Reach Your Do Point®

Reach Your Do Point®

On this podcast, host Roy Atkinson will be sharing stories from many who have found their Do Point® and eliminated the barriers to their success. (Do Point® is a registered trademark by Roy Atkinson)

Episodes

May 27, 2026 35 mins
In this interview, Alan Berkson discusses the importance of composing a corporate narrative and how organizations can build trust through transparency, engagement, and proactivity. Learn the importance of a compelling story that aligns with your brand and resonates with stakeholders. The book is "The 10 Commandments of Successful Corporate Narratives" by Jeff Gomez and Alan Berkson.

The book: https://www.intelligistgroup.com/ten-com...
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In this episode, Roy Atkinson and Luke Keultjes explore the transformative power of mentorship. They discuss the three core elements of effective mentoring: clarity, context, and confidence, and differentiate between momentary and mainstay mentorships, highlighting their impact on career growth, self-confidence, and organizational retention.
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Jeff Toister is a leading authority on customer service, with five books to his name, including the widely acclaimed "Service Culture Handbook" and his latest: “Human Service: The Skills AI Can’t Replace.” With over 11,000 professionals subscribing to his tips and millions benefiting from his training courses, Jeff’s expertise is rooted in real-world experience. His insights are particularly valuable in today’s environment where AI...
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March 2, 2026 28 mins
In this engaging interview, Rebel Brown shares insights on overcoming mental barriers, the power of the quantum field, and how to find your Do Point® to unlock your full potential. Discover practical strategies rooted in neuroscience and ancient wisdom to reshape your mindset and live a more fulfilled life.
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February 1, 2026 28 mins
In this conversation, Roy Atkinson and Ken Gonzalez explore the concept of outside-in thinking, emphasizing the importance of understanding customer perspectives in business of any kind. They discuss the significance of vision and mission statements in organizations, the role of technology in enhancing customer experience, and the impact of AI on the workplace. The dialogue highlights the need for a holistic view that balances cust...
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In this conversation, Roy Atkinson speaks with Claire Agutter about her extensive experience in IT service management and the importance of Service Integration and Management (SIAM). They discuss the evolution of IT service management, the significance of community building, and the role of fun in professional development. Claire shares insights into the business model of Scopism and her thoughts on the future of AI in the industry...
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October 13, 2025 25 mins
In this conversation, Roy Atkinson and Pete McGarahan discuss the importance of maintaining connections in both personal and professional realms. They explore themes of leadership, team development, and the impact of AI on service and support. The discussion emphasizes the need for organizations to enhance customer experiences and the value of outreach and mindfulness in building relationships. The conversation concludes with thoug...
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August 27, 2025 36 mins
In this friendly conversation with Roy Atkinson, Kirk Weisler shares insights on personal growth, the importance of community, and the impact of technology on our lives. He discusses his new project, Walkie-Talkie Socks™, which aims to inspire positivity and intention through mismatched socks. The discussion also touches on the significance of taking initiative, overcoming barriers, and the value of regular connections with others....
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August 5, 2025 28 mins
In this episode of the Reach Your Do Point® podcast, host Roy Atkinson speaks with Tom Augenthaler of 551 Media, an expert in B2B influencer marketing. They discuss the evolution of influencer marketing, the differences between B2B and B2C influencers, and the current trends shaping the industry. Tom shares insights on how businesses can leverage influencers to enhance their brand messaging and engage their target audience effectiv...
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July 17, 2025 24 mins
In this episode of the Reach Your Do Point® podcast, host Roy Atkinson interviews Rich Ackerman, a photographer and owner of Image with Vision, Inc. They discuss Rich's journey in photography, focusing on his work that captures the beauty of fragile ecosystems, particularly the Tongass Forest in Alaska and the dunes of Lake Michigan. Rich shares his philosophy of 'stirring stillness' through his art, the importance of environmental...
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In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with Matt Beran, a product specialist at InvGate and the host of the Ticket Volume podcast, about his extensive experience in IT service management and the evolution of the industry. They discuss the formation of the Open Service Community, the importance of community in professional growth, and the changing role of IT in business. Matt shares insights on the ...
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In fifth grade, Sheila wrote a story about a dog and read it to her class. People liked it and asked her to finish it. She wrote for her high school paper and won a couple of awards, and was selected as the representative from her school to enter a nationwide writing contest. She attended Boston University, where she wrote for the newspaper and worked at the alumni magazine. Sheila started out as a Journalism major but switched to ...
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In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with Kate Morgan, founder of Boston Human Capital Partners. They discuss the challenges of talent acquisition and HR, the importance of understanding company culture, and the role of the Entrepreneurs' Organization in supporting entrepreneurs. Kate shares insights from her upcoming book 'Custom Fit', which focuses on effective hiring strategies.. The conversat...
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This episode of the Reach Your Do Point® podcast features Genefa Murphy, CMO of Udemy. We discuss the evolving landscape of learning and technology, Genefa's PhD in User Acceptance of Technology, the opportunities and challenges presented by AI in marketing, and the significant increase in interest in AI-related courses on Udemy. Genefa discusses Gen Z's interest in the need for critical thinking, and maintaining human connections ...
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In this conversation, Roy Atkinson and Katrina Macdermid discuss the concept of HumanisingIT™, which integrates human-centered design principles into IT service management. Katrina shares her journey from traditional IT service management to embracing human-centered design, emphasizing the need for empathy and understanding in solving complex IT problems. They explore the challenges faced in IT service management, the importance of...
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In this episode, Roy Atkinson interviews Charles T. Betz, a composer, lyricist, and arranger with a rich background in music and a unique journey from IT to musical theater. They discuss Charlie's experiences in music education, his transition to IT, and his return to music through songwriting and composing musicals. Charlie shares insights into his creative process, collaborations, and upcoming projects, including a concert honori...
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In this episode of the Reach Your Do Point® podcast, Roy Atkinson speaks with N.J. Robinson of Hi-Tech Leadership, a US Air Force veteran and IT professional, about the essence of leadership, the transition from technical roles to leadership positions, and the importance of ethical practices in technology. N.J. emphasizes the need for strong leadership in the age of AI, the influence of military training on his leadership style, an...
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April 15, 2025 30 mins
"Every once in a while, magic bytes disrupt, transform, and inspire. I want a front-row seat when they do." – Dan Turchin 

In this engaging conversation, Dan Turchin, CEO of PeopleReign, and Roy Atkinson explore the evolving relationship between humans and machines, specifically in the context of AI. They discuss the importance of finding a Do Point® where the drive to create and improve becomes irresistible. The dialogue emphasizes...
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In this episode, Roy Atkinson and Shep Hyken delve into the essence of customer service and experience, exploring its timeless principles and the importance of a customer-centric philosophy. They discuss the journey that led Shep to focus on customer service, the role of leadership in shaping customer experience, and the significance of customer feedback and recommendations. The dialogue emphasizes the need for organizations to vie...
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Mark Thomas President, Escoute LLC CGEIT, CRISC, CDPSE, COBIT Assessor

Mark is an internationally known Governance, Risk, and Compliance expert specializing in information assurance, IT risk, IT strategy, service management, cybersecurity, and digital trust. Mark has a wide array of industry experience including government, health care, finance/banking, manufacturing, and technology services. He has held roles spanning from CIO to I...
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