Scale Smarter Not Harder: Smart Conversion Strategies

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
There was a time people counting me out, but they're
mocking me. I'm move insutt I got to know.

Speaker 2 (00:24):
I know what that says. But what I believe that
God's not bad. I don't need you to bother me.
I know who I help.

Speaker 1 (00:39):
I'm created that me and I'm reflect what my eyes?
Did you see?

Speaker 3 (00:47):
All the bakness eye posis unless persibility what us.

Speaker 4 (01:02):
Pay? Shut again? There is no time really spend.

Speaker 2 (01:20):
For the aside doll and the ptin, no.

Speaker 4 (01:23):
Bad boys, the instrums still isself paid, the visions of candy,
all the simple Monday.

Speaker 5 (01:35):
By something not take your mind the lad you'll buy
your pleas one blowing this play head cleave off time
all wait then gets nine. I was stru refl.

Speaker 6 (02:02):
Welcome signed for today, Welcome, Welcome, Welcome to the Seek
Elevation experience with yours truly attorney Alakisha. Yes I am
an attorney, but I may not be yours, So I'm
never ever ever giving you legal advice. But I will always, always,
always give you legal gems. And anytime you get it,

(02:25):
I want you to take it.

Speaker 7 (02:26):
And to grow with it and go with it.

Speaker 6 (02:28):
But right here on Seek Elevation, this is where real issues,
real people, real conversations take center stage. Because, as I
always say, change doesn't happen in silence. So whether we're
talking about sports, entertainment, business, community, we're gonna elevate voices
right here that needs to be heard. But we don't

(02:53):
just talk over here. We empower, we inspire, and we
challenge the status quo. And I'm excited about what we're
talking about today because today we are talking about smart
conversion strategies, but so much more packed into that.

Speaker 7 (03:09):
I love the story, I love the why, I love
the what I love, the how I love it all.

Speaker 6 (03:15):
Scale smarter or not harder. We're converting leads into loot.
Those who don't know what loot is show me the Monday.
So we're turning your hustle into a system. And I'm
excited about the guests that is gracing the stage. As
you all know, for myself, I love to bring people

(03:37):
on this stage out a reflection of the assignment.

Speaker 7 (03:41):
They get it.

Speaker 6 (03:42):
What is the assignment to be the best versions of
ourselves and whatever path or journey we are walking.

Speaker 7 (03:49):
And this man that I gravitated towards that energy, spoke
to that that and then some.

Speaker 6 (04:00):
So we're gonna get ready to get into it. I'm
gonna do to introduction, bring them on stage. I'm gonna
just cut short my intro because I'm just excited to
get into it. I want to use every second, every minute,
an hour to just give him the stage. So continue
to share this, pull them in because we're going to
talk about if you're tired of chasing leads that do

(04:22):
not convert and that's done a lot. Just listen to
some of my past conversations with past guests, I mean everyone,
we're chasing a lot of times followers and we're chasing
this those connections that we get their leads, but we
do nothing but want to feel validated.

Speaker 7 (04:40):
We don't understand what conversion even means.

Speaker 6 (04:43):
So we're going to get into that tied of chasing
leads intentionally that don't convert, and just tied of chasing
leads and you don't even recognize their leads to convert them.
If you're running on fumes and if you're wondering if
is this what success is suppose to feel? Like all
of the above, this segment right here is for you,

(05:06):
and our guest is definitely on a mission to help
business owners flip that script turning the burnout into balance
and again, I'm gonna repeat it again leads into loots.
So let's buckle up. Let's buckle up. I got my seatbelt.
I want to get comfortable today. Yeah, it's all gas,
no breaks. Listen, uh I may I may hit cruise

(05:28):
control because there's gonna be some stuff we're gonna talk about.
I don't want to. I don't want you to miss it.
I don't want it to go over your head. So
maybe it's not all gas, no breaks. I may hit
the gas, hit that speed, cruise on that particular speed,
and you follow, all right.

Speaker 7 (05:43):
So let me get into the introduction.

Speaker 6 (05:48):
From hustling in the streets to helping entrepreneurs build million
dollar businesses. Markel Russell's journey is anything anything but ordinary,
from high school dropout, tenth grade and former drug dealer

(06:08):
to now being known today as one of the most
trusted voices and revenue growth for coaches and consultants. I'm
just gonna say, entrepreneurs, what you hear today is universal.
It will apply the multi million dollar strategists. The man

(06:29):
that many called the King of client attraction, a best
selling author with his book Rapid Business growth strategists.

Speaker 8 (06:42):
This man.

Speaker 7 (06:44):
Is blazing trails.

Speaker 6 (06:46):
He's not burning everything behind him, He's illuminating a light.

Speaker 7 (06:52):
His approach to lead.

Speaker 6 (06:53):
Generation has helped pull in more than one billion in
client success stories.

Speaker 7 (06:58):
Did you just catch that? Yes? I said it with
a B, yes, B.

Speaker 6 (07:03):
One billion in client success stories, billions of ad impressions,
millions of high quality leads. But I want to say
what makes Markel different and not It's not just these
jaw dropping results that you heard me just speak.

Speaker 7 (07:22):
It's not even his amazing story you heard me just tell.

Speaker 6 (07:28):
It's his conviction, it's his belief, it's his mission to
continue to help clients generate two billion in the next
five years. And by judging what I just shared right now,
this impact is already being made. I mean, he's not
just getting started his trajectory is there. So in listening

(07:53):
to him today, if you ever felt like your background
disqualifies you, or that scaling has to come with burnout,
Between his story and his advice, Markel's gonna prove otherwise.

Speaker 7 (08:08):
And when you align.

Speaker 6 (08:09):
Yourself with the right strategy, with the right mindset, this
is what He's also gonna show. You don't just grow
a business you change your life and you can help
others along the way. But in addition to all of
this business success that I've talked about, all of this
is his resiliency that I just mentioned. I want to

(08:29):
slow down and want to say he is also passionate
about empowering at risk youth.

Speaker 7 (08:35):
That is something near and dear to my heart. So,
with no further adom or bring him to the stage.
This is not just and everybody knows this is my
favorite saying, cause this is this is about me. I
quote this around me. This is not just book read
this is having street cred.

Speaker 6 (08:49):
So I definitely wanna Oh. I'm just excited about this
and bringing him on a stage right now.

Speaker 8 (08:55):
Hello, Hello, what is up? What is up? Alakesa? How
you doing?

Speaker 7 (09:00):
I'm good. Can you hear me well?

Speaker 8 (09:01):
I hear you. I can. I can hear you loud
and clear. I can hear you loud and clap. Appreciate
you having me.

Speaker 7 (09:06):
On, absolutely, I appreciate you being on. I'm so excited
to get ready to get into this. Ah, where do
we start. I'm gonna start where I always start at.

Speaker 5 (09:21):
I want.

Speaker 7 (09:21):
I know I gave an introduction of you.

Speaker 6 (09:24):
That's great, But I always like for the light that
graces the stage to talk a little bit about themselves
from their own words. So just give us a little
bit about and make sure I'm pronounce it is that
Markel or Marquell. It's Marquill, Marquell, Marquell. Go ahead and
give us a little bit about who Marquell is. Because

(09:45):
once you humanize yourself, everything else comes the flow. You
are connecting someone's relating to you, not to what Ella says.
So go ahead, the floor is yours. Who is Marquel?

Speaker 8 (09:57):
Yeah? So who am I? Right?

Speaker 2 (09:59):
I think?

Speaker 8 (10:00):
So I used us to ask me that question. Maybe
a year or two ago I would have went into
I would I would have kind of reiterated everything you
said in the bio in the introduction, you know, build businesses,
you know, helped all the kind of rent through the
whole nine, right, all the accolades and so forth. However,
actually none of that stuff is who I am. That's
don't do so. I am a child of God. I

(10:23):
believe that I'm God's favorite. It's like, you know, God
has all these children, but it's like you know, you
got that favorite child. So I feel like I'm God's favorite.
So that's who I am outside of the business stuff
full time. So the business stuff, everything that ELLA ran down,
those are the things that I do part time.

Speaker 1 (10:43):
Right.

