- I sit down with General Motors’ SVP Baris Cetinok in NYC to learn about what’s next for GM’s Super Cruise driver assistance technology. What’s coming in 2028 will blow you away
- Epson, the no. 1 brand in projector sales, has partnered with audio giant Bose, to create Epson’s latest projector line. I chat with Kenny Tang, Product Manager for Epson’s Lifestudio projectors
- The world's first personal dashcam? I also catch up with Brian Pemberton, CEO and Founder of Keotech, the folks behind Keocam
- Thank you to Visa, Norton, and Sandisk for your support!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you ever feel overwhelmed by the ever changing world
of technology? Can check it out? Can help make some
sense of it all? Breaking down geeksbeak into street speak.
Technology columnist, author, and TV personality Mark Saltzman covers consumer
technology each week for every listener, Mark tackles the latest news, reviews,
and how toos to help you understand what's hot, what's
(00:21):
not and why.
Speaker 2 (00:24):
Hey, everyone, welcome to check it Out Powered by Norton.
This is episode four seventeen. I trust you're all doing
great today. And hey, unless they're knocked out already by
Los Angeles by the time you hear this episode, my
Toronto Blue Jays are in the World Series. Man, it's
only been what thirty two years since they've been there,
(00:45):
And yes, I know, Tech It Out also airs in
the LA area, so apologies Dodgers fans, but hey, thirty
two years and so yeah, they may already be out
if you listen to WTBQ by the way in New York,
New Jersey, Orange County, as this show will run as
late as October thirty, first Halloween, so they may be
eliminated by then, but hey, I'm going to remain optimistic
(01:08):
about the World Series but I digress. You didn't tune
into Tech it Out for baseball analysis. I'm sure. Well,
let me tell you what's on the show today, as
we have a packed tech it Out for you over
the next hour. We're going to kick things off with
General Motors. They hosted an event on Wednesday in New
York tied to its various technologies in its evs, in
(01:29):
its ice vehicles, internal combustion engine vehicles, including the latest
in supercrus technology. They officially took the wraps off what
they call eyes off driving. Right now, it's hands off
the wheel driving, But what about eyes off the Road,
which is pretty wild. You're going to want to know
about this. It's coming in twenty twenty eight, and so
(01:49):
we're going to start the show with that interview in
about a minute from now. After that, EPSYN has partnered
with Bows, two powerhouses in the entertainment space. They've partnered
Onason's latest line of projectors called the Life Studio Family.
It's about five different projectors that's as much about the
sound quality as it is about image quality. And for
(02:10):
most of those models, portability as well as you can
take them from say the boardroom to the family room.
Also on the show today. We know police officers often
wear body cams, but what about regular folks like you
and me. Well, we're going to learn about keyocam. It's
a wearable camera for personal safety. I have a daughter
away at college, so I like the sounds of this
(02:32):
bodycam for civilians. All of this and more on an
all new tech it out. So let's kick things off
with our first interview recorded in New York at a
General Motors tech event. All right, So I'm here with
Borish CHUTTANOK, SVP of Software and Product Management at General Motors.
We're in New York at this event seeing technology that
(02:53):
will be driving GM vehicles going forward. First of all,
it was a pleasure to hear you talk today and
to meet you. Thank you so much for your time,
Thank you for coming.
Speaker 3 (03:00):
We appreciate that.
Speaker 2 (03:01):
All right, So, Supercruse is what you focus on primarily
before we talk about what's coming down the road. Pun intended.
Please remind our listeners what Supercruise is all about today.
Speaker 4 (03:10):
Today is Supercruise is one of our driving assistant technologies
that we have in our twenty three models across the
GEM portfolio. What we enable is on millions of miles
of highways we allow you to take your hands off
and we handle the driving for you.
Speaker 3 (03:26):
But today with Supercrus, we're asking.
Speaker 4 (03:28):
You to keep your eyes still on the road and
be attentive so you can intervene if necessary.
Speaker 2 (03:33):
All right, So to paraphrase, it's, let's call it semi
autonomous driving technologies. Where As you said, your hands could
be off the wheel so you feel more refreshed you
and more relaxed when you get to your destination, but
your eyes need to be on the road. There's, if
I'm not mistaken, a camera and a sensor that's making
sure that you're paying attention, and the vehicle is then
temporarily autonomously driving you across the freeway or highway, and
(03:56):
there's over what is a million miles or moose okay,
And that means it will accelerate and decelerate and even
make lane changes for you when it's safe to do so.
I think it's almost a decade old technology. How many
millions of miles have been driven so far using Supercreus.
Speaker 3 (04:12):
Yeah, that's so far.
Speaker 4 (04:13):
We are customers drill over seven hundred million miles using
supercrews on the roads that we support without any incidents
attributable to the software.
Speaker 2 (04:23):
Yeah, and that's key, right because I know that. I mean,
I've experienced the technology, and I think if it's true
that ninety five and a half percent of all car
accidents are caused by human error, I know that I'm
willing to give tech a shot to and trust it.
And so that is critical that there haven't been any
accidents attributed to the technology after over seven hundred million
miles driven over the past decade. So we're here at
(04:45):
this event to look at the future. We've learned about
battery technology, We've learned about even home based battery solutions,
how the computing power under the hood is going to change.
But let's talk supercrews. So beginning in the twenty twenty
eight models, at least the sq Late IQ, what will
supercrews allow you.
Speaker 3 (05:02):
To do in the near future.
Speaker 4 (05:04):
So starting with Escalde IQ in twenty twenty eight, we
also want to take you to the next level of autonomy.
What we're hoping to bring it that time is also
eyes off experiense, So you could be on the highway
and the next generation supercrews will take over the driving
for you. So the many hours we all spend either commuting.
(05:26):
I can always give the example. I'm a huge NBA fan.
I live in the Bay Area. I go to the
Warriors games from where I live. That's a good hour
driving to the city, an hour back. That's two hours
world one game and ninety plus percent of my time
and miles are highway miles. And so we want to
give you the gift of time back, and you can
(05:46):
use that time now to stay productive, or to be entertained,
or to actually have an engage in conversation with someone
that's in your car.
Speaker 2 (05:53):
All right, I'm going to ask you about the technologies
at play here in a moment. For those who like
that sort of geeky side of things, myself included. The
idea is that it's not going to only be hands
off the wheel, but eyes off the road. That is
not just the long term goal, but coming as early
as twenty twenty eight. I don't know if that's the
twenty twenty eight model year, which could come out in
twenty twenty seven. I'm not going to press you on that,
(06:13):
but coming sooner than later. And the idea is that
you then can read a book, you can watch a
TV show or a basketball game, read emails that will
free up all that time. So when you do read
your destination, you've done all these things that you previously
weren't able to do because your eyes had to be
on the road.
Speaker 3 (06:30):
That's right, I think you captured it really well.
Speaker 4 (06:31):
The goal is really to give you that time back,
and also I think it will also increase.
Speaker 3 (06:37):
The safety off the ride because our system.
Speaker 4 (06:40):
The one thing I always repeat anytime I talked to
people about how we make product choices is safety is
not a feature for us, it's a value of GM.
So that's the most important product design tenant. So with that,
we want to give you that time back safely so
you can do all the things you want, but also
want to create a more convenient and safe experience. And
(07:02):
we are going to use multiple sensors to ensure that
cameras in good weather that can see up to four
football fields ahead, it can see three sixty your human
eyes can't blind spots exactly. On top of that, we
will layer radar, which again now adds the capability to
see to punch through the rain and a fog and
(07:22):
see further ahead and detect things that a human eye
or a camera might not be able to detect, and
on top of that, we also are going to be
bringing light art as a sensor to actually get a
more precise depiction of the world, including to be able
to detect the trajectory and the velocity of any objects
or vehicles that might be on the route. And our
(07:44):
goal is to fuse all of those inputs what we
sense about the world and merrit to our brain.
Speaker 3 (07:51):
The AI models we're going to use to make.
Speaker 4 (07:53):
The right safe choices so we can get you from
your home to your destination safely and start.
Speaker 2 (08:00):
Just to clarify, this is going to be on highways only,
but eventually it the goal, I guess is expanded beyond that.
So it's going to leverage radar and cameras, which if
I'm not mistaken, are already in supercrews today, but adding
lightar on top of it all, and then the AI
on the back end fuses everything together and analyzes everything.
And from what one of your colleagues said today is
(08:22):
that these are a lot quicker reaction times than what
a human is capable of. Is that fair, because again,
I think safety is a big concern.
Speaker 4 (08:30):
One thing we quote is if you're driving about seventy
miles an hour, and you need to react quote unquote
fast to some kind of.
Speaker 2 (08:37):
A motorcycle cuts you off or something.
Speaker 4 (08:40):
A good ATTENTI of human it is not distracted. Maybe
I want and a half to two seconds. Our goal
is to quote usually says the world, using multiple sensor
types three sixty and make those decisions in milliseconds.
