April 23, 2025 • 61 mins
By the end of this podcast, you will understand how to build ownership that extends beyond your current job, business, or industry. Whether you’re an entrepreneur, employee, or creative, you’ll learn how to create opportunities that open doors, generate income, and build long-term success.
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Episode Transcript
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Speaker 1 (00:10):
There was a chime, people counting me out, but there
mop me.
Speaker 2 (00:18):
I'm move inside down.
Speaker 3 (00:21):
I got to know.
Speaker 4 (00:23):
I know what I said, but what I believe that
God's not bad. I don't need you to bother me.
I know who I help.
Speaker 2 (00:39):
I'm created and be lie the reflect what my eyes
there to see? All the bitness, discypless less persibility.
Speaker 1 (00:58):
Know wa ie pay shout.
Speaker 3 (01:08):
Should I get a read? There is no time really
stay for the outside door and the stain though that
boy is the insults still isself pay themss akstay all
(01:32):
these simple Monday bye something not take your mind the
pay you by your Presa think you on bolling this
play head gleam died all wit then it's nine neither
story made.
Speaker 5 (02:03):
Welcome, Welcome, Welcome to another segment of these Seek Elevation
experience with yours truly attorney Alakeisha. Yes, I am an attorney,
but I may not be your attorney, so I'm not
giving legal advice, even though I may give legal gems
for you to take and to create diamonds with to
(02:25):
run with.
Speaker 1 (02:26):
But right here on seek Elevation.
Speaker 5 (02:28):
This is where real issues, real people, and real conversations
takes in a stage because, like I always say, change
does not happen in silence. So from sports, to entertainment
to business and community, right here on Seek Elevation, we
break down truth, we spark meaningful change, and we elevate
(02:49):
voices that need to be heard. That includes your voice
as the viewer, as the listener. No matter if you're
watching live or you end up watching a replay, you
can always come back and comment because your voice needs
to be heard. And in this space, we don't just talk,
(03:09):
We empower, inspire, and definitely challenge the status quo. And
I believe this is needed more now than ever. It's
always needed, but with so much noise and so many
things going on, I am.
Speaker 1 (03:25):
Grateful to create a space where we can do those things.
Speaker 5 (03:30):
So whether you're an athlete, you're an entertainer, a business leader,
or just someone striving for a better life, these conversations
that are curated are definitely for you. And what I
want Seek Elevation to be, which I know it is.
What I want everyone to come in alignment with. What
it is is that this is a power source. Seek
(03:53):
Elevation is a power source for change seekers that are
ready to elevate, bill and lead and that's where those
conversations will go. So I'm happy that you're tapping in.
Make sure that you share tag someone, Definitely do that,
(04:14):
drop comments, engage anywhere that you want to that you
feel you need to engage, and let's just make impact together.
I'm impacting you, you're impacting me, and together we're just
all impacting. So today's segment, what I'm going to do
it is Talent to Tables is the name of the segment,
(04:34):
Talent to Tables, and we're talking about using your talent
to create equity and ownership.
Speaker 1 (04:40):
But this is part one.
Speaker 5 (04:43):
What I want to do today tonight is to just
lay a foundation to shift your mind on this topic,
to prepare you for next Tuesday, where I'm gonna have
a guest who's gonna bring it all in. But when
I talk about talent, I'm talking about more than performance
(05:04):
because a lot of times we hear talent and we
may just think athlete or creative. I'm literally talking about
your talent and gift, whatever that is. It's more than
just performance. It can be athletically related, it can be
entertainment related. But we have skills, all types of skills,
(05:26):
especially in our mind and in my legal practice, I
curate so many deals that hinges upon talent, and I
felt this topic was necessary to bring to the forefront
because these are some of the things I do behind
the scenes, and I don't think we talk about it enough. Honestly,
I don't really see it talked about much unless I'm
(05:50):
within other you know, types of circles about talent being
our currency and what talent actually means. So I wanted
to bring that topic here. So the goal for me
tonight is to have you shift from just thinking about
one what talent is, right, talent is your gift and
(06:12):
all shape forms of.
Speaker 1 (06:13):
Fashion, and for you to think about.
Speaker 5 (06:18):
How to use your talent to build your own table,
your own equity, your own legacy. Again, we talk about
ownership legacy, We talk about it in a certain way
all the time, front facing in a public but I
(06:38):
wanted to dig a little deeper to see if you
was thinking about it this way. So by the end
of this live stream, my objective is that you will understand,
you know, how to build ownership that extends beyond your
current job, the business that you may be running, or
any industry that you may be in. Yes, you heard me, correctly.
(07:01):
This topic is for entrepreneurs, but also employees, for creatives
and athletes. This is something that can touch all areas
and you'll learn how to create opportunities that open up doors,
that generates you know, extra income and everyone needs that now.
Speaker 1 (07:24):
I mean generating extra income.
Speaker 5 (07:27):
Is a plush with a lot that's going on, but
also just building long term success. And so I want
to definitely lay that foundation and then excited to welcome
the guests that we have next week that we'll talk
about their experience and also hopefully have you know, opportunities
or resources, because I don't believe in just talking as well,
(07:50):
a lot of times that's what we're so used to
that we sit down and we here someone talk at
us instead of with us or among us.
Speaker 1 (08:01):
But also we'll.
Speaker 5 (08:04):
I don't know, we just get comfortable and just hearing
something that makes us feel good.
Speaker 1 (08:09):
You know, whether we go to a church sermon and
we feel good and we leave it, there's no action.
Whether we go to.
Speaker 5 (08:17):
These motivational seminars, they hype us up, we feel good,
we leave and then nothing happens. I want us to
not just come here to feel good. And again, like
I said, it is it's definitely a power source. But
I want us to I want to be the plug
for not just the information, but the connection and what
(08:43):
we can do with that information. So why does this
even all matter? And make sure I turn off my
phone so we don't get any distractions here? Why does
this even matter? Because, like I just started off earlier,
we're all taught one with the word talent mean, or
(09:05):
entrepreneurship mean, all that stuff means. But we're not really
taught how to showcase our talent. We're never really taught
how to create ownership with our talent. And talent can
get us in rooms, but ownership is what gives us
(09:28):
the power to stay and build. And that's why I
said we need to build our own tables. That's not
just about getting the rooms. When I say get in rooms,
whether it's you landed that great job with your talent,
now what right you at the mercy of somebody else?
You signed that great contract because of your talent. Now
(09:51):
what you're at the mercy of you know, someone else?
So I want us to dig deep into that. And
we know that talent alone doesn't guarantee us any type
of financial freedom. Talent alone doesn't do that learning how
(10:12):
to maximize multiply our talent can actually do that. In
most industries, whether we're talking about corporate, whether we're talking
about sports, whatever, most industries profit from talent, not with talent.
(10:38):
And if you I just want to digress just for
a little bit, because this is this is front and center,
this is timely, this is real, this is happening now.
I haven't seen the movie Centers yet. There's so many
different things being posted by about it. A lot of
great things are being posted about it. I was prize
(11:00):
to see actually some post about it that you know,
if you're a Christian or God fear in person, don't
go see this movie because there's there's a lot there.
So this all things post about it, but will caught
my attention speaking and staying along the lines of this
topic tonight. Is I've seen these long posts and you know,
(11:21):
everyone was hyped up about hearing Ryan's deal, right he
his entertainment deal was entertainment contract for this movie. And
one of the things that they point out is that
you know, Ryan did something that's absolutely unheard of. It's
it's you know, you don't get this this thing that
(11:43):
he did. He negotiated to own his rights, to his
rights to be reverted back to him within twenty five years, and.
Speaker 1 (11:55):
You know, everyone was like, this is this is the movement,
this is the time, This.
Speaker 5 (11:59):
Is the time for creators. Now the time for the
big boxes and the bricks and mortars. Their time is ending.
It's over. And I'm not gonna go too much into
this because I may have another segment that will tie
into this and we can.
Speaker 1 (12:16):
Dive in deeper. But sometimes it's a little frustrating and infuriating.
Speaker 5 (12:23):
When I see certain things happen and we ride it
just as a you know, a meme, a hashtag, a
moment too. I know, and I know it's in our excitement,
but it's it's literally a moment and not a movement
because I can tell just by some of the things
that share or said, there's not due diligence and understanding
(12:45):
you know what's going on, and I know it's more
emotionally driven. So the one thing I wanted to just
point out here for my seekers, because that's what we do.
We come on here to learn and to just process
things a little deeper. Firstly, kudos to Ryan Coogler for
just standing ten toes down it's not that it's unheard
(13:07):
of the right of reversion right. The right of reversion
is something that is automatically by law, by copyright law,
vested within the author right of reversion.
Speaker 3 (13:23):
That is.
Speaker 5 (13:25):
Where you start, That is the starting ground. What changes
are happened from theirs is totally different. But the right
of reversion and copyright law, it refers to a statutory mechanism,
a way by statue that allows authors or their ears
(13:49):
to reclaim rights that were previously granted to others. And
this is done after a certain period of time, and
it's codified in law already. It's codified in a copyright
law under duration and undertermination, and it allows the original
(14:11):
author who have transferred or as signed their rights to
someone else that within thirty five years from the time
of that transfer or after the execution date of that transfer,
that the rights will revert right back to that author.
Speaker 1 (14:32):
And the purpose of.
Speaker 5 (14:33):
The revisionary rights that the copyright law offers it was
established to protect authors from ill evised transfers that was
done a lot historically, right legally, you had individuals that
went in and didn't know either at all about their
(14:54):
copyright or how important or volid it is right. So
it was all of this, all of these things done,
and they were just ill avised and a transferred rights
and before they can even fully appreciate the value of
what they actually transferred, they were losing it. And so
(15:18):
the right of reversion is already a right vested in
you as a copyright owner, and it allows you to
be able to transfer and do the things you need
to do to get in the rooms, to get opportunities
and all these things, but for you not to lose
the value of work that may appreciate later. And it
(15:40):
definitely ensures that the author or their ears have a
second opportunity to control and benefit from their copyright. So yes,
under copyright law as the starting base as an author,
you can reclaim your copyright ownership even after you transfer
(16:01):
it through a contract, by exercising your termination rights under
Copyright Act. Now, yes, there are specific procedural requirements that
you have to do, Like there's there's ways you have
to do or you can use it or lose it.
There's timelines and all these things that before your termination
(16:23):
time come up, there's things that you have to do
and you have to do it a certain way. And
of course, there's the limitations that you can terminate this
right for you, and that's the issue. It's not that
it was unheard of. We can't do this a lot
of times. One we're not reading these contracts that are
(16:46):
terminating these rights. And it's a very specific way. I'm
gonna give you one specific way that you could terminate
these rights. Because even if in a contract you had
they had all this heavy language that says you know,
it's it's irrevocable, can't revoke back to you. You're waiving
the right to terminate. You're waving your right to even
all that. Even with all that, you still have your
(17:09):
right it can't be waived. But how you actually produce.
Speaker 1 (17:16):
The work and.
Speaker 5 (17:19):
Turn over for the work can So one example on
a gift. I don't want to get too much into it,
so it's not turning into like I'm giving legal advice.
I just want you to think about this and dig deeper.
