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May 5, 2025 81 mins
By the end of this podcast, you will understand how to build ownership that extends beyond your current job, business, or industry. Whether an entrepreneur, employee, or creative, you’ll learn how to create opportunities that open doors, generate income, and build long-term success. Ritchie Thomas (The Soldier Coach) is dedicated to helping transitioning soldiers secure high-paying jobs and start their own businesses. He spent six years in the US Army as a Sergeant and I.T. Program Manager. As a veteran and Half-Ironman competitor, he emphasizes the power of mind over matter and encourages a shift from finances to fulfillment. Ritchie's power tools not only work for transitioning soldiers, but they also position anyone looking to reach six figures along their journey.
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Episode Transcript

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Speaker 1 (00:11):
There was a time people counting out.

Speaker 2 (00:16):
Put their mocking me. I'm looking sun out.

Speaker 3 (00:22):
I got to know to know what that says.

Speaker 1 (00:27):
But what I believe that God's not bad. I don't
need you to bother me. I know who I am.

Speaker 4 (00:39):
I'm created, and I'm better reflect what my eyes did
to see all the bigness eye poses and the pssibility.

Speaker 3 (01:01):
What us see bay shueifect should I get me? There
is no time really space for.

Speaker 2 (01:20):
The outside all and betin tho that.

Speaker 1 (01:26):
Boy is the inlets still is self paid delitions.

Speaker 3 (01:31):
Of kids say all these simple monads, bye something not
take your mind. The later you're by your pleas one
blowing this play head leave off time all wait then
gets nine neither strulyflic.

Speaker 5 (02:03):
Welcome, Welcome to another segment of Seek Elevation, the Seek
Elevation Experience with yours truly, Attorney Alakeisha. Yes, I am
an attorney, but I'm not giving you advice on these shows.
On these segments, I am giving you nuggets. I'm giving

(02:24):
you diamonds. I'm taking you from holding coal to breaking
it open and seeing the diamonds, not giving you legal advice.
But this right here is where real issues real people
and real conversations takes in a stage because change does
not happen in silence. And today, for sure, what we're

(02:45):
gonna talk about this is part two. Last Tuesday I
talked about talents to tables, using our talents to you know,
bring us to tables or built tables, opportunity, ownership, equity,
just to get the.

Speaker 2 (03:00):
Bag to give me my money. That was last Tuesday.
So today we're expanding it part two.

Speaker 5 (03:08):
So I laid a foundation and we're talking about talent
to table, but we want to talk about how to
make six figures or more right, using your talent to
create opportunities. And I brought someone on I think is
extremely and I don't think, I know, is the best
to talk about this, someone who has constantly help veterans,

(03:35):
for sure, you know, make six figures to transition from
you know, coming out of wherever they serve to go
into making six figures or more, not just in other
jobs that for sure, but also in creating their own
business using their talent to create opportunities to make that

(03:58):
six figures. So I'm going to introduce him soon. He'll
be coming on here shortly. But this is the place
right here I mean from sports to entertainment to business community.
We elevate voices that need to be heard right here.
Whether we're elevating voices from individuals that have that experience

(04:23):
themselves and have helped other people, or individuals that are
in the midst of experiencing, we're also going to share
the stage with them, with those individuals, because we want
to make sure we're not just here to talk. We're
here to empower, We're here to inspire, and we're here
to challenge the status quo. That's what we're here to do.

(04:46):
And us, you know, bringing on the right individuals and
sometimes just me. It's just me and you, and I'm
giving you that impact. I'm giving you that information for
you to take it and to do something with it,
not to just have information. We have enough of that
going around. I think we all can agree to that, right,

(05:07):
We'll have enough of just information.

Speaker 2 (05:11):
Being spewed. But what can we do with it?

Speaker 5 (05:13):
And more importantly, not only what can we do with
the information, but also to just make connections, to connect
with the individuals that come on as well. It's definitely
important to have relationships. And I have someone coming on
in the future that's going to really talk about that.
Who's doing a phenomenal job with social currency, So we'll

(05:35):
talk about that. But yeah, that's what I want this
platform to be. So we have people come on and
give you their expertise, give you their experiences, but more importantly,
give you themselves as a resource to connect.

Speaker 2 (05:50):
So I'm going to bring this phenomenal man on.

Speaker 5 (05:59):
But I want to do just a brief introduction of
Richie Thomas before I bring it on. And if you
notice I cut into short. I don't need to talk
about anything anymore. I want to give all the time
to the people that can bring you so much value,
and Richie Thomas, aka the Soldier Coach, can do just that.

Speaker 2 (06:21):
I mean, he is absolutely dedicated to helping.

Speaker 5 (06:27):
Transitioning soldiers, like I said, secure high paying jobs or
starting their own business. He himself has spent six years
in the US Army as a sergeant and IT program
manager and many many other things, and as a veteran
and a half iron man competitor. Let me say this again,
half iron Man competitor, no joke. Already serving is no joke,

(06:52):
and we appreciate his service. But when you combine all
the things that he have done He definitely emphasizes and
epitomizes the idea of the power of the mind over
any matter. And he always encourages not just you know,

(07:13):
getting to the bag right, we're talking about how do
we get the six figures? How do we use our
talent to create or open or build opportunities. He encourages
a shift from finances to fulfillment. And that's what we've
all been talking about. So the theme has been constantly,
constantly going and what Richie does, what he did for himself,

(07:36):
what he's constantly still doing for himself, and we've done
for other veterans. This is something that's applicable to all
of us. If it can be done there, it can
be done anywhere.

Speaker 2 (07:49):
And that is huge.

Speaker 5 (07:50):
So yes, I'm expecting. So let me go ahead and
bring Richie to the table, to the stage. I'm so
ready for table.

Speaker 6 (08:01):
Hello, boom, what's going on? How we doing? How are
we doing?

Speaker 2 (08:05):
I am amazing even more so that you're here.

Speaker 5 (08:08):
And when I did not tell you all, like Richie
and I TEDx talkers, listen speakers, educators, whatever you want
to call it, we hit that teed X stage and
we did it during a time that was very difficult.
And this is where we talk about his mind, right,
and this is where we're aligning, because you already know
how my mind is, and those who don't know me,
you'll find out quickly. But we you know, it was

(08:29):
a lot of individuals who were interested. We had to
of course audition the way ted x is, but we
had to do a video and then we had to
go live, and things was switched up and we had
to be ready to go when it was live, and
we were amongst the chosen few for that time. And
Richie just blew me away, blew me away with presence

(08:51):
or tenacity, just a story everything. And this is actually
the second time. Listen, he's so nice. How to have
him twice? This is the second time I have them on.
I tell you, I'm telling you to catch the other
interview I did with him. It's a couple of a
while back, maybe a year or two years back. But

(09:13):
had to have him come on because he just continues
to evolve, continues to help.

Speaker 2 (09:17):
So stage is yours. You said, you're good, you're feeling.

Speaker 6 (09:20):
Well, yes, ma'am. How are we doing? How are we doing?

Speaker 5 (09:23):
I'm listen, I'm I'm thrilled you see me looking different
places too, Richie. I see you here, I see you
right there. I also see you here, but over here
to what I see is Instagram and I'm trying to
see ye.

Speaker 2 (09:41):
Then that's it.

Speaker 5 (09:44):
So because you're alive on different platforms, I get people
a chance to engage, whether it's you know, YouTube, Instagram.

Speaker 6 (09:51):
Linked understand the landscape that we live in.

Speaker 2 (09:55):
That's it.

Speaker 5 (09:56):
Listen, you got to meet meet the people where they're at,
so there's no excuses. But also it's about planting our
seeds everywhere that we need to plant our seeds to
harvest and grow.

Speaker 2 (10:06):
You never know what needs to grow there, all right.

Speaker 5 (10:09):
So before we even dive into it and you say
what you want to say, I want to try something different.
I like to start off kind of where already know
where you know, the minds of our people are. They'll
sit and they'll listen to all the questions, all the
dialogue while in their mind they're, you know, a lot

(10:30):
of things are spinning. So let me ask you this
front of mine, and then we'll dive deeper. What would
you say out of all the individuals that you've worked
with and including yourself, what would you say is one
of the biggest obstacles, hurdles, roadblocks to even moving towards

(10:54):
that six figure to use your talent to create opportunities.
Rather it's being noticed in an opportunity in somebody else's
workplace or building your own thing. What is that biggest obstacle,
because it has to be something big. John Hope Bryant said,
a little bit of us is even getting six figures.

Speaker 2 (11:14):
So what would you say, is your the biggest obstacle?