Speaker 8 (10:44):
We help businesses scale, build companies that can run without them,
attract clients on autopilot. That stuff that I do part
time full time. I'm a husband, will be married fourteen
years this year in November, so happily happily married. So
not I think thank you so much. I think it's
one thing to say with marriage, but happily married. And

(11:05):
also a father. I have five kids. My oldest daughter
has a son as well, so I also have a
g son. So yeah, that's what I do full time.
That's my greatest accomplishment because I didn't grow up like
with a dad. I didn't grow up with like that

(11:27):
type of environment. I grew up single parent. My mom
raised me my two sisters by myself. I dropped a
high school in tenth grade. I think you mentioned that
start selling drugs at a young age. My biggest goal
at the time was I wanted to be a drug kingpinion.
I didn't think I was going to ever be people
like if you had told me fifteen years ago, twenty
years ago that I'd be on people stages, and people
be bringing me on their shows. And I used to

(11:49):
get needs to control talking in school on my report card.
And if you would have told me all these years
later i'd be getting paid to talk, that'd been crazy
to me. So so yes, I'm just super grateful. I'm
an entrepreneur. I always been an entrepreneur, even when I
was in the streets selling drugs, or even when I
was cutting grass in the neighborhood, or when I was

(12:10):
taking out the trash and apartments. I've always been an entrepreneur,
even before I had a word for it. So I'm
just super grateful to be able to do this, like
true blue entrepreneurship, even before entrepreneurship was cool. You know,
entrepreneurship is cool now, all right, but before entrepreneurship was
cool and everybody was looking at me like I was crazy.
I just love this game.

Speaker 6 (12:29):
Absolutely. Listen and we relate on that report card notes
you sent home whatever to the parents talking too much?

Speaker 7 (12:38):
Right now, look at me, I'm talking. All I do
is talk. That's what I do. I talk and everything
that I do. So yeah, that is too funny.

Speaker 6 (12:47):
I want to go back to what you just said, though,
like you said before entrepreneur became this, I don't even
know what I don't even know what to say it is.
I don't know if it's a buzzword or whatever, hype thing,
hype word, whatever it is. People feel the real thing,
though you hype it up all we want when you
get into it, it's like, oh, oh yeah, oh okay,
But I want to go to what you just said though,
Even being of the streets, being a drug done, doing

(13:10):
all that, I don't want to glaze over that because
a lot of times we just talk about, oh, being
a drug dealer, like that's something lower. It takes from
someone who knows been around it, seeing it all the things.
It takes an amazing skill set. There's different levels to it,
but each level take a different skill set, right. I
don't care if you're just the one on the corner.

(13:30):
That skill set is for you to have that endurance
to be on that corner and all weather and just
that stamina and just do it all the way up.
Being like you said, the kingpin, you have to understand
how to actually run a business. That's why you that's
why you hear so many different people in different industries
who push that way. Elevate all the way up because

(13:51):
they understand how to run a business. They're transferable skills.
So I want to ask you what transferable skills.

Speaker 7 (13:58):
Did you see? Okay, I did this and now I'm
segueing to here. This was already within.

Speaker 8 (14:04):
Me, so great questions. So that's actually one of my
favorite questions I get. So the transferable skills from from
selling drugs to like legitimate business, literally all the skills
are transferable. So I'm gonna break it down. So when
I was so, when I was growing up, it never
made sense to me. So and no shades nobody, but
like standing on the block or standing at the store,
like where I'm from, it's like you can stand the
people be standing at the store on the corner and

(14:26):
stuff like that. But it was like it never made
sense to me because I was like, dang, if I'm
not here on the block, then you know, people ere
be taking pictures of me undercover. It's taking pictures you
can you can sell to an undercover. And I used
to get locked over with cats and they had sold
to undercovers and so forth. But so it never made
sense to me, and I was like, Okay, how can
I be the person that actually serves those individuals who

(14:48):
are actually on the corner. So that's so that's called
critical thinking and strategic thinking, right, so that that transfers
directly over I'm branding, So in the neighborhood or any
any city or whatever.

Speaker 3 (15:00):
You know.

Speaker 8 (15:00):
Okay, all right, this person has the high quality product, right,
but it's going to cost you more. This person might
have a little you can get more of it for cheaper,
but it's not going to be the same quality.

Speaker 7 (15:13):
Like what is that?

Speaker 8 (15:13):
That's branding? Right? Marketing? Of course, you got to know
how to attract people to you, cause it ain't a
product that's just a lot of people aren't selling. A
lot of people are selling it depending on where where
area and you're living and so forth. But it's like,
how do you actually attract individuals to you? And now
how do you actually get them to come back? So
one of the things I tell people out of time,
especially entrepreneurs, is that I called when it comes to

(15:37):
content creation on the Internet, I called the drug dealer method.
It's like, you give out your best stuff for free
in the form of content, and if it's good, people
are going to want more. I mean, it's real simple
I mean that's a that's a concept coming straight from
the streets, right, So that's so that's the marketing from
a sales standpoint. You got to understand sales because again

(15:58):
you're going to get people to buy from you. Utiful
thing is great marketing makes selling unnecessary. So if your
marketing is on point, your product sells itself, right so
where I'm from, because we say, good dope sells itself,
So you don't got to do a lot of thing
because they, you know, the streets have already done talking
for you, so now people show up ready to buy. Also,
it depends on how your position in the streets. So

(16:20):
people ask me sometimes, well how did you How was
you able to get out? Because people watch TV and
they see people that couldn't get out the game because
they have bosses and all the different type of stuff.
So when I was in the streets, I was a boss,
right and I was surrounded by bosses as well, so
I didn't I didn't owe nobody nothing. So when I
decided to get out the game, I could just get
out the game. So I had some leadership ability, So

(16:41):
that ties into entrepreneurship. You also got to know your
metrics right. So, just like in business, you gotta know numbers,
you gotta know metrics. Same thing in the streets, Like,
if you buy this amount, you gotta break it down.
This amount should equate to that. Everything goes on the scale,
everything ways up. That's literally how I know how many
grams are in the pounds, how many grams in the ounce.
That's literally how it learnt all that. I ain't learned
none of that from school. However, those metrics are very important,

(17:04):
and those the metrics that matter and business. You want
to know what's my earnest per lead, what's my cost
per lead, what's my LTV, my learning, my lifetime value
of a client. You know what's our our costs per acquisition.
So we need to know those things in business and
in the streets you need to know the same exact thing.
So literally, one hundred percent of the skills that we

(17:25):
use in the streets were one hundred percent transferable into
legitimate business. Does that make sense?

Speaker 3 (17:31):
Oh?

Speaker 8 (17:31):
And the last thing, and the last thing is in
the streets is like the stakes are very very high. Right.
So when I got into legitimate entrepreneurship, I started in
network marketing. And when I got into the new marketing.
I was like, wait a minute. And for those who
don't know what there marketing, it's like those businesses where
you sign up, you pay some money to get started
and they tell you hell you got to do is

(17:52):
get to and they'll get to and they'll get to
and blah blah blah. So I was like, man, all
we got to do is get enough people to tell
us no. And that's the worst that can happen to.
Somebody to say no. And it was like, well yeah,
And I was like, I'm about to kill this because
it's like where I'm from the tope of business I'm
used to doing. The steaks are very very high. Like
you can get robbed, you get killed. You know, you
got to look out for the robbers. You got to
look out for the people who are around you who

(18:14):
could be, you know, trying to set you up. You
can got to look out for the girls so you
could be saying, you know, you got the police. You
got a lot of different things going on. Anytime you
leave a house or somebody coming to it's a lot
different variables. But I'm like, in the legitimate business, yes
there are some challenges, but the steaks are nowhere near
as high, So I wasn't as risk at burst as
some other visuals are. I had a high risk tolerance.

(18:34):
So that really served me well when I jumped to
the entrepreneurship world as well.

Speaker 6 (18:39):
Listen, you don't even have to even finish your centus
offices not make Listen that makes sense, that make dollars,
that make everything, because listen, there could.

Speaker 7 (18:47):
Be a whole master class on what you just shared,
and not just what you just shared, how you just
shared it. And it's important. See a lot of people
try to shy away from That's why I seek elevation.
We don't. We talk about everything that's real because the genius,
the oh my gosh, the assignment, the person, all that

(19:08):
is everywhere. You'll find them everywhere. Choices or the choices
that people are given at times do not dictate that
gem that's right there, right And so you just spewed
out how you doing that.

Speaker 6 (19:26):
It's not just reflective on entrepreneurship, business and all that.
That's reflective on ownership. That's reflective on someone who understand
no matter what space I move into, I get the
details and that that's a whole masterclass.

Speaker 7 (19:40):
We need to come back. We need to do another segment.
We talk about this. We need to come back and
literally just focus on that and break it down.

Speaker 6 (19:46):
When you talk to youth and you motivate them and
inspire them, is this something that you actually speak to
them about because it is important?