But when you do something as it work for hire,
you're not even the author right because you're doing it
as a commission work. And if you're doing it as
(17:40):
a commission work, which is listed again in copyright law
under the Copyright Act of what can be considered commission work,
then you're not even an author to begin with. So
there's different ways that things were done contractually where the
right of reversion isn't the playing field. But I just
wanted to plug that in. Is that you know this
is something that's already there. It's not that it's unheard of.
(18:04):
It's really kind of unheard of us to stand ten
toes down or even know what is all right.
Speaker 1 (18:10):
And I'm going to be fair.
Speaker 5 (18:12):
I will say that even when people have legal representation,
a lot of attorneys don't even cover this because a
lot of attorneys are industry standard driven. That is the conversation.
That is the baseline. You know, if we're an attorney
that operate within the entertainment space, sports space, whatever it is,
(18:34):
sometime by default we roll with that, right we say, okay,
well these are the industry standards. We're going to negotiate
and have conversations based on what we know the industry
standard is. But like I always tell individuals, industry standards,
it's not the law, and you have to know the law,
and I think it is. You know, it is on
(18:56):
us if we're when I say, uhs, attorneys, when you
legally wrapping somebody, regardless of what we believe. I do
believe it is our due diligence to least inform and
educate our clients on what it all looks like, what
it all means, and then let our clients decide what
they want to do from there. But a lot of
times we don't talk about this. And I'm willing to
(19:19):
bet that if a lot of contracts are read in
the industry, music industry, film industry, I'm willing to bet
there are a lot of individuals that don't even know
that they had to write a reversion of a copyright
that they signed over. Actually, I just released I do
(19:41):
these little segments called in case you didn't know. I
believe this one dropped, but I recorded one. If it
didn't drop yet, it's about to drop. About you know
a rap group that got their rights back, all their
copyright back from the record label because of right of
(20:01):
reversion those thirty five years was up. They got their
rights and that label did not get that work in
a manner that from the artists and the way that
would have stopped the right of reversion. So I don't
I believe a lot of people don't know that you
know it's already there, but kudos to Ryan. I just
(20:23):
want to put that out there before we jump on
things and say what's not was this? I think we
should empower ourselves. So back to the regular program speaking
of ownership. Equity is a huge way for us, no
matter what you're doing, to gain ownership. And now let
me clarify ownership because some people say, listen, I don't
(20:47):
feel like owning anything. I'm not running anything. I don't
want to be the boss of anything. I don't want
to stand what that means.
Speaker 1 (20:56):
I don't want that.
Speaker 5 (20:58):
You don't have to run something. When I say ownership,
you don't have to be a owner. But I strongly
believe all of us have some type of ownership in something.
Last Tuesday we had our guests on that talked about
just investing. What that look like in all types of
ways to invest. You can have ownership that way. But
(21:20):
what I'm talking about is literally ownership in other companies
where there's different ways that you can do that where
you're not actually you don't have to do the work
unless it's something that you want. But also on the
flip side, how you can bring people into your company.
You know, and they can build their table within your company.
But when I talk when I'm saying equity, I'm talking
(21:43):
about forms of compensation where you get partial ownership in
a company and it's reflected in either you know, shares, insurance.
It depends on the type of entity. We won't get
all into that, but just know that you can get
ownership and equity means a lot.
Speaker 1 (22:06):
It means a lot.
Speaker 5 (22:07):
It means it can mean constant payout to you. And
I do this all the time with my clients.
Speaker 1 (22:16):
You may hear a lot.
Speaker 5 (22:19):
NIL thrown around, right, name image and likeness. You probably
hear that a lot because it became very hot and
popular to talk about right now because of college sports,
name image and likeness.
Speaker 1 (22:32):
But name, image and likeness NIL has always been.
Speaker 5 (22:36):
Around in order for us to do business, in order
for us to do business at all, we're doing it
with our name, image and likeness.
Speaker 1 (22:44):
It's just right now.
Speaker 5 (22:47):
It's new for athletes in college and now we went
to high school to start participating in the trade for
their value. But NIL is not a sport term.
Speaker 1 (23:03):
This is what we can use.
Speaker 5 (23:05):
This is our talent, this is our gift, this is
our intellectual property in motion and we can use our
talents and the gifts to negotiate either being you know,
as a co founder with someone else. You can use
your gifts as an employee, as an investor, as an advisor,
(23:29):
and of course you know, if you're just an entrepreneur,
I want to bring somebody else in. So what do
you mean by this, Alakeisha?
Speaker 1 (23:36):
How can you do?
Speaker 5 (23:36):
It's just to give you example, I won. I, for one,
was offered equity into a company that was a startup
company for attorneys. What they wanted was like attorneys, like
a referral type system of attorneys. And I was offered
(23:59):
partnership to bring my talent to the table of this
startup company. And in that part ownership, the equity that
I would have received would been a percentage of ownership
where I'm constantly getting paid based on the profit of
that company.
Speaker 1 (24:20):
I did not accept that offer for different reasons.
Speaker 5 (24:24):
And you know, you want to make sure you vet
all offers and that you're when you're searching for things,
that you know what you're searching for.
Speaker 1 (24:31):
But that's how you can do it.
Speaker 5 (24:34):
For my clients, I negotiate what's called sweat equity if
their name, image and likeness or whatever they're doing, whether
it's they have a skill set that that startup need,
and they can't necessarily pay them exactly what the ask
is based on their value or worth. They can get
(24:55):
a payment plus equity, and that equity is always paying there.
So even if the person leaves, and again this has
to be contractual and then language makes sure everything is
covered when they leave, they constantly still have ownership in
that situation, it can constantly get paid off of it.
(25:16):
So I want to show you something really quickly. Yeah,
just to give you an example of what I'm speaking
about about this person who also you know, have done it,
have used it, and you know there are certain situations
(25:41):
that I will do it, but there's certain situations that
I will not do it.
Speaker 1 (25:46):
And some of these things will be brought up here.
Speaker 6 (25:48):
So let me.
Speaker 1 (25:51):
Share this and I hope you can hear it. Give
me a thumbs up if you're able to.
Speaker 6 (26:02):
Hey, you want to hear a secret? Do you know?
Most people think that to acquire ownership in a company,
to buy stock, they have to reach into their wallet
and come out with cash and pay for it. But
the truth is that that's just a lie. You can
actually acquire ownership in companies by doing something for them,
just a little bit of effort. We call it sweat equity,
(26:25):
and you can own three, five, fifty, even seventy five
percent of companies. Let's talk about it. So, one of
my favorite ways to do deals is to get equity
(26:46):
in companies doing these three things that I'm going to
share with you right now, these three freeways to build
equity in companies.
Speaker 1 (26:54):
Okay, he's going to talk about three ways.
Speaker 5 (26:59):
Remember I told you just so many different ways, right,
but these are just three ways that he will talk
about how he actually does it, so hopefully could spark something.
But there's so many other ways to actually get equity ownership.
Build your ownership your table, because even if it's in
someone else's company, right, you're taking the wood from that
(27:22):
company to build your table in that company, because it's
still yours.
Speaker 1 (27:25):
And what you negotiate, right, can give you.
Speaker 5 (27:29):
Enumerated rights as big or as small as you able
to negotiate. And if the more talent you have, the
more skill you have, the more leverage that you actually
have and that conversation.
Speaker 6 (27:45):
Okay, so let's talk about how you do these deals.
This is basically an earn in to equity. This is
where we're going to take some actions that are going
to be valuable to the people that own these companies
and exchange for that instead of paying us money or
instead of us paying them for the equity, we're going
to get equity ownership in the company. That's pretty cool.
There's a few different ways that you can do this.
(28:07):
The first way is advisor. I've done a ton of
deals like this, right. This is where you're going to
get typically between one and five percent, So it's not
going to be like a huge amount, but imagine having
one to five percent of four or five companies. If
you had five percent of four companies, it's like having
twenty percent of one. Right. So this is where we're
(28:28):
going to be available to answer questions that come up
and maybe even be available to participate maybe once a
quarter in an advisor an advisory board meeting. So what
happens is companies have these people.
Speaker 1 (28:46):
So just stopping right there.
Speaker 5 (28:48):
So so many times people may you may guess you
may have information or knowledge or skills that can actually
help companies. And I mentioned startup, but it doesn't have
to be a startup, right, So I've to be a
part of board of directors for all types of companies.
I was a board of director for the Georgia Music
Industry Association GMA, so it could be all different types
(29:13):
of levels. But a lot of times we need to
do before we just say yes, right before we say
yes in giving away our talent and skill, we have
to think about how to be creative on how this
can actually help.
Speaker 1 (29:29):
Me own build ownership.
Speaker 5 (29:32):
This is a talent I have and I want to
convert this asset into something that is actual tangible. So
it could be advisory role that you were exchanging your
talent for ownership. You can say yes, I'll be advisor, right,
so it could be payment, but you can get some payment.
But our goal here is to talk about how can
(29:53):
you continue to build all these little tables.
Speaker 1 (29:54):
You can say okay, I will like some type of
equity and as he stated, what advice are you? Are
you really helping this company move forward? Like for me
legal that's big.
Speaker 5 (30:06):
That was big for a company, that was big for
GMIA because a lot of things can happen, right, So
is it accountant?
Speaker 1 (30:14):
Are you accountant? Are you someone who understands it? Computers?
Speaker 5 (30:20):
We're moving more rapidly, aggressively in a complex manner.
Speaker 1 (30:28):
With AI, do you understand artificial intelligence? Do you understand
that stuff?
Speaker 5 (30:34):
So you need to identify companies to say, hey, I
have this skill where I understand all this tech stuff.
Speaker 1 (30:40):
I understand all these things.
Speaker 5 (30:41):
So even as an entrepreneur, you can even have your
own business, but go build these other tables. You may
do that for your company, Go find other companies you
do it for. You may be an accountant, find other
companies to do that for where you're building ownership in
these other companies and on an advisory role. Again, depend
on what your role is and the depth in which
you advise, then that gives you room to negotiate that
(31:05):
equity in that company. So as that company is making money,
you are too. You are owner of that company as well.
You have built that table.
Speaker 6 (31:25):
Who they're looking to that have expertise in a specific area,
So you've got all of you. Everyone that's watching this
has expertise. You know something cool that you could share
with companies to help them be worth more. Maybe it's
going to help them make more money. Maybe it's going
to help them make the value of the company go up.
Maybe you know something about sales, or how to hire people,
or how to build funnels or anything you can think of.
(31:48):
Any skill you have can be turned into an advisory
role in a company.
Speaker 1 (31:53):
You just have to know how to do it.
Speaker 6 (31:55):
Okay, that's the first kind. Now for me. One of
the examples would be I've got a guy that is
the CEO of Radio Shack, He's the CEO of Steinmart,
he's the CEO of Peer One, imports lots of companies
that a lot of people have heard about.
Speaker 5 (32:11):
Right.
Speaker 6 (32:12):
Well, he works with a friend of mine, Ty Lopez,
who buys all kinds of companies. He buys these things
called zombie brands, brands that are out of business but
still valuable because they have huge brand equity. Now, why
on earth would they need somebody like me to be
available to them. Well, because I've got, as Liam Neeson says,
a very particular set of skills. I know how to
(32:33):
help companies grow and exit. If you've got a skill
like that that a company, even a great company with
tons of smart people like these, doesn't really have, or
even just wants another person to bounce things off of,
an advisory role could be exactly.
