Episode Transcript
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Speaker 1 (00:00):
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all. Breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener, Mark tackles the latest news, reviews, and
how toos to help you understand what's hot, what's.
Speaker 2 (00:21):
Not and why. Hey everyone, welcome to tech it Out.
This is episode three ninety Wow, ten episodes away from
four hundred. This weekly show started back in July of
twenty seventeen, So yeah, almost eight years of fifty odd
shows a year. That equals four hundred. That tracks crazy well.
(00:43):
If you have any feedback for me about tech it Out,
what you like, what you don't, what you'd like to
hear going forward, I'll plug my social media handles in
a few minutes from now if you want to reach out.
But first, let me tell you what's on top today
with our three great guests, we'll start off learning about
an e stroller. That's right, an electric stroller that can
help parents push babies around town and maybe some groceries
(01:06):
at the same time. As a parent of twins who
didn't have this technology When they were little. This would
have been great. So we're going to chat with a
company called Cybex cyb e X about its Egazelle stroller
as it's called after that for some fun in the home,
We're going to hear all about a claw machine that
you can buy today. Yep, the ones that you played
(01:28):
at a carnival or a Chuck E Cheese or whatever,
which is now available for your home. We're going to
get the dats on that with Arcade one up. That's
the company best known for its arcade machines like Galaga,
pac Man, Golden Tea Golf. They have a digital pinball
table and now a full size claw machine. Also on
tech it Out this hour, I sit down with the
(01:49):
head of Samsung Audio Research to hear all about the
company's approach to sound in its TVs and sound bars.
All of this and more on a brand new tech
it Out. Power by Visa, Securing the world's payments is
priority one. I'll tell you more about Visa's anti fraud
efforts shortly, but let's officially kick off the show with
(02:09):
our first interview. Fun fact, baby strollers have been around
since the seventeen hundreds, when William Kent, a landscape architect,
designed a shell shaped basket on wheels, but the carriage
was initially designed to be pulled by ponies or dogs
or even goats and not pushed. The prams that you
(02:29):
push came in the mid nineteenth century. Okay, so fast
forward to the two thousands and hey, now we have
electric strollers e strollers, and we're now going to hear
about one with John McGuire. He's VP of Product management
for Cybex North America. These are the folks behind the
E gazell S as it's called, which I just saw
for the first time yesterday. Welcome to the show, John,
(02:50):
good to chat with you.
Speaker 3 (02:51):
Thank you.
Speaker 2 (02:51):
Why don't we jump right in tell us please about
the E gazell S stroller.
Speaker 3 (02:56):
Sure, So, the Egazel S stroller is based off of
our Gazelle stroller that was launched in twenty twenty and basically,
the Egazel is a stroller that provides innovation and basically
has a power assist mode that's incorporated into the stroller.
If you think about it in today's world of e
bikes and e scooters, it's similar technology where you have
(03:18):
power either on demand or selectable that is rechargeable with
a lithium ion battery. Again, just trying to make the
consumer experience with the product easier and it's very adaptable.
Speaker 4 (03:28):
All right.
Speaker 2 (03:29):
So with that in mind, it's been said good technology
solves the problem. What's wrong with regular strollers? How do
you make parents' lives easier?
Speaker 3 (03:36):
Yeah, so the e Gazel because it has so many
different configurations. The Egozel can actually go from a single
to a double stroller. So really, depending on your lifestyle,
that can really solve a lot of different problems. I'll
give you a couple examples of that. First one being
if you live in an area with lots of hills,
the Egazel provides power to go uphill, but it also
has power breaking to go downhill and really does that
(03:58):
with a breeze. You can all so use the stroller
to stroll on uneven surfaces. So say, for example, you're
a consumer that likes to go for walks in a
park on a nature trail. If you're using the stroller
in snow potentially or even sand, it allows the stroller
to operate much better and provides assistance in those environments
as well. And then lastly, if you're using the stroller
(04:20):
with two children. So in the case of using it
as a double stroller, you could potentially be pushing around
eighty twoe hundred pounds with the stroller. So consumers with
two children may choose to use the power feature even
on flat surfaces, or using it all the time.
Speaker 2 (04:35):
All right, So if I can unpack your answer here,
the two main advantages to the egaz l S stroller
is that A it's electric, so you push a small
lever if I remember correctly, and it assists you to
push it, and that really is helpful when you've got
a couple of kids and I have twins, so I
can relate up a hill and on uneven surfaces as
(04:55):
you said, or in snow or sand and that kind
of thing at the beach. And b is that its
module you hint it at multiple configurations, right, so you
can you can add a basket, remove one, you can
put in a car seat that's compatible. You can have
a little like grocery area in the back that I
saw yesterday, that kind of thing.
Speaker 4 (05:12):
Right.
