En el nuevo episodio de Planeta Sostenible, conversamos sobre cómo la sostenibilidad se convierte en ventaja competitiva en la industria aérea. Nos acompaña María Lara, Gerente de Asuntos Corporativos de LATAM Airlines Colombia, y Julio Herrera, Vicepresidente Comercial de Ecopetrol, para hablar de una alianza estratégica que impulsa el desarrollo de combustibles sostenibles de aviación (SAF) en Colombia y la región.
Reflexionamos también sobre el papel de las empresas que integran el cuidado del planeta a su modelo de negocio. Porque cuando la sostenibilidad es parte de la estrategia, no solo cambian las operaciones… también cambia el rumbo del mundo.
Podcast realizado por: Ángela María Gómez en alianza con la Universidad del Rosario, la Universidad Sergio Arboleda y Pacto Global Red Colombia.
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