(26:45):
you want as long as you're anentertainment person and go where you need.
Once you're in the political side,you gotta be one one side or the
other, and you get in troubleif it gets mixed. That's that.
I saw some criticism that, oh, this is gonna hurt Dylan Mulvaney's ability
to do influencier deals, and Ido not think it will. I actually
think it makes mulvanny more valuable tothe right brands. Yeah, like literally
(27:06):
maybe ten x more valuable to theright. You said that the other podcast.
I don't remember his last one orthe one before that, but you
were like the biggest winner out ofthat is absolutely Yeah. The whole idea,
Like, no, what that signalsis, Yeah, bud Light's not
going to do a deal with you. But there's plenty of other brands that
are going to if you're selling itto a center left audience, she just
became way more valuable, right right, You know what they should have done,
(27:29):
bud Light should have after this wholething, done with like what kind
of what the Barbie movie did?And it's like put your own face on
a can. Yeah, if youthink you can do better, put your
own face on a can. Andthey just like have an AI thing where
it just like it just turns yourface blue and it puts you on a
can. So many people would besubmitting Dicks. I bet you you could
like literally like pay to get itcustom made. And if someone wants to
get Dick can, so, yeah, you can pay fifty dollars for your
(27:52):
custom six pack of Dick bud Light. Yeah, that would be a hilarious
joke though, like, oh yeah, can get Beard's in my fridge?
Open the fear you'd be seeing pranksof people sneaking. Oh dude, that
would be so funny. That'd begreat. I think it's so funny.
How does this How has this nothappened yet? People aren't smart? Man
(28:14):
brand geniuses? Over heat right,put your own face on it. Hey,
what could go wrong? Your brand'salready in trash. Let's try let's
try putting penises on it. Look, and they'll make fifty dollars off of
every six pack? Yeah, likeI mean what I mean? Hell yeah
it say I mean, if youwant to put your dick on a can,
go for it. You give mefifty dollars. Yeah, sure,
(28:37):
I'll do it. Maybe this isa new uh, a new Etsy product.
Yeah, look, that's an idea. The other thing is, uh,
the uh, the VP who waskind of taking the heat from this,
just getting getting hammered left. Ithink last week pictures of her taking
(28:59):
shots out of a condom and aboutthat, No, no VP like that
we were talking about last week shewas doing shots out of a con Yeah,
and like when she was at Harvard. It's just a it's just a
cluster on all dimensions, like nothandled well in any anyway. Everybody's so
(29:26):
creative. Yeah, basically, whatwill happen is it's been so poorly handled
that they'll just get destroyed for amonth and just get lucky that somebody else
comes into the business cycle. Yeah, yeah, yeah. The the route
you have to do as a brandlike that is, you have to know
what your values are, and thenwhen you realize it's a political thing,
(29:48):
you gotta pick one side and doubledeath on it. And then people just
leave you alone. Yes, theydon't care. It's when you're standing on
the tracks not knowing which way togo that you were going to get trucked.
Yep, you gotta pick side.Yeah, and they did not,
and they got trucked. Um.So another article here out of Bloomberg people
(30:10):
are using their AI for therapy eventhough chat GPT wasn't built for it.
I kind of like it, tobe honest, I haven't. I haven't
done it myself, but I guaranteeit actually probably pretty good. Yeah,
there's some custom built services for that. I mean, we have a project
working on that is a custom builtlike bespoke AI therapy chat Bought. I
(30:33):
think it's really clever. Yeah,I think it also a lot of people
that don't like therapy or do notwant to go therapy are a lot more
inclined to try it on an anonymousI'm using that liquidations like bought. It
makes it less intimidated. Yeah,it does do that. In our you
(30:55):
know, dystopia dehumanized world, youcan't talk to a real person, but
this bottle keep you busy. Honestly, I mean like sometimes like I feel
like that, but I just wantto rant and rave like for like thirty
minutes, and I don't really wantlike a solution out of it. Or
sometimes I do, like I justI don't really want someone to like take
(31:15):
notes and like help me problem solveand work it out. Sometimes I just
want to like talk and just likego off for like thirty minutes and then
be like WHOA, Okay, allright, I feel better, robot,
close window out and go make dinner. I don't know, I mean,
how long is it till there's likepaying services. I would probably pay for
it, Honestly. I do notlike therapy personally, like it does not
(31:38):
work well for me, and likethat would probably be a really good service
for me, but that chat boughtit, just it would be it would
hit different. I don't know,I just know it would because even better
help. When I tried better help, they were like, oh, like
we got to do this over camera, I would do it on the phone.
