Unmuted Impact: Cutting Through the Noise to Help (Mission-Driven) Voices Be Seen, Heard & Shared_

We're sitting down with Robin Nathaniel, a Telly Award-winning social media strategist, podcast host, and digital storytelling veteran with over 20 years in the game. From working with Grammy, Tony, and Emmy award winners to helping nonprofits craft social strategies that actually connect, Robin brings a rare mix of experience, purpose, and practical insight. If you're a changemaker, nonprofit leader, or creative looking to amplify your voice on a saturated social media platform, this episode is for you.

Seek ELLAvation® is a power source for change-seekers who are ready to lead, elevate, and build through sports, entertainment, business, and community to plug in.

Episode Transcript

Speaker 1 (00:10):
There was a time people counting leave out. But they're
mocking me. I'm move inside down. I got to know
to know what they say.

Speaker 2 (00:26):
But what I believe that God's my bad. I don't
be you to bother me.

Speaker 3 (00:36):
I know who I am.

Speaker 4 (00:39):
I'm created there be and I'm going to reflect what
my eyes there to see. All the bigness, discyphosis, less ability, know.

Speaker 5 (01:00):
What us see?

Speaker 3 (01:02):
Pay shout should I get a read?

Speaker 2 (01:14):
There is no time re spad for the aside door
and better window.

Speaker 1 (01:23):
Bad boy is the miss lips still isself paid deditions.

Speaker 3 (01:31):
Of castay all these simple my bead bye something not
take your mind the play you'll buy your pleas you
think your on bothering this plane head we not died
all wait then gets nine neither truly.

Speaker 6 (01:53):
Flip Welcome, Welcome, Welcome another twos that always look forward
to it.

Speaker 2 (02:10):
I trust that you do too.

Speaker 6 (02:13):
Welcome to the sekh elevation experience with yours truly, Attorney Alakisha.

Speaker 2 (02:17):
Yes I am an attorney, but I may not be yours.

Speaker 6 (02:20):
So anytime I talk about if I talk about any
legal information, it is to give you gems to continue
to dig deeper and make a shine even brighter.

Speaker 2 (02:31):
But right here we talk.

Speaker 6 (02:32):
About real issues with real people and we have real
conversations that takes in a stage because we know that
change doesn't happen in silence or isolation. Both have their
place in space, but change doesn't happen staying there. So
here on the SEAK Elevation experience, I mean, whether it's

(02:54):
from sports and entertainment to business and community, we elevate
voices that need to be heard and I do my
due diligence and identifying individuals to grace the stage to
have their voice amplified, elevated. Why so you can elevate,

(03:17):
So please feel free to engage. You don't have to
just listen, engage, ask your questions if you have them,
but most importantly, connect with those individuals that I bring
on the stage because you never know where your next
breakthrough is at and vice versa. So we don't just
talk here. I mean you can go to podcasts. Everyone

(03:40):
has their different reasons and space. Some just to talk,
but here I want to empower, to inspire and to change,
to challenge the status qual And what are we talking
about today, Alakisha? What are we talking about? Unmuted impact,
cutting through the noise to help mission driven voices be seen,

(04:04):
heard and shared. And I have someone on who is
very credentialed in that, so I'm excited. This person has
had over two decades of experience doing this, especially for
purpose driven organizations, but in general.

Speaker 2 (04:23):
But I'll get more into that in the introduction.

Speaker 6 (04:26):
I just want you to sit back, relax, tune in,
and know that in this segment as we sit down
with this amazing social media strategist, but like I said,
over twenty years experience that this person has a mission
a passion to help organizations stop being overlooked and start

(04:50):
being heard. But even though I say purpose driven and
you're gonna hear me later say nonprofit organizations, this information
applies across the board, whether you are a nonprofit leader,
an entrepreneur, for a for profit business owner that is

(05:11):
actually an athlete. Those who know me know I say
athletes and entertainers. You are a business owner because you're
the CEO of yourself. These conversations that we have, in
particular this one will challenge how you think about visibility,
how you think about influence, and the real strategy behind

(05:32):
making your message matter. We have too many clones, I
know we're moving towards AI and robots, but we are
human and let us remain that we don't need to
clone anything else. We need to understand strategy and understand
our strategy, all right, So I'm gonna go ahead and

(05:52):
do the introduction so I can get our amazing guests
on the stage today.

Speaker 2 (05:59):
Who do we have. We have Robin.

Speaker 6 (06:02):
Nathaniel, who is a season digital strategist like I just
mentioned twice, but thrice is even better with over twenty
years experience. I'm gonna keep saying that because when we
think about today's fast evolving media landscape, it's uncommon to

(06:24):
have that level of expertise. So when you hear me
repeat something over and over again, it's a reason. So
Robin has a BA and Communication and Media Studies from
the City University of New York. But Robin built his foundation,

(06:45):
and I want to say cutting edge, cutting edge foundation
through coursework, podcasting, social media, and digital storytelling. And he
just released a new book. I'm gonna let to talk
more about that. But he just released a new book
as well. So when we look at the academic edge
combined with his deep industry experience or should I say experiences,

(07:10):
he's not only a trusted leader in social media strategy,
but also an empathetic one. If you've been following me, connecting,
tuning in, or if you're listening later, you're gonna know.
There's a constant theme I have of when I bring
people on the stage. It's that book smart, but those

(07:34):
streets smart. And when you have those together, you bring
something uniquely to the table. And one of the things
that you bring through the table is empathy, not just sympathy.
As I mentioned earlier, he has a niche for nonprofit organizations.
He helped the nonprofit cut through all of the noise
and be heard by crafting social media strategies. But outside

(07:59):
of the non Robin works spans a wide spectrum of sectors.
He has collaborated with NBC Universal, Grammy Award winner Burning Drums,
Tony Award winner Arthur lewis an Emmy Award winning Local Government.

Speaker 2 (08:17):
Public Access TV, but he's also a silver.

Speaker 6 (08:21):
And Bronze Telly Award winner for the Convo TV and
was recently named a gold winner at the forty six
annual Telly Awards for Social Media. I slowed that down
because I need you to take that in Telly Awards
is a big deal, a really big deal.

Speaker 2 (08:40):
It is an.

Speaker 6 (08:40):
Honor that's judged by industry leaders, I mean from ESPN, Pixar, NASA,
and much more, recognizing outstanding storytelling across platforms. Many submit,
but few are chosen, and Robin was one of the
ones chosen. And I'm not surprised because when we first met,

(09:05):
our very first conversation and interaction, I mean, even as
we're going in to introducing each other, getting into all
those things, he wants to know more about me. The
first thing on the top of his mind is I
have some nuggets for you. Looking at the Seek elevation experience,
I have some nuggets for you and just went in
and what else can I do? And I want to
continue to look right. So this is something that is

(09:29):
a part of his fabric.

Speaker 2 (09:31):
It's real.

Speaker 6 (09:33):
This is not pretend or like so many people out here,
because I've dealt with some of them, hired some of them.

Speaker 2 (09:39):
They follow this new trend.

Speaker 6 (09:41):
They all sudden social media strategists or social media managers
or you know, to make that money. But then you
have some that it comes from within and it's born out,
and he's one of those individuals.

Speaker 2 (09:54):
So I am happy.

Speaker 6 (09:57):
I am honored to have Robin here, and I look
forward to where this conversation can go, where it is
going to go, and how you're going to elevate from it. So,
with no further ado, I'm going to go ahead and
bring into Fastige.

Speaker 5 (10:15):
Hello, how you doing? Sis?

Speaker 2 (10:19):
I am good? How are you too?

Speaker 5 (10:21):
Blessed to be stressed?

Speaker 7 (10:22):
You already know? Excited to be here? That was one
heck of an intro. I'm like, I was sitting here.
I don't remember being that excited or the level of anticipation.
It was like, you know American Idol with Ryan Seacrest,
You'll be like, and we're gonna announce. It was I
was like, am I getting on now? So God, bless you?

(10:43):
Thank you so much for having me listen.

Speaker 2 (10:45):
I thank you for being here. Let me know that
you can hear everything.