Speaker 2 (08:53):
And I also caught a subtle jab at a competitor
this morning when they said we don't want to beta
test our customers. I'm not gonna mention who that might be.
But fair because that safety, as you said, is not
a feature.
Speaker 3 (09:04):
To value for us when you design products.
Speaker 4 (09:08):
You need to use this type of value based decisions
to build the right products, and I think safety has
to come first.
Speaker 3 (09:15):
Fair And then last question.
Speaker 2 (09:16):
You're going to be starting off with highways only and
with the Escalate IQ twenty twenty eight model. Is your
goal to bring it across all of the GM portfolio
like Cadillac, Chevrolet, Buick and GMC and Ice and EVS.
Speaker 3 (09:31):
Yeah.
Speaker 4 (09:31):
I think if you look at what we have done
with Super Crews today twenty three models across all of
our brands, I think it will follow a similar path.
Our goal is to bring it as many vehicles as possible.
And one thing I'll just emphasize what makes GM different
is that choice.
Speaker 2 (09:46):
We are the.
Speaker 4 (09:47):
Company that builds a amazing portfolio that meets the needs
of urban dwellers and who might be living on a ranch.
We are the company who builds the cars I have
from GM. I love taking cars.
Speaker 3 (09:59):
To the trend.
Speaker 4 (10:00):
I do a beautiful Sat to five black wing look
to you. I like being outdoors. My son and I
share at Colorado's R two Bison so we can go
off right and off the grid. You know, we also
have a very everyday driver in our Equinox EV.
Speaker 3 (10:14):
That's the beauty of what we do at GM.
Speaker 4 (10:17):
We build a portfolio that meets the needs of the
customers wherever they are, and we also make very conscious
choices about what features, what technologies do we bring at
the right price point, at the right choices, at the
right tremps. So our goal is to bring it to
as many cars as possible. Again, safety first, then we
will also continue to expand.
Speaker 2 (10:37):
Right and of course add those modern conveniences like hands
free and eyes off supercrews. Amazing stuff. Thank you so much,
Boris chat noc SVP of Software Services and Product Management
at GM.
Speaker 3 (10:49):
Thank you so much, Mark, I appreciate your questions.
Speaker 2 (10:51):
So let me ask you check it Out listeners. Would
you drive a car and let the vehicle take over
and you don't even need to look at the Do
you trust the technology that it has faster reaction times
than humans? And I'd love to know what you think?
It's Mark Saltzman, m A R C SA L t
Z m A N. You can hit me up on
(11:12):
social media. Make sure you use the hashtag check it Out.
When we return on the program, we're going to catch
up with EPSOM to learn about a new partnership with Bose.
Speaker 3 (11:21):
Stick with us.
Speaker 5 (11:22):
We'll be right back listen to check it Out whenever
you want to find the check it Out podcast, did
I too, or wherever you get your podcasts.
Speaker 2 (11:41):
Welcome back to teck it Out. If it's been a
couple of weeks since you've tuned into the program, I'm
super thrilled that Norton has become a title sponsor on
tech it Out beginning October. First, Hey, it's fitting that
October is cybersecurity awareness month, right, and so I'll be
telling you more about out the show and how they
(12:01):
can protect you. On a related note, Norton joins Visa
as a partner on check it Out, and Visa also
protects you from fraud in a different way for shoppers primarily,
and for businesses protecting them too, So there's a natural
synergy there. Again. We're going to get to that a
little bit later on, but I hope you are doing
great today. As promised, I have Epsen waiting in the
wings to chat with us about its new projectors in
(12:24):
partnership with Bows. Let's get to it. Peanut butter and chocolate,
or a good friend and a good glass of wine.
Some things are great on their own, but even better together.
And you can now add another better together pair to
your list Epsin and bows yep Epsin, which has amazing projectors,
has partnered with audio leader Bose on a new line
(12:46):
of portable streaming projectors called the epstin Life Studio. Joining
us on the line to share the news is Kenny Tang,
product manager for Epsen's Life Studio Projectors. Welcome to the show, Kenny,
Good to talk to you.
Speaker 6 (12:58):
Hi, everybody.
Speaker 2 (12:59):
Sort of a little bit of a cheesy introduction, but
you get where I was going, right. Some things are
good on their own, but even better together. And Ebsen
a leader in projectors as well as printers, which I'll
ask you about in a moment. They have partnered with both,
So I did want to invite you onto the show
to share the news with us. So, yeah, most people
know of epsin as a printer company, but tell us
about their projectors before we get into the life studio line. Yeah.
Speaker 6 (13:23):
I like your introduction, by the way, really get to
the point about getting together. But yes, we're actually the
world's number one selling projector company. A lot of people
don't know.
Speaker 2 (13:33):
I didn't know that. Yeah, we do have.
Speaker 6 (13:35):
Projectors ranging from home entertainment all the way to commercial
business use. So think about this as classrooms, conference rooms,
auditorium even in outdoor live events. So if you have
been to any circ to sole show, we're an official partner,
so you would be looking at an absent projector.
Speaker 2 (13:56):
That's really cool. I didn't know that, and I just
saw a CIRQ show in fake As. I just saw
that Michael Jackson one and many others today, I did
want to focus mostly on the absent life studio projectors.
Life studio is one word tell us about them.
Speaker 6 (14:09):
Yeah, So Live Studio is our new, brand new sub
brand under Absence, which covers our new lineup of the
lifestyle projectors. We want to not sell a projector as
a piece of electronics, but more as a means for
people to connect together. And Live Studio is our brand
(14:30):
that allows you to create moment of your life. So
think about there are millions of magical moments like moment
that brings everyone together, Moments that people will not never forget,
moments that feel like magic. And so our Life Studio
projectors combine a few elements to help you create your moments,
(14:52):
and that's mainly three things. One is a cinematic quality,
so you want a really beautiful, big visual experience for
that moment. You also want it to be portable so
you are free to set up the event anywhere you want.
You also want a way to share that experience with
(15:13):
your friends and your guests and your family. So we
really believe that our Live Studio brand is our beginning
to really forge that connection and help you connect with
your friends and family.
Speaker 2 (15:27):
Awesome, And to confirm Kenny, there are a few different
models in the Life Studio family, right, what's the key
differences between them?
Speaker 6 (15:33):
Yes, So We have five models at this moment, spread
across three different series, the Flax, the Pop, and the Grand.
So let's start with the Grand. So the Grand is
our ultrashort throw projectors. You can project a giant image
with the projector plays inches away from the wall. So
(15:54):
think about this more like a living room TV replacement.
Speaker 2 (15:58):
And that's a laser based project right, not on a
bulb not above.
Speaker 6 (16:02):
Yes, that's a laser. The Flags and the Pop are
not laser. Is actually using our new triple core engine
technology that has three individual LED light source. So let's
start with the Flex. Our Flex has a very distinct
table lamp design that really blends with the home to core.
(16:23):
You can think about this as a portable solution at home.
You can place it from room to room, put it
in a bedroom, you can put it on a coffee table.
Even you can put it outside like in the backyard
of rooftop. But the whole point is the Flax allows
you to set up an event anywhere, and it's really portable.
The table lamp design, you'll learn more when you see it.
It actually have a lamp function, but it also have
(16:46):
a swivel and tilt stand. And so think about this
as if you put it next to your sofa, you
can project it to any wall you want. You just
swivel and tilt it and all the setup is automatic,
so if you know the Dystone correction of focus and
all of that would be automatically adjusted, so it's really magical.
(17:07):
You don't need a perfect wall. You can put it anywhere.
And that's the Flex series and the last one then
is a Pop series. So a POP is really going
towards more personal use, super compact, super easy to bring around,
is very small, It would fit in your backpack, so
if you are on the goal, you can just use
(17:28):
the Pop put it anywhere you want. So that's the
three series, the Grand, Flex, and the Pop. Within these series,
the main difference would be between the Basic model and
a Plus model, So that's why we have five models,
two each for Flex and Pop and one for the Grant.
The difference between the Basic one and the Plus one
mostly is in resolution. The Plus would be four K,
(17:50):
Basic one would be FLUITHD and then there would be
also difference in the sound quality. So the Pop and
the Flex have different audio configuration.
Speaker 2 (18:00):
And I'm gonna ask you more about sound in a moment.
Because I did tease this interview with the partnership between
Epsen and Bows. So stick with us everyone more with
epsin about its Life Studio projectors when we return. If
you're right back, I.
Speaker 7 (18:15):
Want to follow Mark Google and Mark with a C
and Saltzman with a Z breaking down geeks peak into
street speak.
Speaker 6 (18:33):
This is check it out to check it out.
Speaker 1 (18:35):
With technology columnist, author, and TV personality Mark Saltzman.
Speaker 2 (18:39):
Welcome back to check it out everyone. We are chatting
with Kenny Tang. He's product manager for Epsen's Life Studio Projectors,
brand new to the lineup of existing projectors that Epsen
has for the boardroom, for the family room. So let's
talk audio. Why is that important to the movie viewing experience?
