Seeking a better experience with live musical events? Brandon DeMaris combines over 20 years of experience in the LIVE music industry to introduce a value aligned ticketing service that makes the event seamless for the audience.
Brandon talks about "the Good Wolf" experience and the audience being the hero. He is constantly improving the million little things of going to a concert.
Brandon provides the best description of the "arc" of the entertainment experience. His team is paying attention to the tiny details that make the entire event as most memorable.
Enjoy the Rapid Question section to learn about Brandon's favorite song that describes his leadership style (Guess the Tom Petty song!)
And who is Brandon's unsung hero in Austin music that more people should know about?
Finally, listen to the "Brandon Rant," about the importance of presence...as a Dad, leader and person. Visit www.GoodWolfLive.com for more information on Brandon and his great company.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
Brandon talks about "the Good Wolf" experience and the audience being the hero. He is constantly improving the million little things of going to a concert.
Brandon provides the best description of the "arc" of the entertainment experience. His team is paying attention to the tiny details that make the entire event as most memorable.
Enjoy the Rapid Question section to learn about Brandon's favorite song that describes his leadership style (Guess the Tom Petty song!)
And who is Brandon's unsung hero in Austin music that more people should know about?
Finally, listen to the "Brandon Rant," about the importance of presence...as a Dad, leader and person. Visit www.GoodWolfLive.com for more information on Brandon and his great company.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Hey, welcome back to Truly Significant Presents. I'm Rick Tokeeney.
We hope that you all had a great weekend. Got
a wonderful show this morning. It's with Brandon Demaris, who
is the president and chief operating officer of the Good
Wolf Experience, launching a value aligned ticketing service that's changing
(00:30):
how we gather and a new model of seamless event production. Brandon,
great to talk to you this morning.
Speaker 2 (00:39):
Welcome having me.
Speaker 1 (00:42):
So we were talking before the show about your connections
to Taylor, Texas beyond that, give us a little bit
of your backstory.
Speaker 3 (00:50):
Sure, I've been in Austin for twenty plus years. Moved
here in two thousand and four straight out of college.
Know anything about that time in the music business. That
was right during the collapse of the recording industry, and
so Austin seemed like a perfectly great place to move
(01:12):
to and dive into the abyss of the music industry.
Lacking record labels and publishing companies and all the things
that I understood to be the music business. So I
found my way into the music business through live events.
I started as a talent agent. I did that for
(01:35):
about ten years, booking bands on tours around North America,
and my company evolved to become a entertainment production company
where we took on the production elements and eventually grew
to become a full service national events company where we
(01:56):
special in talent booking, production and now most recently event
ticketing fantastic.
Speaker 1 (02:06):
It's almost as if you're at the right time and
right place because you're bringing all of your skills from
all those years together to make a bigger difference.
Speaker 2 (02:19):
Tell me about that, you know.
Speaker 3 (02:25):
So my degree is in it's it's on the wall
over here. You can't see it, but it's I have
a degree in professional music. That's what the degree says
from Berkeley College of Music. And it gets more ironic
to this day, you know, as I go on to realize,
(02:46):
like what what is a professional musician? You know, I
mean somebody who makes their living from music obviously, right,
And that was what I set out with the intent
to do for myself. You know, I went to school
to play the drums and do that professionally. And I
mean it is just because it's just been this like
the longest running joke of everybody I've talked to and
(03:11):
met in my career from artists that are just getting started.
How do you get you know, how do you put
a band together? How do you get your first gigs
to these artists that are you know the The last
tour that I ever booked was for Ian mcleggan, who
was in I mean at different points in his career,
(03:31):
the Rolling Stones, Bondy Rate, I mean like this guy's pedigree.
He started the Faces and for Small Faces and was
in the bases with Broad Stewart and his last tour
lost money.
Speaker 4 (03:45):
You know, it's just like we had a beautiful, beautiful
meeting after this his one of his last tours, which
had all the major rate label backing, three publicists, wreck
radio promotion.
Speaker 3 (04:01):
I mean, there's he had a he had a a
very well selling biography that had come out just before
the tour. There's no reason he shouldn't have gone out
and do it. But guess what, we had to knock
the shows down from full band to a duo tour.
And he came back and he lost money, and he said,
(04:21):
thank you for all the work it takes to put
these shows together. It's not your fault. And I thought,
that is that that is if there is any indication
to me that there is something broken about the way
that this industry is is structured when it comes to
(04:42):
musicians being able to make a living from their music.
I don't need any more cases, you know. I really
do think that my career has been from the very
very beginning based on them mission to improve the standards
(05:04):
for musicians and for artists. And over twenty years, the
deeper that I've gotten into my career, I've learned that
there's so many areas, especially in the live event space,
where there's just a lot of room for improvement. And
(05:25):
you know, if I can find one thing to focus
on and make it better, that the rising tide raises
all ships. And you know that is that has become
a culture within the Good Wolf Experience. You know, when
people ask me why the Good Wolf Experience. That's an
(05:47):
odd name for an event company, and I say, well,
come try it out. You know, see how the Good
Wolf Experience is different from any other experience that you have,
and you'll understand what we're trying to do. You know,
if you're familiar with that old saying like which wolf
(06:10):
do you feed? The good wolf or the bad wolf?
Which one wins? It's the one you feed, So we're
out there trying to just constantly do the little things
that we can do to improve things in the events
that we have an influence in. I think it's maybe
a really simple and broad way to put it. That's
(06:33):
what I feel like the Good Wolf experience is all about.
Now when you get into more specifics about well, what
does that look like when you hire good Wolf to
book a band? How could you do that better or
different than anybody else? You know, I could talk about
that for you know, the full time we're here together.
What about production? How do you run sound better or
(06:56):
different than anybody else? Well, I'd love to tell you
about that. You know, there's a lot of things that
we've found that are like, well, if you do this
one thing, I'll give you an example. Because this is
starting to sound a little too broad. So one thing
that we discovered is that there's this issue in the
audio world where audio engineers, when they're doing their job, well,
(07:20):
they're looking at the console. They're looking at the audio console,
which means and that's when they're doing their job, well,
that means they're not at the bar, they're not chatting
with a friend, they're looking at their audio console and
they're listening. What they're not doing is too often looking
at the stage and seeing a musician who is having
(07:45):
is who's trying to get their attention, and that means
they're the only person in the room who cannot see
the musician trying to get the audio engineer's attention. So
we have a role on our production crew called a
spotter and they sit right next to the audio engineer
and their job is to watch the stage and see
(08:06):
what the experience is of the musician, which is what
everybody else is watching have happened. And when they see
that happen, they say, Hey, I think the I think
he needs something, you know, like it. Maybe it's just
something as simple as like they need their volume turned up.
