- We kick off a new Tech it Out at Computex in Taipei. I sit down with Sascha Krohn, Director of Technical Marketing at ASUS/ROG. We talk about the latest laptops and desktops that wowed the crowds at the show.
- More Formula One racing! Continuing where we left off last week, recorded in Italy I spoke with Ruth Buscombe, a motorsport engineer turned AWS consultant and presenter for F1 TV. We talk about how F1 teams, like Scuderia Ferrari, are leveraging for performance, safety, and fan engagement
- “Elora” is billed as the first AI-powered and radiation-free pregnancy and baby wellness monitor. We hear how it works and who it’s for with Ami Meoded, Co-Founder and Chief Marketing Officer [CMO] of LittleOne.Care
- Thank you to Visa and SanDisk for your support!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all. Breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener, Mark tackles the latest news, reviews, and
how toos to help you understand what's hot, what's not
(00:22):
and why.
Speaker 2 (00:24):
Hey everyone, welcome to tech it Out. This is episode
three ninety five. Greetings from Taipei. In case you didn't
catch last week's show, I was in Italy with AWS,
driving a Ferrari and catching an F one practice race
ahead of the Grand Prix. I'll tell you more about
that shortly, and then I flew from Italy to Taiwan,
(00:46):
with a stopover in istanbul Man. Is that airport massive? Crazy? Anyhow?
So I'm here in Taiwan at a tech show convention
called Computechs, which is pretty cool. It focuses primarily on computers, laptops, desktops, accessories,
very big gaming focus this year, and of course Ai
(01:07):
and so two out of the three guests this hour
are tied to either Computex or Formula one racing. So
I'll tell you more about that shortly. So, yeah, going
to Bologna was a lot of fun, and then going
to Emola, the racetrack where they were practicing ahead of
the Grand Prix. We had access to a club where
we had great seats to watch the race, and then
(01:27):
we went into the pits afterwards. And as an amateur photographer,
I uploaded a photo to Reddit, to a subreddit called
f one porn, and I got over six hundred up
votes on my photo. I felt pretty good to edit.
I had like this car racing around the track with
sparks coming out of the back. I just took it
on my iPhone. In fact, I didn't even have like
real camera, but it's amazing what you can do now.
(01:50):
And before the race, I had the opportunity to drive
a Ferrari on a track where they test Ferraris. We
visited the Ferrari factory, had to put tape over the
lens of our phone, and so it was a really
fun but productive time in northern Italy. And then yeah,
so I left for Taiwan on Saturday, arrived on Sunday,
thirteen hour flight. Good times. It's been over twenty years
(02:11):
since I've been to Taiwan. In fact, they had just
finished building the Taipei one oh one, one of the
tallest structures in the world with one of the fastest
elevators in the world. We went up to the eighty
eighth floor yesterday in just a couple of seconds. It's
pretty crazy. Your ears pop, great view of the city,
had some great local cuisine, but I really liked the tech.
Of course, at Computechs, the President of Taiwan showed up,
(02:34):
which is pretty wild. Lee Ching Tay if I'm saying
his name right, who greeted the co CEO of Asus,
one of the biggest computer companies in the world based
here in Taipei. His name is Samsung Who and the
chairman was here as well, Johnny. She was pretty cool
to see the president just a couple of feet away
from me. But you know who got even a bigger
welcome to this show people went nuts was Jensen Huang,
(02:57):
the CEO of Nvidia, a multi multi billionaire I think
like north of one hundred and twenty billion dollars and
video of course is the leader in graphics technology, graphics
cards and all that for laptops and desktops. So the
crowd went nuts. When he showed up and I shook
his hand, which is pretty neat. So yeah, so Copytech's
all right. So this week on the show, we're going
(03:18):
to kick off with an interview with a Seusts, a
huge company visited their headquarters here as well, sixteen thousand
employees worldwide, five thousand of which are engineers. And then
for the F one portion, towards the end of this show,
I chatted with Ruth Buscomb, who is an engineer. She's
a partner with AWS, Amazon Web Services, and Ruth is
(03:39):
also a presenter on f one TV, the official broadcast
of Formula one races. So I was able to catch
up with her for about five minutes. We'll play that
later in the show. And so those two interviews are
going to bookend tech it Out today, And in the middle,
I'm going to interview the head of a company that
has this product garnering quite a bit of buzz called Elora.
It's a wellness baby mom, And so we're going to
(04:01):
talk with the co founder and chief marketing officer of
the company called Little One Dot Care. So a jam
packed tech it Out for you this hour, powered by
Visa securing the world's payments is priority one. I'll tell
you more about Visa's anti fraud efforts shortly, but let's
officially kick off a brand new show with our first interview.
All right, so I'm here at Computex's twenty twenty five
(04:23):
with Sasha Kron. He's director of Technical Marketing. Apologies for
the ambient noise. We are here at a conference. This
is as quiet as we can get. But first of all, Sasha,
is great to see you. I've seen you a few
times over the past few years, but this is the
first time in Taiwan, so this is really great to
see you here on your home turf.
Speaker 3 (04:40):
How are you great?
Speaker 4 (04:41):
Great melting melting under the heat and the steamsauna that
is TYPEI in late May.
Speaker 3 (04:48):
Yeah, I think that.
Speaker 2 (04:49):
Yesterday it said felt like forty six degrees celsia is crazy.
So anyhow, it's cooler inside of the computechs event building.
Here there's two of them. Ace who says, a huge booth.
The President of Taiwan was just at your booth. That's
pretty cool. How's your show going so far?
Speaker 3 (05:04):
It's going great. Yeah, we got a huge poove.
Speaker 4 (05:06):
It's the biggest we've ever had, and that tops our
previous record, which was last year. We have a huge
acesof on a huge rg bove. Each of them is
five hundred square meter, so it's it's insane good to
tono stuff, lots of cool new products.
Speaker 2 (05:19):
Just to clarify to our listeners, ASUS is more consumer
and business laptops and software as well, and then ROG
is Republic of Gamers. That's more as the name suggests,
more for computer gamers. That's laptops, desktop successories, and so on.
So two separate but related booths under the banner of
bass whoes. So I wanted to rab five or so
(05:40):
minutes with you, Sasha, to ask in your opinion, what
was best of show so far? From ASUS or Rog's standpoint,
I'll share mine, but I'd love to hear from you.
What do you think are the standout products? What are
people most buzzing about here at computechs.
Speaker 4 (05:53):
Well for us to highlight off the show is a
whole gaming laptop lineup, So the stuff that we already
showed at CS, we got a ton of gaming laptops,
one for every different segment. We got our strict scar
you know, for the full desktop replacement, super top of
the line, high end performance we got our Zephyrs super
premium ultra portable all metal chassis gaming laptops, and we
(06:14):
got our flow devices or a tablet detachable, and our
Tough gaming laptops, which are all price performance. So we
got all of these here and brand new now is
that we have fifty sixty options. So RTX fifty sixty
just announced, and we have an RTX fifty sixty option
for all of those laptops.
Speaker 2 (06:32):
So, and that's referring to the graphics card, just to
be clear from nvideo. So let's talk a bit about
a desktop instead of a laptop just to start, and
that's the T five hundred. There's a reason why I
like this in particular, but maybe you could tell us
a bit about it.
Speaker 4 (06:45):
Yeah, so when it comes to to laptops, like I said,
fifty sixty, but when it comes to desktops, yes, the
T five hundred Tough Gaming desktop, that's our brand new
desktop that we show here, and I'm a huge fan
of it.
Speaker 3 (06:56):
I really like it. It's super compact.
Speaker 4 (06:58):
It's about one point five times this size of a
shoe box, so it's super compact, really small. What's unique
about it is it's a price performance desktop.
Speaker 3 (07:06):
So it's really good value.
Speaker 4 (07:07):
Starting price is ten ninety nine with a fifty sixty
Ti eight gig version graphics cards, and we also have
a fifty Sixtyti sixteen gig version for a twelve ninety
nine starting price, so super attractive price point. The way
that we achieved that price point is we did something
which I personally love.
Speaker 3 (07:24):
We used a.
Speaker 4 (07:24):
Mobile CPU and put it in the desktop. And I
think a lot of people are going to scoff on,
like why a mobile CPU and a desktop you don't
get the same performance. So the cool thing about this
is usually for these kind of bills price performance, what
people would do is they buy a cheaper chip and
then the overclock it to get extra performance out of it, right,
And that's like you get more bang for your buck.
(07:45):
And this is pretty much what we did with the
tough T five hundred. So if end users could do it,
I'm pretty sure they would use a mobile CPU as
well that you can get for a much lower price,
and then you just increase the wattage, which is basically
overclocking the chip, and you get a ton more performance.
So compared to competitors who also have budget gaming desktops,
they use a desktop CPU, but then they use a
(08:06):
really cheap cooler and they can't actually get the full
performance out of that desktop chip. We instead use a
mobile CPU and then put a really super powerful cooler
on that chip, and we double the water. So usually
those mobile chips run it around forty five watts. We
run it at ninety wats and can even go as
high as one hundred and fifteen wats. So you get
a ton of performance, and as a result, we're able
(08:27):
to get the same performance or even higher performance than
similar budget gaming desktops that use a desktop CPU. So
I'm a huge fan of that tough T five hundred desktop.
