Here’s a question I’ve been asking clients—and myself: What if posting less actually gets you more traction?
In this episode of Rocky Mountain Marketing, I’m peeling back the curtain on how my team at Next Step Social scaled back on content volume, leaned into intentional engagement, and won two international creative awards in the process. This is the exact strategy that’s helping our clients spark real conversations, build trust, and turn community into conversions—all without posting every single day.
If you’re tired of the content treadmill, or if your current strategy feels like more noise than impact, this episode is for you.
Key Takeaways:
- Why high-volume posting is not the key to engagement
- The “Four Post Strategy” that changed everything for us
- How intentional content creates deeper connections
- What winning two Hermes Creative Awards means for content strategy
- Why it’s time to shift from chaos to connection in your marketing
Timestamps:
00:03 – Can posting less actually grow your business?
01:00 – Why you don’t need to be on all five platforms
02:20 – What is the Four Post Strategy?
03:45 – The results: more DMs, comments, and conversions
04:25 – How Next Step Social won 2 gold Hermes Creative Awards
06:00 – The real reason this strategy works
06:45 – Invitation to work with Next Step Social
Ready to simplify your content while growing your business?
Let’s talk strategy → yournextstep.agency
DM me on LinkedIn, Instagram, or Facebook. Let’s connect!
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#IntentionalMarketing #ContentStrategy #SocialMediaGrowth #MarketingWithPurpose #KatieBrinkley #RockyMountainMarketing #FourPostStrategy #SocialMediaSimplified #Podcast #HermesAward #EngagementStrategy
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