Speaker 2 (05:13):
It's so you can add more or remove parts over
time to the same core device.
Speaker 3 (05:18):
That's correct. Yeah, there's over twenty two different configurations that
you can create with a stroller. As you mentioned, you know,
you can use it with a stroller seat, you can
use it with an infant car seat, which we would
then call in a travel system, and you can also
use it with a bacinet. So because of the different configurations,
that really has an option that can work for any lifestyle.
Speaker 2 (05:37):
What's so cool is something called a rocking mode that's
something that normal stroller can't do.
Speaker 4 (05:42):
Yeah.
Speaker 3 (05:43):
Absolutely, and this is actually one of my favorite features
and we get a lot of positive feedback from consumers.
The Egazel has a feature called the Rocky Mode that
basically you can set to three different interviews. You basically
set the brake, you power it on, you hit a button,
and it goes into this automatic rocking mode to basically
help soothe your child. It'll run for twenty minutes and
(06:04):
then it'll automatically turn off. And for anybody that's ever
taken a stroller to, you know, a coffeehouse or out
to dinner and you're having to sit there and use
your hand to your foot to rock the stroller, you're
really going to appreciate that feature.
Speaker 2 (06:16):
Now, look, I'm not a tall guy. Can I climb
in there? Because that sounds like something I could take
advantage of for a little nap.
Speaker 3 (06:22):
There is a weight limit, but maybe you might.
Speaker 2 (06:24):
Think fair enough and just going back to the way
it works John, before we move on. So it is
a small lever that is near your right thumb, if
that's fair, and it's under the handle. It's intuitively placed.
You just press it correct.
Speaker 3 (06:37):
It's selectable. So basically it's very ergonomic. You use your
thumb for going forward, you just press with your thumb
and then depending on how you know hard you press,
that will affect the speed of the stroller. And then
when you're going into a downhill mode or a breaking
mode to use your index finger. And there's another lever,
very ergonomic again that you just press in reverse and
that operates.
Speaker 4 (06:58):
As a break.
Speaker 2 (06:59):
Okay, speaking of which, if any listeners are concerned that
they think the stroller is just going to take off
with their baby in it, that is not the case
because once your thumb is off the lever, it slows
right down to a stop.
Speaker 3 (07:11):
Right Absolutely, as soon as you take your thumb off,
you know the power is no longer to the motor
and it will stop.
Speaker 2 (07:18):
We are chatting with John Maguire he's vice president of
Product management for Cybex North America. That's cyb e X.
This is the company behind the E Gazelle S E Stroller,
an electric stroller. Just like there's electric cars, there's also
e bikes and e scooters that assist you with transportation.
Now you've got something for baby. Who would you say
(07:40):
it's for exactly? And does it look like other baby strollers?
Speaker 4 (07:43):
John?
Speaker 3 (07:44):
Absolutely, the E Gazelle basically is the same as the
Gazelle stroller, looks the same, functions, the same folds, the same.
The only differences are you have the you know, the
trigger assist at the top, and then you have a
lithium ion battery that's in the basket area, and then
you know, everything's the same and it only weighs four
pounds more than the non electric version. To your question
(08:05):
of you know, like, who is it best suited for?
As I mentioned earlier, you know, because it has so
many different configurations, it's difficult really to just pick one
specific consumer because there are so many different options. I
would say that it's best suited again for customers that
live in areas with hills, customers that like to go
a little bit off road, on nature trails and parks.
And then lastly, again as I mentioned, for consumers that
(08:27):
have two children and they really just want help pushing
you know that eighty two hundred pounds around on flat ground.
Absolutely don't forget that consumer that really just loves that
rocking feature because it's so cool.
Speaker 2 (08:38):
Indeed, and how do you charge it up? Is it
like your phone? We're just plugging into the wall.
Speaker 3 (08:42):
Yeah, it comes with an included charger, you know, just
like any other electronic device plugging into the wall. It
takes about three and a half hours to get a
full charge on the battery. If you're using the stroller
a lot in power mode, you can purchase an additional
battery as an accessory. The battery has a life range,
and it's really based on the conditions of how you're
using it, such as you know, hills, the terrain. It's
(09:02):
on you know, how much weight are you pushing in
the stroller, and then again how often are you actually
using that feature. In a worst case scenario, it's got
about a five mile range. In normal conditions, it's twelve
miles plus, so it really you know, it can last
for a long time.
Speaker 2 (09:17):
Devil's Advocate question you're out for a walk with your
baby and the battery dies because you forgot to charge
it up for a while. Can you push it like
a regular manual stroller?
Speaker 3 (09:27):
Absolutely, if the battery dies or if you just choose to, like,
you know, not turn the power on. It operates exactly
the same as the standard Gazelle stroller. No difference in
how it pushes. And again, as I said, it functions,
you know, folds, rolls, everything's exactly the same.
