April 7, 2025 • 28 mins
Good News with Twanda Black welcomes April Ross, a native of Lagrange, Ga. graduated from Troup High School. She earned a BA degree in Mass Communications(Radio/TV) from Alabama State University….She worked relentlessly, in various media platforms(HPTV, David Broadcasting, and WRBL Television Station before creating her own brand... BeeTV!
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Episode Transcript
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Speaker 1 (00:03):
Thank you for joining me today on Good News with
Twinda Black. We're we're discovering some of the most inspiring
trials to triumph stories and empowerment moments. Call up a
friend and let them know it's time for some good news.
Speaker 2 (00:30):
Welcome to good News.
Speaker 3 (00:32):
I'm your host Twonda Black, where we talk with folks
from all walks of life about their good news because ultimately,
if your brothers and sisters is successful.
Speaker 2 (00:43):
Then you are too.
Speaker 3 (00:44):
And we're always celebrating our brothers and sisters.
Speaker 2 (00:48):
It's good news and beck relaxed.
Speaker 3 (00:50):
And enjoy this next great guest joining us today from
the Beehive. The behave I lagrange okay, April Rods, CEO
of BTV Network, because you know when people say beehive,
you know what they think, right of course.
Speaker 4 (01:05):
And you know what I just recently, no lie found
out like the latter part of last year. Really oh yeah,
I said, oh I'm copying.
Speaker 2 (01:14):
The Queen be yes, ma'am, yes, mae, I did.
Speaker 3 (01:19):
But now I know, Okay, okay, So hopefully they don't
come after you for copyright trademark stuff.
Speaker 2 (01:25):
You know, run they run in a small high They
don't be caring. They do not care, but we.
Speaker 3 (01:34):
Thank God for your BTV network in Labraine, serving six
hundred thousand households April. We'll talk about that in a minute,
but tell us about how you got started in this industry.
Speaker 4 (01:49):
Well, you know, I started in twenty seventeen a deputy
was shot in our area. I have a degree in
radio television from Alabama State University, and you.
Speaker 2 (02:00):
Know, just trying to find a job.
Speaker 4 (02:02):
And you know, because God told me that I was
going to be on television. You know, I prayed about
what he wanted me to do, and now what I
wanted to do. So he put in my spirit that
I was going to be on television. So I pursued
that and lo and behold. When I got my first
job out of college, I can remember the news director
(02:22):
telling me to stay behind the camera.
Speaker 2 (02:24):
Because I wasn't ready. So yet I was bent but
not broken.
Speaker 4 (02:29):
Okay, I was devastated, but not destroyed. So I just
quit the job and then I just started working doing
off jobs from home. And then this deputy got shot
in our area and there was no live reporter on
the scene, and this young lady, Danielle, said, Hey, you know,
(02:52):
why don't you go up there? And go Facebook Live
and act like a reporter and tell us what's going on.
Speaker 2 (02:59):
And I said that that sounds crazy, but I'm gonna
do it. I took my.
Speaker 4 (03:04):
Cell phone and I ran out there and I got
late breaking news and I stayed on the scene that day.
Speaker 2 (03:10):
For six hours.
Speaker 4 (03:11):
People will bring me Barry Park power chargers and everything.
Speaker 2 (03:17):
So that was that birth BTV.
Speaker 3 (03:21):
And I remember because I worked in that area for
like thirteen years, so I remember the TV station. When
I heard that you had purchased it, I said, wow,
it's gonna be a lot.
Speaker 2 (03:34):
Of work much so, yes, yes, but you are.
Speaker 3 (03:41):
A history maker because your first African American female to
own a television station in the state of Georgia. Did
you know that was happening when you want it?
Speaker 2 (03:54):
I did not.
Speaker 4 (03:55):
On the SEC attorney actually, when we started to sign
the papers and because he was like, he was asking
me certain questions I did not have the answer for.
And he said, you are the owner, right, And I
said yes, sir, And I said, you got to remember,
I'm coming from a whole cell phone, an iPhone six,
and I don't know a piece of cord in this place.
(04:18):
And so he said, well, I want you to take
a moment, and he said, because I had to do
some research of course before we got to this part.
He said, but you are the first black woman to
do this, and what an accomplishment. And I was like,
oh wow, I'm just looking at it. I want to
pay this loan.
Speaker 2 (04:34):
Off right right.
Speaker 3 (04:36):
But then you look at it, you know, it makes
it that much more meaningful.
Speaker 2 (04:40):
But it also is a weight. That's a weight for you.
Speaker 4 (04:45):
I think it was, you know, just thinking about just
you know, the people that have worked so hard, you know,
before me, even the two white men that owned the station,
and then here I come out of nowhere, you know. Uh.
Speaker 2 (05:02):
And I'm glad that.
Speaker 4 (05:03):
He he gave me the opportunity to own it because
he could have sold it to anybody really, right, see,
God had my name on it, so he didn't have
a choice.
Speaker 3 (05:12):
Really, that's right, That's right, that's right. Nobody else was
gonna buy it because it was yours. Yeah.
Speaker 2 (05:18):
So, so talk.
Speaker 3 (05:19):
About the journey because and I'm sure you're probably still
on that journey of furnishing a TV station because I
know what was there, so I know you had to
start foundationally to build upstated everything.
Speaker 4 (05:38):
Exactly when we got when we purchased it, and now
I'm going on my third year.
Speaker 2 (05:42):
We purchased it.
Speaker 4 (05:43):
Of course he had old equipment, and I knew what
I was getting myself into.
Speaker 2 (05:48):
He had been there.
Speaker 4 (05:49):
For ten years and really he just asked me when
he asked me to kind of fill in that morning
on the TV station for three days. And then that's
when my husband was like, you know what, when you
got off the air helping them, you know, nothing is
no really good programming was on.
Speaker 2 (06:08):
He said, ask him, do we want to sell it?
And I said, oh, I said wait a minute, now,
we'll have that kind of money. He said, no, we
got that. He said, no, we got that kind of
god Okay, So I said that's what he said, So
I said, okay, let's do this.
Speaker 4 (06:24):
So then we asked carry the owner and he said
he had been wanting to sell it, but he had
never said it out loud. So we knew that going in.
When I looked at everything, it was just you know,
it looked.
Speaker 2 (06:40):
Dated, yea.