But in a really extreme scenario, we had a musician
and turned out that there was a really screechingly high
(08:30):
electric guitar feeding back in their monitor and they were
kicking the monitor away from them just to save their
ear drum. And if we had had that role on
that event, it would have saved that musician well won
the quality of their hearing. It did actually cause damage
to their hearing and the embarrassment of like, man, how
(08:51):
come the one guy who's able to solve this problem
doesn't even know the problem exists, just little things like that,
you know, And and it's it's always these little details
that have this massive impact. So that those are the
kinds of things that I've been looking for over the
course of twenty years being in this business. What are
(09:14):
ways that we can make it a little bit better
of an experience for the artist, for the crew, for
the that always trickles down or up, however you look
at it to the guest experience and ultimately whoever's hiring us.
It's a better event. But it's the summation of about
(09:35):
a billion little details that we're thinking about and that
we have thought about over one thousand events in twenty years.
And that's really what the good Wolf experience is and
how it's different.
Speaker 2 (09:48):
What a great explanation.
Speaker 1 (09:50):
I got to tell you that before I ask all
these other deep philosophical questions, I have been.
Speaker 2 (09:59):
A since nineteen sixty.
Speaker 3 (10:02):
Nine, I had a suspicion you're a musician, and.
Speaker 1 (10:06):
I love what you just said because the lack of
attention to detail has been the bane of our existence
as bands. And it's like, finally someone's paying not finally,
but you are paying attention to the very things that
make bands break up, and so you're you are into
(10:27):
the ecosystem in the DNA of why bands, great bands
are greater and why bad bands break So it's like
you've got you're onto something bigger than meets the eye.
And that having been said, your mission at the Good
Wolf Experience emphasizes transformational experiences. How in the world do
(10:52):
you define transformation in the context of live events?
Speaker 3 (11:00):
You know, I guess I would think of it as
a you know, an event experience. There's an emotional component
to it. And in the the best case examples, we
(11:21):
get hired with enough runway between when this client has
the idea to do an event or a vision for
whatever it is they're trying to do and the actual
execution day. Now I'd hate to say this, but like
more often than not we get hired with thirty days
notice or you know, it's really unreasonably short runway, and
(11:44):
we pull it together and it is what it is.
But as like I said, in the best case scenarios,
our process is designed to start between six months and
a year out and in really really big events like
conferences and festivals with a long motion runway further than that,
you know, eighteen months or multi multiple year deals at once.
(12:06):
So we're looking way down the line at what it
is we're trying to build and some of those early
questions that we get to ask at that point are, Okay,
what what is your vision for not just for the event,
but like, how do you define success for this event?
We start to put together some criteria for what that
(12:27):
looks like, and you know, a lot of my clients
are marketing executives or marketing directors or you know, somebody
in the marketing department, so it always comes down to
some type of KPI or metric or you know, it's
a data is the answer. And I think, okay, well
that's how they're thinking of it. How do I marry
(12:50):
experience with some type of measurable result? And so for
that standpoint I do. I think that's where Goodwolf gets
to dance in our own spotlight, because that is how
I'm thinking about it, Like, Okay, we're going to hit
these benchmarks that they're looking for, but I'm also going
(13:13):
to think about what's the arc of the event experience?
And it starts way before the event day, you know,
and that's actually one reason why we got into the
ticketing business is because I started realizing the first impression
that your guest has of the event is the registration
(13:35):
process for the event. Like that's where you get the
information about the event. Whatever the promotion is for it
usually has that ticketing link, and then that's part of
the pipeline and how they find out about it. So
the ticketing experience, we're already warming up the burners for
what they can anticipate this event experience being. But fast forward. Okay,
(13:59):
so now you're driving to the event. Uh wait, you
know where where's the best or nearest or cheapest parking?
You know, like there's things like that leads little details.
Right you get to the registration process. Do you have
your do you have your ticket handy as a QR code?
Do you have to log into some account that you
(14:20):
forgot your password to write? Like every one of these
things when you when you do it right, it's it's
what you expect. It's when it's done wrong that you
just start grinding down right like before you even get there.
So those are the kinds of things that I'm thinking
about way in advance, Like what are the communications going
(14:44):
to be like how is this structured? And then you
get to the production of it, right, so like we
have this process it's called I mean and and mind you,
I'm not talking about the event experience yet for the guests.
We're just talking about how do you get all the
people in the building who are going to be a
part of creating this event experience. And I like to
(15:06):
lean on this wolf metaphor because I say, the wolf
pack is not the people wearing the good wolf cruise sher.
The wolf pack is everybody who is a part of
this event. They all have their place in the pecking order.
And what's important is that we make we get everybody
into the pack. So the way that we load in
(15:28):
for an event is my crew is the first one there,
and the first thing they do is they're going through
their unloading process and putting things. But they're also asking
all the questions, Hey, where are the restrooms, Hey what's
the where's the green room?
Speaker 1 (15:42):
Hey?
Speaker 3 (15:42):
Where does the band set up their merchandise at this show?
You know, like all those little questions that I know
the bands are going to ask these questions somewhere along
the way. And if we can trip all over all
of those sticks ahead of time and know the answers
to them. They don't even have to answer the question.
They just get there. We give them a bottle of water,
(16:04):
We carry their gear in and say, all right, the
restrooms over here, your green room's over here. We're going
to get your gear to the stage for you. Why
don't you guys hang out here if you want to drink.
The bartenders or said that you can come get one
a little before doors open, so you're not in that line.
You know, it's just that kind of thing. So by
the time the artists actually get on stage to deliver
(16:26):
a performance, right like, they're in the best headspace. They
are taken care of, they deliver the best performance. And
like if in this example, I guess the metaphorum or
the example I'm building is a concert experience. That's what
these guests are there for. You know, they're here to
(16:49):
see this event and this concert experience. And if everything
we did is get that artist to a point where
they're going to give their very best performs, that's what
it takes to create that trans That's what's within our
control to create a transformative experience for those concert attendees.
(17:11):
Now I would argue and I you know, I come
from the music background, so a lot of my examples
are are live music concert piece. But you know, we
have clients, our bread and butter clients are in the
corporate environment. So same rules apply for the keynote speaker, right,
the keynote speaker roles in there, and like they're under
the same kinds of performance pressures that an artist would
(17:33):
be under. The meeting planners. Oh my goodness. You know,
I just have a deep well of empathy for conference
and meeting planners because most of the people who are
leading workshops and leading seminars and speaking on a panel
are not professional presenters and performers. And the level of
(17:58):
anxiety that these types of people come in add in
a little ego, it's just like fun, It's it's a lot,
you know, it's a lot. So if we can do
that with you know, bring that same spirit to everybody
who's a part of the event experience. And similarly, you know,
(18:18):
like I was saying, okay, now you get to the
you get to the front door, you found the parking,
you got to the registration attitude, right, Like our crew
is trained. That's not even true. We don't even train
on attitude. We hire on attitude, so by the time
you get there, it's just a warm, friendly, knowledgeable person.