I'm like, no, I kindof just want to like instant message
you. Yeah, Like I don'tknow why I work a lot better when
(31:59):
I do like that. Yeah,but they're like, name is not real
therapy, and do it. I'lluse the chat GPT and complaying you money
to listen to me if I wantto type? Is that not easier for
you? It is for the chatGPT until it, I guess figures out
how to manipulate you. Well,that is what therapy is. What uh
(32:24):
yeah, just this week's chat GPTinstances. Hey, I bet your chat
GPT can't baker act you. It'snot going to send you to the grippy
side. Totally disagree. I meanwe're one month away from chat GPT reporting
people. Yes, yes, yes, okay, yes, because we saw
somebody like had committed suicide when theywe're probably going to regardless of what chat
(32:46):
GPT told them to do. Butlike, I mean, yeah, we're
probably a month out from weird thingsnotifying the police. Yeah. But until
then, I mean you could probablyhave a more honest conversation with at GBD
Yeah and not have to worry aboutgoing to the grippy stock home. I'm
just gonna write poems with it.How beautiful. That's beautiful, I know.
(33:10):
Um, you know another item thatcaught Maya this week was this is
after a decade, Instagram takes onlink tree and others and will support up
to five links in bio. It'sabout damn, Instagram is going to have
native links in the bio. Iwas just thinking about that the other day.
(33:31):
I was like, how is itthat Instagram still does not have like
clickable links, like yeah, evenlike in a post. The fact that
you can't post a link in alike you have to say link in the
bio like we are in twenty twentythree homies. It's so archaic. I
(33:53):
don't know. Yeah, it's ah, but that's changing. Oh my dog
sneezing. That is that is changingafter a decade, Thank god. Yeah.
I don't know if it's like asecurity thing, I'm assuming. Oh.
I think it's just they want tokeep you in the feed. They
don't want anything distracting from the feedof the photos. I think they're looking
(34:15):
at all these people using link treesor like those like links that have five
other links in them. Yeah,that they're like, oh, let's just
keep them in the app and noteven get them to that party. Yeah.
I think that's a great idea.Yeah. Finally, Instagram, finally
Instagram or they're just getting ready foryou know, TikTok to be destroyed and
(34:37):
then they pick up traffic again.Yeah, that got really quiet though,
I feel like strict act stuff.It's because once people read it, they
were like, oh, maybe wedon't like this, and even like now
the tech industry that was lobbing forit is lobbying against it. O.
God, Yeah, what a wasteof time. It's just a distraction.
(34:59):
I'm telling you. It was adecoy. It was a decoy. Every
time this stupid stuff comes up,it's like they're just there's something else going
on and they're just want everyone toget like everyone that gets so bent out
of shape of the TikTok thing.It's just like, guys, you're really
the she Bowl, like you reallyare like this, you're taking the bait.
(35:21):
Should have been focused on the TaylorSwift concert, Taylor run dancing,
yes, and her. You'd befocused on bud Light or be focused on
Ukraine or China or I don't know, yeah, any other thing. Nothing.
Just listen to the birds sing,all right, anything else before we
close for the week. Not forme, nope, all right, everybody,
(35:45):
thank you for joining us for anotherepisode of the Record podcast. If
you'd like what you heard, pleaseleave us a review in the comments of
your podcast app of choice. Thishas been a record of Record is hosted
(36:16):
by me Joe Clemens with the assistanceof producer Alex Reinhard. Of Record is
produced at the Trailway Studio in Tallahassee, Florida. This episode was edited by
producer Alex Reinhard. Our theme musicis composed and performed by Rob Goki Special
thanks to our entire team here atSDS. You can see more information about
(36:37):
the show on our website, Podcastof Record dot com. As always,
we'd appreciate your reviews and ratings inyour podcast app of choice. These ratings
and reviews help more people discover theshow, which helps us keep delivering quality
content each week. Thanks for listening.
On this week's episode of the ofRecord podcast, we talk about Taylor Swift's
massive revenues and also other things aboutTaylor Swift being revealed during the shows,
the emerging Mario Brothers franchise, andthen an update on the never ending bud
Light saga on this week's of Record. Of Record is a podcast focus on
(00:32):
the marketing and advertising industry from theperspective of industry expert Joe Clements. Joe
Clements is a co founder of StrategicDigital Services, a digital marketing firm based
in Tallahassee, Florida, and foundedin twenty fourteen. I'm Joe Clements and
this is the Podcast of Record.Everybody, Welcome to this week's episode of
(01:10):
The Record podcast. I'm your hostJoe Clements here with co host Kirsten Hello,
producer Alex Hello. That's ominous,Yeah, very ominous, sir.
Sign of the time, spooky signof the times, Harry Styles. That's
(01:32):
how I felt when I woke upthis morning at four forty five in the
morning to an emergency alert in Florida. That was a test, big big
news in Florida, testing the emergencyalert system on all the phones in the
middle of the night. So firstbig story. We talked about this a
(01:52):
number of times, and I thinkI've said this a few episodes ago,
is I thought that the Taylor Swifttour would be the highest grossing ever,
And it looks like if she addsdates in Europe or Australia or wherever,
it could be a billion dollar tour. So Billboard is reporting she's doing about
(02:12):
eleven to twelve million a night inticket sales and then another two million dollars
a night in merchandise sales, andright now she's expected to land between five
and six hundred million with the currentschedule, but that excludes any overseas dates.