Speaker 2 (08:37):
So you're passing the savings on to the consumer, which
in this day and age, with the economy top of
mind for many, it sounds like there's very little trade offs.
You're getting a competent desktop with a high end graphics
card and premium cooling as you touched on, but with
the processor that was designed primarily for laptops, but you're
really not seeing much of a performance hit when you're
playing your favorite games. Let's then talk about laptops, whether
(08:59):
it's an ACEUS one, the A fourteen, and then note's
been around for a couple of months, but certainly a
show stopper, or maybe if you want to talk about
another ROG branded gaming laptop that you think people are
excited about, if you have another pick from this show.
Speaker 3 (09:13):
I think they're all great options.
Speaker 4 (09:15):
I think, yeah, that the zen Book A fourteen is
really impressive if it's incredible low weight. There's a configuration
that only weighs eight hundred and ninety nine grams, and
the one that's available in the US and Canada I
think is around one kilo, so nine nine nine grams.
It's crazy, beautiful old display, Sarah aluminum, super long battery
life over.
Speaker 2 (09:33):
Thirty hours of battery life, which is beyond crazy. Yeah,
because I showed this laptop on TV during the Consumer
Electronic Show, and then you were talking about Sarah aluminum,
which is that exclusive material that combines aerospace grade aluminum
with ceramic, which I talked about quite a bit from
Milan last month during Design Week. So, yeah, this is
a beautiful laptop power by Qualcomm in this case.
Speaker 4 (09:55):
Right, correct, It's with a Qualcom snapdrag and x chip.
And yeah, the aluminum is basically fields kind of like
a polished sandstone, so it has a super premium feel.
It's nice and grippy and smooth. Personally, you love it.
Speaker 3 (10:07):
I wish we could do it on all our laptops. Yeah.
Speaker 4 (10:09):
And then besides that, for our gaming laptops, if you
want a fifty sixty and RTX fifty sixty gaming laptop,
we got you covered no matter what you want, like
super old reportable if you want a big, super powerful one.
So in our Stricts series, our twenty twenty five strict laptops,
the big and powerful ones, we actually have a vapor
chamber on even the RTX fifty sixty, so that's the
(10:30):
best possible a cooling solution. You can have huge fans
as well, super quiet, super low temperature and full performance
RTX fifty sixty. And for the more budget minded, we
now have an eighteen inch tough laptop which is Brent new.
We're showing that here for the first time at computext.
So eighteen inch super screen, huge display your desktop replacement
(10:50):
right there.
Speaker 3 (10:51):
Yeah.
Speaker 4 (10:51):
Yeah, and you'll be able to get up to an
ARTECHS fifty sixty in there as well, so you can
really game all get the best latest DLSS four and
play the ages titles and everything. So really interesting eighteen
ninch price performance option awesome.
Speaker 2 (11:05):
Thank you so much, Sasha. Sasha Crone's been our guest
director of Technical Marketing at Ashu's here at the twenty
twenty five Computechs in Taipei.
Speaker 3 (11:13):
Great to see you once again.
Speaker 2 (11:14):
Thanks for your time.
Speaker 3 (11:15):
Yeah, thank you. Help to see you soon.
Speaker 2 (11:17):
A high tech baby monitor for pregnant moms, infants and toddlers.
When we return on tech it Out, stay.
Speaker 1 (11:23):
With us listen to check it out whenever you want
to find the check it Out podcast, did I too,
or wherever you get your podcasts.
Speaker 2 (11:40):
Welcome back to tech it Out. We cover cybersecurity a
lot on this program and how you can best protect
yourself in the digital age, even if you're not super
tech savvy. One part of the solution is securely shopping online.
And so I'm thrilled about my partnership with Visa on
tech it Out as they've made some significant investments in
fraud prevent over the past five years, as much as
(12:02):
ten billion dollars yes that's billion with a B, to
support Visa's brand promise to protect the financial information of
individuals and businesses. Zero liability means peace of mind. When
you shop online using your Visa card. There can be
no half measures when it comes to cybersecurity, which is
why the company takes an aggressive and multi layered approach
(12:22):
to combating the rising threat of malicious software and other
threats by well funded and global criminal enterprises. Read more
about Visa and how securing the world's payments is priority
one at Visa dot com slash Security. That's Visa dot
Com slash Security. Elora is billed as the first AI
powered and radiation free pregnancy and baby Wellness monitor optimize
(12:47):
to track and analyze key aspects of both pregnancy and
baby wellness through toddlerhood. Joining us on the line to
tell us more about the Elora Baby Wellness Monitor, which
is spelled E l O r A. By the way,
we've got on the line, Amy meo dead. He's co
founder and chief marketing officer of Little one dot Care.
Those are the folks behind a Laura. Welcome to the show, Ami.
Speaker 5 (13:09):
Thank you for hosting me.
Speaker 3 (13:10):
Mark.
Speaker 2 (13:11):
Before we talk about Laura, please tell us a bit
about the company Little one dot Care. That's I know
your URL, that's your website, but that's the name of
the company as well.
Speaker 5 (13:20):
Right exactly, and the company's name says everything. We do
care about baby's infants, and we do that using the
ability to take advantage of what AI can provide in
terms of what is the sounds the baby pronounced or
what is the meaning of the motion of the baby.
Speaker 2 (13:41):
All right, so with that in mind, let's hear more
about this AI powered Laura Baby Wellness Monitor. What is
this solution?
Speaker 5 (13:49):
And Laura is actually a tiny button inspired by smartwatches
that we use as adults. Adults would like to improve
their own well being, they would like to track the lifestyles.
We would like to do the same in the most
important two years of life of babies, like the first
twenty four months, where we track the baby's motion and
(14:10):
surrounding sounds and cries in order to tell parents more
about the engagement they heavy the babies, the safety and
the and the activities of the babies during the day
and nighttime at home and outdoors. For instance, we can
tell parents and map when the baby was crying, when
the baby was sleeping, when the baby was playing. How
many words your baby head during the last twenty four hours,
(14:33):
What was the level of engagement of any caregivers with
your baby and so on and so on due to
this AI and algorithms we developed all.
Speaker 2 (14:43):
Right, so it's not just for the crab, as you said,
it's for outside as well, because I've seen, you know,
baby sleepers that have sensors like temperature sensors and motion sensors.
But this is something that the baby or toddler can
wear at any time.
Speaker 5 (14:56):
Exactly because baby is not about just the sleeping. It's
not about the cree Babies held twenty four hours around
the day, and the impact of what you have done
with your baby in the living room, how much you
play with the baby, what they ate, how much they played,
when did they cry in the car, in the stroller
will impact the sleeping patterns, the quality of the activities.
(15:19):
So we had to develop something that observed the baby
twenty four seven and.
Speaker 2 (15:24):
I was going to ask you what do you do
with this data? Right? I'm assuming, by the way, because
it's just a button that it's wirelessly communicating to an
app that mom or dad may have on their mobile device,
But what can you do with this information that it's cleaning.
Speaker 5 (15:38):
It's a very important question mark because we can provide
parents with highly detailed data about what had happened with
the babies. In terms of motion, for instance, how much
your baby slept, how much time you spent in coming time,
which is very important mystone, did you rock the baby
today the baby was in the estroller or in the
car to the day care and back. This is one aspect.
(16:01):
On the other end, if somebody treated your baby in
a rud way, for instance shaking, the shaking synem if
you have heard of it, we tell about that either
or if we do not track any emotion, God forbid,
can alert about that. In the sounds area, we tell
how much time you talk to your baby, if you
sank to your baby, if somebody was screaming, or if
the baby was crying or laughing, or if your baby
(16:24):
was exposed to music. The moment you synchronize the motion
and sounds, we can tell even more about the engagement
with the baby, the activities that you spend with your baby,
and in the future we will even tell why the
baby is crying due to the ie we developed. We
didn't release this feature.
Speaker 2 (16:41):
Yet, Okay, thanks for that, Amy, and I did mention
off the top that it's also for pregnant moms as well,
not just babies and toddlers. Can you elaborate?
Speaker 5 (16:50):
Yeah, it's very interesting an issue because in many occasions
the pregnant mom, people forget about the pregnant mom and
the whole attention is on the baby that's supposed to
be you know, to come. Nobody really care about the
mom's feelings, motion, activities, socializing. And we use the very
(17:11):
same product in order to reflect and map to the
mom and her surrounding how much she is engaging with people,
what is the level of her activity, the feeding and
the motion patterns, sleeping patterns and so on. The mom
used the very same product to track her own activities
and after the dow date we transfer. We ask her
(17:31):
to transfer the data Laura to the baby using the
very same app you actually received in one app. The
whole data during pregnancy to the first twenty four months
of maybe's life. Very interesting data that you can see
the whole journey of pregnancy and birth.
Speaker 2 (17:50):
It sounds comprehensive. Indeed, more on the Laura Wellness Baby
Monitor from Little one Dot Care with Ami when we return.
So I'm going to ask him how works, exactly who
it's for a clarification on the ages and all that.
So stick with us a lot more tech it Out
coming up after this shortbreak, and then don't forget We're
going to hit the circuit and chat about F one
(18:11):
racing and technology towards the end of the show as well.