Speaker 5 (10:49):
Well.

Speaker 2 (10:50):
Do I sound good? Everything sound great?

Speaker 5 (10:52):
Look good? On screen? Do I sound good?

Speaker 2 (10:54):
You sound great?

Speaker 5 (10:55):
All right?

Speaker 2 (10:56):
Absolutely? All right?

Speaker 6 (10:59):
So let's get out. We're gonna get into it. But
how I want to get into it. I am a
strong advocate on just allowing the viewers and listeners know
a little bit about who you are, because a lot
of us we provide products, we provide services, but behind
all of that, we're human beings and there's a reason

(11:21):
why we even do what we do for those who
have intention. But I want us to just humanize ourselves
before we get into anything else. So tell the viewers
and listeners a little bit about who Robin is.

Speaker 7 (11:34):
Yep, So, Robin Nathaniel. I was born and raised in Brooklyn,
New York, to two immigrant parents in the Flatbush in
the Flatbush section of Brooklyn. Both of my parents are Trinidadian,
so just full of rich culture, good food, good music.
But I grew up in the mid eighties, so it
was a very volatile environment at this time. This was

(11:57):
in the height of the crack epidemic. Know, I remember
seeing like little crack vials floating around in puddles of
water and thinking they were toys, you know what I'm saying.

Speaker 5 (12:07):
So like that was my early upbringing.

Speaker 7 (12:10):
We were robbed at gunpoint as several times as a child,
I saw my parents handcuffed in our home, hiding and
crying under a kitchen table. And as I got older,
I still didn't realize that I was living in this tumultuous,
you know environment. Fast forward my mom's and my dad

(12:32):
split apart, and we separated where I went with my
dad and my brother went with my mom my father.
My father remarried and moved to North Carolina when I
was in middle school, and my brother stayed in New
York and ended up getting into some trouble and was
eventually arrested and sent to prison for twenty years for
a very serious violent offense. As I went in through adulthood,

(12:56):
I was just there to support him, sending him money,
doing the one two. And then when I was as
I actually when I was in high school, my moms
passed away. And when my moms passed away, it was
just like I just kind of went into my spiral
of being a rebellious teen. And as I went into adulthood,
I figured I have to kind of get my stuff
together so I could be there for my brother. So

(13:19):
I was a musician early in my career, and that's
one of the reasons I believe now I'm a speaker
and I'm all about creating, you know, brand identity and
helping organizations get growth.

Speaker 5 (13:30):
But at that time I didn't know it.

Speaker 7 (13:32):
And when my first child was born, I figured I
would have to like get a real job and stop
like gallivanting across the world. And that's when I went
into the nonprofit sector. I started off as a group
leader for Summer Camp and ended up moving up to
second in command at one of the largest nonprofits in
the country, huge branch of the YMCA, close to the

(13:53):
United Nations, about a twenty three million dollar budget, and
I was like one of the people being primed to
run that place one day, and then the pandemic hit.
And when the pandemic hit, me and my wife took
our kids out of New York and we moved down
to beautiful Atlanta, Georgia, and I reset, rebranded and pivoted
into my marketing career. Something I had been doing behind

(14:13):
the scenes independently, but it wasn't my main thing. It
was always something that I did for organizations on the
side while I had other jobs. And this was the
first time in my career that I leaned into it.
And since then God has just been blessing me with
opportunity after opportunity.

Speaker 2 (14:29):
Awesome. Let me get my notebooks.

Speaker 6 (14:30):
I already tell that I'm going to need to be
taking some taking some notes here to go back. First
of all, I do want to go back because I
want those who are listening and watching. There's a TATICS

(14:50):
talk that Robin gave and he touched a little bit
about his background. But let me tell you as I
sat and I listened to that talk and held back
tears and the frog in my throat. So you gave
you the very high level of the background. But I
encourage you to go listen to that talk. Robin King,

(15:11):
please say what the talk is one more time?

Speaker 7 (15:13):
Yeah, why we should consider our last words to someone
in all honesty. Just a side note, I'm like a
YouTube strategist right. I worked at vidiq for a while,
Like this is my jam. I had a different title
for it and tedex changed my title, so the title
it still works for me. That's what the universe and
got and it was supposed to be. But I did

(15:36):
have another title for it. So hopefully I'll do another
talk in the future and get to keep my title
same here.

Speaker 6 (15:41):
When I did my TEDx talk, I submitted one title.
They kept some of it, but it was not exact.
It was a splice. It just kept deconstructing social engineering
that piece, but then they changed it to how they
want to change it.

Speaker 5 (15:54):
They do it. I heard that too, and I was like,
come on.

Speaker 2 (15:58):
I was like, that's not the title I gave.

Speaker 6 (16:00):
At least you kept the core of deconstruction, social engineering,
the core of what I wanted, But that was not
the title. I submitted that we practiced, that we did everything,
and I plan on doing another tech X talk too,
So I do know that there may be a chance
that they changed the title, but as long as we
delivered that message, and that message you gave was amazing
because although you talked about you know, the mom and

(16:21):
brother and everything, you really was talking about even within
your sink method. And I'm not gonna get deep into
it because I'll let you because I don't know if
you're gonna touch it.

Speaker 2 (16:30):
You're it still ties into now. Voices.

Speaker 6 (16:32):
Everything is about voices. Everything is about being able to
speak and being heard and not holding back or getting
lost in situations, but to be able to use your voice.
And that's what I thought about even when I heard
the message. I mean, it delivered so much, so I'm
gonna type that up too later as we talk, say
one more time, I'm gonna type it up.

Speaker 2 (16:53):
As we you're.

Speaker 7 (16:54):
Talking, why you should consider why you should reconsider your
last words to someone.

Speaker 6 (17:02):
Okay, it was good, all right, all right, I just
had to go back just to that. So it sound
like earlie from what you just gave the rundown again,
it was about navigating your voice. So am I hearing
that when you was doing this before independently everything that

(17:22):
you was doing, was it somehow tied to amplifying voices
in some particular type of way.

Speaker 5 (17:29):
Yep. So I started my career in social back when
MySpace launched. So oh yes, yeah, there were.

Speaker 7 (17:37):
A couple of platforms before my Space, like Friends, Stirs,
and six degrees. I wasn't really on those, and to
be quite honest, I probably had an email address probably
for two years by the time, you know, MySpace came out,
So I was pretty new to the Internet as a whole.
You know, I was a bit resistant to it for

(17:59):
a while, and then finally this thing came along that
I really liked. And when I jumped on my Space,
I didn't know that I was pioneering social media, you.

Speaker 5 (18:11):
Know, you know, leadership.

Speaker 7 (18:13):
I didn't know that I was just like in the
Wild West with everybody else, you remember it. It was
like it was crazy. It was like the things that
was popping up on people's top eight and like that
whole vibe. But what I did was I used the
platform to connect people from different parts of the world
in the name of my music career. So at the

(18:35):
time I was working for a company or working with
a company I should say, I called End of the
Week and I was their first ever MC Challenge winner.
So I won this competition in New York City back
in two thousand and I told the organizers, I say, yo,
I want to be a part of this and I
want to take this across the world.

Speaker 5 (18:51):
Are you down? They was like, all right, whatever, do
what you want to do.

Speaker 7 (18:54):
So I ended up taking a book bag full of
CDs and a suitcase full of clothes and I moved
to Europe.

Speaker 5 (19:00):
I was like, I'm just going to go and do
this thing, which saying it out loud.

Speaker 7 (19:03):
Saying it out loud sounds crazy, right, But I did
this thing where I was like, I believe there's something
so much that I wanted to do it. When MySpace launched,
it gave me the vehicle to spread the message.

Speaker 5 (19:17):
So I would message organizers, organizers would message me, promoters,
other artists, and we ended up building this international network
using social media, so I would help artists get shows.

Speaker 7 (19:30):
I was just I had become like a social media marketer,
but I didn't know that that was even.

Speaker 2 (19:34):
A term, right, So.

Speaker 7 (19:38):
Helping bands grow on MySpace was my introduction to social media.
But since then, End of the Week is now in
over fifteen nations. We have international world finals. We just
had one in Uganda in twenty twenty five where we
bring winners from their countries and let them wrap in
their native tongue with multi lingual JD.

