Newsletter Marketing Radical: https://borjagiron.com/newsletter
A diferencia del SEO tradicional, que se centra en las clasificaciones de búsqueda, AEO tiene como objetivo que las marcas sean la respuesta directa proporcionada por los asistentes de IA como ChatGPT o Gemini.
Esto es crucial porque los usuarios buscan cada vez más respuestas instantáneas en lugar de hacer clic en enlaces.
La implementación de AEO implica identificar preguntas de alta intención, estructurar el contenido para que sea fácilmente digerible por la IA, construir la autoridad del dominio a través de citas, optimizar fragmentos destacados y datos enriquecidos, y monitorear el rendimiento de AEO para adaptar el contenido según el comportamiento de la IA.
Artículo original en inglés: https://www.llmometrics.com/blog/answer-engine-optimization-how-to-rank-in-the-age-of-ai-responses
Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.
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