Private Practice Survival Guide
This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com
Episodes
In this episode of the Private Practice Survival Guide, we discuss how to craft a competitive and cost-effective employee benefits package that attracts top talent while maintaining your practice’s financial health. We explore creative, “outside-the-box” benefits that employees value—such as flexible spending accounts, wellness programs, and continuing education incentives—without driving up overhead costs. The episod...
In this episode of the Private Practice Survival Guide, we discuss the key performance indicators (KPIs) that private practice owners should track when evaluating Total People Expense (TPE). We explain how to analyze fixed vs. variable costs, calculate expense-to-revenue ratios, and measure employee productivity to ensure your staffing costs align with overall business goals. The episode also explores how to use KPIs ...
In this episode of the Private Practice Survival Guide, we discuss how to calculate and manage your Total People Expense (TPE) to ensure your private practice remains financially healthy and operationally efficient. We break down all the components that make up TPE—including wages, benefits, taxes, software costs, and compliance-related expenses—and how these costs directly impact your revenue. The episode also highli...
In this episode of the Private Practice Survival Guide, we discuss the single most impactful strategy for successfully negotiating higher insurance reimbursement rates—making a strong, data-driven ROI case. We break down how to quantify your value to insurance companies by tracking revenue generation, cost savings, and clinical outcomes. The episode also explores how to present your data effectively during negotiation...
In this episode of the Private Practice Survival Guide, we discuss proven strategies for negotiating better insurance contracts and securing higher reimbursement rates for your private practice. We break down why insurance rates often remain stagnant, how to use data and analytics to strengthen your negotiation case, and ways to present your value proposition to payers effectively. The episode covers tips for navigati...
In this episode of the Private Practice Survival Guide, we discuss how to provide constructive feedback in a way that promotes growth, strengthens relationships, and enhances team performance. We explore feedback frameworks like the “sandwich method” and emphasize the importance of being specific, timely, and solutions-focused. The episode also highlights how creating a feedback culture improves overall morale and inc...
In this episode of the Private Practice Survival Guide, we discuss how private practice owners can navigate difficult conversations with staff, clients, and stakeholders while maintaining professionalism and emotional intelligence. We break down conflict resolution strategies, explore the importance of listening and empathy, and offer frameworks for handling high-stress situations with clarity and confidence. The epis...
In this episode of the Private Practice Survival Guide, we discuss the power of storytelling in building an emotional connection with your audience and turning your brand into a memorable experience. We explore the essential components of a compelling brand story and how to use it across marketing channels to increase engagement and client loyalty. The episode highlights how authentic storytelling can differentiate yo...
In this episode of the Private Practice Survival Guide, we discuss how to build a purpose-driven brand that resonates with your ideal clients and reflects your practice’s core values. We break down the key elements of brand identity—including mission, vision, values, and messaging—and how they shape client perception and loyalty. The episode covers how to align your brand with your long-term goals and adapt it as your...
In this episode of the Private Practice Survival Guide, we discuss the challenges private practice owners face when dealing with toxic employees and how fear of legal action or workplace disruption often leads to inaction. We explore how toxic behaviors can negatively impact morale, productivity, and staff retention, as well as strategies for identifying and addressing these issues early. The episode provides actionab...
In this episode of the Private Practice Survival Guide, we discuss how to develop a structured employee improvement and compliance framework that supports performance growth and minimizes legal risks. We explore essential components such as clear feedback channels, targeted training programs, and goal-setting strategies that drive accountability and employee development. The episode covers sensitive processes like man...
In this episode of the Private Practice Survival Guide, we discuss how private practice owners can accurately assess their total financial benefit from the business—not just their salary. We explore how to calculate net profit, factor in perks and discretionary expenses, and account for non-recurring costs to get a comprehensive view of the owner’s true earnings. This knowledge is critical for succession planning, bus...
In this episode of the Private Practice Survival Guide, we discuss how to effectively analyze your Profit & Loss (P&L) statement to gain a clearer understanding of your private practice’s financial health. We guide you through breaking down expenses, identifying revenue streams, and understanding key ratios that impact profitability. The episode also explains the difference between net profit and owner’s benef...
In this episode of the Private Practice Survival Guide, we discuss the most common mistakes private practice owners make when delegating tasks and how to avoid them. We break down issues like unclear instructions, micromanagement, lack of accountability, and poor follow-up, all of which can derail productivity and lead to frustration. You’ll learn how to set clear expectations, provide the right resources, and build t...
In this episode of the Private Practice Survival Guide, we discuss the importance of mastering delegation in private practice management to maximize efficiency and leadership capacity. We explore the key steps in identifying tasks that can be delegated, assessing the skills of your team, and structuring responsibilities for optimal outcomes. The episode highlights how strategic delegation fosters employee growth while...
In this episode of the Private Practice Survival Guide, we discuss advanced strategies for optimizing your local search presence and attracting more patients in your community. We explore how to maximize your Google My Business profile, encourage and manage online reviews, and create locally focused content that ranks in search results. The episode also highlights tools and techniques for tracking local SEO performanc...
In this episode of the Private Practice Survival Guide, we discuss how to craft a comprehensive digital marketing strategy that maximizes your online visibility and attracts more patients. We evaluate the pros and cons of SEO, social media optimization, and local search marketing to help you determine which strategies align best with your practice’s growth goals. The episode also covers how to balance short-term wins ...
In this episode of the Private Practice Survival Guide, we discuss the most common mistakes private practices make when implementing and maintaining their employee handbooks. We highlight why failing to update the handbook regularly, neglecting to collect employee signatures, and lacking clear disciplinary policies can lead to compliance issues and internal confusion. This episode also offers tips for creating a more ...
In this episode of the Private Practice Survival Guide, we discuss the distinct roles of an employee handbook versus detailed policies and procedures, and why both are essential for private practice compliance and consistency. We explore how the employee handbook serves as a foundational document outlining rights, responsibilities, and company values, while policies and procedures provide specific operational guidelin...
In this episode of the Private Practice Survival Guide, we discuss the pros and cons of cash-basis versus accrual-basis accounting and how each method impacts financial reporting and decision-making. We explore why some private practices benefit from the simplicity of cash-basis accounting, while others need the deeper insights that accrual-basis analysis provides. Understanding these differences is crucial when manag...
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