Speaker 2 (09:44):
Great, all right, so let's talk how much the e
Gazels costs and where can we learn more?
Speaker 3 (09:50):
Yeah? So, the egos ls is available in the United
States with the retail of ten ninety nine and in
Canada with the retail of sixteen ninety nine. Do you
want to learn more about the product, You can go
to cybexstash online dot com.
Speaker 2 (10:03):
All right again see why b e x dash online
dot com. Do you have retail support? We do.
Speaker 3 (10:09):
You can find the egazell across many retailers in the
United States, such as Nordstrom's and a specialty store called
Nambye Baby. In Canada, you can find it at West
Coast Kids, as well as another specialty retailer called Snuggle books.
Speaker 2 (10:22):
Thank you so much, John, great to chat with you,
and congrats on the launch of the egas LS. I
hope it does well for you. And again I saw
it for the first time yesterday and I thought it
was wonderful. My wife was with me. Incidentally, we have
you know, we had three kids in two years, so
it's one of those things where we're like, geez, we
wish we had this when our kids were younger, now
in their twenties. But I hope it does really well
for you. Yeah, all the best.
Speaker 3 (10:42):
Thank you very much, much appreciated.
Speaker 2 (10:44):
You are listening to Tech it Out. I'm your host,
Mark Saltzman. We have two more great topics and guests
to get to this hour. After a short break, we're
going to learn all about the Arcade one up claw machine.
That's right, just like the one that you may have
played at a fair, you know, a car or at
a Chuck e Cheese now available for your home. So
we're going to hear who it's for, how it works,
(11:06):
how much sounds like a great Mother's Day or Father's
Day gift, perhaps something for the family. Then after that,
I sit down with the head of Samsung Audio Research
to hear about sound Design and their TVs and sound
bars a lot more. Check it Out to get to
We'll be right back after this shortbreak.
Speaker 1 (11:24):
Listen to check it out whenever you want to find
the check it Out podcast, Did I Do? Or wherever
you get your podcasts.
Speaker 2 (11:40):
Welcome back to check it Out. We cover cybersecurity a
lot on this program and how you can best protect
yourself in the digital age, even if you're not super
tech savvy. One part of the solution is securely shopping online,
and so I'm thrilled about my partnership with Visa on
Tech it Out, as they've made some significant investments in
fraud prevent over the past five years, as much as
(12:02):
ten billion dollars yes that's billion with a B, to
support Visa's brand promise to protect the financial information of
individuals and businesses. Zero liability means peace of mind when
you shop online using your Visa card. There can be
no half measures when it comes to cybersecurity, which is
why the company takes an aggressive and multi layered approach
(12:22):
to combating the rising threat of malicious software and other
threats by well funded and global criminal enterprises. Read more
about Visa and how securing the world's payments is Priority
one at Visa dot com slash Security. That's Visa dot
Com slash Security. Hey, if you like claw machines, you
know the ones you'd find at a carnival or a
(12:43):
Chuck E Cheese and in movies like Toy Story, Wow Dynastic,
then you're gonna love what Arcade one Up has just
released for the home. Yep, a claw machine to test
your skill and picking up prizes using those little levers
and such. Joining us on the line to graph our
attention is Arcade one Ups. Cyrus Rosenberg. He's senior vice
(13:04):
president of Licensing and business Development. Welcome to the show, Cyrus,
good to chat with you.
Speaker 5 (13:09):
Thank you. I'm super excited to be here.
Speaker 2 (13:10):
I hope you didn't mind the bad dad pie off the
top of grabbing our attention. But yes, before we talk
about the Arcade one up claw machine, tell us a
bit about the company. I guess Arcade one up is
best known for your arcade machines that many a man
cave and she shed has no doubt, and digital pinball
as well.
Speaker 5 (13:30):
Absolutely, yeah, glad to and we got to find a
term that encompasses the whole family.
Speaker 2 (13:34):
But I love man caved.
Speaker 5 (13:35):
She said back in twenty eighteen, Arcade one Up was
founded based on the idea of a white space of
coming from a toy background. We have so many people
who employed their company who are just true fans, fans
of pop culture, fans of family entertainment, and fans of
the IP that we work with, and through that fandom,
we kind of made an interesting discovery, which is there
(13:57):
is a plethora. There is a mountain of top quality,
amazing video game experiences that do not exist on their
original hardware.
Speaker 2 (14:07):
Coupled with the.
Speaker 5 (14:08):
Fact that given the time that has gone by since
the original Arcade boom, there are so many technological enhancements
that the right company could make if given the time,
and we really set out on that mission to create
the best, most authentic version of these classic arcade games
for at home consumer use. Through that, we kind of
(14:30):
went on a little adventure of our own, constantly improving
our products by adding features like Wi Fi, multiple games
per unit, allowing them to be assembled so they can
be flat packed, and all sorts of other great enhancements.
