Episode Transcript
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At the turn of the 20th century, American finance ran on muscle and reputation.
Telegraphs flashed prices across oceans.
Syndicates moved capital from London to Wall Street.
The system looked modern, but it had no shock absorbers.
And in October 1907, one reckless bet exposed just how fragile it was.
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Frederick Fritz Augustus Heinz.
A hard driving copper baron from Montana had joined forces with Charles W.
Morse, New York's flamboyant ice king.
Their circles sat on the boards of banks and trust companies all over town.
When Heinz's brother Otto tried to corner United Copper stock with borrow money, the pricespiked and then collapsed.
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Cornering shares is an effort to obtain sufficient control of a particular stock,commodity,
human capital or other asset to reduce competition.
On October 19th, 1907, the business and finance section of the Evening Star read, Thedownward tendency of prices continued in most stocks in the opening dealings today.
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Those connected with the copper industry holding their conspicuous place in the decline.
11am.
The market was nervous and feverish and the copper stocks were under continued pressure,amalgamated.
Copper falling.
3 points to 43 and 5 eighths, a low record for the movement.
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12 midnight, the market closed weak at the lowest.
The sudden rebound put some prices over last night, but did not hold.
Otto's plan backfired spectacularly.
Depositors panicked.
Banks linked to the Heinz's and Morse face runs.
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If that incident was the spark, in 1907, the tender lied in trust companies.
Lightly regulated, fast growing, and less connected to safeguards that commercial banksused.
Knickerbocker Trusts, then New York's third largest trust,
faced a run on October 22nd, 1907.
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It shut its doors by noon.
Confidence cracked, rates on Wall Street loans shot up, more banks wobbled.
Into that vacuum stepped John Pierpont Morgan, the most powerful banker in America.
He had done this before.
During the panic of 1893, he and the Rothschilds had lent the U.S.
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Treasury
$65 million in gold to stop a run on the Federal reserves.
Now, in 1907, he gathered New York's financiers inside his Madison Avenue library, lockedthe doors and demanded balance sheets.
All night, clerks tallied assets by candlelight.
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Morgan forced rival bankers to lend to one another, persuaded the Treasury to depositemergency funds, and even helped
New York City sell bonds to keep paying its workers.
When the brokerage Moore and Schlie nearly collapsed, its collateral, Tennessee Coal, Ironand Railroad, or TCI, became Morgan's final puzzle piece.
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Over a single weekend, he engineered a sale of TCI to US Steel.
Because that company already dominated the industry, the deal technically violatedantitrust law.
By Sunday night,
Envoys rushed to the White House.
Theodore Roosevelt, the trust bluster himself, had no choice and agreed not to interfere.
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Markets steadied on Monday, but the message was chilling.
The nation's stability depended on the will of one man.
Congress, uneasy with that reality, passed the Aldrich-Briellen Act of 1908 to studymonetary reform.
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Its National Monetary Commission set out to design a system that could prevent the nextpanic, or at least avoid handing salvation to another J.P.
Morgan.
Two years later, Senator Nelson Aldrich gathered six financiers for a secret retreat underthe pretense of a duck hunt.
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they boarded a private rail car to Jekyll Island, a secluded Georgia resort whereAmerica's richest families built mansion-sized cottages.
Among the party were Henry Davidson of J.P.
Morgan & Company, Frank Vanderleip of National City Bank, Paul Warburg, a German-bornbanker steeped in European central banking, and Benjamin Strong, one of J.P.
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Morgan's proteges.
They drafted a plan that mirrored what Morgan had improvised in 1907, a central reservethat could lend to banks in crisis.
The Aldrich plan called for regional reserve banks to hold member reserves, issue flexiblecurrency, and discount loans, essentially a permanent lender of last resort.
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Politically, it was toxic.
Progressives saw it as Wall Street's coup.
When Woodrow Wilson took the presidency in 1913,
He ordered his team, Congressman Carter Glass and Senator Robin Owen to rework the ideaunder public oversight.
They kept Warburg for technical guidance, but rebalanced power.
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A Washington-based board atop 12 regional banks to dilute New York's control.
After months of hearings, the Federal Reserve Act passed Congress just before Christmas1913.