We'll be right back.
Speaker 1 (18:15):
Want to follow Mark Google Mark with a C and
Saltzman with a Z breaking down geeks peak into street speak.
Speaker 5 (18:33):
This is check it Out to check it out with.
Speaker 1 (18:35):
Technology columnist, author, and TV personality Mark Saltzman.
Speaker 2 (18:39):
Welcome back to tech it Out. We are chatting with
Amy Meo Dad. He is the co founder and chief
marketing officer of Little one Dot Care, the company that
has produced the product called Elora Baby Wellness Monitor, now
out in the market for babies even in utero and
going all the way up to toddlerhood. Can you walk
us a bit through how it works? Let's say, just
(19:00):
sticking with the example of say I don't know a
six month or twelve month old, you put this button
on them, you enable it, and then you register and
you've got access through the app. The battery, I guess
it lasts for a while. Maybe you can talk to
us a little bit about the process.
Speaker 5 (19:16):
Well after you registered to the app. In the app
there is a process that tells you how to activate
the button the Ellora and the use of the Laura
and the battery is for twenty four hours, and anytime
you use you take your baby to a bath or
for instance, skin to skin. It's a very good period
of time to recharge the Ellora and reuse the time
(19:37):
that you recharge it in the docking station, to upload
the data and to update your application with what had
happened during the last twenty four hours. I will give
you another scenario of use case the moment you tap
on the Elora on the button, when when the button
is with your baby, when you tap the Laura, there
is another feature that enables you to talk to the
(19:58):
Ellura and say, oh, I just change a diaper. You
actually we actually trying to train you to talk to
your baby and to describe what is going on around
the baby as much as you can. But the moment
you said that simple sentence, oh we just change a diaper,
or we head carret first time, or Greenma just show up,
we actually enable you to run speech to text Babydairy
(20:18):
without the need to open the up or to open
the Babydairy and tap in anything that you have done
most for the very first time. You have one app
that will track your baby's patterns of crying, feeding, sleeping,
plane talking, side by sides, with diaper changes, feeding, and
different kinds of activities.
Speaker 2 (20:37):
What max age do you recommend it? Two or three?
Speaker 5 (20:40):
The current version of our software is for the first
twenty four months, which are very crucial for the baby's development.
In the future, I would love to believe that we
will release more versions that will track the connection between
your activity with your toddler to the vocabulary and what
they speak.
Speaker 2 (21:00):
And as you said, it's not just for a crib
where you're not with your baby, and you may want
some extra information about how they're breathing, position they're lying in,
but it's also when they're out of the house as well,
or they've got a babysitter. This is some information that
could be very useful if it's not too much information.
You know, it's funny, when my kids were little, we
just had an audio based baby monitor, and then now
(21:21):
there's of course video baby monitors, and then now there
are sensors that can monitor temperature, and you know, how
much is too much? Some parents may feel like neurotic
about their child's wellness when they're not with them, do
you know what I mean?
Speaker 5 (21:34):
Market is very important issue. We designed our app and
our reports that we produce, and while understanding how sensitive
it will be to provide parents with a lot of data,
it's irrelivlet. It doesn't matter how much things happening if
you cannot do something about that. That's why we called
our reports called to Action Insights. We will present you
(21:56):
how many worlds your babyheit today just because you can
talk more yes the next day or think more the
next day. We will show you what is the air
quality around your baby, just to tell you that you
don't need to go to this specific mod or go
to that road the next day, or how much active
was your baby this day and you can do better
the weekend. We will not present too with data that
(22:18):
will make you frustrated, because it's all about what you
can do as a caregiver or parents in the first
twenty four months of time that are very crucial to
achieve the best from your baby's development.
Speaker 2 (22:30):
It could be ironic that you want peace of mind,
but this in turn can make you more anxious because
it's more data. Guess as a parent, you really want
to know what's going on not just from a health perspective,
but as you said, like education, like learning vocabulary. And
I did bring up a couple of times these sleepers
that can monitor like air quality and temperature and all
that just confirming the allora. It's got a microphone to
(22:52):
hear sounds, and it's got motion sensors, but it's not
meant to measure temperature. I just don't want to mislead anyone.
Speaker 5 (22:58):
And we do not track anyture. We listen and map
the sounds. We do not even record them in order
tool and able you to listen to something that somebody says.
It's not something we do. We just listen in order
to map if it was a cry or laughter or
speaking about equality around your baby and the motion the
(23:20):
accelerations of your baby.
Speaker 2 (23:22):
How are you measuring air quality?
Speaker 5 (23:24):
Well, we use the very same UI that any average
American receive every morning when you the equality.
Speaker 2 (23:31):
Yeah, like AQUI got it, even.
Speaker 5 (23:33):
The very same UI, because we didn't want to create
a new terminology that.
Speaker 2 (23:36):
You just if you can elaborate a bit more please
on the AI. How this device or maybe it's the
software and the app that's leveraging the data collected by
this wearable Laura button. What kind of actionable insights can
it provide?
Speaker 5 (23:51):
But I would try to describe something very interesting mark
AI is the massive air markets and technology. What do
we do actually is nation of two important aspects of AI.
The algorithms that any time you put the Llaura in
the docking station, we actually update them. There is no
day that besides of uploading the data, that we do
(24:14):
not update the algorithms that you use in your Lura.
Because it's ongoing process where we always improve the accuracy,
the diversity and our ability to understand the secret world
of babies. But this is only one aspect. We work
very hard on it three since twenty twenty, and it
always it's rapidly improving the process of the algorithms we
(24:37):
develop and use. The other sides of it, it's even
more interesting, although some people will say it's boring the data.
When you use the Ellora, you actually synchronize the sounds
of your baby and the surrounding with the Balli's motion
of your baby. It sounds native, but it's very interesting
and unique data. I will explain. Let's say assume that
(25:00):
we recognize that your baby cried. Now but the sounds,
and so recognize that it might be a cry. But
a couple of minutes later, it was very quiet around
your baby. The baby goes up and down, no other activities,
no other acceleration, and for the next two hours nothing
is happening, which means that we can assume that the
(25:22):
baby is aslip. So besides overhaving this data, we have
something even more interesting. We can tell that this specific
cry is actually a presentation of tiredness. So we can
tag this data and say, okay, in this specific baby,
this sounds, it's actually it's a tidening sound, and it's
(25:42):
not just a cry, random cry, and so on. When
the baby is crying and then you decided to feed
your baby, or the baby was crying and you changed
the diaper. We're doing that in order to understand even
what is a pain from the baby's point of view.
So many things that we do in order to learn
more and more about these tiny things that happens in
(26:04):
between the babies and themselves. Sometimes you don't be you
don't have to be around to give us the ability
to understand better what is going on with your baby's life. Journey.
Speaker 2 (26:14):
A few more minutes about the Laura Wellness Baby Monitor.
When we return on check it.
Speaker 1 (26:19):
Out, breaking down GeekSpeak into street speak.
Speaker 2 (26:22):
Check it out.
Speaker 1 (26:23):
Posted by Mark Saltzman.
Speaker 2 (26:36):
Welcome back everyone. You're listening to check it out. We
are chatting with Amy Meo Dad. He is the co
founder and chief marketing officer of Little one dot Care.
They're the folks behind the Lura Baby Wellness Monitor. Lura
is spelled e l O r A. It's for babies
even in utero, all the way up to two years
old toddlerhood. We're learning what this can do for parents
(26:58):
and babies. Now, Ami bef for the break. We were
starting to talk about AI. It's a big buzzword, but
you are explaining how it could be leveraged to determine
the wellness and health of your baby. Please continue your thought.
Speaker 5 (27:10):
The interesting things is that the moment, for instance, you
use the A Laura for six months and we've generated
we collected the data and we actually generated the insights
the moment we run the algorithms, the new algorithms, the
most developed algorithms. You can go back and see more
accord data six months earlier, seven months earlier, one year earlier.
Speaker 3 (27:31):
So the data.
Speaker 5 (27:32):
Nowadays is not less important than the algorithm that we present.
Speaker 2 (27:37):
Okay, and you're not comparing data from your child to
other children, right like for milestones like talking.
Speaker 5 (27:44):
It's a very important question, and I would answer it
in two ways. One, we do not present any data
that you cannot do something about it. For instance, let's
assume that the personality of your baby is a baby
that cries a lot. What you can do about that?
Will you replace it? No, you cannot. We do not
want to lead to frustration. It's irrelevant. I would like
(28:06):
to present to information that you can do something about
this by saying that in the coming future, and it's
part of our vision, we would like to enable parents
with a very interesting information that we call Wisdom of Babies.
