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August 18, 2024 45 mins
Join us for an insightful panel discussion hosted by the Filipino American Media Association of Nevada (FAMAN). This episode is dedicated to exploring how mainstream media can effectively amplify the voice of the Filipino-American community and reach a broader American audience.
Our esteemed guest panelists are:
  • Marie Mortera: News anchor and reporter at KSNV NBC Las Vegas
  • Patranya Bhoolsuwan: Founder of Pattranya Media LLC, Emmy award-winning journalist
  • Catherine Francisco: President of the AAPI Chamber
Listen to their expert insights, personal experiences, and strategies for enhancing media presence and impact. Don’t miss this engaging conversation on the power of storytelling and representation in shaping public perception and policy. 

This podcast is produced by the Filipino American Media Association of Nevada and produced in partnership with PHLV Radio.
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, everyone, Welcome to FAMA and how's everyone doing tonight.
We're here at the Wonderful Palms Place. Thank you so
much for hosting this wonderful event. We are just honored
to be a part of a beautiful induction of amazing leaders,
movers and shakers and also just partaking in the community

(00:20):
and connecting with our loved community, our Filipino peep.

Speaker 2 (00:24):
So I am Tony Rose, your co.

Speaker 1 (00:27):
Host along with Cuya Johann, the founder of PHLV Radio,
and we are here to introduce our beautiful panel of
very important ladies in our media and also in our communities.
So without further ado, I want to go ahead and
introduce our first panelist. Catherine Francisco is the founder and

(00:50):
president of AAPI Chamber of Commerce. She has over thirty
years combined experience in management, fundraising, public and commercial media,
business development, brand.

Speaker 3 (01:01):
Marketing, and sales.

Speaker 1 (01:02):
She moved to Las Vegas in twenty oh seven and
immediately immersed herself in the community. Prior to leading AAPI Chambers,
she was the underwriter for Vegas PBS Channel ten, where
she partnered with many nonprofit corporations, for profit corporations and
helping them reach their mission and brand their philanthropic works.

(01:23):
Catherine Francisco, Welcome, thank you for having me, mean you.
And up next, we have Patrona bujol Swan.

Speaker 2 (01:36):
Was that right well?

Speaker 1 (01:37):
Swan is the founder and CEO Patronia Media, LLC, a
full service media consulting agency based in Las Vegas, Nevada.
She launched her business after working in TV for many years,
reporting and anchoring the news in cities like San Francisco, Seattle,
and Washington DC. A recipient of three Emmy Awards, Patrona

(02:00):
brings her expertise to help clients elevate their communication in
public speaking, media training workshops, and conducts conducted all around
the country. She also hosts her own podcast at PHLV Radio,
interviewing entrepreneurs who share their secrets to success. Patronia is
an active member of the Asian American Journalists Association and

(02:21):
has taught journalism at UNLV and Nevada State University. She's
also currently a media strategist and consultant working with the
Nevada Grow Initiative at the College of Southern Nevada. Patrania, Welcome,
and last, but certainly not Lise, we want to welcome
Marie Mortera. Currently, she's working as a news anchor at

(02:45):
the KSNV Channel three in Las Vegas. For almost a
decade and a half now, she's reported for ktli's Emmy
Award winning morning show and was a news anchor at
KYMA and KVBCTV and The Most Exciting Part Ladies and Gentlemen.
She's reported for Ballita America and international news program of

(03:06):
ABSC being representing our Filipino people.

Speaker 3 (03:09):
Everybody welcome.

Speaker 1 (03:10):
Ms Marie Morterra.

Speaker 4 (03:14):
All right, and I heard from the grapevine that the
first question will come from Tita Gloria.

Speaker 2 (03:21):
Yeah, she likes to bed.

Speaker 4 (03:24):
In the meantime. Before we do that, Tita, let's hear
from our panelists and just for them to say hello, Hey,
go ahead, dere Catherine, Hello.

Speaker 5 (03:34):
Fama, and thank you so much for having me here today.
I am the founder of API Chamber of Commerce, and
what we do really is support the a n HPI
business community of Southern Nevada. We are all about representation
and we're all about resource. One of the things that
we wanted to do right off the bat is become

(03:56):
a resource for our community.

Speaker 3 (03:58):
So we are now going to.

Speaker 5 (03:59):
Prove as d C Center, SBDC national entity backed by SBA,
and only the only API organization nationwide that's approved to
be an SBA SBDC office. In addition to that, we
are also the the fiscal agent for SBA statewide. We

(04:24):
have an office in the Southwest. We're forty of the
a n HPI resides and we're here to service, so
we always say we are your public servant. If you're
looking to start your business, you are currently in business,
please use us as a resource.

Speaker 3 (04:42):
We'd love to help you and help you grow. Thank
you for having me.

Speaker 2 (04:48):
Thank you Catherine, Patronia for Patronion.

Speaker 5 (04:51):
Hi everyone, thank you so much for having me. I'm
honored to be up here with two amazing ladies, Katherine
and Marie. I am the honorary Filipina. I am actually
not Filipina, but people say I loove Filipina, so I'm
just going to be one for the day. But I've
always been embraced so warmly by this community and the

(05:13):
media community in the Filipino community as well, so I'm
very proud to be working in this. Even though I'm
not a full time journalist anymore, I do help a
lot of my clients get the.

