What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity.
Key Takeaways:
1. How design impacts brand trust and sales
2. The difference between visual branding and brand strategy
3. Why consistency is the most powerful brand asset
4. How small businesses can compete visually with the big brands
5. Ethical considerations in AI-generated visuals
6. Tools that marketers can use (without going to design school)
Timestamps
00:00 Introduction to Visual Marketing
01:12 Meet Jim MacLeod: Designer Turned Marketer
02:11 The Journey from Design to Marketing
05:00 The Science of Visuals in Branding
07:04 Practical Tips for Creating Memorable Visuals
11:56 AI's Impact on Design and Marketing
14:58 Tools and Techniques for Non-Designers
17:26 Ethical Considerations in AI and Design
18:11 Future of Design in the Age of AI
21:57 Conclusion and Key Takeaways
Grab Jim MacLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.
Sign Up with Metricool today!
https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=youtube&utm_term=q2
Visit Jim MacLeod's social media pages:
Website: https://book.jimmacleod.com/
LinkedIn: https://www.linkedin.com/in/jimmacleod/
Instagram: https://www.instagram.com/jimmacleod/
Youtube: https://www.youtube.com/@JimMacLeod
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!