Wilson signed it that evening.
The secret meeting on Jekyll Island hadn't created the Fed, but it framed the blueprint.
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Now, the United States had an institution to manage money and credit collectively, ratherthan depending on the charisma or conscience of a single financier.
The new system was government-born.
but deliberately independent.
Its governors served long, staggered terms.
It drew no congressional appropriations.
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Supporters claimed that distance from politics would safeguard the dollar from electioneerwhims.
Critics warned it insulated power from the people altogether.
Either way, a shift had occurred, from the age of the robber baron to the age of thecentral banker.
Morgan's Library had been the command center of private finance.
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The Federal Reserve was meant to be its public successor and institutional conscience forthe market.
But its independence also meant decisions on credit, interests, and liquidity would nowmove behind closed doors in Washington boardrooms, not on factory floors or in city halls.
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The panic of 1907 ended
when one man forced competitors to cooperate.
The Fed's creation promised that next time the system itself would provide thatdiscipline.
In practice, it didn't end boom or busts.
It only changed who held the keys.
Money still flowed upward only now through official channels.
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The government had learned to borrow the banker's brain and over time his ambitions.
This moment was a hinge in American life.
The rebuilt not on the shared prosperity, but on centralized control.
The structure of modern finance, federal reserves, elastic currency, the illusion ofstability was in place.
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The same tools that could steady the economy could also amplify inequality, depending onwho used them.
By 1913, the United States had institutionalized Morgan's power, embedding it in the stateitself.
And with that foundation set, the country was poised to leverage this new machine to fundwars, expand credit, and eventually shape the housing systems that would define the next
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century.
I'm Demetrius Lynch, and this is Built to Divide.
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In episode one, we discussed the act of leveling that checked greed, how land went fromuse and trade to exclusive title, fencing out the commons, how we normalize credit, bound
it to the state, then extended it into the home.
The introduction of industry, speculation, and status until the seeds of today's housinglogic took shape.
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If you haven't listened to that episode, I encourage you to go back and listen to all theepisodes of this series in order.
Today, we'll examine how a clash between two systems of labor and production ripped thecountry apart.
In its wake, race, class, and inequality shaped everything from who controlled capital towho could own a home.
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And we'll get into all of that after this break.
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By the mid-19th century, behind the Industrial Revolution and the growing financialindustry, the world was immersed in its next major evolutionary period.
But in the United States, civil unrest and turmoil was erupting.
There was an economic clash between two systems of labor and production, slavery being thecentral defining element of that clash.
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the North industrialized rapidly.
Factories, wage labor, railroads, and banking became dominant.
Meanwhile, the South stayed agrarian and slave dependent, building crops of cotton, rice,and tobacco.
Northerners began to disagree with slavery for a few core reasons.
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Economically, they believed anyone should be able to work, earn wages, and move upsocially.
Politically,
Radical Republicans believed a slave-holding elite disproportionately dominated U.S.
politics through the Three-Fifths Compromise, Senate balance, and pro-slavery presidents.
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Abolitionists like Frederick Douglass, William Lloyd Garrison, and Harriet Beecher Stowemade slavery's cruelty impossible to ignore, attracting support from evangelical revivals
of the early 1800s.
who tied morality to reform movements like temperance and women's rights.
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Slavery came to be seen as sinful and unchristian by many northerners.
And finally, violence and instability.
The Fugitive Slave Act of 1850 forced northerners to return escaped enslaved people,making them complicit.
The violence and instability radicalized many, but some infamous
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Public occurrences began to tear the nation apart, notably an attempted slave revolt in1859 known as John Brown's Raid and an incident on the U.S.
Senate floor.
After delivering an anti-slavery speech, Senator Charles Sumner, a white abolitionist, wasviolently caned in the Senate chamber in 1856.
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The dispute began over a Kansas-Nebraska Act.
a territorial policy that effectively repealed the Missouri Compromise, which preventedthe expansion of slavery.
Sumner alleged that the intent was to spread slavery into free territories.
Not in any common lust for power did this uncommon tragedy have its origin.
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It is the rape of a virgin territory, compelling it to the hateful embrace of slavery, andit may be clearly traced to a depraved desire for a new slave state, hideous offspring of
such a crime, in the hope of adding to the power of slavery in the national government.
