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June 12, 2020 17 mins
A dispetto di chi le vuole male, la cara vecchia email gode ancora di ottima salute e nel 2020 rimane uno dei modi migliori per costruirsi un pubblico online. Molte aziende però trovano difficoltà a svolgere le attività di email marketing in modo efficace. Bombardano i clienti con monologhi insipidi e sperano che la personalizzazione dei messaggi sia sufficiente a coinvolgerli. La realtà è che non puoi aspettarti che la tecnologia, da sola, basti a colmare il gap che divide il tuo brand dal cliente. Se vuoi connetterti in modo duraturo con il tuo pubblico, devi andare oltre. In questa puntata ti racconto come fare. Trovi l'articolo completo qui: https://www.sangriadigitale.it/christian-bandieri/email-marketing/email-marketing-oltre-la-personalizzazione/
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