Speaker 1 (32:47):
Right for you.
Speaker 6 (32:49):
Okay. The second way to earn into equity is one
of my all time favorites. And here's what's cool about this.
Look at this. If you can help a company in
this case grow, This is anything optionally, but let's say
that you're going to help them grow, well, then you
could get ten, fifty even more percent of the company
because you're helping them do something that's going to really
(33:11):
move the needle.
Speaker 5 (33:11):
For Okay, So when we're looking at that and we're
thinking about it, what's really huge for companies, especially startup companies,
is their marketing, their branding, getting out there, their connections.
If you have a talent and skill to make that happen, Okay,
(33:32):
we have to listen. We have to get out of
our limited box. Like I mentioned earlier on what we're taught,
talent is and how to use it, use it for ownership.
If you have a company where you're actually doing that
for your company, yes, some can hire you, but what
about negotiating ownership or equity in a company that you
(33:54):
completely believe in and you see it's gonna take off,
especially if it's a company as I mentioned earlier, that
is in tech something like that, things that are taking off,
then you want to negotiate.
Speaker 1 (34:04):
I can do this. You can negotiate a payment with.
Speaker 5 (34:07):
It, but you can also look at negotiating ownership in
that company and vice versa. If you're someone who has
a company and you're struggling, you're struggling, and you may
be struggling to move in areas in which you don't
have that expertise or you may not have the funds
right now to pay for the expertise. Then you can
(34:29):
actually offer equity. You can offer it, and you offer
it in a manner where they have ownership. But again
doesn't mean you have to relinquish your rights. You can
curate what that situation look like, however you think is
most beneficial for you, for someone coming in or you
going into someone else's situation.
Speaker 1 (34:50):
So this is how people that I'm around, it's how
they're thinking. We see people constantly grow.
Speaker 5 (34:54):
I'm doing all these deals and I'm like, wholla, these
people are growing exponentially because it's not them just focusing
on their one thing.
Speaker 1 (35:05):
They own. They own a lot.
Speaker 5 (35:06):
But you may see front facing them doing this one thing,
and some people may say too, you know, I don't
want to give away any equity in my company. I
want one hundred percent of all my shares, all my interests,
whatever it is.
Speaker 1 (35:20):
But I always ask people.
Speaker 5 (35:23):
What is better you own one hundred percent of zero,
one hundred percent of thirty thousand or whatever it is.
Speaker 1 (35:32):
Or is it best to own, you know, ninety percent.
Speaker 5 (35:37):
Let somebody else own ten percent, But they can bring
your situation up to five hundred thousand or more. So
we have to start thinking out the box, start playing chess,
and bring the chess moves over that people who are
thriving are playing, all right, So.
Speaker 6 (36:05):
Let's talk about a couple of examples here. When I
was asked to come and help one of my friends
grow their event. Had they had some advertisers, but they
only had they had this little event, and they had
about forty thousand dollars worth of advertisers, eight people that
paid I think five thousand dollars a piece, and they
didn't know how to grow that. So I said, I
(36:26):
tell you what. I'll show you how to get sponsors
to come to your event, and it will pay for
the entire event. It'll pay for the speakers, everything that
it costs to be there the avy and also be
profitable for you. So I came in there and I
ended up getting just a little over a third of
that event. I took my skills and my knowledge and
(36:48):
I got with somebody that I hired to go and
implement the things that I knew how to do, and
we built the sponsors to one million dollars, two million dollars,
three million dollars plus. So the whole event now is
paid for by sponsorships. Now what I get is not
a one time fee for doing that. I have a
(37:09):
third of that whole business, which is worth more than
eight figures right now, created completely out of nothing, just
by helping them. Another example an event, excuse me, a
SaaS a software is a service. So this is a
company that has software that helps people do webinars. Well,
I happen to be reasonably connected in the world of
marketing and that kind of thing. So I said, tell
(37:32):
you what, I'll take all of the people that I
know and I'll introduce them to you. And rather than
just getting a one time referral fee or a tiny
little piece of the income that they generate, I want
a piece of the company. So I partnered with another
guy that has a very very good experience in webinars,
and we were able to negotiate sixty seven percent ownership
(37:53):
in that company, sixty seven percent of a company that
millions of dollars had been invested in, only because I
knew people to introduce them to.
Speaker 1 (38:04):
Now I want to pause it right there. I don't
want you to.
Speaker 5 (38:08):
Miss what it was just said, because some people may say, Okay,
I hear what you're saying, like Kisha even in all
of this, right, but what if I don't want to
do X, Y and Z. You just heard what he said,
And this is what's done a lot when I draft
these contracts, when I negotiate these deals, there may be
(38:28):
that person that's front facing that is actually getting the
ownership equity based on what they're going to bring to
the table, but what they end up doing is identifying
people to partner with to actually get done what they're
getting equity for. So, like you just heard what he said,
(38:49):
he had connections, he brought his connections, but he also
partnered with someone and say hey, you do this, I
need you to do this for me, and they were
able to negotiate the percentage that they negotiated in that company.
Sixty seven percent is extremely high. Yes, he did great
things for the company. But sixty seven percent is high
(39:12):
for other reasons that I'll talk about later. And these
are some of the things you want to think about
that if you do one end up offering your talent
to a company to get ownership, you're going to you
want to make sure some things are in order because
now you are owner, so there's some things that you
want to you know, VET. But also if you're someone
who own a company and you want to bring someone in,
(39:33):
it's some things to kind of know about how much
equity that you give in your company. But I wanted
to stop there for you to hear there's so many
different ways as long as you have a talent. Again,
your talent may be relationships, and this is why it's
important for us to build relationships. But your talent may
be relationships that skill and you your relationships can help
(39:57):
you move forward in your situation. Your talent may be
identifying people to partner with, and those who partner with
you is helping you to achieve whatever it is for
you to get equity and ownership in your situation.
Speaker 1 (40:11):
Your talent may be just as knowledge that you know
for advisory role.
Speaker 5 (40:15):
So I just wanted to stop there and just kind
of recap and I didn't want you to miss that
because there's so many ways for you to get this done.
Speaker 6 (40:32):
This is the magic of operationally generated equity. Okay, so
here's the third thing that you can do for an
equity earning and this is really really cool. So I
call it a transaction assist because it means that every
business has some transaction that they might want to enter
into and or some thing that they want to get accomplished.
(40:54):
That's a very limited thing, so it's not ongoing like
an OPS assist operational assistances. I'm going to come in
to work with this business over a period of time
and I'm gonna get a pretty significant chunk of equity
for that. But there are events that occur in the
life of a business that might just be a one
time thing. They only need a sales team setup, or
they only need to get a software dev team built,
(41:16):
or they only need to sell their business. So exit
assist for me, is something that I can do to
get pieces of equity and companies ranging typically from five
to ten percent of the company just for helping them sell. Now,
think about the magic of this. Think about how long
it took people to come up with an idea to
(41:37):
raise the money or do whatever they needed to do
to start this thing up, to build it, to grow
it to the point where somebody actually wants to buy it.
And now I'm going to come in for like a
month or three and I'm gonna and I'm gonna spend
maybe I don't know, fifteen twenty hours and get five
or ten percent of the ownership of the whole company.
I'm doing a deal like this right now. It's gonna
(41:59):
take me a total I'm in the middle of it,
right it's gonna take me a total of about I
don't know, fifteen hours to do this. My interest in
what the company is selling for the company's going to
sell for about thirty million dollars. I'm getting five percent
for doing that. That's one point five million dollars for
about fifteen hours of time.
Speaker 1 (42:19):
I think that's okay. I wanted you to hear that too, right,
So now that's another part.
Speaker 5 (42:25):
I know people probably thinking, you know, how long or
how much is being required of me. It could be
a situation that you're helping a company for a period
of time, but what you're helping that company for within
that period of time is so crucial. You got to
(42:45):
identify that this may be a crucial thing that you're
going to help this company with where you can negotiate
equity in that company, ownership in that company. So whatever
and however that company benefits, it's not this one off
payoff thing for you. You benefit just like all the
other owners benefit. So I wanted to I used that
(43:09):
one because I liked his.
Speaker 1 (43:11):
I searched all over.
Speaker 5 (43:12):
I said, when I have this conversation, I'm trying to
find something to like, make it make sense and give examples.
Speaker 1 (43:19):
There's so much out there. People just go all over
the place. But I thought his was very clean, very
to the point, and it helped me to bring home
these points.
Speaker 5 (43:31):
I'm trying to make that no matter what you are doing,
if you are the entrepreneur, if you're running a company,
you can have ownership and others, or you can get
very creative on how to elevate what you have going
on by reversing this by identifying people and having conversations
(43:52):
on this level with people that you find the best
of the best to bring you there.
Speaker 1 (43:59):
If you are an.
Speaker 5 (44:01):
Employee in companies, right, so this is totally different. Like
I remember years ago, I used to work for home depot.
You have some companies where you can get stock in
the company and all these things, and you know they
call that ownership. That's investing. That's that's totally different. But
I'm literally talking about where you can have some teeth
(44:24):
in the game. This is how people are moving, and
I wanted to share that and uncover that this is
even how I'm moving, right, So there's things that I'm
doing because we don't want to get in a situation
even as entrepreneurs, we're working ourselves down to the ground
(44:45):
and depending on this one thing. If we're talking about
financial freedom and ownership is all the things. So I
do the investments, but I also use my talents to
negotiate certain things.
Speaker 1 (44:58):
Payment.
Speaker 5 (44:58):
That's fine, take to pay for the different things that
I do. But when I see something that is spectacular
by my standard, then I look even beyond that to
see how this can be literally a vested interest that
continue to pay dividends off my talent that I'm giving out.
(45:20):
So your talent again, it's intellectual property emotion. I want
us to get that. I want us to reframe our
thoughts that talent is just this thing that make people
feel good. I can create this great product and offer
this great service or help an employer do whatever. I
(45:44):
get all my employee of the Month of the year awards.
I want us to reframe that. And I wanted to
reframe that your talent is a business asset.
Speaker 1 (45:55):
That is what it is.
Speaker 5 (45:57):
And how are you flipping your asset. It's not even
just a gift, right, it's the mean. It's a gift
that you have this asset, that you have this talent.
But don't even just say, Okay, I'm gifted at this,
I'm gonna do this and make this start looking at
how can I use what I do best to offer
(46:17):
to someone else that will constantly pay dividends for me.
Where I'm building my table in this situation, and even
when I either walk away from it or put this
little bit of time into it, I'm getting this. And
then some we don't want to, you know, just be
(46:39):
asking for seats at tables. We want to start designing
our own infrastructure. You are a mini empire. You can
use your talent to launch platforms, that's great. You can
use your talent to create products, that's great, But these
partnerships and I want us to understand if there's anything
(47:02):
that you walk away with. I want us to understand
that you can be as creative as your mind allows
you to be. Let us dismantle the belief of what
certain terms mean. They mean whatever you create them to me.