Speaker 6 (11:18):
Probably getting out of your own way. You know, when
I used to when I was twelve years old, we
used to ride a school bus, you know, sixth rade
was riding a school bus, and while we was waiting
at the bus stop, We'd look at different nice cars
that go by, and I would always say, well, I
want this Benz or I want that Beamur or whatever
the car. And my whole thing was, well, if they
got that I got there was no hand it was

(11:39):
hands down. I figured that out very early in life.
If another human being can do it, I can do it.
So as I'm looking back here, even I'm forty two
years old, as.

Speaker 2 (11:48):
Of today, today's your birthday.

Speaker 6 (11:52):
No, no, no, I'm just saying, just oh today, as
we record this. I can go live people watch yes,
three years, five years, ten years in advance. When I
look at other people, it's the same thing. You just
got a reverse engineer. If another human being can make
one hundred k or two point fifty or half a mil,
my thing is, I know I can't. I just got
a reverse engineer. Whatever their strategy or their blueprint was,

(12:14):
my thing was. I've been doing that since I was
ten years old at the bus stop, you know, waiting
on the bus to go to you know, in Charleston,
South Carolina. Like at the bus stop, I've been cyber
stocking people as a professional college military even like today,
I'm like, let me reverse engineer how this person hit
six figures, seven figures, whatever they were doing, and I'll

(12:36):
just reverse engineer and just cyber stock them to kind
of you don't, you don't. We don't need to reinvent
the wheel. It's not that hard from that aspect.

Speaker 2 (12:45):
I love that. I love that.

Speaker 5 (12:47):
So we're going to pin that because I already know.
I have tons of questions from there, but so we
already know because I want to come back to it.
So now we put that in front of their mind
that it is possible. And one of the ways it's
possible is to see in front of you what is
possible and to take that and reverse engineer it, meaning

(13:07):
look at what they did and go all the way
backwards with it correct. All right, So starting with that,
then when did you first realize that, you know, you
can use your talent? When I use the word talent
to explain to them from part one, talent, you know
you could transfer that word to skill. You know, it's
not just sometime we use the word talent. We think

(13:29):
athleticism for some reason. But it's your talent is it
is your genius, it is it is also whatever you
experience and accumulate it can become your talent to apply
somewhere else. So when did you first realize your talent
could be more than just a skill and you can
use that talent as an asset to build ownership?

Speaker 6 (13:49):
How blood can I be on your platform?

Speaker 2 (13:51):
Listen? That's why I love it.

Speaker 5 (13:53):
That's why I have my platform because I want us
to be so real, so transparent, because that's what people want.

Speaker 6 (14:00):
Yea, let me just let me keep it a thousand
percent transparent. I've hated every job I've ever had to
be honest, I've hated every job. But I didn't hate
my coworkers, didn't hate my boss or other departments or
nonprofit or for profit. What I hated was I hated

(14:24):
that I could do more. And you know, I could
have been in the c suite of every job I've
ever had, or whether I was an intern or a
director or a manager, or it didn't matter where I was.
On a total point, what I hated I didn't hate
the job, didn't hate my coworkers, didn't hate the mission.
I hated that I could have done more. And when
I look at that now reverse engineer, from wherever I've been,

(14:47):
from going back, it's like I could have given so
much more. I could have made so much more. I
could have I could have brought so much more impact.
But I didn't believe in myself at that time. And
so that's just eat me up from career to financial,
to emotional to spiritual, Like I didn't really believe in
who I was at that at that level in my

(15:07):
life because most of us live at a level that
our pain lives on, and we don't necessarily live on
at a level that our purpose lives on. And so
I was one of those people who I just got
blit and couldn't shake it off, and it showed up.
Our emotions show up on our finances. That's the reality.

Speaker 5 (15:28):
So so let's go back then, because you said you
hated almost you had every job that you had because
of this thing, which was you could have done more.
You hated it because you could have done more, or
you could have done more because later you realize you
hated it. That's the first question, and then the second
is what did you start? Like, so what what does

(15:49):
that kind of look like? The jobs that you hated
because you came from something that took a lot already,
So talk to me, explain that what did you hate?

Speaker 6 (16:00):
I mean, you know it wants to be honest, Like,
how many people do you interact? How many adults do
you interact with on the day to day twenty four people,
fifty one hundred on the public transportation or at your
job or maybe you work remote, maybe you work out
of Starbucks and remote or hybrid. Think about how many
adults you interact to, how many of them are honestly like, hey,

(16:21):
life is great. Yeah, Like let's be honest, how many
of them are like, oh man, this is like the
greatest job, the greatest place, the greatest place I live.
And it's like most people are out of alignment with
who they're called to become.

Speaker 5 (16:34):
Yes, that's and a lot of people are put out
of alignment because sometimes people are doing what they think
they what they think they should be doing. And to
be honest with you, a lot of times you may
have you know, even if the younger kids parents saying
you've got to go be the doctor, You've got to
go be this, and they're doing that because that's what
we're told we're supposed to do.

Speaker 2 (16:55):
And I see a lot. I see it all the.

Speaker 5 (16:57):
Time, and I'm sure you do where there's so many
people that's burnt out or they do say, you know what,
I spent all these years doing this, using my talent
for this and got nowhere. And now I woke up
and I realized I'm using my talent for that. So
when did you wake up and you're using your talent differently.

Speaker 6 (17:15):
Oh, I'm a quick learner. I'm a slow learner, but
I'm a quick learner. And I'm trying to tell you.
I'm I tell you I've hated every job I've ever had. Man,
this goes back to when I was twelve years old
in like ninety six, ninety four. It was like, I've
never enjoyed the job. So my thing was my talents,

(17:35):
and the reason that it wasn't that I was lazy.
I mean, I am lazy, let me be honest. However,
I also felt like my talents were more than the
occupation was willing to, you know, compensate, correct, compensate, and promote.
And I always felt like I could do a little
bit more talent wise, skill wise, financially. I mean I

(17:57):
felt like that way since I was like again ten eleven,
twelve years old, I hated the job. It's like two more.
But also I do feel like I could make more
because let's be honest, everybody watch it. You but work
with a Boston you just be like, I know the suck.
I ain't making more money than me, right, Oh man,
I don't care about your degrees, your certifications where you

(18:19):
went to school, like we've all worked with's some educated idiots.

Speaker 2 (18:24):
Yeah no, that's in every industry too, right, So not just.

Speaker 6 (18:27):
Work in the industry, it has nothing speak on it.

Speaker 2 (18:31):
Right, absolutely every industry.

Speaker 5 (18:33):
Right, So sometimes you feel like I have this talent,
but someone that's over me or dictating this, or that's
actually making more or taking from what I'm actually bringing
to the table.

Speaker 2 (18:45):
Is someone.

Speaker 5 (18:47):
I know more than or you know, it's not tapped
in really into this situation or this culture or whatever
it may be.

Speaker 2 (18:53):
It's always the ones who don't really know.

Speaker 5 (18:57):
So that means early on you realize that you felt
that your talent was being used for other gains instead
of of your own.

Speaker 6 (19:05):
Since I was like ten, I didn't know how to
communicate that, And so when did you start?

Speaker 2 (19:14):
When did you start the pivot?

Speaker 5 (19:15):
Becsuse, I know you got a lot of things going
on now where you now built tables and you're helping
other people build tables and all that good stuff to
get to the to the bag. So from ten in
to when did you say enough is enough?

Speaker 6 (19:28):
Enough, that's enough? Number was thirty seven. So five years ago,
five years ago, I started, honestly, I'm gonna build my
own table. And you can talk all you want and
hype and motivational, but my thing is time, money, and effort.
So I put money down. I started going to conferences,
buying tickets, paying for coaching, paying for consultants, for paying

(19:50):
for people, and that I would say paying, but let's
be real, a reverse engineer.

Speaker 2 (19:54):
I was investing exactly. I was just about to say
that I.

Speaker 6 (19:56):
Didn't know that word. And I didn't know why I
was trying to spen so much to get close to
a guy named Tony Robbins or Les Brown or Gary Vee.
You know, I didn't understand why I was investing in
coaching that was back by Jim Rohme and so investing
like I'm all in thirty seven, age thirty seven? When
did I feel like I knew my skill set was

(20:19):
different when I was eleven. Yes, from eleven to thirty seven,
you know what I'm saying. That's a twenty six year
difference of when I was just like, man, I'm in
the sunken place.

Speaker 5 (20:32):
But you know what I like about the sunken place
because I think a lot of us. I'm happy you
said that, because it hits home to a lot of us.

Speaker 6 (20:38):
Right.

Speaker 5 (20:38):
Sometime we'll sit and we'll do the age thing. We'd
be like, man, I'm this age now, I wasted all
these years. And sometimes we've looked at some people that
may appear to have accomplished more of they're younger, and
they did this. What if I would have just made
a different a different choice, would I have been this
far done that? But when I look at it too,
in that sunken place, there's so much being learned in

(20:59):
that sunken place.

Speaker 2 (21:00):
There's so much being.