Speaker 4 (06:42):
He it was just like really he wasn't there. He
had checked out two years ago. So we knew we
had work to do. We knew what we were getting
ourselves into. Of course, just purchasing the station alone was
a huge undertaking, so I knew I couldn't go in
and started just by enough things, so I had to
(07:04):
just dig my heels in and get peace. At a time,
I was still working my cell phone. When I had
had a television station from I kept my phone, the
quality was better than when he left me, exactly. Yes, yes,
So just recently we bought some new technology that allows
(07:25):
me not to have to go to the station and
change out everything. I can really do it now for
my phone, some parts of it. I haven't gotten it
all the way down pack. We've had it for like
three months and I'm still learning it. But once I
get everything down, then it's gonna.
Speaker 2 (07:39):
Make my life a whole lot.
Speaker 3 (07:42):
Yeah.
Speaker 2 (07:43):
Yeah, just trying to get get it up to date.
And then you know, it's not just you're inside the studio.
So then I have to go to the tower.
Speaker 4 (07:54):
Site and put on that hard hat and go and
check out the transmitter climb up.
Speaker 2 (08:00):
That's right.
Speaker 4 (08:01):
Yeah, I'm like, lord, this miss So I can remember
the first time I went to the tower site and
had to call the city of Lagrange to go out
to meet me out there. This guy named Josh, and
because Carrie was like your first time half, Josh to
(08:22):
go with you and then have Ryan on the bone
Rhinos with spectral and he had those you know, make
sure I'll broadcast signal is where it's going. And so
I got out there with Josh and Josh said, you
know MS Ross. He said, you know your antenna is
on top of that tower and I said, yeah, I know.
Speaker 2 (08:41):
And he said, do.
Speaker 4 (08:42):
You understand that your antenna is the highest peak in Lagrange?
And I said no, and then he said it's just
to me. God, it's gonna take you higher.
Speaker 2 (08:57):
You know, this is the highest anything in Lagrange.
Speaker 4 (09:01):
Your antenna is overlooking all of it, and that really
sunk in.
Speaker 2 (09:07):
I was like, wow, going from the bottom to the top.
Speaker 3 (09:10):
Come on, God, I said, okay, I see you.
Speaker 2 (09:14):
Yeah.
Speaker 4 (09:14):
So yeah, it's you know, more than just putting in
programming and this and that, and then I wear all
the hats right now, so it's kind of.
Speaker 2 (09:25):
Difficult running it a lot of people.
Speaker 4 (09:27):
I can remember when the local TV station out of
Columbus interviewed me after I bought it, and the young
lady said, you know, we got twenty six departments and
how many departments you have, and I said, well, you
know you got twenty six.
Speaker 2 (09:41):
I'm running all twenty six of mine.
Speaker 3 (09:47):
But when you look, well, when you look at equipment
for today, it's so much easier because technology is so wonderful.
You know that you didn't have to buying so much
crazy to go into to have a studio, to have TV.
Speaker 4 (10:06):
Right, you can actually just really I could do the
studio at my home for real, but of course we
got a space where we can do it. But the
technology now is advancing, automation is of course, I'm just
on the cusp of the automation part of it.
Speaker 2 (10:23):
So and then AI is now playing a huge part.
Speaker 4 (10:26):
I'll be going to a conference this summer to learn
more about AI to help us.
Speaker 2 (10:31):
With the news and other things that we can do.
Speaker 4 (10:33):
So it's the technology is changing and I'm glad it's
gonna help me.
Speaker 2 (10:38):
A whole lot.
Speaker 3 (10:38):
Absolutely, absolutely, absolutely. So you know, I see you, You're
always in the street in the community, telling stories, doing
all of that.
Speaker 2 (10:52):
How do you manage.
Speaker 3 (10:56):
Your life? You got a husband and family and you know,
just everything is going because I mean, you're constantly busy.
I said, you're constantly moving, So how do you, how
are you managing that?
Speaker 4 (11:11):
I'm not really managing it well, if I must be honest.
Speaker 2 (11:16):
You know, some people say, you know, what do you
do for self care? Self care? Are you kidding me?
Speaker 4 (11:22):
Because you know people ask me that, like I people
give me, especially businesses. I can't tell you how many
massages I got. They give them to me free because
they want me to say their name.
Speaker 2 (11:33):
I can't even take advantage of it. You know, I
don't have time.
Speaker 4 (11:38):
But you know what I was telling my husband, He said,
you never relax, You never relax.
Speaker 2 (11:46):
And that's because I told him, I just truly love
what I do, you know, And I would be okay
if I'm just at home, but I do.
Speaker 4 (11:55):
I get up at four m and try to get
to the station at five. But the first thing I
do when I get up is I get on my knees.
And it's every morning I'm gonna do that. I ain't
gonna stand up, I ain't gonna get a job. I'm
getting owned my knees old school because I want to
hear my assignment from him for the day, and.
Speaker 2 (12:16):
And I'm headed off to the station then.
Speaker 4 (12:18):
But I'm now trying to be home by the time
my kids get home. You know, I'm just trying to
be more intentional of being a present mother, a present wife.
Because then we just rode out a horse and carriage business. Lord,
have mercy, so don't even ask.
Speaker 2 (12:40):
I don't even know. I was on. I was, you know,
shoveling poop the other day.
Speaker 4 (12:46):
I'm like, Lord, but we're doing a whole lot. But
but you know, when we bought, we got the horse
and carriage business around Christmas, it kind of took off
with the downtown city of Lagrain.
Speaker 2 (13:01):
But my husband realized he didn't have any help, so.
Speaker 4 (13:05):
I had to stop on the weekends because he would
do a Friday, Saturday and Sunday, so I would have
to ride the horse the carriage with him because I
would have to help while he got the horse. But
what we realized was we were spending some great time
on ye yes, we really did. I mean it was
because we had people who were riding in the bank.
(13:27):
They were talking and then me and him got a
chance to chit chat, and so it allowed us to
kind of take that time. But we really are being
intentional about spending quality time with each other, spending family
time and with our grand babies.
Speaker 2 (13:41):
As well. You got grand babies.
Speaker 4 (13:44):
Yeah, we got five grands I'm wrong, all right, we
all blended family of five and waters. Uh they're thirty
six and thirty three, both have husbands and both have children.
So we got grand babies. Yeah, we got birthday party
this weekend.