And why Bose? Why did EPSOM choose to partner with
(19:01):
that company?
Speaker 6 (19:03):
Yeah, well, visual and sound, right, they always go together
for an immersive experience. We think people need really incredible
audio experience to be paired with a really great picture
and soul. Is the purpose of this partnership with Bose
because they really allowed us to do that.
Speaker 2 (19:22):
Yeah. I've said this before on this show, but George
Lucas once famously said that audio is half of the
movie viewing experience because it impacts what you see. Even
though it's audio, it's impacting what you see or what
you think you see, and it really can make the
difference between a good film and a great experience. So
that is something I agree with. So Bose is as
(19:43):
big as it gets. So there are speakers in each
of these projectors. That's part of the partnership.
Speaker 6 (19:48):
That's right, that's right. And you know, let's back off
a little bit about why do we need a speaker
in the projector. You know people do right now have
sound bars and notable speakers at home. But that really
complicated whole setup. Right, you have to worry about the cables,
and you know, we have an amplifier, and you know,
(20:08):
maybe you do Bluetooth and it's may not sometimes it
works on it doesn't work live studio. You don't need
to do that because everything is come right out of
the box, is all in one. So there are a
couple of things that is tricky for a all in
one solution, especially with projectors. First of all, the form
factor of it, right, you have a very small box
(20:29):
and you have to combine both the light engine and
speaker within it, and physically. That creates certain issues like
you have limited space, you have weird spaces the light engine,
you may have vibration, you have fan noise, so you
have a lot of things that goes in the way
of the audio performance from speaker and you need really
(20:50):
good engineers to work around that. So that's where our
protunts with both is really important. They're really great engineers
helping us to tackle all of that, no doubt. Yeah,
So both have their force cancelation technologies, they know how
to do enclosure. You know, we have a very close
partnership where we retackle all of these issues. They also
(21:11):
bring in the software part of it where they have
spatial processing. They have dynamic Q technology, so that the
audio coming out from the speaker, even if it's placed
in different angles at the side, at the bag, as
a person who is listening to the audio, it feels
(21:31):
like it's very balanced. It feels like it's three sixty
And it's really critical because as you said, you know,
it's the audio is a means to enhance and elevate
the visual experience, and it needs to be immersive, right,
So it needs to sound like it's coming from the wall,
it's coming from the screen. Right, both really help us
(21:52):
achieving that.
Speaker 2 (21:53):
Awesome all right, Kenny, And before we wrap up, let's
talk a bit about software. So there's the integrated Google
Tea the platform, so that's for the streaming content in
the projector itself, and then there's also an Ebsen Projection
Studio app for your mobile device. Please tell us about these.
Speaker 6 (22:09):
Right, So first is the Google TV right is really
a premium all in one streaming service. So you just
switch on the projector, lock into your streaming services and
that's you know, right away you can enjoy Netflix and
all the other apps. It also comes with all the
advanced AI technology so you can do voice search integration
with your other smart devices at home. But the one
(22:32):
thing that I love really the most is the setup
part of it. So when you open the box and
switch on the projector, you can just scan a curea
code and then it will automatically get connected to your
Wi Fi and set up with your Google profile. So
that's the Google TV part. We also come with our
first customer facing software called Ebsen Projection Studio. Again, think
(22:52):
about this as creating a moment for your birthday or
for festival celebration. Christmas, Halloween. You want to be able
to put out photos and videos and personalized in your
way and put it on the wall. So this app
really allows you to quickly and easily do that, not
just by yourself, but also invite your friends, so all
(23:14):
of the people who are in the party can collaborate
and interact.
Speaker 2 (23:18):
Cool. I like that. That's unique. So where can we
learn more, Kenny about the Epsen Life Studio projectors, including price,
retail support and so on.
Speaker 6 (23:28):
You can visit Epsen dot com if you're in US,
or Ebsen dot Ca if you're in Canada, which are
both our official websites, and you can learn more for
Life Stater projectors.
Speaker 2 (23:38):
All right again, epsin dot com or epsin dot Ca.
Kenny Tang, good to chat with you. Congrats on the
launch of the new Epsen Life Studio projectors. Looking forward
to testing them out myself. All the best, Thanks again,
Thank you. Hope you're enjoying this week's check it out.
In today's connected world, a simple antivirus just isn't enough.
Your identity, your finances, and your privacy are all on
(24:01):
the line. That's why you need Norton three sixty with
LifeLock a comprehensive solution that bundles device security and identity
theft protection. Tech it out has proudly partnered with Norton
as they protect your PC, MAC and mobile devices from viruses, ransomware,
and malware other kinds of malicious software, and LifeLock takes
(24:22):
it a step further, constantly monitoring for the fraudulent use
of your personal info from your social Security number to
your bank accounts. If a threat is detected, you receive
an alert. If the worst happens and your identity is stolen,
a dedicated US based identity restoration specialist will be there
to personally help fix it. Plus, with the million dollar
protection package, you get coverage for stolen funds and expenses.
(24:45):
Norton three sixty with LifeLock gives you the power to
defend your entire digital life. Stop patching together protection, get
the all in one piece of mind with Norton three
sixty with LifeLock. Visit Norton dot com today and hey,
speaking of protect section two. Things one is after this
short break, don't forget, we're going to learn about keyocam.
(25:05):
This is like a bodycam for regular folks, for civilians
that's always recording in the event of an emergency. So
we're going to learn about that. That's keocam. And speaking
of security, I mentioned earlier that Visa remains a partner
on tech it Out. We do cover cybersecurity a lot
on this program and how you can best protect yourself
(25:25):
in the digital age, even if you're not super tech savvy.
And one part of the solution is securely shopping, especially online.
And so I'm thrilled about my partnership with Visa on
tech it Out, as they've made some significant investments in
fraud prevention over the past five years, as much as
ten billion dollars that's right, billion with a B, all
(25:46):
to support Visa's brand promise to protect the financial information
of individuals and businesses. Zero liability means peace of mind
when you shop online using your Visa card. There could
be no half measures when it comes to cybersecurity. Read
about Visa and how securing the world's payments is priority
one at Visa dot Com slash Security. That's Visa dot
(26:07):
Com slash Security. We're going to learn all about a
wearable camera for regular folks, for civilians called keyocam. When
we return on tech it Out. Stay with us. We'll
be right back breaking down GeekSpeak into street speak.
Speaker 8 (26:23):
Check it Out, hosted by Mark Saltzman.
Speaker 2 (26:36):
Welcome back to check it out. One of the items
I wrote about coming out of Mobile World Congress was keyocam.
It's a bodycam for regular folks, for civilians, not police
officers or the military, and the like on why it exists,
how it works, and who it's for. We're joined by
Brian Pemberton. He's CEO and founder of Kyotech. The folks
(26:59):
behind me keocam build as the world's first personal dash cam.
Thanks Brian for your time. Looking forward to this chat.
Speaker 9 (27:06):
Thanks very much, Mark for having me.
Speaker 2 (27:07):
It's pleasure great. At a high level, what is keocam?
Speaker 9 (27:11):
Oh, yes, of course, So what is keocam. Keocam is
the world's first personal dashcam. So what do I mean
by that? Like a dash cam in your car. It's
recording all the time, Ernie. We've got some really cool
features like multiple copies of that recording. There's a copy
on the camera, and there's a copy on your smartphone.
(27:31):
And then if something goes wrong and you need to
protect that recording for evidence purposes, we send a third
copy up to the cloud.
Speaker 2 (27:39):
Okay, so we'll get to why you need a duplicate
or triplicate in a moment. In my introduction, I use
the phrase bodycam and then I used personal dash cam,
So I use those two sort of interchangeably. Is there
a reason why you call it a personal dashcam opposed
to a bodycam, which I think a lot of my
listeners would be familiar with, you know, watching cop shows
and stuff like that. You know the news absolutely mak.
Speaker 9 (28:00):
Yeah, that's a good point. So body cameras, or at
least the body cameras that the police are using, tend
to be something that's recording all the time, and they'll
record an entire shift, so for example, you know, eight
hours or so. It's a big honking thing that you know,
is clipped onto a uniform, heavy, long battery life. What
(28:22):
we have is a much lighter weight product which is
magnetically attached to your clothing. It's easier to store and
keep it in your purse, and then when you're not
feeling particularly safe, you can pull that out and you
can activate the camera.
Speaker 2 (28:36):
Perhaps you call it a personal dash cam instead of
a bodycam because it records in clips, like in loops,
like a dash cam does on your dashboard of your vehicle,
opposed to a bodycam, which you said is constantly recording
for the full shift. Is that fairer?
Speaker 9 (28:52):
Yes, Yes, that's that's a that's a good description. So
we're recording in a loop of one minute, so when
you turn the camera on, it's starts recording, and then
it will remember one minute at a time, and then
if something happens, you can activate an incident and it
will lock down that previous one minute, so you can
go back in time one minute, and then moving forwards,
(29:13):
the recording continues. So you have that ability to go
back in time and continue with the recording afterwards. And
that's important from a context point of view, which perhaps
we can come on to a little bit later.