The moment we will have one hundred thousand babies, will
we will ask parents for more information if they want
(28:29):
to share, because we are really we use a strict
privacy policy. And the information we're going to ask them is,
for instance, what type of baby formula, what brand you
use of baby formula? What is the brand of your
car seats? For instance? Why do we ask because we
would like to provide you and other and future parents
more information about what is the user experience of the
(28:51):
baby with these products and services, And if we will
be able to say, for instance, that six hundred seven
hundred babies use this baby formula and God forbid, I
don't know why these babies are crying and it's a
war to feed them. They don't sleep well, they don't
like to play. But the other brand, I have no
idea why. I cannot expend why. But this baby formula
(29:12):
they like it, they eat, they sleep, everybody happy in
these carseets, the babies are crying. It's very hard to
drive on the other Cassett ten minutes the average baby
fall asleep, we will be able to present for the
very first time what is the user experience of babies,
because nowadays the babies are not part of the decision
making when you purchase for them stuff toys, goods, books,
(29:35):
and it's a four hundred billion dollar market worldwide. So
it's very easy to use several thousand babies to tell
the other worlds, the whole parrots, what is going on there,
because nowadays most of the decisions are by what happen
is going on in TikTok or Instagram, and the influences
tells you what is good for your baby. I think
we can do better.
Speaker 2 (29:56):
That's great, Please stand off. Can you please tell us
how much a Laura casts and is there a subscription
on top of the core cast?
Speaker 5 (30:03):
The current model is three hundred dollars in the US
and there is no subscription right now. In the future,
I believe that we will have a different models, but
right now this is the only model we have. You
purchased the Laura, you use the app, no other expenses, okay?
Speaker 2 (30:17):
And what's the best website?
Speaker 5 (30:19):
Little one dot Care the company's website. You can learn
more about the features the app and purchase the product.
Speaker 2 (30:24):
All right, Little one dot Care. And what does that mean?
Speaker 3 (30:27):
Laura?
Speaker 5 (30:27):
Oh my goodness. Laura is the name of the very
first baby who practiced and used the Laura during the
Early Adopted program we ran a while ago. This baby
girl used the product for a year and we wanted
to have initial e L for the name, and it's
it's happened the very same girl because we wanted ee
(30:48):
L as initial because of the term elephants. We believe
we see in the elephant, which is our logo, a family.
It's a family and of very strong animals that live
in communities, very sensitive one to other, protective family that
listened for distance, and very sensitive to each with a
(31:08):
very good memory. And we use the behavior of the
elephants to develop a technology that you do the samful
people and Laura is all. That's gil.
Speaker 2 (31:20):
That's great.
Speaker 5 (31:20):
Thank you for this interesting question.
Speaker 2 (31:22):
Thank you so much for your time, Mommy.
Speaker 5 (31:24):
Thank you Mark for hosting me. It was lovely to
talk to you.
Speaker 2 (31:27):
When we return on tech it out, as promised, we're
going to play the second F one related interview we
started this last week. I was in Italy attending a
Formula one practice race ahead of the Grand Prix. So
we're going to play an interview with Ruth Buscom. She
is an F one presenter on TV, but not just that,
she's an engineer. She's partnered with Amazon Web Services to
study telemetry on race cars with one of the Ferrari teams.
(31:50):
Pretty wild stuff. Hey, if you want to reach out
on social media to let me know what you think
of the show, if you've got any suggestions for upcoming
guests or topics, we'd love to hear from you. I'm
on x, Instagram, threads, blue Sky, Facebook, LinkedIn, YouTube, TikTok,
and a few others. It's Mark Saltzman, m R C
S A L T Z M A N Mark with
(32:13):
us C Saltsman with A Z. I always love hearing
from tech it Out listeners. Be sure to let me
know where you're tuning into the show from what city.
Maybe you've got a favorite talk radio station there, or
you're listening in on podcast form. Tech it Out is
powered by Visa. Securing the world's payments is priority one.
Head on over to Visa dot com slash security to
(32:33):
learn more. Speaking of security, don't forget to also back
up your important files on a regular basis. Sand Disc
is also an awesome partner of mine on this show
for full transparency. Being on the road for almost two weeks,
first Italy and now in Taiwan, I'm always backing up
things just in case something happens to my laptop, So
I've got a little sand disc flash drive sticking out
(32:53):
of the side of my laptop. But sand disk is
not just about backup. As we heard with last week's
interview about gaming for all the major consoles and PCs
can also game right off of these expandable storage solutions.
Love it sanddisk dot com has more all right, we
get some more F one racing when we return on
check it out.
Speaker 1 (33:11):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram, Listen
to check it out whenever you want.
Speaker 2 (33:27):
I'm here with Ruth WesCom Formula one race strategists and
presenter for F one TV for about a year now. Congrats.
Ruth is also an AWS Motorsports Ambassador and technical advisor
and self professed data nerd. Love it. Speaking of data,
you said you've been covering F one for a long
time as an engineer working with different teams, but I
believe you said to us that AI machine learning data
(33:49):
analysis has probably been one of the most significant changes
in the sport.
Speaker 6 (33:54):
Yeah, I think, and certainly in my time. I can't
speak for the first fifty or sixty years of but
in my fifteen years and the sport, you know, the
onset in my world of race strategy and geeking out
of data, JENAI is such a cool tool that's enabling.
Speaker 3 (34:10):
Us to do more with less.
Speaker 6 (34:12):
I mean, it's it's slightly annoying because now you're able
to produce produce kind of data sets that would take
you reams of weeks to do, but also very cool
to know that you actually have this kind of whole
new suite of tools at your fingertips and you don't
need to have hoards and hordes of kind of resource
to be able to access it.
Speaker 2 (34:30):
And the benefits, I guess are twofold. It's for the
racers themselves, like the teams, the drivers, as well as
for fan engagement. You know you're talking F one. Data
is bliss, not ignorance is bliss. So first for the teams,
they want to know how to shave off these little milliseconds.
And so with your work that you do with AWS
and prior to that, how do you help those folks?
(34:50):
And then we'll talk about fan engagement, How does AI
and data help, How does AWS help empower these teams?
Speaker 6 (34:57):
So AWS works with Scuda Referrari their team partner, and
just like any partner, what they're there is to help
them do their job marginally better. Obviously, you know we
don't talk about secrets of what teams are doing, but
if you look at some of the ways in which
Formula one races have been decided in the last season,
we saw a really great victory by Charles, the clerk
of scutere Ferrari last year in the Italian Grand Prix
(35:19):
in Monza, and the team credited their ability to model
the tires actually with working with their technical partner to
be able to predict the new tarmac effect and the
high track temperatures marginally.
Speaker 3 (35:32):
Better than their competitors, which is all you need.
Speaker 6 (35:34):
In Formula one, where they predicted it to be a
one stop race, they were correct and their competitors did
the two stop up.
Speaker 2 (35:41):
So there are several sensors on every FE vehicle, including
nearer on the tires, that give real time information including
when is the optimal time to replace the tires. It's
just one of many several thousand things, right, is that
an example? Like when you say tires, it's when to
change them, or the right tires for the right track,
the right ass faults on.
Speaker 6 (36:01):
Yeah, I wish it was that Easy's a lot more
to complicated than that. But in terms of basically predicting
the difference between correlation and causality, in terms of trying
to predict slightly better than your combator, how a million
degree of freedom system that's highly nonlinear is going to behave?
Speaker 2 (36:19):
Yeah, And as a tech is changing how we're watching
the games. We're now streaming multiple camera angles in many
cases various audio tracks you can choose from. Talk about
please how AWS is allowing F one fans from around
the world to be better engaged with the sport.
Speaker 6 (36:34):
So we have as Formula one about seven hundred and
fifty million.
Speaker 3 (36:37):
Viewers every season.
Speaker 6 (36:38):
That's about one in eight people on Earth watching Formula one.
And a lot of what we do is really technical,
it's really data. You know, We've got like probably a
five kilometer three mile track on average, so it's really
important that we bring the numbers to life where it's
really important that we show the story not just through
images but through data, and AWS is able to do that.
(36:59):
With their insights in Formula one, we're able to extract
key data points. We're able to predict when battles might
be able to happen on check, predict what overtakes is
going to be happened, predict pit battles.
Speaker 5 (37:08):
We're able to extract key stats.
Speaker 6 (37:10):
That I help to understand the significance of the racing
incidents you're seeing on screen, and also highlight when teams
make errors, when drivers make areas, and exactly where.
Speaker 5 (37:19):
And how they're losing time.
Speaker 2 (37:20):
Do we see you know those ghosting videos where you're
watching a race in real time perhaps or even if
it's a replay, and then they're overlaying it with previous races,
like what that driver did that exact track at that
exact turn. Does AWS help with things like that, because
as a visual learner, I like seeing that kind of data.
Speaker 3 (37:39):
Yeah.
Speaker 6 (37:39):
Absolutely, lots of different, lots of different ways in which
Formula one works with AWS to bring the most exciting
action on time, working together not just bringing the insights
that you see on screen, but also helping with the
actual broadcast itself and helping the race director spot what's
going on behind the scenes.
Speaker 2 (37:57):
I'm sure the predictive part is helpful too. They can
anticipate and overtake and so on. Thank you, Ruth, great
to grab a couple of minutes with you once again.
That was Ruth Buscom, a distinguished Formula one strategist who
transitioned from aerospace engineering to becoming a leading strategist for
top Formula one teams and partnering with AWS, and more
(38:18):
recently for the past year or so working as a
presenter on TV for F one, which is pretty cool. Funny.
We did that interview and then we went back to
the club that we were sitting in to watch the race,
and then I hear her voice again and I look
up and she's on TV standing in the pit talking
to one of the drivers, which was pretty cool. Wow.
