September 9, 2025 • 32 mins
TrulySignificant.com presents Caleb Roth, former firefighter and EMT, transformed a backyard side hustle of staining fences into a $10 million enterprise.
Most significantly, Caleb is inspiring thousands of blue collar workers to pursue their own American dream, proving that purpose, solving problems and earning a profit can go hand in hand.
Hear about his three core values that fuel growth at Restorative Industries. Get the inside view on the importance of a "Day One" mentality.
And learn about exceptional company culture that makes occasional exceptions to do the "right thing" for their customers.
Be inspired to control your own outcome with Caleb Roth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
Most significantly, Caleb is inspiring thousands of blue collar workers to pursue their own American dream, proving that purpose, solving problems and earning a profit can go hand in hand.
Hear about his three core values that fuel growth at Restorative Industries. Get the inside view on the importance of a "Day One" mentality.
And learn about exceptional company culture that makes occasional exceptions to do the "right thing" for their customers.
Be inspired to control your own outcome with Caleb Roth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Since I'm Rick to Kenney. Our very special guest today
is Caleb Roth and such an interesting person. A former
firefighter and emt transformed a backyard what we would call
a side hustle into a ten million plus dollar home
(00:31):
services enterprise, and we think that he has moved from
the zone of success to significance as he is uplifting people.
His company is Restorative Industries, igniting a national movement to
restore the dignity and work and empower everyday skilled trades
(00:52):
people to build business ownership. What a great idea, Caleb,
Welcome to our show.
Speaker 2 (01:01):
Yeah, what a great intro. Thank you very much.
Speaker 1 (01:03):
Tell us the rest of your story and a little
bit about how you got started and even mentioned your
hometown if you can.
Speaker 2 (01:13):
Yeah. So I was born and spent the first three
years of my life in Morganton, North Carolina. It's in
western North Carolina. You have Asheville on kind of on
the west side of the mountains and Morganton's on the
east side. It's a favorite place in the world for me.
But at three years old, we moved to Nashville Music City.
(01:34):
My dad was going to be a country music star,
so that brings a lot of people to Nashville, but
plans changed and so the family wound up operating a
fence company building fences. Most kids went to the swimming
pool and rode their bikes in the summertime. I got
to go build fences. So that was a fun thing
(01:54):
that I didn't like very much because it was hard work.
There was no shade, there was no escape. This was
back in the day when do you want to go
sit in the truck? Was a bad thing, right because
there's no air conditioning, no cell phones. So but anyways,
as as I grew up and got out of school
and I started working in the family business. I was
(02:16):
a fireman and EMT for about five years on the side.
That was you know, that's something you can usually have
two careers when you do. But I worked in the
family business. That was my main career. And as I
grew a family and a wife and a household, I
wanted to earn more money and I felt, you know,
I felt like I was could could do it. I
felt like I was smart enough. I felt like I
(02:39):
was worthy, but I just didn't know how. I didn't
know where to begin, I didn't know what to do.
And so anyways, I started this side business staining fences.
I believe, I don't know, I don't know what you
where you stand, but for me, it was it was
a voice from God that said, you're going to stay
in fences. And I say that, and I think it's
significant because I was trying to get away from the
(03:00):
fence industry. I was was burn up, burn out, fed up,
and I just I wanted to do anything else but
be in the fence industry. And so when I heard
the voice you're going to stay in fences, I kind
of fought it a little bit, but I did it anyways,
and it worked out to be a perfect match because
during my day job was selling you know, fences to
people in Nashville so we could install them for them,
(03:22):
and on every job I quoted, Hey, we'll come and
stain it for you for this much money. And so
I would subcontract myself to the family business to go
stay in those fences nights and weekends. And I did
the same thing for all the other guys that I
do in the fence business. And so eventually the staining
I was earning more money in the staining business than
I was in my day job. And so I think
(03:45):
I'll pause the story right there and say, finally at
the there, you know, there was a there was a
crossroads where I felt like I finally had some sort
of control over the outcome, the life that my family
was going to live, you know, and I that to me,
that was huge. And I know that there's a lot
of people out there that are sitting in the same
(04:06):
they've been in a job for years, or they wherever
they are, and whatever they're doing, they feel like they
can do more, but they don't know where to start.
And so so I think for me, I'm an entrepreneur,
you know, I like and I think there's a lot
of people that think like that. But I think there's
a lot of people that maybe didn't have the opportunities
that I have to grow up in a family business.
(04:28):
There's a lot of people that maybe came from the
wrong side of the tracks, if you will, and they
in their environment has just beat them down in a
way that they just don't feel worthy. So we have spit,
you know, our last ten or fifteen years, just really
trying to help people. Anytime we learn something, we want
to share it with our audience and say, hey, this
is what we've learned and to just to get people
(04:53):
to make that jump to go start your business, take
control of your situation. Grow. You know, this business can
be a stepping stone to the next career, or it
can be the career. It can be the side hustle,
it can be the you know, the thing that changes
your family tree. And that's what we focused on. And
I guess to give you a little more context. You know,
as as the years went on in that staining business
we call it stain and sell experts based here in Nashville,
(05:16):
I started making my own stains. I thought, how hard
could that be? Right? The reason I did that was
because I wanted you know, when you go to a restaurant,
if they're if they're serving generic food, you think, oh,
that'll be okay. But if you've got a chef in
there and he's making his own recipes, it's it's more valuable.
People think there's you know, the ingredients must be better,
the chef's really taking care of And I thought the
(05:37):
same for the stain. I thought, if I can control
what we use, then people will find value in that
and they'll hire me to to stain their fence. Well,
at this time, I was too too broke to buy ads,
you know, I couldn't afford an ad, right, So I
would pull out the old cell phone, you know before
before you could do live videos, and I would make
(05:58):
a video and I would say, hey, this this is
a job that we're about to do, or we just did,
or here's a how to on how to clean your
fence or how to clean your deck. I wanted people
to know that I was the expert, so they would
call me to hire me to do their fence job
or their stain job, or their fence or deck or cabin,
whatever it was. And apparently other staining contractors were watching
me as well, and I started getting messages over and over, hey,
(06:22):
your fences or your decks, your stain jobs look great.
What stain are you using? And I said, oh, well
I just make it for myself. And over and over
people would say, well, we want to buy your stain.
We want to buy your stain. And I thought, oh, well,
I guess I could sell some stains. So I sold.
I remember I sold a few buckets sustained and I thought, wow,
that was easy. And then kind of the rest is history, right,
(06:44):
And so again all through this time, as we grew
our service businesses. We grew our stain manufacturing business. We didn't. Again,
I come from small family business. I didn't understand. You know,
if most people that were doing that would probably hire
the best salesmen that they could get right to really
(07:04):
grow the brand. But we didn't do that. We started
doing classes, educational content. We started a private Facebook group
to educate people, and we weren't biased to other products.