Speaker 2 (29:26):
Yeah, so I was going to ask you who this
is for. So let's say, hypothetically, my daughter, she's in college,
she's a wait, university. I would love her to wear
something like this walking back from school to her home
for personal safety. But a minute isn't really that long.
What if, Heaven forbid, something happens and she is unable
to archive a video that she needs archive, you know,
(29:48):
like because you have to physically press the button right,
because a minute will get overwritten pretty quickly, you.
Speaker 9 (29:52):
Know, or you'd be surprised how much happens within the
space of one minute, although in the software we can
go back further in time. So we're currently planning actually
between thirty and ninety seconds. It depends really on the
country where the camera will be operated. So for example,
in Germany we do only get to be able to
use thirty seconds because that's a ruling that they have,
(30:12):
oh interesting cameras and dash cams and so on in general.
Speaker 2 (30:16):
So is it more for personal safety or maybe older
folks who I've seen wearables that will help them remember
things later on, you know, maybe they have some cognitive
challenges like Alzheimer's or other kinds of dementia. Or is
it mostly for personal safety? You want evidence of something
should it happen. You know, it's terrible to think that
we're in a world like that, but it's the reality.
Speaker 9 (30:37):
Yeah, primarily it's for person safety. So eighty percent of
sexual assaults, common assaults, and hate crimes are not reported
to the police, and the main reason for that is
a lack of evidence. So what we're trying to do
is improve those statistics. If you're not feeling safe, then
you can use this device and once activated, you can
(30:59):
go back in time. Now, the ability to go back
in time is important because in a court of law
it's often one person's word against another, your daughter, of example. Yeah,
there are high incidents of sexual assault in universities and
so on, particularly around fresh as a week. If the
authorities get involved, they'll obviously ask both sides of the story,
(31:20):
and you'll often get very different approaches. If, however, you're
able to activate and go back in time that one minute,
you can show that you weren't flirting with the guy,
you're actually asking to be left alone, and therefore you
have much more of a case. Because the police are
in a difficult situation. Without evidence, they can't bring justice.
Speaker 2 (31:39):
Fair and not that flirting should justify sexual abuse, but
that's the whole other. Well, no, of course, I know
what you're saying. There was a side note. Certainly, this
is good peace of mind to have, just like a
dash cam, right, That's why you've got a dash cam.
In the event of an incident or an accident, you've
got video evidence of it, which in this case it
could even act as a deterrent as somebody, and then
(32:01):
I guess for my next question about duplicates and triplicates
of that video that makes sense of a thief or
someone who's going to commit sexual assault sees that they
could take it off of your person, but there's already
another version on a phone that may be in your
purse or in your pocket, and maybe a third version
uploaded to the internet already.
Speaker 9 (32:21):
Mark, you've hit the nail on the head. So the
main reason for this device is to deter rather than
to incriminate. By having a deterrent, people behave differently when
they're being recorded. But what we have to do from
a technology perspective is to be able to deliver on
the threat of being caught. So that's why we have
(32:42):
these multiple copies. There's a copy on the camera and
a copy on your smartphone. So if, as you mentioned,
if the camera is removed, you still have that backup
copy on your phone, and the phone's already sending it
to the cloud. Once it's on the cloud, that's it.
You can't delete it, all right.
Speaker 2 (32:58):
I like that a lot. We're going to learn more
about keyocam, a wearable personal dashcam or bodycam when we
return on Teck it out. I'm your host, Mark Saltzman.
Thanks for tuning in. Stick with us. We'll be right back.
Speaker 5 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 2 (33:27):
We're chatting with Brian Pemberton. He's CEO and co founder
of a company called Kyotech. They are the folks behind keyokam,
which is k EO c AM and this is I know,
not out.
Speaker 9 (33:38):
Yes, we're planning to be ready around November.
Speaker 2 (33:40):
Awesome. Okay do you always wear this? Is it that
small or is it something that you would keep in
a bag or something and then put on when you're
feeling like you need to have it, Because if it's
small enough, I can see people wearing this all the time.
Speaker 9 (33:53):
So it's magnetized on chick clothing, so it's very slim
and easy to wear. It's five centimeters by five point
five centimeters a couple of inches by a couple of inches. Yeah,
it's not intended to be worn twenty four hours a day.
First of all. Of course, if you go into private locations, all.
Speaker 2 (34:11):
Right, yeah, I was going to say that with what.
Speaker 9 (34:14):
Your rights and other people's rights, but in public spaces,
on public transport, parks, walking the dog at night, getting
an uber, these kinds of things. Then you know you're
able to have that extra layer of security with you
by wearing the camera. We've had a lot of people
give us anecdotes of oh, well, you know, a friend
of ours had an incident where they used to pepper
(34:36):
spray or an ex partner was giving them a hard
time and they came to their home, but they got
in trouble because they were getting more animated and they
weren't able to show what had happened previously. So again
this having this extra layer of security and then a
recording of what's happened helps you put your case to
the authorities and you know, hopefully then justice is served.
Speaker 2 (34:58):
Yeah, and what's the video quality like? And does a
record audio as well?
Speaker 3 (35:02):
Yes?
Speaker 9 (35:02):
Absolutely, audio and video. We have full HD. We have
a two megapixel camera sensor which is perfectly fine to
identify people within six to eight feet of you, which
is the normally what happens when you have these kinds
of incidents. And the viewing angle is the one hundred
and sixty degrees, so it's roughly you know what the
human eye can see as well, So it's quite a
(35:24):
broad field of vision. So yes, we've covered as many
bases as we can with the compromise the course of
being power efficient.
Speaker 2 (35:31):
And then because a lot of these incidences could take
place at night, how does it work in darker environments
like a parking lot at night.
Speaker 9 (35:40):
Yeah, so the camera sensor itself is going to be
optimized for low light conditions, but we also have infrared
LEDs which will turn on automatically in low light situations.
So similar to security camera you know, on the outside
of a property. It turns those kinds of lights on
when when the sun goes down.
Speaker 2 (36:01):
Got it?
Speaker 3 (36:02):
Okay?
Speaker 2 (36:02):
And it's usually not quite as good as when it's
light out, but that's at least better than nothing, So
that's good to know.
Speaker 9 (36:09):
But again, you know we're talking within a few feet.
If somebody who's approaching you, it's pretty clear. So it's
it's pretty clear, all.
Speaker 2 (36:15):
Right, So keyocam dot com. I'm really intrigued by this,
which is why I chose to write about it out
of MWC. But I can really see the value in this.
Is there a rough idea for costs and is there
also a subscription cost for the cloud part?
Speaker 6 (36:30):
Right?
Speaker 9 (36:31):
So yes, we're planning on being ready around about November
time thanks to the feedback we've had from Mobile World Congress.
We're looking to get two versions, one version which is slimmer,
the original nice, which has a battery life of around
about three hours, so if you're a runner or you're
commuting to and from work, that should be enough to
cover you for the day. And then we're going to
do kind of like a pro version which has a
(36:52):
bigger battery and will last around about seven to eight hours.
And that's more for perhaps more customer facing, general public
facing roles for small to medium sized enterprises, because there's
lots of these little businesses out there. For example, you know,
if you work in the real estate industry and you've
got an open house, yeah, you know, you're showing perfect
(37:13):
strangers around an empty house, right, So it's you know,
there are lots of opportunities for small to medium sized
businesses to use this device as well. Regarding pricing, we're
looking at around about one hundred and forty US dollars
and that includes a six month subscription within the purchase price,
and then around about four dollars a month for the
cloud subscription. Because obviously we need to maintain a cloud
(37:36):
and storage facilities and things like that, but we'll do
a six month and a twelve month package which will
offer better value. So for less than a cup of coffee,
you'll you'll be covered for a month.
Speaker 2 (37:46):
Love this idea, Brian. Thank you so much for carving
out some time to chat with me and my audience
about keokim. The website once again is kocam dot com.
Speaker 9 (37:56):
Thank you, Mark, I really appreciate it.
Speaker 2 (37:58):
Thank you again. Hey you are listening to check it out.
I'm your host, Mark Saltzman. Hope you've enjoyed the program.
Today we caught up with General Motors to learn about
its new super CRUs feature not just hands off the wheel,
but eyes off the road as well, coming in a
couple of years. We then shifted Gears and spoke with
epsyn about its partnership with bos and a new line
(38:19):
of projectors called Life Studio. And then finally Keyocam, a
wearable dash caam or personal bodycam. So I hope you
enjoyed it. Thank you so much to Visa and Norton
for your partnership, as well as sand Disc, also a
friend of the program. I was showing my son Jacob
the other day, how I plug a sand disc phone
drive with USBC underneath my iPhone. It just snaps into
(38:43):
the USBC port, automatically opens the app, and then it
backs up photos, videos, contacts and so on, and then
I can put it away for safe keeping just in
case I lose my iPhone. Sanddisk dot Com has more. Hey,
have a great rest of your day. Everyone go Blue Jays.