So the expectations she could become thefirst billion dollar tour and probably on
(02:35):
the fewest number of dates, andBeyonce is close behind that. Beyonce could
do that more on her strength overseasthan domestic. Taylor Swifts would be mostly
domestic. So I think she's gonnafall a little bit short of the billion.
You think she's gonna fall short ofa billion if she adds it.
I mean like, if you're onlyat five hundred six hundred million, you
(02:55):
still have the other whole half togo. Essentially, so it's a lot
that a lot of Like if shewas like two hundred millions short, I'd
be like, yeah, you couldprobably do it. Yeah, And you
know, I don't think she'll beable to sell out multiple nights straight in
Paris in a stadium shell. Shecould definitely do one night or two nights,
but not three or four. She'sbeen doing three nights in cities,
(03:15):
right, Yeah, I think that'llbe harder for her to do in non
English speaking Europe, But you neverknow. It's interesting because as we just
had the Taylor Swift Palooza in Tampathis past weekend and now she's in Atlanta
coming this coming weekend we're recording this, how many people have said, I'm
(03:36):
going to Atlanta now after they sawit in Tampa. They're going for a
second A lot, a lot alot of people. And I think that
is going to play a little keypieces like the repeat Offenders. Well,
and these are tickets that were alreadypriced at you know, pre concert prices.
If they go overseas or at datesin the United States, I think
(03:59):
you'll see price is fifty percent higherthan what they initially sold out. Now
because you can look at the aftermarketon these tickets, and there's not a
big aftermarket for these tickets because mostpeople bought and held them. Yeah,
that you you'll have starting ticket pricesat seven hundred dollars, eight hundred dollars,
because in Tampa last week, evenlike the second deck seats were five
(04:23):
hundred bucks, right, Alex wasthere, Yeah, Yeah, it's around
that. What were your tickets?They were Section one to eleven and they're
around five hundred yeah. Yeah,So in order to make a billion dollars,
you essentially have to be able tosell out stadiums night after night to
people paying five hundred bucks a ticket. That's how much money that is.
(04:44):
I think she's gonna fall a littlebit short of it. If I was
going to give her total number,it'll probably be like eight seventy five.
So they're speculating that if she goesto Europe and Asia or adds fifteen or
twenty shows in the right US andCanada markets, that she could hit it
because they think they think she couldincrease ticket prices. Canada is a great
country for her to tour and becauseit's still very like relevant. Yeah,
(05:05):
you can't do stadiums until summer anyway. In Canada. Yeah. So,
um. The other interesting Taylor Swiftmeme that's been going around is the Taylor
Swift uh kiss you want to describeit? Is this real? We're just
watching? Yeah yeah, well you'veI've seen multiples of these, the tailors,
(05:26):
like dancing on a chair. Yeah, she's just she's got a real
um, she's got real sexy cutewith it. Um. You know she's
always done the leotard garb, butthere's been a couple of videos where I'll
just like, what, yeah,that was close. So I mean it's
like, you know, she's dancinglike she's single. Um, just like
(05:46):
she said she wouldn't the songs.Yeah, she likes sparkling, you know,
to see Taylor Swift's taint is thejoke Taylor's taint. Someone in there
said she almost showed us her Dorothy, which is so I literally laughed.
I laughed so hard. I scaredmy cat off my laugh. But this
is and so when you we werejust talking about this, but there's a
(06:09):
meme that when she does it,they put the clips on social media.
People are like, sorry mommy,sorry, sorry mommy. That meme,
Like what brand is going to makethe best use of that. Oh my
gosh, is it like if Iwas a beer brand, I've had this
beer, someone sets it on thecounter capital one mm sorry, pull out
(06:33):
the capital wad car like sorry,mommy, Sorry, mommy. No,
the whole thing is is sorry mommy. And then like you get your cash
back because you're protected or some somethingdumb like that. I don't know.
Yeah, it's a little sleazing,like somebody's got to use that, sorry,
mommy meme. I don't even know. I don't know if any brand
would use it because it is sucha sexual theme, Like I don't know,
(06:54):
you'd have to be an edgier brandfor sure. Yeah, maybe like
liquid death. Sorry, mom mommy, Sorry, sorry, sorry, sorry,
I mean mommy, I mean sorry, I mean mommy, it's so
stupid. No, I mean there'sthere's been, um as we know,
plenty of edits to the Taylor Swiftconcert footage, and I mean people slow
(07:15):
some of those parts down and itjust looks do you like the pay by
play breakdown of it of her shakingher thing? I mean, get your
coin. Essentially, she's selling upskirtpicks for five hundred dollars each, and
that's a great business. It's it'sit's it's putting only fans out of business
for free. I guess it's notfor free, really out her bucks.
