If you’ve been pouring money into Facebook ads with zero return or relying on Google only to end up buried on page three, it’s time for a shift. In this episode, I sit down with digital marketing veteran Marilyn Jenkins, founder of MJ Media Group, who’s been helping local businesses scale since before most people had email.
She breaks down exactly how local businesses are getting 14X ROI using streaming TV ads, how to target zip codes like a sniper, and why Google Business Profile is your make-or-break moment.
If you want your business in front of your ideal customer while they’re binge-watching Roku or Tubi, this episode is for you.
Key Takeaways:
- Streaming TV ads are non-skippable and more cost-effective than you think
- You can target specific zip codes, languages, and behaviors
- Your Google Business Profile must be optimized before launching ads
- Local businesses—from real estate agents to home services—are seeing massive ROI
- Strategy without execution is just noise. Pick one thing from this episode and take action.
Timestamps:
00:03 – Why your digital ads aren’t converting
02:00 – Meet Marilyn Jenkins: Digital OG with 14X ROI results
04:08 – Why brand visibility is more important than ever
06:44 – Streaming ads are the new TV gold rush
08:40 – How to get started (even with a small budget)
10:05 – Targeting by zip code, language, and behavior
13:00 – The streaming networks you need to know
14:22 – Cost comparison: Streaming TV vs Facebook vs Google
20:53 – Biggest mistake small businesses make with TV ads
22:41 – Why your Google Business Profile is non-negotiable
24:12 – Final thoughts and how to get started
Here’s a challenge for you - audit your digital presence—starting with your Google Business Profile.
Follow Rocky Mountain Marketing and share this episode with someone still running ads without a plan.
Visit Marilyn Jenkins online:
Website: https://marilynjenkins.online/
LinkedIn: https://www.linkedin.com/in/marilynjenkins/
Instagram: https://www.instagram.com/lawmarketingzone/
Youtube: https://www.youtube.com/@lawmarketingzone
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
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