Mike Provance & Jo Giese - Small Business Digest Ep 71

Mike Provance CEO of 3x3 (pronounced 3 by 3)My understanding is that the name of the company refers to the three tiers of the liquor industry – producers, distributors and retailers – and the last three feet of the customer journey, the moment the decision is made within reach of the bar or retail shelf. Who do you work with? How do you use consumer intelligence to help your customers with their sales strategies?

Jo Giese is an American non-fiction author, essayist, and award-winning radio journalist. As a special correspondent, she was part of the Peabody Award-winning team at Marketplace, public radio’s daily business show. Her series Breaking the Mold, which featured women succeeding in male-dominated career fields, ran for three years, and won an EMMA—Exceptional Merit Media Award—for Exceptional Radio Story from the National Women’s Political Caucus, and a GRACIE for the “superior portrayal of the changing roles of women” from the Foundation of American Women in Radio and TV.