Sumner went on to verbally attack the authors directly.
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The senator from South Carolina has read many books of chivalry and beliefs.
Himself, a chivalrous knight with sentiments of honor and courage.
Of course, he has chosen a mistress to whom he has made his vows and who, though ugly toothers, is always lovely to him, though polluted in the sight of the world, is chaste in
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his sight.
I mean, the harlot, slavery.
For her,
His tongue is always profuse in words.
Let her be impeached in character or any proposition made to shut her out from theextension of her wantonness.
And no extravagance of manner or hardyhood of assertion is then too great for thissenator.
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Representative Preston Brooks did not appreciate that.
He confronted Sumner in the Senate chamber and beat him severely on the head using a thickcane with a gold head.
Blinded by his own blood, Sumner staggered up the aisle and collapsed unconscious.
Undeterred, Brooks continued to beat the motionless Sumner until his cane broke, thencontinued to beat him with the remaining piece.
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As other senators attempted to help Sumner, Representative Lawrence Keat waved a pistol atthe crowd shouting, let them be!
This event symbolized the polarization of the period.
Sumner became a martyr in the North and Brooks a hero in the South.
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The two systems were incompatible and things were increasingly untenable.
Each side feared the other would dominate national policy, impeding their lifestyle andculture.
11 states would ultimately secede from the Union.
While later generations often debate
states' rights as the cause of the Civil War, the states themselves left little ambiguity.
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Their own declarations of secession made clear that the preservation of slavery was thecentral issue.
Mississippi, 1861.
Our position is thoroughly identified with the institution of slavery, the greatestmaterial interest of the world.
Its labor supplies the product which constitutes by far the largest and most importantportions of commerce of the earth.
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A blow at slavery is a blow at commerce and civilization.
Georgia, 1861.
For the last 10 years, we have had numerous and serious causes of complaint
against our non-slaveholding Confederate states with reference to the subject of Africanslavery.
A brief history of the rise, progress, and policy of antislavery and of the numerous anddetermined efforts to abolish slavery in the southern states will fully justify the
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pronounced purpose of Georgia to dissolve her connection with the Union.
Texas, 1861.
In this free government, all white men are
and of right ought to be entitled to equal civil and political rights.
The servitude of the African race as existing in these states is mutually beneficial toboth bond and free and is abundantly authorized and justified by the experience of mankind
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and the revealed will of the almighty creator.
South Carolina, 1860.
A geographical line has been drawn across the Union and all the states north of that line
have united in the election.
Of a man to the high office of President of the United States, whose opinions and purposesare hostile to slavery, he is to be entrusted with the administration of the common
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government because he has declared that that quote government cannot endure permanentlyhalf slave, half free.
The man elected to the high office of President of the United States was Abraham Lincoln.
He aimed to maintain the union, but also wanted to limit the expansion of slavery.
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His election was the final straw for the South.
International banks who had risen to power on funding wars stayed out of directly fundingthe U.S.
Civil War because it was too risky.
While European interests entangled with Southern cotton,
did provide indirect financial support, governments did not formally recognize theConfederacy.
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The lack of funding forced Lincoln to innovate.
His administration developed greenbacks, an emergency paper currency that was made up andissued directly by the United States.
Essentially an IOU, which promised an eventual payment in gold back coin.
Abroad, especially in London, investors balked at the idea.
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Because the notes were not backed by existing gold or silver reserves, greenbacks tradedbelow gold, creating chaos in the market.
To calm markets, Congress kept customs duties and federal bond interest payment in coin.
Then, after the war, pledged coin repayment and set a path back to gold.
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This experiment led to the establishment of a national banking system and proved a newconcept.
Washington could speculatively print money in emergencies.
After about 18 months of war and heavy casualties, Lincoln strategically issued theEmancipation Proclamation, undermining the Confederacy's slave labor force and
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simultaneously adding manpower to the Union army.
About 180,000 Black men served by the end of the war.
and it reframed the war as a moral fight against slavery, diminishing any full-throatedsupport for the Confederacy internationally.
A few years later, near the end of the Civil War, military orders known as Special FieldOrders Number 15 were issued by General William Tecumseh Sherman, commander of the
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Military Division of the Mississippi of the United States Army.