Speaker 5 (20:00):
It's insane. It's been featured on bt MTV, like been
on all kinds of different platforms over the years. It's
been twenty years now. But that was my introduction to
helping people and serving through social media.

Speaker 6 (20:15):
But what made you, like you said, you didn't even
know was a thing. This is just something saying, hey,
I want to do this, and you reached out can
I do this? And you was doing I mean, what
made you though? What was that spark in you or
that interest that drove you there?

Speaker 5 (20:31):
Like? What get you that?

Speaker 2 (20:32):
This is an interest?

Speaker 5 (20:33):
To me?

Speaker 2 (20:33):
This is something I feel in me to do.

Speaker 5 (20:37):
What I found is that.

Speaker 7 (20:40):
Regardless of what the shared interest is, right, regardless of
the shared interest. Let's say it's fantasy basketball, and that's
another thing I really love and care about NBA fantasy basketball.
It's very niche, very specific, but it's something that I
really love. Regardless of the shared interest. What I found
is the passion, the purpose, the reason for me wanting

(21:02):
to do the thing is because I get to bring
the people together in the name of the shared interest.
So in that season of my life, it was music,
it was hip hop. I was like planting flags. I
would literally pull up to a city, like, for example, Berlin.
I landed in Berlin, who's the guy who writes for
this magazine? Let me message them, go go get a meeting.

(21:23):
Before you know it, within a month, we would have
a venue book. Then we would be doing a show.
You know what I'm saying. And that was kind of
my introduction to it using social But social is just
the vehicle.

Speaker 5 (21:34):
The message is what.

Speaker 7 (21:36):
Is the driver, that's the gas, that's the thing that
really fuls me to do what I do. So if
it's social media today, it might be something else tomorrow.
But at the core of it, it's finding folks who
have shared interests, specifically that are aligned with my personal values, right,
So I don't go around bang it for people that
are doing crazy negative stuff. So if it's something that's
positive that we can all connect on, then the shared

(21:58):
interest is what fuels me.

Speaker 6 (22:00):
Absolutely, and the share interest there, like you said, you
was into music and word and so musicians, but then
again you wanted to amplify.

Speaker 2 (22:09):
You wanted to connect.

Speaker 6 (22:10):
So that's something that's just innate in you, is that
you want that, that's your intention, and then how you
achieve that attention.

Speaker 2 (22:18):
It just looks different right now.

Speaker 6 (22:19):
I wholeheartedly agree with you on that that can transform
how we do what we do, but it's the core
of what we want to actually do. So in you
doing that, you started back there in MySpace. There's no blueprint,
like you said, because already term for it. There's no blueprint.
You're just doing this. So what are some twists and turns,
some obstacles, some things you had to learn that helped

(22:41):
develop you today during that time?

Speaker 5 (22:44):
Yep.

Speaker 7 (22:44):
So as you know, social media changed over the years, right,
so very quickly we talked about six degrees, we talked
about friends there, MySpace came along and just like the
predecessors to that platform, it eventually died as well, and
that's when the dominant species, if you will, arrived, which
was Facebook now Meta. And when Facebook came out. I

(23:06):
don't know if you remember this, Alakeisha, but you had
to have a college email address. You had to have
a college email address to actually get a Facebook account.
So at the time, my little brother Vinyl Richie, this
is before they went public and was big. This is
when they were a bunch of guys operating out of
a Harvard dorm.

Speaker 5 (23:24):
Right.

Speaker 7 (23:25):
So my brother vinal Ritchie, he's a DJ, big shout
out to him. He had Facebook and he was like, oh,
you're still on my Space. He was like, my god, like.

Speaker 5 (23:34):
What are you doing with your life? I was like,
what is that. He's like, Nah, you can't do that player.

Speaker 7 (23:38):
You gotta get a You're not in college, right, And
I was like what. So there was this like I
don't know if you remember when Clubhouse first came out.
Do you remember Clubhouse?

Speaker 2 (23:48):
Yes?

Speaker 6 (23:49):
Oh, you had to get invited to it, and you
had to get invited. You had and you had to
have iPhone yes, it wasn't Android at first. You had
to be invited and or at least have some type
of Apple products. Or whether it's a iPad iPhone. Yes,
absolutely so.

Speaker 7 (24:04):
Facebook created this exclusive VIP experience early on in their beginning,
which I think if you think about the big picture
of where they ended up, I think that was huge
because no one was doing that.

Speaker 5 (24:14):
Everybody wanted you to get on that platform.

Speaker 7 (24:16):
It was like sign up, sign up, where they were like, no,
you can't sign up unless you're a kid in college.
So I think that was one step, and then from there,
once the platform started coming out, whether it was Instagram, YouTube,
I was just always nimble, able to jump on a
platform and learn it quickly and then try to leverage

(24:36):
it for what I.

Speaker 5 (24:37):
Was working on and at the time was music.

Speaker 7 (24:40):
When I realized that I could build my business around
social and marketing is when TikTok came out into well,
TikTok blew up, I should say, in twenty twenty, and
I had some videos go viral, millions of views, and
people kept coming up to me like Robn, how did
you do that? While I was trying to sell the
music production at the time, I was like, wait a minute,

(25:01):
maybe this is not what I need to be serving them.

Speaker 5 (25:03):
It's not music that they need.

Speaker 7 (25:05):
They need this and That's when I really leaned into
my career and again eventually led me to be an
award winning social media strategist, which is insane for me
to even say out loud, but your intro helps me
to put into perspective because sometimes you look at yourself
and you're like, you don't look at accolades as like
something you carry with you. But now I'm realizing that

(25:26):
wherever I go, that stuff follows me, and I'm proud
of it.

Speaker 6 (25:30):
It follows you, but it also precedes you. Sometime when
you're living in it, we don't catch it, right, We
don't pick up what's being put down because we're in it.

Speaker 2 (25:43):
And sometimes you sit back.

Speaker 6 (25:44):
And be like, oh way, yeah, that's all me, that's
what I'm doing.

Speaker 2 (25:48):
And so yeah, sometime we pause and we get to
see it.

Speaker 6 (25:51):
So you got a chance to navigate, like I said,
this ever changing landscape. You're touching each of them, and
and in doing that, your understanding it is almost like
learning different languages.

Speaker 5 (26:03):
Right.

Speaker 6 (26:03):
So it's almost like if I'm going to be a
world traveler and I need to go learn how to
speak Spanish and then French, and then like you're literally
navigating different languages because they're all different, right they are.

Speaker 7 (26:17):
And it's and and a challenging thing about it, especially
for people out there who struggle or fear social is
that the challenge is is that it changes every day.
So me, I'm in the space, like literally, I have
a nine to five job. I work for local government.
I do social I lead a social media team for
local government. I also have a business, a boutique social

(26:39):
media agency, and I also am a content creator. And
I can't keep up with it that the gurus, And
I'm not knocking anybody, I want to start by saying that,
but I got to put this out there.

Speaker 5 (26:50):
I gotta speak my truth. Please do I feel like
many of the gurus in this space feel like sharing
news first is serving people. It's not just about news.

Speaker 7 (27:06):
It's not just about what is the hack of this
week or this day. So far too often we see
CEOs like Adam Assuri from Instagram get on a live
and tell you what to do, So you run this
way across the street because he told you to go
that way. The next day he jumps on the live,
he does the same thing, but he tells you to
go a different way. So many of the gurus are

(27:27):
following him and they leading you astray. Where everything that
I am trying to teach right now is all about
algorithm proof content. It ain't about what's changing. It's about
you focusing on a who you're trying to serve, right
b what your intention is, and then see just delivering

(27:48):
value to them. Like the moment that we can take
the finger off of what do I get, how can
I win, and flip that switch into how can I serve?

Speaker 5 (27:56):
How can I help people?

Speaker 7 (27:58):
Then all the blessings that all the opportunities will come,
and the gurus ain't teaching that. What they're teaching is
like if you want to go viral, here's what you do.
Like I don't know if you remember these games Alakisha.
They were video games like Mortal Kombat, Up, down, down,
left BB.