Speaker 8 (19:55):
I hope it is, so I tell them not out
the gate is like, hey, if you can't. If you
can sell drugs, you can do a you can build
a multi min all of business. If you can run
a game, you can run a multi men a lot
of business. I was talking to some young guys one
time and they were like, here in Atlanta, they call
it striking when it be out, like you know, breaking
in cars, stealing cars and so forth and so on.
And I was like, man, I was like, I was like,

(20:16):
do you know the level of like strategic thinking that
it takes for y'all to actually pull that off? To
be out breaking in cars? No where to go, no
one to hit the cars, no one to do all
the things, and you not get caught or you not
get killed. It's like, do you know the level of
intellect that takes? They're like not never thought about it.
But I think the biggest thing, especially when you're talking
to the youth is a lot of times people are like, man,

(20:37):
these youth, these days, these youth, blah blah blah, they
just don't get it. They're lazy. And it's like that's
not true. It's like they've just seen this older plan
that they've been heard. They see it doesn't work, and
they see it's a more leverage way. They understand social media.
They understand a lot of these different things that we
didn't understand. So it's like we can't say, hey, stop
selling drugs and go get a job at the warehouse,
or pull your pants up, go get a job in

(20:59):
mac donald's. I tell people all the time, it's like young,
these youngins, they sell drugs because it makes logical sense.
I mean, you can go spend one hundred dollars, you
can buy some work, and you can flip it and
make two hundred. Now you can take two hundred, go
flip it, make four hundred. You can make four hundred,
spend four hundred, flip it, make eight hundred. You can
spend eight hundred, flip it, make sixteen hundred. And you

(21:20):
can do this every single day, and the numbers get
really crazy as you grow. But you're gonna say stop
doing that to go get a job at Chick fil a.
It's like the math don't.

Speaker 7 (21:31):
Math, you know what I mean, math, and the number
is not numbering.

Speaker 8 (21:34):
It ain't. So we got to be like, so we
got to be like, hey, you don't got to do that.
Let me show you how to get into real estate
and how to flip properties without even owning properties. Let
me show you how to create a personal brand. Let
me show you how to y'all on social media all
the time. Let me show you how to start a
social media management company. And then you get people paying
you three to five to ten to twenty thousand dollars
a month to manage their social media. Let me show

(21:55):
you these up and type of things and now that'll click.
But I think the biggest thing is just a lack
of exposure. I know, for me, I was like I
wanted to be a drug camp. At first. I wanted to,
you know, go to the NBA, go to the NFL
when I was growing up, just like any young black
black kid in the hoood, right, But then you know,
people's like, you know you have something to fall back on,
blah blah blah. The only people I knew who had
money was my cousins who sold drugs. So that was

(22:16):
the level of exposure that I had. But when I
got another level of exposure, I was like, oh wow,
it's a whole nother world that I don't even know exists.

Speaker 6 (22:24):
Right, but see, and it's not even telling them what
not to do what not to do. The power that
you have is you could speak about what you're already doing,
how that can be done somewhere else, and on such
a higher level of sustainability, right because a lot of
times we don't want to always just hear what not
to do, and people don't follow that up with well,

(22:47):
what's next?

Speaker 7 (22:47):
Show me on what to do?

Speaker 6 (22:49):
So what is there and especially an unfamiliar territory to
your point, not have an exposure.

Speaker 7 (22:55):
You may think, oh, that's for them. You have to
achieve these things.

Speaker 6 (22:58):
You have to have a college degree, read, you have
to have all these things, so I probably can't attain that.
And you tell them the story and living the story.
That is way more powerful than telling somebody what they
can't do. You're showing them and guiding them on what
they actually can do. Let's back up to the network marketing,
because you said you stepped in through network marketing.

Speaker 7 (23:19):
It's not like the pyramid thing to me a little.

Speaker 8 (23:21):
Bit that.

Speaker 3 (23:24):
Thing.

Speaker 7 (23:24):
So how did that start? How did you get into that?
And then how did that segue into where you are?

Speaker 8 (23:32):
Yeah, so it's a it's a very interesting story. So
I actually so this one. I was literally this when
I was I'm like in the street, so I was,
so I have been riding around all day because I
did club promotions as well. So when I when I
was in the streets getting money, because I was always
looking for like a way to do something else, so
I did. I had I had a had an artist management,
had a record label, while managed artists, and we also

(23:53):
did club promotions. So one of my homies he was
having a mixtape release party, so I told him I
was gonna come. And but you know when you you know,
you ever committed to something, and then when it come
down to actually go, you kind of be like, man,
I really just want to go home.

Speaker 3 (24:06):
So I was.

Speaker 8 (24:08):
So I was on the way home and but the
club was right off the same exit, but it was
the opposite way, so I got off. And again another
principle straight from the streets that I brought into legitimate
business is being a man of my work. So because again,
you not being a man in a word, it can
cost you dearly where I'm from. So I'm like, all right,
you know what, let me just at least go through
and show my face. I was like, I'm not gonna

(24:29):
stay long. I'm just gonna stop through. Let bro know
I came, maybe have a drink or whatever, and then
you know, I'm out of here. I'm in there hanging out.
A guy walks up to me and he knows who
I am. I kind of know he looks familiar. We
don't necessarily know. He's a little younger than me, but
he actually thought I was my brother. So he was like,
he was like, hey man. We started talking and he
was like, hey, who do you know has a cell phone?

(24:52):
And I was like, where everybody I know got a
cell phone? And he was like, well, what if every
time they paid their bill, you got paid? And I
was like, okay, well that'll be dope. And he was like,
one of my mentor's gonna be in town and they're
looking for spaders to expand in the area and they're
making millions blah blah blah blah blah. So I'm like,
all right, cool. So this was Saturday. This was Saturday
Sunday when the club Wednesday was supposed to meet them

(25:13):
to go to this part, this home part because the
network marketing they do these how these home meetings. So
we met. Then we rolled out to Riverdale, So in Atlanta,
it's like fifteen minutes from the airport. So we rolled
out there, went to the presentation. I took my brother
with me, so we go in and they started breaking
down video phone technology, like they was using these. It
was like video phone technology, this is going to be
the next era. You know, people gonna be at a

(25:34):
real time FaceTime. Obviously we saw that did come come true,
and this was like it was the only thing was
around around that time, was like Skype. This was before Zoom,
before all that, about fifteen years ago. So I went
and they telling there and they're talking about the edifying.
The guy who introduced me, my boy Chad. He was
again like two years younger than me. So I'm like, wait,
I'm the type of person if somebody else can do

(25:55):
something I know I can do. I've always just been
wired that way. So I'm like, if y'all said he
getting this type of money and all I got to
do is get two people. I'm like, I do club promotion.
I know a lot of people. I'm gonna kill this.
So I joined. It was five hundred to get started.
I was like, y'all take cash, and he was like,
they was like, no, you got to get on to
put on a card and all this. But I'm like,
I run a cash business. So my man had to
show me how to get a prepaid debit card. So

(26:18):
a couple days later, he showed me how to get
a green dock car, loaded my money on pay for
me to get in, pay for my pay for half
of my brother way to get in. So I had
my first one start showing up to all my people
and it was like, bro, that's a pyramid skin like
this ain't gonna work. This ain't legit. And I'm like,
y'all already heard about this. I'm like, ain't nobody never
told me about this. I showed it to my mom though,

(26:39):
and my mom always been a hustler, and she was like,
she watched it. She hit me back and she was like,
if you market yourself like, it can work. So I'm like,
so that was like my mustard seed of faith, right.
So I was like, all right, cool, I jumped in.
It didn't work the way I wanted to work. I
almost quit, but the guys who recruited me, they were
still following up, trying to help me. Again, where I'm from, like,

(27:01):
people don't really try to help people make money unless, like,
unless it's something to it. So I was a little skeptical.
So they invited me to a conference. It was happened
to be Atlanta. I went to the conference and I
saw all these black people making money, excited, positive, talking
about positive personal development, and I was like, this is
just something new. It was thousands of people there, and
I was like, they could have tricked me. But I

(27:22):
was like, there's no way they could have tricked all
of these people. So I came out to the event,
started sharing it with people. I finally got some people
to just sign up. One of the people I signed
up a few weeks passed by and she sent me
a link to a four part video series. And this
four part video series was like, here's how you build
a network marketing business without any home meetings, without any
home parties, without any of that type of stuff. So

(27:44):
I watched this four part video series. Again, I'm very
new to the internet. So I watched this four part
video series. I read this website, which was a sales
letter that I found out. Read the whole thing, and
I bought an e book for forty dollars. It was
a thirty nine dollars e books. I had to go
back and load my prepaid card. Bought it this e book.
It had some up sales and I'm like, man, it
was this white guy. He said they had made over
twenty five million dollars online. And I'm like, wait, this

(28:06):
white wasn't gonna buy sell don teach me how to
do all this for forty dollars to ninety seven ninety seven.
So I'm buying all the stuff up right, So I'm
buying all the stuff up and then fast. I wasn't
implementing anything. I was just consuming information, right and because
I thought that knowledge was power. But I realized quickly
that it's not knowledge his powers. To apply knowledge his power.

