Episode Transcript
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(00:00):
If I only had to do whateverit was get you a fantastic safari,
or get you to hang out inthe Academia de Gallery at the feet of
Michael Angelo's David, or to singwith on Driver Share. If I had
to do that just to get anhour of Elon musk Out and John Richard
Branson, then I was doing it. And so that's what I did for
twenty five years. I was tomake a wish foundation for people with very
(00:22):
large checkbooks. Stranger Connections is theembodiment of Lisa David Olson's perspective of we're
all just friends who just simply haven'tmet yet. It's an exploration of the
weirdly wonderful side of life in alook at the single commonality we have with
each other, our differences. Slipoff your shoes, pour a cup of
your favorite and let's meet this week'sbarrel of quirks. Welcome to Stranger Connections,
(00:46):
where I celebrate wonderfully weird people andquirky stories. I'm your curious beast
and host and definitely charming Lisa DavidOlson, and I am a business humorist
and interactive speakers. So you wantto bring me to your group, because
a connected team is a productive team. I've never steered anybody ron, at
(01:07):
least that I know of. Thisweek's guest has been called the real life
Wizard of Oz by none other thanForbes Magazine. No big deal. He's
a digital creator, a speaker,an author, a coach, a creative
disruptor, and a harsh truth dropper. Please welcome Steve Simms. Thanks for
(01:30):
being on Stranger Connections. It's apleasure to be here. Thanks for having
me. Is that good to havethe title a harsh truth dropper? It's
better than the Wizard of Oz.I really hated that for many, many
years. And so what does thatmean? Did you show up behind a
curtain at some point and Forbes likelod Yeah? Yeah. For twenty five
(01:53):
years, I was the go toguy for billionaires when they needed something.
I was like the mist to fix, you know, in classic lines of
I Know a Man. I wasthat man and I just ended up doing
Yeah. I just ended up doingsome pretty amazing things for these clients.
Never because I wanted to walk thered carpet or hang around with celebrities.
(02:15):
In fact, I hated celebrities becausethey were usually poorer than my clients.
But I wanted to be able tospeak to these people and just go,
how come you're so successful? Howdo you look at contracts, how do
you look at time? Where doyou invest your myne So I was very,
very curious to deal with hugely successful, billionaire, powerful people. And
(02:36):
along the way, Forbes kind ofgot a sniff of who I was,
and they would, you know,incognito. They would ask me, where's
the five best restaurants in like Monaco, or where where's the best club in
Marrakesh? And they would also theywould always say from you know, a
known insider, or from like oneof the most connective. They would never
(02:57):
give my name, and that wasalways the point. I didn't mind helping
him out, but I would neverever, I never wanted my name out
there. I never wanted that stardomas it were. And then one day
they contacted us and they said,like, you know, we've known each
other for years. You know,I've been working with them since the nineties,
and this is like now two thousandand seven or something, and they
said, would like to do likean article on you. You know that
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you're the kind of clients you dealwith, you keep popping up and more
and more. I was starting toget well known because I was popping up
in all of these society events,always in a black T shirt, always
hiding in the background, always tryingto cover my face, like some kind
of weirdo or a criminal or criminal. Yeah. And then one day they
they said, we're going to dothis article on you, you know,
(03:42):
exposing this great connection. And I'mlike, okay, let's see what that
does for businesses and stuff like that. And then a friend of mine phoned
me up and he was in NewYork, so I was asleep and he
phoned me up and I grabbed thephone and he's like hey, and I
was up, you know, thinkingthere was a problem because it was like
five o'clock in the morning. Wenthey, Wizard. I was like what.
He went, Hey, whiz,what are you talking about? And
(04:06):
he went, You're the Wizard ofa And he kept on and he wasn't
funny. And then he sent mea text, which was the link that
Forbes called me the real life Wizardof Oz. And here's the funny thing.