But now I want to rewind to what I mentioned
(47:22):
earlier before. Right when we collaborate, when you start looking, now,
what do I want to do? What tables do I
want to build? What talent do I have? And how
do I start identifying you know these individuals. I want
you to think about collaborating strategically, not out of desperation,
because when you do it strategically, you start asking your
(47:44):
self questions and if you don't know the right questions
to ask, find individuals to figure out what those questions are.
But you want to collaborate strategically, start small, see what's
out there, and you know what, you're even going to
be on top of the talents you offer, You're even
going to be more business savvy because people are gonna
say I didn't think about that. People that you may approach,
(48:05):
depending on who you approach, and if you approach the
people that moves into spaces that I do, they already
thinking like that. Now all they're going to do is
look at what genuinely can you bring to the table
to help them.
Speaker 1 (48:15):
But that's what you want to do. We want to
have some type of ownership. I watched a movie on Netflix.
Speaker 5 (48:23):
I don't know if it's still on there because it
said recently it's about to leave or something, but it
was called ninety nine Homes. I don't know if anybody's
seen that, ninety nine Homes.
Speaker 1 (48:31):
It was really good. It was about this guy who
owned he was in real estate.
Speaker 5 (48:36):
He owned a lot of property, but he was ruthless,
evicting people and all this, and he ended up evicting
one guy. It was a horrible situation. And then the
guy ended up losing his job working with the construction company.
But he ended up working for the guy that evicted him,
that owns all this real estate, and he lost his job.
And the guy who owned all the real estate say, listen,
(48:58):
you could start working from me. You're out of work
because you work for the construction company that builds the homes.
Speaker 1 (49:08):
I own them.
Speaker 5 (49:10):
And that is the mentality the people that get this,
that's the mentality. That's what we have to start standing
on moving forward. Yes, check it out. That hint home
when he said that I froze. I can't even watch
movies or listened read news, or listen to anything now
without this dissecting certain things.
Speaker 1 (49:30):
In the space that I am in right now. But
that hit home. You can go work for this. Who's
building this? But I own them?
Speaker 5 (49:39):
So you need to find how can I own So
if you didn't see or attend last Tuesday, go learn
about investments, go learn about that. But I wanted to
just bring it to you, They said, how do you
keep information from Some people? Put it in a book,
you know what got to read to get it. But
we seek elevation. Is saying I'm not just gonna put
this out there. I could have just I could have
(50:00):
just created a video and just said, hey, do this.
I want people that are seeking, and I identify people
that I know are seeking, and I alert them. I'm
putting this information out there. I'm bringing to you what
I know is working, what I'm applying to my personal life.
What we all need to be doing to elevate and
not be in fear or skars. What's going on right now? Okay,
(50:26):
what are the chance moves I can make to help
me in this situation. There's things that we cannot change,
there's things that we can't, but there's things that we can.
And I wanted to start shifting our mind on what
we can. So I wanted to give this to you.
Some of the things I want you to think about.
If you identify any type of partnerships or where you
can walk into or again start asking seeing if it's
(50:46):
a situation where if I want to pay you, you
can say, okay, I'll take this pay, but maybe negotiate
possibly a little lower. But I would like equity. Let's
talk about what that even looks like to have some
equity into this company. If I can do this for
your company, if I can provide that from your company.
But what I want you to think about, they might,
I said, you may not know the right question to ask.
I want to give you this one thing. I'm going
(51:07):
to give you this. When you look at whoever you
may offer your talent to, who you may build with,
or if you're looking to bring someone in, know that
the percentage that you give away, the percentage that you
keep is a conversation for other people who may come
(51:30):
in that may want to help your company by default.
And I see this a lot. Right, So people will think, Okay,
I'm going into a partnership. This is two partners that
may start something together, and they say we own fifty
to fifty. For so many reasons, that's not a good idea.
You have to sit down as a partners and figure
out what to do. It's not a good ideal because
(51:51):
fifty to fifty how decisions are going to be made, right,
It should be forty nine to fifty one.
Speaker 1 (51:58):
If anything.
Speaker 5 (51:59):
However, if you ever ever want to be in a
position where you could bring people in that can do
great things for you and they that your company, they're
gonna look at people who really understand and now this
is you because you're gonna have this conversation.
Speaker 1 (52:15):
They're gonna look at how much do you own? How
much you give away?
Speaker 5 (52:20):
Vestors or people that come into companies be honest with you.
I know we talk about the United States, what's going
on now? We want a democracy When it comes to
business and excelling, it has to be a dictatorship. People
don't want to see people who elevate companies don't want
to see democracy because they feel like it's a higher
risk for them to be a part of that They
(52:42):
want to see that there's someone who can make all
of the decisions if everyone can agree. They honestly look
at a sixty five thirty five situation, that's what they
will like, right. So they were like, if your partners, yes,
they they look at they want someone sixty five thirty five.
And the reason why they want even thirty five because
(53:06):
they want how many shares if it was like forty
nine fifty one, if you was the giver's share to
somebody else. They want you to leave shares completely open,
to give to people to come into your company to
help build your company, and they want it to where
if you give away a couple of.
Speaker 1 (53:27):
Shares, it's not over. So sixty five thirty five is
usually the ideal. You play around with that.
Speaker 5 (53:33):
So now you looking at going into a situation, you
want to look, how much do you okay this? First
of all, is this company owned by more than one person?
Speaker 2 (53:41):
It is?
Speaker 1 (53:42):
Okay, can you let me know the split on the
ownership of this company If.
Speaker 5 (53:47):
The numbers sound anywhere close to where I told you,
especially somebody said okay, it's tool is and it's forty
nine to fifty one, you say, that's not just a
situation for you.
Speaker 1 (53:55):
You need something that's that's less.
Speaker 5 (53:58):
But those are the things that you want to start
thinking about and then also have conversations. The second thing
I'm gonna leave you with is vesting. Some of us
may know about this. It's just like if you work
for a company. For some companies, they may say, Okay,
we're gonna give you this particular benefit, but it's gonna
vest after a certain amount of time. You may want
(54:20):
to talk about that, right if there's other founders or
if they're gonna give you something, is this something that's vested?
Speaker 1 (54:27):
Do I get this immediately?
Speaker 5 (54:29):
Or if we're talking about something that vest and what
do I mean by vest just in case let me
not assume, just case people don't understand.
Speaker 3 (54:35):
So if.
Speaker 5 (54:37):
Someone says I'm gonna give you, I don't know, five
percent ownership, but two point five percent of that you
would get it. If you're still here the second year
or two point five percent of that you'll be broken
up over the next three years. You get two point
five immediately, and then the two point five may be
(54:59):
broke looking up right, because you're vesting to be there.
For some people especially that comes in and help companies,
they like to kind of see that because they feel
like if there's owners there with an incentive to stay
and you know, do whatever they say they're going.
Speaker 1 (55:16):
To do, that helps.
Speaker 5 (55:18):
But that's again that's case by case. But this is
something for you to know if you're looking at a
situation where you can be comme a owner. These are
the questions I want you to think about. How much
does the person own that you're going to offer your
talent to in order to own vice versa? If you
own something, no the conversations you need to have to
(55:39):
get great people that's willing to come with you and
not feel like it's a risk by how you're distributing
what you own. And secondly, vesting, if you want to
keep somebody in your company you're the owner, think about
I'll give you this, but a portion of it may
vest vice versa. Understand that conversation if someone has it
(55:59):
for you. But that's what I wanted to lay the
foundations that we all have.
Speaker 1 (56:04):
We all have talent.
Speaker 5 (56:06):
And if we if we don't feel like doing the things,
we all we create connections that can do the thing
to help you get the ownership in whatever and build
your own tables. Stop doing all the work, even if
you're in retirement. Listen, take your money, go find these
(56:26):
young whoopersnappers A. You want to do this, you know,
find what it is that they're amazing at in tech. Hey,
partner with them, create your contract between them. Of course
I'm gonna say that because don't forget about the legal right,
don't forget about the legal in this especially you were
an owner, I need you to do this. They're doing
that for you, but you're actually getting ownership in a situation.
(56:50):
So name likeness creation. Your skill is utility or skills
our utility, and you protect it, you elevate it, and
start now identifying how can I create ownership in addition
to whatever I am actually doing.
Speaker 1 (57:11):
We're doing it for so many people. Now let's do
it for ownership.
Speaker 5 (57:14):
Let's have those deeper conversations other than how much you're
gonna pay me, and then we actually spend it.
Speaker 1 (57:24):
All right, that's the foundation I wanted to lay.
Speaker 5 (57:26):
But the reason why I wanted to do it on
my own is because I want the guests to come
in Tuesday and go deep. And I know there is
no way we were gonna have this conversation for me
to touch on the things I wanted to touch on
and then allow my guests to have the stage to
pour into us.
Speaker 1 (57:46):
We would have been here.
Speaker 5 (57:49):
Past, we already pushed two hours for most of our
guests because it'd be getting good and be getting deep.
We would have been too long and we lose attention.
So I wanted to have this time and space just
the latest foundation for your mindset. So when he comes
on and talk about you know, building tables, his experience
and all these different things, you are already on the
right track to receive what you're actually hearing. Especially when
(58:13):
I ask some of the questions that I ask, you
are already on the right track to understand and to
you know, just tract the situation.
Speaker 1 (58:20):
But this is how this is. This is how we're
gonna do it. Ladies and gentlemen. We're gonna do this.
Speaker 5 (58:24):
We are going to elevate together. We are going to
start thinking out of the box. Because why because Elakeisha
is gonna bring you everything and anything that I learned
and what I'm doing to the table for us to
think out of our boxes. The shouldn't even be a box.
We don't even think out the box. We're gonna crush it.
(58:45):
We're gonna just demolish the box. There's no box. We
create empires.
Speaker 1 (58:51):
So all right, that is thank you for the clap.
Speaker 5 (58:57):
Yes, yay, that is what I wanted. So you got
a sweet night tonight. I laid that foundation. So now
you got to show up next Tuesday to hear it.
And if you don't be able to show up, listen
to the replay. So now you can put these two together,
and then I want to start hearing some you know,
stories of either who you connected with or what you
actually did to start using your talent to build your tables.
Speaker 1 (59:23):
All right, So that is a wrap. What did I
make it under? I made it under an hour?
Speaker 5 (59:31):
Should I sit on here for two minutes just to
make it turn to eight o'clock? But that is a
wrap for today's episode of the Seek Elevation Experience.
Speaker 1 (59:41):
I like every Tuesday.
Speaker 5 (59:44):
Thank you so much for tuning in and engaging and
adding value and just like this, this is real estate,
all right, this is real estate.
Speaker 6 (59:52):
This is.
Speaker 5 (59:54):
Going to continue to expand and land on the hearts
and the air and the eyes of the people on time,
always on time, pouring into you all. So you all
make sure one that the more you know, the more
you're growing, you're seeking, you're elevating, and you're connected with
(01:00:15):
people that's doing the same. But also, you know, the
more you learn, you earn, but you have to share.
When you share, you definitely show that you're caring about
this topic. You know, everything ain't about you know the t.
Speaker 1 (01:00:32):
Or the mess or this or that. Some things is
about building that beautiful place where you can sip your
tea and you don't have to fret. So don't keep
this knowledge to yourself.
Speaker 5 (01:00:45):
Spread the wisdom tag friends and less, continue to elevate
together until next time, keep striving, keep growing, and most importantly,
keep seeking elevation.