Speaker 3 (05:24):
Media exposure they deserve.

Speaker 5 (05:26):
You guys are doing amazing things in the community, so
I really love what I do now.

Speaker 3 (05:30):
I get to do a lot of media training with
people in communities.

Speaker 5 (05:32):
Some people in this room have been in my media
training class, so if you're looking for that, that's definitely
what I do. I love working with API Chamber in
order to get small businesses the attention they deserve. And
I work with the media all the time, including at
Channel three, to get great people on the air. So
thank you so much for having me here today and
for being here at this event.

Speaker 3 (05:52):
Thank you so much. Congratulations Johann and.

Speaker 2 (05:54):
Team, thank you. Go ahead, and Marie, we'd like to
from me Is and I'll be brief here.

Speaker 6 (06:02):
You know, Catherine and Petronia, it is an honor to
be joining them at this table, but.

Speaker 2 (06:07):
Let me just say it's also an honor.

Speaker 6 (06:09):
To be here with all of you because I look
out at this room and I see community support, I
see community love, and to be a part of this
just warms my heart. So thank you so much for
being here tonight, and I hope we really do have
a good discussion about how to get your personal stories
out there, because ultimately at the end of the day,
your stories reflect all of us and reflection of who

(06:32):
we are, and I'm grateful to be part of this
discussion tonight.

Speaker 4 (06:38):
All right, so we're gonna open the discussion by heavy
you guys jump in, and Tita Gloria, we heard from
this afternoon's spiel that you wanted us to be loud
and proud, right, but we always hear that from you,
and it's amazing.

Speaker 7 (06:58):
So we're here.

Speaker 4 (06:59):
We're all trying to amplify the Filipino American voice, but
we'd like to hear your insights and maybe you have
some questions from our panelists on how to be able
to better amplify the Filipino voice. Peter Gloria, I'll give
you the microphone.

Speaker 8 (07:19):
First of all, for all of you sitting at the
table and eating and talking, sisters and brothers, we have
a great opportunity this afternoon to listen to women who
are really wonderful, who are wonderful women in their field,
who can help us amplify our voices. As loud as

(07:43):
I am, not everybody hears.

Speaker 9 (07:46):
Me, and for once, please listen to them, because they
are really the makers there, really the doers of.

Speaker 8 (07:57):
Our community, listen to them and give them your voice.
I know some of you may wear crowns, some of
you may.

Speaker 2 (08:06):
Wear I don't know what else, but they're.

Speaker 8 (08:09):
The ones who really matter this afternoon. So are we
okay with this?

Speaker 2 (08:15):
All right now?

Speaker 8 (08:17):
One of the first questions I would like to throw
at the panel this afternoon is, you know, often I
hear this from non Filipinos and it really pains me.
I mean, it really irks me. It really makes me violent,
and I don't do that often. They always come to

(08:38):
me and say, not asking, they say, as they know,
as a matter of fact, why do Filipinos not engage?
And why do Filipinos not vote? And why do Filipinos
not use their voices? Can you answer this?

Speaker 6 (09:02):
Yeah, I mean I would say that they're wrong, because
the truth is, I know that you make your voices heard,
and I know that you exercise your right to vote.
I think that part of it is that we do
it behind the scenes with maybe not a lot of attention.
But that doesn't necessarily mean that we don't deserve that attention.

Speaker 2 (09:23):
The voters don't.

Speaker 6 (09:24):
And I do know that when the politicians do come
to Las Vegas and we're talking about the national level.
We know that the road to the White House comes
through Nevada. They make sure that they do take time
to meet with a very important voting block. But that
being said, I think that is a message that can
be repeated and underscored, and I'm sorry that that's not

(09:45):
felt and that needs to be changed. I think that
one way we can address that is remind us, hey,
we're here, yeah, and we have something to say, and
incredible partners here can help with that.

Speaker 5 (10:02):
I think it's you know, one of the things that
can help is having people like Marie Asian Americans in
the media, you know, who are going out there and
trying to get voices of Asian Americans, not just Filipino American,
but Asian Americans out there, so people who are watching
at home can hear that, Hey, our voices matter, our
stories matter, our businesses matter.

Speaker 3 (10:23):
One of the things that I'm.

Speaker 5 (10:24):
Doing, I'm very proud of me doing this coming week,
is actually having Johan on a news story on Channel
thirteen because Channel thirteen and Channel three as well, a
lot of the local channels being a lot more proactive
and getting voices of minorities out there. So they're doing
a special in Asian American voters.

Speaker 3 (10:41):
So they came up to me. It's like, Patrina, can you.

Speaker 5 (10:43):
Help pick some key people in the community to come
talk about what their concerns are in the community. And
I know Johann has been very active doing media and
reaching out to people, so he knows how the Filipino
American community is thinking. So I got him to be
on one of the people on the panels to talk
about this. So I think it's important that you approach Marie.
Email her we have questions that you want to get

(11:04):
out there, you want concerned for people, and she can
talk to her newsroom and say, hey, we do need
to do more stories like that, right.