But was really exciting for us is that the original
item became kind of the line which became ultimately a category,
(14:51):
and we as fans ourselves saw this brand grow, and
we saw lots of different people build out there at
home game rooms using our products, which allowed us the
creative freedom to kind of expand. And that's where you
get these additional products, like what comes after arcade machines,
We should make a pinball unit, what would people put
on the wall? Maybe an at home photo booth, which
(15:12):
we launched last year, And of course the item we're
talking about today, which is our at home claw machine
and personally one of my favorite items honestly.
Speaker 2 (15:19):
All right, So without further ado, let's get to that.
As the name suggests, it looks like and operates like
a claw machine that you would find at a carnival.
Is that fair?
Speaker 5 (15:29):
Yes, absolutely, And like all of our machines, authenticity is
kind of the foundation of how we build out our products.
So it does have all of the kind of features
one would expect with a claw machine, such as different
difficulty settings, but also what I'm most excited about, which
is a real commercial grade claw inside of there, so
(15:52):
it is grabbing to the efficacy of other claw machines
you might find in a commercial arcade, but of course
made for at home use for you and.
Speaker 2 (16:00):
The family, all right, So for those who haven't played
with one of these things before and correct me if
I'm wrong. It's usually two levers. There's one that moves
the claw left and right and forward and back. There's
usually a glass cabinet that has the prizes inside, whether
it's stuffed animals or candy inside of a ball or
something like that. And then the other lever or it's
(16:21):
a button that you press for the claw to then
descend down into the mountain of stuff, and your goal
is to try to pick it up without it slipping,
and then you get to keep it it falls into
a little receptacle and then you can take it out.
The front is yours pretty much the same idea at
its core.
Speaker 5 (16:37):
Absolutely, I honestly don't think I could have said it
better myself. This is actually a fully featured, authentic claw
machine experience, just simply designed for at home use. So yes,
it has a fully featured control deck in which you
are in control of the claw and the actual drop,
with the ultimate goal being to win a prize from
our machine. But what makes this so great for at
(16:59):
home use that our machine is refillable at the consumer level,
so We actually include twelve capsules alongside that are perfectly
fitted for the claw to be able to pick up
depending on your challenge mode, so you can fill it
with all walks of different prizes that you yourself thought of
or that are readily available, so it really is a
customizable consumer version.
Speaker 4 (17:20):
All right.
Speaker 2 (17:20):
I'm going to have to ask Cyrus about the difficulty
settings what that means exactly. If it's tied to the
tightness of the claw, it's always you know, you think
you got that prize and it slips through. So I'm
going to ask them about that as well as how
you get the prizes in there, because I think you're
on your own for that. So a lot more tech
it out to get to. We're going to return with
Cyrus Rosenberg from Arcade one up to learn about its
(17:43):
claw machine, and then don't forget after that. If you're
an audio file, you take your music and sound effects
seriously in movies, TV shows, video games and so on.
We're going to chat with the head of Samsung Audio
Research based in North LA to tell us about the
science behind sound in Samsung's latest TVs and soundbars, what
(18:03):
separates their products from others. So we're going to get
to all of that on tech it Out, but first
we're going to learn more about the just launch Claw
Machine from Arcade one Up. When we return on tech
it Out, I.
Speaker 1 (18:15):
Want to follow Mark Google up, Mark with a C
and Saltzman with a Z, breaking down geeks peak into
street speak. This is check it Out to check it
out with technology columnist, author, and TV personality Mark Saltzman.
Speaker 2 (18:40):
Welcome back everyone you're listening to check it out. We're
chatting with Cyrus Rosenberg. He's SVP of Licensing and Business
Development at Arcade one Up. This is a company best
known for its three quarter sized arcade units from ms
pac Man to Golden Tea Golf. They also have a
digital pinball solution where you can swap between different boards digitally.
(19:03):
There's also a games table called Infinity that has digital
versions of classic board games. But now the company has
released the Arcade one up Claw Machine, just like the
one that you'd find at your local fair in your city,
a carnival, or at a Chuck e Cheese, but it's
in your own home and we're learning all about it
all right, and I'm going to ask you more about
the difficulty settings in a moment, so you're responsible for
(19:25):
filling it up. Again. I mentioned stuffed animals earlier, but
you can put whatever you want inside of those things.
So if you've got a kid's birthday party that's a
particular theme, then as a parent, you can fill it
up and have the kids play and collect something that's
relevant to the day. Or if it's Christmas, you may
have some stalking stuffers in there. Does it have to
(19:45):
fit in the capsules that you provide those little plastic
balls if you will, or can you pick up a
stuffy if you don't want to use those balls?