Speaker 1 (01:01:00):
See you next time. Peace and progress, go share. Thank you,
There was a chime, people counting me out, but there
mop me.
Speaker 2 (00:18):
I'm move inside down.
Speaker 3 (00:21):
I got to know.
Speaker 4 (00:23):
I know what I said, but what I believe that
God's not bad. I don't need you to bother me.
I know who I help.
Speaker 2 (00:39):
I'm created and be lie the reflect what my eyes
there to see? All the bitness, discypless less persibility.
Speaker 1 (00:58):
Know wa ie pay shout.
Speaker 3 (01:08):
Should I get a read? There is no time really
stay for the outside door and the stain though that
boy is the insults still isself pay themss akstay all
(01:32):
these simple Monday bye something not take your mind the
pay you by your Presa think you on bolling this
play head gleam died all wit then it's nine neither
story made.
Speaker 5 (02:03):
Welcome, Welcome, Welcome to another segment of these Seek Elevation
experience with yours truly attorney Alakeisha. Yes, I am an attorney,
but I may not be your attorney, so I'm not
giving legal advice, even though I may give legal gems
for you to take and to create diamonds with to
(02:25):
run with.
Speaker 1 (02:26):
But right here on seek Elevation.
Speaker 5 (02:28):
This is where real issues, real people, and real conversations
takes in a stage because, like I always say, change
does not happen in silence. So from sports, to entertainment
to business and community, right here on Seek Elevation, we
break down truth, we spark meaningful change, and we elevate
(02:49):
voices that need to be heard. That includes your voice
as the viewer, as the listener. No matter if you're
watching live or you end up watching a replay, you
can always come back and comment because your voice needs
to be heard. And in this space, we don't just talk,
(03:09):
We empower, inspire, and definitely challenge the status quo. And
I believe this is needed more now than ever. It's
always needed, but with so much noise and so many
things going on, I am.
Speaker 1 (03:25):
Grateful to create a space where we can do those things.
Speaker 5 (03:30):
So whether you're an athlete, you're an entertainer, a business leader,
or just someone striving for a better life, these conversations
that are curated are definitely for you. And what I
want Seek Elevation to be, which I know it is.
What I want everyone to come in alignment with. What
it is is that this is a power source. Seek
(03:53):
Elevation is a power source for change seekers that are
ready to elevate, bill and lead and that's where those
conversations will go. So I'm happy that you're tapping in.
Make sure that you share tag someone, Definitely do that,
(04:14):
drop comments, engage anywhere that you want to that you
feel you need to engage, and let's just make impact together.
I'm impacting you, you're impacting me, and together we're just
all impacting. So today's segment, what I'm going to do
it is Talent to Tables is the name of the segment,
(04:34):
Talent to Tables, and we're talking about using your talent
to create equity and ownership.
Speaker 1 (04:40):
But this is part one.
Speaker 5 (04:43):
What I want to do today tonight is to just
lay a foundation to shift your mind on this topic,
to prepare you for next Tuesday, where I'm gonna have
a guest who's gonna bring it all in. But when
I talk about talent, I'm talking about more than performance
(05:04):
because a lot of times we hear talent and we
may just think athlete or creative. I'm literally talking about
your talent and gift, whatever that is. It's more than
just performance. It can be athletically related, it can be
entertainment related. But we have skills, all types of skills,
(05:26):
especially in our mind and in my legal practice, I
curate so many deals that hinges upon talent, and I
felt this topic was necessary to bring to the forefront
because these are some of the things I do behind
the scenes, and I don't think we talk about it enough. Honestly,
I don't really see it talked about much unless I'm
(05:50):
within other you know, types of circles about talent being
our currency and what talent actually means. So I wanted
to bring that topic here. So the goal for me
tonight is to have you shift from just thinking about
one what talent is, right, talent is your gift and
(06:12):
all shape forms of.
Speaker 1 (06:13):
Fashion, and for you to think about.
Speaker 5 (06:18):
How to use your talent to build your own table,
your own equity, your own legacy. Again, we talk about
ownership legacy, We talk about it in a certain way
all the time, front facing in a public but I
(06:38):
wanted to dig a little deeper to see if you
was thinking about it this way. So by the end
of this live stream, my objective is that you will understand,
you know, how to build ownership that extends beyond your
current job, the business that you may be running, or
any industry that you may be in. Yes, you heard me, correctly.
(07:01):
This topic is for entrepreneurs, but also employees, for creatives
and athletes. This is something that can touch all areas
and you'll learn how to create opportunities that open up doors,
that generates you know, extra income and everyone needs that now.
Speaker 1 (07:24):
I mean generating extra income.
Speaker 5 (07:27):
Is a plush with a lot that's going on, but
also just building long term success. And so I want
to definitely lay that foundation and then excited to welcome
the guests that we have next week that we'll talk
about their experience and also hopefully have you know, opportunities
or resources, because I don't believe in just talking as well,
(07:50):
a lot of times that's what we're so used to
that we sit down and we here someone talk at
us instead of with us or among us.
Speaker 1 (08:01):
But also we'll.
Speaker 5 (08:04):
I don't know, we just get comfortable and just hearing
something that makes us feel good.
Speaker 1 (08:09):
You know, whether we go to a church sermon and
we feel good and we leave it, there's no action.
Whether we go to.
Speaker 5 (08:17):
These motivational seminars, they hype us up, we feel good,
we leave and then nothing happens. I want us to
not just come here to feel good. And again, like
I said, it is it's definitely a power source. But
I want us to I want to be the plug
for not just the information, but the connection and what
(08:43):
we can do with that information. So why does this
even all matter? And make sure I turn off my
phone so we don't get any distractions here? Why does
this even matter? Because, like I just started off earlier,
we're all taught one with the word talent mean, or
(09:05):
entrepreneurship mean, all that stuff means. But we're not really
taught how to showcase our talent. We're never really taught
how to create ownership with our talent. And talent can
get us in rooms, but ownership is what gives us
(09:28):
the power to stay and build. And that's why I
said we need to build our own tables. That's not
just about getting the rooms. When I say get in rooms,
whether it's you landed that great job with your talent,
now what right you at the mercy of somebody else?
You signed that great contract because of your talent. Now
(09:51):
what you're at the mercy of you know, someone else?
So I want us to dig deep into that. And
we know that talent alone doesn't guarantee us any type
of financial freedom. Talent alone doesn't do that learning how
(10:12):
to maximize multiply our talent can actually do that. In
most industries, whether we're talking about corporate, whether we're talking
about sports, whatever, most industries profit from talent, not with talent.
(10:38):
And if you I just want to digress just for
a little bit, because this is this is front and center,
this is timely, this is real, this is happening now.
I haven't seen the movie Centers yet. There's so many
different things being posted by about it. A lot of
great things are being posted about it. I was prize
(11:00):
to see actually some post about it that you know,
if you're a Christian or God fear in person, don't
go see this movie because there's there's a lot there.
So this all things post about it, but will caught
my attention speaking and staying along the lines of this
topic tonight. Is I've seen these long posts and you know,
(11:21):
everyone was hyped up about hearing Ryan's deal, right he
his entertainment deal was entertainment contract for this movie. And
one of the things that they point out is that
you know, Ryan did something that's absolutely unheard of. It's
it's you know, you don't get this this thing that
(11:43):
he did. He negotiated to own his rights, to his
rights to be reverted back to him within twenty five years, and.
Speaker 1 (11:55):
You know, everyone was like, this is this is the movement,
this is the time, This.
Speaker 5 (11:59):
Is the time for creators. Now the time for the
big boxes and the bricks and mortars. Their time is ending.
It's over. And I'm not gonna go too much into
this because I may have another segment that will tie
into this and we can.
Speaker 1 (12:16):
Dive in deeper. But sometimes it's a little frustrating and infuriating.
Speaker 5 (12:23):
When I see certain things happen and we ride it
just as a you know, a meme, a hashtag, a
moment too. I know, and I know it's in our excitement,
but it's it's literally a moment and not a movement
because I can tell just by some of the things
that share or said, there's not due diligence and understanding
(12:45):
you know what's going on, and I know it's more
emotionally driven. So the one thing I wanted to just
point out here for my seekers, because that's what we do.
We come on here to learn and to just process
things a little deeper. Firstly, kudos to Ryan Coogler for
just standing ten toes down it's not that it's unheard
(13:07):
of the right of reversion right. The right of reversion
is something that is automatically by law, by copyright law,
vested within the author right of reversion.
Speaker 3 (13:23):
That is.
Speaker 5 (13:25):
Where you start, That is the starting ground. What changes
are happened from theirs is totally different. But the right
of reversion and copyright law, it refers to a statutory mechanism,
a way by statue that allows authors or their ears
(13:49):
to reclaim rights that were previously granted to others. And
this is done after a certain period of time, and
it's codified in law already. It's codified in a copyright
law under duration and undertermination, and it allows the original
(14:11):
author who have transferred or as signed their rights to
someone else that within thirty five years from the time
of that transfer or after the execution date of that transfer,
that the rights will revert right back to that author.
Speaker 1 (14:32):
And the purpose of.
Speaker 5 (14:33):
The revisionary rights that the copyright law offers it was
established to protect authors from ill evised transfers that was
done a lot historically, right legally, you had individuals that
went in and didn't know either at all about their
(14:54):
copyright or how important or volid it is right. So
it was all of this, all of these things done,
and they were just ill avised and a transferred rights
and before they can even fully appreciate the value of
what they actually transferred, they were losing it. And so
(15:18):
the right of reversion is already a right vested in
you as a copyright owner, and it allows you to
be able to transfer and do the things you need
to do to get in the rooms, to get opportunities
and all these things, but for you not to lose
the value of work that may appreciate later. And it
(15:40):
definitely ensures that the author or their ears have a
second opportunity to control and benefit from their copyright. So yes,
under copyright law as the starting base as an author,
you can reclaim your copyright ownership even after you transfer
(16:01):
it through a contract, by exercising your termination rights under
Copyright Act. Now, yes, there are specific procedural requirements that
you have to do, Like there's there's ways you have
to do or you can use it or lose it.
There's timelines and all these things that before your termination
(16:23):
time come up, there's things that you have to do
and you have to do it a certain way. And
of course, there's the limitations that you can terminate this
right for you, and that's the issue. It's not that
it was unheard of. We can't do this a lot
of times. One we're not reading these contracts that are
(16:46):
terminating these rights. And it's a very specific way. I'm
gonna give you one specific way that you could terminate
these rights. Because even if in a contract you had
they had all this heavy language that says you know,
it's it's irrevocable, can't revoke back to you. You're waiving
the right to terminate. You're waving your right to even
all that. Even with all that, you still have your
(17:09):
right it can't be waived. But how you actually produce.
Speaker 1 (17:16):
The work and.
Speaker 5 (17:19):
Turn over for the work can So one example on
a gift. I don't want to get too much into it,
so it's not turning into like I'm giving legal advice.
I just want you to think about this and dig deeper.
But when you do something as it work for hire,
you're not even the author right because you're doing it
as a commission work. And if you're doing it as
(17:40):
a commission work, which is listed again in copyright law
under the Copyright Act of what can be considered commission work,
then you're not even an author to begin with. So
there's different ways that things were done contractually where the
right of reversion isn't the playing field. But I just
wanted to plug that in. Is that you know this
is something that's already there. It's not that it's unheard of.