(18:41):
And that's another thing that we're really kind of leaning
into about our ticketing platform, is it's our people using
our ticketing platform. And that's very uncommon too. Like usually
it's somebody that was hired in an either venue staff
role or the party or volunteers using a platform that
(19:03):
they're totally unfamiliar with, and it's a lot of like,
I don't know, sorry, you're not in the system, I
don't know. And our people are just so fluent with
our technology and they've got the attitude to match it.
So those are the kinds of things that I think
just greased the wheels. And the truth is, you know,
maybe transformative experience is a little that's going a bit far.
(19:27):
It depends what the event is. At the end of
the day. If you come and have a good time
at event and go home not complaining about twenty different
things that made it not a good experience, that event
will be memorable. It would be worth going to. Whatever
the purpose is that you got out of bed and
(19:48):
put your pants on and went to the event, you
very likely accomplished it at that point, and you were
able to keep your focus and your attention on the
purpose of the event, right, And so I do think
that in that way like transformative. Okay, I mean maybe
it's just transactional, but that's the purpose of If that's
the purpose of that event, then in that sense it
(20:11):
can be transformative.
Speaker 2 (20:14):
Very true.
Speaker 1 (20:15):
We are talking with Brandon Demeras and we're going to
be right back after this quick message. But brainda tell
our listening audience where they can get more information on
the Good Wolf experience.
Speaker 3 (20:26):
Absolutely, good wolflive dot com. It's all there. We've got ticketing, production, entertainment,
you do events. You come to good Wolf Live dot
com and set up an appointment. Love to talk with you.
Speaker 2 (20:42):
Perfect. We will be right back with Brandon after this message.
Speaker 5 (20:51):
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Speaker 1 (22:32):
We are back with Brandon Demis, who is the president
of the Good Wolf Experience, and you know from that
first answer you gave, I want to comment on a
couple of things we as a family have gone to.
I bet you seventy five plus Broadway plays too many
(22:56):
concerts to name, but I want to tell you about
the one that we're in the midst of right now
from an experience perspective, and I want to hear your
comments about it, okay, because it sounds what you just
described sounds like the Wizard of Oz at the Sphere.
And so we saw a promotion about the Wizard of
(23:18):
Oz and how it was done with a three D
or four D experience, and my daughter, who is a
film producer in La working on a Wizard of Oz
project right now, said, we're going to Vegas to see this.
So we go online to get the tickets and it
is as smooth as glass Man getting through it. It
(23:41):
is the the kind of first impression you would want
to make, as if we were seeing Phantom of the
Opera for the first time.
Speaker 2 (23:52):
What you what you.
Speaker 1 (23:53):
Described to me is before we even step on a
plane to see The Wizard of Oz at the Sphere,
it is first class love it. The show because we've
seen it one hundred and ninety thousand times, will be
just kind of a anticlimactic other than being in the
(24:16):
middle of a tornado. But it's about meeting our expectation
from the first time we think about it to the
time we walk out of that theater, and every person
that greets us along the way and the ease of
getting the ticken on this guy. Yep, no stress, go
(24:38):
to the sphere and be entertained for a memorable experience.
Maybe not transformational, but we're ready. So it's you are
just so spot on about delighting the audience, because the
audience is the here.
Speaker 3 (24:56):
Man. I love to hear that. I wish there were
more still worries, especially in the ticketing space that are
not horror shows, because it's so many I mean, being
in the ticketing business, most of what I hear are complaints,
(25:20):
you know, and it's just like that, well, there's a
lot of opportunity for improvement there. That's why we're in
the ticketing space. You know, there's a handful of reasons
why we got into that line of business, but a
large one was, like, boy, it's just it's very clear
that there are a lot of problems in that space,
and the experience as a consumer sucks most of the time.
(25:43):
You know, it's not what you expect it to be,
which is what you said. They're meeting your expectations from
the very beginning, like somebody thought it through and they're
meeting the expectations. That's really what the goal is it's like,
what do you expect and how can that you can
design this path, this journey, the customer journey to meet
(26:06):
their expectations. It doesn't have to be a transformative experience
going to buying a ticket to this fear. But you
had an example of one where it kind of was
like it was enough that you're talking about it on
a public media platform. I'll give you another one. I mean,
just to go outside of the Good Wolf experience. I
(26:26):
went to a festival in Georgetown earlier this year, the
Two Step Infest, and I believe it's a live nation festival.
The credit in my eyes goes to this company, front
Gate Tickets, which when I moved to Austin, it was
an Austin based company. They were partnered with C three
and a handful of other bigger companies, and I just
(26:49):
remember thinking like, big whoop, there's an Austin based ticketing company.
Why do I care? And so now you know, twenty
years later, I'm in that seat and that company did
a great job. It's exactly what you said when I
bought my ticket. It just felt like somebody thought that
through all the way to getting proximity notifications when I
(27:17):
was near the front gate. Hey you're almost there. Here's
the schedule for the day. I was just like delighted
to get that text message. I thought, that's exactly what
I want to do while I'm standing in line at security,
is see who's playing on what stage right now? Like
it was, And it's little things. It's all these little
details that go into it. They had a lot of
(27:41):
ticket tiers for that festival, and I ended up buying
one called GA Plus, which got me a private restroom
and a shorter bar line and a dedicated not VIP area,
but just an area where I could go sit down,
and every communication that I got along the way, it
(28:02):
felt like it was catered to my ticket type, you know,
and it just told me like somebody thought this through.
So that inspires me. And there are really good examples
of people who are doing it right. I don't think
we are, you know, creating the newest thing since slice bread.
I think that the baseline is it's not being done
(28:25):
very well. You know. The baseline for ticketing is seems
to be a corporate, greedy, muddy grab. And the deeper
I get into the ticketing business, I'm learning how deals
are created and I'll not get into all the messiness
(28:47):
of that, but I'll just say like, oh, that's this
is a technology. This is a software with a very
simple technology that collects a dollar or three per transaction
and that goes into a bank account. And when you
do that at a really high volume, it generates a
(29:08):
ton of money. And what I one of the business
models is that those ticketing companies that have a ton
of cash, they offload that cash by giving it to
venues that are struggling in exchange for a multi year deal.
(29:31):
That's how it seems to work. Ticketing companies have a
bunch of cash, venues are broke and will take the
cash in exchange for a multi year deal with that
particular ticketing company because they're the ones who are willing
to write the biggest check. There is no qua, there's
no conversation, there is no questioning. The thing that I've
(29:53):
heard most from venue owners are they're all the same,
they all do the same thing. Ticketing is just you know,
it's just this transaction. And I thought, yeah, that's the
world that we live in. That's the world we live in.