It ended up. I think itwas an eight page article and it
had me with Elon Musk, RichardBranson, Michael it was massive. It
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was massive, had pictures of mewith all these famous people, was a
beautiful article. And I lost aboutfifty percent of my business by one o'clock
that day because I mean, well, all of the powerful people that were
my clients didn't want anyone knowing thatit was me that was getting them into
these things. So like I'm mistress. Yeah, it was all of these
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phone calls I got, going,hey, Steve, welcome, you know,
congrats on the article, man,but I can't kind have you had
my like I had parties. Iwas going to that weekend, people literally
retracting my invites, going can't haveyou there because then they're going to be
asking, did were you the onethat arranged this thing without one John,
or with your Formula one or withMonica? And so I lost a ton,
(05:17):
a ton of my business. Ithought it would be good media,
but it ended up for that beingbad media. But then I got my
first book deal out of it.Simon and Schuster saw it and offered me
my first book deal. And that'swhen Bluefishing Yard of Making Things Happen came
out and became a very shocking,shocking hit. So you know, it
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was good and bad. Yes,I looked up Bluefishing. You've got a
lot a lot of reviews on thatand it's been out how long a few
years? That one's been out sevenyears. My second one came out last
year, which I never thought i'drite, called go for Stupid the art of
a even ridiculous goals And you knowthat one's also done pretty well. So
(06:03):
people are avoiding doing the simple stuffto create the maximum impact. Well,
going back to what you do withbillionaires? So what is it that you
do now that you've been exposed byForbes in their eight pages of telltales?
So what is it you would dowith the billionaires? I mean it sounds
like I know, I saw apicture of you with Steven Tyler. I
(06:25):
don't recognize all the famous people you'rewith because I'm not that well bred,
but I recognize Stephen Tyler and whatis it you were doing for them?
So you've got to go back alittle bit further. I was a brick
layer for East London, so Ididn't have any money. This was in
the nineties, so I didn't haveInstagram to show me how inadequate my life
was, so I just knew Inever had any money, and none of
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my mates had any money, soand we didn't have podcasts. And also
anyone over the age of twenty fivewill remember the fact that back in the
nineties, if you were an entrepreneur, this meant that you were probably a
criminal or you couldn't get a realjob. It was not revered like it
is now good time and so inwhich case, you know, I did
(07:11):
him know these answers, and Ihad nowhere to find him out. So
I was working on the door ofa club. I was the scary bouncer.
If you can believe that, Ibelieve it. And so I started
getting people into clubs and parties literallyjust to have a chat with him.
So if I saw a guy dropa black card, I would literally go,
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oh, there's a new nightclub openingup Thursday. Are you going to
it? And he'd be like,nah, I don't know, have it.
Let me get you in, andI'd get him in, And then
the following day I'd say to him, Hey, listen, let's grab a
cocktail, you know whatever drink andI'd be like, did you enjoy the
party? Be like, yeah,great, thanks for pulling. By the
way, what is it you doyou know? And I would just I
(07:53):
was trying to get the information andso the more successful people that I was
bumping into, if I only hadto do whatever it was, get you
a fantastic Safari or get you tohang out in the Academia the gallery at
the feet of Michael Angelo's David,or to sing with On Driver. If
I had to do that just toget an hour of Elon musk Out and
(08:16):
John Richard Branson these people's time,then I was doing it. And so
that's what I did for twenty fiveyears. I was to make a wish
foundation for people with very large checkbookssimply because of your tenacity to connect and
to be that person because we didn'thave social media, but you paid attention
(08:37):
and you cared, and like yousaid, you're just perpetually curious and therefore
you're able to make connections and makea whole career out of it. Yeah,
I wasn't expecting the career. Thatwas quite a blindside. I was
making money because I was a greatbeliever. If they don't pay, they
don't pay attention. So if yougive it to someone for free, that's
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how much they're going to value itat. So I had no problem turning
around in my client to going,hey, i'll get you into that on
Friday, but look, I wantto look after the people that are making
it happy. So five hundred bucksand everyone should be sweet. Of course,
it went from five hundred bucks tolike, you know, five millions,
so the price is wavered. ButI was always very, very focused
on the fact that if I didn'tcharge you, and also I wasn't charging
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you the time that it took meto do it. I was charging you
the time that it took me toestablish a relationship to be able to do
it in that time. So Iwas always pricing a coordiny, never had
fe phobia, but it was alwaysa trojan horse. I'll get you to
do this because I secretly want tohave an hour with you in a few
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days time. And so yeah,it just grew, I would say,
And you mentioned earlier. Curiosity isone of the common factors I've noticed across
all the most successful people. Butanother one that works in unison with that
is aggravation. Now it sounds funnyto think of Jeff Bezows and Richard Branson
(10:05):
and some of the most powerful peopleyou've never heard of being aggravated when that
billionaires. But aggravation creates you todo something. If you're sitting at home
and you go, oh god,there's a spot on the wall. Oh
that bothers me. If you're notaggravator do anything about it. The following
day, you're still going to bemoaning about it. So aggravation is what
causes you to get up and goI've got a paint over that. So
(10:26):
when you're curious and you go,well, why doesn't this work, then
the aggravation pops in and goes,well, let me make it work.