Speaker 6 (11:11):
There is a process, it says, yeah, saying there is
a process. You know, I work in a newsroom, but
I'm one person. But that doesn't mean that I can't
share my thoughts and say, hey, this is a story
that's really absolutely and I think that at the end
of the day, as I said, you know, we are
all in this together. I don't know of every single
story that's out there. I don't know of every single
narrative that's out there, but I would love it if

(11:33):
you'd send myself and again, our great partners here that information,
so we can use our collective power to be able
to get those messages to the people who need to
hear them.

Speaker 5 (11:42):
I think, but Tronya does a great job of getting
us on air. I think she asked me on TV
every other week. But I think with Filipinos in specific,
we're doers and we just get it done.

Speaker 3 (11:57):
But we're not good storytellers. And I think what we
need to do is.

Speaker 5 (12:01):
Tell our story so everyone knows that we're actually making
things happen. And by doing that, we partner with like
a media company like Patronia, we forward it onto a
new station.

Speaker 3 (12:13):
Like Marie, and we tell our story.

Speaker 5 (12:16):
And you know, Filipinos is the largest population in southern
Nevada and in Nevada as a whole. We are making
it happen. It's election year. Every time I attend an event,
this is all I see. I think I was with
Aden Kuya Joel five times last week together, right, So
you know, we're making things happen.

Speaker 3 (12:37):
We have to start telling that story. But also as well,
we have.

Speaker 5 (12:43):
To work on the next generation of upcoming Filipinos and
how we can help how they can help us also
influence what's happening in the media as well.

Speaker 8 (13:00):
I totally appreciate your comments, but you know, I just
wanted to say this. This is personal, ladies, gentlemen, sisters
and brothers. If we stop, if we stop saying we.

Speaker 2 (13:16):
Don't, they won't repeat.

Speaker 8 (13:20):
You know what the answer was to me the other
day when I asked, why do you say that?

Speaker 2 (13:25):
It's because you said it.

Speaker 7 (13:28):
I didn't say.

Speaker 8 (13:29):
No, because I hear it from Filipinos and Filipino Americans
like you that you don't do such a thing, that
you don't do this. So if I can leave you
with this thought, stop saying we don't, say we do,
and use your voices loud and proud, Yes we do.

Speaker 10 (13:51):
We do.

Speaker 1 (13:51):
Thank you, ladies. Did you want to.

Speaker 2 (13:53):
Add to Gloria.

Speaker 5 (13:54):
I totally agree. I just want to say we should
rewrite the narrative and start telling that positive story. I'm
from the Bay Area, San Francisco, Barria. I believe in collaboration,
and I believe in strengthen numbers. And if we speak
the same language, talk the same talk, I think we're
a force to be reckoned.

Speaker 10 (14:20):
I just would like to do a follow up with
Gloria as a statement earlier that we don't engage, we
don't talk, and we don't vote, And I agree with Marita,
we do. But I guess the right statement is we
don't engage enough, we don't talk loud enough, and we

(14:42):
don't vote enough. Especially the last thing is very important
this coming voting season. We should remember the film you know,
American Votes Mother. It could really make a different So
take your friends, take your family, take your teitas and
lawyers to the voting place.

Speaker 2 (14:59):
Make sure they.

Speaker 5 (15:02):
BVPI community is considered and labeled to be the silent
swing voters, So it's important that we all get out
there and vote.

Speaker 6 (15:11):
I say this, I mean when you look at your
voter pamphlet, look at the languages that are offered. You
have English, you have Spanish, and you have the GALLOK.
Does that not say how impactful your vote is. When
they're saying we're going to bridge any language barrier, We're
going to speak to you directly, and we know that
your voice matters, and we're going to make sure it

(15:33):
is crystal clear there is no misunderstanding that when you
are voting, you understand what you're voting for. I think
that's evidence that the Filipino community is very much heard.

Speaker 5 (15:42):
Yeah, and it's the Asian American and minority politicians who
made that happen, you know, So your vote matters, and
getting people who look like us into office really matters
as well.

Speaker 1 (15:52):
Yeah, all right, and then our next topic, I think
I wanted to bring up the power of digital media.
I guess I would probably swing it to social media.
You know, we discussed this earlier about how everybody's a
journalist at this point, you know, we're all just telling
our own story on Facebook and or Instagram or whatever

(16:13):
social platform. How do you ladies feel, as professionals in
your field, in the media and also in the community
that benefits our people and our storytelling.

Speaker 6 (16:26):
Well, well, I'll say that, as you pointed out, that
means everyone can share their story in a way that
it's incredibly accessible. We've democratized media because now everyone has
an opportunity to share their message. And you've heard the
saying something will go viral for better or for worse, right,
But that.

Speaker 2 (16:44):
Is an easy way to make headlines.

Speaker 6 (16:47):
And I'd like to think that for the most part,
the headlines that we focus on that they are for
positive reasons. So you hear about a community member who's
doing wonderful things in the community. Hey, take that video,
share it, send it to legacy media. That's what I
am called traditional news broadcast. But there are other options, podcasting.

