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In this episode of Rocky Mountain Marketing, I’m joined by the brilliant Neal Schaffer—fractional CMO, author of Digital Threads, and all-around marketing strategist. If digital marketing feels like a never-ending to-do list, Neal’s practical framework will help you shift from chaos to clarity.
We dive into how entrepreneurs can stop spinning their wheels and start creating marketing that actually works. From making AI your content partner (not a content vending machine) to building SEO-rich assets that work across platforms, this is the strategy-first, stress-less episode your business needs.
Key Takeaways:
- Why your discoverability strategy matters more than ever
- How to simplify your entire content workflow with Neal’s “SES” method
- How to use AI to support your voice, not replace it
- What “owned assets” actually mean—and why email matters more than Instagram likes
Time Stamps:
0:00 – Why digital marketing feels overwhelming for so many
3:30 – The SES framework: Search, Email, Social
6:15 – Building a discoverability engine using SEO + AI
10:00 – The importance of content repurposing
14:45 – How to stop wasting time on low-impact social
21:00 – AI tips: how to use it for ideation, strategy, and support
23:30 – Where to start when you’re ready to get strategic
Ready to work smarter, not harder? Hit that follow button and DM me on Instagram (@iamkatiebrinkley) if this episode gave you clarity! I’d love to hear your thoughts.
Visit Neal Schaffer's social media pages:
Website: https://nealschaffer.com/
LinkedIn: https://www.linkedin.com/in/nealschaffer/
Instagram: https://www.instagram.com/nealschaffer
Youtube: https://www.youtube.com/nealschaffer
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#DigitalMarketingStrategy #AIForBusiness #EntrepreneurTips #MarketingPodcast #ContentMarketing #BrandVoice #EmailMarketing #SmallBusinessGrowth #MarketingMadeSimple #SocialMediaOverwhelm
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