Speaker 5 (21:03):
That's developing the characteristics in us that when we do
hit the ground running, we hit it so hard.

Speaker 2 (21:09):
I've seen so many stories.

Speaker 5 (21:10):
Where you may have someone who did something for twenty
five years and they're doing XYZ.

Speaker 2 (21:16):
All of a sudden someone hit it where they deemed late,
hit it right here, and they skyrocketed.

Speaker 5 (21:22):
It may have seemed like success overnight, but it was
an overnight of twenty years of the sunken place that
all of a sudden they hit right here and it
started skyrocking, and you surpass the people and the things
that you were comparing yourself to.

Speaker 2 (21:36):
So I learned to embrace that space of.

Speaker 6 (21:40):
Man.

Speaker 5 (21:40):
I wasn't making the right decisions, and I didn't learn
a lot during that time. During the time, I didn't,
but in hindsight I did, and it has made me
so potent and so powerful. You know right now, so
you now, so we're gonna go back. You realize boom,
I have to invest in myself. And I love that
you learn that word. I tell people that, especially like

(22:01):
when they buy legal service from me. Oh man, legal,
I'm gonna pay you, I'm gonna support you.

Speaker 2 (22:05):
I want this.

Speaker 5 (22:07):
I appreciate that. But what you're doing is you're investing
in yourself. Anytime you pay someone to get to that
next level or to get whatever you're trying to get
as an investment in yourself. So that I guess you
answer my question number one right there. When you realize
you have a talent, in order to build your table,
you have to invest in yourself. You have to invest

(22:29):
to get that wood to build that strong table. Right,
we have to invest in that, and.

Speaker 2 (22:36):
Sometime we make excuses to excuse ourselves out of doing that.

Speaker 5 (22:41):
What made you decide, Richie, that talent, I'm going let's
do it. We're gonna invest in myself.

Speaker 2 (22:49):
We're gonna do this. We made that light. Come on,
what made you say I'm ana by that bullet because
you spent a lot of money?

Speaker 6 (22:57):
Yeah, In full disclosure, I like to be transparent. This
is not Ai me, this is real. I spent over
one hundred thousand dollars in my brand to everybody listen
watching I've spent I've invested. This is not a joke.
This is not for the camera, and it's not for Instagram.
This is me being one thousand percent transparent. I've invested

(23:21):
over one hundred thousand dollars into my brand. Probably by
end of twenty twenty five, I probably have invested over
one hundred and fifty thousand marketing, branding, business coaches, consultants, platforms,
my digital stack, my email sequence, clothing, physically going to conferences.

(23:43):
Hopefully y'all are watching this on an ad. See how
I do that digital ads and the reason I believe
in that. To answer the question, you think about your
dream house, everybody's got one. Think about your dream car.
Everybody's got one. Full disclosure. I wouldn't want a Mayback
S five fifty, they're about one hundred and fifteen K.

(24:06):
I want a peanut butter seed with a panoramic roof,
cream cream on our side. Okay, I'm from the South.
Think about this. The dream house, the dream car. You
can get them, but they'll require down payment. Fair fair.
So my S five fifty maybeack with the panoramic roof.

(24:26):
It's got a down payment and it also has what
every contract has. It's called terms and conditions. And the
terms and conditions are financial and also from a time.
So that car, it might be one hundred thousand dollars.
Maybe I am greedy, okay, But to get that one
hundred k, I gotta be willing to put a down payment, okay.
And then there's terms and conditions financial and time. So

(24:50):
I got to pay the other ninety five k over
on over one hundred months, five years. Right, Dinal with
the house, dream house, dream car. Both required terms and conditions.
Check us out, everybody listening, every watching, you also have
terms of conditions for your dream. And so when I

(25:11):
think about him to use what I've started this Military
Transition University, I've invested over one hundred thousand dollars, not
a joke like liquid cash into my brand or into
my business, but really into what I feel is my dream.
I feel like this is what I was put on
here too to do. Miss Elokeisha O'Kelly, how much have

(25:33):
you invested in your formal education to become.

Speaker 2 (25:38):
Yes, that is and that's that's the point I want
to make.

Speaker 5 (25:42):
Right, we invest in those things where we're told to
do this, and it will guarantee that educations want right.
And education doesn't guarantee anything here you do with that
education that can guarantee it is what you do while
you're in school. One thing I learned it took me
from underground undergrad. I was strictly focused. I wanted to

(26:03):
hit those grades. I had to, you know, do all
the things, make sure I'm an athlete and go high
and do all this because I told if you were doing,
if you do all that, this would be guaranteed right,
the American ideology. And then it wasn't until grad school
that I learned, m mmm, yeah, you go in. You
rock the stuff that you need to rock. You understand it.
But you need to be building relationships behind you're in there.
You need to be utilizing that you are a student

(26:25):
to get into doors that normally wouldn't be open if
you weren't a student.

Speaker 2 (26:29):
It was more about strategy.

Speaker 5 (26:31):
Then it was about doing X, Y Z and so yes,
invest it in myself school wise, and like you just said,
we decide we can invest in a nice car, we
can invest in this nice home. The things that we
have to keep trying to find ways to pour money out,
or we can invest in ourselves, which becomes this unlimited

(26:53):
pool of a resource that can buy all of those
things later. So one thing we need to what I'm
hearing you say, coach, is to go from talent to tables,
building it or creating opportunities. Is one recognizing you have
a talent and then nurturing that talent by investing yourself.

Speaker 2 (27:17):
Stop saying I can't do this or I can't do that.

Speaker 5 (27:19):
Find a way to invest in yourself with those individuals
or people. That's what I'm hearing you say. Correct, that's
and so now you elevate that talent.

Speaker 6 (27:29):
Okay, not that complicated.

Speaker 2 (27:31):
It's not that complicated.

Speaker 6 (27:33):
You look at Steth Curry, you look at Venus, you
look at you know, Mark Zuckerberg loves them, hate them,
even Elon love them, hate them. I mean you look
at how much time they put into their craft. But
also look at who they surround themselves. Why coaching wise,
you know, the best coaches, the best consultants, the best frameworks.

(27:54):
They invest time, money, resources into this next version. And
that's all.

Speaker 5 (28:00):
I mean.

Speaker 6 (28:01):
If we rewind the clock, everybody, where were y'all before COVID?
I think and we all remember the day we heard
COVID and stay at home for the next two three
years like this in five six years, and just think
about how we've all grown and as professionally, personally, and
it's no different going for the next five years. There's

(28:22):
always going to be every every level of your life
requires a different version of you.

Speaker 5 (28:27):
I just I literally just posted that on something too,
and it's it's true. It's not cliche, it's true. So
if we know every level requires a new version and
we have to reverse engineer that, like you just said,
in order to get on a new level, you have
to be a new version, right, So now it's easy
opposite way. So when we think about how can I

(28:48):
use this talent? There's a lot of talent out there.
Sometime we're saturated in certain areas. It feels like we're
saturated in certain areas with talent. But the one thing
I learned for sure is it's never crowded at the top.

Speaker 2 (29:00):
Never. It doesn't matter what.

Speaker 5 (29:01):
You say, is saturated here, saturated there, But it's not
crowded at the top. We're saturated, but everyone keeps dropping
off depending on the levels because they stop it's okay,
I'm talented, Okay, I'm talented, super saturated. I'm talented and discipline. Okay,
now it's dropping off. I'm talented and I'm investing. Now

(29:22):
it's dropping off. So it's what you do with that
talent that creates create those opportunities and open those doors.
So what are some ways that you can tell viewers
and listeners that you know they can start analyzing their
talents for new opportunities, because what did you look at?
You were talking kind of blanket. You had this talent,

(29:42):
but what are the talents that you used, yeah, and
honed for to open these new opportunities for you to
build and to own and to help other people own.

Speaker 6 (29:52):
Yeah, I felt like I got a pad in body language.
So my thing was always watching other people who were
winning at a level that I wasn't. And so think
about everybody watching the CEO, the CFO, the COEO that
you've worked with over the last ten years, and like
ask your help, honestly, why weren't you in the C suite?

(30:14):
Like why weren't you the chief marketing officer or the
c you know, chief HR officer or the CEO or CFO.
And my thing was, like I just was a student
of the stage, the student of business student of the
c suite. I'm like, why are y'all really making more
money than me? And then it was just kind of
like doubling down, like is there eight hours a day

(30:37):
or forty hours a week better than my eight hours
or my forty hours or my one hundred and sixty
eight hours. And I just looked like I really just
reverse engineered how much money I was losing. That's the
funniest part.

Speaker 2 (30:52):
They say that again, So what you mean by how
much money you were losing?