Speaker 5 (19:53):
Absolutely, so I can explain that a little bit more so,
we actually do a lot of product testing, which I
say tests and but it really means oft in the
office love to play these products. But it picks up
all sorts of different items. In our office alone, We've
filled it with different kind of trinkets, action figures. We
even put a mini skateboard in there at one point.
(20:14):
The capsules are designed to be, if you will, kind
of an adapter. I can guarantee the claw will pick
it up if you put it in a capsule, But
we are very pro experimentation at our Cade one Up
and We love seeing fans come up with the items
that we haven't even ourselves thought of, so we wanted
to leave that open possibility. So there's lots of different
(20:34):
items that can be picked up with the claw.
Speaker 2 (20:36):
You mentioned difficulty settings. I think at the pain point
for many people who have ever tried to use a
claw machine is that the claw itself is very loose,
and you know, you think you've grabbed that object that
you want, You're hoisting it up and you think it's
yours and then it falls through. So is that something
that you can tweak?
Speaker 5 (20:52):
Absolutely, And let me give you a little industry reveal here.
Speaker 2 (20:56):
Please let's get this scoopy.
Speaker 5 (20:58):
But of course, you know, the very first thing when
we come up with any product line is really authenticity.
And there's a certain level of responsibility with our products
because they're so nostalgia base. They are based on a
memory someone might have, so with that requires a lot
of research before even beginning development, and in researching how
the commercial claw machine industry actually works is it's actually
(21:21):
a system of odds. So what a difficulty setting is
representative of of and the commercial level is the odds
that the claw will actually pick up the item and
let's say maybe one out of three hundred times, one
out of five hundred times. The actual claw operator sets
those odds behind the scene. However, we wanted to make
(21:42):
sure our claw machine was consumer friendly and fun for
the whole family. So while it is a system of odds,
we have easy mode, normal mode, and scam mode, And
while I'm not going to reveal exactly the odds those represent,
I'm very excited for our consumers to kind of play
around with it and fire out. But yeah, we wanted
to make it adjustable because again, it's a family product,
(22:04):
and you know, family takes many different shapes and forms.
But we wanted a young person to be able to
experience it and have as much fun as somebody in
retirement and everything in between.
Speaker 2 (22:14):
Love it and tell us a bit more about the
way it looks and sounds. Does it have like a
light up marquee? Are there any sound effects?
Speaker 5 (22:21):
Absolutely? So. There are lights actually on the control deck
as well as the marquee itself, and there's very different
tunes and songs and sound effects to really enhance the experience,
as well as adjustable volume. So if you are throwing
a claw machining party in which this is meant to
be your centerpiece. It has all of the effects to
draw a crowd in. If this is something to distract
(22:42):
someone in the household or something that you might want
a little quieter, we've of course accommodated that. So again,
customization is very important to us, because because while we
are basing these machines, whether it be claw or arcade machine,
on an original idea, we want to adapt these to
the needs of the modern.
Speaker 2 (23:00):
Great And I know you offer a volume control and
all that on your arcade machines too, which is very handy,
something that you did not find in the eighties with
the coin op arcade machines. The Galagha that you played
could not change the volume all right. And then finally,
who would you say this is for exactly? I mean,
I love the versatility of you being in control of
difficulty and the prizes and all that. Is it for kids?
(23:20):
Can you put adult toys in there? If it's like
a bachelorette party? Tells who you think the target audience is.
Speaker 5 (23:27):
We design our products for what we call families, but
what we mean by that is we design it for
all age groups. And you can really see that by
the consumers who have already taken to the internet to
kind of praise this claw Machine. Of we really believe
in bringing in person entertainment together, so we definitely want
(23:47):
kids to be able to play it, but all age
groups can have fun with the claw Machine due to
the customizable features. I've seen college kids buy and enjoy
our claw Machine. I have also seen kids under preschool
have the best time with it, and kind of everything
in between. I actually just got my parents one and
they love it as well. So you know, we really
(24:08):
intend for everybody to kind of find a meeting point
with our products.
Speaker 2 (24:13):
Awesome and then with that in mind, how much does
the Arcade one up claw Machine cost? Where can we
buy it? I don't know if you have retail support
or if it's through your website, and is there a
place where we can learn more?
Speaker 5 (24:24):
Absolutely so, the claw Machine is four ninety nine and
the best place for up to date product information would
be Arcade one up dot com.
Speaker 2 (24:32):
All right, Arcade one up dot com. The one is
number one. Cyrus. Great to chat with you. Congrats on
the launch of the claw Machine. I can't wait to
try it out myself.
Speaker 5 (24:40):
Thanks again, thank you, and thank you for having me.