(18:04):
It's really kind of unheard of us to stand ten
toes down or even know what is all right.
Speaker 1 (18:10):
And I'm going to be fair.
Speaker 5 (18:12):
I will say that even when people have legal representation,
a lot of attorneys don't even cover this because a
lot of attorneys are industry standard driven. That is the conversation.
That is the baseline. You know, if we're an attorney
that operate within the entertainment space, sports space, whatever it is,
(18:34):
sometime by default we roll with that, right we say, okay,
well these are the industry standards. We're going to negotiate
and have conversations based on what we know the industry
standard is. But like I always tell individuals, industry standards,
it's not the law, and you have to know the law,
and I think it is. You know, it is on
(18:56):
us if we're when I say, uhs, attorneys, when you
legally wrapping somebody, regardless of what we believe. I do
believe it is our due diligence to least inform and
educate our clients on what it all looks like, what
it all means, and then let our clients decide what
they want to do from there. But a lot of
times we don't talk about this. And I'm willing to
(19:19):
bet that if a lot of contracts are read in
the industry, music industry, film industry, I'm willing to bet
there are a lot of individuals that don't even know
that they had to write a reversion of a copyright
that they signed over. Actually, I just released I do
(19:41):
these little segments called in case you didn't know. I
believe this one dropped, but I recorded one. If it
didn't drop yet, it's about to drop. About you know
a rap group that got their rights back, all their
copyright back from the record label because of right of
(20:01):
reversion those thirty five years was up. They got their
rights and that label did not get that work in
a manner that from the artists and the way that
would have stopped the right of reversion. So I don't
I believe a lot of people don't know that you
know it's already there, but kudos to Ryan. I just
(20:23):
want to put that out there before we jump on
things and say what's not was this? I think we
should empower ourselves. So back to the regular program speaking
of ownership. Equity is a huge way for us, no
matter what you're doing, to gain ownership. And now let
me clarify ownership because some people say, listen, I don't
(20:47):
feel like owning anything. I'm not running anything. I don't
want to be the boss of anything. I don't want
to stand what that means.
Speaker 1 (20:56):
I don't want that.
Speaker 5 (20:58):
You don't have to run something. When I say ownership,
you don't have to be a owner. But I strongly
believe all of us have some type of ownership in something.
Last Tuesday we had our guests on that talked about
just investing. What that look like in all types of
ways to invest. You can have ownership that way. But
(21:20):
what I'm talking about is literally ownership in other companies
where there's different ways that you can do that where
you're not actually you don't have to do the work
unless it's something that you want. But also on the
flip side, how you can bring people into your company.
You know, and they can build their table within your company.
But when I talk when I'm saying equity, I'm talking
(21:43):
about forms of compensation where you get partial ownership in
a company and it's reflected in either you know, shares, insurance.
It depends on the type of entity. We won't get
all into that, but just know that you can get
ownership and equity means a lot.
Speaker 1 (22:06):
It means a lot.
Speaker 5 (22:07):
It means it can mean constant payout to you. And
I do this all the time with my clients.
Speaker 1 (22:16):
You may hear a lot.
Speaker 5 (22:19):
NIL thrown around, right, name image and likeness. You probably
hear that a lot because it became very hot and
popular to talk about right now because of college sports,
name image and likeness.
Speaker 1 (22:32):
But name, image and likeness NIL has always been.
Speaker 5 (22:36):
Around in order for us to do business, in order
for us to do business at all, we're doing it
with our name, image and likeness.
Speaker 1 (22:44):
It's just right now.
Speaker 5 (22:47):
It's new for athletes in college and now we went
to high school to start participating in the trade for
their value. But NIL is not a sport term.
Speaker 1 (23:03):
This is what we can use.
Speaker 5 (23:05):
This is our talent, this is our gift, this is
our intellectual property in motion and we can use our
talents and the gifts to negotiate either being you know,
as a co founder with someone else. You can use
your gifts as an employee, as an investor, as an advisor,
(23:29):
and of course you know, if you're just an entrepreneur,
I want to bring somebody else in. So what do
you mean by this, Alakeisha?
Speaker 1 (23:36):
How can you do?
Speaker 5 (23:36):
It's just to give you example, I won. I, for one,
was offered equity into a company that was a startup
company for attorneys. What they wanted was like attorneys, like
a referral type system of attorneys. And I was offered
(23:59):
partnership to bring my talent to the table of this
startup company. And in that part ownership, the equity that
I would have received would been a percentage of ownership
where I'm constantly getting paid based on the profit of
that company.
Speaker 1 (24:20):
I did not accept that offer for different reasons.
Speaker 5 (24:24):
And you know, you want to make sure you vet
all offers and that you're when you're searching for things,
that you know what you're searching for.
Speaker 1 (24:31):
But that's how you can do it.
Speaker 5 (24:34):
For my clients, I negotiate what's called sweat equity if
their name, image and likeness or whatever they're doing, whether
it's they have a skill set that that startup need,
and they can't necessarily pay them exactly what the ask
is based on their value or worth. They can get
(24:55):
a payment plus equity, and that equity is always paying there.
So even if the person leaves, and again this has
to be contractual and then language makes sure everything is
covered when they leave, they constantly still have ownership in
that situation, it can constantly get paid off of it.
(25:16):
So I want to show you something really quickly. Yeah,
just to give you an example of what I'm speaking
about about this person who also you know, have done it,
have used it, and you know there are certain situations
(25:41):
that I will do it, but there's certain situations that
I will not do it.
Speaker 1 (25:46):
And some of these things will be brought up here.
Speaker 6 (25:48):
So let me.
Speaker 1 (25:51):
Share this and I hope you can hear it. Give
me a thumbs up if you're able to.
Speaker 6 (26:02):
Hey, you want to hear a secret? Do you know?
Most people think that to acquire ownership in a company,
to buy stock, they have to reach into their wallet
and come out with cash and pay for it. But
the truth is that that's just a lie. You can
actually acquire ownership in companies by doing something for them,
just a little bit of effort. We call it sweat equity,
(26:25):
and you can own three, five, fifty, even seventy five
percent of companies. Let's talk about it. So, one of
my favorite ways to do deals is to get equity
(26:46):
in companies doing these three things that I'm going to
share with you right now, these three freeways to build
equity in companies.
Speaker 1 (26:54):
Okay, he's going to talk about three ways.
Speaker 5 (26:59):
Remember I told you just so many different ways, right,
but these are just three ways that he will talk
about how he actually does it, so hopefully could spark something.
But there's so many other ways to actually get equity ownership.
Build your ownership your table, because even if it's in
someone else's company, right, you're taking the wood from that
(27:22):
company to build your table in that company, because it's
still yours.
Speaker 1 (27:25):
And what you negotiate, right, can give you.
Speaker 5 (27:29):
Enumerated rights as big or as small as you able
to negotiate. And if the more talent you have, the
more skill you have, the more leverage that you actually
have and that conversation.
Speaker 6 (27:45):
Okay, so let's talk about how you do these deals.
This is basically an earn in to equity. This is
where we're going to take some actions that are going
to be valuable to the people that own these companies
and exchange for that instead of paying us money or
instead of us paying them for the equity, we're going
to get equity ownership in the company. That's pretty cool.
There's a few different ways that you can do this.
(28:07):
The first way is advisor. I've done a ton of
deals like this, right. This is where you're going to
get typically between one and five percent, So it's not
going to be like a huge amount, but imagine having
one to five percent of four or five companies. If
you had five percent of four companies, it's like having
twenty percent of one. Right. So this is where we're
(28:28):
going to be available to answer questions that come up
and maybe even be available to participate maybe once a
quarter in an advisor an advisory board meeting. So what
happens is companies have these people.
Speaker 1 (28:46):
So just stopping right there.
Speaker 5 (28:48):
So so many times people may you may guess you
may have information or knowledge or skills that can actually
help companies. And I mentioned startup, but it doesn't have
to be a startup, right, So I've to be a
part of board of directors for all types of companies.
I was a board of director for the Georgia Music
Industry Association GMA, so it could be all different types
(29:13):
of levels. But a lot of times we need to
do before we just say yes, right before we say
yes in giving away our talent and skill, we have
to think about how to be creative on how this
can actually help.
Speaker 1 (29:29):
Me own build ownership.
Speaker 5 (29:32):
This is a talent I have and I want to
convert this asset into something that is actual tangible. So
it could be advisory role that you were exchanging your
talent for ownership. You can say yes, I'll be advisor, right,
so it could be payment, but you can get some payment.
But our goal here is to talk about how can
(29:53):
you continue to build all these little tables.
Speaker 1 (29:54):
You can say okay, I will like some type of
equity and as he stated, what advice are you? Are
you really helping this company move forward? Like for me
legal that's big.
Speaker 5 (30:06):
That was big for a company, that was big for
GMIA because a lot of things can happen, right, So
is it accountant?
Speaker 1 (30:14):
Are you accountant? Are you someone who understands it? Computers?
Speaker 5 (30:20):
We're moving more rapidly, aggressively in a complex manner.
Speaker 1 (30:28):
With AI, do you understand artificial intelligence? Do you understand
that stuff?
Speaker 5 (30:34):
So you need to identify companies to say, hey, I
have this skill where I understand all this tech stuff.
Speaker 1 (30:40):
I understand all these things.
Speaker 5 (30:41):
So even as an entrepreneur, you can even have your
own business, but go build these other tables. You may
do that for your company, Go find other companies you
do it for. You may be an accountant, find other
companies to do that for where you're building ownership in
these other companies and on an advisory role. Again, depend
on what your role is and the depth in which
you advise, then that gives you room to negotiate that
(31:05):
equity in that company. So as that company is making money,
you are too. You are owner of that company as well.
You have built that table.
Speaker 6 (31:25):
Who they're looking to that have expertise in a specific area,
So you've got all of you. Everyone that's watching this
has expertise. You know something cool that you could share
with companies to help them be worth more. Maybe it's
going to help them make more money. Maybe it's going
to help them make the value of the company go up.
Maybe you know something about sales, or how to hire people,
or how to build funnels or anything you can think of.
(31:48):
Any skill you have can be turned into an advisory
role in a company.
Speaker 1 (31:53):
You just have to know how to do it.
Speaker 6 (31:55):
Okay, that's the first kind. Now for me. One of
the examples would be I've got a guy that is
the CEO of Radio Shack, He's the CEO of Steinmart,
he's the CEO of Peer One, imports lots of companies
that a lot of people have heard about.
Speaker 5 (32:11):
Right.
Speaker 6 (32:12):
Well, he works with a friend of mine, Ty Lopez,
who buys all kinds of companies. He buys these things
called zombie brands, brands that are out of business but
still valuable because they have huge brand equity. Now, why
on earth would they need somebody like me to be
available to them. Well, because I've got, as Liam Neeson says,
a very particular set of skills. I know how to
(32:33):
help companies grow and exit. If you've got a skill
like that that a company, even a great company with
tons of smart people like these, doesn't really have, or
even just wants another person to bounce things off of,
an advisory role could be exactly.
