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April 22, 2025 • 35 mins

Have you ever felt a bit weird sliding into someone's DMs to connect? It can feel intrusive, like you're overstepping. I get it - I've been there too! But here's the thing - the DMs are where the magic happens in business. You just have to know how to show up authentically and add value. My amazing guest Jenna Larson has mastered the art of organic DMs without sleaze. She helps female entrepreneurs use social media to attract dream clients... without ads or going viral!


I loved talking with Jenna about making genuine connections and serving people well. Her advice completely changed my DM strategy - and I know it will help you too! Let me know what you think in the comments! Were any of these tactics new to you? How will you apply them? I can't wait to connect more in the comments!


In this episode, you will be able to:

  • Discover how to increase sales through personalized engagement in your DMs.
  • Unlock the power of Group Track for enhancing your social CRM strategies.
  • Learn the secrets to building strong and lasting relationships through DMs.
  • Master the art of creating effective and impactful DM outreach strategies.
  • Explore the benefits of automating DM follow-ups to boost your sales success.


The key moments in this episode are:

00:00:00 - The Challenge of DMs on Social Media


00:01:12 - The Journey of Group Track


00:04:40 - The Myth of Going Viral


00:05:21 - Making Genuine Connections


00:10:56 - Engaging with New Followers


00:12:46 - Importance of Continuous Communication


00:14:33 - The Role of Group Track in Lead Management


00:17:16 - Effective DM Outreach Strategy


00:19:23 - Uncovering Leads' Needs


00:22:59 - Sales Conversion in DMs


00:25:02 - Engaging with Followers


00:25:41 - Leveraging Competitor's Followers


00:27:50 - Leveraging Automation for Outreach


00:29:57 - Reaping the Benefits of Follow-up


00:32:03 - Community and Service 


Sign Up with Metricool today!

https://metricool.com/katie


Visit Jenna Larson's social media pages:

Website: https://grouptrackcrm.com/

LinkedIn: https://www.linkedin.com/in/jenna-larson-41659827/



Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#DMMarketing #GroupTrackCRM #SocialSellingStrategy #RockyMountainMarketing #KatieBrinkley #SmallBusinessMarketing #LeadGeneration #OnlineBusinessTools #AuthenticSelling #PodcastForEntrepreneurs


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