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What if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.
In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:
- The real impact AI is having on SEO today (and where it’s heading)
- Why backlinks are back—and why content alone won’t cut it anymore
- How to audit your own SEO strategy (even if you're not techy)
- Red flags to spot in SEO service providers
- How small businesses should prioritize between traditional SEO and AI optimization
Timestamps:
00:00 – Why SEO is changing faster than most realize
01:30 – How Boostability helps over 30,000 businesses grow
03:15 – The biggest SEO myths Cameron sees every day
05:00 – Why backlink diversity now beats content volume
07:10 – Where AI is (and isn’t) worth your marketing dollars
10:45 – Red flags in SEO providers
13:00 – Should you invest in SEO or AI optimization?
17:30 – How Boostability uses AI internally (and what tools to try)
21:00 – Evergreen SEO strategies that still matter in 2025
Plus, Cameron’s offering a generous resource to help you assess your own site performance—check the show notes!
Visit Cameron Okamoto's social media pages:
Website: https://www.boostability.com/
LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/
Facebook: https://www.facebook.com/boostability/
Youtube: https://www.youtube.com/c/Boostability
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy
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