And when you marry those two thingstogether, anything can happen. Curiosity plus
aggravation equals creation. Oh see itsounds that's you. That's you. Brian
(10:48):
just wrote it down. There's Beautyeah, new black T shirt, black printing.
I think that's great. From balancerto a billionaire concierge. I have
a note here that you took.This is something random I'm just going to
toss out there. You took asubmarine trip to view the actual Titanic.
(11:09):
Yeah. Yeah, more importantly,thankfully it came back sadly the recent word.
Yeah. Now, we actually wentdown just after James Cameron was going
down there to do the movie TheTitanic. We found out that he was
going down there, and we actuallywere able to get clients to ride down
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in the submersible to actually go downto see the actual record the Titanic on
the seabed and then back again.It was like two and a half hours,
can you believe it, in atiny little pod, five people to
get all the way down there incomplete and utter darkness to be able to
get down there. Then they wouldsee it for a couple of hours and
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then they would come up. Soyou imagine six hours you're in a pod
and if you need the toilet,little bucket, you know. So this
was a very strange thing to do. So yeah, and they must have
prepped you for that. Like andby the way, Steve, don't go
to Taco Bell before we get intothe submarine. A lot of a lot
(12:13):
of t well. He was thefunny thing. So on the day that
I was supposed to go down there, I had had a filling pudding.
Okay, not on the day,but you're like about three days pior to
me going down. So when Iwhen I went on there, when we
went onto the onto the vessel itselfto keldish you know, they go through
medical or anything happened, what yougot going on. So I had this
(12:35):
this filling pops and they said youcan't go down And I said, why
can't I go down there? Andthey said, the pressure will pop that
filling out. Uh like your kidnap. No, the pressure in there.
You know. We we try todo everything about it, but the pressure
is going to be quite hard.Give me an argue. To give you
an example, the the submersiboard thatwas attached to the ship, the kel
dish that would sink you down,the original one that would take you down
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had these massive gray bubble windows onthem, massive gray bubble windows, and
as the as the submarine would actuallygo down the submersible would sink, water
would start to leak in. Okay, tiny little bits of water would leak
in. The pressure got so muchthat those bulging windows would flatten out and
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seal into the into the rubber toseal all of the of the water.
So as you were down there,the actual side is flat and when it
comes out there, they would thencome out again and a little bit of
the water would start a bubble down. If you didn't allow that, that
pressure would have cracked day, andso wouldn't that be the same as with
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an airplane but opposite, you wouldthink probably, I would imagine so although
the pressure is supposed to be greaterwhen you're could bear in mind you're up
there, you're in the atmosphere,and you're in air. Down there,
you've got tons and tons and tonsof water pressure on you. Wow.