Speaker 2 (30:06):
So that's where you're moving it.
Speaker 1 (30:08):
I mean, you're you're changing the dynamics and the the
you're changing the definition of that ticketing experience because.
Speaker 2 (30:16):
You are look at that degree on the wall.
Speaker 1 (30:19):
Professional music means taking it to the audience and treating
us like we're the hero.
Speaker 3 (30:27):
Well said, you know, I mean, I guess if you
go to our website, Goodwolf live dot com backslash ticketing,
the first thing that you'll see is it says ticketing.
I don't remember what it says, but it said something
to the effect of a ticketing company designed and built
by seasoned event producers. Like that right away distinguishes the
(30:52):
Good Wolf ticketing experience from a company that's built by
a tech bro or or a technology company that are
thinking about the technology primarily, and and the bank account
and how easy it is to stack up dollar bills
in a bank account with a high volume of transactions, Like, yes,
(31:14):
that is the basic technology. When I did my research,
there are over three thousand ticketing companies out there, so
we had to answer that question, why would we add
the three thousand and oneth one to the pile? What's
you know, why do we need to do that? And
the answer is very plain, It's very plain and simple. Well,
(31:37):
I think we can create a better experience and solve
a lot of people's problems in doing so.
Speaker 1 (31:43):
That's right, Okay, Brandon, You're going to have to come
back on the show. I've got to do our rapid
fire questions, which are a trademark of our of our
truly significant shows and all the everything that we do.
Number One, what song or album best describes your leadership style?
Speaker 3 (32:10):
Wow? Tom Petty Wildflowers.
Speaker 2 (32:18):
A good one.
Speaker 8 (32:19):
Don Vettie, Well, there's a good man.
Speaker 2 (32:22):
Okay.
Speaker 1 (32:23):
Who is one unsung hero in Austin music that more
people should know about?
Speaker 8 (32:28):
Bruce Willensick, No there, Bruce will Lensi, Okay, what keeps
you up at night?
Speaker 2 (32:40):
And then what wakes you up excited in the morning.
Speaker 3 (32:51):
I'm gonna have to answer that in reverse order. My
children are what wakes me up in the morning, and
with excitement, I have to say that I have two
little boys, and the boy do they bring a smile
to my face immediately? What keeps me up? I think? Okay,
I'll answer it this way. I have a huge vision
for this company. I've been working on it for twenty years,
(33:16):
and I feel like I have a long way to
go from where I'm at today and the potential and
the vision that I see for the company. And while
I may say anxiety keeps me up at night, it's
really this. It's that drive of like, oh man, like
there's so much more that I feel like I should
(33:37):
be doing or I could be doing, and that keeps
me up at night. A lot of thoughts about what
I could be doing, and I have to save them
for the next day.
Speaker 2 (33:49):
And that's a challenge, it must be.
Speaker 1 (33:52):
It's weird that you ask that or say that, because
one of our typical questions is this, how do you
speed up epiphanies other than AI? How can you speed
up the execution behind that vision.
Speaker 2 (34:10):
Today and tomorrow.
Speaker 3 (34:16):
Well, it's funny if you will include AI in the option.
One thing that I have been doing that has catalyzed
my clarity and my actions, which I feel like those
two together are the catalyst when I have clarity of
(34:38):
vision and what are the actions that will lead to that.
One thing that I have been doing is I've been
recording my meetings, which makes me a much better listener
and a much better note taker when there's a recording
of it. And then I've been dumping that into Gemini
(34:58):
or Checkick GPT and saying, give me the takeaways here,
and then I will take time after the meeting to
clean up the notes and I'll share it with whoever
I had the meeting with. I think that's something I've
always done, but I've never utilized AI technology to do that.
And what AI has done is it feeds back to
me the conversation from an outsider's perspective on what was
(35:22):
important and what the next steps are. That has really
really helped. And it's also I've been using that to
take meetings that are above my pay grade.
Speaker 1 (35:35):
You know.
Speaker 3 (35:36):
I'll take meetings with experts and you know, investors and
people that I feel like I'm not ready to have
a meeting with, and then having their feedback in a report.
I mean, I have stacks of these meeting notes to
my left and I'll just read back through them and say, like,
(35:57):
that's what I need to be focused on right now.
In fact, one example is a guy I wouldn't have
even remembered this, but one of one of the takeaways
was one of my i'll call him a mentor at
this point, but he's a pretty serious business investor taking
a couple companies public and he said, I think you
should start something called Brandon rants, where you put up
(36:20):
your iPhone and you just go into it for a
little while and then put that on. Just start putting
that out on LinkedIn and Facebook and see what happens.
And I did it, you know, I'd add some rant
about ticketing, and it was I got the most reactions
and comments and engagement from that Brandon rant. And I
(36:40):
would have never even remembered that he said to do
that until I was reading it back. I was like, huh,
for some reason, he thought that was compelling. And I
did it and I put it up there and it
was successful. I was like, wow, okay, So anyways, there's
something and it was so simple, you know, something that
took me just a handful of minutes to do in completion,
(37:01):
give me a brand strategically writing some eternal essay, you know,
and trying to put that up there that nobody would
have read. So yeah, I think that has been a
like a leveraging tactic that I'm using. That's being successful.
Speaker 1 (37:16):
I want to Brandon Rent right now about fatherhood and
why fatherhood is missing today. Rudiments like a drummer has rudiments,
you know, all of them. Why is fatherhood missing rudiments?
And what should we do about it? Two minute Brandon
(37:42):
rant and take it.
Speaker 3 (37:49):
I guess I would start with what are the rudiments
of fatherhood? What are my rudiments of fatherhood? Presence starts
with presents? And boy, is that easy to say and
hard to do. My kid is home today sick with
(38:12):
hand foot mouth, and I had about two hours where
all I had to do was be with my son
while he's having a sick day. And man was picking
up my phone and looking at my meetings and trying
to come what can I do while this kid's here?
And all I need, all that was needed was to
(38:33):
be with them and read him a book and hold
him and just be with my little boy while he's
he's having a hard time. I think that in this
day and age where there are so many distractions and
there is so much anxiety in the world around what's happening,
(38:54):
what's coming? Are we okay, it's really hard to be
present and I think that my son needs that more
than anything.
Speaker 1 (39:09):
Beautifully stated, that was a bonus for the Brandon Demeris show.
It is so on, It is so aligned with the
good Wolf experience. Maybe when you hear it back someday
you are present as a leader and as a dad,
(39:32):
probably as a husband.
Speaker 2 (39:34):
That is what is making the difference in your company.
Thank you about that.