We let them talk about any staying product. And we
did classes called Staying University. We did those every year
starting in twenty nineteen, and we just brought contractors in.
We found really good, successful people to come in and
(07:26):
help us teach. We taught the business and who said,
you know, there's a lot of ways to make money
and change your life. We don't know them all, but
we know this one. And so people would come and
we'd teach them. Here's how you stay in a fence.
Here's how you quote the jobs. Here's how you understand
the market. Here's how you go create, you know, relationships
with contractors that will send you work. Here's how you
(07:47):
sell these type services. Here's how you clean your equipment.
Here's the equipment you need and that has that's the
way we've grown our business is just trying to help people.
We understand that their success is our success. That's kind
of our story and.
Speaker 1 (08:02):
Basic, so simple and so significant. It's is the eighteen
point leadership philosophy? Does that include something about faith? Because
you obviously listen to God in this whole equation.
Speaker 2 (08:19):
I would I would say that I can probably give
you a better understanding of that article. So we have.
And this is something that I thought was silly. You know,
I'm a I'm a what most guys would say, I'm
a I want to be a mouth man, right, I'm Harry,
just that I like to hunt and fish, and I think,
you know, you want to be tough, right, And so
this this business coach came in and said, you need
(08:40):
to have core core, core values, core purpose. You need
to have big goals. You know, you're twenty year goalie,
five three, one year goals whatever. But the core values.
The goals made sense to me. But the core values,
I thought, this is a waste of time. This I
should be working on other things. So we implemented some
very basic core values that were generic integrity, do the
(09:02):
right thing, take initiative, lead by example, things like that,
and They just didn't work because what we found was that,
you know, we would do a core value shout out
to somebody who did a good job, and they were like,
for instance, John picked up a piece of trash in
the parking lot. Well, when he did that, he took initiative.
He was leading by example, he was he was doing
(09:23):
the right thing right, he was. You could the core
values were so generic that everything was the core value,
and so it just didn't work. So I went and
set down with my wife. I set down with some
people that were with us in the very beginning, and
they understood what happened to make the company grow, and
instead of creating core values, we discovered what they actually were.
(09:48):
And so we said, what did we do that that
got us here? And we came up with three core values,
and I figured three is a whole lot easier to
remember than four or five or six. And so the
first core value for us is day one mentality. And
I'm sure a lot of companies have that core value.
Day one mentality is really simple. If you show up
(10:10):
to work your first day at your new job, You're
going to act a certain way, You're going to address
a certain way, you're going to get up extra early.
You're going to talk to the customer, you're going to
bend over backwards. And that's just what we did every day.
And so that core value was really easy for people
to understand and really easy for them to do, because,
you know, if we stop shipping out orders at you know,
(10:31):
three o'clock, if an order comes into two fifty nine
on day one, you're going to make sure it gets
out the door. But if you if you don't do that,
you might say that one can wait till tomorrow. It
came in, you know, right at the cut off. We'll
just get that one tomorrow. And so we always strive
for that day one. The second one is customer obsession,
and we just start with that customer's experience and work
(10:55):
our way backwards. We never want to create a circumstance
where things are easier for us the expense of the
customer experience, so kind of you know, if there's a problem,
we just make it right. We don't care. We're going
to make it right, even if it's not our fault.
We know that eventually word it'll get out and people
will do business with us. And the third one is
three hundred and sixty degree improvement. I knuckle ahead from
(11:18):
you know, growing up in Tennessee and didn't know a
whole lot about business. Didn't come from a very came
from a family business, but not a family business that
really understood how to grow and scale a business, you know,
pretty typical of a small family business. And I had
to constantly be learning, take you know, books, podcasts, seminars,
finding people smarter than me, and so I constantly was improving.
(11:42):
And then same thing with our operation. We're constantly trying
to improve a process or improve a product or whatever.
And so we just want everybody in the company to
know that we're this is this is about everything. We
want to constantly be approved improving. Those are the three
core values. That's what we run the business on. We
do have a set of sixteen leadership principles, which are
(12:04):
kind of things that you pick from and use as
you need. And I'll give you an example. One of
those leadership principles is make exceptions. In it right below it,
it says, how can we be an exceptional company if
we can't make an exception? Because sometimes you know, you
set rules or procedures in place, and you hire certain
(12:25):
you know, you hire a new person, and you say,
this is the procedure, and then a customer calls in
with kind of a weird situation and you really want
to make it right, but your hands are tied because
the policy, and we just never wanted to find ourselves
in a circumstance. We're a rule that was the right
rule for the company, but it may not be the
right thing right now for this customer. And so make exceptions.
(12:47):
You know, every once in a while we get to
make an exception and the team knows they can do
that and they're not going to be punished for it.
So leadership principles are great. We've got, like I said,
sixteen of them and they come in handy just for
quick decision making. But but the main thing I guess
for I'm sure there's big business owners listening and small
business owners listening, and I would say the core values
(13:07):
are very important, because it's so hard to hold someone
accountable to you or to themselves. But the core value
or the purpose even you know, hey, we're going to
be the greatest roof in company in our area. If
Bill comes in three times in a row late for work,
you say, Bill, how are we ever going to be
the greatest roof in company. How are you going to
be the foreman of the best roofing company in the
(13:28):
area if you keep coming in late? And now it's
not between me and Bill, it's between Bill's on integrity
and the core value and the goal that we want
to go. So core values were one of those things
I think that I thought was silly and I couldn't
be more wrong.
Speaker 1 (13:44):
Outstanding those are all pretty much common sense, but not
common practice. And I've got to ask you this, when
you think about firefighting and being a first responder and entrepreneurship,
how do they not collide?
Speaker 2 (14:05):
Well, firefighters firefighting was fun to me. There was nothing
more fun than sitting in the in the captain's seat
of a fire engine, hitting that horn with you know,
in that old Q siren with your foot pulling the
air horn or whatever, and you go and you help somebody.
That was a lot of fun. There was a lot
(14:25):
of adrenaline involved. But there's also a lot of tragedy
and heartbreak involved in that. And I would never speak
negatively about the fire service. I think it's one of
the greatest careers and I think you see a lot more.
I think it's factual that you see a lot more
in firing police service than you do even in combat
tours because thirty years of you know, fifty car recks
(14:46):
a week is that's a that's a rough job, you know,
And so I don't know that that bothered me, But
I think I think I just in the place where
I was working. I worked at two or three different places.