And if you stepped out of thatone, as you know, if you
(14:07):
stepped out of that submersible, ifyou were able to just like open the
door and step out, you wouldbe squashed in nanoseconds. Unreal. The
pressure is incredible that, believe itor not. That's why they go down
to the Titanic, because the Titanichad so many different materials on it,
would gold, porcelain, silver,are copper. They want to see how
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that has reacted to no light andpressure. And they've seen some things have
actually just disintegrated, and some thingshave been held up perfectly, and some
things have been cocooned that if theycame back up away from that pressure,
they would disintegrate before they got tothe top. Never knew that. That's
fascinating. Yeah, that's why it'sso important as a researchers. It's also
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one of the largest single graves.But it's that's one of the main reasons
it is. It hues for researchbecause of the materials unbelievable and did you
see something, did you see adish or something? Well, well,
now that's actually registered as a graveyard. You're not allowed to actually raided graveyard.
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Everyone knows that, and so thereare laws that you can do that.
So they have to apply for certainpermission to bring certain things back.
So you see things like a littleleather shoe, or you'll see a fork
or things like that. But oneof the things that I really like,
it's a big gimmicky and they've neverbeen able to repeat it since they stopped
doing the that Mere submersible was theywould have you know, the twenty ounce
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cups you get from like seven eleven. Do you put your your super slurpees
in the little styrophone cups? Yeah, So what they would do the night
before is they would actually get thesemassive, great styrophone cups and they would
draw pictures on them with all ofthese markers. All right, this is
true, you'll be you can actuallygoogle it, and they would draw all
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of these pictures on these stiphone cups. Then when they got out to do
the submersible the following day, theywould put all of these these cups in
like a fisherman's net and tow itdown behind the submersible. Now, as
the air got sucked out of thedepth and the pressure got so huge by
the time they got back up,those twenty ounce cups were like a shot
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glass and rock hard with your drawingon it. Wow, that's one of
the little gimmicks they used to giveto people when they used to come back
from the Titanic. But bear inmind, more people have been up into
space, have been you know,walk the Moon, than actually been down
to the Titanic, so it's veryprotected. I'm sure, very protective,
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very very rare. Ah what amI now? Recently with the explosion of
the latest poo they tried to wentdown there sadly, and I'm not sure
was you see it again? Imay not see it in my lifetime.
Jeez, that is incredible, whata story. And I have to go
back to your famous people and allthe people that you get to rub elbows
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with. Who is the most shockingthat you might have thought that person isn't
nice, or that person is nicewho kind of surprised you with not being
what you thought they were. Doyou know, I'm not going to answer
it, but I'm going to answerit, hopefully in the best way that
you want. The trouble with celebritiesis that they have no idea what you
(17:36):
want, and you've already got anidea what you want. Like, if
you think about your favorite celebrity,they may not be your favorite celebrity.
They just may have played a characterthat you fit, really fell in love
with. There's nothing like them.So you're going up to someone thinking,
well, Tom Hanks is Boys Gump, you know. And so here's the
(17:56):
problem. I've been stood with somevery powerful famous people when you've suddenly had
someone coming towards them, and itactually intimidates the famous person because the famous
persons now thinking, oh my god, here we go. What do they
want? Do they want an endorsement, do they want a photograph that they
want a selfie? Do they wantme to invest in that product? You
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know? What do they want?Do they want to marry me? You
just literally have no idea. Sothat person comes up to them, the
famous persons all kind of like guardedyou know, and that trying to talk,
You're trying to understand, well,what do they want? You know,
I don't know this person, youknow, are they going to be
(18:38):
happy to just be a handshaking aphoto and they can bugger off? I
don't know. And then you walkaway going where that person's grumpy, you
know the sele I love it whenyou're on that side of the fence.
You get to see it differently.Yeah. So a lot of the time,
if you ever want to meet someoneand I'm talking about someone that doesn't
know who you are but is inpower. Now I'm talking about someone that's
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the head of your local parent committee, someone that's the head of the oscars
are rocks. It does not matter. It could be someone that's very popular
in your high street. This ishow you do it. You walk up
to them and you go, hey, how are you doing? My name
is Steve Simson. You don't knowme. The second you tell them you
don't know me, it takes thepressure off them and then you turn around
(19:23):
and go late. Let me tellyou why I'm interrupting you now you're telling
them what you want. You know, wouldn't be okay for god A selfie,
Hey, would it be okay ifI've recorded a Happy Birthday to my
niece. Hey, I've got abook coming out. I'd love you to
do it. And if you quicklytell people that you don't know who they
are, they don't know who youare and what you want, it now
(19:45):
allows them to go, do youknow, yes, I will do that
video to you. Yeah, let'sget a selfish and they can then relax
because they know there's no hidden agendabecause you just called it out direct.