The order read in part,
south, the abandoned rice fields along the rivers.
For 30 miles back from the sea and the country bordering the St.
John's River, Florida are reserved and set apart for the settlement of the Negroes nowmade free by the acts of war and the proclamation of the President of the United States.
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The land, abandoned or otherwise, was confiscated as an act of war.
As federal property,
The order directed the land to be divided into parcels of not more than 40 acres andsettled by approximately 18,000 freed slave families and other black people living in the
area.
The families were granted possessory rights and the head of each family was expected toeventually receive title to their property in writing.
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In the aftermath of the Civil War, the 13th Amendment abolished slavery and in conjunctionwith the promise of land,
to formally enslave people, freedom became symbolically tied to land.
Now, as an aside, Robert Ardry, an American playwright, screenwriter, and science writerbest known for his 1966 non-fiction book, The Territorial Imperative, presented the idea
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that, quote, man is a territorial animal.
The urge to gain, maintain, and defend territory is a force that transcends cultures,
and civilizations." He suggested that territoriality is a fundamental aspect of humanbehavior, similar to other species, and that territorial disputes were linked to wars,
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housing markets, and urban segregation.
Now there was much controversy around Ardry's work, largely criticizing that he saw humansas innately evil.
To whatever degree, in examining history,
There appears to be some validity to at least an innate urge for some in that we see timeand time again a drive to acquire and guard territory at any cost.
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Now after Lincoln's assassination on April 14th, 1865, the rug was pulled as VicePresident Andrew Johnson took over the office as president and quickly reversed order
number 15 by September that same year.
See, Johnson was a Southern Unionist from Tennessee.
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While he hated the wealthy planter elite politically, he was also deeply racist.
He didn't support racial equality and opposed giving freed people land or politicalrights.
He saw Reconstruction as a way to quickly bring white Southerners back into the Union, notto transform Southern society.
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So he offered pardons to nearly all former Confederates
who swore loyalty to the union moving forward.
Johnson's leniency enraged Northern Republicans, fueling the rise of radicalreconstruction in Congress.
Though bitterly contested, the 14th Amendment to the U.S.
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Constitution followed and was ratified in 1868.
It was brought forth to address shortcomings of Reconstructionary.
Considered one of the most consequential amendments, it addresses citizenship rights andequal protection under the law, particularly for formerly enslaved individuals.
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It includes key provisions such as the Citizenship Clause,
which grants citizenship to all persons born or naturalized in the United States and theEqual Protection Clause, which prohibits states from denying any person equal protection
of the laws, at least on paper.
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Yes, ownership of land was equated to freedom, but that opportunity didn't extend toeveryone.
Back in 1862,
The Homestead and Railway Acts issued land titles and fortunes across the United States,taking land from indigenous people and doling out hundreds of acres of land to settlers.
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This transfer and denial of land seeded a two-track wealth system in the United States.
Despite the 14th Amendment, new laws and systems would reinforce this divide.
One example was black codes.
restrictive laws designed to limit black Americans labor and economic and physicalmobility.
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While these codes granted certain basic rights, such as the ability to own property,marry, make contracts and testify in court, they often restricted where black Americans
could live or buy land.
By the 1880s, these laws evolved into Jim Crow, formalizing racial segregation that beganin the South
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but soon spread nationwide as Black Americans fled in search of equality.
Surprisingly, the rise of one organization and its use of contract law would become thearbiter of who received ownership opportunities in the United States.
By the turn of the 20th century, a population boom and a rapid urban migration hadtransformed the American landscape and created chaos in the real estate market.
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There were no standard listings, few licensed brokers, and even less public trusts.
In cities like Chicago, real estate exchanges began holding regular meetings to swaplistings, early experiments that would eventually evolve into today's multiple listing
services, or MLS.
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In 1908, Chicago broker Edward Judd, president of the Chicago Real Estate Board, convened120 delegates
to found the National Association of Real Estate Exchanges, today's National Associationof Realtors.
Its founders envisioned a new era of respectability, but their vision of professionalism,like the society around them, drew sharp boundaries around who belonged.
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Figures like Edward A.