(07:36):
The people who are that close getto see Taylor's it's more five it's probably
thousand dollars. I've seen a lotof clips of her performances and stuff,
and like I was just watching herreputation tours, like some of her stuff
on that and she never danced likethis until now. Do you think obviously
that dance number is intentional? AndI have to believe her team to social
(08:00):
media pretty carefully, so they're familiarwith this. Do you so you think
they know that this is a thing? Right? Oh? Yeah, Yeah,
Well she didn't actually throw it backlike that in that dance number in
Glendale. She only started doing itin Vegas and that was when it really
like took off and I and she'sbeen doing it at every like yeah ever
(08:20):
since. So yeah, I thinkthat. I mean, we know Taylor
stiff lurks all over over TikTok,like she reads what people say, like
that's I think what she does onthe week when she's like not performing.
Um, so I'm sure she sawthe extremely positive, extremely positive energy.
(08:41):
It came from women specifically, whenshe did that, people melt. I
melt when she does that. Idon't know, it's she's just a very
attractive woman. In her defense,she's it was only during one song.
It's a vigilante shit, Yes itis, yeah, but that's not like
it's the whole show. Yeah,but that's like the meme that has been
(09:01):
like I think, like the onethat gets people's attention that I've noticed.
She also gets like a lot ofattention from clips that like she is like
she'll look somebody in the eye andthe audience and like point at them and
like she's like she's singing to them, and people are like, I literally
just like Captain Life and like Ican't the moment can't get any better than
this. Um. The other memesare her errors that she's been messing up,
(09:24):
Like she missed her dive on onenight in a Tampa, Like she's
been doing like the the you know, like the dolphin dive into the stage.
She missed her que because she couldn'tsee the floor properly. There's been
a couple times where she's messed upthe lyrics or something. Um, those
have gotten really popular, she said, the wrong starter opener for her.
It was Gail and she said itwas like Gracie whatever in Tampa. So
(09:48):
her errors are also a big memetoo. But you know, she's she's
been really playing them off super fun, Like she she's pretty just playing three
and a half hour shows. Yeah, she's she's owting like guys like,
yeah, she's like, ha,does matter next song? Who is besides
Taylor Swift herself, who is capitalizingmost off this early summer phenomena. I'm
(10:11):
really summered spring Like, just likethe music market, are you talking about?
Well, what what brands our companieshave you know, managed to get
some, you know, right inthe wake a little bit. There was
a coffee shop in Tampa that wewent to the day after the concert that
had this whole eras tour coffee flight. There was like a Lover Era one,
(10:31):
there was the Red Era, andthere was two others. But it
was cool. Are these brands notrelated to Taylor Swift? Like just other
ones that are riding a spring wave? Yeah? Like, well, who
is like this concert? Is thereanybody any brands that are kind of like
marketing adjacent to it? Honestly,I don't think so. There's not.
(10:54):
I mean, like look for Sachidoes her outfits. I think is like
the one brand that is actually yeahlooped in on this, but the Brsaces
not the biggest deal ever with Targetat this point. Yeah she should.
If they could come up with anEars tour line, I would quite literally
buy every little bit Instant one dollarslike Instant Kirsen spend two hundred and fifty
(11:16):
dollars at Target. Yeah, theremerch they were selling. Those lines never
got short too, looked insane.You're telling two million dollars of merch to
show is like no joke, that'shigh volume. How do they How long
do you think people stood in linefor? That? Was it moving?
It was moving, but like bythe time you got to the front,
like maybe your item you wanted wasn'tavailable anymore, like people were we only
(11:41):
got the triple X lodge. I'dbe like, I sleep at it Tailors
Tate, Maybe we should bleep thatpart out. I mean, his Tanna
bad work probably won't get the fullmonetization this episode. You know, I
(12:03):
think it's called the Prietle plura Prietle. Is that what that part is actually
called. I'm Susan an Anatomy podcast. Yeah, that's true. Other item
that I've seen and has been sounder the surface mainstream for so long it
almost blends into the background. ButI know Alex and I saw it was
(12:24):
the Mario Brothers movie Super Mario.Yeah, which that looks like it's going
to be an emergent film franchise that'sgonna gonna kind of ride alongside a new
theme park opening in Orlando in acouple of years. Yeah, I've seen
the time, the proposed timeline.I don't know if it's real yet.
It might be fan made, butif it's real, that'd be super cool.
(12:46):
Like they're bringing in like Super Smashis like the the MCUs kind of
like Infinity War like it Like itcould be really cool the way they set
this up. Do you think thatuniverse can sell? Do you think the
Mario You know, because the moviedid really well, you think it'll sell.
Like the critics won't like it,but that's it's not a movie for
(13:07):
the critics, for the people whoplayed the movie for my four year old.