Speaker 2 (24:43):
Hey, I love hearing from tech it Out listeners, So
I'm gonna spell my name in a moment, but I'm
on all the major social media platforms like x formerly, Twitter, Facebook, Instagram, YouTube, LinkedIn, TikTok,
blue Sky, Threads, and a couple of other as well.
It's Mark Saltzman, M A R C SA L T
(25:05):
Z M A N. Let me know where you're tuning
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Where you're listening to it from, what part of the
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(25:29):
Really cool. And if you have any tech questions for me,
suggestions for upcoming guests or topics, I'm all ears again.
It's Mark Saltsman, Mark with the C, Saltsman with a Z.
If you prefer to email me instead of social media,
my website is simply Mark Saltsman dot com and you'll
find where you can email me at the bottom of
the page. So yeah, looking forward to hearing from you
(25:49):
on this three hundred and ninetieth episode of Tech it Out.
When we return on this program, we're going to catch
up with Samsung, someone who's in charge of its audio
research division in North LA. We're going to hear the
company's approach to sound in its TVs, and I would
expect that even more effort is put into soundbars, which
(26:11):
doesn't require a Samsung TV, but they do have some
award winning soundbars we're going to hear about. So stick
with us a lot more tech it Out to get to.
Right after this short break, we'll be right.
Speaker 1 (26:19):
Back breaking down GeekSpeak into Street Speed Check it Out,
hosted by Mark Saltzman.
Speaker 2 (26:37):
Welcome back to Check it Out. When you've got huge
and beautiful screens on our walls, sometimes the quality of
the picture overshadows the great sound many of these TVs
and soundbars are capable of today, and so it's time
we put audio front and center. And so I'm here
at Samsung HQ with Alan Devantier, VP of Samsung Audio Research,
(26:58):
to talk about the importance of audio in your visual entertainment.
Welcome to the show. Alan, Great to meet you and
good to chat with you.
Speaker 4 (27:04):
Thanks, I'm really glad to be here all right.
Speaker 2 (27:06):
Now, before we talk about Samsung specifically, would you agree
with what I hinted at off the top is that
the picture on these TVs often dominates the experience. But
what about audio? Would you agree that it often takes
a back seat?
Speaker 4 (27:20):
So, I mean, yes, in a way.
Speaker 6 (27:22):
But I think the reason why you get so much
attraction to video is that the improvement in picture quality
and size every year just moves up and up and
up and up. I mean you think about a TV
from two thousand and five. Flat screen back then for
twenty seven inches was five thousand dollars. Today, I've got
an eighty five inch TV in my home theater that
(27:44):
costs less than that.
Speaker 4 (27:45):
Yeah, like eight hundred it's or whatever.
Speaker 2 (27:47):
In some cases, if I can read between the lines,
it's that the evolution of the picture quality seems to
be more significant, so that we're paying so much more
attention to that. But the audio is also improving over time,
or could it be argued that it's getting worse because
the thinner these TVs got. Maybe we shouldn't be expecting
great sound out of pancake shaped speakers.
Speaker 4 (28:09):
Yeah, well, so I think you know.
Speaker 6 (28:11):
TV sound has improved certainly over the years, no doubt
about it. But yes, you know, thin TVs are definitely
a challenge from an acoustic engineering point of view.
Speaker 4 (28:19):
Probably one of the.
Speaker 6 (28:20):
Reasons why we have a lab in the US to
focus just on sound for TVs and sound bars.
Speaker 2 (28:25):
Tell us a bit about the lab and then we'll
continue chatting about TV audio and sound bars.
Speaker 6 (28:30):
Eleven years ago, Samsung decided to make a big investment
in sound and set up an audio lab in North LA.
We've got about twenty twenty five people research scientists and engineers,
and our entire goal is about making better audio.
Speaker 2 (28:44):
This is not new for Samsung, if I'm not mistaken.
I mean they acquired Harmon, right, and that's AKG as well.
Speaker 6 (28:50):
Yeah, so our lab we started maybe four years before
the acquisition of Harmon, and funny enough, of the five
founding members of my lab, myself includes a lot of
us worked at Harmon. I've got twenty one years at
Harmon and eleven at Samsung.
Speaker 2 (29:05):
So wow. Would it be fair to say that if
you expect good audio from a TV, you should invest
in a soundbar or can you get really good audio
out of a TV, Samsung or otherwise.
Speaker 6 (29:14):
So if your TV is predominantly being used for you know, news,
maybe sitcoms, that kind of content, then I think, you
know TV, the sound quality of the TV is probably
going to be good enough for you. Once you start
thinking about using your TV to give you music or
to do movies, then I really think you should invest
in a soundbar.