What an international show this week, Formula one racing from Italy,
(38:42):
COMPUTEXT from Taiwan, and the Alora Wellness Baby Monitor now
out in the US. So, Hey, I hope you enjoyed
the program. Let me know on social media. It's Mark Saltsman,
Mark with a C, Saltsman with a Z. I hope
you have a fantastic rest of your day and I
look forward to catching up with you next weekend for
another brand new episode of Teck It Out. Bye bye
(39:03):
for now Choo.
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all. Breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener, Mark tackles the latest news, reviews, and
how toos to help you understand what's hot, what's not
(00:22):
and why.
Speaker 2 (00:24):
Hey everyone, welcome to tech it Out. This is episode
three ninety five. Greetings from Taipei. In case you didn't
catch last week's show, I was in Italy with AWS,
driving a Ferrari and catching an F one practice race
ahead of the Grand Prix. I'll tell you more about
that shortly, and then I flew from Italy to Taiwan,
(00:46):
with a stopover in istanbul Man. Is that airport massive? Crazy? Anyhow?
So I'm here in Taiwan at a tech show convention
called Computechs, which is pretty cool. It focuses primarily on computers, laptops, desktops, accessories,
very big gaming focus this year, and of course Ai
(01:07):
and so two out of the three guests this hour
are tied to either Computex or Formula one racing. So
I'll tell you more about that shortly. So, yeah, going
to Bologna was a lot of fun, and then going
to Emola, the racetrack where they were practicing ahead of
the Grand Prix. We had access to a club where
we had great seats to watch the race, and then
(01:27):
we went into the pits afterwards. And as an amateur photographer,
I uploaded a photo to Reddit, to a subreddit called
f one porn, and I got over six hundred up
votes on my photo. I felt pretty good to edit.
I had like this car racing around the track with
sparks coming out of the back. I just took it
on my iPhone. In fact, I didn't even have like
real camera, but it's amazing what you can do now.
(01:50):
And before the race, I had the opportunity to drive
a Ferrari on a track where they test Ferraris. We
visited the Ferrari factory, had to put tape over the
lens of our phone, and so it was a really
fun but productive time in northern Italy. And then yeah,
so I left for Taiwan on Saturday, arrived on Sunday,
thirteen hour flight. Good times. It's been over twenty years
(02:11):
since I've been to Taiwan. In fact, they had just
finished building the Taipei one oh one, one of the
tallest structures in the world with one of the fastest
elevators in the world. We went up to the eighty
eighth floor yesterday in just a couple of seconds. It's
pretty crazy. Your ears pop, great view of the city,
had some great local cuisine, but I really liked the tech.
Of course, at Computechs, the President of Taiwan showed up,
(02:34):
which is pretty wild. Lee Ching Tay if I'm saying
his name right, who greeted the co CEO of Asus,
one of the biggest computer companies in the world based
here in Taipei. His name is Samsung Who and the
chairman was here as well, Johnny. She was pretty cool
to see the president just a couple of feet away
from me. But you know who got even a bigger
welcome to this show people went nuts was Jensen Huang,
(02:57):
the CEO of Nvidia, a multi multi billionaire I think
like north of one hundred and twenty billion dollars and
video of course is the leader in graphics technology, graphics
cards and all that for laptops and desktops. So the
crowd went nuts. When he showed up and I shook
his hand, which is pretty neat. So yeah, so Copytech's
all right. So this week on the show, we're going
(03:18):
to kick off with an interview with a Seusts, a
huge company visited their headquarters here as well, sixteen thousand
employees worldwide, five thousand of which are engineers. And then
for the F one portion, towards the end of this show,
I chatted with Ruth Buscomb, who is an engineer. She's
a partner with AWS, Amazon Web Services, and Ruth is
(03:39):
also a presenter on f one TV, the official broadcast
of Formula one races. So I was able to catch
up with her for about five minutes. We'll play that
later in the show. And so those two interviews are
going to bookend tech it Out today, And in the middle,
I'm going to interview the head of a company that
has this product garnering quite a bit of buzz called Elora.
It's a wellness baby mom, And so we're going to
(04:01):
talk with the co founder and chief marketing officer of
the company called Little One Dot Care. So a jam
packed tech it Out for you this hour, powered by
Visa securing the world's payments is priority one. I'll tell
you more about Visa's anti fraud efforts shortly, but let's
officially kick off a brand new show with our first interview.
All right, so I'm here at Computex's twenty twenty five
(04:23):
with Sasha Kron. He's director of Technical Marketing. Apologies for
the ambient noise. We are here at a conference. This
is as quiet as we can get. But first of all, Sasha,
is great to see you. I've seen you a few
times over the past few years, but this is the
first time in Taiwan, so this is really great to
see you here on your home turf.
Speaker 3 (04:40):
How are you great?
Speaker 4 (04:41):
Great melting melting under the heat and the steamsauna that
is TYPEI in late May.
Speaker 3 (04:48):
Yeah, I think that.
Speaker 2 (04:49):
Yesterday it said felt like forty six degrees celsia is crazy.
So anyhow, it's cooler inside of the computechs event building.
Here there's two of them. Ace who says, a huge booth.
The President of Taiwan was just at your booth. That's
pretty cool. How's your show going so far?
Speaker 3 (05:04):
It's going great. Yeah, we got a huge poove.
Speaker 4 (05:06):
It's the biggest we've ever had, and that tops our
previous record, which was last year. We have a huge
acesof on a huge rg bove. Each of them is
five hundred square meter, so it's it's insane good to
tono stuff, lots of cool new products.
Speaker 2 (05:19):
Just to clarify to our listeners, ASUS is more consumer
and business laptops and software as well, and then ROG
is Republic of Gamers. That's more as the name suggests,
more for computer gamers. That's laptops, desktop successories, and so on.
So two separate but related booths under the banner of
bass whoes. So I wanted to rab five or so
(05:40):
minutes with you, Sasha, to ask in your opinion, what
was best of show so far? From ASUS or Rog's standpoint,
I'll share mine, but I'd love to hear from you.
What do you think are the standout products? What are
people most buzzing about here at computechs.
Speaker 4 (05:53):
Well for us to highlight off the show is a
whole gaming laptop lineup, So the stuff that we already
showed at CS, we got a ton of gaming laptops,
one for every different segment. We got our strict scar
you know, for the full desktop replacement, super top of
the line, high end performance we got our Zephyrs super
premium ultra portable all metal chassis gaming laptops, and we
(06:14):
got our flow devices or a tablet detachable, and our
Tough gaming laptops, which are all price performance. So we
got all of these here and brand new now is
that we have fifty sixty options. So RTX fifty sixty
just announced, and we have an RTX fifty sixty option
for all of those laptops.
Speaker 2 (06:32):
So, and that's referring to the graphics card, just to
be clear from nvideo. So let's talk a bit about
a desktop instead of a laptop just to start, and
that's the T five hundred. There's a reason why I
like this in particular, but maybe you could tell us
a bit about it.
Speaker 4 (06:45):
Yeah, so when it comes to to laptops, like I said,
fifty sixty, but when it comes to desktops, yes, the
T five hundred Tough Gaming desktop, that's our brand new
desktop that we show here, and I'm a huge fan
of it.
Speaker 3 (06:56):
I really like it. It's super compact.
Speaker 4 (06:58):
It's about one point five times this size of a
shoe box, so it's super compact, really small. What's unique
about it is it's a price performance desktop.
Speaker 3 (07:06):
So it's really good value.
Speaker 4 (07:07):
Starting price is ten ninety nine with a fifty sixty
Ti eight gig version graphics cards, and we also have
a fifty Sixtyti sixteen gig version for a twelve ninety
nine starting price, so super attractive price point. The way
that we achieved that price point is we did something
which I personally love.
Speaker 3 (07:24):
We used a.
Speaker 4 (07:24):
Mobile CPU and put it in the desktop. And I
think a lot of people are going to scoff on,
like why a mobile CPU and a desktop you don't
get the same performance. So the cool thing about this
is usually for these kind of bills price performance, what
people would do is they buy a cheaper chip and
then the overclock it to get extra performance out of it, right,
And that's like you get more bang for your buck.
(07:45):
And this is pretty much what we did with the
tough T five hundred. So if end users could do it,
I'm pretty sure they would use a mobile CPU as
well that you can get for a much lower price,
and then you just increase the wattage, which is basically
overclocking the chip, and you get a ton more performance.
So compared to competitors who also have budget gaming desktops,
they use a desktop CPU, but then they use a
(08:06):
really cheap cooler and they can't actually get the full
performance out of that desktop chip. We instead use a
mobile CPU and then put a really super powerful cooler
on that chip, and we double the water. So usually
those mobile chips run it around forty five watts. We
run it at ninety wats and can even go as
high as one hundred and fifteen wats. So you get
a ton of performance, and as a result, we're able
(08:27):
to get the same performance or even higher performance than
similar budget gaming desktops that use a desktop CPU. So
I'm a huge fan of that tough T five hundred desktop.
Speaker 2 (08:37):
So you're passing the savings on to the consumer, which
in this day and age, with the economy top of
mind for many, it sounds like there's very little trade offs.