(28:26):
So over time I started teaching what I was learning online.
So I started teaching people like, hey, here's how you
go to your network marketing business, because in the book
it was telling us, if you want to build a
network marketing business, your ideal client are people who buy
network marketing opportunities. So I started creating content, just showing
people here's how it's generating leads online, here's how it'scruiting
people on Facebook, like building my own like a personal brand.

(28:48):
This was before everybody was talking about like personal brands
and stuff, so people started like tapping into what I
was doing. I created a little couple of courses, sold
little a couple of them here and there, but somebody
wanted to hire me for coaching. Then I realized that
coaching was a business. I'm like, this is crazy. People
will pay you for what you know. And I discovered
through that I was teaching people that I was learning,

(29:08):
they were implemented and it was getting results. And I
discovered that my gift was actually teaching because I know
how to take super complicated concepts and break them down
simple so other individuals can understand it and apply it.
Fast forward, we grew that coaching company to six figures
because the Holy Girl at that time was ten thousand
a month. We hit that level, I mean, and people
started wondering how it was doing it. So we started
teaching it and it was able to scale that company.

(29:30):
That company became Clinatracts University, which we got on the
five thousand list, and then you know, the rest has
been history.

Speaker 6 (29:37):
You know, as they say, I love that, I want
it before I move on to the next day. I
want to back up because the mom you went to
mom and said, showed you this. Mom said, listen, yeah,
it may be saturated, but it's always room for people
at the top.

Speaker 7 (29:55):
That's basically what she said. If you translated it in
any area, anything you do, I don't care how saturated
something is. It's always room at the top. So she said,
do something different. But you said, you're wired this way
where I come from wire And you went to mom,
is it from mom?

Speaker 2 (30:11):
Like?

Speaker 8 (30:12):
I mean what So I think it's Mom, I would
say I I would say part of it is one
hundred percent DNA. Like my mom was a hustler. She
had her own businesses. She was a hustle in the
streets early on, and she she just figured it out.
But she never sat down and taught me business. But
I saw her do business, and she used to always
tell me, She's telling me two things. Number One, rustles
are leaders. So when I used be getting in trouble

(30:33):
at school, she makes sure I ain't been a follower.
She was like, russels are leaders. And she's always telling
me that you can do anything you put your mind to.
You just apply yourself, because like when I was in school,
teachers were saying certain things and she was just like,
you just gonna apply yourself. Like it's like, if you
apply yourself, there's nothing you can't do. So and she
was She used to tell me that all the time
as a younger, and I just kind of stuck. It

(30:55):
just stuck. So like my aunt and stuff like that,
they caught me like the male version of my mom,
because like she used to make things happen.

Speaker 6 (31:02):
And I love that that stuff because there's power and
words and it didn't have to transmute in the space
or place that people thought it would, right did whatever
in school left, but it transmuted right where it was
supposed to and grew and flourished right in that. So
everything sounds great, right, So I want to know before
you started teaching others, what were some of the mistakes

(31:24):
that you've made?

Speaker 8 (31:25):
Right.

Speaker 6 (31:25):
You did mention a little bit that the network marketing
it kind of didn't work, whatever that means, But what
are some of the things that you said, Okay, in
the trenches, I also learned this the same thing you
learned things on the street. But what was it in
business or some of the big mistakes that you learned
that you are transferring to help other people with their
business growth.

Speaker 8 (31:41):
For sure. So one of the things when I was
in network marketing, I didn't make a ton of mine.
I hit some top ranks in the companies. But so however,
the biggest thing I took away from network marketing is
number one. Is the number one thing. I got introduced
to person development. So I got introduced to guys like Gymron.
I'm doctor maut Monroe. You know all the guys who

(32:02):
teach the personal development, John Maxwell, Tony Robbins. Because I
was like Dangy, he's supposed to talk and way less Brown,
you know all these individuals. It was just talking way different.
So I got introduced to personal development. That's number one.
And I was just obsessed with personal development. I started
reading and all these different type of stuff. So that's
number one. One of the things I heard Jim Rawn say,

(32:24):
he was like you, He said you. He basically said,
you work, you get work harder on yourself than you
do on your job, and we can also change job business.
So it's like you got to do more because it
was like, you don't get paid for the hour. You
get paid for the value that you bring to out.
So it was like it's like, if you're making ten
dollars an hour and you want to make one hundred

(32:46):
dollars an hour, how can you become ten times more
valuable to the hour? Right, So becoming valuable. Another thing
I learned is you get paid how much money you
make is directly correlated to how much value that you
create in the marketplace. A lot of times we want
to extract equity from the marketplace, but we're not sowing
enough value into the marketplace. So those are a few

(33:08):
things that I pulled, you know, from the network marketing world.
And before network marketing, I did club promotions. This was
before social media, so we did hand to hand passing
out flyers. So I learned like the value of you know,
hand to hand combat putting out flying marketing gorilla marketing
one hundred percent. And then also in network marketing it
helped me get over. I feel like it was God
who just set me up the whole time because in

(33:29):
network marketing it helped me get over my fear of
public speaking because I was even though I did club promotions,
I just had to drink and smoking all that due
to host the club. When I got into network marketing,
they told me I wasn't gonna have to present until
I started having some success, and then they wanted me
to present and talk in front of people. And one
of my mentors who was in the company, she was like,
she was making fifty thousand a month a time, and

(33:50):
at that time, I was like, whoa fifty thousand dollars
a month because she used to always say fifty thousand
a month, that's a bad month for me. Her and
I used to be blown away, and she told me,
she was like, when you stand up, your check goes up. Right,
I'm the people in front of the room are always
making the most money. So I bought this CD set
It was by Dale Carnegie about how to overcome the
fear of public speaking. So network marketing helped me overcome

(34:11):
my fear of public speaking, which fast forward set me
up to do a lot of what I'm doing now
on stage is whether that's virtual in person. So all
these little like bread crumbs were individual the more pieces
that led up to you know what we're doing now.

Speaker 6 (34:27):
I love this, Oh my gosh, just so much. Yes,
my qull you got to come back. We got to
talk about so much more. But I don't have to
move down to get people the information that they need.
But this, we got to come back. This is this
right here, that's important what we're talking about. So when
at what point did you realize now you segueing out,

(34:48):
you're moving up from the network marketing, You're moving you
understand coaching, consulting.

Speaker 7 (34:53):
Oh my gosh, just a whole new world. People are
paying me for the knowledge.

Speaker 6 (34:57):
Like you said, personal development, you're working on your skill.
One thousand percent agree with you, Jim Rohan and all
that that. It's about value. A lot of times we think, oh,
I have this product, service, what price I'm gonna do?

Speaker 7 (35:09):
You know, just land on it.

Speaker 6 (35:10):
That's not it, right, because a lot of times people
just throwing prices out that they don't stick. You go
get this particular service or product. You're like, this doesn't
add value, and go somewhere else. Right, So you have
to work on your personal development and add value. When
you learn all that, how did you get to the
point you said, Okay, I want to focus now on
helping individuals, entrepreneurs or coaches whoever with lead generation and

(35:34):
scaling strategy, because there seems to be an issue right here.

Speaker 7 (35:38):
We need to reframe the way that they are approaching this.

Speaker 6 (35:41):
How did you start moving into that as far as
coaching and consulting, so great question.

Speaker 8 (35:45):
So the biggest the biggest gap that I found early
on with business owners is a you could be great
at what you do, You can have a great product,
great service, be amazing at what you do, but if
enough people don't know who you are, then it doesn't matter.
So we found that a gap was teaching lead generation.
So we start teaching lead generation first and then we
actually start seeing okay, people don't actually want leads, they
want clients. So that's when we double down on client attraction.