Halsey set the tone for order and ethics.
Charles N.
Chadburn later coined the term realtor.
and A.H.
Frederick shepherded the organization through its early structure and growth.
William W.
Hannan, the first elected president in 1909, in his first address in the National RealEstate Journal, established two major purposes for the organization, survival and
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influence.
Organization today is an absolute necessity.
The best interests of real estate men cannot be accomplished by isolation.
Every known branch of human endeavor is organizing for self-preservation.
for mutual protection and advancement and for a common good.
The real estate man feels the pulse of the masses.
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He knows what they demand for the money they pay in taxes for the support and maintenanceof their city governments.
He knows as well as any man, if not better than most, just what effect certain legislationwill have on real estate, values, and it is for him to guard against anything that will
depreciate the value of property in his community.
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but the most notable member would have to be Colonel Nathan William McChesney, a prominentChicago attorney and the association's first general counsel.
McChesney gave the new body its legal backbone.
He drafted its charter, constitution, and bylaws, and later authored model real estatelicensing acts that shape state regulations nationwide.
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A decorated veteran and legal scholar,
He embodied the progressive ideal of institutional authority.
But McChesney is also known as the creator of racial segregation in housing.
He wrote the standard form Chicago Restrictive Covenant, the template thatinstitutionalized racial segregation and property deeds across the city and inspired
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similar covenants nationwide.
The National Association of Real Estate Exchanges was founded on a simple mission, quote,
to unite the real estate men of America for the purpose of exerting effectively a combinedinfluence upon matters affecting real estate interests." It sounded harmless enough, but
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in the Jim Crow era, no issue shaped real estate interests more than race.
What few have recognized, however, was that the association's early strategies wouldharden not just racial boundaries, but class as well.
To protect property values, the organization and its allies championed restrictivecovenants, private agreements written into deeds that dictated who could live where and
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under what conditions.
They became the quiet blueprints of segregation, dividing cities block by block.
Some covenants were bluntly racist, barring black, Asian, Jewish, or immigrant familiesfrom entire neighborhoods.
Others appeared race neutral,
but were designed to separate by class instead, setting minimum home prices, lot sizes,and architectural standards that working families simply couldn't afford.
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In Kansas City's Country Club District, developer J.C.
Nichols required houses to cost at least $10,000, nearly six times the average annualincome.
In Baltimore's Rowland Park, deeds demanded grand homes on oversized lots
screened through company approved art juries.
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In Chicago and Los Angeles suburbs, advertisements boasted of highly restrictive tracts,phrases that sold exclusivity and virtue.
These restrictions didn't say no poor people, but minimum costs, single family onlyzoning, and design vetoes made the message unmistakable.
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By the 1920s, protective covenants had become industry gospel.
real estate boards across the country circulated templates and academic manuals like theuse of deed restrictions and subdivision development, framing them as best practices.
Courts upheld class-based restrictions as legitimate tools for preserving value, evenafter racially explicit clauses were struck down.
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Many of those economic restrictions still shape neighborhoods today.
When racial zoning ordinances
were outlawed in Buchanan v.
Worley in 1917, developers simply turned to the private covenants to do the same work.
And in Corrigan v.
Buckley in 1926, the Supreme Court gave them the green light, ruling that such agreementswere private contracts, beyond constitutional reach.
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The result was a wave of racially restrictive subdivisions stretching from Baltimore toLos Angeles.
After Colonel Nathan William McJesney's standard form Chicago restrictive covenantcirculated through local boards, accelerating adoption, the association's code of ethics
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went further, instructing members that they should, quote, never be instrumental inintroducing into a neighborhood members of any race or nationality whose presence would
clearly be detrimental to property values, end quote.
It was an official national endorsement of segregation.
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By then, the organization had rebranded itself as the National Association of Real EstateBoards, and its message had gone mainstream.
The same logic that defined what, quote, good neighborhoods were became the centerpiece ofthe national own your own home campaign.
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As we discussed in effort, the US Labor Department
would soon adopt and federalize.
What began as a professional code had evolved into government policy, mass marketed.
Segregation was structurally embedded into the American dream itself.
While laws, covenants, and red lines shut minorities and some working class families outof ownership, another America glittered under gaslight.