You're getting a competent desktop with a high end graphics
card and premium cooling as you touched on, but with
the processor that was designed primarily for laptops, but you're
really not seeing much of a performance hit when you're
playing your favorite games. Let's then talk about laptops, whether
(08:59):
it's an ACEUS one, the A fourteen, and then note's
been around for a couple of months, but certainly a
show stopper, or maybe if you want to talk about
another ROG branded gaming laptop that you think people are
excited about, if you have another pick from this show.
Speaker 3 (09:13):
I think they're all great options.
Speaker 4 (09:15):
I think, yeah, that the zen Book A fourteen is
really impressive if it's incredible low weight. There's a configuration
that only weighs eight hundred and ninety nine grams, and
the one that's available in the US and Canada I
think is around one kilo, so nine nine nine grams.
It's crazy, beautiful old display, Sarah aluminum, super long battery
life over.
Speaker 2 (09:33):
Thirty hours of battery life, which is beyond crazy. Yeah,
because I showed this laptop on TV during the Consumer
Electronic Show, and then you were talking about Sarah aluminum,
which is that exclusive material that combines aerospace grade aluminum
with ceramic, which I talked about quite a bit from
Milan last month during Design Week. So, yeah, this is
a beautiful laptop power by Qualcomm in this case.
Speaker 4 (09:55):
Right, correct, It's with a Qualcom snapdrag and x chip.
And yeah, the aluminum is basically fields kind of like
a polished sandstone, so it has a super premium feel.
It's nice and grippy and smooth. Personally, you love it.
Speaker 3 (10:07):
I wish we could do it on all our laptops. Yeah.
Speaker 4 (10:09):
And then besides that, for our gaming laptops, if you
want a fifty sixty and RTX fifty sixty gaming laptop,
we got you covered no matter what you want, like
super old reportable if you want a big, super powerful one.
So in our Stricts series, our twenty twenty five strict laptops,
the big and powerful ones, we actually have a vapor
chamber on even the RTX fifty sixty, so that's the
(10:30):
best possible a cooling solution. You can have huge fans
as well, super quiet, super low temperature and full performance
RTX fifty sixty. And for the more budget minded, we
now have an eighteen inch tough laptop which is Brent new.
We're showing that here for the first time at computext.
So eighteen inch super screen, huge display your desktop replacement
(10:50):
right there.
Speaker 3 (10:51):
Yeah.
Speaker 4 (10:51):
Yeah, and you'll be able to get up to an
ARTECHS fifty sixty in there as well, so you can
really game all get the best latest DLSS four and
play the ages titles and everything. So really interesting eighteen
ninch price performance option awesome.
Speaker 2 (11:05):
Thank you so much, Sasha. Sasha Crone's been our guest
director of Technical Marketing at Ashu's here at the twenty
twenty five Computechs in Taipei.
Speaker 3 (11:13):
Great to see you once again.
Speaker 2 (11:14):
Thanks for your time.
Speaker 3 (11:15):
Yeah, thank you. Help to see you soon.
Speaker 2 (11:17):
A high tech baby monitor for pregnant moms, infants and toddlers.
When we return on tech it Out, stay.
Speaker 1 (11:23):
With us listen to check it out whenever you want
to find the check it Out podcast, did I too,
or wherever you get your podcasts.
Speaker 2 (11:40):
Welcome back to tech it Out. We cover cybersecurity a
lot on this program and how you can best protect
yourself in the digital age, even if you're not super
tech savvy. One part of the solution is securely shopping online.
And so I'm thrilled about my partnership with Visa on
tech it Out as they've made some significant investments in
fraud prevent over the past five years, as much as
(12:02):
ten billion dollars yes that's billion with a B, to
support Visa's brand promise to protect the financial information of
individuals and businesses. Zero liability means peace of mind. When
you shop online using your Visa card. There can be
no half measures when it comes to cybersecurity, which is
why the company takes an aggressive and multi layered approach
(12:22):
to combating the rising threat of malicious software and other
threats by well funded and global criminal enterprises. Read more
about Visa and how securing the world's payments is priority
one at Visa dot com slash Security. That's Visa dot
Com slash Security. Elora is billed as the first AI
powered and radiation free pregnancy and baby Wellness monitor optimize
(12:47):
to track and analyze key aspects of both pregnancy and
baby wellness through toddlerhood. Joining us on the line to
tell us more about the Elora Baby Wellness Monitor, which
is spelled E l O r A. By the way,
we've got on the line, Amy meo dead. He's co
founder and chief marketing officer of Little one dot Care.
Those are the folks behind a Laura. Welcome to the show, Ami.
Speaker 5 (13:09):
Thank you for hosting me.
Speaker 3 (13:10):
Mark.
Speaker 2 (13:11):
Before we talk about Laura, please tell us a bit
about the company Little one dot Care. That's I know
your URL, that's your website, but that's the name of
the company as well.
Speaker 5 (13:20):
Right exactly, and the company's name says everything. We do
care about baby's infants, and we do that using the
ability to take advantage of what AI can provide in
terms of what is the sounds the baby pronounced or
what is the meaning of the motion of the baby.
Speaker 2 (13:41):
All right, so with that in mind, let's hear more
about this AI powered Laura Baby Wellness Monitor. What is
this solution?
Speaker 5 (13:49):
And Laura is actually a tiny button inspired by smartwatches
that we use as adults. Adults would like to improve
their own well being, they would like to track the lifestyles.
We would like to do the same in the most
important two years of life of babies, like the first
twenty four months, where we track the baby's motion and
(14:10):
surrounding sounds and cries in order to tell parents more
about the engagement they heavy the babies, the safety and
the and the activities of the babies during the day
and nighttime at home and outdoors. For instance, we can
tell parents and map when the baby was crying, when
the baby was sleeping, when the baby was playing. How
many words your baby head during the last twenty four hours,
(14:33):
What was the level of engagement of any caregivers with
your baby and so on and so on due to
this AI and algorithms we developed all.
Speaker 2 (14:43):
Right, so it's not just for the crab, as you said,
it's for outside as well, because I've seen, you know,
baby sleepers that have sensors like temperature sensors and motion sensors.
But this is something that the baby or toddler can
wear at any time.
Speaker 5 (14:56):
Exactly because baby is not about just the sleeping. It's
not about the cree Babies held twenty four hours around
the day, and the impact of what you have done
with your baby in the living room, how much you
play with the baby, what they ate, how much they played,
when did they cry in the car, in the stroller
will impact the sleeping patterns, the quality of the activities.
(15:19):
So we had to develop something that observed the baby
twenty four seven and.
Speaker 2 (15:24):
I was going to ask you what do you do
with this data? Right? I'm assuming, by the way, because
it's just a button that it's wirelessly communicating to an
app that mom or dad may have on their mobile device,
But what can you do with this information that it's cleaning.
Speaker 5 (15:38):
It's a very important question mark because we can provide
parents with highly detailed data about what had happened with
the babies. In terms of motion, for instance, how much
your baby slept, how much time you spent in coming time,
which is very important mystone, did you rock the baby
today the baby was in the estroller or in the
car to the day care and back. This is one aspect.
(16:01):
On the other end, if somebody treated your baby in
a rud way, for instance shaking, the shaking synem if
you have heard of it, we tell about that either
or if we do not track any emotion, God forbid,
can alert about that. In the sounds area, we tell
how much time you talk to your baby, if you
sank to your baby, if somebody was screaming, or if
the baby was crying or laughing, or if your baby
(16:24):
was exposed to music. The moment you synchronize the motion
and sounds, we can tell even more about the engagement
with the baby, the activities that you spend with your baby,
and in the future we will even tell why the
baby is crying due to the ie we developed. We
didn't release this feature.
Speaker 2 (16:41):
Yet, Okay, thanks for that, Amy, and I did mention
off the top that it's also for pregnant moms as well,
not just babies and toddlers. Can you elaborate?
Speaker 5 (16:50):
Yeah, it's very interesting an issue because in many occasions
the pregnant mom, people forget about the pregnant mom and
the whole attention is on the baby that's supposed to
be you know, to come. Nobody really care about the
mom's feelings, motion, activities, socializing. And we use the very
(17:11):
same product in order to reflect and map to the
mom and her surrounding how much she is engaging with people,
what is the level of her activity, the feeding and
the motion patterns, sleeping patterns and so on. The mom
used the very same product to track her own activities
and after the dow date we transfer. We ask her
(17:31):
to transfer the data Laura to the baby using the
very same app you actually received in one app. The
whole data during pregnancy to the first twenty four months
of maybe's life. Very interesting data that you can see
the whole journey of pregnancy and birth.
Speaker 2 (17:50):
It sounds comprehensive. Indeed, more on the Laura Wellness Baby
Monitor from Little one Dot Care with Ami when we return.
So I'm going to ask him how works, exactly who
it's for a clarification on the ages and all that.
So stick with us a lot more tech it Out
coming up after this shortbreak, and then don't forget We're
going to hit the circuit and chat about F one
(18:11):
racing and technology towards the end of the show as well.
We'll be right back.
Speaker 1 (18:15):
Want to follow Mark Google Mark with a C and
Saltzman with a Z breaking down geeks peak into street speak.
Speaker 5 (18:33):
This is check it Out to check it out with.
Speaker 1 (18:35):
Technology columnist, author, and TV personality Mark Saltzman.