Speaker 3 (39:39):
I really appreciate that I needed to hear that today.
Speaker 1 (39:43):
Go take care of your son. Thank you, Brandon for
being on our show. You were welcome back anytime, especially
since we've got sixty more questions to ask you.
Speaker 3 (39:52):
Oh, we got plenty more to talk about.
Speaker 2 (39:55):
I'm on that.
Speaker 1 (39:56):
That was a Brandon Demeris of the Good Wolf experience.
Thank you, sir for being on. Thank you sir and
as we always say, make it known today that you
still care. Lift others up and go to truly significant
dot com and visit it and share the good.
Speaker 2 (40:15):
News about other people every week.
Speaker 1 (40:18):
M M M
Hey, welcome back to Truly Significant Presents. I'm Rick Tokeeney.
We hope that you all had a great weekend. Got
a wonderful show this morning. It's with Brandon Demaris, who
is the president and chief operating officer of the Good
Wolf Experience, launching a value aligned ticketing service that's changing
(00:30):
how we gather and a new model of seamless event production. Brandon,
great to talk to you this morning.
Speaker 2 (00:39):
Welcome having me.
Speaker 1 (00:42):
So we were talking before the show about your connections
to Taylor, Texas beyond that, give us a little bit
of your backstory.
Speaker 3 (00:50):
Sure, I've been in Austin for twenty plus years. Moved
here in two thousand and four straight out of college.
Know anything about that time in the music business. That
was right during the collapse of the recording industry, and
so Austin seemed like a perfectly great place to move
(01:12):
to and dive into the abyss of the music industry.
Lacking record labels and publishing companies and all the things
that I understood to be the music business. So I
found my way into the music business through live events.
I started as a talent agent. I did that for
(01:35):
about ten years, booking bands on tours around North America,
and my company evolved to become a entertainment production company
where we took on the production elements and eventually grew
to become a full service national events company where we
(01:56):
special in talent booking, production and now most recently event
ticketing fantastic.
Speaker 1 (02:06):
It's almost as if you're at the right time and
right place because you're bringing all of your skills from
all those years together to make a bigger difference.
Speaker 2 (02:19):
Tell me about that, you know.
Speaker 3 (02:25):
So my degree is in it's it's on the wall
over here. You can't see it, but it's I have
a degree in professional music. That's what the degree says
from Berkeley College of Music. And it gets more ironic
to this day, you know, as I go on to realize,
(02:46):
like what what is a professional musician? You know, I
mean somebody who makes their living from music obviously, right,
And that was what I set out with the intent
to do for myself. You know, I went to school
to play the drums and do that professionally. And I
mean it is just because it's just been this like
the longest running joke of everybody I've talked to and
(03:11):
met in my career from artists that are just getting started.
How do you get you know, how do you put
a band together? How do you get your first gigs
to these artists that are you know the The last
tour that I ever booked was for Ian mcleggan, who
was in I mean at different points in his career,
(03:31):
the Rolling Stones, Bondy Rate, I mean like this guy's pedigree.
He started the Faces and for Small Faces and was
in the bases with Broad Stewart and his last tour
lost money.
Speaker 4 (03:45):
You know, it's just like we had a beautiful, beautiful
meeting after this his one of his last tours, which
had all the major rate label backing, three publicists, wreck
radio promotion.
Speaker 3 (04:01):
I mean, there's he had a he had a a
very well selling biography that had come out just before
the tour. There's no reason he shouldn't have gone out
and do it. But guess what, we had to knock
the shows down from full band to a duo tour.
And he came back and he lost money, and he said,
(04:21):
thank you for all the work it takes to put
these shows together. It's not your fault. And I thought,
that is that that is if there is any indication
to me that there is something broken about the way
that this industry is is structured when it comes to
(04:42):
musicians being able to make a living from their music.
I don't need any more cases, you know. I really
do think that my career has been from the very
very beginning based on them mission to improve the standards
(05:04):
for musicians and for artists. And over twenty years, the
deeper that I've gotten into my career, I've learned that
there's so many areas, especially in the live event space,
where there's just a lot of room for improvement. And
(05:25):
you know, if I can find one thing to focus
on and make it better, that the rising tide raises
all ships. And you know that is that has become
a culture within the Good Wolf Experience. You know, when
people ask me why the Good Wolf Experience. That's an
(05:47):
odd name for an event company, and I say, well,
come try it out. You know, see how the Good
Wolf Experience is different from any other experience that you have,
and you'll understand what we're trying to do. You know,
if you're familiar with that old saying like which wolf
(06:10):
do you feed? The good wolf or the bad wolf?
Which one wins? It's the one you feed, So we're
out there trying to just constantly do the little things
that we can do to improve things in the events
that we have an influence in. I think it's maybe
a really simple and broad way to put it. That's
(06:33):
what I feel like the Good Wolf experience is all about.
Now when you get into more specifics about well, what
does that look like when you hire good Wolf to
book a band? How could you do that better or
different than anybody else? You know, I could talk about
that for you know, the full time we're here together.
What about production? How do you run sound better or
(06:56):
different than anybody else? Well, I'd love to tell you
about that. You know, there's a lot of things that
we've found that are like, well, if you do this
one thing, I'll give you an example. Because this is
starting to sound a little too broad. So one thing
that we discovered is that there's this issue in the
audio world where audio engineers, when they're doing their job, well,
(07:20):
they're looking at the console. They're looking at the audio console,
which means and that's when they're doing their job, well,
that means they're not at the bar, they're not chatting
with a friend, they're looking at their audio console and
they're listening. What they're not doing is too often looking
at the stage and seeing a musician who is having
(07:45):
is who's trying to get their attention, and that means
they're the only person in the room who cannot see
the musician trying to get the audio engineer's attention. So
we have a role on our production crew called a
spotter and they sit right next to the audio engineer
and their job is to watch the stage and see
(08:06):
what the experience is of the musician, which is what
everybody else is watching have happened. And when they see
that happen, they say, Hey, I think the I think
he needs something, you know, like it. Maybe it's just
something as simple as like they need their volume turned up.
But in a really extreme scenario, we had a musician
and turned out that there was a really screechingly high
(08:30):
electric guitar feeding back in their monitor and they were
kicking the monitor away from them just to save their
ear drum. And if we had had that role on
that event, it would have saved that musician well won
the quality of their hearing. It did actually cause damage
to their hearing and the embarrassment of like, man, how
(08:51):
come the one guy who's able to solve this problem
doesn't even know the problem exists, just little things like that,
you know, And and it's it's always these little details
that have this massive impact. So that those are the
kinds of things that I've been looking for over the
course of twenty years being in this business. What are
(09:14):
ways that we can make it a little bit better
of an experience for the artist, for the crew, for
the that always trickles down or up, however you look
at it to the guest experience and ultimately whoever's hiring us.