Speaker 2 (28:14):
Yeah, you know you're trying to keep up with all
of them.

Speaker 6 (28:16):
I just started sliding on the buttons, and somehow people
because all the combinations because it was just so much
you don't.

Speaker 2 (28:22):
Know what's the direction to go. And I was like, oh,
I just created a combination. I don't know how, So
you got it.

Speaker 5 (28:28):
That's what it is.

Speaker 7 (28:29):
It's like you people would have little notepads where they
will be like up, down, left, left, abbc. And that's
what many of the people in the space, the so
called gurus in the space are teaching, like Hey, this
is the cheat code and this is the hack.

Speaker 5 (28:43):
Like nah, it's.

Speaker 7 (28:44):
About service, serve people, and all of that stuff will
pay off. I talked about going viral on TikTok, having
a few videos. They did like four or five million
toll of these two videos in particular, you know how
many clients they brought me Alakeisha zero? Absolutely none. I
did a video on Facebook reels two hundred and fifty views,

(29:08):
brought me a client that generated a ton of revenue
for my company, two hundred and fifty views. So people
are caught up and that we talk about it in
the book about reassessing how we view metrics and thinking
about impact versus vanity metrics, like how are you shaping
people's lives or contributing to their lives versus how many

(29:28):
times did.

Speaker 5 (29:29):
They like your picture?

Speaker 6 (29:31):
Listen, That's why I blew you up and amplify you
because I wanted to kind of stay here a little bit,
because what you're talking about is why people feel intimidated
about using social media platforms lost about it. I am
one two that either invested in it hired other people
who are just following, to your point, just following trends
and not really giving me because even though I hire

(29:54):
you to do something for me, because I don't know
that thing. I'm a business woman, so I study enough
to have have informed conversations.

Speaker 2 (30:01):
So if you can't give me an answer.

Speaker 6 (30:04):
That is like somewhat fact based, and you're just telling
me this is just this or this is just that,
and you're changing already know it's not something's not right,
but like to your point, they're following people that look
like they're winning and they don't know which direction they're
going because it's changing every time someone gets behind the mic,

(30:24):
or they're just focusing on that viral moment. And I
want you to just drill in a little bit about
this point you made because I had this conversation with
someone else too.

Speaker 2 (30:32):
Client. You have all of these followers, big number.

Speaker 6 (30:37):
You have all these individuals that may have even watched
the video, but they're not converting.

Speaker 2 (30:43):
So you achieve the goal of being viral.

Speaker 6 (30:48):
But what does what does that equate to if everything
else isn't set up. So talk a little bit more
about focusing on algorithm and you can have two hundred
and fifty versus two hundred fifty thousand if you focus
on one algorithm, but intentionality of whatever it is.

Speaker 5 (31:05):
Yep.

Speaker 7 (31:06):
So I'll start by saying that many of my concepts
and philosophies around this are in direct conflict with what
many people in the industry would say. So I'll give
that as like a disclaimer, so you can take.

Speaker 2 (31:23):
You let's go.

Speaker 7 (31:24):
And that's why I wrote the book, because I wanted
to have something that would be timeless, to kind of
put it all on paper. And again in the book,
I say that a lot. I find myself writing that
although many would disagree, you know, Like, I say that
a lot because I know because I'm in this space
and I hear I hear these walls talking, you know

(31:45):
what I mean. So I think that when we think
about the algorithm, right the algorithm is different on different platforms,
and almost it has like a spooky, almost bigfoot yetti
and up mountains type of vibration. Right now, when people

(32:05):
say the algorithm, it's never like, oh, that warm and
fuzzy algorithm. It's always like the algorithm like it's a
scary thing, you know what I'm saying, And and and
for me, that's why I'm leaning towards algorithm proof because
my ideas, concepts and frameworks are meant to be used
on any platform and work on any platform. And I

(32:29):
and I've seen it happen over and over again as
long as people's intentions are pure and they're and they're
they're rocking from a place of service as opposed to
coming with it, coming to it with an opportunist mentality.
It's not like, Okay, let me double sales and like,
and I get that we all have to keep our
lights on.

Speaker 5 (32:49):
We all have to have a business. I understand that.
But most people who.

Speaker 7 (32:53):
I'm around, our service led and driven. They want to
serve people. They want to help people, Like even a
person like you. I know your story, and I understand
that you had a raw journey, like a difficult journey
to end up where you are, and now you serve
people and you give voices like myself a platform. And
I believe that once we can like ignore this concept

(33:17):
of like serving an algorithm and serve our audience and
our people, then we'll see the progress. So simply to
say to say all of that, I say all of
that to say this, don't worry about the algorithm. Algorithm
is just a way to say audience. You know, you

(33:39):
can actually become one with your audience. So essentially you
are the algorithm. My man Joel Daniels said that you
are the algorithm once in a post and it stay
with me. But yeah, and there's one more quote. There's
a lady, her name is Marshaan Evans, and I heard
her give a speech once and she said, stop following trends,

(34:01):
create categories.

Speaker 5 (34:03):
And that's what I would encourage people to do.

Speaker 6 (34:05):
Ooh, stop following trends and create categories.

Speaker 2 (34:10):
See I mean. And what you're speaking now is.

Speaker 6 (34:15):
To the point of we can get some stuff from
the outside, but we have to take some things and
have to process them ourselves and be you know, just
informed intelligent about it. Because there's so many people that's
running you all over the place just for you to
drop them a dime. But the stuff that you're saying
is fact based. Like if we just go back to
the basics of anything, just go back to the basis

(34:36):
of why we do what we do, go back to
the basis of humanity.

Speaker 2 (34:40):
Those things you're.

Speaker 6 (34:40):
Pointing out are put right back into why you do
what you do the business of it. So, like you said,
not chasing just algorithms, chasing how to serve and if
you find out how to do that correctly and speak
that correctly and however you're serving, whatever means you're doing it,
it's going to also follow algorithm with having some tidbits

(35:01):
on what you need to do, cause there are some
things of how you need to say it or what
you need to do to kind of land on those
different algorithms and different platforms a little bit correct.

Speaker 7 (35:11):
Yes, there are technical aspects to all it is too,
so I won't discount that.

Speaker 5 (35:16):
However, I believe.

Speaker 7 (35:18):
That people put too much of their bandwidth into that
as opposed to putting bandwidth into who am I serving?

Speaker 5 (35:29):
Right? What are the results that they need?

Speaker 7 (35:31):
And being intentional with how you deliver information content, how
do you want to frame.

Speaker 5 (35:37):
It to them so they can get to that result.

Speaker 7 (35:39):
So that's what I don't want people tinkering over hashtags.
I think, like where we are in twenty twenty five,
if you spend in more than five or ten minutes
on hashtag on hashtags, I think you're wasting time. I
think what you need to think about is what are
the pain points of this person that I'm trying to serve.
What's their name, where do they live? You know what
I'm saying, What is their what's keeping them up at night?

(36:01):
And how can I provide a solution for that? And
that's revolutionary thinking in a lot of ways, because people aren't.
People are thinking about their own pain points. And I
find that, again, this is just my journey, right. I
found that when I stopped looking inward and started looking
outward towards others, you know what I mean, the opportunities

(36:25):
came faster than I could even imagine, you know what
I mean. Like, I'm sitting here with you at Lakisha
and this is an honor for me. You know, I'm
on Pace right now to try to get on about
sixty sixty three podcasts before the end of the year.

Speaker 5 (36:40):
You know what I'm saying, already booked.

Speaker 7 (36:42):
I just got to show up and they got to
not cancel, right And that's but that's not even about
me having an accolade that I did sixty podcasts. It's
about me saying, you know how many people I can
reach I can probably a quarter of a million people
according to the statistics that I'm adding up, according to
your monthly listenership, their monthly listenership, like a quarter of
a million voice people I could impact with my voice.

Speaker 5 (37:05):
And that's a huge honor. So I'm serving. I'm not
here like hey, like what can I get?

