If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I’m sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.
Inside this value-packed episode, AJ shares:
- Why LinkedIn ads cost more—and why it’s worth it
- Who should actually be running LinkedIn ads (and who shouldn’t)
- How to build a powerful three-stage LinkedIn funnel
- Common LinkedIn ad mistakes (and how to fix them)
- How $5K a month can scale your B2B marketing—if you do it right
Timestamps:
00:00 – Why LinkedIn ads seem expensive
01:00 – Meet AJ Wilcox, founder of B2Linked
02:30 – When LinkedIn ads make sense (and when they don’t)
04:30 – How LinkedIn targeting blows other platforms away
06:00 – How scarcity drives LinkedIn’s ad prices
08:00 – What kind of video content works best right now
10:30 – LinkedIn’s new video feed: what advertisers should know
12:00 – Building a 3-stage LinkedIn funnel
15:30 – What to expect for costs per click and per lead
18:00 – Why your sales process needs to nurture, not rush
20:00 – How to structure your budget across the funnel
22:30 – DIY mistakes and LinkedIn ad traps to avoid
29:00 – AJ’s dream ad campaign and final advice
This is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.
Sign Up with Metricool today!
Join AJ’s community of LinkedIn Ads fanatics:
https://fanatics.b2linked.com/
Visit AJ Wilcox's social media pages:
Website: https://b2linked.com/
LinkedIn: https://www.linkedin.com/in/wilcoxaj/
LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox
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