(17:08):
I mean, what an amazing world and all the perfect
segue to Patrona here. What an impactful way to get
your message across And it's not in about a two
minute story that I might be limited to on the airs.
On the Allan Air, you might have two hours with her.
And how incredible is that?

Speaker 11 (17:25):
Yeah?

Speaker 3 (17:25):
No, definitely take advantage.

Speaker 5 (17:27):
Social media is everywhere now news, Marie will tell you,
is different from when we started in the business many
years ago. Now we're called not just TV reporters, but
multi media reporters because we have to put as much
stuff on our Instagram, Facebook LinkedIn as much as on TV.

Speaker 3 (17:46):
So people go to social media.

Speaker 5 (17:48):
For more news now, right, and not just news. I
mean organizations, businesses have to and you can. That's what
you tell your clients, right right, Yeah.

Speaker 11 (17:56):
And we do.

Speaker 5 (17:57):
We do feature them on podcasts, and we do feature
them on social media, and we tell their story so
that people can relate. Right, if they're trying to start
their own business, they're struggling. They too know, Hey, I
can do it also as well as far as social media,
I think if you can, you ladies can correct me.

(18:18):
I think X is the number one.

Speaker 3 (18:21):
Source of media. Now, where is that correct or?

Speaker 12 (18:26):
No?

Speaker 6 (18:26):
I feel like changes every single Dayay, it's all it's
hard for me to keep up. I think that you
understand that between Facebook, X, Instagram, TikTok am, I missing YouTube,
those are five different channels and audiences will be different
on those. So how you want to get your message
across who you want to speak to might be different

(18:49):
on various platforms. I will tell you that I prefer
some over the other, but that doesn't mean that I
can necessarily exclude one or the other.

Speaker 2 (18:56):
I think that understanding who your audience.

Speaker 6 (18:59):
Is, how you want to use your voice to get
to that specific group, and honestly, trial and error. See
how something works on one platform. Maybe it's a podcast,
See how it works there, and you know, maybe the
traction's not there, so then try something else.

Speaker 5 (19:15):
Yeah, don't be afraid to use social media. I think
people is like, oh no, I'm not good enough to
go on and you know, get my face on there
and tell my story.

Speaker 3 (19:23):
That's a great way to tell you a story. And
I say, if you're on Instagram.

Speaker 5 (19:25):
Story it only lasts twenty four hours, So if you
think you look bad, it'll go away, you know what
I mean. But at least put your name in your
face out there so people can see it.

Speaker 3 (19:33):
Yeah, they're looking for.

Speaker 5 (19:34):
You social media.

Speaker 1 (19:37):
Yeah, and tell me about the small businesses that you
also help in our community.

Speaker 2 (19:40):
I know that you say you feature them.

Speaker 1 (19:42):
What are the best ways or practices that they can
use social media for their small biz, whether it's for
good or for you know, I've seen those like the
ones where they're gimmicky and then they cut to a
quick jump, you know, and it's fun. But can that
be a detriment to their business? How does that work?

Speaker 5 (20:02):
Content is king and telling a story is very important.
We actually have a series that we offer at the
Chamber that is called it's a four week series called
eminem which is marketing and media. When you're a small
business owner, you're knee deep into operations, right, You're wearing
multiple hats, You've got staff, you do the accounting, you're

(20:26):
serving the food, you're cooking in the kitchen. They don't
know anything about social media or take time to do
social media and telling the story. So we want to
amplify that, educate them and help them grow their their
media presence. You know, Patronia is soon to partner with
us on that eminem which is marketing and media and

(20:49):
helping them to have that correct content. And it's important
for them to tell that story, all right.

Speaker 4 (20:56):
You know when we tell the Filipino narrative, two things
come to my food and nurses, right, So there's not
a story about the Filipino without the nurses, right. So
we have the Philippine Nurses Association.

Speaker 7 (21:09):
Of Nevada right here with us.

Speaker 4 (21:12):
Former president of the Philippin Nurses Association of Nevada, Doris Bauer.

Speaker 13 (21:17):
Hello, hi everyone. If you look around all of our
healthcare facilities here in Las Vegas and probably all around
in the country, you would see that at least half
of the healthcare population are Filipinos, Isn't that right? So

(21:38):
as an organization, we try to get leadership out there
and try to get people to engage.

Speaker 7 (21:44):
And this is the.

Speaker 13 (21:45):
Biggest issue that we have is engagement of the other
nurses who are not officers. I mean, we have gone
to the point worried we have a podcast. We have
different leatorship.

Speaker 3 (22:00):
We went to social media.

Speaker 13 (22:02):
We have actually we have Lisa here who is now
a member of the Nevada State Board of Nursing. So
but it's the engagement of the other folks, the one
who are not leaders that we have a problem with.
They don't engage very much with participating in organizations or

(22:24):
even with you know, just saying hey, I'm going over
there and volunteer. So it's very difficult and this has
been a challenge for us. So I hope you have
something for us to feedback on how else we can
increase the engagement of the regular nurses.