It didn't matter how hard I worked, I couldn't get
ahead because it was political. There was political things in place,
and you had to know the right people. You had
(15:08):
to be a cousin to the right person, or you
had to play certain games. And for me, I was
just very much raised to if you work really hard,
you'll you'll be recognized for that. And that didn't work
for me, and it frustrated me. And you know, I
was the kid who couldn't sit still in class, and
so if I was sitting there, you know new for
(15:28):
the next ten years, I got to be a I've
got to just do all the right things and it
doesn't matter how hard I work. If I if I
kissed the ring, you know, maybe I'll move up. And
that just didn't work for me. And again, that's not
a cut at the fire industry. But I'm sure there's
probably some firemen out there shaking their head going yeah,
But for me, that just wasn't for me. So I
wanted to get into something in my destiny, you know,
(15:48):
and I just wanted to have you know, if I fail,
it's on it.
Speaker 1 (15:53):
We're talking with Caleb Roth and his company is such
an interesting one to stay the restorative industries, and a
lot of our conversation is about control over outcome and
working with common sense, love the three core values, especially
day one mentality. Caleb tell our listening audience how they
(16:13):
can contact you and learn more about your enterprise.
Speaker 2 (16:20):
Yeah, so that probably the best place is go to
Restorative Industries dot com. It shows all of our brands
and you can find out more about us there. But
we're pretty much all in the woodcare space. We do
pre pre finished, factory finished lumber. So one of the
big the big objections we used to get when we were,
you know, telling people about our stains was we love
the way it looks, but that you know, we don't
(16:40):
want to We don't want to stain, we don't want
to get messy, we don't want to take a chance
of getting stained on someone's car house and we said, well,
how about we just stained the wood before before you
install it. And so that's that's one of the companies.
And then we have stain and sal supply dot Com,
which is great place, we think the best place in
the world to get anything you need for taking care
of your wood structures. And then our service business you
(17:03):
know where we where we go out and actually do
this through the staining.
Speaker 1 (17:06):
And service for you and we will be right back
after this quick commercial message from Marcus Aurelius.
Speaker 3 (17:18):
This is Marcus Aurelius reappearing to proclaim that truly significant
conversations with big hearted people is a rare piece of literature.
This book reminds me of one of my more stirring quotes,
waste no more time arguing what a good man should
be be one. If you're stepping into your next life
(17:42):
chapter of your career and questioning what lies beyond success,
this book is for you. Dive into forty soul stirring
stories from luminaries like doctor Jane Goodall, Ed Asner, and
Emily Chang, story that urge you to pursue purpose, serve others,
(18:04):
and build a legacy that outlasts you, Authored by Rick
TOLKINI Truly Significant will challenge your view of success and
ignite a life of impact. Order now at TinyURL dot
com backslash truly significant and begin living intentionally.
Speaker 2 (18:27):
Maybe your epitaph will.
Speaker 3 (18:29):
Read she gave outrageously extended grace unceasingly and lived to
help others.
Speaker 2 (18:37):
So that death found her empty.
Speaker 3 (18:41):
Visit truly significant dot com and celebrate the most truly
significant people in your life with the truly Significant community
out bold of you to make your next chapter matter
and be truly significant.
Speaker 1 (18:58):
And we're back with Kaylee Rath and we are talking
about his company, Restorative Industries. Lots of different directions we
can take this interview today. Caleb knows why he's on
because we saw the information coming across our desk and
we thought, you know, this is the story of significance.
(19:19):
And I want to talk about empowering entrepreneurs out there
and shaping the future. You talked about controlling your outcome
in our From our perspective, you're not only creating just jobs,
but you're creating owners. And you've got this abundance mentality
of wanting to share your secrets of how you've become significant.
(19:44):
Why is business ownership the next frontier for skilled tradespeople?
Speaker 2 (19:52):
Well, I think it's going to be quite some time
before they figure out how artificial intelligence can take the
job of a plumber, right. I think they can definitely
take the job of an estimator for a plumber, or
a material breakdown or things like that. But there's still
got to be somebody to go out and do the work.
And you know, before I, before AI was even on
(20:14):
my radar, I mean that maybe ten years ago, I
used to say that the trades are going to be
the next place to be because skilled labor, you know,
the old timers are gone, all the guys that wanted
to do things right. You know, when I was coming up,
pretty much anybody that you met in any trade, if
you went and helped an electrician for the day, the
guy was sixty years old or in his forties, and
(20:37):
I remember, we're going to do it. If we're going
to do it, we're gonna do it right. And it
wasn't about speed, but they were quick, right, they didn't
drag their feet, they moved, they got things done. They
were ethical. And as you as I've grown owner, I've
noticed that all those guys are gone, A lot of
them are gone anyways, and so people, consumers, you can't
(20:59):
just call any any guy down the road who's doing
service work and expect to get somebody to come out
who's going to do you a good job. They're honest,
they're trustworthy, they're going to make it right. And so
I think that those people aren't as common. But people
want that. They want somebody to show up to their house.
They expect that they know what they're doing. They want
them to do what they say they're going to do,
(21:22):
and that's it, and they want to do it. You know.
They if you're if you've got your wife and kids
at home while you're at work, they don't want guys
out in the yard with their shirts off and smoking
cigarettes and peeing in the backyard. Right. We want professionals
to come out and be respectful to our family, that
look nice, so that the family's comfortable and uh and
not frightened right by people. So I think anybody who
(21:45):
just starts a service business and does what they say
they're going to do and has some integrity and values
behind them, that they're going to be great. If you
if you take care of your customers and you and
you do you make it right. You know, if you
make a mistake, you bit a too cheap, well that's
your fault. You should have known better, right, take care
of the customer. And if we do things like that,
(22:05):
your business will grow because people are just they're just
yearning for that. They want somebody they can trust. And
so I think that's the horizon that we're looking at,
is if you can just do a good job, do
what you say you're going to do, and do it
in a way that would align with most people's you know,
(22:26):
I would say old fashioned, but American values, traditional American values,
then I agree you have a great business.
Speaker 1 (22:32):
I think part of the problem a LOB is that
we tend to get in our own way and we
get settled into whatever ruts we're in, and we don't
listen to the bigger voice and the epiphanies that we
have in life. Like you had about staining and then
something happened inside your brain and your heart to say, well,
(22:55):
I'll just share this formula with everybody else. So who
conditioned your heart to share and give? Knowing that your
enterprise is bigger than it should be today because you've
got this big heart.