(36:06):
So we grew that company and you know, we help
tons tons of clients get some amazing results. However, what
we found though was that I thought at that point,
scale simply meant getting more leads, getting more clients, and
just that will generate more revenue and that scale. But
in reality, after scaling companies, I discovered that scale actually

(36:27):
means duplication and multiplication. So if you're getting more leads,
you're getting more sales, but you're actually having to do
more work and you aren't duplicating yourself to do the thing.
You actually just not have a job. So how do
you actually build a company that's more profitable, it's more scalable,
it's more sustainable, it's enjoyable, and it's potentially sellable if

(36:48):
you decide you want to sell the business. So that's
what Birth should ed to Scale Institute because it was like, Okay,
how do we help founders build companies that can actually
run without them where they can actually free them sales
up from a lot of the stuff in the day
to day they can really focus in on their zone
a genius instead of doing a lot of other stuff.
Because you already know when you first started a business,
you're doing everything right. You're doing it, you do you
customer support, you're the cook, you're the server, you're the marketer,

(37:13):
you're you're the CPA, you're doing all the things. But
it's like, how do you actually build a business. And
what I found is like when we scale a lot
of individual it wasn't really a lot of information that
was teaching like how to scale it wasn't They wasn't
teaching about Okay, how do you now structure your entity?
You know? How do you build a financial team? How
do you maximize on you know, minimize the amount of
taxes that you're paying. How are you building a team?

(37:35):
How are you leading the team? How can you duplicate
the team? How are you building a team that doesn't
require you without you actually having a micro manage? And
I didn't really see many people teaching that, and I
had to learn that the hard way. So I was like, yeah,
getting clients and making sales is important, but that's actually
only one pillar. So we zoomed out and was like,
what are all the pillars to actually really build something?

(37:56):
And we came up with something called the predictable scale flywheel,
which is eight pillars that breaks down this whole process.
And if you want to build something again that's more profitable, scalable, enjoyable,
and potentially cellible if you desire to sell, it's about
implement these pieces of the flywheel into the business. And
it's not just about getting clients. Because if you go
from ten clients this month to and I can help

(38:18):
you get a hundred clients next month. If you don't
got the infrastructure to actually deal with that. You're gonna
burn your brand up, You're gonna blow your business up,
and it's not gonna be good. So we want to
make sure we got infrastructure and most importantly systems because
what I had to what I had to discover is
your life and your business gets better when you get
better with systems. A lot of times people quit their
job for freedom. So they quit their nine to five

(38:39):
because they want more freedom, but they end up working
twenty four to seven because they're not focused on freedom,
and now their quality of life goes goes to the tank.
Their relationships with their children, with their spouse, all that
becomes neglected because their business that was supposed to serve
them is actually doing a disservice to them.

Speaker 6 (38:57):
So basically scaling to some of what you has said
is going from the corner boy the corner girl.

Speaker 7 (39:03):
To the kingpin or queen pin. You're running your business
and you're running have it. You know all these hats
and you that Hampson will, you're doing all this thing.
You're the corner boy, you're the corner girl.

Speaker 6 (39:15):
But when you want to when you put systems in
place and you having it run systems, are people whatever
in place.

Speaker 7 (39:21):
You're the queen pin. That's what it's saying.

Speaker 6 (39:25):
I put up here this complimentary book that you have,
and I put that here so you all better grab that.
You are l because since you are engaging and you're
asking questions, this complimentary complimentary book Marqull wants to give you.

Speaker 7 (39:41):
Can you speak a little bit about this before I
go to the next question.

Speaker 8 (39:44):
Yeah, So when you go to scale the SmartWay dot
com for slash free book, you're going to get our
Predictable scale Fly, You're going to get our your TG scale.
It's just it's essentially OZ your ted scale playbook, all right,
And it's it's literally it breaks down, step by step
by step those eight pillars that I talked about, and
it's it's not just like an informational high level We
made it very short, very simple, very straight to the point,

(40:06):
so you can actually take the principles and apply it
and you'll actually be able to do an assessment on
your business and see and you'll get a specific score
and see, Okay, what part of my business do I
need to focus in on? Is it marketing? Is it
lead generation? If it is, here's what you need to
implement to get more leads. If it's sales or here's
what you need to do and increase yourselves. If your
biggest challenge or constraint right now is team, here's what

(40:27):
you need to do in terms of building a team.
If it's finance and profit, here's what you need to
do to like optimize and fix that. If it's if
you're on the verge of burnout and your life, your
personal lifestyle, is it optimized. We believe that a fully
optimized business has to be ran by fully optimized CEO.
So we give you a system of how to structure
your daily life morning, evening and night time so you
actually avoid burnout. So we lay out the whole thing

(40:50):
inside the book and we break that down throughout the
inside of those A pillars.

Speaker 7 (40:56):
Listen, y'all better grab that and o't care what area
you in. You can answer those questions.

Speaker 6 (41:00):
I don't care if you are because you are a
CEO business entertainment selling product services that are not of
yourself anything. Answer those questions to figure out where you
are at. And this is a good thing if you
can get in there before you start something right. So
really grab this book and figure that out. Wow, So

(41:22):
why do you think so many business owners? First of all,
before I even go there, can you please.

Speaker 7 (41:27):
Break down lead generations and conversions, because what I want
to do is pause and not speak over people head.
We never know who's listening.

Speaker 6 (41:35):
And some of these sometimes could be jargon that we're
familiar with and people are not and they're like, ah,
that's what that's called.

Speaker 7 (41:42):
Can you please break down lead generations and what it
means to convert?

Speaker 8 (41:46):
So lead generation, So if we look at it lead generation,
if we make this super simple, let's say you got
somebody has a store, like a closing store. For example,
lead generation is somebody walking into the store to their
lead they haven't bought anything yet, and then conversion is
people actually buying something. Right. So if we just so,

(42:07):
let me give you another example. Let's say, for example,
let's say you're watching this video and you're watching it,
you're watching this this show, and you are a personal trainer,
and let's say you give away here's my top three
recipes to my top three smoothie recipes to burn fat,

(42:27):
get an amazing shape, and they're also delicious and you
can make them in five minutes less every day and
now you give that away for free. So now are
your marketing. You're telling people to go download that. So
everybody who gives you the name, email, the phone number,
they're now considered a lead, right, and then now you
want to go through a process of leads nurture. So

(42:48):
we have this think called the Core four scaling system.
The Core four scaling system. It boils down number one.
It's client attraction. Some people call it lead generation. We
call it client attraction because even before somebody pays us money,
when they come into our ecosystem, we treat them as
a client. So you got client attraction. The second part
is client nurture. Right. So it's like now when somebody
gives you the name email or their attention, because attention

(43:10):
is the most valuable thing right now, even they don't
pay you money, attention is super super important. So it's
like now today gave you the name email, phone them.
They raise their hand, they're interested in what you have
to offer. Now you're nurturing them. You're reaching out to them,
having a conversation. Maybe you're sending them other content that's
a valuable to them, following with emails, newsletters. So now
you're nurturing the situation and then from there, and it's

(43:32):
this concept called the sevent eleven four. So basically what
that means is, generally speaking, somebody needs about seven hours
of content, eleven touch points, and four different locations before
they pay you money. So that's that nurture process, right,
and then once you've nurtured them, then you go into
client conversion not to actually give you money to pay them.

(43:54):
So we bring let's so even if somebody's watching, they're
not in business, right or that's too high level. Let's
make this something so that we all can relate to
think about dating.

Speaker 7 (44:03):
Right.

Speaker 8 (44:03):
So I so sometimes I give it. I give you
an example of let's say a guy walks up to you.
I'm for the ladies, and you know, he shoots his
shot and you decide to give me your phone number ladies.
That's a lead. So right, he's you've now respectively become
a lead. Right, So now he begins to follow up,

(44:24):
Hey want to check on you? Touch the basis with
you know we met the mall blah blah blah blah blah.
So now he's nurturing you. Then he may eventually like, hey,
you want to go grab about to e get some coffee,
tea whatever. You know. Now he's continuing to nurture then
over time, depending on where how he nurtures, or even
if the other way around, if the lady is pursuing
the guy, I mean, it ain't going wrong with that,

(44:46):
by the way, ladies. So on the flip side, it's
like with that nurture process, at some point a conversion
may happen. That conversion may look like you could look
like multiple different things, may even lead to marriage depending
on how the nurture and process as goes. Right, So
it's literally the same exact thing lead, generation, lead, nurture,

(45:06):
and then converting that lead into actually buying from you
or whatever I'll coming to your event or whatever that
next step you know process is.

Speaker 7 (45:14):
Does that mean that conversion is.

Speaker 6 (45:17):
Whatever that conversion is, it converts to that absolutely absolutely, No,
that was beautiful. That's what I'm saying. Bring it down
there so people can say, Okay, in that story, I
see it because a lot of times we shy away
from or again we did detach ourselves from certain conversations
because we think we do not belong in that conversation,
whereas in all walks that we're doing, we belong in

(45:38):
every conversation. It just has to be conversed in a
way where you see that relates to me. So I
don't care if you're selling T shirts, I don't care
what it is that you're doing. All of this absolutely relates.
So thank you for breaking down the lead versus the conversion.
There was a question there are so many technology platforms
that do the lead generation for you? How does this

(46:02):
impact consulting coaching when people can.