Speaker 3 (14:03):
And yeah, you know what, you're exactly right about being intentional.
And I remember when my kids were young and I
was just running, running, running, running running. Sometimes I was
taking them with me. Other times I had to have
a sitter. But what I knew I did not want
to do was have letch to keep kids. And so
(14:24):
I made sure that I could pick them up from
school every day, every day. If I had to start
my morning at five o'clock like you did, sometimes it
was two thirty in the morning.
Speaker 2 (14:35):
But just to be.
Speaker 3 (14:36):
Able to pick them up from school and help them
with homework or take them to basketball. And what you know,
you have to be so intentional about that's you know,
it's the one thing I said, this is the one
thing that I must do in this life, you know,
for these two days.
Speaker 2 (14:52):
So I definitely.
Speaker 3 (14:53):
Understand, yes, yes, yes, yes, definitely. They're grown now, they're
the same age as your husband's daughters, and I don't
have any grandkids.
Speaker 2 (15:02):
So but yeah, that you know, it's amazing.
Speaker 3 (15:08):
I say, the sacrifices. We think about our moms and
dad sacrifices that they make for us, but think about
the sacrifices that you make for your kids as well.
It doesn't it kind of doesn't seem like it, but
it is a sacrifice.
Speaker 4 (15:21):
It is a sacrifice. I mean, I have a son.
He's twenty eight years old. He went to Kinnesas. He
got a degree in communications as well.
Speaker 2 (15:30):
But he has a.
Speaker 4 (15:30):
Full time job and he works with me now Monday
through Thursday when he can, and he'll like, yesterday we
were at the office. We were doing the news and everything,
and he was like, you know, Mom, I can't even
believe you doing this, like you really running this. And
(15:52):
I was like, yeah, but we're working. He said, yeah,
I know, But he said, who gets out of college
and don't have to apply I'm on a TV station.
Speaker 2 (16:01):
Who day that that? Because when he comes to work
he has to call me missus ross.
Speaker 4 (16:07):
I said, I want you to take it seriously of
what we're doing here. You know, you may have to
take it over one day.
Speaker 3 (16:13):
Yes, absolutely, Now you think about legacy. My goodness, you
got to leave it to somebody, right, exactly, Yes, absolutely, absolutely,
So talk about just for a moment, being an African
American woman in Lagrange, Georgia, cuddling Alabama.
Speaker 2 (16:35):
How were you accepted racially?
Speaker 3 (16:40):
How were you accepted that the community, the entire community
embrace you.
Speaker 4 (16:46):
Well, I'll say this, I think the community they have
embraced me. I think that they they like seeing me.
I mean I walk in the stores. You know it's
black and white. They you know, Hey, I love what
you're doing and I appreciate you. I can be at
the gas station. I got to post this lady because
she stopped me. She's just staring at me. I was
trying to get gas. When I was right, I told
(17:07):
my friend to stay on the phone. I don't know
if they about to jump me or what.
Speaker 2 (17:11):
I'm not lying. They were just her and her husband
just staring at me.
Speaker 4 (17:15):
And then when I put the pump back up and
she said, we just love you.
Speaker 2 (17:20):
Oh, I just love you. And I felt so good.
Speaker 4 (17:23):
But one thing when the owner when we before we
purchased the station, weeks coming up that we knew we
were going to have to sign the papers he asked me,
was I concerned?
Speaker 2 (17:35):
Yeah?
Speaker 4 (17:36):
And I said concerned about what? And he said, he said,
let's just be real. You are a black woman coming
into this. Do you think this town is going to
support you? And I said, well, you know, I've prayed
about it, and I have to say that I have
to trust God on this one, and he'll send the
resources of what I need if they decide they don't.
(17:59):
So we sent out the first set of letters to
let the existing advertisers know that there was about to
be a change. All of them just sent back and
simply said, you know, hey, I just want to know
if my rake gun remained the.
Speaker 2 (18:15):
Same, this and that.
Speaker 4 (18:17):
And we had one to send back and say take
me off immediately. And he had been on the station
since the existing of the station.
Speaker 2 (18:28):
Wow. Wow.
Speaker 4 (18:30):
So I looked at it, and then he immediately sent
another email.
Speaker 2 (18:35):
And said, I'm sorry, I'm having a bad day. He
thought about it. Wow, might you have done that, you know?
Or what have you? So he asked me to meet
with him.
Speaker 4 (18:46):
I went to his office and I think, you know,
during that meeting, that's when I realized he is just
trying to save his face. He was just like this
in the meeting, like he couldn't even look at you,
couldn't couldn't even look look at me because we already
know you know, so I have experienced some of that.
I don't have a lot of advertisers that are you know,
(19:08):
white or what have I don't. So that's where I
see it at the most, you know, of the support,
I don't. I see them advertising in other areas, but
not with me.
Speaker 2 (19:20):
So I have to say that God has truly kept me.
Speaker 3 (19:25):
Yeah.
Speaker 4 (19:26):
Yeah, so I'm glad I have to look at it
that way. But God sends me business, and you know,
it's just you know, I think it's coming around, though,
it's coming around.
Speaker 3 (19:36):
Yeah.
Speaker 2 (19:37):
They realize I'm not going anywhere. Yeah yeah, and that
you're not fly by night. You know.
Speaker 3 (19:42):
Working there for thirteen years, I experienced a little bit
of racism in and out of their show.
Speaker 2 (19:48):
I know what the environment is like. So that's why
I was asking the question, you.
Speaker 4 (19:53):
Know, correct, correct, yes, yes, absolutely.
Speaker 2 (19:58):
So.
Speaker 3 (19:59):
You know when we talked about all the great stuff
that you're doing, but one great thing that you began
and for this community who needed it, I think desperately,
is the BTV Awards.
Speaker 2 (20:15):
So talk about that yes, the BTV Awards.
Speaker 4 (20:19):
When we purchased the station, I had a set of
goals and one was a BTV Awards.
Speaker 2 (20:24):
I didn't know what that looked like, but I know
it was one of my goals.
Speaker 4 (20:28):
And my assistant would always say we're gonna do it
this year, and I'll say, no, we're not gonna do it.
And then literally, like three years ago, she said, we're
gonna do it now. Mind Jue, this was like in February.
We just talked about this two days ago. It was
in February, and we were going to do it in April.