Sorry folks in LA, and I look forward to catching
up with you next time for another episode of Check
(39:03):
It Out. Bye for now.
Do you ever feel overwhelmed by the ever changing world
of technology? Can check it out? Can help make some
sense of it all? Breaking down geeksbeak into street speak.
Technology columnist, author, and TV personality Mark Saltzman covers consumer
technology each week for every listener, Mark tackles the latest news, reviews,
and how toos to help you understand what's hot, what's
(00:21):
not and why.
Speaker 2 (00:24):
Hey, everyone, welcome to check it Out Powered by Norton.
This is episode four seventeen. I trust you're all doing
great today. And hey, unless they're knocked out already by
Los Angeles by the time you hear this episode, my
Toronto Blue Jays are in the World Series. Man, it's
only been what thirty two years since they've been there,
(00:45):
And yes, I know, Tech It Out also airs in
the LA area, so apologies Dodgers fans, but hey, thirty
two years and so yeah, they may already be out
if you listen to WTBQ by the way in New York,
New Jersey, Orange County, as this show will run as
late as October thirty, first Halloween, so they may be
eliminated by then, but hey, I'm going to remain optimistic
(01:08):
about the World Series but I digress. You didn't tune
into Tech it Out for baseball analysis. I'm sure. Well,
let me tell you what's on the show today, as
we have a packed tech it Out for you over
the next hour. We're going to kick things off with
General Motors. They hosted an event on Wednesday in New
York tied to its various technologies in its evs, in
(01:29):
its ice vehicles, internal combustion engine vehicles, including the latest
in supercrus technology. They officially took the wraps off what
they call eyes off driving. Right now, it's hands off
the wheel driving, But what about eyes off the Road,
which is pretty wild. You're going to want to know
about this. It's coming in twenty twenty eight, and so
(01:49):
we're going to start the show with that interview in
about a minute from now. After that, EPSYN has partnered
with Bows, two powerhouses in the entertainment space. They've partnered
Onason's latest line of projectors called the Life Studio Family.
It's about five different projectors that's as much about the
sound quality as it is about image quality. And for
(02:10):
most of those models, portability as well as you can
take them from say the boardroom to the family room.
Also on the show today. We know police officers often
wear body cams, but what about regular folks like you
and me. Well, we're going to learn about keyocam. It's
a wearable camera for personal safety. I have a daughter
away at college, so I like the sounds of this
(02:32):
bodycam for civilians. All of this and more on an
all new tech it out. So let's kick things off
with our first interview recorded in New York at a
General Motors tech event. All right, So I'm here with
Borish CHUTTANOK, SVP of Software and Product Management at General Motors.
We're in New York at this event seeing technology that
(02:53):
will be driving GM vehicles going forward. First of all,
it was a pleasure to hear you talk today and
to meet you. Thank you so much for your time,
Thank you for coming.
Speaker 3 (03:00):
We appreciate that.
Speaker 2 (03:01):
All right, So, Supercruse is what you focus on primarily
before we talk about what's coming down the road. Pun intended.
Please remind our listeners what Supercruise is all about today.
Speaker 4 (03:10):
Today is Supercruise is one of our driving assistant technologies
that we have in our twenty three models across the
GEM portfolio. What we enable is on millions of miles
of highways we allow you to take your hands off
and we handle the driving for you.
Speaker 3 (03:26):
But today with Supercrus, we're asking.
Speaker 4 (03:28):
You to keep your eyes still on the road and
be attentive so you can intervene if necessary.
Speaker 2 (03:33):
All right, So to paraphrase, it's, let's call it semi
autonomous driving technologies. Where As you said, your hands could
be off the wheel so you feel more refreshed you
and more relaxed when you get to your destination, but
your eyes need to be on the road. There's, if
I'm not mistaken, a camera and a sensor that's making
sure that you're paying attention, and the vehicle is then
temporarily autonomously driving you across the freeway or highway, and
(03:56):
there's over what is a million miles or moose okay,
And that means it will accelerate and decelerate and even
make lane changes for you when it's safe to do so.
I think it's almost a decade old technology. How many
millions of miles have been driven so far using Supercreus.
Speaker 3 (04:12):
Yeah, that's so far.
Speaker 4 (04:13):
We are customers drill over seven hundred million miles using
supercrews on the roads that we support without any incidents
attributable to the software.
Speaker 2 (04:23):
Yeah, and that's key, right because I know that. I mean,
I've experienced the technology, and I think if it's true
that ninety five and a half percent of all car
accidents are caused by human error, I know that I'm
willing to give tech a shot to and trust it.
And so that is critical that there haven't been any
accidents attributed to the technology after over seven hundred million
miles driven over the past decade. So we're here at
(04:45):
this event to look at the future. We've learned about
battery technology, We've learned about even home based battery solutions,
how the computing power under the hood is going to change.
But let's talk supercrews. So beginning in the twenty twenty
eight models, at least the sq Late IQ, what will
supercrews allow you.
Speaker 3 (05:02):
To do in the near future.
Speaker 4 (05:04):
So starting with Escalde IQ in twenty twenty eight, we
also want to take you to the next level of autonomy.
What we're hoping to bring it that time is also
eyes off experiense, So you could be on the highway
and the next generation supercrews will take over the driving
for you. So the many hours we all spend either commuting.
(05:26):
I can always give the example. I'm a huge NBA fan.
I live in the Bay Area. I go to the
Warriors games from where I live. That's a good hour
driving to the city, an hour back. That's two hours
world one game and ninety plus percent of my time
and miles are highway miles. And so we want to
give you the gift of time back, and you can
(05:46):
use that time now to stay productive, or to be entertained,
or to actually have an engage in conversation with someone
that's in your car.
Speaker 2 (05:53):
All right, I'm going to ask you about the technologies
at play here in a moment. For those who like
that sort of geeky side of things, myself included. The
idea is that it's not going to only be hands
off the wheel, but eyes off the road. That is
not just the long term goal, but coming as early
as twenty twenty eight. I don't know if that's the
twenty twenty eight model year, which could come out in
twenty twenty seven. I'm not going to press you on that,
(06:13):
but coming sooner than later. And the idea is that
you then can read a book, you can watch a
TV show or a basketball game, read emails that will
free up all that time. So when you do read
your destination, you've done all these things that you previously
weren't able to do because your eyes had to be
on the road.
Speaker 3 (06:30):
That's right, I think you captured it really well.
Speaker 4 (06:31):
The goal is really to give you that time back,
and also I think it will also increase.
Speaker 3 (06:37):
The safety off the ride because our system.
Speaker 4 (06:40):
The one thing I always repeat anytime I talked to
people about how we make product choices is safety is
not a feature for us, it's a value of GM.
So that's the most important product design tenant. So with that,
we want to give you that time back safely so
you can do all the things you want, but also
want to create a more convenient and safe experience. And
(07:02):
we are going to use multiple sensors to ensure that
cameras in good weather that can see up to four
football fields ahead, it can see three sixty your human
eyes can't blind spots exactly. On top of that, we
will layer radar, which again now adds the capability to
see to punch through the rain and a fog and
(07:22):
see further ahead and detect things that a human eye
or a camera might not be able to detect, and
on top of that, we also are going to be
bringing light art as a sensor to actually get a
more precise depiction of the world, including to be able
to detect the trajectory and the velocity of any objects
or vehicles that might be on the route. And our
(07:44):
goal is to fuse all of those inputs what we
sense about the world and merrit to our brain.
Speaker 3 (07:51):
The AI models we're going to use to make.
Speaker 4 (07:53):
The right safe choices so we can get you from
your home to your destination safely and start.
Speaker 2 (08:00):
Just to clarify, this is going to be on highways only,
but eventually it the goal, I guess is expanded beyond that.
So it's going to leverage radar and cameras, which if
I'm not mistaken, are already in supercrews today, but adding
lightar on top of it all, and then the AI
on the back end fuses everything together and analyzes everything.
And from what one of your colleagues said today is
(08:22):
that these are a lot quicker reaction times than what
a human is capable of. Is that fair, because again,
I think safety is a big concern.
Speaker 4 (08:30):
One thing we quote is if you're driving about seventy
miles an hour, and you need to react quote unquote
fast to some kind of.
Speaker 2 (08:37):
A motorcycle cuts you off or something.
Speaker 4 (08:40):
A good ATTENTI of human it is not distracted. Maybe
I want and a half to two seconds. Our goal
is to quote usually says the world, using multiple sensor
types three sixty and make those decisions in milliseconds.
Speaker 2 (08:53):
And I also caught a subtle jab at a competitor
this morning when they said we don't want to beta
test our customers. I'm not gonna mention who that might be.
But fair because that safety, as you said, is not
a feature.
Speaker 3 (09:04):
To value for us when you design products.