Yeah, but there's a lot ofjokes I think like adults would only
get so I mean it's like perfectfor everyone. Yeah, Like Jack Jack
Black who was the True Stars BouncingPeaches Peach, Yeah, um on on
that franchise, you know, withMario and he's the Mario characters kind of
(13:33):
been around co branded with stuff forthere, but they've never really banned at
the level of like a Marvel orDisney. Do you think that's going to
happen? Do you think there's goingto be some big brand deals inked with
Nintendo now to that puts Mario backon, you know, cereal boxes back
on you know, T shirts andcoals or whatever, you know. I
honestly I think they could. Yeah, yeah, for sure, because I
(13:56):
think Mario has like a fresh enoughtaste to it at this point. It's
old and it's warm, but likepeople haven't been exposed to it in a
long time. Well, I meanthe nerds with Nintendo switches, but nobody
else, right, maybe not?Yeah, because where else has Mario been
available for a Nintendo switch For thelast ten years, they had an app
that you could put on your phoneand play Mario Kart. Okay, yeah,
(14:18):
Mario Kart's been been yeah for along time on some devices that on
WE or something. Yeah, yeah, but yeah, I mean We is
fifteen years old. I know,and I'm thinking about buying one because I
kind of want to play we fit, you know, it's kind of fun
game. Shout out, Nintendo,send the stuff. I think that,
(14:41):
you know, Nintendo has a reallyspecial thing with this Mario thing is because
it has the nostalgia of all thesemillennial gen X parents that want to get
their kids into it, and theyenjoy it, and it's fresh enough that
their kids can actually enjoy. It'skind of like when teenage Mutant Ninja Turtles
kind of like did their like,you know, there's another one coming out.
Yeah, Like like kids love MutantNinja Turtles just as much as they
(15:03):
did in the eighties. Yeah.What I realized I took it was my
four year old Dutter's first movie intheater, and she didn't really know what
Mario was. So I pulled upthe Nintendo website and actually had this like
character page to show her the characters. One of the things about Mario was
like, it's kind of designed tobe appealing for kids. Everybody's kind of
chubby and round and colorful and colorful. Yeah, and they're cute. Yeah,
(15:26):
yeah, it's not an even bowserwho she was scared of is not
really that intimidating. Yeah, becausehe's Jack Black. Because he's Jack Black.
Yeah, his hair is always kindof like blowing in the wind a
little bit. Um. So that'sall I have to say about Mario is
something I think we're gonna see alot more of. Yeah, the emergence
(15:50):
of a new universe. Where dothey do live action Mario again? They
had a live action Mario when Iwas a kid. That sounds like vaguely
familiar. It was like early nineties. It was not that great, right,
it's become a cult classic sense.But now I mean like on Mario
where they redo it, but it'slike, you know, very cyberpunk Mario
(16:11):
like reels that would be hilarious.Yeah. I guess we'll stick with the
cartoons for now. So AI frontstory in the Wall Street Journal speaking of
video games. How AI is buildingthe next blockbuster video game? How are
they doing it? Well, theAI is effectively just making it cheaper and
(16:34):
easier to build video games. Yeah. So one of the pieces we've talked
a lot about the you know,the writing side and the content creation side,
but there's another side of it.In the last year that's blown up
and that's the video and animation productionside, and that includes video games.
So there's this expectation all I wouldcall it beyond a theory and expectation of
(16:57):
people in that field that video games. In ten years, you're just gonna
create your own video game. You'regonna text prompt what you want, computer
is going to spend it up foryou, and you'll just get to play
your own video game that you inventon your own. Now, my question
is, do you think most peopleare capable of inventing their own video game?
No? In today's day and agenow, No, I don't think
(17:19):
people are creative enough to because it'snot just like, oh, I want
a like like a first person shootergame. You have to think of like
what's the plot, what's the environment? Like, what are the challenges?
And almost by the time you're donethinking through it, you've almost spoiled the
whole game for yourself, and it'snot going to be maybe as yeah,
(17:40):
because that's part of the fun.So you might be able to make the
game for other people. Like tocost to make a video game, they
go from fifty million dollars to fiftythousand dollars, So a lot of people
can get the video game market,but you're still going to be making it
for you because you'll know everything unfolds. Yeah, it probably wouldn't be as
fun to play, Yeah, butlike you know, there's maybe open world
(18:02):
things that like people would enjoy.Like if I said, oh, I
want to make a medieval version ofthe Sims. I like the Sims,
I just want them to live inlike the plague times. I mean that
could be fun because I don't knowhow that all ends. I could come
up with endless stories on how tomake these Sims live in those eras.
So there's some games I think youcan make it work. Yeah. Yeah,
(18:23):
where maybe you're you're kind of makingyour own world inside the games existing
game universe. Yeah yeah, thatcould be cool. Yeah, so you're
making your own expansion pack. Yeah, or you're like, instead of just
playing missions with your friends, you'rewriting a mission for your friends, which
I guess this then just becomes Dungeonsand Dragons. Yeah, yeah, pretty
(18:44):
much, but that sounds kind ofcool. Yeah, more than just the
board game. Yeah, where you'relike, all right, guys, I
made a new mission for us.See if you can solve it. Oh,
it's gonna be like, what ifthat's what Dungeon and Dragons does,
Like they pick this up and that'show you do campaigns. That would be
cool. I'm never actually played Dudgeonsand Dragons, but I just know there's
(19:06):
a dungeon master, so I assumethat's what that person does. To be
honest with you, they basically theylike, yeah, they basically have like
the rules on how the game's goingto go in the plot and stuff like
that, and everyone else kind ofjust like entertains it. You should play
it. It's fun. Yeah,when I have three years to play one
game. Yeah. So another adthis is marketing brew reporting. Netflix has
(19:32):
been doing brand deals recently, whichI'm surprised they've never done it before.