Speaker 6 (30:55):
Thinking about if the job everybody listening watching it, you
make a certain dollar amount today, Right, there's somebody right
now for the job, the company you work for. It
is probably in the c suite that makes put a
two in front of your salary. They make the same
thing in the same industry, but they may I'll probably

(31:16):
make double what you make. I think it was what
really separates them from you. I probably have the same
education and the same certification. Okay, maybe they have a
little bit more. Could you get that recoup that In
the next eighteen months, I just started watching people in
the c suite. I started cyberstalking them, like really understanding

(31:38):
how they see themselves sell themselves and brand themselves to
the marketplace, and I was like, I'm in it. So
I was always like the help de guy, versus seeing
myself as somebody who was in the C suite. So
when you start reverse engineering people who are not just
the next job up, but I was always looking that

(32:00):
folks who are like two tax brackets away from me,
and then you start reverse engineering down and that's and
everybody listening, y'all got the opportunity to be on this
thing called chat GPT. Don't get me started. I don't
know how much time I have the fact that chat
and GPT can give you not one, not ten, but

(32:22):
one hundred different people who are in that job that
you want to be in, but it can give you
and play career strategies and reverse engineer what exactly you
need to do to get to that level, which is
insane to me because this free career advice on how
to make a million, how to make half a million,

(32:43):
how to make quarter million, and it's all right there
and it's public access and it's free. I probably spent
fifty hours on chatting GPT in the last three weekends
five zero because I'm trying to study how to be
a seven Dare I say publicly an eight figure speaker. Yes,

(33:03):
I'm looking at people who's making nine figures and I'm like,
what are they doing that? I'm not software distribution, global
software or distribution Like I'm constantly trying to in a
state of leveling up financially, mentally, emotionally, spiritually. And y'all
got too many tools. We I'm including myself in this,

(33:23):
we have too many tools not to hit two or
three tiers up. Just ask chat GPT. That's not even
meaning sarcastic. It's one of the greatest things that's ever
been created, man or woman, right, intelligence AI, It's insane.

Speaker 5 (33:42):
So you just touched on it though, So that's I
was asking what once you learned that, once you reverse engineer,
once you recognize talent, what did you convert that into
You just.

Speaker 2 (33:49):
Mentioned one thing speaking how much I have?

Speaker 6 (33:53):
I mean, I want us to What I.

Speaker 5 (33:56):
Want us to point out is sometimes we don't realize
what you have. Yeah, yeah, exactly, we don't realize And
what did it take for you to do that? We
don't realize, Oh we have this because what I talked
about in part one was there's a lot of people
sitting on Wait a minute, I may work for corporate
at this job and I did admin, or i'm doing
it or I'm doing computer and didn't realize this is

(34:18):
a skill that I have that I can negotiate with
startups to build equity, that I'm at this corporate job
getting paid a salary. But I just realized I have
this skill, this talent that I could bring in build
my table and not get a salary, but get ownership

(34:39):
or get equity. But what were some of the talents
you realized you hone out of everything you did.

Speaker 6 (34:43):
You said, speaking, speaking, coach, Speaking and coaching were one
and two, like they go together, like catching. But also
I was in it for twenty five years. And so
we live obviously in a world technology people listening watching
on the laptop or iPhone right now right? Yes, okay, Samsung,

(35:05):
if you want to be difficult, but we live in
the technology.

Speaker 5 (35:08):
Worlday wait wait, I have both though I have my Galaxy,
but I do have uh, you have my iPhone, and
I will say this, I love my Yeah, let me

(35:29):
get closer. I love my Android way better than my iPhone.

Speaker 6 (35:39):
But you got the iPhone because.

Speaker 5 (35:43):
I got the iPhone, because most of my clients. So
and this is what we have to learn with our
talents too. Like one of my talents is to be excellent,
So I know that I have to pay attention to
read the room. If majority of my clients is Apple cults,
no kidd But if they're Apple, then I have to

(36:05):
do the things I need to do to make sure
that that relationship, that communication is absolutely seamless. So I
have to get that and I had to learn and I,
you know, in order for me to excel. But then
I have my Samsung Galaxy when I just want to
relax and it be personal and do the things and
I don't want to, you know, stress about anything.

Speaker 6 (36:23):
And that's how you really are. I got a degree
in it. I could not figure out, for the life
of me how to send a text on a Samsung phone. Really,
and what I'm saying is one I maybe a little whatever,
but I didn't find it super user friendly. It's they
always say it's a left brain right brain thing, so
you know, and I was like, this is the weirdest

(36:43):
thing I've ever seen. Because my thing with the iPhone
is I don't I can give it to my grandma
who may be watching it. As Hello, grandmother, who's eighty
You know if you've read of eighty four eighty five,
and it's like I didn't have to explain the iPhone
to her. I didn't have to explain the iPad to her.
So whether you're eighty four eighty five or whether you're
four or five, I feel like Apple does a great
job of like their stuff is super user friendly. And

(37:07):
then people who are Android are die hard. They love
it or hate it, there is no in between.

Speaker 5 (37:14):
And so so there's that listeners, please chime in on
that one. We ain't gonna digress, but what do y'all
think about that?

Speaker 2 (37:22):
But this is a good point.

Speaker 5 (37:23):
It segues into that you have to be die hard
and sold on whatever it is that you believe that
your talent is. You have to be die hard on
it because someone else may see it totally different. Whatever
your talent is, you have to be so locked in,
so devoted, so culted on your talent that it allows
you to see how that talent can be sliced up

(37:45):
in so many different ways, and how it can open
up so many different doors. What are some of the
ways that you help these vets hit that six figure
into transition, either to find an opportunity somewhere else or
to help build tables. Because one of the hardest things
if we're talking about hard times and hard things right now,
we got to talk about the situation with the vets

(38:05):
that's going on.

Speaker 2 (38:06):
There's a lot there, there's a lot. So you got
some work continue to be cut out for you.

Speaker 5 (38:12):
What are some of the things that you things you
give them in order to flip using their talent to say, hey,
I have a conversation with employer, to tell you why
I'm different, or hey, I'm gonna use this talent to
build this business.

Speaker 2 (38:25):
What are some of the tips of the nuggets that
you give me?

Speaker 6 (38:30):
I think the number one nugget I do vets or
spouses or even a lot of my corporate folks. So
do everybody I knows corporate trying to get escape the
nine to five. Everybody hate their job, okay, And so
what I do is I hold up the mirror. I say,
let's look at your bank account. Right now. You pull
up your iPhone, you're Android, your Google pixel right and

(38:54):
you pull up Bank of America. You tell me, you
tell me how much money is in your bank account?
Do you like I could love it hate it. Is
it your real number? Is it your dream number? Is
it your double duce of your dream number? And that's
what you gotta hold up to become accountable for the
money that's in your bank account. I am just to

(39:14):
do that every day. I'm like, this is my number,
this is my education number, it's my experienced number, it's
my certification number. This is a reflection of how I
market with myself. That's the money in your bank account
right now is a direct reflection of that. So for
vet's what I do is I hold up the mirror,
and I really sometimes I gotta shake them by the shoulders.

(39:36):
Most of my personal clients are doctors, doctors and executive
nbas and they got every degree that I don't have,
and I gotta hold up the mirror. I said, I'm
not impressed with your degree. Let's hold up the mirror.
Your number in your bank account right now is a
direct reflection of how the market sees you. You can
be the breast this caun be the best Briat Mason electrician, plumber, attorney,

(40:02):
hr IT director, But the bank the number in your
bank account is the number in your bank account. Because
you've said to the marketplace, this is who you are.
I'm worth one fifty a year, two point fifty, two
point five, five point five, Like whatever your number is,
the market believes who you're telling them professionally, So what

(40:25):
are we doing to change that? That's my job.

Speaker 2 (40:27):
That was gonna be my question. So what do they
do with that?

Speaker 1 (40:29):
Though?

Speaker 4 (40:29):
Right?

Speaker 5 (40:29):
They so now that they learned that, what did they
do with that in order to excel on those six
figures are higher?

Speaker 2 (40:39):
Or becoming that owner?

Speaker 5 (40:40):
Because some when you ask some of those the question,
it may be well, obviously it had to be because
you help some start businesses. It may be wow, okay,
I'm not happy with this and this is not I
need to change my standard. So now they created the
situation where they excel. But what happens with when you
hold that mirrors?

Speaker 2 (41:00):
What's next? Like what happens? What do they say? Okay,
I see that, richie, Like what does that mean?

Speaker 6 (41:05):
Everybody's got to own your number? Y'all know everybody listening
watching you know exactly how much you were last time
you jump on a scale. Don't lie to yourself. Don't
lie to you can lie to me, but don't lie
to yourself. Right, we all had to jump jump on
a scale number. My number is my number. I weigh
how much I weigh, You earn, how much you earn.