Speaker 2 (18:39):
Welcome back to tech it Out. We are chatting with
Amy Meo Dad. He is the co founder and chief
marketing officer of Little one Dot Care, the company that
has produced the product called Elora Baby Wellness Monitor, now
out in the market for babies even in utero and
going all the way up to toddlerhood. Can you walk
us a bit through how it works? Let's say, just
(19:00):
sticking with the example of say I don't know a
six month or twelve month old, you put this button
on them, you enable it, and then you register and
you've got access through the app. The battery, I guess
it lasts for a while. Maybe you can talk to
us a little bit about the process.
Speaker 5 (19:16):
Well after you registered to the app. In the app
there is a process that tells you how to activate
the button the Ellora and the use of the Laura
and the battery is for twenty four hours, and anytime
you use you take your baby to a bath or
for instance, skin to skin. It's a very good period
of time to recharge the Ellora and reuse the time
(19:37):
that you recharge it in the docking station, to upload
the data and to update your application with what had
happened during the last twenty four hours. I will give
you another scenario of use case the moment you tap
on the Elora on the button, when when the button
is with your baby, when you tap the Laura, there
is another feature that enables you to talk to the
(19:58):
Ellura and say, oh, I just change a diaper. You
actually we actually trying to train you to talk to
your baby and to describe what is going on around
the baby as much as you can. But the moment
you said that simple sentence, oh we just change a diaper,
or we head carret first time, or Greenma just show up,
we actually enable you to run speech to text Babydairy
(20:18):
without the need to open the up or to open
the Babydairy and tap in anything that you have done
most for the very first time. You have one app
that will track your baby's patterns of crying, feeding, sleeping,
plane talking, side by sides, with diaper changes, feeding, and
different kinds of activities.
Speaker 2 (20:37):
What max age do you recommend it? Two or three?
Speaker 5 (20:40):
The current version of our software is for the first
twenty four months, which are very crucial for the baby's development.
In the future, I would love to believe that we
will release more versions that will track the connection between
your activity with your toddler to the vocabulary and what
they speak.
Speaker 2 (21:00):
And as you said, it's not just for a crib
where you're not with your baby, and you may want
some extra information about how they're breathing, position they're lying in,
but it's also when they're out of the house as well,
or they've got a babysitter. This is some information that
could be very useful if it's not too much information.
You know, it's funny, when my kids were little, we
just had an audio based baby monitor, and then now
(21:21):
there's of course video baby monitors, and then now there
are sensors that can monitor temperature, and you know, how
much is too much? Some parents may feel like neurotic
about their child's wellness when they're not with them, do
you know what I mean?
Speaker 5 (21:34):
Market is very important issue. We designed our app and
our reports that we produce, and while understanding how sensitive
it will be to provide parents with a lot of data,
it's irrelivlet. It doesn't matter how much things happening if
you cannot do something about that. That's why we called
our reports called to Action Insights. We will present you
(21:56):
how many worlds your babyheit today just because you can
talk more yes the next day or think more the
next day. We will show you what is the air
quality around your baby, just to tell you that you
don't need to go to this specific mod or go
to that road the next day, or how much active
was your baby this day and you can do better
the weekend. We will not present too with data that
(22:18):
will make you frustrated, because it's all about what you
can do as a caregiver or parents in the first
twenty four months of time that are very crucial to
achieve the best from your baby's development.
Speaker 2 (22:30):
It could be ironic that you want peace of mind,
but this in turn can make you more anxious because
it's more data. Guess as a parent, you really want
to know what's going on not just from a health perspective,
but as you said, like education, like learning vocabulary. And
I did bring up a couple of times these sleepers
that can monitor like air quality and temperature and all
that just confirming the allora. It's got a microphone to
(22:52):
hear sounds, and it's got motion sensors, but it's not
meant to measure temperature. I just don't want to mislead anyone.
Speaker 5 (22:58):
And we do not track anyture. We listen and map
the sounds. We do not even record them in order
tool and able you to listen to something that somebody says.
It's not something we do. We just listen in order
to map if it was a cry or laughter or
speaking about equality around your baby and the motion the
(23:20):
accelerations of your baby.
Speaker 2 (23:22):
How are you measuring air quality?
Speaker 5 (23:24):
Well, we use the very same UI that any average
American receive every morning when you the equality.
Speaker 2 (23:31):
Yeah, like AQUI got it, even.
Speaker 5 (23:33):
The very same UI, because we didn't want to create
a new terminology that.
Speaker 2 (23:36):
You just if you can elaborate a bit more please
on the AI. How this device or maybe it's the
software and the app that's leveraging the data collected by
this wearable Laura button. What kind of actionable insights can
it provide?
Speaker 5 (23:51):
But I would try to describe something very interesting mark
AI is the massive air markets and technology. What do
we do actually is nation of two important aspects of AI.
The algorithms that any time you put the Llaura in
the docking station, we actually update them. There is no
day that besides of uploading the data, that we do
(24:14):
not update the algorithms that you use in your Lura.
Because it's ongoing process where we always improve the accuracy,
the diversity and our ability to understand the secret world
of babies. But this is only one aspect. We work
very hard on it three since twenty twenty, and it
always it's rapidly improving the process of the algorithms we
(24:37):
develop and use. The other sides of it, it's even
more interesting, although some people will say it's boring the data.
When you use the Ellora, you actually synchronize the sounds
of your baby and the surrounding with the Balli's motion
of your baby. It sounds native, but it's very interesting
and unique data. I will explain. Let's say assume that
(25:00):
we recognize that your baby cried. Now but the sounds,
and so recognize that it might be a cry. But
a couple of minutes later, it was very quiet around
your baby. The baby goes up and down, no other activities,
no other acceleration, and for the next two hours nothing
is happening, which means that we can assume that the
(25:22):
baby is aslip. So besides overhaving this data, we have
something even more interesting. We can tell that this specific
cry is actually a presentation of tiredness. So we can
tag this data and say, okay, in this specific baby,
this sounds, it's actually it's a tidening sound, and it's
(25:42):
not just a cry, random cry, and so on. When
the baby is crying and then you decided to feed
your baby, or the baby was crying and you changed
the diaper. We're doing that in order to understand even
what is a pain from the baby's point of view.
So many things that we do in order to learn
more and more about these tiny things that happens in
(26:04):
between the babies and themselves. Sometimes you don't be you
don't have to be around to give us the ability
to understand better what is going on with your baby's life. Journey.
Speaker 2 (26:14):
A few more minutes about the Laura Wellness Baby Monitor.
When we return on check it.
Speaker 1 (26:19):
Out, breaking down GeekSpeak into street speak.
Speaker 2 (26:22):
Check it out.
Speaker 1 (26:23):
Posted by Mark Saltzman.
Speaker 2 (26:36):
Welcome back everyone. You're listening to check it out. We
are chatting with Amy Meo Dad. He is the co
founder and chief marketing officer of Little one dot Care.
They're the folks behind the Lura Baby Wellness Monitor. Lura
is spelled e l O r A. It's for babies
even in utero, all the way up to two years
old toddlerhood. We're learning what this can do for parents
(26:58):
and babies. Now, Ami bef for the break. We were
starting to talk about AI. It's a big buzzword, but
you are explaining how it could be leveraged to determine
the wellness and health of your baby. Please continue your thought.
Speaker 5 (27:10):
The interesting things is that the moment, for instance, you
use the A Laura for six months and we've generated
we collected the data and we actually generated the insights
the moment we run the algorithms, the new algorithms, the
most developed algorithms. You can go back and see more
accord data six months earlier, seven months earlier, one year earlier.
Speaker 3 (27:31):
So the data.
Speaker 5 (27:32):
Nowadays is not less important than the algorithm that we present.
Speaker 2 (27:37):
Okay, and you're not comparing data from your child to
other children, right like for milestones like talking.
Speaker 5 (27:44):
It's a very important question, and I would answer it
in two ways. One, we do not present any data
that you cannot do something about it. For instance, let's
assume that the personality of your baby is a baby
that cries a lot. What you can do about that?
Will you replace it? No, you cannot. We do not
want to lead to frustration. It's irrelevant. I would like
(28:06):
to present to information that you can do something about
this by saying that in the coming future, and it's
part of our vision, we would like to enable parents
with a very interesting information that we call Wisdom of Babies.
The moment we will have one hundred thousand babies, will
we will ask parents for more information if they want
(28:29):
to share, because we are really we use a strict
privacy policy. And the information we're going to ask them is,
for instance, what type of baby formula, what brand you
use of baby formula? What is the brand of your
car seats? For instance? Why do we ask because we
would like to provide you and other and future parents
more information about what is the user experience of the
(28:51):
baby with these products and services, And if we will
be able to say, for instance, that six hundred seven
hundred babies use this baby formula and God forbid, I
don't know why these babies are crying and it's a
war to feed them. They don't sleep well, they don't
like to play. But the other brand, I have no
idea why. I cannot expend why. But this baby formula
(29:12):
they like it, they eat, they sleep, everybody happy in
these carseets, the babies are crying. It's very hard to
drive on the other Cassett ten minutes the average baby
fall asleep, we will be able to present for the
very first time what is the user experience of babies,
because nowadays the babies are not part of the decision
making when you purchase for them stuff toys, goods, books,
(29:35):
and it's a four hundred billion dollar market worldwide. So
it's very easy to use several thousand babies to tell
the other worlds, the whole parrots, what is going on there,
because nowadays most of the decisions are by what happen
is going on in TikTok or Instagram, and the influences
tells you what is good for your baby. I think
we can do better.
