Social Media Strategy for Beginners: 5 Simple Steps That Work

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Let’s be honest—social media can feel like a full-time job. If you’ve been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I’m walking you through a step-by-step plan to start showing up online with purpose and clarity. This isn’t about doing everything—it’s about doing the right things.

Key Takeaways:

• Why setting a social media goal is your first (and most important) step
• How to pick the best platform(s) for your audience and sanity
• What your bio should say to keep people around
• The 3 content types that connect and convert
• How to engage without it eating up your whole day

Timestamps:

(00:00) Why social media feels so hard for business owners

(01:00) Step 1: Set a clear goal

(02:00) Step 2: Choose the right platforms (not all of them)

(03:00) Step 3: Fix your profile and bio

(04:00) Step 4: Create content with a purpose

(05:00) Step 5: Engage like a human being

Feeling stuck or just need a second set of eyes on your strategy?

Let’s build a plan that works for you. Head to Next Step Social and Podcasting and book a strategy session.

You don’t need to do it all—just the stuff that actually moves the needle.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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