Snow Talk with SIMA
Snow Talk with SIMA provides in-depth interviews with industry leaders and brings an insider look at what makes our industry work. From leadership to operations to life in the industry, Snow Talk with SIMA brings our vast snow and ice network a little closer together.
Episodes
Russ Marsan of Carpenter & Costin in Vermont joins Snow Talk to discuss his efforts in elevating the importance of the trades through his work with Bring Back the Trades.
Blizzards in the deep south...say what?! Levi Jett, CSP, ASM, joins Snow Talk to share stories of how he and a team of snow fighters traveled to New Orleans to assist municipalities that were out of their element when a blizzard bore down on a large swath of the south.
JC Grounds Management's Jon Crandall, CSP, discusses the importance of educating property managers on snow removal. He also shares his new book, which he wrote to help the industry with that outreach.
Snow Mikhail Ter-Grigoryan, president of Just for Snow Property Services, covers his insights on the snow removal industry, including preparation, best practices, employee engagement, innovation, competition, attracting and identifying talent, workplace culture, momentum, risk-taking, and perspective.
On this month's episode of Snow Talk, we sit down with President of G. McNeill & Son Contracting, Shane McNeill. He shares what lessons and hardships have looked like navigating a third generation family owned business. We also discuss what he does to develop his people and what tools have proven to be useful in their growth goals. We'll also discuss what Shane and company are keeping a pulse on in regard to future opportunitie...
This month on Snow Talk, we're remembering Alan Steiman, a SIMA leader who left a lasting impact. Deb Mattson and Debora Babin Katz join us to share stories of Alan and discuss the scholarship created in his name. We'll also talk about the value of attending the SIMA Symposium and how it's evolving for contractors. Don't miss it!
Thanks to our sponsors Western, Fisher, and SnowEx
Building trust through transparency
Nick Alborella, Vice President of Advanced Snow Management, talked with SIMA about the importance of trust and transparency in building client relationships, the foundational strategies for launching a snow management business, and the role of technology in enhancing communication and efficiency.
He highlights the necessity of being comfortable with discomfort to foster growth, the challenges of ...
- Selling safety can set a company apart from the competition.
- Educating clients on the importance of safety and communicating it through various channels is key to success.
- Hiring the right people and involving them in...
- Preventive maintenance is crucial for snow equipment to prevent wear and costly breakdowns.
- The role of a dealer is significant in provi...
- Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year.
- Identifying 'hell yes' customers involves understanding demand, profitabilit...
- How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.
- It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and shar...
- Look beyond revenue to include understanding margins and profits.
- Have enough liquidity to manage through rough patches.
- Building a "sell"-worthy company.
- Improve customer satisfaction by providing transparency and accountability.
- Communicate with teams and subcontractors.
- Enhance customer experiences and streamline business processes.
- Company culture
- Education and personal development
- Recognition and rewards
- A deep bench of emerging leaders
- Leadership authenticity and transparency
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