Speaker 7 (37:10):
I'm here thinking about how can I help to simplify
this scary monster in the mountains, the algorithm and help
people impact the people that they were born to.

Speaker 6 (37:21):
Serve, And not even just now just you getting on
all of those platforms in the real estate that that
builds for future listeners, especially like your books. As in
the AI era, we're going to continue to move towards
that direction. So it's relevant now, but imagine how it
continues to grow. What you do, the seeds you're planting,
How you're gonna have so many trees all over this

(37:43):
world from what you're doing right now. I mean, because
artificial intelligence has always been here, but we're continued. Just
like we talked about social media, We're continue to morph
into other levels of it and expand all the way out,
and we need educators to bring us all all the
way back in. All right, So how did you start
focusing on what was your thing of saying, Okay, I

(38:05):
want to start helping nonprofit organizations. What was it about
them that you've seen that the noise would drown them out?

Speaker 2 (38:14):
Possibly a lot more than any other sector.

Speaker 5 (38:17):
Yep, So there's a few reasons.

Speaker 7 (38:20):
I'll start by saying that my career started in a
nonprofit sector. So I have a really big part of
my heart that's committed to nonprofit organizations. Because if it
wasn't for the nonprofit organization that gave me an opportunity
as a part time employee with no college degree and
a baby on the way right and was flexible with

(38:42):
me to allow me to travel to Europe and go
do all of the stuff that I was talking about,
and they come home to a job right to help
me and help me to grow as a professional and
become a leader in their organization, I wouldn't be here.
So I always give a shout out to the YMCAF
Greater New York, specifically the Vanderbilt branch. People like Lauren Barr,
people like Lisa Garcia, Anita Harvey, you know, Loretta Tripiani, Melcy.

(39:09):
These people are folks who poured into me before I
had the degree, before I was a social media communications guy, right,
So that was one reason. The other reason was I
audited my client base. I was like, wait a minute,
like this is a you know, a routine. It's like,

(39:30):
I'm meeting nonprofits because I work with nonprofits, because I
have a nonprofit lens. But I think what separated me
was the fact that I have worked in every sector.
So I started my career in nonprofit leadership where I
did some social and marketing obviously in that leadership role,
but then I became a marketer for a private company, right,

(39:51):
And then I worked for another private company doing social
and then I ended up at you know, a local
government agency in the public sector. We like to have
twenty years of experience and to have worked in every
single sector.

Speaker 5 (40:04):
It gives me a unique lens on socials.

Speaker 7 (40:07):
So I believe that unique skill set is also one
of the reasons why I pour into nonprofits because when
they get somebody, the person is like, oh, I'll make
your CANVA graphics and I'll upload them for you. Here's
the price. Where I'm like, no, no, no, no, no, no,
who are we serving, what's the mission?

Speaker 5 (40:25):
Let's really unpack it and for that reason, I'm committed
to working with them, although I do work with for
profit organizations as well.

Speaker 6 (40:35):
So it was really from the inside out. Again, everything
you talk about is from the inside out.

Speaker 2 (40:39):
This is one who were there for you.

Speaker 6 (40:43):
Nonprofit was there for you as a base, but inside
of that them being there for you, you also were able
to audit and see things directly. What are some of
the biggest things that you've seen for when you think
about nonprofits when they're trying to make themselves more visible.
I mean, first of all, it's hard already make themselves
visible offline, let alone visibility online. But what are some

(41:06):
of the things that you've seen their struggles, mistakes or
what have you were trying to build visibility online.

Speaker 5 (41:18):
There's a couple of things that come to mind.

Speaker 7 (41:20):
The first thing is not prioritizing digital and social. Many
of the nonprofits that I work with a larger nonprofits,
they have a few million dollars in the budget, so
they have like marketing lines and their budget and stuff
like that. But there's a whole group of nonprofits that
I try to serve with free content that they don't

(41:43):
dedicate any resources to social or digital. They sometimes like
print flyers and hand out flyers. They sometimes get billboards
and put up billboards or posters at bus stations and
all of these you know, day means of marketing.

Speaker 5 (42:02):
And getting the word out about stuff.

Speaker 7 (42:03):
So I think the biggest thing that I see on
one of the major things that I see is that
folks are not prioritizing digital. And the reason I believe
is because in a nonprofit sector, we wear so many hats, right,
Unlike a huge company like you know, at and T
or IBM or something like that, where you have the

(42:24):
person who does the job, their coordinator, their assistant and
their intern right where in a nonprofit sector it's like
the CEO is also the CFO, you know, and the
COO and he might have like, you know, an assistant
or intern or something like that. So I think being
aware of their resources and allocating them to areas that

(42:47):
should be a priority right now. And if you are
in a leadership position and you are like putting off
this thing because of whatever fear you have around it,
or if you don't believe it's a prior already, whatever
your reason is, this is a call to arms, stop
what you're doing and start prioritizing it. Many of you

(43:10):
are like at this point of the year, projecting for
what the year is going to look like and preparing
your twenty twenty six budgets. Whenever you're listening to this,
whenever you guys are in budget season, you need to
prioritize a social media line within your marketing budget. And
if you don't have a line in your marketing budget
for it, then make your marketing budget social media or

(43:30):
make it digital. Because people got to stop throwing money
out the window on these billboards.

Speaker 6 (43:36):
It's crazy, right, But even Toil your point though, right,
so is it a mindset thing as well? Because yes,
some smaller nonprofit organizations.

Speaker 2 (43:48):
Don't do it. It's still archaic, it's very dated.

Speaker 6 (43:51):
But then when you look at just even some of
the big ones like the Goodwills, the Salvation, i'micering it's
almost like a mindset because I don't see them oversaturating
the direction.

Speaker 2 (44:00):
That we are right now. I don't see them doing there.

Speaker 6 (44:03):
I mean, I get it, they're so big that people
know them and they kind of know the goal there.
But still, even when people knowing you, why not expand
your voice? Why not be present? Why not just be
future thinking?

Speaker 2 (44:15):
So to me.

Speaker 6 (44:16):
Is it also possibly just a mindset thing when it
comes to nonprofit big or small, to kind of think
that we move in.

Speaker 2 (44:24):
A service way.

Speaker 6 (44:25):
We're not profit, although nonprofit doesn't mean no profit, but
the mindset of we move in as less service way
versus a profit commercial way.

Speaker 5 (44:40):
I don't know.

Speaker 7 (44:41):
Yeah, I think it could be mindset when we think
about leadership. Right, So I don't think you know some
of these organizations. I'll use the YMCA again. YMCA is
hundreds of years old, like yes, hundred rids up right
capital Ah, you know what I mean. So this is
an organization that has had leadership over the years. The

(45:02):
leadership that is in place now across the world for
all of these legacy nonprofit organizations. You have the key.
You have the key to the future, to the expansion
of your organizations. And I believe that the more than mindset, Alakeisha,
I believe that it's almost a conforming mindset. It's like, hey,

(45:27):
over the last ten years, we've had incremental growth with
our donations, with our revenue that we generate from our services,
and we've been doing the same thing. Let's run the
same play, don't tweak it too much and I've been there.
I've been there with a table of leaders planning our budget.
And because I wasn't trying to rock the boat so much,
I wasn't like, nah, we need to turn up the

(45:49):
marketing budget by thirty percent on the social media line.
Like I didn't do that because I wasn't in the space.
Now I'm in this space, I can do that. I
can say that that.

Speaker 5 (45:59):
Whatever your marketing budget is, make if you're spending money
on ads and newspapers, if you're spending money like I said,
in billboards, bus stop signs, all of that kind of
old school marketing, make a shift. Bring in some people,
right that.

Speaker 7 (46:17):
It doesn't have to be me, but bring somebody in
maybe for a consultation. Let them look at your resources,
and you can see you'll see the results because unlike
those other mediums that I talked about, you can actually
track the results with social especially if you're investing in
paid advertisement.

Speaker 2 (46:35):
That's a good point.