Speaker 7 (46:06):
Just buy twos to do all that I have? This
is your platform. I want you to answer that, But
this is a question I get with legal, especially with AI, right,
and so I had to address the difference between how
now AI chat GPT where it's different.

Speaker 6 (46:22):
Then you come into a human that does this and
there's different touch points that chat GPT don't know, but
go ahead, this is your question, your platform.

Speaker 7 (46:29):
How great question.

Speaker 8 (46:30):
Great question. So the question was there are so many
technology platforms that do the lead generation for you, how
does that impact coaching? Consultant where people can just buy
twos to do.

Speaker 3 (46:38):
That for you?

Speaker 8 (46:39):
The reality is this I've seen, and I've been in
this game for a minute, I've seen very few, if
any tools that can actually do the lead generation for you,
like quality self branded leads. I know there's a lot
of marketers out there that teach that. Now, yeah, you
can go out and buy leads, but if you go

(47:00):
buy leads, or you can buy software that actually goes
around the Internet and scrapes lead they call it, they
call it leads scraping, where they go out and scrape
all this data and now you actually got to do
the cold outreach right to actually take them through the
whole process. It's a difference in actually building out of
having a system built out for you or somebody helping
you build out a system where now you can actually
generate leads that are actually branded for you. So I

(47:22):
would be very careful to buy into some of those
tools because a lot of stuff isn't real. And even
with the AI stuff, the AI stuff is cool, but
a lot of the AI stuff doesn't really have the
nuance right. So, yeah, you can go type in and
actually chat GPT anything, but a lot of times chat
GBT misses a lot of context and then it doesn't

(47:43):
really know the nuance that a real human is going
to be able to give you. So now when it
doesn't work, what adjustments to make this campaign, didn't you
launch some ads that campaign didn't perform the way you
want to perform, or it did perform, but now you
need to make it more Now you want to make
it more proper. So you miss out on some of
those things with like some of the tools that people

(48:04):
are out there, you know, trying to use and make work.
And I promise you we've seen them.

Speaker 6 (48:08):
All well, because that the latter part of your answer
is kind of similar to what we're experiencing.

Speaker 7 (48:15):
Even in the legal world.

Speaker 1 (48:17):
Not only are.

Speaker 7 (48:20):
Attorneys on the hook.

Speaker 6 (48:23):
For submitting briefs that has been AI generated and has
produced hallucinated cases and things that.

Speaker 7 (48:33):
AI just didn't know. You got to constantly try to
teach it.

Speaker 6 (48:35):
And then when you when you teach it, it lands
on this thing, but it's time to move somewhere else,
and it's got to relearn again. And so it's giving
the an accurate information, hallucinatid information or information that's not
applicable to your specific thing that it needs to hear.
It only knows to spit out an output based on
an input.

Speaker 7 (48:54):
Whereas when I'm having a conversation and you're dealing with
me or a human or any person. We were able
to dissect that input.

Speaker 6 (49:04):
We're able to keep drilling down and see how this
is actually customized for you, how it works for you,
and stuff like that.

Speaker 7 (49:11):
But artificial touch doesn't know that.

Speaker 6 (49:14):
That's why it is a tool illegal to be used with,
not use a place of because boy, when I say
the court, I said, we find all new stuff to
be right in the court. But yeah, so many people
jumped on that trying to do things easier and find
out Wow, they didn't even proof at least proofread use
the AI. At least do your check for that.

Speaker 8 (49:36):
Like you said, it's great too, it's a great I
think it's a great It's a great supplement, not a replacer.

Speaker 7 (49:40):
Though absolutely not.

Speaker 6 (49:44):
All right, So, since we talked about leads and what
converting is, why do you think there is such a
struggle right with generating leads and actually converting them. Where
is that gap or that disconnect? Is it not understanding
it's a lead or is it do you think it's WHOA.

Speaker 7 (50:04):
I'm in front of you. You should like what you see.
I I this is what it should be like from
your experience. What's that gap? What is the problem?

Speaker 8 (50:13):
So I think enough people aren't. So what I'm saying.
What I'm saying is a huge gap is number one
is a lack So number one a big gap is
a lack of patience. So every a lot of times
we want things to like be immediate, but we're not.
We're not looking at it from their point the other
individual's point of view. So for example, I might speak

(50:34):
to someone and they'll say, well, what's the fastest way
for me to create a cash injection in my business?
And and I'll say, okay, well let me look at
what you're currently doing. And I was like, okay, what
kind of content are you creating? And we'll look and
there they're almost never creating any content for real, Or
they're like, I'm like, well, how often do you email
your list? If you have an email list? They're almost
never emailing a list, so they're not doing any other

(50:57):
nurturing stuff for people to actually pay them. So typical
I'd be like, okay, based on what we can see
about you on the internet where people go out and
search you, because that'shere everybody's searching, would you give you
money at this point? Like how bingeable are you? Like
the biggest thing we got to do in twenty twenty
five and beyond is become bingeable. If somebody was to

(51:18):
go do research on you right now, how long would
it take you? How long would it take them to
consume all the content you have, Like you want to
get to twenty hours as fast as possible, whether that's
on other individuals, podcasts, whether as you're creating your own content,
your own podcast, live shows, like, whatever the case may be,
how bingeable are you? Because again it goes back to

(51:39):
a simple question. If you were to go do research
on you right now, if you want to go type
your name in Google, if you want to go type
your name in Instagram, TikTok, LinkedIn whatever, based on what
comes up, be honest, would you give you money? Are
you creating enough value on the internet? Free value where
people can be like, oh, this is amazing. This is

(52:01):
the free stuff. I can only imagine what the pay
stuff is like a lot of times people are trying
to speed through the process and they're not virtual. They're
trying to speed to the conversion versus speed into like
cultivating an actual relationship and treating people like real humans
versus treating people like followers or leads or all the
different types of stuff like are you creating legitimate value

(52:23):
where individuals are like, Okay, this is incredible, let me
explore what I can actually get the money for. So
I think that's a huge gap because again on the Internet,
people are a lot of people are trying to make
it seem like there's a faster way than just going
through the process, and you got to have a system
where you can actually take people from being totally total strangers,
not knowing who you are to be, to knowing you

(52:47):
right and then becoming then becoming a client. Sometimes people
saying I'm not a social media person. Meanwhile, this person,
if we look at their screen time on their phone,
they're on social media two three, four, five hours a day,
but they're just consuming and they're not creating anything. So
I think that's one huge gap.

Speaker 6 (53:03):
Did I see, Well, that's a question to ask, That's
a big one. Wow, you gave us a mirror question.
You gotta look at the mirror. But like you said,
you got to be honest too. Will I pay for
this if I seeing that?

Speaker 8 (53:16):
So that is not just to clarify, not just based
on how brilliant you are, because you're probably very brilliant
your product is probably amazing, your service is probably amazing,
But based on what you see about you on the internet,
would you give you money based on the value that
you're putting now?

Speaker 6 (53:30):
Right, Because even if your product is amazing and your
service is amazing, nobody knows that if they just get something,
like if they have to keep digging, they you may
know that you are exceptional in what you do, because
I'm going to say and full transparency.

Speaker 7 (53:43):
That's how I was right. Like my thing was, oh,
I know my stuff, I do what I do.

Speaker 6 (53:48):
I ain't got time for that other stuff like social media,
trying to figure that out because I don't like to
give too much of me, like I just don't follow.

Speaker 7 (53:55):
But I had to learn that. No, but people need
to know you. You know you, and when you get
to know someone, they know you. But how do you
multiply that? And that have to work so hard to
get people to know you have to you have to
tell them which they need to know.

Speaker 6 (54:09):
And that's how you use those different platforms and so
people find you before you find them. And if there's
nothing out there for them to do that, then you're
constantly trying to put yourself in front of people. One
person at a time, so you have to absolutely do that.
What about the people that feel like, you know, I

(54:29):
don't want to sell, Like, okay, I get this lead,
I put this out here.

Speaker 7 (54:34):
I personally do.

Speaker 6 (54:35):
Not like selling. I don't want to sell. What would
you say to a person that's missing the lead to
conversion with that?

