All Episodes

May 13, 2025 31 mins

Ever feel like content creation is a hamster wheel you can’t escape? You’re posting daily, showing up everywhere, and still not seeing real results. My guest today, Jessica Stansberry, has built a business that works for her—24/7. In this episode, we talk about how she uses YouTube to create evergreen content that generates leads and sales on autopilot, how to overcome your fear of showing up on video, and why the right title and thumbnail might matter more than your content.


Key Takeaways:

  • Why YouTube beats short-form platforms for longevity
  • How to overcome fear and insecurities on camera
  • The real “rules” for video length, titles, and thumbnails
  • Jessica’s SEO strategy for being found months (or years) later
  • Tips for building a freedom-first business model with content


Timestamps:

  • [00:05] The problem with the content hustle
  • [01:09] Meet Jessica Stansberry: Content machine + freedom advocate
  • [04:21] Why YouTube > Reels & TikTok for ROI

  • [05:51] How to get started—even if you’re scared

  • [08:50] Ideal YouTube video length explained
  • [10:39] Making your content entertaining (even if you're "boring")
  • [13:22] Insecurities on camera—and why they don't matter
  • [19:55] What’s inside Jessica’s Post to Profit program
  • [21:23] How she does keyword research (TubeBuddy + Keywords Everywhere)
  • [24:40] Getting found in Suggested vs. Search
  • [26:27] Title + Thumbnail strategy that drives real clicks


Ready to start making content that actually converts? Grab Jessica’s Post to Profit program and learn how to create digital products and videos that earn while you sleep. 


Sign Up with Metricool today!

https://metricool.com/katie


Try Keywords Everywhere:

https://keywordseverywhere.com/


Visit Jessia Stansberry's social media pages:

Website: https://heyjessica.com/

LinkedIn: https://www.linkedin.com/in/jessicastansberry/

Instagram: https://www.instagram.com/jessicastansberry/

Youtube: https://www.youtube.com/@jessicastansberry


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#EvergreenContent #YouTubeMarketing #ContentStrategy #JessicaStansberry #PassiveIncome #RockyMountainMarketing #PostToProfit #ContentCreationTips #VideoMarketing #DigitalCourses #ContentAutomation #KatieBrinkley #YoutubeStrategy




Hosted on Acast. See acast.com/privacy for more information.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.