Speaker 6 (46:36):
So those who need to go back and look at
a second we had about data, this ties in together.
I mean data it's a story. It tells you everything.
Data points tell you everything you need to know for now,
the past, and where you're going in the future, and
so if you have a platform such as social media,

(46:56):
you can get those data points. So we talked about
some opportunities that's possibly there forward. Think about this because
you know some I'm gonna say, all there's challenges or
what challenges possibly can nonprofit organizations be facing as they're
looking at using social media platforms.

Speaker 7 (47:15):
The biggest challenge or one of the biggest challenges, I
should say, is bandwidth. Like I said earlier, many nonprofit
leaders are wearing multiple hats. So your marketing person is
also your you know, lead fundraiser, and you know your
communications director, and they wear all of those hats. So
one thing that I've recommended to people is to do

(47:37):
a bandwidth audit. Look at your key players around the
table and find out what they're doing with their days
and like, are we making the best use of our bandwidth?
And I think once you can kind of crack the
code on who the person is, take some stuff off
of their plate, right because in a nonprofit sector, we
often just keep on piling the stuff and you get

(47:59):
another thing and do another thing, especially if you do
it well. And that happens in a private sector as well,
but especially in the nonprofit world. If you do something, well,
let's give you more. You could do that well too,
let's give them another thing. I think we need to
pump the brakes on that. Let the people do what
they were hired to do and pull something off their
plate to create the bandwidth to prioritize social is.

Speaker 6 (48:20):
There I mean, since your nonprofit, especially if you Federal
five oh one C three and all that, are there
any type of grants that they can possibly be looking
at anyway to allocate a line item towards marketing or
what have you do? Because I don't think a lot
of them probably even think about. As I try to
go for grants or raise money or get funds, it's

(48:42):
always for these other things that you're generally used to.
But what about allocating line items to bring people such
as yourself to allocate for those things? I mean, is
that possible for nonprofit organizations to do?

Speaker 7 (48:57):
I love that you said that you talked about nuggets earlier.
That was a nugget right there. So there is a
grant right. I know that Google has one that you
can write for. I believe, Alakeisha, I believe they give
you ten thousand dollars a month for ad spend on
Google platforms, so they give you and.

Speaker 5 (49:17):
I could be powered.

Speaker 7 (49:18):
I might get that number wrong, but I know it's
like thousands of dollars that they want to give away
to nonprofits to run Google ads and Google ads. The
investment that you would make to bring a person like
myself or someone from my team to come in and
run it would be worth tenfold what you're getting. You
know you'll make the money back when you think about

(49:38):
the fact that that you're getting funds from Google to
do it. So there are tons of grants out there,
and that's something that I can do a better job on.
So that's why when I said it's a nugget alert,
that's good for me because I'm always trying to find
ways to go above and beyond on how I'm serving folks.

Speaker 6 (49:55):
Absolutely, and that's why it's good for them to connect
with people like yourself so they can have these conversations
thinking through how do we make this stuff happen Because
a lot of times we stop at something that we
deem a problem because we're not even trying to get
to the solution. We just say there's a problem, but
there's a solution to everyone because a problem is just
literally an emblem. It's a symbol of something waiting to

(50:17):
be solved. So you can't just stop there. And so
that's why I was thinking, Yes, there's got to be
something here your nonprofit.

Speaker 2 (50:25):
Maximize it when.

Speaker 6 (50:26):
You're a nonprofit, and not only maximize it when you're
showing that you're asking, or you're applying for, or you
requesting things to become better perceptions. Everything that's just speaking
volumes about your nonprofit. Right, so these are things you
want to request, you want to demand. So that's speaking
to not only getting that particular service or help, but

(50:48):
to speaking to the seriousness you have of a nonprofits.
I think a lot of time, especially smaller ones, we don't.

Speaker 2 (50:56):
Take it as serious. I just because you have nonprofit
behind it.

Speaker 6 (51:01):
We have to operate as if it's a corporation else
like it's a profit.

Speaker 2 (51:06):
So that's what they would do.

Speaker 6 (51:07):
They will find it every single way you know, to
bring in who they need to bring in. So if
you were to really just look at a nonprofit organization,
no matter what level, and you wanted to say, listen,
this is how you're going to get your breakthrough, and
this is how we're.

Speaker 2 (51:23):
Going to break through.

Speaker 6 (51:25):
The noise you not you know, dreading over it every
so and so, time to get whatever. What would you
say to them, this is what needs to be done
to kind of get on an automated type system.

Speaker 5 (51:39):
Yep.

Speaker 7 (51:40):
So I'll give you a quick, you know kind of plan.
So we talked about bandwidth. That would be the first
thing I would do that exercise, Sit down at the table,
figure out who's the person that's going to do it right,
who's going to be in charge of this Second, I
would want to identify who we're speaking to find that,

(52:01):
you know, depending on the size of the company, right,
people think about their ideal audience, you know, in demographic
terms as opposed to psychographic terms, and thinking about what
the person's values are, what do they believe in, Like
we talked about earlier, what are their pain points? So
identify who that person is that you're that you're serving.

(52:22):
There are tons of exercises that you can find online
to do that, but really stop trying to talk to
everyone and just try to talk to that person because
everyone will still hear it. I think that's the fear
that people are like, No, I can't like have an
ideal audience member because then I'm gonna miss out on
all the other people.

Speaker 5 (52:38):
Don't worry about that. It'll it'll, it'll fix itself.

Speaker 7 (52:41):
Just focus on who is the person you're trying to
serve from there, I would try to identify which platform
that you your people are hanging out on, your people
are active on. Think about you know, if you have

(53:01):
an existing email list, for example, to run some type
of a survey to be like, hey guys, we're starting
up our social media. We're doing this promotion for someone
to win one hundred dollars Amazon gift card. If you
do this survey, your enter to win. So give them
some incentive to do it. Get some hard data to
figure out where your people are. So let's say they're

(53:21):
on Facebook. Now you know that seventy five percent of
your audience is on Facebook, So that would be the
platform that I would start on. And here is the
ninja trick. Don't try to get on all of the platforms.
That is the killer for people. They sit there and
they're like social media it is let's ride into the sunset.
Let's log on and sign up for everything, TikTok, YouTube, Twitter, x, threads,

(53:47):
blue sky.

Speaker 5 (53:49):
Just slow down. Now.

Speaker 7 (53:51):
Side note, I would recommend reserving your handles on all platforms.
That's okay, but don't feel like you need to nurture
and water every platform at once. What's gonna happen is
all of your plants are gonna die. What you wanna
do is just water the main platform, which in this
scenario would be Facebook, right. And then the next step

(54:12):
is once you have the person you know who you're
speaking to, or you have the staff member who's gonna
take lead, you know who you're gonna speak to, you
know what platform you're gonna go on, then I would
prioritize what medium you want to lean into, so I
wouldn't go into it like, Okay, this week, we're gonna
do five carousel posts, and then next week we'll do video,
and then the week after that we're gonna do text only,

(54:33):
and then we're gonna do photos. I would just pick
one to start, let it run it for like six months,
like you don't need to get to elaborate. If you
have someone on the team or a resource that could
help you to diversify the content early where let's say
you did video and pictures, that's okay, but don't feel
like you need to do everything once you prioritize the

(54:55):
medium that you're gonna use, then I would just let
it rip, and let it rip for at.

Speaker 5 (55:00):
Least six months.

Speaker 7 (55:01):
After six months, review the data, see what worked. If
you saw that all of the videos you did tanked,
but the one infographic that you did describing an important
stat in your area of expertise hit, then maybe we need.

Speaker 5 (55:14):
To do more of those.

Speaker 7 (55:15):
And that's just a quick and dirty start to how
you can kick off on social media.

Speaker 2 (55:20):
And that's called strategy.

Speaker 5 (55:22):
No.

Speaker 6 (55:23):
I like what you just said as far as this
is what we say ladies and gentlemen challenging the status quo.
And I know so many people are so desperate on,
you know, getting a breakthrough because it is it could
wear you down and you're just trying to figure it
all out and just trying to go. But I love
what you're saying now, and that's why I magnified you,

(55:47):
because you're really challenging the status quo that I believe
can completely help individuals. Because the number one thing you hear,
outside of the stuff you said earlier, as far as
go viral, you ain't doing this if you make is
get on all of them, jump on all of them.
If you ain't, if you're not on all of them,
you're not doing it right because it is overwhelming. Like

(56:08):
I couldn't even I couldn't even add TikTok to my thing.
I said, listen, I'm already trying to cross do this,
and then I had to hire someone and to focus
on that because it is a lot, and then it
could take you away from the.