It's a better event. But it's the summation of about
(09:35):
a billion little details that we're thinking about and that
we have thought about over one thousand events in twenty years.
And that's really what the good Wolf experience is and
how it's different.
Speaker 2 (09:48):
What a great explanation.
Speaker 1 (09:50):
I got to tell you that before I ask all
these other deep philosophical questions, I have been.
Speaker 2 (09:59):
A since nineteen sixty.
Speaker 3 (10:02):
Nine, I had a suspicion you're a musician, and.
Speaker 1 (10:06):
I love what you just said because the lack of
attention to detail has been the bane of our existence
as bands. And it's like, finally someone's paying not finally,
but you are paying attention to the very things that
make bands break up, and so you're you are into
(10:27):
the ecosystem in the DNA of why bands, great bands
are greater and why bad bands break So it's like
you've got you're onto something bigger than meets the eye.
And that having been said, your mission at the Good
Wolf Experience emphasizes transformational experiences. How in the world do
(10:52):
you define transformation in the context of live events?
Speaker 3 (11:00):
You know, I guess I would think of it as
a you know, an event experience. There's an emotional component
to it. And in the the best case examples, we
(11:21):
get hired with enough runway between when this client has
the idea to do an event or a vision for
whatever it is they're trying to do and the actual
execution day. Now I'd hate to say this, but like
more often than not we get hired with thirty days
notice or you know, it's really unreasonably short runway, and
(11:44):
we pull it together and it is what it is.
But as like I said, in the best case scenarios,
our process is designed to start between six months and
a year out and in really really big events like
conferences and festivals with a long motion runway further than that,
you know, eighteen months or multi multiple year deals at once.
(12:06):
So we're looking way down the line at what it
is we're trying to build and some of those early
questions that we get to ask at that point are, Okay,
what what is your vision for not just for the event,
but like, how do you define success for this event?
We start to put together some criteria for what that
(12:27):
looks like, and you know, a lot of my clients
are marketing executives or marketing directors or you know, somebody
in the marketing department, so it always comes down to
some type of KPI or metric or you know, it's
a data is the answer. And I think, okay, well
that's how they're thinking of it. How do I marry
(12:50):
experience with some type of measurable result? And so for
that standpoint I do. I think that's where Goodwolf gets
to dance in our own spotlight, because that is how
I'm thinking about it, Like, Okay, we're going to hit
these benchmarks that they're looking for, but I'm also going
(13:13):
to think about what's the arc of the event experience?
And it starts way before the event day, you know,
and that's actually one reason why we got into the
ticketing business is because I started realizing the first impression
that your guest has of the event is the registration
(13:35):
process for the event. Like that's where you get the
information about the event. Whatever the promotion is for it
usually has that ticketing link, and then that's part of
the pipeline and how they find out about it. So
the ticketing experience, we're already warming up the burners for
what they can anticipate this event experience being. But fast forward. Okay,
(13:59):
so now you're driving to the event. Uh wait, you
know where where's the best or nearest or cheapest parking?
You know, like there's things like that leads little details.
Right you get to the registration process. Do you have
your do you have your ticket handy as a QR code?
Do you have to log into some account that you
(14:20):
forgot your password to write? Like every one of these
things when you when you do it right, it's it's
what you expect. It's when it's done wrong that you
just start grinding down right like before you even get there.
So those are the kinds of things that I'm thinking
about way in advance, Like what are the communications going
(14:44):
to be like how is this structured? And then you
get to the production of it, right, so like we
have this process it's called I mean and and mind you,
I'm not talking about the event experience yet for the guests.
We're just talking about how do you get all the
people in the building who are going to be a
part of creating this event experience. And I like to
(15:06):
lean on this wolf metaphor because I say, the wolf
pack is not the people wearing the good wolf cruise sher.
The wolf pack is everybody who is a part of
this event. They all have their place in the pecking order.
And what's important is that we make we get everybody
into the pack. So the way that we load in
(15:28):
for an event is my crew is the first one there,
and the first thing they do is they're going through
their unloading process and putting things. But they're also asking
all the questions, Hey, where are the restrooms, Hey what's
the where's the green room?
Speaker 1 (15:42):
Hey?
Speaker 3 (15:42):
Where does the band set up their merchandise at this show?
You know, like all those little questions that I know
the bands are going to ask these questions somewhere along
the way. And if we can trip all over all
of those sticks ahead of time and know the answers
to them. They don't even have to answer the question.
They just get there. We give them a bottle of water,
(16:04):
We carry their gear in and say, all right, the
restrooms over here, your green room's over here. We're going
to get your gear to the stage for you. Why
don't you guys hang out here if you want to drink.
The bartenders or said that you can come get one
a little before doors open, so you're not in that line.
You know, it's just that kind of thing. So by
the time the artists actually get on stage to deliver
(16:26):
a performance, right like, they're in the best headspace. They
are taken care of, they deliver the best performance. And
like if in this example, I guess the metaphorum or
the example I'm building is a concert experience. That's what
these guests are there for. You know, they're here to
(16:49):
see this event and this concert experience. And if everything
we did is get that artist to a point where
they're going to give their very best performs, that's what
it takes to create that trans That's what's within our
control to create a transformative experience for those concert attendees.
(17:11):
Now I would argue and I you know, I come
from the music background, so a lot of my examples
are are live music concert piece. But you know, we
have clients, our bread and butter clients are in the
corporate environment. So same rules apply for the keynote speaker, right,
the keynote speaker roles in there, and like they're under
the same kinds of performance pressures that an artist would
(17:33):
be under. The meeting planners. Oh my goodness. You know,
I just have a deep well of empathy for conference
and meeting planners because most of the people who are
leading workshops and leading seminars and speaking on a panel
are not professional presenters and performers. And the level of
(17:58):
anxiety that these types of people come in add in
a little ego, it's just like fun, It's it's a lot,
you know, it's a lot. So if we can do
that with you know, bring that same spirit to everybody
who's a part of the event experience. And similarly, you know,
(18:18):
like I was saying, okay, now you get to the
you get to the front door, you found the parking,
you got to the registration attitude, right, Like our crew
is trained. That's not even true. We don't even train
on attitude. We hire on attitude, so by the time
you get there, it's just a warm, friendly, knowledgeable person.
(18:41):
And that's another thing that we're really kind of leaning
into about our ticketing platform, is it's our people using
our ticketing platform. And that's very uncommon too. Like usually
it's somebody that was hired in an either venue staff
role or the party or volunteers using a platform that
(19:03):
they're totally unfamiliar with, and it's a lot of like,
I don't know, sorry, you're not in the system, I
don't know. And our people are just so fluent with
our technology and they've got the attitude to match it.