I love that there is great advice. Yes, thank you, it's not
just celebrities. You're right. Ilove how you can put that across the
board. You're right, you wanta podcast. How many times have people
(20:08):
run up to you, they talkto you like they know you, but
you've never met them. Does thatmake you feel comfortable or uncomfortable. I'm
actually an entertainer in this area,and I've been doing comedy for twenty five
years in improv, and so peoplein the audience see me, but I
cannot see them generally. And thenthey see you in the store when you're
not presentable, but you ran tothe store anyway. It's so embarrassing.
(20:33):
And yes, you're just like Idon't know what to tell you. I'm
just me, just just trying toexactly exactly. So in no way am
I famous, But I am kindof known, and I'm not always funny
when I'm just at the store.There you go. I love it all
right, tell people about your podcastThe art of making things happen. That's
(20:56):
just my you know, manip wayto be able to have conversations with people
way more interesting than me. Youknow, I'll never I'll never take it
seriously. I'll never sell sponsorships.I'll never, you know, take on
banner ads or anything like that.It'll change the way I do it.
(21:18):
But I interviewed a guy last weekthat runs the most successful real estate industry
in Vegas, and then a coupleof weeks before that, I I interviewed
a prostitute, and then a littlebit before that an AI expert from Cornell,
and then before that a hit manfrom the mafia. So I liked,
(21:42):
if someone's interesting, I want tohave a conversation and I want to
know how did you do this,Why did you do this? How did
that happen? So I like tojust I call it the art of making
things happen? The podcast I justwant people to have conversations with people that
they never thought they would ever havea conversation with. Yes, I align
(22:03):
with that, and it's my freepast to be as noisy as I want
to be. Yes. Which leadsme to asking you if you would share
either a dare or a prank story, or one of those legendary tales that
you love to talk about when youhave how many Harley's, thirty Harley's whatever.
I have a lot of motorcycles.I actually only have two Harley's,
(22:25):
but I have a lot of otherones as well. A nice So when
you're out cruising and you got toshare those stories and everybody does the one
up, wow, I don't youknow Franks Franks and those kind of things,
I'm probably not very good because someonewould I'm doing stuff that people don't
(22:45):
think you could be able to doin any case, and that's because of
their standards. Okay, I'm agreat believer that I get in a no
is not going to put me inhospital. So I go for an knows
as many times as I can untilyou're bored, and then you just go
WHOA. Okay. Then I willsay one time I had a client,
(23:08):
very powerful man in Europe, andhe wanted to go into Florence to have
a Italian meal. And he saidto me, I don't know Florence very
well, but I need to makeit the most amazing dining experience that can
be done, so that no onecan ever beat me again in the future.
I was like, well, okay, it's a little bit of a
(23:30):
competitive streak he had on him,and so I wanted to see how crazy
I could do. Hence, gofor stupid, Go for the most ridiculous
thing that is out of your range, and this surprised yourself by how many
times you actually get it. Iactually ended up taking over the Academia,
the galery of the museum that housesthe most iconic statue in the world,
(23:52):
Michaelangelo's David. Set a table ofsix up at the feet of Michaelangelo's David,
so that he could have dinner atnine o'clock at night underneath the most
amazing statue in one of the world'smost famous museums. And then, for
shits and giggles, I thought I'dpush it further and I managed to get
Andrea Bacelli to come in and serenadehim while he was eating his main course,
(24:14):
I'm so out. That's for real, That's absolutely for real. It's
in the book. It's in thebook. It's probably on video somewhere.