(41:26):
It's not good, it's not bad, it's not great. Your
number is your number. And the last time you check
your bank account, you know, and I know and God know,
right how much money was in your bank account. So
let's not lie. And it's the same thing with way money, finances, whatever.
But that is what it is. So my thing is

(41:48):
whether you are enjoy it, love it, you get it,
you got to own it. And so my thing is
also now we have tools like chad GBT and AI. Right,
you can put your bank account, your resume, and your
LinkedIn and say, hey, chat GPT, I want to double
my number, I want to triple it, I want to

(42:09):
quadruple it. I want to make a million dollars in
my industry. You now have artificial intelligence. They can create
you a strategy to get there from your career, LinkedIn
and everything based on who you are. So my thing
is what is the excuse now?

Speaker 5 (42:31):
So the chat GBT can give you the strategy, but
then the chest work. Yeah, then once you get that
strategy from chat GPT, you have to plug in those
You gotta do the work, the work, but you also
have to plug in that human capital to deliver on
those things. Like for instance, you've just said you invested
one hundred thousand. That wasn't it a CHATGBT chatg BT
can say you need boom boom boom boom boom. But

(42:52):
then Richie realize, okay, I need that, and this is
how you go get it. And it's with the you know,
the human capital and those skills and invest in those
things to give you not just the knowledge, but to
put you in those rooms build relationships. But dare I
to say to go in those rooms and realize even
there Maybe you said in your job you was looking

(43:14):
at these you know people in the C suites like
I know more than them. I know just well, when
you invest and you keep getting in these rooms with
other people, you start to dismantle the limited belief you
have about yourself because now you got in these upper
rooms where you realize, my talent is just as good.
There's nothing different with these individuals. So I'm gonna kill it.

(43:34):
But Trinisia acts. What is the recipe or strategy for
pivoting yourself marketing? And that's one of the things you
did just bring up because you just said, ad what
is Yeah, so how do you do that? If you're
building these tables, you have talent, I can have that,
But what is the recipe or strategy for you know,
pivoting how you self market Yeah?

Speaker 6 (43:54):
No, think about everybody watching and listening. I don't care
what lane you are hr it corporate finance, entrepreneur, maybe
you want to be in the league, I don't care.
But anybody who's in the top ten percent, do they
have a book? Check the box? Do they have a podcast?
Check the box? Do they have a radio show? Radio?

(44:15):
Seal a thing? By the way, do they have a
TV show?

Speaker 1 (44:18):
How big?

Speaker 6 (44:18):
Or is the social media falling across the ward? Are
it the biggest conferences that you are Do they sponsor
some of the biggest events in your industry? If you
go to Barnes and Noble, when you went to your
section and your niche, your industry, would they have a
book there? And so the reality is you got to
pivot yourself marketing based on the top ten percent of

(44:39):
your industry. And for me, what I realized is anybody
I wanted to emulate Tony Robbins, Gary Ve, doctor Eric Thomas,
Les Brown, Jim Rong. There all were authors, books, TV, podcast, radio,
YouTube channel, social media. They are all in the top
ten percent of marketing. They all out marketed the other people.

(45:04):
I've seen some speakers who are incredible, but the marketing
is trash. I've seen some people, most of the marketers,
I know, they're usually in the top ten percent of marketing,
and you know, maybe their businesses is trash. But if
they can outmarket the other people, I e. Self promote
better than anybody else. I promise you that it's gonna

(45:25):
put you in the top twenty five percent of landscape painting,
you know, mixed martial arts studio. You out market anybody else.

Speaker 2 (45:38):
Game over, but that I love what you said. We're
gonna We're gonna slow down on this with no listen. No,
you just gave it.

Speaker 5 (45:47):
This is what I do to know how to pivot
or just even know how to self market. Focus on
what it is that you're actually doing. It doesn't matter
what industry arena. Focus on what you're doing. Find those
top people and see what they're doing. Remember I said
it's crowded at the bottom, but it's a lot of
room at the top. Well, see what the ones with

(46:08):
a lot of room at the top are doing. You
do that in your unique way and excelling that. So
if I am into speaking, I'm gonna look at what
are the top ten percent doing?

Speaker 2 (46:19):
Okay, then I do.

Speaker 5 (46:20):
Let me get these things and then also tap into
what else is different and how can you, you know,
be very unique in those things you do. That's so
I wanted to slow that down. That was really good.
It is not the guestwork are studying that block out
the noise. The noise is the ninety percent. Go to

(46:40):
the ten percent and study them. So say, if you're writing,
or you're gonna be in a health arena and you're
doing the holistic stuff, find those top ten percent people
of what they doing.

Speaker 2 (46:53):
Do they got a book? Holistic book? Do they have this?

Speaker 3 (46:57):
Do they have that?

Speaker 2 (46:57):
Whatever it is.

Speaker 5 (46:58):
If you're an entertainer, what are those ones that are
doing on a level you're doing it at?

Speaker 2 (47:05):
Do those things?

Speaker 5 (47:06):
And then some that was good Richie, that that just
that was an easy answer, Like forget chat, do you
know what chat? You literally just go study and you
list those people. And that is something that I agree
with You obviously concur because I'm doing that. Everything that
I do, I put myself in those places where the
top is at and that's how also I'm being exposed.

(47:29):
And no more, no more on the jargon, no more
how to move, no more of what I need to do,
don't need to do?

Speaker 2 (47:35):
That is.

Speaker 5 (47:38):
No, that was it?

Speaker 6 (47:39):
That was it?

Speaker 5 (47:40):
So what are some overlooked ways which I think you
kind of answer it even with that, but what are
some overlook ways that people can also just create, you know,
equity or more money?

Speaker 2 (47:54):
Because you said you hold people, you shake them. Do
you like what you have? And some people might say no, Richie,
I don't like what I have? But what do I
need to do do?

Speaker 5 (48:00):
Some men that can can leave their jobs either, right,
but they can use their talent to do whatever. So
what do you think are some overlook ways that people
can create, you know, equity, equity or extra finances or
whatever the case is, what they already have and the
challenges that may come with that.

Speaker 6 (48:19):
Yeah, I mean everybody again, everybody listening and watching. The
one thing I would dare you a triple dog? Dare
you do you own a website? Yes?

Speaker 1 (48:29):
No?

Speaker 6 (48:29):
Maybe? So the government can't take that Republicans can't take it.
The evil Democrats can't take it. Do you own your
own website? So you're listening right now. Your name is
John Doe, you should have John Doe dot com. If
there's Jane Doe, you should have Jane Doe dot com.
We're all watching, listening on the social media. Nothing wrong
with that, but we don't own these platforms. Do you

(48:52):
own your own website? So the best thing for equity
we eas sleep and breathing the digital landscape. So if
you can't fight the market, you got to meet them
where they are. So you should winkink you should own
the website. So from right off the bat, you should
have a website with your name, face, and image and
likeness on it. I don't know what I would put

(49:14):
on the website. What have you been doing the last
five ten years? If you're a HR, you should have
a website. Your LinkedIn? Your LinkedIn is your digital resume,
so you should have a website just in case your
LinkedIn gets canceled. You should have a website based off
your professional skill set. Let's not make this too hard, folks.

(49:36):
You should have a website with your name, face, image
and likeness with your with your skill sets on it.
It's just an extension of your resume. And so if
y'all don't o your own website, you're already behind.

Speaker 5 (49:49):
That's the first table bo we're talking about building a table, right,
So having that website and then going back to training
question knowing the things to filter people to that website,
because again I'm gona keep reiterating this, even if you're
working for someone else, even if that's the thing, you have,
that talent that someone else want that you can still

(50:11):
use for yourself to build equity. So you have to
showcase that separately. But more importantly with Richie is saying
that I'm hearing him say, is you have to showcase
that on your own table, because I have seen plenty
of times, especially when we talk about name, image and likeness, right,
I've seen plenty of times where someone probably said the

(50:31):
wrong thing to whoever they think, or someone complained about something,
all that got stripped away and they were sweating because
all of their extra money, equity finance or whatever was
tied into that platform that they didn't know to own
that they poured everything on that wasn't their table, yet
it was their property, their intellectual property. So having that

(50:55):
website and then understanding how to push people to that website.
So I like that you said that not just posting
videos on social media platforms to get people's attention, but
also have it on your own website, like what I
do here, this is real estate. I may be I'm
on YouTube. I may be on YouTube, but I keep
all of my videos. I keep the hard copy of everything.

(51:18):
I have videos on my website that pushes to hear.
But if something ever was to happen with this, I
can post and upload all of my stuff to my
real estate.

Speaker 2 (51:29):
That's what all of this is. That's my land. My
website is my land.

Speaker 6 (51:34):
A hard core attorney. You said what I said, A
hardcore attorney.