And I said, you think we can pull this off
(20:49):
in two months and you know, got get nominees and
this and that, and then she said yes. And I said, well,
how I want to do it is I want to
recognize those people are who are out there in their
own industries, and the community votes on them, the community
nominates them, and when we get down to the last three,
(21:11):
then the community will choose them. I don't want my
hands in it, so we'll allow my daughter, who's in Atlanta,
she kind of do the telling of the votes and
then she'll send them to the person who's going to
make the trophies and then just like the night of
that's when I find out when everybody else because I
(21:33):
just wanted to make sure it's fair for everybody, because
I know a lot of people who are in the industries,
so we wanted to recognize those people. And last year
it was funny because we went about thirtieth year.
Speaker 2 (21:47):
People they got on stage and they said, this is
like the Grammys. I was like the grand.
Speaker 4 (21:55):
It was just shouting and they were just and then
detached artists who spoke. But then when I knew because
some people were like, well, you shouldn't do it because
it's like a popularity contest, and I don't think you
should do that. It's diminishing your brand. And I prayed
about it because that was wearing on me. Am I
(22:16):
doing it for the right reason. And then I ran
into the DJ and he said, I thank you for
doing that, he said, but he said, you didn't know.
And he won the first year that we had it,
and he said that that night I came by myself.
(22:36):
He said, I didn't tell my wife. I told my wife,
I'm gonna go and see what's going on with this,
he said, And I ended up winning. But what you
didn't know I was putting my equipment up for sale
because I was about to give up on myself.
Speaker 3 (22:51):
Wow.
Speaker 4 (22:53):
And he said, when you talking about low self esteemed
until that night, he said, when I said my picture
that I had won, he said, the bookings were out
of control.
Speaker 2 (23:05):
Wow.
Speaker 4 (23:07):
Right, I mean even like recently, like last year, we
did the best attorneys.
Speaker 2 (23:14):
And one of.
Speaker 4 (23:15):
The attorneys that won, she is now the first black
judge in True County.
Speaker 2 (23:21):
Yeah. Yeah, she stopped me and she said, you know what,
that award was everything for me. She said, I found
my laptician in the room. I found my estatution. She said.
Speaker 4 (23:36):
I did Atlanta to get services done, she said, but
I found everybody.
Speaker 2 (23:45):
I needed in that room. I said. That's why we
did it. That's why we're doing it. Yeah.
Speaker 3 (23:51):
Yeah, and just to say, hey, keep going, you're doing
great in the community, and then introducing all the network
that happens. There's a lot of people in that room.
We were there last year. It was a lot of
people in that room, and so like she said, hey,
everybody you wanted was probably in that room. You know,
every service that you need, it's in our community.
Speaker 2 (24:15):
And so it's fascinating. Yeah, absolutely.
Speaker 3 (24:19):
I think everybody needs to at avoid and just to say, hey,
you're doing a good job, because people go through a
lot to own.
Speaker 2 (24:27):
Their own business, you know. Oh yes, yes we don't.
We see them out, but we don't see that. You know.
Sometimes it's a struggle.
Speaker 3 (24:34):
Sometimes you need.
Speaker 2 (24:35):
To be motivated to get up.
Speaker 4 (24:38):
And so we then we have the my husband and
I we set aside people who have been in business
for over thirty years. We set aside that time for
and I do that because and these are the people
that I choose. And I do that because I'll want
the people in the room to see that these people
(24:58):
been in business over thirty years and they did it
with no social media. They did it strictly with probably
no loans, no nothing. They just strictly out here working
and their business aren't sustaining and now it's going on.
Speaker 2 (25:11):
Its still going on.
Speaker 4 (25:13):
So I want them to see, you know, those people
who are in the you know, in that area that.
Speaker 2 (25:18):
Have that longevity. I mean, it wasn't amazing, but they
made it. You know. There you go, Yes, so.
Speaker 3 (25:25):
Tell everybody how they can be apart. Can they come
to the award show?
Speaker 2 (25:31):
You know?
Speaker 3 (25:32):
Yes, our fifteen minutes from here. Are y'all come this year?
You know, I don't even know, but yeah, this on.
Speaker 4 (25:42):
A weeknight this time, So we changed it to a
week night this time, so not a lot of people
can't come, but we are. It's going to be at
the new Oak Fusky Events Center in Lagrange. It is
a beautiful facility. It was built by the true County commissioners.
Speaker 2 (26:02):
Uh.
Speaker 4 (26:02):
It's right, it's on the water. It's really nice. And
it's gonna be April the twenty fourth, uh, and everyone
can come.
Speaker 2 (26:11):
Everyone is invited to come. Uh.
Speaker 4 (26:14):
And the tickets are at BTV network dot com. And
we would just love to see everybody there if they
want to make it a our BTV network dot com.
Speaker 2 (26:25):
Yes, DTV network dot com. All right, And at the
twenty fourth, is that a Thursday?
Speaker 4 (26:31):
It's on a Thursday on a Thursday, Yes, ma'am.
Speaker 3 (26:35):
You are right, all right, all right, We're so excited
for you and all of these great nominees. You got
some great categories. It's going to be exciting. It was
fun last year. Everybody got the up and you know,
they just had a good time. You could tell they
had a good time.
Speaker 4 (26:53):
Yes, I'm glad and I'm glad you guys were able
to take a part of it.
Speaker 2 (26:57):
I know it was like saying, like last minute, I said.
Speaker 4 (26:59):
Y'all should come, yeah, and then I didn't even know
y'all came.
Speaker 3 (27:03):
I know we saw your husband when we never saw you,
so yes, and you were busy.
Speaker 2 (27:09):
You were busy.
Speaker 3 (27:10):
But ladies and gentlemen, you know, and they can watch BTV.
Can they watch online as well?
Speaker 2 (27:17):
We're working on that. You're working on that. Okay, all right,
all right, just know.
Speaker 3 (27:23):
BTV and so I'm sure some people will see this
interview and know who I'm talking with. We're talking with
Apel Raw, CEO of BTV Network and Range. Thank you
so much for taking time out to speak with us.
Speaker 2 (27:37):
I appreciate you. I thank you so much.
Speaker 3 (27:41):
All right, thanks for joining me for good News.
Speaker 2 (27:44):
Wasn't that a great interview.