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It was the age of the industrial titans.
men whose fortunes would come to define capitalism itself.
Between the 1870s and early 1900s, the United States transformed from an agrarian republicinto the world's dominant industrial power.
Railroads stitched the continent together.
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Steel framed its cities.
Oil lit its streets.
Finance became its bloodstream.
Couched in the language of stability and national progress, a small circle of financiersquietly rewrote the rules of money and ownership.
Families like the Ross Childs, Warburgs, Rockefellers, Morgans, Coons, Loaves, and theSchiffs mastered the art of turning credit into empire.
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What began as simple lending and liquidity evolved into a system of leverage and control.
By underwriting governments, monopolies, and railroads, they transformed debt into a newform of dominion, profiting not from production, but from the pulse of money itself.
Through investment houses and interlocking trusts, they learned that paper, stocks, bonds,and notes could command more power than factories or fields.
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Their influence deepened when governments began to treat their credit systems as publicinfrastructure.
low interest rates inflated assets, high rates punished borrowers.
Either way, money flowed upward.
Over time, the financial elite shifted from funding industry to owning its arteries, land,housing, transport, and even national debt.
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Let me say that one more time.
It bears repeating because it's a strategy that echoes through time.
The financial elite shifted from funding industry to owning its arteries, land, housing,transport, and even national debt.
Policy became profit strategy.
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Markets became managed ecosystems and wealth was no longer measured by what one built, butby what one could control.
In that transformation, these financiers didn't just gain riches, they gained leverageover nations, currencies, and the system of modern power.
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Andrew Carnegie forged an empire of steel.
John D.
Rockefeller,
built standard oil so vast it refined nearly 90 % of the nation's crude.
JPMorgan consolidated the country's railroads and banks under his personal command.
Cornelius Vanderbilt controlled the tracks and shipping lanes that carried it all.
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By 1915, the richest 1 % of Americans claimed 15 % of the nation's total income.
A concentration of power and privilege not seen before and not seen again until today.
Where we're eclipsing that feat with approximately 22 % of the nation's total income andholding nearly 30 % of the nation's wealth.
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But the public was beginning to see behind the curtain.
Each bank panic pulled it back a little further.
The crash of the trust companies in 1907, the liquidity droughts of 1910, 1914, and 1919.
Each one revealed the same pattern.
Speculators playing with leverage, banks gambling with deposits, and the public footingthe bill.
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The new Federal Reserve, born in 1913, promised stability
but mostly provided cover.
Another layer between the creators that designed the system and the people living in itsshadow.
Then the show went global.
After a petition in 1920 signed by prominent politicians, including Herbert Hoover, whohad unsuccessfully sought the Republican nomination in 1920 U.S.
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presidential election, economists, and of course, businessmen and financiers, includingthe same names,
Paul Warburg and JP Morgan, a conference was convened in Brussels amid Europe's wreckageafter World War I.
People of the world were exhausted, economically, socially, spiritually.
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Entire currencies had collapsed.
Nations starved under debt.
The Brussels conference, assembled not officially by governments, aimed to rewrite therules of recovery.
Most delegates were economists, businessmen, bankers, or central bank officials, notelected leaders.
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And that was the point.
If the conference failed, nations could deny responsibility.
So, around mahogany tables and guilt chambers, the delegates agreed on the principles thatwould define the next century globally.
Fiscal discipline, free trade, and sound money.
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publicly that translated to responsibility.
In practice, it meant austerity, a set of political economic policies that aim to reducegovernment budget deficits through spending cuts, tax increases, or a combination of both.
They called for the return of the gold standard and one resolution declared
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In countries where there is no central bank of issue, one should be established.
It sounded prudent, even moral, but beneath the rhetoric of discipline was a quieteroutcome, preservation of control.
Deflation was rebranded as virtue, austerity became sanctified, and when the worldfollowed suit, the very foundations of modern inequality were laid.
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In America, that mindset found its champion.
When Calvin Coolidge stepped into office after Harding's sudden death, he embodied theBrussels ethos.
Small government, hands off the markets, and he had his own twist.
Low taxes.
Between 1920 and 1928, the top marginal tax rates plunged from 73 % to 25%.