Speaker 6 (22:45):
I mean, I think this event is an example you
bring people together who are like minded and incentivize ask
what do they want to talk about, what matters to them?
Why do they want to gather what may be missing
in their lives, and see if you can meet that need.
I think that might be one way you can get
them all together. You know, Lisa and I we've gone

(23:05):
to a couple events together now, and we met because
I had a request and I said, Lisa, can you
help join me in telling a story about our Filipino
American community here in southern Nevada from the nurses perspective,
and she jumped at that offer. I think finding what
someone may be looking for and offering, you know, let's

(23:28):
can we have a chat, Can we have a conversation
and see where it goes from there?

Speaker 3 (23:34):
Thank you.

Speaker 5 (23:34):
I would also I would almost say this is an
example of a great networking mixer event is providing a
platform that would interest them to attend and be engage
with your organization. But what platform or what topics are
they interested in? What are they are important to them?

(23:59):
So maybe doing round tables first and seeing what that
is with just a little few people, and then growing
it from there. What we did with the chambers, we
did roundtable discussions with small business owners. We had restaurant owners,
we had retail owners, we had tech owners, and we
found out that collectively they had similarities and concerns about

(24:24):
their small business. And then we find tune about the
products and services and the kind of events that we built.
Because now they're interested and we're focusing on the needs
that they're looking for. So maybe finding what that need
is and start from there.

Speaker 2 (24:42):
I agree.

Speaker 1 (24:43):
I think the most important part is that first conversation
these smaller This is a bigger networking group. But I
feel like when you have like minded people that have
those same concerns that first initial I guess people are
reluctant to do it because they're like, well do they
have the same experience, But the conversations are so important,

(25:03):
especially with women too, women empowerment and all of that.
So let's segue into that women empowerment in small business
and media. How do you guys feel about and this
is a powerful empowering panel right here, how do you
guys feel Has there been any kind of challenge in
your career and what have you done to overcome it?

Speaker 3 (25:26):
And I think a.

Speaker 5 (25:27):
Big part of it is is being seen and heard.

Speaker 4 (25:31):
Right.

Speaker 5 (25:31):
People want to feel empowered and that their stories are
being told. And that's why I feel like, you know,
leaving the news business, which I love for so long
and doing what I do now, I feel like I'm
empowered to do more because now I can tell more stories,
not just on Channel three, but that and go Channel
thirteen and Fox five and you know, all kinds of
media that I can pitch these stories, and a lot

(25:52):
of it about women, you know, who I feel a
not being seen, especially minority women. So I'm really passionate
about that when I see minority women Asian America and
women who have great stories to tell and they're not
going out there, whether they feel like they're not confident
enough to tell their story or they feel like my
you know, I just don't have a platform. That's my
work and my purpose now is I get to do that,
you know, And I think you just have to find

(26:13):
the community that support you. Find people like Catherine who
want to help other business owners, including female business owners
you know, Marie, who want to tell these stories about
the Asian American community, not just Filipino American but other
women out there, you know, and it's women awareness. I mean,
Marie is finding those stories to tell. So I think
finding the community that support you and be bold, you know,

(26:35):
don't be scared to tell your story because if you're
not telling your story, who's telling it?

Speaker 7 (26:40):
Right?

Speaker 5 (26:40):
So really believe in what you're doing and just get
out there and tell it. If you don't find out community,
create one. So we just launched our women's committee and
we call it KAFL Capital because we're a bunch of
kick ass female leaders. Yeah, you know, so basically what
we do is just kind of you know, like minded positivity.

(27:05):
Business owners who are knee deep in operations. They go
home and they have to cook dinner, throw a basket
in the laundry, you know, all of those things were
we want to support each other and as far as challenges,
there are many challenges. So create that support system, that family,

(27:25):
that community, and it goes a long way.

Speaker 4 (27:31):
Now, Tony, just about a month from now, it's going
to be October already, Yes, I believe so, I mean.

Speaker 2 (27:37):
Like, oh my God, can spice lottecs.

Speaker 4 (27:40):
It's it's uh, it's the early Christmas season in the
Philippines already happening September first, right, but in October it
is the Filipino American Heritage Month, History month, and we're
going to have a big celebration. I see doctor Aragon
here from Filipino America Heritage Foundation. Doctor Aragon, thank you

(28:02):
so much for being here. Obviously, October is a big
month for the Filipinos. We were at the stations in
October of last year. Right, we were child thirteen, we
were child three. We brought Wallberg Still, we brought the Storia,
We bought CMC boutique. We we we we showed our
brongs in Channel three. Yeah, in the events that you

(28:26):
are going to have, doctor Oragon, maybe you have some
questions as to how you want the media to help
you in in amplifying that event or that uh the
costs for the Heritage Foundation. Doctor Aragon here is the
president of the Filipino American Heritage Foundation. If you're talking

(28:51):
about the October event for the Filipinos, he's the man. Okay.

Speaker 12 (28:55):
I'd like to ask the panel, how could the Philippine
American Heritage or History months get amplified during October or
entire year. We're doing it every year and we are
reaching out to everyone, not only Filipinos or Philippine Americans.
So what can we do more?