Speaker 3 (27:46):
If you'd like to be a guest, you can contact
me at good News at thepgnetwork dot org. And look,
we're available worldwide on all major streaming platforms and pgntv
dot org.
Speaker 2 (28:02):
Alright, look, be blessed and I'll see you next time
with some good news. Bye bye.
Thank you for joining me today on Good News with
Twinda Black. We're we're discovering some of the most inspiring
trials to triumph stories and empowerment moments. Call up a
friend and let them know it's time for some good news.
Speaker 2 (00:30):
Welcome to good News.
Speaker 3 (00:32):
I'm your host Twonda Black, where we talk with folks
from all walks of life about their good news because ultimately,
if your brothers and sisters is successful.
Speaker 2 (00:43):
Then you are too.
Speaker 3 (00:44):
And we're always celebrating our brothers and sisters.
Speaker 2 (00:48):
It's good news and beck relaxed.
Speaker 3 (00:50):
And enjoy this next great guest joining us today from
the Beehive. The behave I lagrange okay, April Rods, CEO
of BTV Network, because you know when people say beehive,
you know what they think, right of course.
Speaker 4 (01:05):
And you know what I just recently, no lie found
out like the latter part of last year. Really oh yeah,
I said, oh I'm copying.
Speaker 2 (01:14):
The Queen be yes, ma'am, yes, mae, I did.
Speaker 3 (01:19):
But now I know, Okay, okay, So hopefully they don't
come after you for copyright trademark stuff.
Speaker 2 (01:25):
You know, run they run in a small high They
don't be caring. They do not care, but we.
Speaker 3 (01:34):
Thank God for your BTV network in Labraine, serving six
hundred thousand households April. We'll talk about that in a minute,
but tell us about how you got started in this industry.
Speaker 4 (01:49):
Well, you know, I started in twenty seventeen a deputy
was shot in our area. I have a degree in
radio television from Alabama State University, and you.
Speaker 2 (02:00):
Know, just trying to find a job.
Speaker 4 (02:02):
And you know, because God told me that I was
going to be on television. You know, I prayed about
what he wanted me to do, and now what I
wanted to do. So he put in my spirit that
I was going to be on television. So I pursued
that and lo and behold. When I got my first
job out of college, I can remember the news director
(02:22):
telling me to stay behind the camera.
Speaker 2 (02:24):
Because I wasn't ready. So yet I was bent but
not broken.
Speaker 4 (02:29):
Okay, I was devastated, but not destroyed. So I just
quit the job and then I just started working doing
off jobs from home. And then this deputy got shot
in our area and there was no live reporter on
the scene, and this young lady, Danielle, said, Hey, you know,
(02:52):
why don't you go up there? And go Facebook Live
and act like a reporter and tell us what's going on.
Speaker 2 (02:59):
And I said that that sounds crazy, but I'm gonna
do it. I took my.
Speaker 4 (03:04):
Cell phone and I ran out there and I got
late breaking news and I stayed on the scene that day.
Speaker 2 (03:10):
For six hours.
Speaker 4 (03:11):
People will bring me Barry Park power chargers and everything.
Speaker 2 (03:17):
So that was that birth BTV.
Speaker 3 (03:21):
And I remember because I worked in that area for
like thirteen years, so I remember the TV station. When
I heard that you had purchased it, I said, wow,
it's gonna be a lot.
Speaker 2 (03:34):
Of work much so, yes, yes, but you are.
Speaker 3 (03:41):
A history maker because your first African American female to
own a television station in the state of Georgia. Did
you know that was happening when you want it?
Speaker 2 (03:54):
I did not.
Speaker 4 (03:55):
On the SEC attorney actually, when we started to sign
the papers and because he was like, he was asking
me certain questions I did not have the answer for.
And he said, you are the owner, right, And I
said yes, sir, And I said, you got to remember,
I'm coming from a whole cell phone, an iPhone six,
and I don't know a piece of cord in this place.
(04:18):
And so he said, well, I want you to take
a moment, and he said, because I had to do
some research of course before we got to this part.
He said, but you are the first black woman to
do this, and what an accomplishment. And I was like,
oh wow, I'm just looking at it. I want to
pay this loan.
Speaker 2 (04:34):
Off right right.
Speaker 3 (04:36):
But then you look at it, you know, it makes
it that much more meaningful.
Speaker 2 (04:40):
But it also is a weight. That's a weight for you.
Speaker 4 (04:45):
I think it was, you know, just thinking about just
you know, the people that have worked so hard, you know,
before me, even the two white men that owned the station,
and then here I come out of nowhere, you know. Uh.
Speaker 2 (05:02):
And I'm glad that.
Speaker 4 (05:03):
He he gave me the opportunity to own it because
he could have sold it to anybody really, right, see,
God had my name on it, so he didn't have
a choice.
Speaker 3 (05:12):
Really, that's right, That's right, that's right. Nobody else was
gonna buy it because it was yours. Yeah.
Speaker 2 (05:18):
So, so talk.
Speaker 3 (05:19):
About the journey because and I'm sure you're probably still
on that journey of furnishing a TV station because I
know what was there, so I know you had to
start foundationally to build upstated everything.
Speaker 4 (05:38):
Exactly when we got when we purchased it, and now
I'm going on my third year.
Speaker 2 (05:42):
We purchased it.
Speaker 4 (05:43):
Of course he had old equipment, and I knew what
I was getting myself into.
Speaker 2 (05:48):
He had been there.
Speaker 4 (05:49):
For ten years and really he just asked me when
he asked me to kind of fill in that morning
on the TV station for three days. And then that's
when my husband was like, you know what, when you
got off the air helping them, you know, nothing is
no really good programming was on.
Speaker 2 (06:08):
He said, ask him, do we want to sell it?
And I said, oh, I said wait a minute, now,
we'll have that kind of money. He said, no, we
got that. He said, no, we got that kind of
god Okay, So I said that's what he said, So
I said, okay, let's do this.
Speaker 4 (06:24):
So then we asked carry the owner and he said
he had been wanting to sell it, but he had
never said it out loud. So we knew that going in.
When I looked at everything, it was just you know,
it looked.
Speaker 2 (06:40):
Dated, yea.