I know those pictures. But yeah, And the daft thing is I never
I never expected to get the yes, But I also never expected to get
the no. You know, there'sthis cockiness to go, oh, I
(24:37):
can never go wrong for me.I didn't want to put myself to that
challenge, you know. So,Hey, they may say yes, they
may say no. I don't know. But because I was living on that
middle ground and I dared to askyes, I got a yes way more
times than I got a no.And of course when you get used to
those yes is what happens. Youjust automatic because people can read it.
(25:03):
You're asking for something kind of abit weird and whacking. They're like,
there's something about this guy that sayshe's done this before, we better just
say yes. And so you endup getting more yeses and you start how
to bloody, how did I getthat? And it's quite surprising you get
what you asked for. Is thatsimilar to the first book Bluefishing? You
(25:26):
reference asking why three times? Sois that similar to that? Yeah,
Bluefish Bluefishing was I have a gigglebecause when I got asked to write the
book for anny of you out therethat are writing a book, it's tough.
You've got to come up with anoverview, You've got to come off
up with maybe one or two chapters. You've got to find an agent,
(25:48):
you got to find a publisher.You know, it's tough. I didn't
get that because I was literally ata bar. I told this girl a
story I was with my wife.She just happened to be part of a
major publishing else and a week laterthey offered would I write a book?
And I was like, ah,okay, but I didn't think anyone would
ever buy it. So if anyonein the publishing world, they will know
(26:14):
the difference. I front loaded thecrap out of this book, so I
didn't want to keep the stories.I didn't want to keep intellectual rights.
So every time I unticked a box, I kind of got another ten or
twenty grand given to me as anadvance. Nice. I'm like, what
what is it? So we madea bucket. Now a bit of a
warning. I'd have made about seventimes that amount of money now had I
(26:37):
not ticked those boxes. But Ididn't think anyone would buy it. So
two things happened. One, Ididn't think it was going to sell.
So I got to write the bookI wanted to write. And because I've
got so much money up front,I was like, I'm fine, so
I had no pressure and could nowwrite. And so if someone went,
(27:00):
well, could you be a littlebit more could you open that up to
catch a wide or no, thisis what it is, it does this,
and it went there, and Ijust wanted to be as blunder and
as bolded there, so I wouldput stuff in there that I thought myself,
No one's gonna buy this book,or when they do, they're going
to read that section like the askWhy three times and they're going to go,
(27:23):
well, everybody does that? Youknow, why am I reading?
You know? There's nothing new inthat until I wrote it. And then
I suddenly realized that people were notdoing that, and people were contacting me
from all over the world going Iread that chug test, I read the
ask Why three times. I readabout this and Elton and oh my god,
(27:45):
I never thought that. I readabout the hotel Stationary, Oh I
never thought. And I'm thinking,what, how the hell are you not
doing the simplest stuff in the world, And people weren't. They were over
complicating everything. So that book tookI actually got translated, I think into
eight different versions and they all becamebest sellers, and I ended up with
(28:07):
a fan club in Japan. Therewas a hysterical that we ended up doing
some none of them could speak tome, so I had a translator and
it was hysterical, but yeah,we did it. Their career Amandain Chinese
tie all over the place, andit took off, and I was very
happy that it took off. Butof course then you start doing the calculations
(28:33):
and going I've lost a lot ofmoney. But had I not taken the
money, maybe I wouldn't have hadthe stress taking off of me, and
maybe I wouldn't have actually written thebook that I should have wrote. And
then of course two last year,I wrote Go for Stupid, and that's
doing the exact same thing. SoI'm very happy with that. That's right.
We want more, Steve. Wedon't want other people writing your book.
Mister, there's only one you.I love it. I got so
(28:56):
many great quotes out of this podcast, and I can't wait to highlight and
share the episode, and it's beenreally a delight to meet you. You're
a patient man, you are agood you were right by the way.
Say it. Say it, Steve, Okay, you're chilling me. Oh
my gosh. I really appreciate you. I am honored to have chatted with
(29:18):
Steve Simms today. And remember wecan only be strangers once, and I
invite you to stay weird. Bye. This has been Stranger Connections with Lisa David Olson