Speaker 6 (29:17):
I mean, I'll say, first, just get the stories out there.
And no story is too small. You know, a mention
here can be much more than that. So give us
a list of all these events that you guys are doing.

Speaker 2 (29:30):
Make it visual. I'd say, also, let us know why
does it matter?

Speaker 6 (29:35):
I know why it matters, but why does the rest
of Southern Nevada matter? Why does Filipino heritage matter to you?

Speaker 2 (29:40):
Doctor?

Speaker 6 (29:41):
And I think that when we speak about the youth
and we talk about the future. I mean, that's one example.
It's also a celebration of who we are. I think
as Petronia has been so helpful when it comes to
taking that message into multiple stations, because I'm only at one,
but she has the privilege of going and taking that
story far beyond. So one story in Channel three, another

(30:01):
story in another station, and another station, another station, and
then online and then I'll podcast, So you can really
see how you can get momentum going even before October.
Why wait until October, get that story rolling in September.

Speaker 5 (30:14):
Yeah, and getting to know obviously, personal relationships with reporters,
I mean you'll hunt. These people are media professionals. You
know they can they have those strategies to help you.
But again, like Marie said, like get personal, find the
local stories whereas it happened in the community. Maybe there's
some really special people in the Filipino American community that
have great personal stories. So it's not just like oh

(30:35):
it's Filipino American Heritage Month, right, there's personal people behind that.
That's what makes a good story. So highlight those people
and get that out to all the news media. I
always say, plan ahead, right, you know what you're doing.
Get the calendar ready and get it to Petronia. You
know she'll pitch it to everybody. But it has to

(30:56):
have that good story, yes, right behind it. You can't
just how the news that day is like can you
come cover? Right, You've got a plan for it so
that hey, give that opportunity for them to come and
cover your event.

Speaker 6 (31:08):
And I'd say one more thing, so let's just say
we miss it breaking news. We can't get there quick
with those emails. Hey, here's our event. I know you
guys missed it. Here's pictures, here's video, here's why it matters.
And again, not just me, every single station. Send it
to all of them. I guarantee you you make it
easier for us to share your message.

Speaker 2 (31:28):
We will share your message.

Speaker 6 (31:29):
And well happy to do it because we want to
tell stories about the Ken.

Speaker 3 (31:32):
Don't just look at mainstream media.

Speaker 5 (31:34):
Right, there's Philippines Times there, Bobby's in the house. I
love my friend Bobby back there Asian journal you know,
look out for him. He covers a lot of minority
related stories. So we have to support our minority media
as well. And that's perfect. This is where these are
the stories that they want to showcase.

Speaker 4 (31:51):
So yeah, all right, So we talked about the nurses
a while ago. And another thing that we talk about
when we talk about filipeen it's food. Right. We have
a movement here in in Nevada. It's called fapcore Nion
and we have Elizabeth here. I'm sure you have questions,
uh to our panels about the panelists about the uh

(32:17):
eating healthier it's on? It's on?

Speaker 2 (32:19):
Is it on?

Speaker 7 (32:20):
Yes?

Speaker 14 (32:21):
Okay, I'm not used to this techie microphone. Anyway, Thank
you so much for giving me time to speak. First
and foremost, I want to acknowledge Marie a big shout
out because when I texted her the invitation to the
FAPCORN about an ion the Healthy Heart program at Dignity,

(32:45):
she just posted it and just spread it all over.

Speaker 2 (32:48):
So that's really great.

Speaker 14 (32:49):
You know, it's amazing to get that support from the media.
And I want to acknowledge all the the civic leaders
here who joined the consortium because.

Speaker 2 (33:00):
Us right now we know that we.

Speaker 14 (33:02):
Have a high predisposition as Filipinos, Filipino Americans predisposition to
cardio metabolic diseases, right disorders and doc aragon.

Speaker 3 (33:13):
I'm sure you'll agree with me on that.

Speaker 2 (33:16):
Really high prevalence.

Speaker 14 (33:17):
However, studies show that there are no specific interventions, you know,
for US Filipino Americans. Now, with that being said.

Speaker 3 (33:28):
You know, we have this movement.

Speaker 14 (33:29):
We appreciate all our partners who work really hard. We
brainstorm and see how we can reach our community, the
Filipino American community. Now I'm going to challenge the media people,
how can you help us? You know, how can you
help us spread the word because we can't do this alone,

(33:50):
right as nurses and the other civic organization.

Speaker 2 (33:54):
What is media's role in this endeavor?

Speaker 4 (33:57):
You know, Elizabeth, it is really very challenging because you're
asking us media to say to tell everyone don't eat
let on.

Speaker 3 (34:04):
I know, that's why I am to do.

Speaker 14 (34:08):
That's why that's why we have salmon on the menu today.

Speaker 7 (34:11):
Ah, that's right. So let's hear it from the panelists.

Speaker 3 (34:15):
Well, I think, Bobby do you did you want to
say something?

Speaker 7 (34:18):
Hey Bobby?