Speaker 1 (32:47):
Right for you.
Speaker 6 (32:49):
Okay. The second way to earn into equity is one
of my all time favorites. And here's what's cool about this.
Look at this. If you can help a company in
this case grow, This is anything optionally, but let's say
that you're going to help them grow, well, then you
could get ten, fifty even more percent of the company
because you're helping them do something that's going to really
(33:11):
move the needle.
Speaker 5 (33:11):
For Okay, So when we're looking at that and we're
thinking about it, what's really huge for companies, especially startup companies,
is their marketing, their branding, getting out there, their connections.
If you have a talent and skill to make that happen, Okay,
(33:32):
we have to listen. We have to get out of
our limited box. Like I mentioned earlier on what we're taught,
talent is and how to use it, use it for ownership.
If you have a company where you're actually doing that
for your company, yes, some can hire you, but what
about negotiating ownership or equity in a company that you
(33:54):
completely believe in and you see it's gonna take off,
especially if it's a company as I mentioned earlier, that
is in tech something like that, things that are taking off,
then you want to negotiate.
Speaker 1 (34:04):
I can do this. You can negotiate a payment with.
Speaker 5 (34:07):
It, but you can also look at negotiating ownership in
that company and vice versa. If you're someone who has
a company and you're struggling, you're struggling, and you may
be struggling to move in areas in which you don't
have that expertise or you may not have the funds
right now to pay for the expertise. Then you can
(34:29):
actually offer equity. You can offer it, and you offer
it in a manner where they have ownership. But again
doesn't mean you have to relinquish your rights. You can
curate what that situation look like, however you think is
most beneficial for you, for someone coming in or you
going into someone else's situation.
Speaker 1 (34:50):
So this is how people that I'm around, it's how
they're thinking. We see people constantly grow.
Speaker 5 (34:54):
I'm doing all these deals and I'm like, wholla, these
people are growing exponentially because it's not them just focusing
on their one thing.
Speaker 1 (35:05):
They own. They own a lot.
Speaker 5 (35:06):
But you may see front facing them doing this one thing,
and some people may say too, you know, I don't
want to give away any equity in my company. I
want one hundred percent of all my shares, all my interests,
whatever it is.
Speaker 1 (35:20):
But I always ask people.
Speaker 5 (35:23):
What is better you own one hundred percent of zero,
one hundred percent of thirty thousand or whatever it is.
Speaker 1 (35:32):
Or is it best to own, you know, ninety percent.
Speaker 5 (35:37):
Let somebody else own ten percent, But they can bring
your situation up to five hundred thousand or more. So
we have to start thinking out the box, start playing chess,
and bring the chess moves over that people who are
thriving are playing, all right, So.
Speaker 6 (36:05):
Let's talk about a couple of examples here. When I
was asked to come and help one of my friends
grow their event. Had they had some advertisers, but they
only had they had this little event, and they had
about forty thousand dollars worth of advertisers, eight people that
paid I think five thousand dollars a piece, and they
didn't know how to grow that. So I said, I
(36:26):
tell you what. I'll show you how to get sponsors
to come to your event, and it will pay for
the entire event. It'll pay for the speakers, everything that
it costs to be there the avy and also be
profitable for you. So I came in there and I
ended up getting just a little over a third of
that event. I took my skills and my knowledge and
(36:48):
I got with somebody that I hired to go and
implement the things that I knew how to do, and
we built the sponsors to one million dollars, two million dollars,
three million dollars plus. So the whole event now is
paid for by sponsorships. Now what I get is not
a one time fee for doing that. I have a
(37:09):
third of that whole business, which is worth more than
eight figures right now, created completely out of nothing, just
by helping them. Another example an event, excuse me, a
SaaS a software is a service. So this is a
company that has software that helps people do webinars. Well,
I happen to be reasonably connected in the world of
marketing and that kind of thing. So I said, tell
(37:32):
you what, I'll take all of the people that I
know and I'll introduce them to you. And rather than
just getting a one time referral fee or a tiny
little piece of the income that they generate, I want
a piece of the company. So I partnered with another
guy that has a very very good experience in webinars,
and we were able to negotiate sixty seven percent ownership
(37:53):
in that company, sixty seven percent of a company that
millions of dollars had been invested in, only because I
knew people to introduce them to.
Speaker 1 (38:04):
Now I want to pause it right there. I don't
want you to.
Speaker 5 (38:08):
Miss what it was just said, because some people may say, Okay,
I hear what you're saying, like Kisha even in all
of this, right, but what if I don't want to
do X, Y and Z. You just heard what he said,
And this is what's done a lot when I draft
these contracts, when I negotiate these deals, there may be
(38:28):
that person that's front facing that is actually getting the
ownership equity based on what they're going to bring to
the table, but what they end up doing is identifying
people to partner with to actually get done what they're
getting equity for. So, like you just heard what he said,
(38:49):
he had connections, he brought his connections, but he also
partnered with someone and say hey, you do this, I
need you to do this for me, and they were
able to negotiate the percentage that they negotiated in that company.
Sixty seven percent is extremely high. Yes, he did great
things for the company. But sixty seven percent is high
(39:12):
for other reasons that I'll talk about later. And these
are some of the things you want to think about
that if you do one end up offering your talent
to a company to get ownership, you're going to you
want to make sure some things are in order because
now you are owner, so there's some things that you
want to you know, VET. But also if you're someone
who own a company and you want to bring someone in,
(39:33):
it's some things to kind of know about how much
equity that you give in your company. But I wanted
to stop there for you to hear there's so many
different ways as long as you have a talent. Again,
your talent may be relationships, and this is why it's
important for us to build relationships. But your talent may
be relationships that skill and you your relationships can help
(39:57):
you move forward in your situation. Your talent may be
identifying people to partner with, and those who partner with
you is helping you to achieve whatever it is for
you to get equity and ownership in your situation.
Speaker 1 (40:11):
Your talent may be just as knowledge that you know
for advisory role.
Speaker 5 (40:15):
So I just wanted to stop there and just kind
of recap and I didn't want you to miss that
because there's so many ways for you to get this done.
Speaker 6 (40:32):
This is the magic of operationally generated equity. Okay, so
here's the third thing that you can do for an
equity earning and this is really really cool. So I
call it a transaction assist because it means that every
business has some transaction that they might want to enter
into and or some thing that they want to get accomplished.
(40:54):
That's a very limited thing, so it's not ongoing like
an OPS assist operational assistances. I'm going to come in
to work with this business over a period of time
and I'm gonna get a pretty significant chunk of equity
for that. But there are events that occur in the
life of a business that might just be a one
time thing. They only need a sales team setup, or
they only need to get a software dev team built,
(41:16):
or they only need to sell their business. So exit
assist for me, is something that I can do to
get pieces of equity and companies ranging typically from five
to ten percent of the company just for helping them sell. Now,
think about the magic of this. Think about how long
it took people to come up with an idea to
(41:37):
raise the money or do whatever they needed to do
to start this thing up, to build it, to grow
it to the point where somebody actually wants to buy it.
And now I'm going to come in for like a
month or three and I'm gonna and I'm gonna spend
maybe I don't know, fifteen twenty hours and get five
or ten percent of the ownership of the whole company.
I'm doing a deal like this right now. It's gonna
(41:59):
take me a total I'm in the middle of it,
right it's gonna take me a total of about I
don't know, fifteen hours to do this. My interest in
what the company is selling for the company's going to
sell for about thirty million dollars. I'm getting five percent
for doing that. That's one point five million dollars for
about fifteen hours of time.
Speaker 1 (42:19):
I think that's okay. I wanted you to hear that too, right,
So now that's another part.
Speaker 5 (42:25):
I know people probably thinking, you know, how long or
how much is being required of me. It could be
a situation that you're helping a company for a period
of time, but what you're helping that company for within
that period of time is so crucial. You got to
(42:45):
identify that this may be a crucial thing that you're
going to help this company with where you can negotiate
equity in that company, ownership in that company. So whatever
and however that company benefits, it's not this one off
payoff thing for you. You benefit just like all the
other owners benefit. So I wanted to I used that
(43:09):
one because I liked his.
Speaker 1 (43:11):
I searched all over.
Speaker 5 (43:12):
I said, when I have this conversation, I'm trying to
find something to like, make it make sense and give examples.
Speaker 1 (43:19):
There's so much out there. People just go all over
the place. But I thought his was very clean, very
to the point, and it helped me to bring home
these points.
Speaker 5 (43:31):
I'm trying to make that no matter what you are doing,
if you are the entrepreneur, if you're running a company,
you can have ownership and others, or you can get
very creative on how to elevate what you have going
on by reversing this by identifying people and having conversations
(43:52):
on this level with people that you find the best
of the best to bring you there.
Speaker 1 (43:59):
If you are an.
Speaker 5 (44:01):
Employee in companies, right, so this is totally different. Like
I remember years ago, I used to work for home depot.
You have some companies where you can get stock in
the company and all these things, and you know they
call that ownership. That's investing. That's that's totally different. But
I'm literally talking about where you can have some teeth
(44:24):
in the game. This is how people are moving, and
I wanted to share that and uncover that this is
even how I'm moving, right, So there's things that I'm
doing because we don't want to get in a situation
even as entrepreneurs, we're working ourselves down to the ground
(44:45):
and depending on this one thing. If we're talking about
financial freedom and ownership is all the things. So I
do the investments, but I also use my talents to
negotiate certain things.
Speaker 1 (44:58):
Payment.
Speaker 5 (44:58):
That's fine, take to pay for the different things that
I do. But when I see something that is spectacular
by my standard, then I look even beyond that to
see how this can be literally a vested interest that
continue to pay dividends off my talent that I'm giving out.
(45:20):
So your talent again, it's intellectual property emotion. I want
us to get that. I want us to reframe our
thoughts that talent is just this thing that make people
feel good. I can create this great product and offer
this great service or help an employer do whatever. I
(45:44):
get all my employee of the Month of the year awards.
I want us to reframe that. And I wanted to
reframe that your talent is a business asset.
Speaker 1 (45:55):
That is what it is.
Speaker 5 (45:57):
And how are you flipping your asset. It's not even
just a gift, right, it's the mean. It's a gift
that you have this asset, that you have this talent.
But don't even just say, Okay, I'm gifted at this,
I'm gonna do this and make this start looking at
how can I use what I do best to offer
(46:17):
to someone else that will constantly pay dividends for me.
Where I'm building my table in this situation, and even
when I either walk away from it or put this
little bit of time into it, I'm getting this. And
then some we don't want to, you know, just be
(46:39):
asking for seats at tables. We want to start designing
our own infrastructure. You are a mini empire. You can
use your talent to launch platforms, that's great. You can
use your talent to create products, that's great, But these
partnerships and I want us to understand if there's anything
(47:02):
that you walk away with. I want us to understand
that you can be as creative as your mind allows
you to be. Let us dismantle the belief of what
certain terms mean. They mean whatever you create them to me.
But now I want to rewind to what I mentioned
(47:22):
earlier before. Right when we collaborate, when you start looking, now,
what do I want to do? What tables do I
want to build? What talent do I have? And how
do I start identifying you know these individuals. I want
you to think about collaborating strategically, not out of desperation,
because when you do it strategically, you start asking your
(47:44):
self questions and if you don't know the right questions
to ask, find individuals to figure out what those questions are.