But to think of it, younever really see Netflix branded stuff sept maybe
some of their kids content out inthe wild. But Netflix and lacost announced
Stay Who branded apparel collection that bringsiconography from eight of the streaming services original
shows to La cost clothing. Ohyeah, so you can get your Stranger
(19:55):
Things outfit. But it's like lowkey outfit. It's or is it kind
of like a graphic shirt or somethinglike that. No, it's it's like
actual outfits. Let me, Uhso it's going to have Bridger ten Elite,
loop In, money, heist,sex education, shadow and bone,
stranger things in the Witcher. I'mcurious what they look like. Yeah,
(20:19):
is there any photos you can sharewith the class? Not for you guys?
And I guess they recently did somewith Walmart Actually yeah, here you
go. Oh well, stranger thingskind of recent collap with Billabong and they
were selling that at I think HotNo Hot Brandy, maybe pack snack Son
(20:41):
Pacific Sunwear. That's cool. Yeah, that's cool. I like that.
I like that more than a littlebit of a the graphic Ti He's like,
I mean they've been doing those fora while. You know, I
don't think you see that enough.I don't think you see dramas monetizing lines
enough. Dude. I think thatthat would be so popular for so many
movies and so like, like wewere just saying, like, if Taylor
(21:04):
Swift had an Era's collection and itwas just outfits inspired by the outfit she
wore, I would probably buy everysingle one. Yeah, all, I
think that'd be great. Twilight.I always thought that, like the outfits
and Twilight were so like edgy,cool, back when I was in high
school and stuff like that, andI would have like literally bought up the
whole line of that just to looklike Bella Swan or something that like,
(21:25):
uh, you know, yellow Stonelines, Session lines, you look like
old money, you look like newmoney. Like I think dramas underplay because
when you build those characters, alot of the part of the characters becomes
their wardrobe. Yeah, and beingable to sell into the wardrobe, I
think is something that is under underdone. Oh my gosh. Yeah, if
(21:48):
you had a Beth Dutton line,women would probably buy that up. Yeah,
But I feel like they need togo further and not just do like
standard sizes. They should do tailoredstuff too. So you're you're like talking
like unique things, like because you'rebuying a whole wardrobe, like you want
it to fit the right way.Yeah. Yeah, I don't know,
that's my chest custom. I thinkthe problem that they run into with that
(22:10):
is a lot of the outfits areprocured already from like a existing brand.
Yeah, you know, I thinkthat's probably they're all wearing Wrangler jeans.
I guess you could do a brandthen with Wrangler for that. Yeah,
Well, what you would do isWrangler would just have its own line,
Oh, this is the yellow Stoneline, and they would co promote it
(22:33):
with those characters. And I thinkthat's the I think like that. I
think that's way underplayed in brand deals. Yeah, outfit's inspired by outfits inspired
by I would buy that up.So when I watch a movie and I
like develop a character's personality over thecourse of two hours, I like walk
(22:53):
out and I just become that character. That's how I felt watching The Batman
in the movie theater. I waslike developing a whole personality of being edgy
and sad. Let me looking inthe way. Yeah, Like it was
(23:18):
such a good movie. So,uh, bud Light follow ups the story
that it's cooled down a little butstill not all the way crispy boys are
having problems. I watched a TikTokof somebody getting arrested out of a Walmart
because this man was literally used toknow what I'm talking about, But it
wasn't even bud Light. He wasjust taking like bush light, it was
(23:40):
bush light and throwing these boxes againstthe ground like a like a bit of
rage. And then someone was recordinghim and he literally like just chuck this
can at the person as heart ashe Yeah, pretty good throw. But
they arrested that guy. It's like, so I'll give it to Ann Heeuser
Bush. They basically screwed this oneup about as bad as you could screw
(24:02):
it up, and they've managed tomake both sides unhappy. Like, Kirsten,
have you talked about this last week? Like, in this situation,
the thing you have to do isyou just got to pick a side.
Yeah, and they didn't. Theytook like two weeks and then release a
statement. And then the statement waslike doesn't really stand for our values but
blah blah blah, and then thatgot the people on the left upset,
(24:25):
like you're empowering anti trans hate andyou know, so now they're bad at
Anheuser Busch. They just totally botchedthe whole thing. Everyone hates bud Light.
Now everyone hates bud Light. Yeah, so absolute case study and disaster.