Speaker 4 (09:08):
You need to use this type of value based decisions
to build the right products, and I think safety has
to come first.
Speaker 3 (09:15):
Fair And then last question.
Speaker 2 (09:16):
You're going to be starting off with highways only and
with the Escalate IQ twenty twenty eight model. Is your
goal to bring it across all of the GM portfolio
like Cadillac, Chevrolet, Buick and GMC and Ice and EVS.
Speaker 3 (09:31):
Yeah.
Speaker 4 (09:31):
I think if you look at what we have done
with Super Crews today twenty three models across all of
our brands, I think it will follow a similar path.
Our goal is to bring it as many vehicles as possible.
And one thing I'll just emphasize what makes GM different
is that choice.
Speaker 2 (09:46):
We are the.
Speaker 4 (09:47):
Company that builds a amazing portfolio that meets the needs
of urban dwellers and who might be living on a ranch.
We are the company who builds the cars I have
from GM. I love taking cars.
Speaker 3 (09:59):
To the trend.
Speaker 4 (10:00):
I do a beautiful Sat to five black wing look
to you. I like being outdoors. My son and I
share at Colorado's R two Bison so we can go
off right and off the grid. You know, we also
have a very everyday driver in our Equinox EV.
Speaker 3 (10:14):
That's the beauty of what we do at GM.
Speaker 4 (10:17):
We build a portfolio that meets the needs of the
customers wherever they are, and we also make very conscious
choices about what features, what technologies do we bring at
the right price point, at the right choices, at the
right tremps. So our goal is to bring it to
as many cars as possible. Again, safety first, then we
will also continue to expand.
Speaker 2 (10:37):
Right and of course add those modern conveniences like hands
free and eyes off supercrews. Amazing stuff. Thank you so much,
Boris chat noc SVP of Software Services and Product Management
at GM.
Speaker 3 (10:49):
Thank you so much, Mark, I appreciate your questions.
Speaker 2 (10:51):
So let me ask you check it Out listeners. Would
you drive a car and let the vehicle take over
and you don't even need to look at the Do
you trust the technology that it has faster reaction times
than humans? And I'd love to know what you think?
It's Mark Saltzman, m A R C SA L t
Z m A N. You can hit me up on
(11:12):
social media. Make sure you use the hashtag check it Out.
When we return on the program, we're going to catch
up with EPSOM to learn about a new partnership with Bose.
Speaker 3 (11:21):
Stick with us.
Speaker 5 (11:22):
We'll be right back listen to check it Out whenever
you want to find the check it Out podcast, did
I too, or wherever you get your podcasts.
Speaker 2 (11:41):
Welcome back to teck it Out. If it's been a
couple of weeks since you've tuned into the program, I'm
super thrilled that Norton has become a title sponsor on
tech it Out beginning October. First, Hey, it's fitting that
October is cybersecurity awareness month, right, and so I'll be
telling you more about out the show and how they
(12:01):
can protect you. On a related note, Norton joins Visa
as a partner on check it Out, and Visa also
protects you from fraud in a different way for shoppers primarily,
and for businesses protecting them too, So there's a natural
synergy there. Again. We're going to get to that a
little bit later on, but I hope you are doing
great today. As promised, I have Epsen waiting in the
wings to chat with us about its new projectors in
(12:24):
partnership with Bows. Let's get to it. Peanut butter and chocolate,
or a good friend and a good glass of wine.
Some things are great on their own, but even better together.
And you can now add another better together pair to
your list Epsin and bows yep Epsin, which has amazing projectors,
has partnered with audio leader Bose on a new line
(12:46):
of portable streaming projectors called the epstin Life Studio. Joining
us on the line to share the news is Kenny Tang,
product manager for Epsen's Life Studio Projectors. Welcome to the show, Kenny,
Good to talk to you.
Speaker 6 (12:58):
Hi, everybody.
Speaker 2 (12:59):
Sort of a little bit of a cheesy introduction, but
you get where I was going, right. Some things are
good on their own, but even better together. And Ebsen
a leader in projectors as well as printers, which I'll
ask you about in a moment. They have partnered with both,
So I did want to invite you onto the show
to share the news with us. So, yeah, most people
know of epsin as a printer company, but tell us
about their projectors before we get into the life studio line. Yeah.
Speaker 6 (13:23):
I like your introduction, by the way, really get to
the point about getting together. But yes, we're actually the
world's number one selling projector company. A lot of people
don't know.
Speaker 2 (13:33):
I didn't know that. Yeah, we do have.
Speaker 6 (13:35):
Projectors ranging from home entertainment all the way to commercial
business use. So think about this as classrooms, conference rooms,
auditorium even in outdoor live events. So if you have
been to any circ to sole show, we're an official partner,
so you would be looking at an absent projector.
Speaker 2 (13:56):
That's really cool. I didn't know that, and I just
saw a CIRQ show in fake As. I just saw
that Michael Jackson one and many others today, I did
want to focus mostly on the absent life studio projectors.
Life studio is one word tell us about them.
Speaker 6 (14:09):
Yeah, So Live Studio is our new, brand new sub
brand under Absence, which covers our new lineup of the
lifestyle projectors. We want to not sell a projector as
a piece of electronics, but more as a means for
people to connect together. And Live Studio is our brand
(14:30):
that allows you to create moment of your life. So
think about there are millions of magical moments like moment
that brings everyone together, Moments that people will not never forget,
moments that feel like magic. And so our Life Studio
projectors combine a few elements to help you create your moments,
(14:52):
and that's mainly three things. One is a cinematic quality,
so you want a really beautiful, big visual experience for
that moment. You also want it to be portable so
you are free to set up the event anywhere you want.
You also want a way to share that experience with
(15:13):
your friends and your guests and your family. So we
really believe that our Live Studio brand is our beginning
to really forge that connection and help you connect with
your friends and family.
Speaker 2 (15:27):
Awesome, And to confirm Kenny, there are a few different
models in the Life Studio family, right, what's the key
differences between them?
Speaker 6 (15:33):
Yes, So We have five models at this moment, spread
across three different series, the Flax, the Pop, and the Grand.
So let's start with the Grand. So the Grand is
our ultrashort throw projectors. You can project a giant image
with the projector plays inches away from the wall. So
(15:54):
think about this more like a living room TV replacement.
Speaker 2 (15:58):
And that's a laser based project right, not on a
bulb not above.
Speaker 6 (16:02):
Yes, that's a laser. The Flags and the Pop are
not laser. Is actually using our new triple core engine
technology that has three individual LED light source. So let's
start with the Flex. Our Flex has a very distinct
table lamp design that really blends with the home to core.
(16:23):
You can think about this as a portable solution at home.
You can place it from room to room, put it
in a bedroom, you can put it on a coffee table.
Even you can put it outside like in the backyard
of rooftop. But the whole point is the Flax allows
you to set up an event anywhere, and it's really portable.
The table lamp design, you'll learn more when you see it.
It actually have a lamp function, but it also have
(16:46):
a swivel and tilt stand. And so think about this
as if you put it next to your sofa, you
can project it to any wall you want. You just
swivel and tilt it and all the setup is automatic,
so if you know the Dystone correction of focus and
all of that would be automatically adjusted, so it's really magical.
(17:07):
You don't need a perfect wall. You can put it anywhere.
And that's the Flex series and the last one then
is a Pop series. So a POP is really going
towards more personal use, super compact, super easy to bring around,
is very small, It would fit in your backpack, so
if you are on the goal, you can just use
(17:28):
the Pop put it anywhere you want. So that's the
three series, the Grand, Flex, and the Pop. Within these series,
the main difference would be between the Basic model and
a Plus model, So that's why we have five models,
two each for Flex and Pop and one for the Grant.
The difference between the Basic one and the Plus one
mostly is in resolution. The Plus would be four K,
(17:50):
Basic one would be FLUITHD and then there would be
also difference in the sound quality. So the Pop and
the Flex have different audio configuration.
Speaker 2 (18:00):
And I'm gonna ask you more about sound in a moment.
Because I did tease this interview with the partnership between
Epsen and Bows. So stick with us everyone more with
epsin about its Life Studio projectors when we return. If
you're right back, I.
Speaker 7 (18:15):
Want to follow Mark Google and Mark with a C
and Saltzman with a Z breaking down geeks peak into
street speak.
Speaker 6 (18:33):
This is check it out to check it out.
Speaker 1 (18:35):
With technology columnist, author, and TV personality Mark Saltzman.
Speaker 2 (18:39):
Welcome back to check it out everyone. We are chatting
with Kenny Tang. He's product manager for Epsen's Life Studio Projectors,
brand new to the lineup of existing projectors that Epsen
has for the boardroom, for the family room. So let's
talk audio. Why is that important to the movie viewing experience?
And why Bose? Why did EPSOM choose to partner with
(19:01):
that company?
Speaker 6 (19:03):
Yeah, well, visual and sound, right, they always go together
for an immersive experience. We think people need really incredible
audio experience to be paired with a really great picture
and soul. Is the purpose of this partnership with Bose
because they really allowed us to do that.
