This book sold the same stove, suit, or pair of boots to anyone at the same printed price. When Rural Free Delivery brought it to the mailbox, the Sears, Roebuck catalog landed on Black families’ porches it turned shopping from a ritual of humiliation into something closer to dignity. Here’s how the Sears mail‑order catalog quietly beat Jim Crow
Audio Onemichistory.com
Follow me on Instagram: @onemic_history
Follow me on Substack: https://onemicblackhistorypodcast.substack.com/
Follow me on Threads: https://www.threads.net/@onemic_history
Please support our Patreon: https://www.patreon.com/user?u=25697914
Buy me a Coffee https://www.buymeacoffee.com/Countryboi2m
Sources
https://www.abhmuseum.org/back-when-sears-made-black-customers-a-priority/ https://fee.org/articles/when-sears-used-the-market-to-combat-jim-crow/ https://www.npr.org/2018/10/16/657923126/how-the-sears-catalog-was-revolutionary-in-the-jim-crow-era https://www.vox.com/the-goods/2018/10/19/18001734/sears-catalog-bankruptcy-jim-crow-racism-mail-order
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.