Speaker 2 (56:21):
Very thing why you're even trying to get on there anyway,
is to serve through your product indoor service.

Speaker 6 (56:29):
Now you turn to a I don't know what, you
turn into a machine that's trying to maximize all these
social media platforms, get all these engagements for everybody else
that own the social media platform. We ain't gonna get
on into that. But I like what you said, focus
on something, master it. That's business one O one, right,
because that's where we apply to when you talk about

(56:50):
a business. It says, even if I have like myself, right,
I have so many different niches, but certain things, I
have to just put all this into here because when
that hits, then everything else can continue to you know,
it's a trajectory for everything else. So if you focus
on a platform or to and master that then people
are following you to other platforms too.

Speaker 2 (57:11):
Is that I mean that's correct, I mean reverse.

Speaker 7 (57:13):
Engineering absolutely, And I think you know, when it comes
to being on multiple platforms, there are ways right to
simplify it if you use social media management tools like
you know, buffer, a girl poll, stuff like that, so
you can do it easily.

Speaker 5 (57:30):
However, what I'm trying to do right in my work
this is like, this is me doing like academic research.

Speaker 7 (57:37):
I'm nerding out over this stuff. I'm reading books, writing
reports on this stuff. And what I find.

Speaker 5 (57:44):
Is is that there's a piece of this that, at
the end of the day is still creativity.

Speaker 7 (57:50):
There's a piece of this that should bring you some
form of joy. And if you find yourself checking boxes,
it might not be the thing to do. And that's
what I want people to avoid. And don't get me wrong,
I leverage social media management tools at work every single day,
like I use them every single day. But what I'm

(58:10):
saying is, if you're starting something new, you don't want
to jump into it just checking boxes. Okay, I scheduled
all the content out for thirty days. Done, let me
walk away, like it can't be that. What you want
to do is create a deeper human connection with your audience,
that part, you know what I mean, and that intention
before you even jump into the ring, like you know,

(58:31):
like my intention is to serve them and make them
feel like this and take this action so they can
live better lives or whatever your missional purpose is.

Speaker 2 (58:41):
And that's how we actually get.

Speaker 6 (58:44):
Intentional engagement, because sometimes if we go the other approach,
we may get all the things that they say we'll get,
like I mentioned earlier, we may get the numbers, we
may get that, but we don't have like that intentional engagement.
That is high ability of conversion, right, a high probability,
because I would rather if I have individuals that are

(59:07):
connecting to me, I would rather have five people that
connects with me, and it converts in whatever manner it's
converting to something that manifests from what it wasn't then
to have five hundred people just have eyes on me.

Speaker 2 (59:23):
I mean, what's the point, right, So I wanted to convert.

Speaker 6 (59:27):
Whether I'm doing could do something for you or you
could do something for me, there's still a conversion of
this particular connection that we have. Something grew from it
other than I watching air listening.

Speaker 2 (59:40):
It's no point.

Speaker 6 (59:40):
A lot of us just feel validated by that and
didn't still be struggling and whatever else that we're actually doing.
The purpose is to come up out of that. So
I love that you say that. So what are some
of the things. First of all, where can people get
your book? But what are some of the things that
you cover in your book that can help individuals?

Speaker 2 (59:56):
And is it the SINC process?

Speaker 6 (59:59):
Yes, you're focused on nonprofit organizations, but it can apply
to anyone across the board.

Speaker 5 (01:00:05):
Yep.

Speaker 7 (01:00:06):
So to get the book, the easiest way is I
give stuff away. I'm always out here. I'm like Santa
Claus out here. So I have a thing that I'm
calling the social media sink Bundle. If you visit landthtalk
dot com spell that way landthtalk dot com, I give
you two free ebooks around social media, as well as

(01:00:27):
a checklist that you and that you can use right
now or ready to use actionable checklists, as well as.

Speaker 5 (01:00:33):
A preview, a free preview to my book.

Speaker 7 (01:00:35):
So I'll give them the intro forward as well as
the first chapter. And there's also a link in that
document on how If you like that and you wanted
to support and purchase the book, and also you'll be
on my list and then if you have questions you
can email me directly from there. So I'll give you
a quick and dirty breakdown of the SYNC method. So

(01:00:57):
this started from my ted talk with in person communication,
and when I was thinking about writing the book, I
was like, man, like, that's the book too, and I
for so long I was like, no, I can't do
it because I said, nah, this is the book.

Speaker 5 (01:01:13):
So ess for simple.

Speaker 7 (01:01:15):
Really going into your interactions on social and challenging yourself
to make things easy to understand.

Speaker 5 (01:01:24):
Far too often online people want to be the.

Speaker 7 (01:01:28):
Smartest person, the hypothesis of the hypothenews of the hypothetical hydrogenists.

Speaker 5 (01:01:33):
Like dude, think you lost them, like you lost everybody? Right. Yeah.

Speaker 7 (01:01:38):
One of the greatest compliments I ever got in my life.
I was on a podcast with a lady named Chris
Bradley and she said, Robin.

Speaker 5 (01:01:44):
When you teach, you just make it so easy to understand. Right.
It wasn't Robin. The editing on that video is amazing, Robin,
that video in viral. It was like, you make things
simple and easy to understand, and we're in an age
where simplicity sometimes it's a bad rap. Sometimes easy to
understand has a negative connotation. What part of the game

(01:02:07):
is that, Like, we want people to be able to
understand our messages so that way we could impact them.
So ES's for simple.

Speaker 7 (01:02:14):
Why is for yield to your intentions. I know we
talked about intentions earlier. It's really about before you put
anything out, think about how you want people to feeld,
think about how you want people to respond and be intentional.
How can you serve them? Don't just create to create,
create with intention. N is for natural. You're an attorney.

Speaker 5 (01:02:35):
Right, when we connected the first time, I felt like
I was talking to my cousin right.

Speaker 7 (01:02:40):
It was like it was pure, it was real. There
was not corporate speak. There wasn't any legal jargon. And
I imagine there's times where you have to go into
a space and you have to present like that. But
when you're connecting with people, you're trying to serve. I'm
confident that that's how you show up the same way
you showed up for me, which I could cut through
anything that was like not authentic and it was pure authenticity.

Speaker 5 (01:03:04):
And that's what INN is about. It's about turning off
your corporate speak online.

Speaker 7 (01:03:08):
You don't need to like talk to them like you're
talking to Jimmy in the conference room. Talk to them
like it's your best friend. And that's the key when
you write, when you record, visualize the person that you
care about the most and speak to them with that tone,
speak to them with that intention. And the last step
is see change it up on social Like I talked

(01:03:28):
about earlier, we get sent this way, get sent that way.
It's really important to be okay with testing and trying
new stuff. If you've never written a long form article
on LinkedIn, maybe you should try it. If you've never
done short written content on x or Twitter, maybe you
should try that. If you've never showed up on video,

(01:03:49):
maybe test that out. See is really about experimenting and
finding the vibe for you. And that is a quick
and dirty breakdown of the SINC method.

Speaker 2 (01:03:58):
I love that, especially the right Keep it simple, Keep
it simple, keep it simple.

Speaker 6 (01:04:04):
I remember actually when I was in law school, surprisingly
because you use a lot of jargon, a lot of this,
but I remember in one particular course that I took,
they always said I got a lot of things marked up. No,
you have to convey this in a way. We're a
fifth grader, like if you're speaking to a fifth grase.
I used to have to go home to my case

(01:04:25):
and be like, Okay, what did you get from this?

Speaker 2 (01:04:27):
What did you get from that? What did you get
from this?

Speaker 6 (01:04:29):
Until I'm able to deduce it to where I can
converse in that way, and then when you're able to
do it both ways, that's where the power lies. We
think a lot of times power liizing, like you said,
speaking over people head, powerizing the very thing you just said.