Speaker 4 (06:42):
He it was just like really he wasn't there. He
had checked out two years ago. So we knew we
had work to do. We knew what we were getting
ourselves into. Of course, just purchasing the station alone was
a huge undertaking, so I knew I couldn't go in
and started just by enough things, so I had to
(07:04):
just dig my heels in and get peace. At a time,
I was still working my cell phone. When I had
had a television station from I kept my phone, the
quality was better than when he left me, exactly. Yes, yes,
So just recently we bought some new technology that allows
(07:25):
me not to have to go to the station and
change out everything. I can really do it now for
my phone, some parts of it. I haven't gotten it
all the way down pack. We've had it for like
three months and I'm still learning it. But once I
get everything down, then it's gonna.
Speaker 2 (07:39):
Make my life a whole lot.
Speaker 3 (07:42):
Yeah.
Speaker 2 (07:43):
Yeah, just trying to get get it up to date.
And then you know, it's not just you're inside the studio.
So then I have to go to the tower.
Speaker 4 (07:54):
Site and put on that hard hat and go and
check out the transmitter climb up.
Speaker 2 (08:00):
That's right.
Speaker 4 (08:01):
Yeah, I'm like, lord, this miss So I can remember
the first time I went to the tower site and
had to call the city of Lagrange to go out
to meet me out there. This guy named Josh, and
because Carrie was like your first time half, Josh to
(08:22):
go with you and then have Ryan on the bone
Rhinos with spectral and he had those you know, make
sure I'll broadcast signal is where it's going. And so
I got out there with Josh and Josh said, you
know MS Ross. He said, you know your antenna is
on top of that tower and I said, yeah, I know.
Speaker 2 (08:41):
And he said, do.
Speaker 4 (08:42):
You understand that your antenna is the highest peak in Lagrange?
And I said no, and then he said it's just
to me. God, it's gonna take you higher.
Speaker 2 (08:57):
You know, this is the highest anything in Lagrange.
Speaker 4 (09:01):
Your antenna is overlooking all of it, and that really
sunk in.
Speaker 2 (09:07):
I was like, wow, going from the bottom to the top.
Speaker 3 (09:10):
Come on, God, I said, okay, I see you.
Speaker 2 (09:14):
Yeah.
Speaker 4 (09:14):
So yeah, it's you know, more than just putting in
programming and this and that, and then I wear all
the hats right now, so it's kind of.
Speaker 2 (09:25):
Difficult running it a lot of people.
Speaker 4 (09:27):
I can remember when the local TV station out of
Columbus interviewed me after I bought it, and the young
lady said, you know, we got twenty six departments and
how many departments you have, and I said, well, you
know you got twenty six.
Speaker 2 (09:41):
I'm running all twenty six of mine.
Speaker 3 (09:47):
But when you look, well, when you look at equipment
for today, it's so much easier because technology is so wonderful.
You know that you didn't have to buying so much
crazy to go into to have a studio, to have TV.
Speaker 4 (10:06):
Right, you can actually just really I could do the
studio at my home for real, but of course we
got a space where we can do it. But the
technology now is advancing, automation is of course, I'm just
on the cusp of the automation part of it.
Speaker 2 (10:23):
So and then AI is now playing a huge part.
Speaker 4 (10:26):
I'll be going to a conference this summer to learn
more about AI to help us.
Speaker 2 (10:31):
With the news and other things that we can do.
Speaker 4 (10:33):
So it's the technology is changing and I'm glad it's
gonna help me.
Speaker 2 (10:38):
A whole lot.
Speaker 3 (10:38):
Absolutely, absolutely, absolutely. So you know, I see you, You're
always in the street in the community, telling stories, doing
all of that.
Speaker 2 (10:52):
How do you manage.
Speaker 3 (10:56):
Your life? You got a husband and family and you know,
just everything is going because I mean, you're constantly busy.
I said, you're constantly moving, So how do you, how
are you managing that?
Speaker 4 (11:11):
I'm not really managing it well, if I must be honest.
Speaker 2 (11:16):
You know, some people say, you know, what do you
do for self care? Self care? Are you kidding me?
Speaker 4 (11:22):
Because you know people ask me that, like I people
give me, especially businesses. I can't tell you how many
massages I got. They give them to me free because
they want me to say their name.
Speaker 2 (11:33):
I can't even take advantage of it. You know, I
don't have time.
Speaker 4 (11:38):
But you know what I was telling my husband, He said,
you never relax, You never relax.
Speaker 2 (11:46):
And that's because I told him, I just truly love
what I do, you know, And I would be okay
if I'm just at home, but I do.
Speaker 4 (11:55):
I get up at four m and try to get
to the station at five. But the first thing I
do when I get up is I get on my knees.
And it's every morning I'm gonna do that. I ain't
gonna stand up, I ain't gonna get a job. I'm
getting owned my knees old school because I want to
hear my assignment from him for the day, and.
Speaker 2 (12:16):
And I'm headed off to the station then.
Speaker 4 (12:18):
But I'm now trying to be home by the time
my kids get home. You know, I'm just trying to
be more intentional of being a present mother, a present wife.
Because then we just rode out a horse and carriage business. Lord,
have mercy, so don't even ask.
Speaker 2 (12:40):
I don't even know. I was on. I was, you know,
shoveling poop the other day.
Speaker 4 (12:46):
I'm like, Lord, but we're doing a whole lot. But
but you know, when we bought, we got the horse
and carriage business around Christmas, it kind of took off
with the downtown city of Lagrain.
Speaker 2 (13:01):
But my husband realized he didn't have any help, so.
Speaker 4 (13:05):
I had to stop on the weekends because he would
do a Friday, Saturday and Sunday, so I would have
to ride the horse the carriage with him because I
would have to help while he got the horse. But
what we realized was we were spending some great time
on ye yes, we really did. I mean it was
because we had people who were riding in the bank.
(13:27):
They were talking and then me and him got a
chance to chit chat, and so it allowed us to
kind of take that time. But we really are being
intentional about spending quality time with each other, spending family
time and with our grand babies.
Speaker 2 (13:41):
As well. You got grand babies.
Speaker 4 (13:44):
Yeah, we got five grands I'm wrong, all right, we
all blended family of five and waters. Uh they're thirty
six and thirty three, both have husbands and both have children.
So we got grand babies. Yeah, we got birthday party
this weekend.
Speaker 3 (14:03):
And yeah, you know what, you're exactly right about being intentional.
