Episode Title: Garrick: Mastering Pricing Strategies and Building Client Confidence
Description:
In this episode of Schmidt List, host Kurt Schmidt welcomes Garrick, a pricing strategy expert specializing in B2B software and professional services. Together, they explore the art and science of pricing and how understanding the "why" behind c"in" decisions can drive agency growth and success.
Key Topics Covered:
Shifting the Narrative
Move beyond selling products. Learn how focusing on solving client business problems can significantly boost profitability.
Building Confidence
Understand how uncovering unpriced client value can instill confidence in creatives and founders, empowering better decision-making.
Unbundling Services
Discover the advantages of unbundling service offerings to refine both pricing and delivery.
Transparent Pricing
Explore the importance of upfront pricing to ensure alignment, build trust, and save valuable time.
Evolving Billing Practices
Hear Garrick’s journey to adopting annual retainers and value-based fees for greater efficiency and profit.
Strategic Service Management
Gain insights into balancing building new services versus maintaining existing ones to optimize performance and revenue.
Customer Development
Discover why strong customer development is crucial before investing further, with real-world examples to illustrate its importance.
Cultural Challenges in the Industry
Learn how to tackle the persistence of hourly billing and embrace better project management practices.
Garrick shares invaluable lessons, with Kurt teasing even more insights in future episodes. Don’t miss this conversation with actionable strategies to enhance your pricing approach and client relationships!
Connect with Garrick:
https://forstarters.substack.com
https://linkedin.com/in/garrickvanburen
https://cal.com/garrick
https://throughconsulting.com
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