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Factories hummed, skyscrapers rose, and the roaring 20s
dazzled with the illusion of endless prosperity.
Flappers, speakeasies, bottled teas, and the pulsing beat of jazz, especially for womenwho embraced new social freedoms.
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It was a decade that sold freedom through consumption.
It was the pinnacle of the Gilded Age.
Wealth pooled at the top like molten gold.
Vanderbilt's Fifth Avenue mansions shimmered with gold leaf ceilings and marblestaircases.
Alva Vanderbilt's Marble House in Newport was lined with 22-carat gilding modeled afterthe Palace of Versailles.
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Banquets and ballrooms glowed beneath gas-lit chandeliers as orchestras played to halls ofcrystal and gold.
These were more than monuments.
They were declarations of divine prosperity to rival Europe's nobility.
On the backs of the powerless, they were celebrated as captains of industry.
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But to many, they were the robber barons, monopolists who crushed rivals, exploited labor,including children, and bent lawmakers to their will.
But prosperity was not universal.
Mechanization crushed farm incomes, unions were blunted, and wages stagnated beneathrecord corporate profits.
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By the end of the decade, the top 1 % owned more wealth than the bottom 42 combined.
For lower income earners, credit became the lubricant for survival.
Loans, installment plans, and speculation in stocks that always seemed to rise until theydidn't.
See, the thing about excess is that it never sustains itself for long.
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A society built on imbalance where wealth pools at the top while the base is left hollowcannot hold.
When a handful of individuals control the arteries of the economy, every beat depends ontheir pulse.
Those at the bottom are left fragile by design.
However, when that base buckles, nearly everything is soon to follow.
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By the late 1920s, the cracks had spread beneath the shine of the Gilded Age.
Speculation had replaced production.
Stock prices soared far beyond the value of what they represented.
The gap between rich and poor had stretched to its breaking point.
And then, in October 1929, it snapped.
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Nations are perplexed and worried, this cousin and my trouble.
We're tied upside down, people are running around.
The United States needs proud, everywhere, everywhere, everywhere, everywhere.
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The crash was more than a market correction.
was a reckoning.
Banks failed, businesses shuttered, and bread lines formed where banquet halls onceglittered.
The Great Depression that followed, lasting from 1929 to 1939, became the most severeeconomic collapse in modern history.
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Unemployment reached 25%.
Industrial output fell by half.
families lost homes, farms, and futures.
The same rails and banks that had once symbolized progress now carry bankruptcy noticesand foreclosures.
Keynesian and institutional thinkers argue it was a crisis of confidence, a collapse ofdemand.
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When panic set in after the crash, people stopped spending, investors stopped investing,and money stopped moving.
Fear froze the economy.
and the spiral fed on itself.
Monetaires, on the other hand, point to the Federal Reserve.
They argue that what began as a typical recession turned catastrophic because the centralbank fell to act.
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As banks collapsed and credit tightened, the money supply shrank dramatically, pricesfell, but debts did not, making what economists call debt deflation.
The cruel arithmetic
where every dollar owed grows heavier as the economy contracts.
Whichever theory one prefers, the result was the same.
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The gilded world collapsed under its own weight.
The mansion stayed standing, but the illusion of stability did not.
The Great Depression exposed a truth that still echoes through every boom and bust, thatinequality doesn't just divide a nation, it weakens it.
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Before the Great Depression, the gospel of homeownership wasn't just preached bypoliticians.
It was sold by businessmen.
Nationwide campaigns urged banks to lend freely and Americans to buy boldly.
Backed by the Department of Labor, the movement framed the single-family house as themoral foundation of prosperity.
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That ideal had long roots in the American imagination.
From the Homestead Act of 1862 to Herbert Hoover's
Better Homes in America campaign, ownership was treated as proof of citizenship.
Hoover, who was eventually elected president of the United States in 1929, called homeownership, quote, the foundation of a sound economic and social system, end quote.
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By 1930, home ownership had crept up to 47.8%.
But the illusion of stability shattered months later.
when the stock market crashed.
Within four years, one in five mortgages had fallen into default and nearly 200,000 homeswere lost in 1931 alone.
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By 1940, the home ownership rate had fallen back to 43%.
As the economy crumbled, architects and planners turned to design for answers.