Speaker 5 (35:11):
And Bobby is right and he's not the only one.
I mean, any reporter will tell you that that they
have a million things going on. If you want to
get the attention of the reporter, give them. Make it
as easy for the reporter to do their job as possible,
and they're going to help you as much as possible.
If you send this long email, no information, no contact person,
you spell their name wrong, you know what I mean,

(35:31):
get all the facts right and make it easy for
them to get the story out. And just to answer
your question about you know, certain topics, especially health, really
think about what's newsworthy for the month, right, So if
it's diabetes Awareness month, that's probably when they're going to
do a story about that. So have that on your
content calendar and think, okay, diabetes Awareness month, hard health
awareness month, that's when news is like looking.

Speaker 3 (35:52):
They're looking for those stories of that month. So that
makes the difference.

Speaker 5 (35:55):
Find the connection.

Speaker 3 (35:58):
Personal stories.

Speaker 5 (35:59):
So if people are suffering from that and they have
a really compelling story, bring that story up and say, hey,
we have someone personal.

Speaker 3 (36:05):
To that you can interview, you know, so it's more
than just a headline.

Speaker 2 (36:10):
All right, Well I wanted I wanted to add to
oh go ahead, yes.

Speaker 15 (36:22):
Yeah, yeah, h.

Speaker 14 (36:32):
Mm hmmm.

Speaker 10 (36:41):
I mean we could we could invite we could invite
uh the channel to come over to our event, but
it is very difficult to make them show up. Can
you give us some tips or some guidelines like what
to do to make to make it interesting for the
mainstream media to focus on Philippine American activities.

Speaker 5 (37:01):
So let me answer to that as the AAPI Chamber
of Commerce. So with us, we don't do our own
press RELI we actually it's not that Petronia is sitting
next to me, but you know, Patronia is our PR person,
and she handles all of our press releases and promoting

(37:25):
our events. So finding that right person and you know,
many people had approached the Chamber to represent them, but
Petronia understands our mission, she understands our vision. So even
that little story, she knows what we're trying to accomplish.

(37:45):
So she's almost you know, well she is part of
the Chamber. So I think connecting with the right person
that's going to represent you in the media is really important.
And and I don't you know, and yes, having a
PR person's great, but you can be your own best

(38:07):
PR as well. You understand how the news work, and
I see the challenge of that, you know, I mean,
and they have so many stories to cover. News stories
are like two minutes, that's all they have time for.
They can't cover everything, and obviously people want them to
cover everything. But again, having that peg, right, if you're
going to have one of your events, if you're going
to have it on Filipino American Heritage Month, that's probably

(38:29):
gonna boost your chances of being covered ninety times because
it's newsworthy on that month. Right, So think of be
strategic when you're pitching. Find the right reporter. Maybe it's
a Filipino American reporter who wants to do more stories
about that, right Marie.

Speaker 6 (38:43):
Yeah, absolutely. And then so for an example, the minority vote.
You know, if you want to say, hey, we are
here and we are making our voices heard, maybe you
guys haven't heard us in this way, you know, to
send it to their emails. Fine, as Bobby said, you
know you can do a one shee. I'm a big
fan of multimedia. Send me pictures, send me videos, hook

(39:05):
me by. You know, here's our volunteer who's going out
there knocking on doors. Have you heard of this person?
Do you know about this person's story? And start off
with what's significant to you. I think that a time
of year is one thing, but we know that the
Filipino americanmmunity has stories.

Speaker 2 (39:21):
Year round, and we can do those stories.

Speaker 6 (39:24):
As trying to said, and as Catherine said, some of
it does take, you know, having the right person to
open that door.

Speaker 2 (39:29):
But being proactive is a big part of it.

Speaker 6 (39:31):
Having the mission, what is your intention of the story,
And then maybe it's just say, hey, maybe you're not
the right person to get the story, but can you
tell me who can you know? One connection? As we know,
Vegas is a networking town. One connection can lead to another,
can lead to another.

Speaker 5 (39:48):
Yeah, be proactive in creating that relationship with the station,
with the newscaster, with the reporter also as well, we'll
help you.

Speaker 4 (40:00):
Part of the mission of the Media Resource Center that
we wanted to do is to create a digital hub
where all of your photos, your videos, profile, pictures of
doctor Aragon, all the dignitaries and everything, it's all in

(40:23):
one cloud folder for you to access, so that if
you want to do a one sheet sent to Bobby,
you don't go finding it anywhere. You're sure that the
photos that you send are the good quality ones that
they will use, that they will want to use, the
videos that they will want to use, the editors would

(40:44):
want to use. I'm an editor myself. If you send
me videos that I still have to fix. You know,
I probably will.

Speaker 13 (40:50):
Not use it.

Speaker 12 (40:51):
Right.

Speaker 4 (40:51):
Who among you have ever been to a newsroom? Yeah,
you know, you guys know that it's a it's in
some of those news room it's a it's healths kitchen
right there, right, So we have to give them the
one sheet and the Filipino American Media Association through this
Media Resource Center, we're going to have this one, this hub,

(41:12):
this cloud based server where we're going to store all
of those b roll all of those anything that they
need that you access, send to them. Put your story,
that's it and clean. So that will that is what
you guys are supporting, why you are here, Because of
your presence, we will be able to build that. Lizelle,

(41:37):
I add something at the presidente of Famine, come.