Speaker 5 (51:39):
Listen, you know why because to the point of our
question in a conversation at the beginning, that's just one
of my talents. I have a whole tree, and then
you look at different branches, and one of them is
being an attorney. But that tree, that tree is about
empowerment and emit educating, and then all the other branches

(52:03):
come out. So I gotta make sure I am hardcore,
and I make sure I get in those rooms and
invest in myself with diverse people. I'm not just around
those attorneys at all, at all. I don't know if
you know Ashley. I can't think of her last name.
I just joined her group to Speak Your Way to Cash.
That was huge investment. But I joined that because that's

(52:24):
one She's an attorney and she gets the different ways.
You can't lock yourself into any title. Uh, you have
to just see your talent and that title boom.

Speaker 6 (52:34):
So I caught that.

Speaker 2 (52:37):
You caught that.

Speaker 5 (52:39):
And lay up with it, lay up with it right
now though, building ownership has gotten tough, but I know, listen,
you are a sergeant, so you're gonna come.

Speaker 2 (52:49):
You're gonna keep saying no, it is not as hard
as you ask these questions. I'm not gonna make it.

Speaker 5 (52:53):
So during these moments, right when building ownership is tough,
we see a lot of things changing. A lot of
things are changing while I think I just read it
came across my news feed today about even like student
loan debt, they're gonna start collecting on that May fifth,

(53:14):
while people are trying to figure out finances, while groceries
are going up. Why this, and especially when you talk
about entrepreneurship. But during this moment, like, what are some
internal tools or strategy sorry, that you can lean on
to keep pushing forward, Like to keep pushing instead of
settling for the easy win. And the easy win win

(53:35):
is what Alakeisha, the easy wind would be. I'm just
gonna have to hate this job because at least I
have something coming in. I'm just gonna have to lower
my standard. I don't want to look in that mirror.
Or I may look in that mirror, doesn't matter because
I have something coming in. So what are I mean,
what are some internal tools or strategies to lean on
to push right now?

Speaker 6 (53:56):
Girl? I don't know why you're asking me, and I'm
out here so much.

Speaker 4 (54:00):
I got you.

Speaker 2 (54:05):
Always nothing.

Speaker 6 (54:07):
I don't have the answer for you. As chat GBT.

Speaker 2 (54:09):
No, oh, that is funny. That is funny to make.

Speaker 5 (54:14):
Someone should type that in and say chat GBT. During
the moments when building ownership has gotten tough. What are
some internal twos and strategies can I can I use?

Speaker 2 (54:24):
I'm here?

Speaker 6 (54:25):
Oh but no, I mean jokes aside, my thing is
and you just kind of you said it, But I'm
always telling clients privately this. There's four numbers we need
to take in consideration. You have your real number. I
would again encourage anybody listening to watching this to write
it down. There's a homework assignment. Write down four numbers.

(54:45):
Your real number. How much money did you actually produce
last year? Like real net gross? I don't care when
in the same Okay, so you you cut head, cut grass,
paint wax on, wax on the fense same time your
attorney hr. I don't care. Write down how much money
you actually earn, So your real number. The second number

(55:06):
you want to write down is your dream number? All right,
how much money you dream about? My number for a
long time was two seventy five. Fellas y'all, y'all hear
me out. You earn two hundred and seventy five a year.
Your wife is not complaining, I promise you, right, So
then my dream number two seventy five. The third number
is I would like to call it. I forgot to

(55:27):
carry the one number. And somebody says, well, richie, what
is that I forgot to carry the one? It's I
was always bad at math. So your dream number was
actually supposed to be the number you can earn in
a month. So take your dream number and multiply times twelve.
All right, you have a real number, how much money
you actually produced. You have a dream number, how much

(55:49):
money you dream about? And the third number is you
call it I forgot to carry the one, but it's
just your dream number times twelve, how to dream? Okay.
And then the fourth number, it's my favorite number. I
got one more, one more. It's a fear number. F

(56:11):
E A R a fear number. Okay, so recap. You
got a fear number f E A excuse me, a
real number. Two, You have a dream number. Three, You
have a I forgot to carry the one number. And
the fourth number is a fear number. F E A

(56:33):
R a fear number, and the fear number is very simple.
Your fear number is. We take your dream number and
step two and we subtract your real number. Okay, take
your dream number and subtract the real number. How much

(56:54):
money did you honestly earn? That number leftover, folks, is
your fear number. That's how much money you've lost because
of fear, doubt, low self esteem. Second guests and a
coach double guessing the consultant double guessing the infrastructure quit

(57:16):
Second guests in gurus and coaches and people who have
a proven track record, who could really build you out
to that next version, next level of your life. Had
the opportunity to go coach, will be coached by one
of the number one speakers in the world, top five speaker.
It was three thousand dollars miss Alakeisha. It was three grand.

(57:41):
I was physically shaken when I signed up because that
three grand sounded like three hundred and I was like, man,
I'm so grateful to him because now I know how
to earn three million. But don't tell nobody that that's it.

Speaker 2 (57:57):
That's what they're all doing.

Speaker 5 (57:58):
Right, I'm gonna go back to But before I even
say that, wait, I just want to make sure I reiterate.

Speaker 2 (58:03):
These four numbers are what.

Speaker 5 (58:04):
This is for people to use for what When you
gave the real number, dream number, I forgot to carry
to want a fear number.

Speaker 2 (58:10):
This is for what.

Speaker 4 (58:12):
This is.

Speaker 6 (58:13):
This is my collectively what I tell clients the original
question you asked. People want to level up and they
need to take accountability, and they want to argue. I
don't argue. I don't fight. I don't argue. I just
hold up your numbers. This is how much your real
number was? This how much money you dream about? This

(58:33):
really how much money you could really earn? And this
is your fear number is really what I call even
bs and number.

Speaker 5 (58:40):
Okay, so this is go back to the question I asked. Now,
this is how people can analyze themselves. Boom, all right,
So you can analyze yourself and we'll see where you're
at versus where you want to be and this is
and so once they figure that out, then in between
is now to go from four? I mean one, two, three,

(59:01):
four is the difference between investing in yourself. Is the
difference between realizing the multiple talents that you do have
and how you need to market those talents, and how
you need to market those talents is looking at specifically
what you do in those different talents and identifying the
top ten percent to see what they're doing, and you

(59:23):
go do yours. First of all, two I want to
bring up for people who may be listening, especially when
I say look at the top ten percent or look
at this. When I look at people, don't go mimic right,
don't go just because we're not reinventing the will. You
don't have to go spend someone else's same will. You
just see how will is built and you go get
even better, you know, with terry to do that. So

(59:44):
don't I think a lot of times we have in
a lot of these industries and people are one of
the reasons people are stuck, Richie, is because they block
themselves of their talent by trying to mimic and do
exactly what someone else is doing in their talent. Shut
down there. So you learn from those individuals, you get
the things. Now you take those things and do it

(01:00:07):
your way. There was a question, let me take this down,
go back to treniecious.

Speaker 2 (01:00:15):
Question. I don't think I may have skipped that, did I?
After identifying your number? Hold on real quick?

Speaker 5 (01:00:31):
After identifying your number, how do you approach setting tangible
milestones to attaining your target?

Speaker 6 (01:00:39):
If you ever, like, really like reverse engineer, that's most
of what I've done is just reversing.

Speaker 2 (01:00:44):
Yeah, I have to say, that's your.

Speaker 6 (01:00:46):
Thing, T shirt, I'm discovering. I'm self discovering right now. Right,
So if you just reverse engineer every company you've ever
worked with, every business you work with, it's the same thing.
They don't have an annual goal. Reverse engineer by quarters,
take this number, we want to make a million dollars
ten million, one hundred million, and then reverse engineer, so

(01:01:08):
quarterly you should be earning twenty five million or two
hundred and fifty k, whatever that number is. It's the
same thing. We just reverse engineer by force, which is
just a breakdown of ninety days. So it's like we
just reverse engineering what is attainable in the next in
the next three months. And it's no difference my whole theory.

(01:01:29):
With clients one on one or if it's a workshop
or whatever, do don't stop overthinking this. It's just reverse
engineer what you want, what can you do in the
next ninety days, and who is the smartest three to
five people, coaches, consultants or teammates you can surround yourself
with to help you get that number. Everybody's got a price,

(01:01:53):
they'll help you. You can buy a teammate or you
can buy a coach for the next ninety days. That's
really where we are. No.

Speaker 5 (01:02:03):
I like how you said this, because I once you
identify your number, you put the big thing down right.

Speaker 2 (01:02:08):
So you relate to the military. I relate to sports.
So it's the same thing.

Speaker 5 (01:02:13):
I applied transferable knowledge and skills when I train, I
look at what I want to accomplish, but then I
have to go all the way backwards to get to
that thing, break it down and dissect it to get
to that thing that I want to accomplish.

Speaker 2 (01:02:26):
So you have that number. Now, this also helps you
to not waste time, energy, or.