Speaker 2 (29:56):
That's great, Please stand off. Can you please tell us
how much a Laura casts and is there a subscription
on top of the core cast?
Speaker 5 (30:03):
The current model is three hundred dollars in the US
and there is no subscription right now. In the future,
I believe that we will have a different models, but
right now this is the only model we have. You
purchased the Laura, you use the app, no other expenses, okay?
Speaker 2 (30:17):
And what's the best website?
Speaker 5 (30:19):
Little one dot Care the company's website. You can learn
more about the features the app and purchase the product.
Speaker 2 (30:24):
All right, Little one dot Care. And what does that mean?
Speaker 3 (30:27):
Laura?
Speaker 5 (30:27):
Oh my goodness. Laura is the name of the very
first baby who practiced and used the Laura during the
Early Adopted program we ran a while ago. This baby
girl used the product for a year and we wanted
to have initial e L for the name, and it's
it's happened the very same girl because we wanted ee
(30:48):
L as initial because of the term elephants. We believe
we see in the elephant, which is our logo, a family.
It's a family and of very strong animals that live
in communities, very sensitive one to other, protective family that
listened for distance, and very sensitive to each with a
(31:08):
very good memory. And we use the behavior of the
elephants to develop a technology that you do the samful
people and Laura is all. That's gil.
Speaker 2 (31:20):
That's great.
Speaker 5 (31:20):
Thank you for this interesting question.
Speaker 2 (31:22):
Thank you so much for your time, Mommy.
Speaker 5 (31:24):
Thank you Mark for hosting me. It was lovely to
talk to you.
Speaker 2 (31:27):
When we return on tech it out, as promised, we're
going to play the second F one related interview we
started this last week. I was in Italy attending a
Formula one practice race ahead of the Grand Prix. So
we're going to play an interview with Ruth Buscom. She
is an F one presenter on TV, but not just that,
she's an engineer. She's partnered with Amazon Web Services to
study telemetry on race cars with one of the Ferrari teams.
(31:50):
Pretty wild stuff. Hey, if you want to reach out
on social media to let me know what you think
of the show, if you've got any suggestions for upcoming
guests or topics, we'd love to hear from you. I'm
on x, Instagram, threads, blue Sky, Facebook, LinkedIn, YouTube, TikTok,
and a few others. It's Mark Saltzman, m R C
S A L T Z M A N Mark with
(32:13):
us C Saltsman with A Z. I always love hearing
from tech it Out listeners. Be sure to let me
know where you're tuning into the show from what city.
Maybe you've got a favorite talk radio station there, or
you're listening in on podcast form. Tech it Out is
powered by Visa. Securing the world's payments is priority one.
Head on over to Visa dot com slash security to
(32:33):
learn more. Speaking of security, don't forget to also back
up your important files on a regular basis. Sand Disc
is also an awesome partner of mine on this show
for full transparency. Being on the road for almost two weeks,
first Italy and now in Taiwan, I'm always backing up
things just in case something happens to my laptop, So
I've got a little sand disc flash drive sticking out
(32:53):
of the side of my laptop. But sand disk is
not just about backup. As we heard with last week's
interview about gaming for all the major consoles and PCs
can also game right off of these expandable storage solutions.
Love it sanddisk dot com has more all right, we
get some more F one racing when we return on
check it out.
Speaker 1 (33:11):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram, Listen
to check it out whenever you want.
Speaker 2 (33:27):
I'm here with Ruth WesCom Formula one race strategists and
presenter for F one TV for about a year now. Congrats.
Ruth is also an AWS Motorsports Ambassador and technical advisor
and self professed data nerd. Love it. Speaking of data,
you said you've been covering F one for a long
time as an engineer working with different teams, but I
believe you said to us that AI machine learning data
(33:49):
analysis has probably been one of the most significant changes
in the sport.
Speaker 6 (33:54):
Yeah, I think, and certainly in my time. I can't
speak for the first fifty or sixty years of but
in my fifteen years and the sport, you know, the
onset in my world of race strategy and geeking out
of data, JENAI is such a cool tool that's enabling.
Speaker 3 (34:10):
Us to do more with less.
Speaker 6 (34:12):
I mean, it's it's slightly annoying because now you're able
to produce produce kind of data sets that would take
you reams of weeks to do, but also very cool
to know that you actually have this kind of whole
new suite of tools at your fingertips and you don't
need to have hoards and hordes of kind of resource
to be able to access it.
Speaker 2 (34:30):
And the benefits, I guess are twofold. It's for the
racers themselves, like the teams, the drivers, as well as
for fan engagement. You know you're talking F one. Data
is bliss, not ignorance is bliss. So first for the teams,
they want to know how to shave off these little milliseconds.
And so with your work that you do with AWS
and prior to that, how do you help those folks?
(34:50):
And then we'll talk about fan engagement, How does AI
and data help, How does AWS help empower these teams?
Speaker 6 (34:57):
So AWS works with Scuda Referrari their team partner, and
just like any partner, what they're there is to help
them do their job marginally better. Obviously, you know we
don't talk about secrets of what teams are doing, but
if you look at some of the ways in which
Formula one races have been decided in the last season,
we saw a really great victory by Charles, the clerk
of scutere Ferrari last year in the Italian Grand Prix
(35:19):
in Monza, and the team credited their ability to model
the tires actually with working with their technical partner to
be able to predict the new tarmac effect and the
high track temperatures marginally.
Speaker 3 (35:32):
Better than their competitors, which is all you need.
Speaker 6 (35:34):
In Formula one, where they predicted it to be a
one stop race, they were correct and their competitors did
the two stop up.
Speaker 2 (35:41):
So there are several sensors on every FE vehicle, including
nearer on the tires, that give real time information including
when is the optimal time to replace the tires. It's
just one of many several thousand things, right, is that
an example? Like when you say tires, it's when to
change them, or the right tires for the right track,
the right ass faults on.
Speaker 6 (36:01):
Yeah, I wish it was that Easy's a lot more
to complicated than that. But in terms of basically predicting
the difference between correlation and causality, in terms of trying
to predict slightly better than your combator, how a million
degree of freedom system that's highly nonlinear is going to behave?
Speaker 2 (36:19):
Yeah, And as a tech is changing how we're watching
the games. We're now streaming multiple camera angles in many
cases various audio tracks you can choose from. Talk about
please how AWS is allowing F one fans from around
the world to be better engaged with the sport.
Speaker 6 (36:34):
So we have as Formula one about seven hundred and
fifty million.
Speaker 3 (36:37):
Viewers every season.
Speaker 6 (36:38):
That's about one in eight people on Earth watching Formula one.
And a lot of what we do is really technical,
it's really data. You know, We've got like probably a
five kilometer three mile track on average, so it's really
important that we bring the numbers to life where it's
really important that we show the story not just through
images but through data, and AWS is able to do that.
(36:59):
With their insights in Formula one, we're able to extract
key data points. We're able to predict when battles might
be able to happen on check, predict what overtakes is
going to be happened, predict pit battles.
Speaker 5 (37:08):
We're able to extract key stats.
Speaker 6 (37:10):
That I help to understand the significance of the racing
incidents you're seeing on screen, and also highlight when teams
make errors, when drivers make areas, and exactly where.
Speaker 5 (37:19):
And how they're losing time.
Speaker 2 (37:20):
Do we see you know those ghosting videos where you're
watching a race in real time perhaps or even if
it's a replay, and then they're overlaying it with previous races,
like what that driver did that exact track at that
exact turn. Does AWS help with things like that, because
as a visual learner, I like seeing that kind of data.
Speaker 3 (37:39):
Yeah.
Speaker 6 (37:39):
Absolutely, lots of different, lots of different ways in which
Formula one works with AWS to bring the most exciting
action on time, working together not just bringing the insights
that you see on screen, but also helping with the
actual broadcast itself and helping the race director spot what's
going on behind the scenes.
Speaker 2 (37:57):
I'm sure the predictive part is helpful too. They can
anticipate and overtake and so on. Thank you, Ruth, great
to grab a couple of minutes with you once again.
That was Ruth Buscom, a distinguished Formula one strategist who
transitioned from aerospace engineering to becoming a leading strategist for
top Formula one teams and partnering with AWS, and more
(38:18):
recently for the past year or so working as a
presenter on TV for F one, which is pretty cool. Funny.
We did that interview and then we went back to
the club that we were sitting in to watch the race,
and then I hear her voice again and I look
up and she's on TV standing in the pit talking
to one of the drivers, which was pretty cool. Wow.
What an international show this week, Formula one racing from Italy,
(38:42):
COMPUTEXT from Taiwan, and the Alora Wellness Baby Monitor now
out in the US. So, Hey, I hope you enjoyed
the program. Let me know on social media. It's Mark Saltsman,
Mark with a C, Saltsman with a Z. I hope
you have a fantastic rest of your day and I
look forward to catching up with you next weekend for
another brand new episode of Teck It Out. Bye bye
(39:03):
for now Choo.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.