Speaker 2 (19:22):
Yeah. I've said this before on this show, but George
Lucas once famously said that audio is half of the
movie viewing experience because it impacts what you see. Even
though it's audio, it's impacting what you see or what
you think you see, and it really can make the
difference between a good film and a great experience. So
that is something I agree with. So Bose is as
(19:43):
big as it gets. So there are speakers in each
of these projectors. That's part of the partnership.
Speaker 6 (19:48):
That's right, that's right. And you know, let's back off
a little bit about why do we need a speaker
in the projector. You know people do right now have
sound bars and notable speakers at home. But that really
complicated whole setup. Right, you have to worry about the cables,
and you know, we have an amplifier, and you know,
(20:08):
maybe you do Bluetooth and it's may not sometimes it
works on it doesn't work live studio. You don't need
to do that because everything is come right out of
the box, is all in one. So there are a
couple of things that is tricky for a all in
one solution, especially with projectors. First of all, the form
factor of it, right, you have a very small box
(20:29):
and you have to combine both the light engine and
speaker within it, and physically. That creates certain issues like
you have limited space, you have weird spaces the light engine,
you may have vibration, you have fan noise, so you
have a lot of things that goes in the way
of the audio performance from speaker and you need really
(20:50):
good engineers to work around that. So that's where our
protunts with both is really important. They're really great engineers
helping us to tackle all of that, no doubt. Yeah,
So both have their force cancelation technologies, they know how
to do enclosure. You know, we have a very close
partnership where we retackle all of these issues. They also
(21:11):
bring in the software part of it where they have
spatial processing. They have dynamic Q technology, so that the
audio coming out from the speaker, even if it's placed
in different angles at the side, at the bag, as
a person who is listening to the audio, it feels
(21:31):
like it's very balanced. It feels like it's three sixty
And it's really critical because as you said, you know,
it's the audio is a means to enhance and elevate
the visual experience, and it needs to be immersive, right,
So it needs to sound like it's coming from the wall,
it's coming from the screen. Right, both really help us
(21:52):
achieving that.
Speaker 2 (21:53):
Awesome all right, Kenny, And before we wrap up, let's
talk a bit about software. So there's the integrated Google
Tea the platform, so that's for the streaming content in
the projector itself, and then there's also an Ebsen Projection
Studio app for your mobile device. Please tell us about these.
Speaker 6 (22:09):
Right, So first is the Google TV right is really
a premium all in one streaming service. So you just
switch on the projector, lock into your streaming services and
that's you know, right away you can enjoy Netflix and
all the other apps. It also comes with all the
advanced AI technology so you can do voice search integration
with your other smart devices at home. But the one
(22:32):
thing that I love really the most is the setup
part of it. So when you open the box and
switch on the projector, you can just scan a curea
code and then it will automatically get connected to your
Wi Fi and set up with your Google profile. So
that's the Google TV part. We also come with our
first customer facing software called Ebsen Projection Studio. Again, think
(22:52):
about this as creating a moment for your birthday or
for festival celebration. Christmas, Halloween. You want to be able
to put out photos and videos and personalized in your
way and put it on the wall. So this app
really allows you to quickly and easily do that, not
just by yourself, but also invite your friends, so all
(23:14):
of the people who are in the party can collaborate
and interact.
Speaker 2 (23:18):
Cool. I like that. That's unique. So where can we
learn more, Kenny about the Epsen Life Studio projectors, including price,
retail support and so on.
Speaker 6 (23:28):
You can visit Epsen dot com if you're in US,
or Ebsen dot Ca if you're in Canada, which are
both our official websites, and you can learn more for
Life Stater projectors.
Speaker 2 (23:38):
All right again, epsin dot com or epsin dot Ca.
Kenny Tang, good to chat with you. Congrats on the
launch of the new Epsen Life Studio projectors. Looking forward
to testing them out myself. All the best, Thanks again,
Thank you. Hope you're enjoying this week's check it out.
In today's connected world, a simple antivirus just isn't enough.
Your identity, your finances, and your privacy are all on
(24:01):
the line. That's why you need Norton three sixty with
LifeLock a comprehensive solution that bundles device security and identity
theft protection. Tech it out has proudly partnered with Norton
as they protect your PC, MAC and mobile devices from viruses, ransomware,
and malware other kinds of malicious software, and LifeLock takes
(24:22):
it a step further, constantly monitoring for the fraudulent use
of your personal info from your social Security number to
your bank accounts. If a threat is detected, you receive
an alert. If the worst happens and your identity is stolen,
a dedicated US based identity restoration specialist will be there
to personally help fix it. Plus, with the million dollar
protection package, you get coverage for stolen funds and expenses.
(24:45):
Norton three sixty with LifeLock gives you the power to
defend your entire digital life. Stop patching together protection, get
the all in one piece of mind with Norton three
sixty with LifeLock. Visit Norton dot com today and hey,
speaking of protect section two. Things one is after this
short break, don't forget, we're going to learn about keyocam.
(25:05):
This is like a bodycam for regular folks, for civilians
that's always recording in the event of an emergency. So
we're going to learn about that. That's keocam. And speaking
of security, I mentioned earlier that Visa remains a partner
on tech it Out. We do cover cybersecurity a lot
on this program and how you can best protect yourself
(25:25):
in the digital age, even if you're not super tech savvy.
And one part of the solution is securely shopping, especially online.
And so I'm thrilled about my partnership with Visa on
tech it Out, as they've made some significant investments in
fraud prevention over the past five years, as much as
ten billion dollars that's right, billion with a B, all
(25:46):
to support Visa's brand promise to protect the financial information
of individuals and businesses. Zero liability means peace of mind
when you shop online using your Visa card. There could
be no half measures when it comes to cybersecurity. Read
about Visa and how securing the world's payments is priority
one at Visa dot Com slash Security. That's Visa dot
(26:07):
Com slash Security. We're going to learn all about a
wearable camera for regular folks, for civilians called keyocam. When
we return on tech it Out. Stay with us. We'll
be right back breaking down GeekSpeak into street speak.
Speaker 8 (26:23):
Check it Out, hosted by Mark Saltzman.
Speaker 2 (26:36):
Welcome back to check it out. One of the items
I wrote about coming out of Mobile World Congress was keyocam.
It's a bodycam for regular folks, for civilians, not police
officers or the military, and the like on why it exists,
how it works, and who it's for. We're joined by
Brian Pemberton. He's CEO and founder of Kyotech. The folks
(26:59):
behind me keocam build as the world's first personal dash cam.
Thanks Brian for your time. Looking forward to this chat.
Speaker 9 (27:06):
Thanks very much, Mark for having me.
Speaker 2 (27:07):
It's pleasure great. At a high level, what is keocam?
Speaker 9 (27:11):
Oh, yes, of course, So what is keocam. Keocam is
the world's first personal dashcam. So what do I mean
by that? Like a dash cam in your car. It's
recording all the time, Ernie. We've got some really cool
features like multiple copies of that recording. There's a copy
on the camera, and there's a copy on your smartphone.
(27:31):
And then if something goes wrong and you need to
protect that recording for evidence purposes, we send a third
copy up to the cloud.
Speaker 2 (27:39):
Okay, so we'll get to why you need a duplicate
or triplicate in a moment. In my introduction, I use
the phrase bodycam and then I used personal dash cam,
So I use those two sort of interchangeably. Is there
a reason why you call it a personal dashcam opposed
to a bodycam, which I think a lot of my
listeners would be familiar with, you know, watching cop shows
and stuff like that. You know the news absolutely mak.
Speaker 9 (28:00):
Yeah, that's a good point. So body cameras, or at
least the body cameras that the police are using, tend
to be something that's recording all the time, and they'll
record an entire shift, so for example, you know, eight
hours or so. It's a big honking thing that you know,
is clipped onto a uniform, heavy, long battery life. What
(28:22):
we have is a much lighter weight product which is
magnetically attached to your clothing. It's easier to store and
keep it in your purse, and then when you're not
feeling particularly safe, you can pull that out and you
can activate the camera.
Speaker 2 (28:36):
Perhaps you call it a personal dash cam instead of
a bodycam because it records in clips, like in loops,
like a dash cam does on your dashboard of your vehicle,
opposed to a bodycam, which you said is constantly recording
for the full shift. Is that fairer?
Speaker 9 (28:52):
Yes, Yes, that's that's a that's a good description. So
we're recording in a loop of one minute, so when
you turn the camera on, it's starts recording, and then
it will remember one minute at a time, and then
if something happens, you can activate an incident and it
will lock down that previous one minute, so you can
go back in time one minute, and then moving forwards,
(29:13):
the recording continues. So you have that ability to go
back in time and continue with the recording afterwards. And
that's important from a context point of view, which perhaps
we can come on to a little bit later.