So those are the kinds of things that I think
just greased the wheels. And the truth is, you know,
maybe transformative experience is a little that's going a bit far.
(19:27):
It depends what the event is. At the end of
the day. If you come and have a good time
at event and go home not complaining about twenty different
things that made it not a good experience, that event
will be memorable. It would be worth going to. Whatever
the purpose is that you got out of bed and
(19:48):
put your pants on and went to the event, you
very likely accomplished it at that point, and you were
able to keep your focus and your attention on the
purpose of the event, right, And so I do think
that in that way like transformative. Okay, I mean maybe
it's just transactional, but that's the purpose of If that's
the purpose of that event, then in that sense it
(20:11):
can be transformative.
Speaker 2 (20:14):
Very true.
Speaker 1 (20:15):
We are talking with Brandon Demeras and we're going to
be right back after this quick message. But brainda tell
our listening audience where they can get more information on
the Good Wolf experience.
Speaker 3 (20:26):
Absolutely, good wolflive dot com. It's all there. We've got ticketing, production, entertainment,
you do events. You come to good Wolf Live dot
com and set up an appointment. Love to talk with you.
Speaker 2 (20:42):
Perfect. We will be right back with Brandon after this message.
Speaker 5 (20:51):
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Speaker 1 (22:32):
We are back with Brandon Demis, who is the president
of the Good Wolf Experience, and you know from that
first answer you gave, I want to comment on a
couple of things we as a family have gone to.
I bet you seventy five plus Broadway plays too many
(22:56):
concerts to name, but I want to tell you about
the one that we're in the midst of right now
from an experience perspective, and I want to hear your
comments about it, okay, because it sounds what you just
described sounds like the Wizard of Oz at the Sphere.
And so we saw a promotion about the Wizard of
(23:18):
Oz and how it was done with a three D
or four D experience, and my daughter, who is a
film producer in La working on a Wizard of Oz
project right now, said, we're going to Vegas to see this.
So we go online to get the tickets and it
is as smooth as glass Man getting through it. It
(23:41):
is the the kind of first impression you would want
to make, as if we were seeing Phantom of the
Opera for the first time.
Speaker 2 (23:52):
What you what you.
Speaker 1 (23:53):
Described to me is before we even step on a
plane to see The Wizard of Oz at the Sphere,
it is first class love it. The show because we've
seen it one hundred and ninety thousand times, will be
just kind of a anticlimactic other than being in the
(24:16):
middle of a tornado. But it's about meeting our expectation
from the first time we think about it to the
time we walk out of that theater, and every person
that greets us along the way and the ease of
getting the ticken on this guy. Yep, no stress, go
(24:38):
to the sphere and be entertained for a memorable experience.
Maybe not transformational, but we're ready. So it's you are
just so spot on about delighting the audience, because the
audience is the here.
Speaker 3 (24:56):
Man. I love to hear that. I wish there were
more still worries, especially in the ticketing space that are
not horror shows, because it's so many I mean, being
in the ticketing business, most of what I hear are complaints,
(25:20):
you know, and it's just like that, well, there's a
lot of opportunity for improvement there. That's why we're in
the ticketing space. You know, there's a handful of reasons
why we got into that line of business, but a
large one was, like, boy, it's just it's very clear
that there are a lot of problems in that space,
and the experience as a consumer sucks most of the time.
(25:43):
You know, it's not what you expect it to be,
which is what you said. They're meeting your expectations from
the very beginning, like somebody thought it through and they're
meeting the expectations. That's really what the goal is it's like,
what do you expect and how can that you can
design this path, this journey, the customer journey to meet
(26:06):
their expectations. It doesn't have to be a transformative experience
going to buying a ticket to this fear. But you
had an example of one where it kind of was
like it was enough that you're talking about it on
a public media platform. I'll give you another one. I mean,
just to go outside of the Good Wolf experience. I
(26:26):
went to a festival in Georgetown earlier this year, the
Two Step Infest, and I believe it's a live nation festival.
The credit in my eyes goes to this company, front
Gate Tickets, which when I moved to Austin, it was
an Austin based company. They were partnered with C three
and a handful of other bigger companies, and I just
(26:49):
remember thinking like, big whoop, there's an Austin based ticketing company.
Why do I care? And so now you know, twenty
years later, I'm in that seat and that company did
a great job. It's exactly what you said when I
bought my ticket. It just felt like somebody thought that
through all the way to getting proximity notifications when I
(27:17):
was near the front gate. Hey you're almost there. Here's
the schedule for the day. I was just like delighted
to get that text message. I thought, that's exactly what
I want to do while I'm standing in line at security,
is see who's playing on what stage right now? Like
it was, And it's little things. It's all these little
details that go into it. They had a lot of
(27:41):
ticket tiers for that festival, and I ended up buying
one called GA Plus, which got me a private restroom
and a shorter bar line and a dedicated not VIP area,
but just an area where I could go sit down,
and every communication that I got along the way, it
(28:02):
felt like it was catered to my ticket type, you know,
and it just told me like somebody thought this through.
So that inspires me. And there are really good examples
of people who are doing it right. I don't think
we are, you know, creating the newest thing since slice bread.
I think that the baseline is it's not being done
(28:25):
very well. You know. The baseline for ticketing is seems
to be a corporate, greedy, muddy grab. And the deeper
I get into the ticketing business, I'm learning how deals
are created and I'll not get into all the messiness
(28:47):
of that, but I'll just say like, oh, that's this
is a technology. This is a software with a very
simple technology that collects a dollar or three per transaction
and that goes into a bank account. And when you
do that at a really high volume, it generates a
(29:08):
ton of money. And what I one of the business
models is that those ticketing companies that have a ton
of cash, they offload that cash by giving it to
venues that are struggling in exchange for a multi year deal.
(29:31):
That's how it seems to work. Ticketing companies have a
bunch of cash, venues are broke and will take the
cash in exchange for a multi year deal with that
particular ticketing company because they're the ones who are willing
to write the biggest check. There is no qua, there's
no conversation, there is no questioning. The thing that I've
(29:53):
heard most from venue owners are they're all the same,
they all do the same thing. Ticketing is just you know,
it's just this transaction. And I thought, yeah, that's the
world that we live in. That's the world we live in.
Speaker 2 (30:06):
So that's where you're moving it.
Speaker 1 (30:08):
I mean, you're you're changing the dynamics and the the
you're changing the definition of that ticketing experience because.
Speaker 2 (30:16):
You are look at that degree on the wall.
Speaker 1 (30:19):
Professional music means taking it to the audience and treating
us like we're the hero.
Speaker 3 (30:27):
Well said, you know, I mean, I guess if you
go to our website, Goodwolf live dot com backslash ticketing,
the first thing that you'll see is it says ticketing.