Speaker 2 (23:14):
Well, I think, you know, some people keep secrets to
themselves out of selfishness, and I think maybe maybe I'm selfish,
and that's the reason I let it go. Here's what
I mean. If I have five secrets and I keep
those five, I'm always going to have five secrets. But
(23:36):
if I have five and let's say I give four
of them away to everyone else, well, now my competition
rises to my level. Most are near it. Right, I've
got to come up with five more secrets. And to me,
every time I would give stuff away or share industry,
what you know, here's what's worked for us, here's how
we go get relationships, strategic partners or whatever. Well, now
(24:00):
the same guy in my hometown, he knows what I'm doing,
and he's going to go do the same thing. So
it pushed us to continue to grow out of necessity.
And so I think I do have an abundance mindset.
I would you know, zig Ziggler said he'd go after
Moby Dick in a rowboat and take Tartar sauce with him.
I'm the same way. I'm very much the same way.
(24:22):
I feel like it's always going to work out. I
believe it's always going to work out, and sometimes to
my own detriment, But that's just my mindset. And I
truly believe that every time somebody else sits down at
the table, the pie just gets bigger. And so you know,
if go to an airport and ride the trolley off,
get on the plane, ride the trolley and look at
(24:42):
all the parking lot and the infrastructure, and just think
how much does this cost to build, how much does
this cost to maintain? What are they making a day
on parking alone? And you'll start to realize that there's
an abundance of money everywhere. And that's just the idea
that if you win, that means I I have to lose.
Just does it? It's just nothing.
Speaker 1 (25:02):
Amen, So let's celebrate the mentors in your life the
platform to thank anyone you would like to thank for
helping to shape your heart with this abundance mentality.
Speaker 2 (25:17):
Well, I would say that when I ran the family
fence business, I was totally alone, alone most of the time,
riding around in a truck around Nashville, Tennessee, running six seven,
ten estimates a day, and I didn't listen to the
radio or music. I listened to zig Ziggler. I listened
to Dave Ramsey and those two guys, so I would
say that they shaped a lot of my mindset. Both
(25:41):
I'm both very risk taking but also I have some
conservative values. But there's been so many people that have
helped me in business that were other business owners that
the list is too long to mention here. Some that
I could mention be course of my parents for making
me work hard, for putting a good set of ethics
and values. And then a lot of the people here
(26:04):
in our own company have helped me and pushed me
to grow. Matt Warner up in Omaha, Nebraska owns Empire
Fence and Netting and a bunch of other companies. He's
been instrumental to just helping me see and just a
lot a lot of good people out there that have
really helped me. I couldn't even that's fantastic.
Speaker 1 (26:22):
Zig was one of my personal mentors in life, and
we actually published his greeting cards and man was was
I the recipient of a bunch of wisdom and he
taught me. Caleb that he taught me a lot. But
every time I slip into a pity party, he would
(26:44):
go rick. Nobody brings presents to a pity party and
on their freaking I like almost as good as what
you said about the tartar sauce for fishing for Dick
in a robot. That's classic. Yeah, all right, let's wrap
(27:05):
this baby up. I want to talk about legacy. If
the American Dream could talk, what would you want them
to say about Caleb Roth.
Speaker 2 (27:21):
Well, I think that I would want to be someone
who helped a lot of people take that step that
they might not have taken without the nudge, either through
me personally doing it or maybe me just being some
inspiration to them. I think for me, at the end
of the day, if everything's gone, I've got my family
and I have five children from five months old or
(27:44):
six months old to fifteen, almost fifteen years old this month,
and I just I want to leave a good legacy
for them. I want to be there for them. I
want to break any generational curses that might have come
through me and make sure they stop with me, and
just make sure that my kids have the tools that
they need to get onto the next generation. I think
that's the most important for me. So if I can
(28:06):
do that, I'll be I'll be a fulfilled.
Speaker 1 (28:08):
It's a beautiful thing. Thank you for speaking from a
father's perspective. Do you have a few extra minutes? Yeah,
would you like to go through what we call our
rapid fire rest of the story moment?
Speaker 2 (28:26):
All right?
Speaker 1 (28:27):
What's the biggest risk you took that paid off?
Speaker 2 (28:33):
Probably it wasn't the biggest monetarily. But I felt a
huge amount of responsibility and guilt to run my family business,
and so for me to leave that family business, I
felt it was to me it was the biggest decision
because it led to where I am now, and I
had a lot of guilt because I didn't want to
leave my parents without me because I was very instrumental
(28:55):
in that operation. But it worked out, and so that
was really the burn the boats for me. And if
I hadn't have done that, I probably wouldn't be here. Cool.
Speaker 1 (29:04):
What is the principle that you break at your own peril?
Speaker 2 (29:12):
Mm hmm, probably probably. I think the hardest thing in
business is to from someone who's not, you know, a Rockefeller,
someone who doesn't have experience with big business, is to
to bring in really high level people and stay the
heck out of their way. I think that's difficult, especially
(29:35):
when you're very passionate about it. And maybe you have
more experience in this industry than they do. It's tough
and you got to stay out of their way. And
so I think, you know, I step on myntos sometimes there,
but I'm learning.
Speaker 1 (29:47):
That when the fire house siren of life calls again,
what will you run toward next?
Speaker 2 (29:57):
Oh? I don't quite understand. I'll showed. But I think, yeah,
I think that I don't know why I like to
help people so much. To me that if this business
either disappeared tomorrow or somebody bought it out for a
ton of money tomorrow, what would I be doing. I
would probably be finding a way to help people take
(30:23):
that lead, kick them out of the nest, and say hey,
you can do it, you can do this, here's how
to do it. That's probably some sort of helping business,
which isn't isn't necessarily a some people might say, not
necessarily a real business people though.
Speaker 1 (30:38):
And when you own your own company, we you tend
to give more too, I found out. So it's it's
not only liberating because no one's controlling your time, but
no one's also controlling how you give. Oh, it's a magical,
holy thing, I think. All right, final question and the
(31:01):
bonus rapid far and then then we'll wrap it up.
One thing that your younger self wouldn't believe about your life.
Speaker 2 (31:09):
Today, probably I have five children. Don't know how that happened,
but yeah, I'm trying to lead by example. You know,
I guess we have a population declined, so I want
to be right. Yep. But they but they say your
quiver isn't full until you have seven So.
Speaker 1 (31:30):
What about a quiver are you talking about?
Speaker 2 (31:35):
Well, yeah, I think that's a biblical reference that says
when you have seven children your quiver.
Speaker 1 (31:40):
That's true. You know, Hey, you are a great guy,
and you are significant, and you're leading a company of significance.
That was Caleb Row. Thanks man for being on.
Speaker 2 (31:52):
Really appreciate the time. Man. I'm a great opportunity and happy.
Hopefully maybe somebody will say, you know what I can
do it. I'm going to go for it.
Speaker 1 (31:59):
I believe you And Caleb give out your company information
one more time.