Speaker 16 (41:41):
On, oh my son, this is my son. I want
to add something to that because a part of the
mission of the of Famine is we want to be
like your point person. And I'm speaking to my fellow
film community, so we want to be your point person.

(42:04):
You want to get the word out, you want to
connect to the mainstream media, use us, so you contact us,
we will get we will help get the word out
because part of our goal is to make is to
be like that bridge to connect everybody into one place,
and so we don't have to scramble for like wait,

(42:24):
I forgot to send the information station Journal, I forgot
to send information to PHLV. But you know, so then
you're missing. So all you have to do now is
you reach out to Faman and you say, hey, we
have an upcoming event, we need the word out, we
need the support, and then you just give us the
information and we'll get it out.

Speaker 1 (42:41):
Feliz and I love that every everyone here we're able
to bridge the gap to those pieces that are missing
and those you know, conduits that we need to really
get our word and our stories across. So finally, I know,
in closing, we want to bring this on a you know,
it wasn't funnier note, but Teita Josie is in the

(43:03):
house tonight. We want to say hello. But we want
to also bring to light. Media is not only news
and not only social and all of that. It's also
bringing the fun and the lightheartedness of our people, our
heart and making maybe poking fun or just bringing the
reality of the things of how we grew up and

(43:24):
all of that. So are you talking I'm talking about
Tita Josie. I think she's funnier than her son, So
you know, for me, it's it's very important to connect
in that way, right. So, as the community, we really
relate to others, whether it's uh, you know, it's a
funny story or it's a funny a funny.

Speaker 2 (43:43):
Uh you know, on the news.

Speaker 1 (43:45):
When we see these funny things, you're easily captivated. Did
we have the mic fors So I just wanted to
bring to light that, you know, we are in the
mainstream media as far as you know Joe Koy, but
Tita Josie has also been a very pivotal part of
our community here in southern Nevada.

Speaker 2 (44:05):
So give all right, let's hear it from Johnson.

Speaker 17 (44:11):
First of all, I would like to thank Johnt Sizon
and your wife, a nurse very issue. I just want
to thank you for what you're doing to a Nevala community,
especially to us, did Gloria.

Speaker 2 (44:27):
We have our own program.

Speaker 11 (44:29):
We do not pay for our show. I want you
all to know that it is for free. So it
is really great that Johanne is doing this for us.
And I want you to know that I have my
own media Choky, and I told Joe that if you
love Filipinos, and if you love them, you show them

(44:52):
because if they see that you love the parents, especially
the mother the windows with w he said, Mommy, or
you're selling me that because you are.

Speaker 9 (45:04):
Hey, thank you very much, thank you, very thank you
very much.

Speaker 4 (45:09):
Lida loves to you, Josie Everson, everybody, Okay, wrap it
up to me.

Speaker 1 (45:16):
Well, we want to just thank you guys for being
here tonight. I hope the food was good.

Speaker 2 (45:19):
How was the food? Everyone?

Speaker 1 (45:21):
Yes, hearts are fields, bellies are full. Thank you so
much for being here tonight, Ladies our panelist, thank you
so much for taking the time out of your very
busy schedule, because I know you guys have one, but
you know you guys are welcome to stay network enjoy
each other's company for the remaining of this evening. And
I think we were going to wrap it up now.

(45:44):
Did you guys have any final things you want to add?

Speaker 4 (45:46):
Final thoughts from our final.

Speaker 6 (45:47):
Thoughts, I just want to say thank you so much
for letting me be part of this conversation.

Speaker 2 (45:52):
It's so important for me to hear from all of you.

Speaker 6 (45:55):
Let me just say, stay authentically Filipino, you know, go
out there with crime.

Speaker 2 (46:03):
Why are people only learning about UBE now? I don't know.

Speaker 6 (46:06):
It's been around for forever and it seems like it's
having its moment, but the Filipino moment has always been here.
So thank you so much for allowing me to be
here in part of this discussion.

Speaker 3 (46:18):
So is it the right word? Salamat? Is that right?

Speaker 5 (46:23):
I pick things up with my Filipino community.

Speaker 3 (46:26):
Thank you again for being here.

Speaker 5 (46:28):
And yeah, it's an honor. Thank you, Thank you everyone
for having me here. It was an honor to sit
among kick ass female leaders at this table and to
see all of you. I know it's been a while.
Thank you for having us.

Speaker 4 (46:47):
All right, thank you so much, and we wrap it up.
This has been our very first Famine podcast.

Speaker 8 (46:57):
Yay.

Speaker 2 (46:58):
Thank you all for coming home safe. Be home safe.

Speaker 1 (47:01):
You don't have to go home and you can still
stay here.

Speaker 4 (47:04):
And before you go home, let's have Ray come on over.
Plug in Ray. We're gonna have some entertainment coming for you.
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