Speaker 2 (29:26):
Yeah, so I was going to ask you who this
is for. So let's say, hypothetically, my daughter, she's in college,
she's a wait, university. I would love her to wear
something like this walking back from school to her home
for personal safety. But a minute isn't really that long.
What if, Heaven forbid, something happens and she is unable
to archive a video that she needs archive, you know,
(29:48):
like because you have to physically press the button right,
because a minute will get overwritten pretty quickly, you.
Speaker 9 (29:52):
Know, or you'd be surprised how much happens within the
space of one minute, although in the software we can
go back further in time. So we're currently planning actually
between thirty and ninety seconds. It depends really on the
country where the camera will be operated. So for example,
in Germany we do only get to be able to
use thirty seconds because that's a ruling that they have,
(30:12):
oh interesting cameras and dash cams and so on in general.
Speaker 2 (30:16):
So is it more for personal safety or maybe older
folks who I've seen wearables that will help them remember
things later on, you know, maybe they have some cognitive
challenges like Alzheimer's or other kinds of dementia. Or is
it mostly for personal safety? You want evidence of something
should it happen. You know, it's terrible to think that
we're in a world like that, but it's the reality.
Speaker 9 (30:37):
Yeah, primarily it's for person safety. So eighty percent of
sexual assaults, common assaults, and hate crimes are not reported
to the police, and the main reason for that is
a lack of evidence. So what we're trying to do
is improve those statistics. If you're not feeling safe, then
you can use this device and once activated, you can
(30:59):
go back in time. Now, the ability to go back
in time is important because in a court of law
it's often one person's word against another, your daughter, of example. Yeah,
there are high incidents of sexual assault in universities and
so on, particularly around fresh as a week. If the
authorities get involved, they'll obviously ask both sides of the story,
(31:20):
and you'll often get very different approaches. If, however, you're
able to activate and go back in time that one minute,
you can show that you weren't flirting with the guy,
you're actually asking to be left alone, and therefore you
have much more of a case. Because the police are
in a difficult situation. Without evidence, they can't bring justice.
Speaker 2 (31:39):
Fair and not that flirting should justify sexual abuse, but
that's the whole other. Well, no, of course, I know
what you're saying. There was a side note. Certainly, this
is good peace of mind to have, just like a
dash cam, right, That's why you've got a dash cam.
In the event of an incident or an accident, you've
got video evidence of it, which in this case it
could even act as a deterrent as somebody, and then
(32:01):
I guess for my next question about duplicates and triplicates
of that video that makes sense of a thief or
someone who's going to commit sexual assault sees that they
could take it off of your person, but there's already
another version on a phone that may be in your
purse or in your pocket, and maybe a third version
uploaded to the internet already.
Speaker 9 (32:21):
Mark, you've hit the nail on the head. So the
main reason for this device is to deter rather than
to incriminate. By having a deterrent, people behave differently when
they're being recorded. But what we have to do from
a technology perspective is to be able to deliver on
the threat of being caught. So that's why we have
(32:42):
these multiple copies. There's a copy on the camera and
a copy on your smartphone. So if, as you mentioned,
if the camera is removed, you still have that backup
copy on your phone, and the phone's already sending it
to the cloud. Once it's on the cloud, that's it.
You can't delete it, all right.
Speaker 2 (32:58):
I like that a lot. We're going to learn more
about keyocam, a wearable personal dashcam or bodycam when we
return on Teck it out. I'm your host, Mark Saltzman.
Thanks for tuning in. Stick with us. We'll be right back.
Speaker 5 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 2 (33:27):
We're chatting with Brian Pemberton. He's CEO and co founder
of a company called Kyotech. They are the folks behind keyokam,
which is k EO c AM and this is I know,
not out.
Speaker 9 (33:38):
Yes, we're planning to be ready around November.
Speaker 2 (33:40):
Awesome. Okay do you always wear this? Is it that
small or is it something that you would keep in
a bag or something and then put on when you're
feeling like you need to have it, Because if it's
small enough, I can see people wearing this all the time.
Speaker 9 (33:53):
So it's magnetized on chick clothing, so it's very slim
and easy to wear. It's five centimeters by five point
five centimeters a couple of inches by a couple of inches. Yeah,
it's not intended to be worn twenty four hours a day.
First of all. Of course, if you go into private locations, all.
Speaker 2 (34:11):
Right, yeah, I was going to say that with what.
Speaker 9 (34:14):
Your rights and other people's rights, but in public spaces,
on public transport, parks, walking the dog at night, getting
an uber, these kinds of things. Then you know you're
able to have that extra layer of security with you
by wearing the camera. We've had a lot of people
give us anecdotes of oh, well, you know, a friend
of ours had an incident where they used to pepper
(34:36):
spray or an ex partner was giving them a hard
time and they came to their home, but they got
in trouble because they were getting more animated and they
weren't able to show what had happened previously. So again
this having this extra layer of security and then a
recording of what's happened helps you put your case to
the authorities and you know, hopefully then justice is served.
Speaker 2 (34:58):
Yeah, and what's the video quality like? And does a
record audio as well?
Speaker 3 (35:02):
Yes?
Speaker 9 (35:02):
Absolutely, audio and video. We have full HD. We have
a two megapixel camera sensor which is perfectly fine to
identify people within six to eight feet of you, which
is the normally what happens when you have these kinds
of incidents. And the viewing angle is the one hundred
and sixty degrees, so it's roughly you know what the
human eye can see as well, So it's quite a
(35:24):
broad field of vision. So yes, we've covered as many
bases as we can with the compromise the course of
being power efficient.
Speaker 2 (35:31):
And then because a lot of these incidences could take
place at night, how does it work in darker environments
like a parking lot at night.
Speaker 9 (35:40):
Yeah, so the camera sensor itself is going to be
optimized for low light conditions, but we also have infrared
LEDs which will turn on automatically in low light situations.
So similar to security camera you know, on the outside
of a property. It turns those kinds of lights on
when when the sun goes down.
Speaker 2 (36:01):
Got it?
Speaker 3 (36:02):
Okay?
Speaker 2 (36:02):
And it's usually not quite as good as when it's
light out, but that's at least better than nothing, So
that's good to know.
Speaker 9 (36:09):
But again, you know we're talking within a few feet.
If somebody who's approaching you, it's pretty clear. So it's
it's pretty clear, all.
Speaker 2 (36:15):
Right, So keyocam dot com. I'm really intrigued by this,
which is why I chose to write about it out
of MWC. But I can really see the value in this.
Is there a rough idea for costs and is there
also a subscription cost for the cloud part?
Speaker 6 (36:30):
Right?
Speaker 9 (36:31):
So yes, we're planning on being ready around about November
time thanks to the feedback we've had from Mobile World Congress.
We're looking to get two versions, one version which is slimmer,
the original nice, which has a battery life of around
about three hours, so if you're a runner or you're
commuting to and from work, that should be enough to
cover you for the day. And then we're going to
do kind of like a pro version which has a
(36:52):
bigger battery and will last around about seven to eight hours.
And that's more for perhaps more customer facing, general public
facing roles for small to medium sized enterprises, because there's
lots of these little businesses out there. For example, you know,
if you work in the real estate industry and you've
got an open house, yeah, you know, you're showing perfect
(37:13):
strangers around an empty house, right, So it's you know,
there are lots of opportunities for small to medium sized
businesses to use this device as well. Regarding pricing, we're
looking at around about one hundred and forty US dollars
and that includes a six month subscription within the purchase price,
and then around about four dollars a month for the
cloud subscription. Because obviously we need to maintain a cloud
(37:36):
and storage facilities and things like that, but we'll do
a six month and a twelve month package which will
offer better value. So for less than a cup of coffee,
you'll you'll be covered for a month.
Speaker 2 (37:46):
Love this idea, Brian. Thank you so much for carving
out some time to chat with me and my audience
about keokim. The website once again is kocam dot com.
Speaker 9 (37:56):
Thank you, Mark, I really appreciate it.
Speaker 2 (37:58):
Thank you again. Hey you are listening to check it out.
I'm your host, Mark Saltzman. Hope you've enjoyed the program.
Today we caught up with General Motors to learn about
its new super CRUs feature not just hands off the wheel,
but eyes off the road as well, coming in a
couple of years. We then shifted Gears and spoke with
epsyn about its partnership with bos and a new line
(38:19):
of projectors called Life Studio. And then finally Keyocam, a
wearable dash caam or personal bodycam. So I hope you
enjoyed it. Thank you so much to Visa and Norton
for your partnership, as well as sand Disc, also a
friend of the program. I was showing my son Jacob
the other day, how I plug a sand disc phone
drive with USBC underneath my iPhone. It just snaps into
(38:43):
the USBC port, automatically opens the app, and then it
backs up photos, videos, contacts and so on, and then
I can put it away for safe keeping just in
case I lose my iPhone. Sanddisk dot Com has more. Hey,
have a great rest of your day. Everyone go Blue Jays.
Sorry folks in LA, and I look forward to catching
up with you next time for another episode of Check
(39:03):
It Out. Bye for now.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.