Speaker 2 (32:04):
Yes, just Restorative Industries as I'll spell it because it's
a kind of an unusual word. It's it's R E
S T O R A T I v E. That's
Restorative Industries dot.
Speaker 1 (32:17):
Fantastic Caleb, Thank you for being on and folks, we
hope that you enjoyed this this show, I was personally inspired.
I love hearing my words from my old mentor zig
Ziggler as well. And as we always say, we wish
you success, but on your own unique way to significance.
(32:37):
Have a great week.
Speaker 3 (32:40):
Thanks
Since I'm Rick to Kenney. Our very special guest today
is Caleb Roth and such an interesting person. A former
firefighter and emt transformed a backyard what we would call
a side hustle into a ten million plus dollar home
(00:31):
services enterprise, and we think that he has moved from
the zone of success to significance as he is uplifting people.
His company is Restorative Industries, igniting a national movement to
restore the dignity and work and empower everyday skilled trades
(00:52):
people to build business ownership. What a great idea, Caleb,
Welcome to our show.
Speaker 2 (01:01):
Yeah, what a great intro. Thank you very much.
Speaker 1 (01:03):
Tell us the rest of your story and a little
bit about how you got started and even mentioned your
hometown if you can.
Speaker 2 (01:13):
Yeah. So I was born and spent the first three
years of my life in Morganton, North Carolina. It's in
western North Carolina. You have Asheville on kind of on
the west side of the mountains and Morganton's on the
east side. It's a favorite place in the world for me.
But at three years old, we moved to Nashville Music City.
(01:34):
My dad was going to be a country music star,
so that brings a lot of people to Nashville, but
plans changed and so the family wound up operating a
fence company building fences. Most kids went to the swimming
pool and rode their bikes in the summertime. I got
to go build fences. So that was a fun thing
(01:54):
that I didn't like very much because it was hard work.
There was no shade, there was no escape. This was
back in the day when do you want to go
sit in the truck? Was a bad thing, right because
there's no air conditioning, no cell phones. So but anyways,
as as I grew up and got out of school
and I started working in the family business. I was
(02:16):
a fireman and EMT for about five years on the side.
That was you know, that's something you can usually have
two careers when you do. But I worked in the
family business. That was my main career. And as I
grew a family and a wife and a household, I
wanted to earn more money and I felt, you know,
I felt like I was could could do it. I
felt like I was smart enough. I felt like I
(02:39):
was worthy, but I just didn't know how. I didn't
know where to begin, I didn't know what to do.
And so anyways, I started this side business staining fences.
I believe, I don't know, I don't know what you
where you stand, but for me, it was it was
a voice from God that said, you're going to stay
in fences. And I say that, and I think it's
significant because I was trying to get away from the
(03:00):
fence industry. I was was burn up, burn out, fed up,
and I just I wanted to do anything else but
be in the fence industry. And so when I heard
the voice you're going to stay in fences, I kind
of fought it a little bit, but I did it anyways,
and it worked out to be a perfect match because
during my day job was selling you know, fences to
people in Nashville so we could install them for them,
(03:22):
and on every job I quoted, Hey, we'll come and
stain it for you for this much money. And so
I would subcontract myself to the family business to go
stay in those fences nights and weekends. And I did
the same thing for all the other guys that I
do in the fence business. And so eventually the staining
I was earning more money in the staining business than
I was in my day job. And so I think
(03:45):
I'll pause the story right there and say, finally at
the there, you know, there was a there was a
crossroads where I felt like I finally had some sort
of control over the outcome, the life that my family
was going to live, you know, and I that to me,
that was huge. And I know that there's a lot
of people out there that are sitting in the same
(04:06):
they've been in a job for years, or they wherever
they are, and whatever they're doing, they feel like they
can do more, but they don't know where to start.
And so so I think for me, I'm an entrepreneur,
you know, I like and I think there's a lot
of people that think like that. But I think there's
a lot of people that maybe didn't have the opportunities
that I have to grow up in a family business.
(04:28):
There's a lot of people that maybe came from the
wrong side of the tracks, if you will, and they
in their environment has just beat them down in a
way that they just don't feel worthy. So we have spit,
you know, our last ten or fifteen years, just really
trying to help people. Anytime we learn something, we want
to share it with our audience and say, hey, this
is what we've learned and to just to get people
(04:53):
to make that jump to go start your business, take
control of your situation. Grow. You know, this business can
be a stepping stone to the next career, or it
can be the career. It can be the side hustle,
it can be the you know, the thing that changes
your family tree. And that's what we focused on. And
I guess to give you a little more context. You know,
as as the years went on in that staining business
we call it stain and sell experts based here in Nashville,
(05:16):
I started making my own stains. I thought, how hard
could that be? Right? The reason I did that was
because I wanted you know, when you go to a restaurant,
if they're if they're serving generic food, you think, oh,
that'll be okay. But if you've got a chef in
there and he's making his own recipes, it's it's more valuable.
People think there's you know, the ingredients must be better,
the chef's really taking care of And I thought the
(05:37):
same for the stain. I thought, if I can control
what we use, then people will find value in that
and they'll hire me to to stain their fence. Well,
at this time, I was too too broke to buy ads,
you know, I couldn't afford an ad, right, So I
would pull out the old cell phone, you know before
before you could do live videos, and I would make
(05:58):
a video and I would say, hey, this this is
a job that we're about to do, or we just did,
or here's a how to on how to clean your
fence or how to clean your deck. I wanted people
to know that I was the expert, so they would
call me to hire me to do their fence job
or their stain job, or their fence or deck or cabin,
whatever it was. And apparently other staining contractors were watching
me as well, and I started getting messages over and over, hey,
(06:22):
your fences or your decks, your stain jobs look great.
What stain are you using? And I said, oh, well
I just make it for myself. And over and over
people would say, well, we want to buy your stain.
We want to buy your stain. And I thought, oh, well,
I guess I could sell some stains. So I sold.
I remember I sold a few buckets sustained and I thought, wow,
that was easy. And then kind of the rest is history, right,
(06:44):
And so again all through this time, as we grew
our service businesses. We grew our stain manufacturing business. We didn't. Again,
I come from small family business. I didn't understand. You know,
if most people that were doing that would probably hire
the best salesmen that they could get right to really
(07:04):
grow the brand. But we didn't do that. We started
doing classes, educational content. We started a private Facebook group
to educate people, and we weren't biased to other products.
We let them talk about any staying product. And we
did classes called Staying University. We did those every year
starting in twenty nineteen, and we just brought contractors in.
We found really good, successful people to come in and
(07:26):
help us teach. We taught the business and who said,
you know, there's a lot of ways to make money
and change your life. We don't know them all, but
we know this one. And so people would come and
we'd teach them. Here's how you stay in a fence.