Now they're a huge company. They'llthey'll survive. It's you know,
(24:47):
this one brand of like one hundredand thirty that they have. They'll just
quietly get rid of that lady thatwas in charge of this. Yeah.
Well, you know, so Igot some more background on it. And
it turns out that the a personwho made the influencer and this is where
they got caught up is it wasn'treally, it wasn't a sponsorship deal,
was just an influencer deal, Andit wasn't that lady. It was Anaheiser
(25:12):
Busch, director of Influencer Campaigns,that made that deal. So I don't
know who approved like the custom bottlething, which is really the imagery that
I think created the issue for them. But man, talk about accidentally stepping
on a political livelier and then notrealizing not handling it the right way at
(25:34):
all. It's a gift that keepsgiving in the advertising world. Yeah,
interestingly enough, And I was talkingabout this with a friend the other day
that I think they caught heat fromDylan mulvaney because mulvaney is known for being
(25:55):
more activist. If they had donea deal with ru Paul, I honestly
think anybody would have cared. No, Oh my gosh, Oddly enough,
I actually don't. I totally agreewith that, because yeah, RuPaul is
like a very successful yeah like icon. Yeah, and I think what happened
here this is getting tied up ina LGBTQ piece when What I really think
(26:18):
it is is that more of apolitical piece. They would be the same
thing if they did a deal withlike a Ben Shapiro. Yeah, you
went with somebody who is like morehas a more political identity than an entertainment
identity, and I think it endsup being less about the trans and more
about the like industry sector they'rein inmedia entertainment people or you can be whatever
(26:45):
you want as long as you're anentertainment person and go where you need.
Once you're in the political side,you gotta be one one side or the
other, and you get in troubleif it gets mixed. That's that.
I saw some criticism that, oh, this is gonna hurt Dylan Mulvaney's ability
to do influencier deals, and Ido not think it will. I actually
think it makes mulvanny more valuable tothe right brands. Yeah, like literally
(27:06):
maybe ten x more valuable to theright. You said that the other podcast.
I don't remember his last one orthe one before that, but you
were like the biggest winner out ofthat is absolutely Yeah. The whole idea,
Like, no, what that signalsis, Yeah, bud Light's not
going to do a deal with you. But there's plenty of other brands that
are going to if you're selling itto a center left audience, she just
became way more valuable, right right, You know what they should have done,
(27:29):
bud Light should have after this wholething, done with like what kind
of what the Barbie movie did?And it's like put your own face on
a can. Yeah, if youthink you can do better, put your
own face on a can. Andthey just like have an AI thing where
it just like it just turns yourface blue and it puts you on a
can. So many people would besubmitting Dicks. I bet you you could
like literally like pay to get itcustom made. And if someone wants to
get Dick can, so, yeah, you can pay fifty dollars for your
(27:52):
custom six pack of Dick bud Light. Yeah, that would be a hilarious
joke though, like, oh yeah, can get Beard's in my fridge?
Open the fear you'd be seeing pranksof people sneaking. Oh dude, that
would be so funny. That'd begreat. I think it's so funny.
How does this How has this nothappened yet? People aren't smart? Man
(28:14):
brand geniuses? Over heat right,put your own face on it. Hey,
what could go wrong? Your brand'salready in trash. Let's try let's
try putting penises on it. Look, and they'll make fifty dollars off of
every six pack? Yeah, likeI mean what I mean? Hell yeah
it say I mean, if youwant to put your dick on a can,
go for it. You give mefifty dollars. Yeah, sure,
(28:37):
I'll do it. Maybe this isa new uh, a new Etsy product.
Yeah, look, that's an idea. The other thing is, uh,
the uh, the VP who waskind of taking the heat from this,
just getting getting hammered left. Ithink last week pictures of her taking
(28:59):
shots out of a condom and aboutthat, No, no VP like that
we were talking about last week shewas doing shots out of a con Yeah,
and like when she was at Harvard. It's just a it's just a
cluster on all dimensions, like nothandled well in any anyway. Everybody's so
(29:26):
creative. Yeah, basically, whatwill happen is it's been so poorly handled
that they'll just get destroyed for amonth and just get lucky that somebody else
comes into the business cycle. Yeah, yeah, yeah. The the route
you have to do as a brandlike that is, you have to know
what your values are, and thenwhen you realize it's a political thing,
(29:48):
you gotta pick one side and doubledeath on it. And then people just
leave you alone. Yes, theydon't care. It's when you're standing on
the tracks not knowing which way togo that you were going to get trucked.
Yep, you gotta pick side.Yeah, and they did not,
and they got trucked. Um.So another article here out of Bloomberg people
(30:10):
are using their AI for therapy eventhough chat GPT wasn't built for it.