But you want to collaborate strategically, start small, see what's
out there, and you know what, you're even going to
be on top of the talents you offer, You're even
going to be more business savvy because people are gonna
say I didn't think about that. People that you may approach,
(48:05):
depending on who you approach, and if you approach the
people that moves into spaces that I do, they already
thinking like that. Now all they're going to do is
look at what genuinely can you bring to the table
to help them.
Speaker 1 (48:15):
But that's what you want to do. We want to
have some type of ownership. I watched a movie on Netflix.
Speaker 5 (48:23):
I don't know if it's still on there because it
said recently it's about to leave or something, but it
was called ninety nine Homes. I don't know if anybody's
seen that, ninety nine Homes.
Speaker 1 (48:31):
It was really good. It was about this guy who
owned he was in real estate.
Speaker 5 (48:36):
He owned a lot of property, but he was ruthless,
evicting people and all this, and he ended up evicting
one guy. It was a horrible situation. And then the
guy ended up losing his job working with the construction company.
But he ended up working for the guy that evicted him,
that owns all this real estate, and he lost his job.
And the guy who owned all the real estate say, listen,
(48:58):
you could start working from me. You're out of work
because you work for the construction company that builds the homes.
Speaker 1 (49:08):
I own them.
Speaker 5 (49:10):
And that is the mentality the people that get this,
that's the mentality. That's what we have to start standing
on moving forward. Yes, check it out. That hint home
when he said that I froze. I can't even watch
movies or listened read news, or listen to anything now
without this dissecting certain things.
Speaker 1 (49:30):
In the space that I am in right now. But
that hit home. You can go work for this. Who's
building this? But I own them?
Speaker 5 (49:39):
So you need to find how can I own So
if you didn't see or attend last Tuesday, go learn
about investments, go learn about that. But I wanted to
just bring it to you, They said, how do you
keep information from Some people? Put it in a book,
you know what got to read to get it. But
we seek elevation. Is saying I'm not just gonna put
this out there. I could have just I could have
(50:00):
just created a video and just said, hey, do this.
I want people that are seeking, and I identify people
that I know are seeking, and I alert them. I'm
putting this information out there. I'm bringing to you what
I know is working, what I'm applying to my personal life.
What we all need to be doing to elevate and
not be in fear or skars. What's going on right now? Okay,
(50:26):
what are the chance moves I can make to help
me in this situation. There's things that we cannot change,
there's things that we can't, but there's things that we can.
And I wanted to start shifting our mind on what
we can. So I wanted to give this to you.
Some of the things I want you to think about.
If you identify any type of partnerships or where you
can walk into or again start asking seeing if it's
(50:46):
a situation where if I want to pay you, you
can say, okay, I'll take this pay, but maybe negotiate
possibly a little lower. But I would like equity. Let's
talk about what that even looks like to have some
equity into this company. If I can do this for
your company, if I can provide that from your company.
But what I want you to think about, they might,
I said, you may not know the right question to ask.
I want to give you this one thing. I'm going
(51:07):
to give you this. When you look at whoever you
may offer your talent to, who you may build with,
or if you're looking to bring someone in, know that
the percentage that you give away, the percentage that you
keep is a conversation for other people who may come
(51:30):
in that may want to help your company by default.
And I see this a lot. Right, So people will think, Okay,
I'm going into a partnership. This is two partners that
may start something together, and they say we own fifty
to fifty. For so many reasons, that's not a good idea.
You have to sit down as a partners and figure
out what to do. It's not a good ideal because
(51:51):
fifty to fifty how decisions are going to be made, right,
It should be forty nine to fifty one.
Speaker 1 (51:58):
If anything.
Speaker 5 (51:59):
However, if you ever ever want to be in a
position where you could bring people in that can do
great things for you and they that your company, they're
gonna look at people who really understand and now this
is you because you're gonna have this conversation.
Speaker 1 (52:15):
They're gonna look at how much do you own? How
much you give away?
Speaker 5 (52:20):
Vestors or people that come into companies be honest with you.
I know we talk about the United States, what's going
on now? We want a democracy When it comes to
business and excelling, it has to be a dictatorship. People
don't want to see people who elevate companies don't want
to see democracy because they feel like it's a higher
risk for them to be a part of that They
(52:42):
want to see that there's someone who can make all
of the decisions if everyone can agree. They honestly look
at a sixty five thirty five situation, that's what they
will like, right. So they were like, if your partners, yes,
they they look at they want someone sixty five thirty five.
And the reason why they want even thirty five because
(53:06):
they want how many shares if it was like forty
nine fifty one, if you was the giver's share to
somebody else. They want you to leave shares completely open,
to give to people to come into your company to
help build your company, and they want it to where
if you give away a couple of.
Speaker 1 (53:27):
Shares, it's not over. So sixty five thirty five is
usually the ideal. You play around with that.
Speaker 5 (53:33):
So now you looking at going into a situation, you
want to look, how much do you okay this? First
of all, is this company owned by more than one person?
Speaker 2 (53:41):
It is?
Speaker 1 (53:42):
Okay, can you let me know the split on the
ownership of this company If.
Speaker 5 (53:47):
The numbers sound anywhere close to where I told you,
especially somebody said okay, it's tool is and it's forty
nine to fifty one, you say, that's not just a
situation for you.
Speaker 1 (53:55):
You need something that's that's less.
Speaker 5 (53:58):
But those are the things that you want to start
thinking about and then also have conversations. The second thing
I'm gonna leave you with is vesting. Some of us
may know about this. It's just like if you work
for a company. For some companies, they may say, Okay,
we're gonna give you this particular benefit, but it's gonna
vest after a certain amount of time. You may want
(54:20):
to talk about that, right if there's other founders or
if they're gonna give you something, is this something that's vested?
Speaker 1 (54:27):
Do I get this immediately?
Speaker 5 (54:29):
Or if we're talking about something that vest and what
do I mean by vest just in case let me
not assume, just case people don't understand.
Speaker 3 (54:35):
So if.
Speaker 5 (54:37):
Someone says I'm gonna give you, I don't know, five
percent ownership, but two point five percent of that you
would get it. If you're still here the second year
or two point five percent of that you'll be broken
up over the next three years. You get two point
five immediately, and then the two point five may be
(54:59):
broke looking up right, because you're vesting to be there.
For some people especially that comes in and help companies,
they like to kind of see that because they feel
like if there's owners there with an incentive to stay
and you know, do whatever they say they're going.
Speaker 1 (55:16):
To do, that helps.
Speaker 5 (55:18):
But that's again that's case by case. But this is
something for you to know if you're looking at a
situation where you can be comme a owner. These are
the questions I want you to think about. How much
does the person own that you're going to offer your
talent to in order to own vice versa? If you
own something, no the conversations you need to have to
(55:39):
get great people that's willing to come with you and
not feel like it's a risk by how you're distributing
what you own. And secondly, vesting, if you want to
keep somebody in your company you're the owner, think about
I'll give you this, but a portion of it may
vest vice versa. Understand that conversation if someone has it
(55:59):
for you. But that's what I wanted to lay the
foundations that we all have.
Speaker 1 (56:04):
We all have talent.
Speaker 5 (56:06):
And if we if we don't feel like doing the things,
we all we create connections that can do the thing
to help you get the ownership in whatever and build
your own tables. Stop doing all the work, even if
you're in retirement. Listen, take your money, go find these
(56:26):
young whoopersnappers A. You want to do this, you know,
find what it is that they're amazing at in tech. Hey,
partner with them, create your contract between them. Of course
I'm gonna say that because don't forget about the legal right,
don't forget about the legal in this especially you were
an owner, I need you to do this. They're doing
that for you, but you're actually getting ownership in a situation.
(56:50):
So name likeness creation. Your skill is utility or skills
our utility, and you protect it, you elevate it, and
start now identifying how can I create ownership in addition
to whatever I am actually doing.
Speaker 1 (57:11):
We're doing it for so many people. Now let's do
it for ownership.
Speaker 5 (57:14):
Let's have those deeper conversations other than how much you're
gonna pay me, and then we actually spend it.
Speaker 1 (57:24):
All right, that's the foundation I wanted to lay.
Speaker 5 (57:26):
But the reason why I wanted to do it on
my own is because I want the guests to come
in Tuesday and go deep. And I know there is
no way we were gonna have this conversation for me
to touch on the things I wanted to touch on
and then allow my guests to have the stage to
pour into us.
Speaker 1 (57:46):
We would have been here.
Speaker 5 (57:49):
Past, we already pushed two hours for most of our
guests because it'd be getting good and be getting deep.
We would have been too long and we lose attention.
So I wanted to have this time and space just
the latest foundation for your mindset. So when he comes
on and talk about you know, building tables, his experience
and all these different things, you are already on the
right track to receive what you're actually hearing. Especially when
(58:13):
I ask some of the questions that I ask, you
are already on the right track to understand and to
you know, just tract the situation.
Speaker 1 (58:20):
But this is how this is. This is how we're
gonna do it. Ladies and gentlemen. We're gonna do this.
Speaker 5 (58:24):
We are going to elevate together. We are going to
start thinking out of the box. Because why because Elakeisha
is gonna bring you everything and anything that I learned
and what I'm doing to the table for us to
think out of our boxes. The shouldn't even be a box.
We don't even think out the box. We're gonna crush it.
(58:45):
We're gonna just demolish the box. There's no box. We
create empires.
Speaker 1 (58:51):
So all right, that is thank you for the clap.
Speaker 5 (58:57):
Yes, yay, that is what I wanted. So you got
a sweet night tonight. I laid that foundation. So now
you got to show up next Tuesday to hear it.
And if you don't be able to show up, listen
to the replay. So now you can put these two together,
and then I want to start hearing some you know,
stories of either who you connected with or what you
actually did to start using your talent to build your tables.
Speaker 1 (59:23):
All right, So that is a wrap. What did I
make it under? I made it under an hour?
Speaker 5 (59:31):
Should I sit on here for two minutes just to
make it turn to eight o'clock? But that is a
wrap for today's episode of the Seek Elevation Experience.
Speaker 1 (59:41):
I like every Tuesday.
Speaker 5 (59:44):
Thank you so much for tuning in and engaging and
adding value and just like this, this is real estate,
all right, this is real estate.
Speaker 6 (59:52):
This is.
Speaker 5 (59:54):
Going to continue to expand and land on the hearts
and the air and the eyes of the people on time,
always on time, pouring into you all. So you all
make sure one that the more you know, the more
you're growing, you're seeking, you're elevating, and you're connected with
(01:00:15):
people that's doing the same. But also, you know, the
more you learn, you earn, but you have to share.
When you share, you definitely show that you're caring about
this topic. You know, everything ain't about you know the t.
Speaker 1 (01:00:32):
Or the mess or this or that. Some things is
about building that beautiful place where you can sip your
tea and you don't have to fret. So don't keep
this knowledge to yourself.
Speaker 5 (01:00:45):
Spread the wisdom tag friends and less, continue to elevate
together until next time, keep striving, keep growing, and most importantly,
keep seeking elevation.
Speaker 1 (01:01:00):
See you next time. Peace and progress, go share. Thank you,
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