Speaker 8 (54:42):
So I think that for the people who say I
don't want to sell, I think the biggest thing to
understand is like, you can't really you can't really create
true transformation for somebody without selling them something like if
you think about all the things in your life, typically
that are valuable to you, somebody sel you like your car,
somebody sold to you, a house or apartment, somebody sold

(55:02):
it to you, like But the beautiful thing is if
marketing make if selling makes you if you a lot
of times people it's not that it's not the selling
that makes people uncomfortable with. What I found is that
the examples that they've seen of selling done wrong because
a lot of people do selling wrong. So they saw
other people do selling wrong, and now they're like, I

(55:26):
don't want to be that person, Whereas like, that's not selling.
Selling is simply helping somebody make a decision that they
already want to make, right, So and so if now
the best way to do that. Like I said earlier,
great marketing makes selling unnecessary. Right, So it's like, if
you're marketing at his own point, it's gonna do all
the heavy lifting for you. It's gonna overcome objections, it's

(55:50):
gonna show them your positioning, it's gonna do all the
things for you. It's gonna do the positioning for you.
So now when you actually do have a conversation or
they do explore working from you for working with you,
a lot of the marketing has already done. So if
you think about it, I like to use the example
of like golf. So when it comes to the game
of golf, the golfer they start off with a club,

(56:13):
and the club is called a driver, and the goal
is to take that driver. We're going to call this
marketing and business. And the goal is to get the
ball as close to the whole as possible. And the
ball is to prospect. The hole is the sale. So
we want to get the ball as close to the
whole as possible. So, now when it comes down to
have a sales conversation or sales presentation, or whatever your

(56:36):
process is. They're already pre sold on you anyway because
they've seen the marketing, and the marketing has moved them
closer and closer and closer and closer to the whole.

Speaker 6 (56:47):
Absolutely, and I agree with you what you said in
using a story to kind of hit home to the
point you made. As far as one, we were always selling, right,
because that's how you get whatever, but also who it's how.

Speaker 7 (57:01):
It's a word association and visual association. I was the
same way. I was like, I'm not selling. I don't
do that.

Speaker 6 (57:08):
I even fired a pr who was selling. Or where
I had to learn was flipping the words. See words
are everything to me. That's what I work on words,
and so I was like, wait, not, it's storytelling. So
for me, I had to take what individuals was deeming
a selling or trying to get me to do to
storytelling and my storytelling connected what I do, who I

(57:31):
am all together that already put the lead in there.
And then what I learned is Okay, well, I don't
want to have certain conversations over and over and over again.
I don't know who's serious who's not. That's when I
started automating systems. So once people who.

Speaker 7 (57:43):
Was very interested.

Speaker 6 (57:44):
Now say hey, what are your higher options? I sent
a link, go to website, whatever the case is, it
brings you to the next thing. All we got to
record a video breaking down every higher everything. By time
you get to me, it's either I'm weaning out those
just different mindsets, I'm weaning out those who it's not
a fit, or it's followed the last one I'm ended
up talking to. It's very fruitful conversation. So it's not

(58:05):
a sale, it's nothing. It's more of confirmation, answering questions,
like just clarity. But everything else was done differently for
me because I didn't want to sell and I didn't
want to have to talk to anybody about selling. I
told stories, you got an interest, go to a link,
it gives you everything else and then whoever's left, it's

(58:27):
more of a fruitful conversation. So I totally agree with
you on that one. So what are some of the
ways that you help individuals to convert leads?

Speaker 7 (58:39):
This automation? So how are you providing your service to individuals?

Speaker 8 (58:46):
So we do so, So you said, what are some
of the ways we provide our services to individuals or.

Speaker 6 (58:50):
Coaching consulting, the books, is it? Uh, other type of
products you have is that you actually walking people through?
So how are you actually helping individuals with this?

Speaker 8 (59:02):
So great question? So we so what we What I
found is I looked at the marketplace over the years.
What I found is a massive gap. Is like I
call it the integration gap. Right, So it's like there's
tons of information. I think I was looking at some
of the other day. There's four point three million podcasts
out there indexed. There's tons of content. You got check
is there's so much information, right, there's no lack of information.

(59:26):
But but but then but there's a lack of like
actual implementation. So what we do is we we give
away tons of free information. So we do we do events? Uh,
we you know, give away our playbooks, like all these
different things, podcasts, the whole nine yards. We give away
a lot of stuff, actionable stuff. But then it's like,
all right, cool, do you want us to actually help

(59:46):
you implement this so you can actually get results faster?
If so, we were in a really high touch consulting
firm consulting slash strategic at visory firm where we're like
superhands on with businesses because a lot of times business
owners who we want to work with, they don't got
time to try to learn it all on their own.
They trying to learn it all their own, and they
just want to like buy and invest in the system
that already work, so we can actually help them implement it.

(01:00:08):
So that's what we do, superhands on actually helping them implement.
So if it's marketing systems that require we basically take
our own creative playbooks and help them install it into
their business. We help them customize it for their business.
If it's selles systems, we help them take the ones
that's already working, we customize them, install them into their business.
If it's team systems, we help them take the ones
that's already working, customize them, installed stars of their business,

(01:00:30):
and the list goes on and on. So that way
we can actually help them go from whatever their current
gap is and help them close that gap faster, help
them where to get to where they want to be.
So we don't really do a ton of like courses
and stuff like that because typically when we speak the individual,
they've already bought tons of courses and they got course
they haven't even had time to go through yet. So
we actually help them just implement the stuff to help

(01:00:52):
them get to the outcomes. They wan't faster.

Speaker 7 (01:00:54):
So you're the action step. So on the information step,
though you have other stuff. So usually people are already
looking at this, They already have got the information, probably
don't know what they read what to do with it,
probably don't realize, oh wow, this is the same information
I did receive. I didn't just put one and one together.

Speaker 6 (01:01:10):
So you give information through the books or type events,
but when they actually the touch point with you is
actually after you get all the information you need.

Speaker 7 (01:01:17):
We're helping you to implement the information. Is that correct?
So what is this you have? And let me put
this up upcoming event? What is that upcoming event?

Speaker 8 (01:01:30):
So great question, So a question that I used to
a question I used to get a lot is all right? Mark, Well,
if it's so, if your program and your stuff is
so good, why won't you give it to me for
free and then I pay you later. And when people
used to ask me that years ago, I used to
be like, man, whatever, that's that sounds stupid. However, fast forward,

(01:01:51):
there's so many people, there's so many voices who out there.
They say this, and they say that and they're this
and they're that, but they don't really got their receipts.
So I was like, you know what, I was like,
what if I created a coaching program and I gave
it away for free right and let individuals get behind
the real beaver road and have a full experience, and
then from there they can see how dope it is

(01:02:13):
and how different it is from anything else today saw,
and then they can make a decision to actually work
with us. So we created something called the four Hour
work Day Accelerator. So like the link you just put
up to scale this, you go to scale dsmartway dot com.
You can actually register for free for the four Hour
Workday Accelerator. So we're basically showing founders how do you
actually build and grow and scale a business and only

(01:02:35):
four hours a day because most entrepreneurs we talked to
a lot of entrepreneurs and they're working eight, twelve, sixteen
hour days, so we're showing them how to actually get
twelve of those hours back so now they can actually
build and grow in scale the business only four hours
a day, so they can actually have more time with
their family, focusing on their health, doing all the other
things that they want to do and they can actually
build a business and literally four hours a day, so

(01:02:56):
and we're walking them through that exact system literally step
by step by step, and you can register free and
then from there, individuals typically are like this is incredible.
They don't want it to stop. Because we do it
over five days. It's like essentially a business I call it.
I literally call it a business school over five days.
And after that they're like, okay. Some of those individuals
are like, this is incredible, Like how do I don't

(01:03:18):
want this to stop? How do how can we work
what you are and then we'll have a conversation to
see if it's a fit. But again, they can register
at scale the smartwear dot com for one hundred percent free.
If they want to get bonus coaching after each session,
then then they'll sell upgrade option if they want to
upgrade to get the VIP coaching every single day, or
if they just want to come and join for free,
get all this, get out to get the workbook, us

(01:03:39):
walk through the process, and it's live, so it's not
like a pre recorded thing. Every day for the five days,
I'm showing up live, me and my team and we
actually walking you through step by step this for our
workday system, so you can apply it into your business.
So if you want more leads, you want to attract
more leads, you want to convert more clients, you want
to collect more cash for your business, go to scale
the smartwear dot Com register for free and milwalkinge through

(01:04:00):
this whole thing step byf it's literally, like I said,
as a free coaching program.

Speaker 6 (01:04:04):
And it's a it's a mindset thing for me too.
I do agree that there's sometimes, yeah, I'm gonna give
some things to you complimentary. I put a lot of
information that people will typically pay for. I put that online.
I try to meet you where you at with different things.
But I also do believe the conversations we have and

(01:04:25):
how we address certain things.

