A Boston Consulting Group MENTIU sobre o caso Honda por 40 anos e Harvard ensinou como verdade. Neste episódio ultra-denso, destruímos 10 mitos sobre estratégia empresarial e revelamos por que ANÁLISE NÃO GERA SÍNTESE, como Jack Welch jogou fora 200 analistas da GE, e por que o "jeitinho brasileiro" é estratégia emergente de nível mundial. Descubra as 10 escolas de Mintzberg, o paradoxo Honda vs BCG, e aprenda o método "padaria mineira" que supera qualquer MBA. 73 conceitos em 20 minutos sobre planejamento vs emergência, competência que vira armadilha, e como McNamara perdeu no Vietnã para guerrilheiros sem MBA.
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