Here's how you quote the jobs. Here's how you understand
the market. Here's how you go create, you know, relationships
with contractors that will send you work. Here's how you
(07:47):
sell these type services. Here's how you clean your equipment.
Here's the equipment you need and that has that's the
way we've grown our business is just trying to help people.
We understand that their success is our success. That's kind
of our story and.
Speaker 1 (08:02):
Basic, so simple and so significant. It's is the eighteen
point leadership philosophy? Does that include something about faith? Because
you obviously listen to God in this whole equation.
Speaker 2 (08:19):
I would I would say that I can probably give
you a better understanding of that article. So we have.
And this is something that I thought was silly. You know,
I'm a I'm a what most guys would say, I'm
a I want to be a mouth man, right, I'm Harry,
just that I like to hunt and fish, and I think,
you know, you want to be tough, right, And so
this this business coach came in and said, you need
(08:40):
to have core core, core values, core purpose. You need
to have big goals. You know, you're twenty year goalie,
five three, one year goals whatever. But the core values.
The goals made sense to me. But the core values,
I thought, this is a waste of time. This I
should be working on other things. So we implemented some
very basic core values that were generic integrity, do the
(09:02):
right thing, take initiative, lead by example, things like that,
and They just didn't work because what we found was that,
you know, we would do a core value shout out
to somebody who did a good job, and they were like,
for instance, John picked up a piece of trash in
the parking lot. Well, when he did that, he took initiative.
He was leading by example, he was he was doing
(09:23):
the right thing right, he was. You could the core
values were so generic that everything was the core value,
and so it just didn't work. So I went and
set down with my wife. I set down with some
people that were with us in the very beginning, and
they understood what happened to make the company grow, and
instead of creating core values, we discovered what they actually were.
(09:48):
And so we said, what did we do that that
got us here? And we came up with three core values,
and I figured three is a whole lot easier to
remember than four or five or six. And so the
first core value for us is day one mentality. And
I'm sure a lot of companies have that core value.
Day one mentality is really simple. If you show up
(10:10):
to work your first day at your new job, You're
going to act a certain way, You're going to address
a certain way, you're going to get up extra early.
You're going to talk to the customer, you're going to
bend over backwards. And that's just what we did every day.
And so that core value was really easy for people
to understand and really easy for them to do, because,
you know, if we stop shipping out orders at you know,
(10:31):
three o'clock, if an order comes into two fifty nine
on day one, you're going to make sure it gets
out the door. But if you if you don't do that,
you might say that one can wait till tomorrow. It
came in, you know, right at the cut off. We'll
just get that one tomorrow. And so we always strive
for that day one. The second one is customer obsession,
and we just start with that customer's experience and work
(10:55):
our way backwards. We never want to create a circumstance
where things are easier for us the expense of the
customer experience, so kind of you know, if there's a problem,
we just make it right. We don't care. We're going
to make it right, even if it's not our fault.
We know that eventually word it'll get out and people
will do business with us. And the third one is
three hundred and sixty degree improvement. I knuckle ahead from
(11:18):
you know, growing up in Tennessee and didn't know a
whole lot about business. Didn't come from a very came
from a family business, but not a family business that
really understood how to grow and scale a business, you know,
pretty typical of a small family business. And I had
to constantly be learning, take you know, books, podcasts, seminars,
finding people smarter than me, and so I constantly was improving.
(11:42):
And then same thing with our operation. We're constantly trying
to improve a process or improve a product or whatever.
And so we just want everybody in the company to
know that we're this is this is about everything. We
want to constantly be approved improving. Those are the three
core values. That's what we run the business on. We
do have a set of sixteen leadership principles, which are
(12:04):
kind of things that you pick from and use as
you need. And I'll give you an example. One of
those leadership principles is make exceptions. In it right below it,
it says, how can we be an exceptional company if
we can't make an exception? Because sometimes you know, you
set rules or procedures in place, and you hire certain
(12:25):
you know, you hire a new person, and you say,
this is the procedure, and then a customer calls in
with kind of a weird situation and you really want
to make it right, but your hands are tied because
the policy, and we just never wanted to find ourselves
in a circumstance. We're a rule that was the right
rule for the company, but it may not be the
right thing right now for this customer. And so make exceptions.
(12:47):
You know, every once in a while we get to
make an exception and the team knows they can do
that and they're not going to be punished for it.
So leadership principles are great. We've got, like I said,
sixteen of them and they come in handy just for
quick decision making. But but the main thing I guess
for I'm sure there's big business owners listening and small
business owners listening, and I would say the core values
(13:07):
are very important, because it's so hard to hold someone
accountable to you or to themselves. But the core value
or the purpose even you know, hey, we're going to
be the greatest roof in company in our area. If
Bill comes in three times in a row late for work,
you say, Bill, how are we ever going to be
the greatest roof in company. How are you going to
be the foreman of the best roofing company in the
(13:28):
area if you keep coming in late? And now it's
not between me and Bill, it's between Bill's on integrity
and the core value and the goal that we want
to go. So core values were one of those things
I think that I thought was silly and I couldn't
be more wrong.
Speaker 1 (13:44):
Outstanding those are all pretty much common sense, but not
common practice. And I've got to ask you this, when
you think about firefighting and being a first responder and entrepreneurship,
how do they not collide?
Speaker 2 (14:05):
Well, firefighters firefighting was fun to me. There was nothing
more fun than sitting in the in the captain's seat
of a fire engine, hitting that horn with you know,
in that old Q siren with your foot pulling the
air horn or whatever, and you go and you help somebody.
That was a lot of fun. There was a lot
(14:25):
of adrenaline involved. But there's also a lot of tragedy
and heartbreak involved in that. And I would never speak
negatively about the fire service. I think it's one of
the greatest careers and I think you see a lot more.
I think it's factual that you see a lot more
in firing police service than you do even in combat
tours because thirty years of you know, fifty car recks
(14:46):
a week is that's a that's a rough job, you know,
And so I don't know that that bothered me, But
I think I think I just in the place where
I was working. I worked at two or three different places.
It didn't matter how hard I worked, I couldn't get
ahead because it was political. There was political things in place,
and you had to know the right people. You had
(15:08):
to be a cousin to the right person, or you
had to play certain games. And for me, I was
just very much raised to if you work really hard,
you'll you'll be recognized for that. And that didn't work
for me, and it frustrated me. And you know, I
was the kid who couldn't sit still in class, and
so if I was sitting there, you know new for
(15:28):
the next ten years, I got to be a I've
got to just do all the right things and it
doesn't matter how hard I work. If I if I
kissed the ring, you know, maybe I'll move up. And
that just didn't work for me. And again, that's not
a cut at the fire industry. But I'm sure there's
probably some firemen out there shaking their head going yeah,
But for me, that just wasn't for me. So I
wanted to get into something in my destiny, you know,
(15:48):
and I just wanted to have you know, if I fail,
it's on it.
