Terry's journey to raise $9 million in Series A funding over 18 months illustrates the disconnect between traditional investors and regenerative business models. After facing skepticism from conventional CPG investors, she found success with impact investors who understood that sustainable food systems represent the future of the industry. While GoodSAM maintains USDA Organic and Non-GMO Project verification, Terry takes a critical stance on regenerative certification labels, arguing that current systems impose Global North standards on farmers who have practiced regenerative techniques for generations. Instead, GoodSAM focuses on direct relationships and on-ground verification. Her proactive approach protected both the company and its farming partners from sudden economic shocks at a time when the U.S. food system faces mounting pressures from climate impacts and trade policy changes. "Every time you pick something up off the shelf, you are voting," Terry said. "You're sending a signal to a company."
You can learn more about GoodSAM Foods at goodsamfoods.com.
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