Snow Talk with SIMA

Snow Talk with SIMA

Snow Talk with SIMA provides in-depth interviews with industry leaders and brings an insider look at what makes our industry work. From leadership to operations to life in the industry, Snow Talk with SIMA brings our vast snow and ice network a little closer together.

Episodes

June 10, 2025 45 mins

Blizzards in the deep south...say what?! Levi Jett, CSP, ASM, joins Snow Talk to share stories of how he and a team of snow fighters traveled to New Orleans to assist municipalities that were out of their element when a blizzard bore down on a large swath of the south.

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JC Grounds Management's Jon Crandall, CSP, discusses the importance of educating property managers on snow removal. He also shares his new book, which he wrote to help the industry with that outreach.

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Snow Mikhail Ter-Grigoryan, president of Just for Snow Property Services, covers his insights on the snow removal industry, including preparation, best practices, employee engagement, innovation, competition, attracting and identifying talent, workplace culture, momentum, risk-taking, and perspective.

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On this month's episode of Snow Talk, we sit down with President of G. McNeill & Son Contracting, Shane McNeill. He shares what lessons and hardships have looked like navigating a third generation family owned business. We also discuss what he does to develop his people and what tools have proven to be useful in their growth goals. We'll also discuss what Shane and company are keeping a pulse on in regard to future opportunitie...

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February 14, 2025 37 mins

This month on Snow Talk, we're remembering Alan Steiman, a SIMA leader who left a lasting impact. Deb Mattson and Debora Babin Katz join us to share stories of Alan and discuss the scholarship created in his name. We'll also talk about the value of attending the SIMA Symposium and how it's evolving for contractors. Don't miss it!

Thanks to our sponsors Western, Fisher, and SnowEx

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January 29, 2025 36 mins

Building trust through transparency 

Nick Alborella, Vice President of Advanced Snow Management, talked with SIMA about the importance of trust and transparency in building client relationships, the foundational strategies for launching a snow management business, and the role of technology in enhancing communication and efficiency. 

He highlights the necessity of being comfortable with discomfort to foster growth, the challenges of ...

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December 10, 2024 48 mins
We wrap up 2024 with a great episode featuring Outdoor Pride Landscaping & Snow Management's Billy Butts and Garden Grove Commercial Grounds and Snow Management's David Lammers, who talk about the power of networking. Hint ... it's not about what's in it for you!

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November 15, 2024 28 mins
Skyline's Mark Arthofer joins SIMA's Evan Newman to talk about building partnerships and relationships between private snow contractors and public works entities like municipalities, airports, military bases and more.
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November 14, 2024 49 mins
Industry consultant Angela Cenzalli and The Integra Group’s Jenny Girard explore personal experiences with mental health challenges, the detrimental industry norms that contribute to burnout, and the importance of creating a culture of wellness and support.
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October 2, 2024 43 mins
Bill Akehurst, Vice President and Chief Information Officer for Akehurst Landscape joins Snow Talk to discuss worst-case scenarios that snow & ice management companies could face. Host Cheryl Higley, Director of Education & Content for SIMA, is joined by Amanda Pruss, SIMA's senior membership manager to go over scenarios like cyber attacks, fire, accidents, and more.
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Tory Chlanda from Betterview Landscapes in Amherst, MA joins Snow Talk to share the importance of intentionality in business planning and how it leads to greater sales and revenues. Listen for these tips and more:  
  • Selling safety can set a company apart from the competition.
  • Educating clients on the importance of safety and communicating it through various channels is key to success. 
  • Hiring the right people and involving them in...
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July 26, 2024 27 mins
It's summer but it's never to early to start reviewing your winter preventive maintenance plans! Stork's Plows' Jeen Stork joins Snow Talk to talk about the perils of ignoring preventive maintenance and how even the littlest missed details can cause big trouble. Listen for these tips and more:  
  • Preventive maintenance is crucial for snow equipment to prevent wear and costly breakdowns.
  • The role of a dealer is significant in provi...
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We're in the middle of renewal and sales season for winter services. Ramblin Jackson's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more:
  • Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year.
  • Identifying 'hell yes' customers involves understanding demand, profitabilit...
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East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:
  • How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.

  • It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and shar...
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April 29, 2024 34 mins
The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more:
  • Look beyond revenue to include understanding margins and profits.
  • Have enough liquidity to manage through rough patches.
  • Building a "sell"-worthy company.
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March 25, 2024 34 mins
Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more:
  • Improve customer satisfaction by providing transparency and accountability.
  • Communicate with teams and subcontractors.
  • Enhance customer experiences and streamline business processes.
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Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to:
  • Company culture
  • Education and personal development
  • Recognition and rewards
  • A deep bench of emerging leaders
  • Leadership authenticity and transparency
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January 25, 2024 37 mins
Jim Monk of MPS Property Services and Gerald Boot of Boot’s Landscaping in Ontario discuss their advocacy work in establishing a recognized standard for the snow and ice industry, their approach to insurance and more.
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December 18, 2023 29 mins
Zech Strauser, founder of Strauser Nature's Helpers in Allentown, PA, joins SIMA CEO Martin Tirado to talk about the importance of camaraderie in the snow & ice industry, the challenges of sustainability and innovation, and his work in promoting landscape and snow as a "green collar" career opportunity.
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November 30, 2023 39 mins
There is a growing focus on legislation designed to limit liability for companies that participate in salt applicator certification programs. Ted Diers of the NH Department of Environmental Services and Allison Madison of WI SaltWise join SIMA CEO Martin Tirado to discuss their work in this area.
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