Speaker 1 (15:53):
We're talking with Caleb Roth and his company is such
an interesting one to stay the restorative industries, and a
lot of our conversation is about control over outcome and
working with common sense, love the three core values, especially
day one mentality. Caleb tell our listening audience how they
(16:13):
can contact you and learn more about your enterprise.
Speaker 2 (16:20):
Yeah, so that probably the best place is go to
Restorative Industries dot com. It shows all of our brands
and you can find out more about us there. But
we're pretty much all in the woodcare space. We do
pre pre finished, factory finished lumber. So one of the
big the big objections we used to get when we were,
you know, telling people about our stains was we love
the way it looks, but that you know, we don't
(16:40):
want to We don't want to stain, we don't want
to get messy, we don't want to take a chance
of getting stained on someone's car house and we said, well,
how about we just stained the wood before before you
install it. And so that's that's one of the companies.
And then we have stain and sal supply dot Com,
which is great place, we think the best place in
the world to get anything you need for taking care
of your wood structures. And then our service business you
(17:03):
know where we where we go out and actually do
this through the staining.
Speaker 1 (17:06):
And service for you and we will be right back
after this quick commercial message from Marcus Aurelius.
Speaker 3 (17:18):
This is Marcus Aurelius reappearing to proclaim that truly significant
conversations with big hearted people is a rare piece of literature.
This book reminds me of one of my more stirring quotes,
waste no more time arguing what a good man should
be be one. If you're stepping into your next life
(17:42):
chapter of your career and questioning what lies beyond success,
this book is for you. Dive into forty soul stirring
stories from luminaries like doctor Jane Goodall, Ed Asner, and
Emily Chang, story that urge you to pursue purpose, serve others,
(18:04):
and build a legacy that outlasts you, Authored by Rick
TOLKINI Truly Significant will challenge your view of success and
ignite a life of impact. Order now at TinyURL dot
com backslash truly significant and begin living intentionally.
Speaker 2 (18:27):
Maybe your epitaph will.
Speaker 3 (18:29):
Read she gave outrageously extended grace unceasingly and lived to
help others.
Speaker 2 (18:37):
So that death found her empty.
Speaker 3 (18:41):
Visit truly significant dot com and celebrate the most truly
significant people in your life with the truly Significant community
out bold of you to make your next chapter matter
and be truly significant.
Speaker 1 (18:58):
And we're back with Kaylee Rath and we are talking
about his company, Restorative Industries. Lots of different directions we
can take this interview today. Caleb knows why he's on
because we saw the information coming across our desk and
we thought, you know, this is the story of significance.
(19:19):
And I want to talk about empowering entrepreneurs out there
and shaping the future. You talked about controlling your outcome
in our From our perspective, you're not only creating just jobs,
but you're creating owners. And you've got this abundance mentality
of wanting to share your secrets of how you've become significant.
(19:44):
Why is business ownership the next frontier for skilled tradespeople?
Speaker 2 (19:52):
Well, I think it's going to be quite some time
before they figure out how artificial intelligence can take the
job of a plumber, right. I think they can definitely
take the job of an estimator for a plumber, or
a material breakdown or things like that. But there's still
got to be somebody to go out and do the work.
And you know, before I, before AI was even on
(20:14):
my radar, I mean that maybe ten years ago, I
used to say that the trades are going to be
the next place to be because skilled labor, you know,
the old timers are gone, all the guys that wanted
to do things right. You know, when I was coming up,
pretty much anybody that you met in any trade, if
you went and helped an electrician for the day, the
guy was sixty years old or in his forties, and
(20:37):
I remember, we're going to do it. If we're going
to do it, we're gonna do it right. And it
wasn't about speed, but they were quick, right, they didn't
drag their feet, they moved, they got things done. They
were ethical. And as you as I've grown owner, I've
noticed that all those guys are gone, A lot of
them are gone anyways, and so people, consumers, you can't
(20:59):
just call any any guy down the road who's doing
service work and expect to get somebody to come out
who's going to do you a good job. They're honest,
they're trustworthy, they're going to make it right. And so
I think that those people aren't as common. But people
want that. They want somebody to show up to their house.
They expect that they know what they're doing. They want
them to do what they say they're going to do,
(21:22):
and that's it, and they want to do it. You know.
They if you're if you've got your wife and kids
at home while you're at work, they don't want guys
out in the yard with their shirts off and smoking
cigarettes and peeing in the backyard. Right. We want professionals
to come out and be respectful to our family, that
look nice, so that the family's comfortable and uh and
not frightened right by people. So I think anybody who
(21:45):
just starts a service business and does what they say
they're going to do and has some integrity and values
behind them, that they're going to be great. If you
if you take care of your customers and you and
you do you make it right. You know, if you
make a mistake, you bit a too cheap, well that's
your fault. You should have known better, right, take care
of the customer. And if we do things like that,
(22:05):
your business will grow because people are just they're just
yearning for that. They want somebody they can trust. And
so I think that's the horizon that we're looking at,
is if you can just do a good job, do
what you say you're going to do, and do it
in a way that would align with most people's you know,
(22:26):
I would say old fashioned, but American values, traditional American values,
then I agree you have a great business.
Speaker 1 (22:32):
I think part of the problem a LOB is that
we tend to get in our own way and we
get settled into whatever ruts we're in, and we don't
listen to the bigger voice and the epiphanies that we
have in life. Like you had about staining and then
something happened inside your brain and your heart to say, well,
(22:55):
I'll just share this formula with everybody else. So who
conditioned your heart to share and give? Knowing that your
enterprise is bigger than it should be today because you've
got this big heart.
Speaker 2 (23:14):
Well, I think, you know, some people keep secrets to
themselves out of selfishness, and I think maybe maybe I'm selfish,
and that's the reason I let it go. Here's what
I mean. If I have five secrets and I keep
those five, I'm always going to have five secrets. But
(23:36):
if I have five and let's say I give four
of them away to everyone else, well, now my competition
rises to my level. Most are near it. Right, I've
got to come up with five more secrets. And to me,
every time I would give stuff away or share industry,
what you know, here's what's worked for us, here's how
we go get relationships, strategic partners or whatever. Well, now
(24:00):
the same guy in my hometown, he knows what I'm doing,
and he's going to go do the same thing. So
it pushed us to continue to grow out of necessity.
And so I think I do have an abundance mindset.
