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January 20, 2025 75 mins
➡︎ Con Alfonso Solís (aka Alfonso Localiza.me) hablamos de SEO local para negocios grandes (en número de fichas), y un spoiler de lo que se hablará en El Gremio (live) de Valencia.


➡︎ Descripción larga: En este episodio, Álvaro Sánchez y Sergio Somoza conversan con Alfonso de Localiza.me sobre la gestión del SEO local, los desafíos que enfrentan las franquicias y las novedades en el sector. Se discuten los impactos de la inteligencia artificial en el SEO, así como los recientes problemas y bugs en Google Maps que han afectado a los resultados de búsqueda. En esta conversación se abordan los problemas de ubicación en Google Maps, las novedades en Google Business Profile, y los retos que enfrentan las franquicias en la gestión de sus fichas. Se discuten las soluciones tecnológicas que pueden facilitar esta gestión y mejorar la visibilidad local de los negocios. En esta conversación, se exploran las dinámicas entre las agencias y las empresas en el ámbito del SEO local, la gestión de fichas y páginas web, y la importancia de la visibilidad y los datos agregados en Google My Business. Se discuten las estrategias para grandes cadenas y la relevancia de la inteligencia artificial y el machine learning en la optimización del SEO local.
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