Speaker 2 (01:04:42):
Depending on what room I'm in.

Speaker 6 (01:04:44):
If I have to be in this room with you
because you want to act a donkey and talk like that,
I'm gonna show you we can go. But if I'm
sitting here and I need to just get results, then
that's what we need to do. Speaking of which, you
are a storyteller, All of us storytellers understand that you're
gonna lose people.

Speaker 2 (01:05:01):
We're all storytellers.

Speaker 6 (01:05:03):
Whatever you're doing, whatever you're selling providing, there's a story
behind it, and you're gonna lose people in storytelling if
you're trying to sound a way, to present yourself a
certain way, and they completely miss it.

Speaker 2 (01:05:19):
So I agree. I love that simple and the yield
is what again, yield.

Speaker 5 (01:05:24):
To the your intentions.

Speaker 2 (01:05:28):
So having your attentions of why you're doing what you do,
love it goad anchor.

Speaker 6 (01:05:34):
Right, You're yielding to that, meaning you focus on what
that is. And I'm happy you said that because now,
if we're talking about listening to so many people, if
your attention doesn't align with what they're saying to do,
you already know to exit because you're not yielding to
your intent. This doesn't align with your intention. I love

(01:05:57):
that now, I love I love that so but I was.

Speaker 7 (01:06:03):
Gonna say, well, you know when people sometimes take these
concepts and run with them, though I find new things.
It's like you have a like when you watch your
movie the second time. That's sometimes having conversations with people
like you help me to get things that I'll use,
you know, in the future.

Speaker 5 (01:06:19):
So I'm grateful for you.

Speaker 6 (01:06:21):
Listen, grateful for you. And I want to sponsor some
books too for individuals. We need to figure out something
where I could sponsor some books and individuals get them.

Speaker 2 (01:06:30):
I wholeheartedly believe.

Speaker 6 (01:06:32):
In the Santa and You gift, but I also believe
in I will sponsor where people could do something where
it pulls something out of them and they're rewarded for
that thing. So I want us to link up and
however that may look for you, and I could respond
to like five books and you find out, you know,

(01:06:53):
however you put it out there for people. It could
even possibly be this, listen to this and then what
did you get from this or the first five whatever
it is. I want to sponsor some books because this
is important. Sync definitely applies to everyone in every area
of your life. How you just lay that out, It
applies to your personal life, professional life, profit, non for profit.

(01:07:16):
We need to be in sync. So that can go
towards anyone. What is it something that we did not
cover that you feel you want the listeners and viewers
to really get to walk away with, Oh, we got
somebody else too that says they would like to sponsor

(01:07:37):
some books as well. Kind yes, connect here because it's
what I what I've learned is, Yeah, sometimes talk about
return on investment. When we pour some we put something
into something, we just pay a little more attention. We
it's more there. So I understand that may be hard
for some people. So it's a sponsor, but you still

(01:07:59):
need to do something to get so not your sponsorship
between myself and Dubbor, we like to sponsor and then
you just figure out what it is that you know
we need to pull from people to actually be rewarded.

Speaker 7 (01:08:11):
Yeah, I have some ideas we can talk offline, and
I think we should do it with your community, and
I'd love to do that, so we can definitely connect
on that. I think in terms of what I want
to leave folks with, I think just simply put, don't
overthink this. Like it doesn't need to be you logging
into these platforms, you taking pictures, you doing videos. If

(01:08:34):
you have the resources, hire professionals to support you with it,
like myself. But if there's someone on your team who
is passionate about this, whether they're an intern or you know,
a coordinator, and you want to empower them. You never
know what kind of skill sets people have. So I
would do that as well. But the biggest thing is
just don't overthink. And it's not supposed to be unpleasantly difficult.

Speaker 5 (01:08:55):
It's something where we're using this.

Speaker 7 (01:08:58):
As a vehicle to reach more people, and it's something
that I say often and I don't and I don't
want to sound harsh to nonprofit leaders, but us not
Prioritizing social in a way is selfish to the people
that we are supposed to be serving, because there might
be somebody in you know, uh in in.

Speaker 5 (01:09:18):
In Africa who needs to know about what you're doing.

Speaker 7 (01:09:22):
There might be someone in Venice, a millionaire that can
donate money to your organization to serve your people. So
it's not to to insult anyone when I say selfish,
it's really to stir something up in you to know
that people need your message, people need your voice, and
social media can be that vehicle to amplify your reach.

Speaker 6 (01:09:45):
And that's big, and especially like you said, and knowing
your audience, like what if your audience have started gravitating
towards social and not just the archaic way. But again
I'm to put this one more time. Perceptions everything you
being innovative in a space that is very archaice cake

(01:10:06):
is already going to help you be seen, heard and
shared amongst noise because you're already being innovative, so you
have to be seen. And it's okay when I tell
people it doesn't matter how saturated something is. It doesn't
matter because it's very unsaturated at the top.

Speaker 2 (01:10:27):
So how can you get to the top.

Speaker 6 (01:10:28):
Here by just doing something so simple that's different, and
Nathaniel's telling you, Robin's telling you exactly what that is.

Speaker 2 (01:10:36):
I love it. I love it. Where can they connect
with you at?

Speaker 6 (01:10:40):
Because I believe I tell everyone who race the stage,
we don't just come on to engage, we don't just
come on to listen. We're building a community here and
all the SEKH Elevation alumni alumnae all together, we're forever connected.
Now reach out, but also the platform let them How
do you connect?

Speaker 2 (01:10:58):
How can they connect.

Speaker 7 (01:10:59):
With the easiest way to get in contact with me
is via email. If you go to landdthtalk dot com
when you get your free bundle, you'll also be on
my mailing list. I respond to all of my emails,
So just say hey, I saw you on the show.
Ask me any questions and I'm super approachable, accessible and
I'm here to serve. So just send me an email
once you sign up for landittalk dot com. If you

(01:11:20):
want to follow me on social, all of my hand
all of on all platforms, my handle is Robin Marx.
That's with two B so r O B b I
N M A r X. If you want to follow
me on social I.

Speaker 6 (01:11:33):
Love it so, Like I said, this was short, sweet
and powerful. And if you're in a nonprofit sector and
you're ready to move beyond just I'm gonna say really
just posting, just billboarding, just flyering, just emailing jet But

(01:11:55):
if you wanted to move beyond all of that and
start building real impact. If we get down to the
nitty gritty of it, we say we are establishing nonprofits
because we want to impact. That's what we say. We
always say, I want to make I want a major impact. Well,
impact has to spread, so we need to start really

(01:12:16):
impacting online. Let this conversation right here be your turning point.
Say yes, Robin, I hear you, Innovative Expanding Impact Sinc.

Speaker 2 (01:12:32):
Get in sync with your mission and how you do it.

Speaker 6 (01:12:36):
A huge thank you to Robing Nathaniel for breaking it
all down and reminding us that you know, being heard
isn't just about you know, one, shouting louder. If you're
shouting in places that nobody's sitting at, you're just screaming
at yourself. But it's about speaking with purpose and strategy.

(01:12:56):
Purpose and strategy. You got the purpose part down. But
where we're constantly moving, you have to get the strategy
part down now too, and I know you have it
once you listen to this. So that is a wrap
for today's Seek Elevation Experience segment. I thank you again
for tuning in, for engaging, adding value. Deborah, thank you
so much for sponsoring those books. We will talk and

(01:13:19):
then Rob and I will talk how you can get it.
And remember, everyone that's listening, this is important for this one. Seriously,
this one is really I say it all the time
in my closing, but listen, the more you know, the
more you grow, the more you learn, the more you
are on right now. Seriously, this is very serious. You
need to share this, and when you share this, you
shure that you care. Don't keep this knowledge that Robin

(01:13:42):
covered today to yourself. This is important more than you
possibly can think, especially in our time.

Speaker 2 (01:13:48):
Spread the wisdom.

Speaker 6 (01:13:49):
Tag a friend and let us elevate together until next time,
Keep striving, keep growing, and most importantly, keep seeking elevation,
peace and prier progress.