Speaker 5 (01:02:32):
Effort, because you may say I need ten of these
this month, whether it's ten clients, produce some ten widgets,
whatever it is at this rate to do this, and
those months are here, and you could break it down
to however it is to make it attainable. It may
be for me, I want to start this way this month,

(01:02:53):
but then I know I have to up it this
month because all the numbers the math have to steal math.
So you just look at the big number and then
you break it down and know exactly what you need
to do, how much you need to do. So you're
not wasting time. You not negotiating prices, rates, none of that.
All you're discussing is value. This is how I look
at This is Alakeisha talking right. I talk about value add.

(01:03:15):
I don't talk about my rates. You either understand and
accept and hear the value ad and then you say
I want the value add I'm gonna praay this price.
So once you know your once you know your value.
AD that's what you have a conversation about. You know
this aint moving because it's a part of your bigger number.

Speaker 6 (01:03:33):
Let me have I gotta ask because I hate that word,
but it's real. Yes, explain value like I'm five years old.

Speaker 2 (01:03:42):
Yes, okay.

Speaker 5 (01:03:43):
Value is adding something to you that you do not have,
that you absolutely need to get where you absolutely want
to go. And I can add that you don't have it.
If you go to somebody else, they may give you

(01:04:05):
a service, but they're not adding value.

Speaker 2 (01:04:09):
They gave you a service.

Speaker 5 (01:04:11):
You got this experience with the service, but you didn't
get what you absolutely need that you absolutely don't have
to get absolutely where you need to go. Me, I'm
going to tell you how I'm going to add that
to you in order for you to get what you're
asking for and then some because without it, you're losing.

Speaker 6 (01:04:34):
For everybody watching you. I remember Jumanji, Robin Williams, I
do I was lost and they was lost in the jungle,
and then Robin Williams showed up. Robin Williams's value. He's
like a map navigator who can get you lost to
found to the homeland.

Speaker 2 (01:04:52):
That's it.

Speaker 6 (01:04:52):
How much money would you be willing to invest on
the expert?

Speaker 2 (01:04:56):
That's it? And without that you will still you will
stay at lost. You may and you may have someone
who shows up.

Speaker 5 (01:05:04):
They gave you that service, you have the service of
having another human present, but they didn't add value to
you because now it's just you and another human lost.
It didn't give you absolutely what you need for what
you don't have to get absolutely where you need to go.

Speaker 2 (01:05:19):
You need to get out of the woods or wherever
you do, the jungle, wherever you was lost. I absolutely
need to do that.

Speaker 5 (01:05:25):
So I need you to come here and add that
value to me that I don't have. I don't just
need another person. I don't just need another service. I
don't just need another talk. I needed to change my
situation and that's why I talk to people about So
I said, either you want that, or you can go

(01:05:45):
somewhere else where it sounds great, and then you may
come back to me anyway. But that's that's what value
add is to me. So hopeing you need you that
answers your question for I identifying the number and then
milestone me take this down the milestone and that is
and I like the stuff that you're saying, Richie, because
I absolutely do the same as well. And we're kind

(01:06:09):
of wrapping up too. And I love that you're engaged in.
Thank you so much because you could ask questions that
I don't even think to ask. If there's any questions
that you all have, if I didn't ask them, if
Richie didn't touch it, and you want to lay down
the table, please put it out there, because that's the
beauty of the lives.

Speaker 2 (01:06:26):
I like the lives.

Speaker 5 (01:06:27):
The recorded POSI cast is great for people to listen.
They can even comment later because this is real estate
and it continues to have life. But when you live,
ask those things. If you feel like you didn't get
an answer to something, or you want to push or whatever.

Speaker 2 (01:06:40):
It is, please do all right. Okay, so you might
have hit all the things that I really want to Okay. No,
I do have one.

Speaker 5 (01:07:01):
When for our listener viewers when we're talking about, you know, partnering,
because I know there's some things that you got going
on and you may look for certain things when you're partnering.
What are some things that our listening viewers should think
about when they want to partner talent. Of course, this
is not my show. But I could have a whole list,
but I'm holding me because this is not me. This
is rich the show because it's a lot of things

(01:07:21):
I would tell you you need to think about when
you think about partnering. But like to somebody with you
who has been in those rooms and you hear different things,
and you're also doing different things for other people. What
are some what are some things that people should think
about to letage.

Speaker 6 (01:07:36):
I'm not even being sarcastic when I say this, but
I always tell people, let's double check with ai chat GBT.
That's a joke, but a serious but the thing, no,
hey serious, But I always balance out my weaknesses. So
my thing is, I'm looking at my next two to
three hires, five hires, ten hires. They got to be

(01:07:58):
polar opposite of who I am. I am the king
of procrastination. You know, I could procrastinate so good, I'm
gonna teach a class on it one day. And so
but I need to balance out people who you know,
who can again strengthen my weaknesses and vice versa. So
when you think about the greatest basketball team, football team,

(01:08:20):
track and field team that everybody's got a different strength
and I can't be everywhere and vice versa. So when
you think about the people you want on your team,
it's like, do you got to balance out people who
are going to be a yin and to your yang
and vice versa negative to your positive or whatever and
so whatever that may look like. So you know, I'm again,

(01:08:42):
I'm a night out. I procrastinate. I really don't get
going to like eleven, ten thirty. That's kind of I'm
a I'm a late bloomer on the day. And so
it's like I would my first hire would be somebody
who gets at the gym at five a m. Like
I need that person. So you think about what your
weaknesses are. If you were to ply it out your
three to five weaknesses and people who have the best

(01:09:05):
framework or proven platform to iron those out, that would
be step one, two and three. Who's gonna who's gonna
watch your six? As they say in the military.

Speaker 2 (01:09:17):
Ah, I love that. I mean your six is your
back because it's not like six o'clock. Ye see, you
have to do that. Look at that?

Speaker 1 (01:09:25):
Look at that?

Speaker 2 (01:09:26):
Did I tell you one of my talents is excellence?

Speaker 6 (01:09:28):
Not to get it.

Speaker 2 (01:09:30):
Okay, we's gonna watch your six No. I love that.

Speaker 5 (01:09:33):
So when we talk about partnering and building these tables,
whether you would especially if you are employed and you
want to partner with somebody outside, but you're looking at
what strengths they have versus what strengths you have, what
weaknesses they have versus what weakness says that you have.
So when you look for that and partnering with individuals
and giving people opportunity, you're strictly looking at they have

(01:09:56):
to be the yen to your yang.

Speaker 6 (01:09:59):
I would say that that's even coaching is probably I
call what a ten by ten by ten rule, And
what that means is have they been doing it for
ten years? Have you helped at least ten people make
a million dollars? And do you have a track record
of at least ten different frameworks to choose from? Have
you doing it for ten years? Have you helped ten

(01:10:21):
people make a million or even six figures? And do
you have a framework of ten products or frameworks that
I can pull from. And so when I'm looking at people,
it's no different than picking a Google restaurant. You go
to their reviews, you look at something on Amazon, I'm
looking at their reviews. Someone, I'm looking at talent, skill

(01:10:41):
set people to balance out. I'm looking for their reviews
and what jumps out when I look at their resume,
their LinkedIn, their track record. That's what I'm looking for.
I'm looking for five stars for a decade, five stars
of at least you know, ten people screaming like, hey,
this person's framework help me make six figures, and I

(01:11:03):
work with a young six figures. If I know, I
can see it's gonna got the marketing or the branding
potential to make it to you know, to seven figures,
that's what I look for. And if I can like,
hey this person, is this person gonna make me a
million dollars in the next ten years?

Speaker 1 (01:11:19):
Yes? Or no?

Speaker 6 (01:11:21):
Coach, teammate or mentee, mentor yep. That's really what it
comes down to. Is this person gonna help me make
a million? Or can I make this person a million? Yes?

Speaker 1 (01:11:33):
Or no?

Speaker 6 (01:11:33):
That's really what That's my easy answer.

Speaker 5 (01:11:37):
No, And it is an easy and hardcore answer because
I see where you just get right to it and
break it down to be simple. I like to hear
what's being said inside of what's being said, and so
I want to parse out what you just even said,
you're ten by ten by ten, What you're looking for,
what we need to pick up that you just put down,

(01:11:58):
and what a lot of us do many Right, when
you're looking for an opportunity to use your talent or
build tables, there's always someone looking at.

Speaker 2 (01:12:09):
How you delivering what you do. So it's more than
just about talent, right a framework.

