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July 15, 2025 25 mins

 You’ve been told networking is key to business growth—but if you're still relying on business cards and “just checking in” emails, you're doing it wrong.

In this episode, I sit down with Devin Sizemore, business strategist and creator of the Connection Expansion System, to break down:


  • Why your current network isn’t sending you leads
  • How to flip the script and actually enjoy networking
  • A five-step meeting framework that turns strangers into superfans
  • And the one mindset shift that will multiply your referrals (without selling)


Whether you're new to networking or a seasoned relationship-builder, this episode will help you transform your connections into consistent, qualified opportunities.


Key Takeaways:

  • Most referral advice is customer-focused and outdated. Connection-focused networking wins in 2025.
  • Asking for “ideal clients” adds friction. Instead, ask to be connected to strategic partners.
  • Follow-up is everything—use Devin’s template to instantly stand out and add value.
  • Networking meetings aren't for selling. They're for listening, learning, and leveraging.
  • Real ROI in networking comes from consistency and controlling the flow of the conversation.


Timestamps:

00:00 – Why traditional networking isn’t working

02:00 – Meet Devin Sizemore & his connection-first mission

05:25 – The problem with referral marketing as you know it

08:00 – The wrong way (and right way) to follow up

12:00 – How to run a powerful 1:1 connection meeting

17:27 – Devin’s 4 go-to questions at every networking event

23:00 – How to know if your events are actually working

26:00 – Devin’s challenge: One message. One connection. One opportunity.


Like what you heard today? Share this episode with someone who's networking like it’s still 2015. And don’t forget to subscribe for more real-talk marketing conversations that drive real results. For Devin’s book + resources, head to ConnectionExpansion.com.


Visit Devin Sizemore online:

Website:https://devinsizemore.com/

LinkedIn: https://www.linkedin.com/in/dpsizemore/


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#ReferralMarketing #NetworkingTips #ConnectionStrategy #MarketingMindset #KatieBrinkley #RockyMountainMarketing #BusinessGrowth


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