I don't remember what it says, but it said something
to the effect of a ticketing company designed and built
by seasoned event producers. Like that right away distinguishes the
(30:52):
Good Wolf ticketing experience from a company that's built by
a tech bro or or a technology company that are
thinking about the technology primarily, and and the bank account
and how easy it is to stack up dollar bills
in a bank account with a high volume of transactions, Like, yes,
(31:14):
that is the basic technology. When I did my research,
there are over three thousand ticketing companies out there, so
we had to answer that question, why would we add
the three thousand and oneth one to the pile? What's
you know, why do we need to do that? And
the answer is very plain, It's very plain and simple. Well,
(31:37):
I think we can create a better experience and solve
a lot of people's problems in doing so.
Speaker 1 (31:43):
That's right, Okay, Brandon, You're going to have to come
back on the show. I've got to do our rapid
fire questions, which are a trademark of our of our
truly significant shows and all the everything that we do.
Number One, what song or album best describes your leadership style?
Speaker 3 (32:10):
Wow? Tom Petty Wildflowers.
Speaker 2 (32:18):
A good one.
Speaker 8 (32:19):
Don Vettie, Well, there's a good man.
Speaker 2 (32:22):
Okay.
Speaker 1 (32:23):
Who is one unsung hero in Austin music that more
people should know about?
Speaker 8 (32:28):
Bruce Willensick, No there, Bruce will Lensi, Okay, what keeps
you up at night?
Speaker 2 (32:40):
And then what wakes you up excited in the morning.
Speaker 3 (32:51):
I'm gonna have to answer that in reverse order. My
children are what wakes me up in the morning, and
with excitement, I have to say that I have two
little boys, and the boy do they bring a smile
to my face immediately? What keeps me up? I think? Okay,
I'll answer it this way. I have a huge vision
for this company. I've been working on it for twenty years,
(33:16):
and I feel like I have a long way to
go from where I'm at today and the potential and
the vision that I see for the company. And while
I may say anxiety keeps me up at night, it's
really this. It's that drive of like, oh man, like
there's so much more that I feel like I should
(33:37):
be doing or I could be doing, and that keeps
me up at night. A lot of thoughts about what
I could be doing, and I have to save them
for the next day.
Speaker 2 (33:49):
And that's a challenge, it must be.
Speaker 1 (33:52):
It's weird that you ask that or say that, because
one of our typical questions is this, how do you
speed up epiphanies other than AI? How can you speed
up the execution behind that vision.
Speaker 2 (34:10):
Today and tomorrow.
Speaker 3 (34:16):
Well, it's funny if you will include AI in the option.
One thing that I have been doing that has catalyzed
my clarity and my actions, which I feel like those
two together are the catalyst when I have clarity of
(34:38):
vision and what are the actions that will lead to that.
One thing that I have been doing is I've been
recording my meetings, which makes me a much better listener
and a much better note taker when there's a recording
of it. And then I've been dumping that into Gemini
(34:58):
or Checkick GPT and saying, give me the takeaways here,
and then I will take time after the meeting to
clean up the notes and I'll share it with whoever
I had the meeting with. I think that's something I've
always done, but I've never utilized AI technology to do that.
And what AI has done is it feeds back to
me the conversation from an outsider's perspective on what was
(35:22):
important and what the next steps are. That has really
really helped. And it's also I've been using that to
take meetings that are above my pay grade.
Speaker 1 (35:35):
You know.
Speaker 3 (35:36):
I'll take meetings with experts and you know, investors and
people that I feel like I'm not ready to have
a meeting with, and then having their feedback in a report.
I mean, I have stacks of these meeting notes to
my left and I'll just read back through them and say, like,
(35:57):
that's what I need to be focused on right now.
In fact, one example is a guy I wouldn't have
even remembered this, but one of one of the takeaways
was one of my i'll call him a mentor at
this point, but he's a pretty serious business investor taking
a couple companies public and he said, I think you
should start something called Brandon rants, where you put up
(36:20):
your iPhone and you just go into it for a
little while and then put that on. Just start putting
that out on LinkedIn and Facebook and see what happens.
And I did it, you know, I'd add some rant
about ticketing, and it was I got the most reactions
and comments and engagement from that Brandon rant. And I
(36:40):
would have never even remembered that he said to do
that until I was reading it back. I was like, huh,
for some reason, he thought that was compelling. And I
did it and I put it up there and it
was successful. I was like, wow, okay, So anyways, there's
something and it was so simple, you know, something that
took me just a handful of minutes to do in completion,
(37:01):
give me a brand strategically writing some eternal essay, you know,
and trying to put that up there that nobody would
have read. So yeah, I think that has been a
like a leveraging tactic that I'm using. That's being successful.
Speaker 1 (37:16):
I want to Brandon Rent right now about fatherhood and
why fatherhood is missing today. Rudiments like a drummer has rudiments,
you know, all of them. Why is fatherhood missing rudiments?
And what should we do about it? Two minute Brandon
(37:42):
rant and take it.
Speaker 3 (37:49):
I guess I would start with what are the rudiments
of fatherhood? What are my rudiments of fatherhood? Presence starts
with presents? And boy, is that easy to say and
hard to do. My kid is home today sick with
(38:12):
hand foot mouth, and I had about two hours where
all I had to do was be with my son
while he's having a sick day. And man was picking
up my phone and looking at my meetings and trying
to come what can I do while this kid's here?
And all I need, all that was needed was to
(38:33):
be with them and read him a book and hold
him and just be with my little boy while he's
he's having a hard time. I think that in this
day and age where there are so many distractions and
there is so much anxiety in the world around what's happening,
(38:54):
what's coming? Are we okay, it's really hard to be
present and I think that my son needs that more
than anything.
Speaker 1 (39:09):
Beautifully stated, that was a bonus for the Brandon Demeris show.
It is so on, It is so aligned with the
good Wolf experience. Maybe when you hear it back someday
you are present as a leader and as a dad,
(39:32):
probably as a husband.
Speaker 2 (39:34):
That is what is making the difference in your company.
Thank you about that.
Speaker 3 (39:39):
I really appreciate that I needed to hear that today.
Speaker 1 (39:43):
Go take care of your son. Thank you, Brandon for
being on our show. You were welcome back anytime, especially
since we've got sixty more questions to ask you.
Speaker 3 (39:52):
Oh, we got plenty more to talk about.
Speaker 2 (39:55):
I'm on that.
Speaker 1 (39:56):
That was a Brandon Demeris of the Good Wolf experience.
Thank you, sir for being on. Thank you sir and
as we always say, make it known today that you
still care. Lift others up and go to truly significant
dot com and visit it and share the good.
Speaker 2 (40:15):
News about other people every week.
Speaker 1 (40:18):
M M M
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