And I remember when my kids were young and I
was just running, running, running, running running. Sometimes I was
taking them with me. Other times I had to have
a sitter. But what I knew I did not want
to do was have letch to keep kids. And so
(14:24):
I made sure that I could pick them up from
school every day, every day. If I had to start
my morning at five o'clock like you did, sometimes it
was two thirty in the morning.
Speaker 2 (14:35):
But just to be.
Speaker 3 (14:36):
Able to pick them up from school and help them
with homework or take them to basketball. And what you know,
you have to be so intentional about that's you know,
it's the one thing I said, this is the one
thing that I must do in this life, you know,
for these two days.
Speaker 2 (14:52):
So I definitely.
Speaker 3 (14:53):
Understand, yes, yes, yes, yes, definitely. They're grown now, they're
the same age as your husband's daughters, and I don't
have any grandkids.
Speaker 2 (15:02):
So but yeah, that you know, it's amazing.
Speaker 3 (15:08):
I say, the sacrifices. We think about our moms and
dad sacrifices that they make for us, but think about
the sacrifices that you make for your kids as well.
It doesn't it kind of doesn't seem like it, but
it is a sacrifice.
Speaker 4 (15:21):
It is a sacrifice. I mean, I have a son.
He's twenty eight years old. He went to Kinnesas. He
got a degree in communications as well.
Speaker 2 (15:30):
But he has a.
Speaker 4 (15:30):
Full time job and he works with me now Monday
through Thursday when he can, and he'll like, yesterday we
were at the office. We were doing the news and everything,
and he was like, you know, Mom, I can't even
believe you doing this, like you really running this. And
(15:52):
I was like, yeah, but we're working. He said, yeah,
I know, But he said, who gets out of college
and don't have to apply I'm on a TV station.
Speaker 2 (16:01):
Who day that that? Because when he comes to work
he has to call me missus ross.
Speaker 4 (16:07):
I said, I want you to take it seriously of
what we're doing here. You know, you may have to
take it over one day.
Speaker 3 (16:13):
Yes, absolutely, Now you think about legacy. My goodness, you
got to leave it to somebody, right, exactly, Yes, absolutely, absolutely,
So talk about just for a moment, being an African
American woman in Lagrange, Georgia, cuddling Alabama.
Speaker 2 (16:35):
How were you accepted racially?
Speaker 3 (16:40):
How were you accepted that the community, the entire community
embrace you.
Speaker 4 (16:46):
Well, I'll say this, I think the community they have
embraced me. I think that they they like seeing me.
I mean I walk in the stores. You know it's
black and white. They you know, Hey, I love what
you're doing and I appreciate you. I can be at
the gas station. I got to post this lady because
she stopped me. She's just staring at me. I was
trying to get gas. When I was right, I told
(17:07):
my friend to stay on the phone. I don't know
if they about to jump me or what.
Speaker 2 (17:11):
I'm not lying. They were just her and her husband
just staring at me.
Speaker 4 (17:15):
And then when I put the pump back up and
she said, we just love you.
Speaker 2 (17:20):
Oh, I just love you. And I felt so good.
Speaker 4 (17:23):
But one thing when the owner when we before we
purchased the station, weeks coming up that we knew we
were going to have to sign the papers he asked me,
was I concerned?
Speaker 2 (17:35):
Yeah?
Speaker 4 (17:36):
And I said concerned about what? And he said, he said,
let's just be real. You are a black woman coming
into this. Do you think this town is going to
support you? And I said, well, you know, I've prayed
about it, and I have to say that I have
to trust God on this one, and he'll send the
resources of what I need if they decide they don't.
(17:59):
So we sent out the first set of letters to
let the existing advertisers know that there was about to
be a change. All of them just sent back and
simply said, you know, hey, I just want to know
if my rake gun remained the.
Speaker 2 (18:15):
Same, this and that.
Speaker 4 (18:17):
And we had one to send back and say take
me off immediately. And he had been on the station
since the existing of the station.
Speaker 2 (18:28):
Wow. Wow.
Speaker 4 (18:30):
So I looked at it, and then he immediately sent
another email.
Speaker 2 (18:35):
And said, I'm sorry, I'm having a bad day. He
thought about it. Wow, might you have done that, you know?
Or what have you? So he asked me to meet
with him.
Speaker 4 (18:46):
I went to his office and I think, you know,
during that meeting, that's when I realized he is just
trying to save his face. He was just like this
in the meeting, like he couldn't even look at you,
couldn't couldn't even look look at me because we already
know you know, so I have experienced some of that.
I don't have a lot of advertisers that are you know,
(19:08):
white or what have I don't. So that's where I
see it at the most, you know, of the support,
I don't. I see them advertising in other areas, but
not with me.
Speaker 2 (19:20):
So I have to say that God has truly kept me.
Speaker 3 (19:25):
Yeah.
Speaker 4 (19:26):
Yeah, so I'm glad I have to look at it
that way. But God sends me business, and you know,
it's just you know, I think it's coming around, though,
it's coming around.
Speaker 3 (19:36):
Yeah.
Speaker 2 (19:37):
They realize I'm not going anywhere. Yeah yeah, and that
you're not fly by night. You know.
Speaker 3 (19:42):
Working there for thirteen years, I experienced a little bit
of racism in and out of their show.
Speaker 2 (19:48):
I know what the environment is like. So that's why
I was asking the question, you.
Speaker 4 (19:53):
Know, correct, correct, yes, yes, absolutely.
Speaker 2 (19:58):
So.
Speaker 3 (19:59):
You know when we talked about all the great stuff
that you're doing, but one great thing that you began
and for this community who needed it, I think desperately,
is the BTV Awards.
Speaker 2 (20:15):
So talk about that yes, the BTV Awards.
Speaker 4 (20:19):
When we purchased the station, I had a set of
goals and one was a BTV Awards.
Speaker 2 (20:24):
I didn't know what that looked like, but I know
it was one of my goals.
Speaker 4 (20:28):
And my assistant would always say we're gonna do it
this year, and I'll say, no, we're not gonna do it.
And then literally, like three years ago, she said, we're
gonna do it now. Mind Jue, this was like in February.
We just talked about this two days ago. It was
in February, and we were going to do it in April.