I kind of like it, tobe honest, I haven't. I haven't
done it myself, but I guaranteeit actually probably pretty good. Yeah,
there's some custom built services for that. I mean, we have a project
working on that is a custom builtlike bespoke AI therapy chat Bought. I
(30:33):
think it's really clever. Yeah,I think it also a lot of people
that don't like therapy or do notwant to go therapy are a lot more
inclined to try it on an anonymousI'm using that liquidations like bought. It
makes it less intimidated. Yeah,it does do that. In our you
(30:55):
know, dystopia dehumanized world, youcan't talk to a real person, but
this bottle keep you busy. Honestly, I mean like sometimes like I feel
like that, but I just wantto rant and rave like for like thirty
minutes, and I don't really wantlike a solution out of it. Or
sometimes I do, like I justI don't really want someone to like take
(31:15):
notes and like help me problem solveand work it out. Sometimes I just
want to like talk and just likego off for like thirty minutes and then
be like WHOA, Okay, allright, I feel better, robot,
close window out and go make dinner. I don't know, I mean,
how long is it till there's likepaying services. I would probably pay for
it, Honestly. I do notlike therapy personally, like it does not
(31:38):
work well for me, and likethat would probably be a really good service
for me, but that chat boughtit, just it would be it would
hit different. I don't know,I just know it would because even better
help. When I tried better help, they were like, oh, like
we got to do this over camera, I would do it on the phone.
I'm like, no, I kindof just want to like instant message
you. Yeah, Like I don'tknow why I work a lot better when
(31:59):
I do like that. Yeah,but they're like, name is not real
therapy, and do it. I'lluse the chat GPT and complaying you money
to listen to me if I wantto type? Is that not easier for
you? It is for the chatGPT until it, I guess figures out
how to manipulate you. Well,that is what therapy is. What uh
(32:24):
yeah, just this week's chat GPTinstances. Hey, I bet your chat
GPT can't baker act you. It'snot going to send you to the grippy
side. Totally disagree. I meanwe're one month away from chat GPT reporting
people. Yes, yes, yes, okay, yes, because we saw
somebody like had committed suicide when theywe're probably going to regardless of what chat
(32:46):
GPT told them to do. Butlike, I mean, yeah, we're
probably a month out from weird thingsnotifying the police. Yeah. But until
then, I mean you could probablyhave a more honest conversation with at GBD
Yeah and not have to worry aboutgoing to the grippy stock home. I'm
just gonna write poems with it.How beautiful. That's beautiful, I know.
(33:10):
Um, you know another item thatcaught Maya this week was this is
after a decade, Instagram takes onlink tree and others and will support up
to five links in bio. It'sabout damn, Instagram is going to have
native links in the bio. Iwas just thinking about that the other day.
(33:31):
I was like, how is itthat Instagram still does not have like
clickable links, like yeah, evenlike in a post. The fact that
you can't post a link in alike you have to say link in the
bio like we are in twenty twentythree homies. It's so archaic. I
(33:53):
don't know. Yeah, it's ah, but that's changing. Oh my dog
sneezing. That is that is changingafter a decade, Thank god. Yeah.
I don't know if it's like asecurity thing, I'm assuming. Oh.
I think it's just they want tokeep you in the feed. They
don't want anything distracting from the feedof the photos. I think they're looking
(34:15):
at all these people using link treesor like those like links that have five
other links in them. Yeah,that they're like, oh, let's just
keep them in the app and noteven get them to that party. Yeah.
I think that's a great idea.Yeah. Finally, Instagram, finally
Instagram or they're just getting ready foryou know, TikTok to be destroyed and
(34:37):
then they pick up traffic again.Yeah, that got really quiet though,
I feel like strict act stuff.It's because once people read it, they
were like, oh, maybe wedon't like this, and even like now
the tech industry that was lobbing forit is lobbying against it. O.
God, Yeah, what a wasteof time. It's just a distraction.
(34:59):
I'm telling you. It was adecoy. It was a decoy. Every
time this stupid stuff comes up,it's like they're just there's something else going
on and they're just want everyone toget like everyone that gets so bent out
of shape of the TikTok thing.It's just like, guys, you're really
the she Bowl, like you reallyare like this, you're taking the bait.
(35:21):
Should have been focused on the TaylorSwift concert, Taylor run dancing,
yes, and her. You'd befocused on bud Light or be focused on
Ukraine or China or I don't know, yeah, any other thing. Nothing.
Just listen to the birds sing,all right, anything else before we
close for the week. Not forme, nope, all right, everybody,
(35:45):
thank you for joining us for anotherepisode of the Record podcast. If
you'd like what you heard, pleaseleave us a review in the comments of
your podcast app of choice. Thishas been a record of Record is hosted
(36:16):
by me Joe Clemens with the assistanceof producer Alex Reinhard. Of Record is
produced at the Trailway Studio in Tallahassee, Florida. This episode was edited by
producer Alex Reinhard. Our theme musicis composed and performed by Rob Goki Special
thanks to our entire team here atSDS. You can see more information about
(36:37):
the show on our website, Podcastof Record dot com. As always,
we'd appreciate your reviews and ratings inyour podcast app of choice. These ratings
and reviews help more people discover theshow, which helps us keep delivering quality
content each week. Thanks for listening.
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