Speaker 2 (29:33):
Video games as well video games of course, yes, all right,
so a soundbar. A lot of my listeners will be
familiar with this. It's usually a horizontal bar that you
place just below in some cases above the TV that
delivers multi channel audio. In most cases, is it meant
to simulate like the old days of a surround sound system,
you know, left and right audio in the front, left
and right in the rear, and a subwelfer is the
(29:55):
point one for that low end frequency that you often
would put in the corner of your room. Could it
almost replaced the hassle in many cases or expense of
a true surround sound system.
Speaker 6 (30:05):
Absolutely, today's soundbars, like our flagship soundbar, is capable of
delivering sound quality that is very very very close to
a dedicated home theater at a fraction of the price.
And significantly easier for the consumer to use.
Speaker 2 (30:19):
And also ideal for smaller spaces like those in condos
and such.
Speaker 4 (30:22):
Absolutely, all right, let's.
Speaker 2 (30:24):
Talk a bit more about Samsung's approach to audio and
the work that you do, Alan and your team. Is
there anything unique Samsung is doing that other TV makers
are not.
Speaker 6 (30:34):
So Samsung made a serious investment in audio eleven years
ago when we started our audio lab. The audio business
in la is strong and thriving, and a lot of
our team members original team members actually came from Harmon
and we're really proud that Harmon's part of the Samsung
family now. And what we did was we brought that
(30:54):
approach to audio first to TVs and soundbars, and so
the team is entirely focused about on making great sound and.
Speaker 4 (31:03):
We're all music lovers. If you're in this lab, you
love music.
Speaker 6 (31:08):
And the fact of the matter is music is that
great litmus.
Speaker 4 (31:13):
Test for sound. When we listen to music.
Speaker 6 (31:17):
If it sounds good with music, it's going to sound
good for news, it's going to sound good for comedies,
and it's going to sound great for home theater and cinema.
So our approach has been to bring top quality design
work that was applied to speakers, only to soundbars and TVs,
and we've been successful. When I started this lab eleven
(31:39):
years ago, I said we're going to compare ourselves to
dedicated audio companies, not to the consumer electronic companies, and
people kind of rolled their eyes and said, Samsung can't
do that.
Speaker 4 (31:49):
Well.
Speaker 6 (31:49):
In twenty seventeen, we launched the first Atmost soundbar and
it immediately got recognition as the best sounding soundbar money
can buy, period, and that was compairing to the audio brands.
And that year that product launch, it outsold all our
competitors for two years and got great critical acclaim, and
Samsung had arrived. It was now understood that Samsung is
(32:11):
making great sound and.
Speaker 2 (32:12):
Just bring everyone up to speed. ATMOS is a Dolby
technology multi channel surround sound that really is designed mostly
for movies and some TV shows that support it, as
well as games. So it's a technology that you may
not think you need until you hear it, and then
it's hard to go back. If that's fair and you
can achieve this out of the TV itself, or do
you need a soundbar for Dolby Atmos.
Speaker 6 (32:32):
You want to get a soundbar if you're listening to
immersive content and that's what Dolby Atmos is.
Speaker 4 (32:38):
It's the wave. Immersive audio is the wave of the future.
Speaker 2 (32:40):
We are going to continue chatting with Alan Devantier from
Samsung Audio Research when we return on tech it Out.
We had to sit down and went through different soundbars
and TVs and together listen to the audio from different
content like TV shows, music and all that. Really impressive,
I have to say, and nice to get Alan take
on the science behind sound. When we return, I'll also
(33:04):
press him to recommend a couple of models, one for
those on a budget, one for those that have a
little bit more cash to spend. We'll be right back
with more. Check it out.
Speaker 1 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 2 (33:28):
We are chatting with Alan Davantier. He's VP of Samsung
Audio Research based in North LA. We're talk the importance
of audio in your visual entertainment ie your TV room,
your home theater setup, and how it's often overlooked. If
that's not the right phrase overshadowed. As we're talking about audio,
you know, I think it was George Lucas who once
(33:48):
famously said that audio is half of the movie viewing experience.
It actually makes in our brains, it makes the picture
look better.
Speaker 4 (33:56):
Would you agree with that? Absolutely?
Speaker 6 (33:58):
In fact, there's scientific research published in the Audio Engineering
Society where they basically asked people. They showed them a
picture and said what do you think of picture quality?
Give it a grade? And then they showed the exact
same picture but gave the system upgraded sound, and the
picture quality numbers went up when there was better sounds.
Speaker 4 (34:16):
So there's no question sound is a big part of
the experience.
Speaker 2 (34:20):
Yeah, it's a holistic thing and we often as content consumers,
we're not segregating what our senses are experiencing. It's like
the collective right.
Speaker 6 (34:30):
Absolutely, Absolutely, good sound is a fantastic way to improve
picture quality.
Speaker 2 (34:34):
And do you listen to music through a soundbar?
Speaker 5 (34:36):
Like?