And I said, you think we can pull this off
(20:49):
in two months and you know, got get nominees and
this and that, and then she said yes. And I said, well,
how I want to do it is I want to
recognize those people are who are out there in their
own industries, and the community votes on them, the community
nominates them, and when we get down to the last three,
(21:11):
then the community will choose them. I don't want my
hands in it, so we'll allow my daughter, who's in Atlanta,
she kind of do the telling of the votes and
then she'll send them to the person who's going to
make the trophies and then just like the night of
that's when I find out when everybody else because I
(21:33):
just wanted to make sure it's fair for everybody, because
I know a lot of people who are in the industries,
so we wanted to recognize those people. And last year
it was funny because we went about thirtieth year.
Speaker 2 (21:47):
People they got on stage and they said, this is
like the Grammys. I was like the grand.
Speaker 4 (21:55):
It was just shouting and they were just and then
detached artists who spoke. But then when I knew because
some people were like, well, you shouldn't do it because
it's like a popularity contest, and I don't think you
should do that. It's diminishing your brand. And I prayed
about it because that was wearing on me. Am I
(22:16):
doing it for the right reason. And then I ran
into the DJ and he said, I thank you for
doing that, he said, but he said, you didn't know.
And he won the first year that we had it,
and he said that that night I came by myself.
(22:36):
He said, I didn't tell my wife. I told my wife,
I'm gonna go and see what's going on with this,
he said, And I ended up winning. But what you
didn't know I was putting my equipment up for sale
because I was about to give up on myself.
Speaker 3 (22:51):
Wow.
Speaker 4 (22:53):
And he said, when you talking about low self esteemed
until that night, he said, when I said my picture
that I had won, he said, the bookings were out
of control.
Speaker 2 (23:05):
Wow.
Speaker 4 (23:07):
Right, I mean even like recently, like last year, we
did the best attorneys.
Speaker 2 (23:14):
And one of.
Speaker 4 (23:15):
The attorneys that won, she is now the first black
judge in True County.
Speaker 2 (23:21):
Yeah. Yeah, she stopped me and she said, you know what,
that award was everything for me. She said, I found
my laptician in the room. I found my estatution. She said.
Speaker 4 (23:36):
I did Atlanta to get services done, she said, but
I found everybody.
Speaker 2 (23:45):
I needed in that room. I said. That's why we
did it. That's why we're doing it. Yeah.
Speaker 3 (23:51):
Yeah, and just to say, hey, keep going, you're doing
great in the community, and then introducing all the network
that happens. There's a lot of people in that room.
We were there last year. It was a lot of
people in that room, and so like she said, hey,
everybody you wanted was probably in that room. You know,
every service that you need, it's in our community.
Speaker 2 (24:15):
And so it's fascinating. Yeah, absolutely.
Speaker 3 (24:19):
I think everybody needs to at avoid and just to say, hey,
you're doing a good job, because people go through a
lot to own.
Speaker 2 (24:27):
Their own business, you know. Oh yes, yes we don't.
We see them out, but we don't see that. You know.
Sometimes it's a struggle.
Speaker 3 (24:34):
Sometimes you need.
Speaker 2 (24:35):
To be motivated to get up.
Speaker 4 (24:38):
And so we then we have the my husband and
I we set aside people who have been in business
for over thirty years. We set aside that time for
and I do that because and these are the people
that I choose. And I do that because I'll want
the people in the room to see that these people
(24:58):
been in business over thirty years and they did it
with no social media. They did it strictly with probably
no loans, no nothing. They just strictly out here working
and their business aren't sustaining and now it's going on.
Speaker 2 (25:11):
Its still going on.
Speaker 4 (25:13):
So I want them to see, you know, those people
who are in the you know, in that area that.
Speaker 2 (25:18):
Have that longevity. I mean, it wasn't amazing, but they
made it. You know. There you go, Yes, so.
Speaker 3 (25:25):
Tell everybody how they can be apart. Can they come
to the award show?
Speaker 2 (25:31):
You know?
Speaker 3 (25:32):
Yes, our fifteen minutes from here. Are y'all come this year?
You know, I don't even know, but yeah, this on.
Speaker 4 (25:42):
A weeknight this time, So we changed it to a
week night this time, so not a lot of people
can't come, but we are. It's going to be at
the new Oak Fusky Events Center in Lagrange. It is
a beautiful facility. It was built by the true County commissioners.
Speaker 2 (26:02):
Uh.
Speaker 4 (26:02):
It's right, it's on the water. It's really nice. And
it's gonna be April the twenty fourth, uh, and everyone
can come.
Speaker 2 (26:11):
Everyone is invited to come. Uh.
Speaker 4 (26:14):
And the tickets are at BTV network dot com. And
we would just love to see everybody there if they
want to make it a our BTV network dot com.
Speaker 2 (26:25):
Yes, DTV network dot com. All right, And at the
twenty fourth, is that a Thursday?
Speaker 4 (26:31):
It's on a Thursday on a Thursday, Yes, ma'am.
Speaker 3 (26:35):
You are right, all right, all right, We're so excited
for you and all of these great nominees. You got
some great categories. It's going to be exciting. It was
fun last year. Everybody got the up and you know,
they just had a good time. You could tell they
had a good time.
Speaker 4 (26:53):
Yes, I'm glad and I'm glad you guys were able
to take a part of it.
Speaker 2 (26:57):
I know it was like saying, like last minute, I said.
Speaker 4 (26:59):
Y'all should come, yeah, and then I didn't even know
y'all came.
Speaker 3 (27:03):
I know we saw your husband when we never saw you,
so yes, and you were busy.
Speaker 2 (27:09):
You were busy.
Speaker 3 (27:10):
But ladies and gentlemen, you know, and they can watch BTV.
Can they watch online as well?
Speaker 2 (27:17):
We're working on that. You're working on that. Okay, all right,
all right, just know.
Speaker 3 (27:23):
BTV and so I'm sure some people will see this
interview and know who I'm talking with. We're talking with
Apel Raw, CEO of BTV Network and Range. Thank you
so much for taking time out to speak with us.
Speaker 2 (27:37):
I appreciate you. I thank you so much.
Speaker 3 (27:41):
All right, thanks for joining me for good News.
Speaker 2 (27:44):
Wasn't that a great interview.
Speaker 3 (27:46):
If you'd like to be a guest, you can contact
me at good News at thepgnetwork dot org. And look,
we're available worldwide on all major streaming platforms and pgntv
dot org.
Speaker 2 (28:02):
Alright, look, be blessed and I'll see you next time
with some good news. Bye bye.
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