Speaker 5 (01:12:15):
Are you just doing something saying I'm talented or are
you producing something that someone can absolutely dissect, Like you
just said, you know ten years of doing it, ten
individuals that you have positioned in this ten xyz. So
it's not just by saying I can do this, but
we have to organize and structure in a way where

(01:12:41):
that puts a leverage on our talent to have those conversations,
to partner, to build tables, to build equity ownership, or
raise our standard. Like Richie said, putting that mirror in
front of us, we have to put some organization and
structure to that because people are looking at that. Serious people.
We'll talk about the top ten. You're there, RICHI, You're

(01:13:03):
serious people. You're not just gonna look at it. That's
why I'd ask you that question. So if somebody just
bring you their strength against your weakness, would you take them?

Speaker 2 (01:13:12):
You say, act.

Speaker 5 (01:13:14):
They're strong. That may be their talent. But next I
need to see ten by ten by ten and I
want us to get that. Ladies and gentlemen, please let
us get that.

Speaker 2 (01:13:26):
We have a talent. But it's time for us to
start producing.

Speaker 5 (01:13:29):
We always want to partner or say we want people
to support, or we want this or when we want that.
But the one thing we're missing a lot of times,
it's not the financial capital. It's the human capital. And
we're missing the human capital because people are dissecting us.

Speaker 2 (01:13:46):
Now, Richie, do you want to share anything that you
have going on? Is there way that people can connect
with you?

Speaker 5 (01:13:54):
And I know and the reason why I really identify
jucuse I know what you're doing amazing things for these
vet and if you can do that with them, and
this is me dissecting you to tend by tim, if
you could do that with them, say it and yourself,
see anybody, anybody. I'm not serious because that is the toughest,
don't I know people realize that because I'm not just

(01:14:16):
saying it's tough, because how the world is positioned. You're
dealing with individuals that have been through some tough stuff,
so you're dealing with the mindset situation on top of
positioning somebody your beast.

Speaker 2 (01:14:28):
So what do you got going on?

Speaker 6 (01:14:29):
And thank you, thank you, thank you so much.

Speaker 5 (01:14:33):
Yeah.

Speaker 6 (01:14:33):
So here in the next couple of weeks, Washington will
be live. You know, I love what I do so much,
I decided to teach it on television. So I'll be
hosting the Exit Ready Show with Richie Thomas on the
rich on the Xandra TV Network, streaming on Roku and
all your streaming devices, and we'll be teaching this live

(01:14:54):
out loud. The first season was Military Transition because I
believe everybody in the military needs an exit plan. And
also everybody watching it listen may not be in the military,
and they but everybody's got a ninety five and so
my ninety five is also need an exit strategy. So
what we need we're going to train y'all to be
exit ready. So in the next two or three seasons,

(01:15:14):
we're literally gonna be drawing out people's extra strategy. Think
of that. That's your literally your career plan, live on TV.
I call it. I'm a hip hop Bob Ross. Who's
gonna help you guys map out your next step in
your retirement plan? Not so much financial, but just you know,
what's that profession? What's that personal brand that y'all want

(01:15:36):
to be known for outside of your nine to five?
And the reason I did that, I emptied out my
four one k. I'm so excited to share this with
the world. I believe in my message so month I
wanted or believe in mine so much. I wanted to
invest in yours. So I emptied out my four one
k to create the digital stage, the real stage, to

(01:15:56):
to draw y'all's blueprint live on TV. So we're gonna
Bob Rossys thing until I retire. That's my plan.

Speaker 5 (01:16:05):
Boom, Where can they connect with you to make sure
they stay and tune for when they when that live happened?

Speaker 2 (01:16:10):
What do you want?

Speaker 5 (01:16:10):
What's the best platforms you want people to connect with
you at? I know Richie Thomas dot com your website
as well.

Speaker 2 (01:16:17):
They can go on there, but that's it.

Speaker 6 (01:16:18):
That's all they need because I don't own Instagram, y'all.
It's Richie Thomas dot com all right, T C H
I E. Thomas dot Com. I need a good jingle though,
y'all need to y'all can help me come up with
a jingle.

Speaker 2 (01:16:30):
We have singers on here, we got we got a
singer on here.

Speaker 6 (01:16:32):
Have a dope jingle because like a good neighbor, that connection.

Speaker 2 (01:16:39):
Hey, like we gotta.

Speaker 6 (01:16:40):
I'm gonna tell you this right now. Anybody give me
great jingle. I'm dropping one thousand dollars.

Speaker 2 (01:16:45):
Right now, a litter ray literray.

Speaker 6 (01:16:50):
Days, y'all. Anybody give me a jingle, Richie Thomas dot com,
Military Transit University dot com. I'm dropping a thousand dollars.

Speaker 2 (01:17:03):
And this is how connections works. It ain't just about life.
It's about how can things.

Speaker 5 (01:17:08):
Happen and you elevate give that listen, create that amazing jingle,
Richie Thomas dot com.

Speaker 6 (01:17:16):
Yeah that's it.

Speaker 2 (01:17:18):
So just coach.

Speaker 6 (01:17:19):
Yeah yeah, So like for anybody listening to, like, my
real brand is Military Transition University. So I was gonna
be like, hit him with that, Tony Tony, Tony tomorrow
willcome and girl, I can't wait. This man very silly.
So I was gonna hit him with the Transition University.

(01:17:39):
But I don't know if they assume me.

Speaker 5 (01:17:41):
If I just yeah, I'll make sure and whoever's listening,
make sure you you deal with me. But I'm saying
lot of rant. You deal with me, We'll make sure
there's no we're gonna be no type of.

Speaker 2 (01:17:51):
Or anything like that.

Speaker 5 (01:17:52):
And it actually would be unique, but it'd be familiar,
but it'd be great. Listen one stack making that jingle. Listen,
this is about opportunity, talent, build your table. You have opportunity,
and then you'd be a jingle for something where amazing
people are coming to to listen.

Speaker 6 (01:18:10):
And don't think I'm joking, but I'm dead serious. By
the way, just let me.

Speaker 2 (01:18:13):
Oh no, I didn't think you were joking.

Speaker 5 (01:18:15):
So I don't know if anybody honor thank you joking
yah hahaha laugh he go away.

Speaker 2 (01:18:19):
But latter Raine, we ain't laughing. So we got this.

Speaker 5 (01:18:22):
We're gonna get this jingle and get that connection. So yeah,
Richie Thomas dot com, please attend the live. Like I said, exiting,
I wish there was a question. I believe two segments
ago someone was on there asking the guests, then how
do you transition?

Speaker 2 (01:18:40):
How do you exit out of this? Nine to five?

Speaker 5 (01:18:43):
Someone asks, I'm gonna make sure I to them who's
an amazing artist themselves. So I thank you so much,
so much. The books you wrote, you have written several books.
Can which you have written apply to non veterans, suit
kid is those are principles can apply to anybody. I'm
gonna say yes, I'm allowed you to say whatever it

(01:19:03):
is that you need to say and then tell them
what the book the books are.

Speaker 6 (01:19:06):
Yeah, absolutely no. Again, thank you so much. My first
book was The Mediocre Miracle. It's available on all platforms,
made it sure to be available on everybody's table, the
Medioca Miracle. But here in the next ninety days we'll
be dropping three more. It's your finding marching orders for
military vets, your six figure soldier and basic business training.
So a three set bundle. I'm here in the next

(01:19:29):
ninety days. I'm super excited about that. But the Medioca
Miracle is available for boths folks. Again, you know, not
just military but corporate as well. Life plan book, a
life plan book, if you.

Speaker 2 (01:19:43):
Will, all right, I love it.

Speaker 5 (01:19:46):
I thank you so much for your time again, and
I know people are going to get so much out
of your being on television and actually going live with that,
and I thank you for your time.

Speaker 2 (01:19:57):
Thank you so much.

Speaker 6 (01:19:58):
Thank you for all you do. Love your message. I
love the way you stand in your purpose again a
model for so many on both sides. So thank you
so much for allowing me to be here.

Speaker 5 (01:20:10):
Appreciate it absolutely. I'll be in touched all right everyone.
That is a wrap for today. And you know what
I always say anytime that I am wrapping up. The
more you know, you know, the more you grow, the
more you learn, the more you earn. But when you share,
you you absolutely show care. So make sure that you
definitely share this segment. Make sure you share. Make sure

(01:20:34):
you all connect with Richie. Like I said, I know
I have they That's one of my talents too. I
have the the wherewithal to know if this person's doing this,
I know what's in this lane, but what I see
that you're doing it can help so many other people.
Please connect with richid tune into that live to see
that career transitioning situation and get some nuggets. I think
you're gonna get a lot more. You will get a

(01:20:56):
lot more from Richie on his platform, So.

Speaker 2 (01:20:58):
Please plug in, tap into him.

Speaker 5 (01:21:00):
Blod of rain, We're gonna get that jingle, We're gonna
get that one stack for you. That's an opportunity right there.
So thank you so much for tuning in again. Don't
keep this knowledge to yourself. Please share this segment with
other people, tag friends, and let's continue to elevate together
peace and progress.
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