The modernist movement led by figures like Le Corbusier,
and the Bauhaus school envisioned housing as a public good rather than a private luxury.
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Corbusier's 1924 Radiant City proposed high rise dwellings surrounded by green space toreplace urban slums.
Others experimented with standardized prefabricated homes and attempt to make good designaffordable and efficient.
These ideas, though rarely built in their pure form, foreshadowed
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the social housing projects that would follow in the 1930s and 40s.
When the crash gave way to collapse, the system that bound property, credit, and identitybroke completely.
Mortgages then required 50 % down and repayment within 10 years, shutting out mostAmericans.
Desperate to stabilize the market, President Hoover created the Federal Home Loan BankSystem in 1932.
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but it barely slowed the wave of foreclosures.
As we discussed two decades earlier in 1913, the nation had tried to build a system thatsafeguarded against just this kind of panic, the Federal Reserve.
Created to steady the flow of money and credit, the Fed was designed to keep trust fromcollapsing when fear spread.
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During the Depression, its reach was limited, but its existence mattered.
It offered the framework for liquidity, the promise that government could act as lender oflast resort.
Without that foundation, the sweeping credit interventions of the 1930s, the refinancing,the loan guarantees, the mortgage insurance would have been impossible to fund or
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coordinate.
The Fed provided a financial backbone to a forthcoming housing revolution.
A year later, Franklin Delano Roosevelt took office and remade housing finance from theground up.
The Homeowners Loan Corporation, or H-O-L-C, refinanced nearly a million failingmortgages.
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The Federal Housing Administration, or FHA, insured lenders making 20 to 30 year loans thenew norm.
And in 1938, the Federal National Mortgage Association, or Fannie Mae,
created a secondary market so banks could keep lending.
Together, these programs transformed housing from a privilege of the few into a nationaleconomic engine.
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But expansion still came with segregation that was systemic by this point.
Well done!
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FHA's 1938 underwriting manual warned that, inharmonious racial groups threatenedneighborhood stability.
The HOLC's redlining maps translated prejudice into policy, denying credit to black andimmigrant neighborhoods.
Builders receiving federal support were, in practice, incentivized to exclude AfricanAmericans entirely.
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The federal government had followed the lead of the real estate industry, enshriningsegregation as fiscal policy.
Subsidized suburbs spread for white families, while public housing for others wasrelegated to containment.
While divides over race deepened, the two-track wealth system that affects everyonehardened in plain sight.
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Mass produced by an industry built to profit from division itself, a new kind of dividetook root.
quietly and legally.
By the late 1940s, the image of a family framed by a white picket fence wasn't justmarketing, it was a boundary.
The home became both symbol and product, the centerpiece of a financial machine that wouldreshape America's landscape and its identity.
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What happens when a basic need turned aspirational dream becomes an investment to guard?
Next time.
on Built to Divide.
I appeared before the Congressional Committee, the highest representation of the Americanpeople under subpoena, to tell what I knew of activities, which I believe might lead to an
(50:18):
attempt to set up a fascist dictatorship.
(50:43):
Thanks for listening.
Built to Divide is presented by Lines, my architecture and creative studio.
This podcast is produced in collaboration with Gable Media.
If you enjoyed the show, please tell a friend and rate and review it on Apple podcasts andSpotify.
It really helps others find it.
And if you're looking for similar content, Built to Divide is part of the Gable Medianetwork where you can find even more like this.
(51:11):
Visit gablemedia.com.
That's G-A-V-L media.com.
And before I go, if you want to see additional photos, video clips and content that wentinto this episode, you can visit me at lines.studio slash podcasts.
Talk soon.
(51:44):
In 1829, the North Portico, also by La Trobe, was added.
This was the view from Pennsylvania Avenue.
By 1840, one of the many storms broke concerning the decorating of the White House.
Congressman Ogle attacked President Van Buren, asking, will Americans support their chiefservants in a palace as splendid as the Caesar's?
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Charles Dickens didn't find the White House quite that splendid.
He called it an English clubhouse.
With that uncomfortable air of having made yesterday, many times there wasn't enough moneyfor even minor repairs.
The paint peel from the walls and the building was known as the public shabby house.