I would you know, zig Ziggler said he'd go after
Moby Dick in a rowboat and take Tartar sauce with him.
I'm the same way. I'm very much the same way.
(24:22):
I feel like it's always going to work out. I
believe it's always going to work out, and sometimes to
my own detriment, But that's just my mindset. And I
truly believe that every time somebody else sits down at
the table, the pie just gets bigger. And so you know,
if go to an airport and ride the trolley off,
get on the plane, ride the trolley and look at
(24:42):
all the parking lot and the infrastructure, and just think
how much does this cost to build, how much does
this cost to maintain? What are they making a day
on parking alone? And you'll start to realize that there's
an abundance of money everywhere. And that's just the idea
that if you win, that means I I have to lose.
Just does it? It's just nothing.
Speaker 1 (25:02):
Amen, So let's celebrate the mentors in your life the
platform to thank anyone you would like to thank for
helping to shape your heart with this abundance mentality.
Speaker 2 (25:17):
Well, I would say that when I ran the family
fence business, I was totally alone, alone most of the time,
riding around in a truck around Nashville, Tennessee, running six seven,
ten estimates a day, and I didn't listen to the
radio or music. I listened to zig Ziggler. I listened
to Dave Ramsey and those two guys, so I would
say that they shaped a lot of my mindset. Both
(25:41):
I'm both very risk taking but also I have some
conservative values. But there's been so many people that have
helped me in business that were other business owners that
the list is too long to mention here. Some that
I could mention be course of my parents for making
me work hard, for putting a good set of ethics
and values. And then a lot of the people here
(26:04):
in our own company have helped me and pushed me
to grow. Matt Warner up in Omaha, Nebraska owns Empire
Fence and Netting and a bunch of other companies. He's
been instrumental to just helping me see and just a
lot a lot of good people out there that have
really helped me. I couldn't even that's fantastic.
Speaker 1 (26:22):
Zig was one of my personal mentors in life, and
we actually published his greeting cards and man was was
I the recipient of a bunch of wisdom and he
taught me. Caleb that he taught me a lot. But
every time I slip into a pity party, he would
(26:44):
go rick. Nobody brings presents to a pity party and
on their freaking I like almost as good as what
you said about the tartar sauce for fishing for Dick
in a robot. That's classic. Yeah, all right, let's wrap
(27:05):
this baby up. I want to talk about legacy. If
the American Dream could talk, what would you want them
to say about Caleb Roth.
Speaker 2 (27:21):
Well, I think that I would want to be someone
who helped a lot of people take that step that
they might not have taken without the nudge, either through
me personally doing it or maybe me just being some
inspiration to them. I think for me, at the end
of the day, if everything's gone, I've got my family
and I have five children from five months old or
(27:44):
six months old to fifteen, almost fifteen years old this month,
and I just I want to leave a good legacy
for them. I want to be there for them. I
want to break any generational curses that might have come
through me and make sure they stop with me, and
just make sure that my kids have the tools that
they need to get onto the next generation. I think
that's the most important for me. So if I can
(28:06):
do that, I'll be I'll be a fulfilled.
Speaker 1 (28:08):
It's a beautiful thing. Thank you for speaking from a
father's perspective. Do you have a few extra minutes? Yeah,
would you like to go through what we call our
rapid fire rest of the story moment?
Speaker 2 (28:26):
All right?
Speaker 1 (28:27):
What's the biggest risk you took that paid off?
Speaker 2 (28:33):
Probably it wasn't the biggest monetarily. But I felt a
huge amount of responsibility and guilt to run my family business,
and so for me to leave that family business, I
felt it was to me it was the biggest decision
because it led to where I am now, and I
had a lot of guilt because I didn't want to
leave my parents without me because I was very instrumental
(28:55):
in that operation. But it worked out, and so that
was really the burn the boats for me. And if
I hadn't have done that, I probably wouldn't be here. Cool.
Speaker 1 (29:04):
What is the principle that you break at your own peril?
Speaker 2 (29:12):
Mm hmm, probably probably. I think the hardest thing in
business is to from someone who's not, you know, a Rockefeller,
someone who doesn't have experience with big business, is to
to bring in really high level people and stay the
heck out of their way. I think that's difficult, especially
(29:35):
when you're very passionate about it. And maybe you have
more experience in this industry than they do. It's tough
and you got to stay out of their way. And
so I think, you know, I step on myntos sometimes there,
but I'm learning.
Speaker 1 (29:47):
That when the fire house siren of life calls again,
what will you run toward next?
Speaker 2 (29:57):
Oh? I don't quite understand. I'll showed. But I think, yeah,
I think that I don't know why I like to
help people so much. To me that if this business
either disappeared tomorrow or somebody bought it out for a
ton of money tomorrow, what would I be doing. I
would probably be finding a way to help people take
(30:23):
that lead, kick them out of the nest, and say hey,
you can do it, you can do this, here's how
to do it. That's probably some sort of helping business,
which isn't isn't necessarily a some people might say, not
necessarily a real business people though.
Speaker 1 (30:38):
And when you own your own company, we you tend
to give more too, I found out. So it's it's
not only liberating because no one's controlling your time, but
no one's also controlling how you give. Oh, it's a magical,
holy thing, I think. All right, final question and the
(31:01):
bonus rapid far and then then we'll wrap it up.
One thing that your younger self wouldn't believe about your life.
Speaker 2 (31:09):
Today, probably I have five children. Don't know how that happened,
but yeah, I'm trying to lead by example. You know,
I guess we have a population declined, so I want
to be right. Yep. But they but they say your
quiver isn't full until you have seven So.
Speaker 1 (31:30):
What about a quiver are you talking about?
Speaker 2 (31:35):
Well, yeah, I think that's a biblical reference that says
when you have seven children your quiver.
Speaker 1 (31:40):
That's true. You know, Hey, you are a great guy,
and you are significant, and you're leading a company of significance.
That was Caleb Row. Thanks man for being on.
Speaker 2 (31:52):
Really appreciate the time. Man. I'm a great opportunity and happy.
Hopefully maybe somebody will say, you know what I can
do it. I'm going to go for it.
Speaker 1 (31:59):
I believe you And Caleb give out your company information
one more time.
Speaker 2 (32:04):
Yes, just Restorative Industries as I'll spell it because it's
a kind of an unusual word. It's it's R E
S T O R A T I v E. That's
Restorative Industries dot.
Speaker 1 (32:17):
Fantastic Caleb, Thank you for being on and folks, we
hope that you enjoyed this this show, I was personally inspired.
I love hearing my words from my old mentor zig
Ziggler as well. And as we always say, we wish
you success, but on your own unique way to significance.
(32:37):
Have a great week.
Speaker 3 (32:40):
Thanks
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!