Speaker 2 (34:37):
I mean, is that something that most Samsung consumers do
you think where they can wirelessly stream music from say
a phone or tablet to sound bar.
Speaker 4 (34:44):
Absolutely.
Speaker 6 (34:45):
One of the top apps in our TVs is Spotify
and title customers are using Samsung TVs and Samsung soundbars
to listen to music and that's a great way to
entertain the family. It's easy to use. Pick up your
mote and you can find anything you want on the
internet and just start playing it.
Speaker 2 (35:01):
All right, So you can use an app that's built
into your Samsung Smart TV platform, or you can stream
from a mobile device too in some cases to a TV,
but always to a soundbar. I mean most have Bluetooth today.
I think it's pretty much table stakes.
Speaker 4 (35:16):
And Bluetooth is fine.
Speaker 6 (35:17):
So you know, if you're running Spotify on your phone
and you're playing back bluetooths, you're going to get good performance.
But there are now for example, Title has the capability
where you're actually running the app on the soundbar controlling
it from your phone, so natively you can get higher
resolution formats like ammerse of audio rather than just stereo.
Speaker 2 (35:37):
All right, Alan, as we wrap up, is there a
soundbar you could recommend? I mean it must be overwhelming
to consumers when they walk into say a big box
retailer and see several aisles of sound bars, assuming they
want to invest in a Samsung which, by the way,
you don't need a Samsung TV, It'll work with any TV.
What should you look for or can you recommend some models?
Speaker 4 (35:56):
Yeah?
Speaker 6 (35:56):
So I think there's two really interesting products that we
have right now that are worth mentioning.
Speaker 4 (36:01):
There's the QS seven hundred.
Speaker 6 (36:02):
It's a great product for wall mounted applications, but it
is also capable of being put on a credenza as well.
It's at a popular price point, and the sound quality
is excellent. It is a fantastic product for people that
are just getting into better picture and better sound.
Speaker 2 (36:18):
And that's a dedicated cell barno subwilfer or rear speakers
or anything like that.
Speaker 6 (36:22):
There's no rear speakers, but there is a subwilfer that
goes with it, and it's tiny. You can tuck it
in the court of the room and it's out of
the way and it's not obtrusive at all.
Speaker 2 (36:30):
Now, let's say you have a healthier budget and you
are a home theater enthusiast. What would you recommend in
that case?
Speaker 6 (36:36):
So the Q nine ninety is our flagship product. It
and its predecessors have been ranked best in class for
years now, and it is our flagship product. We're very
proud of it. It delivers a complete immersive experience. It
includes a soundbar that you can tuck under the TV
on a credenza, powerful dual eight inch Wilfer with lots
of amplifier power that's still in a very small enclosure.
(36:58):
You can again tuck it in the corner of the
room and it'll just be almost invisible. And then a
pair of rear surrounds that you can put in the
back of the room. And the performance of this system
rivals Home theater Systems.
Speaker 2 (37:09):
Best website to learn more about Samsung Audio Research and
the work that you're doing, and or where we could
learn more about soundbars and TVs that have stellar sound.
Speaker 6 (37:19):
There's you know, Samsung dot Com and if you snoop
through the audio sections you'll find little tidbits about our
audio lab under the various products.
Speaker 2 (37:27):
All right, Alan, great to chat with you. Thank you
so much. It's nice to meet a fellow audio file.
Thanks so much for your time.
Speaker 4 (37:33):
Thank you, it was a pleasure.
Speaker 2 (37:35):
Before we wrap up another episode of Tech it Out,
I wanted to give Visa another shout out. Thank you
for your ongoing support on this program. Visa's mo is
to protect both consumers and businesses. You can read about
its anti fraud efforts at Visa dot com slash Security.
That's Visa dot Com slash Security and I also wanted
(37:56):
to thank sand Disk, no longer part of the Western
Digital family, by the way, if you weren't aware, they
of course are known for their solid state drives, USB
thumb drives, micro SD all this flash storage that isn't
just great for backing up your important files, which I
talk about a lot on this program, but it's also
fast enough and light and small enough to work off
(38:17):
those drives, so perfect for content creators maybe editing in
the field, whether it's on your phone, tablet, or laptop.
Look for high capacity and fast flash storage like SSDs
solid state drives, and I only trust sand disc for
their reliability, great price points, amazing customer service, and additional
software that you often get with the drives. So SanDisk
(38:39):
dot com has more. I want to thank you for
tuning into check it out. I hope you enjoyed the show.
We talked about a new claw machine for the home
from Arcade one up. We talked with Cybex about its
Gazelle estroller, an electric stroller for parents to give them
a hand, and finally Samsung Audio Research. I'm wishing you
all a fantastic rest of you your day, and I
(39:00):
look forward to catching up with you next weekend for
another brand new episode of Check It Out.