Speaker 7 (01:04:30):
Help to shift mindsets, or at least shift those mindsets
away from me.

Speaker 6 (01:04:34):
But I personally, I don't use the word free because
that's why I've been put on that complimentary because there's
nothing free. I'm putting time into something. This is a
complimentary situation. There's going to be a change one you're
paying with your time. Like I try to train people
on get out this word, because if you get out of.

Speaker 7 (01:04:54):
That word, it's going to start.

Speaker 6 (01:04:56):
That's the smallest seeds that we ignore that I realize
and brackne ignore that helps to shift different people or
again shift people away from me.

Speaker 7 (01:05:04):
I have now, without all of the.

Speaker 6 (01:05:08):
Uh preaching and hard work, I have literally filtered exactly
who's supposed to be here, just by conversation things that
I'm doing. And one of the things, Nope, somebody asks me, well,
why not give it free? I'll by first of all,
nothing free. I'm gonna give it to a complimentary right,
this is notary for you to do whatever, and then
from there we'll you know, figure out whatever. But some people,

(01:05:29):
and you can't control this, try to jump in and
grab as much as they can and you're not gonna
be able.

Speaker 7 (01:05:33):
To do anything with that anyway in the best way.

Speaker 6 (01:05:37):
So if we're all trying to be our best self,
our best version of ourselves, we should be asking what
value is here?

Speaker 7 (01:05:45):
Can you show me results? Right?

Speaker 6 (01:05:47):
If that is a concern, because it's a true concern,
it is a respectable concern. Because there's so many coaches, consultants,
this that there's so many people out here, it is
respectful to say, ah, can you give me something?

Speaker 7 (01:05:59):
Give me numbers like I mentioned your numbers earlier, like
show me.

Speaker 6 (01:06:02):
Now, I can show you the numbers and I'll still
give this to you complementarial go wherever, but don't come
out your mouth and be like and I give it
free and then it well go over there. That made okay,
So that's good. So that's that's a good event. Grab
that link and that's a live event. So you don't

(01:06:23):
even have to it's live virtual life.

Speaker 8 (01:06:26):
Correct.

Speaker 6 (01:06:28):
I have to say, you don't even have to worry
about leaving your home. It's about investing your time. You're
investing into yourself.

Speaker 7 (01:06:33):
So I will be on there. I got to go
in and see what date it is before I said
I want to see what y because I want to
be in the room. Absolutely. Is there anything that I
did not cover that you want to bring to the stage.

Speaker 8 (01:06:50):
No, I think I think I think you covered I
think we covered a lot. I think you covered it.
This was this was great. I appreciate you having me
on here. I think this is this is I think
this was really good. I think you covered it. I
mean you cover you asked a lot of great questions.
I think you covered it. I will just say because
I think there's a lot of false narratives that are
going around like in the world, whereas like the economy

(01:07:16):
and the president and all these different things. I think
it's I think it's very important to be very conscious
of the voices that were allowing ourselves to listen to.
I was talking to a client earlier, and she was
like super sold on this belief that people aren't buying
now and all these different type of things. And I
was like, hey, are you open to like accepting a
new belief because it sounds like you're really sold on
that one. So the only thing, the only thing I

(01:07:38):
would leave with is like we literally live in the
best time in the history of the world to be alive.
Like what a time to be alive. Like none of
our ancestors had access to zoom and podcasts and you know,
live shows like these or the events like I got it,
like none of our answers. They had to figure it out.

(01:07:58):
And it it literally especially with like black people and
slave like you would actually get you could actually get
lynched if you started a business, right because they didn't
want you to have economic power. You could actually get
lynched if you tried to learn how to read, like literally,
so we have infinite access, infinite leverage, all the resources

(01:08:21):
that we could ever require to create whatever it is
that we want. So we got to be very very
careful about who are we listening to, what are these
voices we're listening to, and are we going to just
be a consumer or are we going to actually be
somebody who's producer, because again, it's going to be in
the historyld to be alive.

Speaker 6 (01:08:38):
I'm happy I asked you, is there anything you wanted
to add, because that's a very important point. Not only
do we need to be careful befo we listen to,
we gotta be careful what we say. What you're eating in,
but what you're spinning out create around us because the
points you just brought up is one thousand. I know
people say we're living in the worst times now, where
as human beings, I get it, we have very short memory.
But as we continue study and look back, we'd be like,

(01:09:02):
there's some things that are being done that are not great.
But if we look back, this is definitely not the
worst times. But more importantly, that's not even what I
focus on. I focus on if other people are still getting.

Speaker 7 (01:09:14):
It, yeah, I'm getting it. I can choose to put
myself in the conversation of those who are not or
are so no matter what's going or on, if in
your space other people are still getting it, you can
choose to be in the space of getting it or not.
And I just continue to choose to be in that
space of getting it. And actually my rates because my

(01:09:38):
value has raised for different reasons, have completely went up
and more people came. People will find whatever is priority
for them. It's not we don't need to pocket watch,
we don't need to figure out what this is gonna crash.

Speaker 8 (01:09:56):
No, it's not.

Speaker 7 (01:09:57):
Whatever we want we're gonna get. You just to position
yourself to be in that space that they want what
you got, but it's not crashing.

Speaker 6 (01:10:07):
I love that you brought that up. I'm not gonna
get the preaching, so that's why I'm gonna cut that short.
But what you said is good. So this was fire,
This was this was this was hot. Listen whoever's listening
watching now, who will be later? Because I know you're
gonna share it. I know everybody's gonna share. It's gonna
also be on audio podcasts. Even after these lives, it

(01:10:30):
continued to be pushed whenever you land on this if
you've been grinding with no growth, if if you're stuck,
if you don't even understand what leads are, or if
you do understand what leads are but they never pay
or you get them to pay. This conversation should literally
have been a spark. This should be something like lit
a spark that you're gonna turn into a flame. I

(01:10:51):
don't care what you are doing. Freedom doesn't come from
working more. Marquelle said it beautifully earlier. We was sold
understand going to entrepreneurship more freedom. You have your freedom,
you have your control, you have all this, this is this.
But we didn't understand what all that looked like to
get the thing that we were chasing. That's why it

(01:11:13):
was running, because you're chasing it. We didn't understand the
details of what entrepreneurship, and so we actually started working more.
At least when you went to a job, like a
past guest said, you know it's nine to five, you
got the entrepreneurship, you're like, oh man, sleep two hours,
three hours, go up through the No, freedom doesn't.

Speaker 7 (01:11:29):
Come from working more. It comes from working right.

Speaker 6 (01:11:31):
And working right is getting this knowledge and then applying
it implementation. That's where the power and freedom come in.
So take what you learned today, apply it. We get
with the right individuals to build the system. Marquell is
a superb individual. That's why I had him tell the
story because now it makes sense how you help people
do what they do because it comes from comes from

(01:11:56):
the gutter.

Speaker 7 (01:11:57):
It comes from there, like this grid our and like
so you you help them.

Speaker 6 (01:12:01):
So give what people to help you build systems that
serve your life, not just your business, that serve your life,
not the other way around.

Speaker 7 (01:12:09):
So thank you so much for tuning in. Thank you
for grace in the stage.

Speaker 6 (01:12:14):
We will revisit to go into the other conversation, but
for today, that is a wrap for the episode of
Seek Elevation Experience. Thank you so much for tuning in.
Thank you all so much for engaging and adding value.
Make sure you grab those links if you didn't see them.
When I replay it, you will see the links. I mean,
when you go hit the replay, you will also see
the links. For those who are listening actually audio podcasts.

(01:12:37):
We need to say it. Can you go ahead and
say I'm gonna put the last part this is for
the complimentary book, Go ahead and said that one.

Speaker 8 (01:12:45):
Yeah, so for the complimentary book, go to scale Thesmartway
dot com Forward Slash Free Book, Scale the SmartWay dot
Com Forward Slash Free Book and you can download to
get access to it.

Speaker 7 (01:12:56):
And for the virtual live event.

Speaker 8 (01:12:59):
For the virtual live event the for our workday system,
go to Scalethismartway dot com. So just scale the SmartWay
dot com and you'll see how you can register and
grabby spot.

Speaker 6 (01:13:08):
All right, the more you know, the more you grow,
the more you learn, the more you can earn. But
when you share, you show care. So please don't keep
this segment to yourself. Share it, spread the wisdom, spread
the knowledge. Tag a friend, and let's elevate together until
next time. Keep striving, keep growing, and most importantly, keep
seeking elevation.

Speaker 7 (01:13:27):
Peace, progress, peace. Stay right there,

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