Episode Transcript
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Speaker 1 (00:00):
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all, breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener, Mark tackles the latest news, reviews, and how.
Speaker 2 (00:18):
Toos to help you understand what's hot, what's.
Speaker 3 (00:21):
Not and why.
Speaker 4 (00:24):
Hey everyone, welcome to teck it Out. It's episode three
ninety four. I'm here in Bologna, Italy at an AWS event,
visiting the Ferrari factory today and attending a trial race tomorrow.
So if you're an F one fan, you're going to
love today's tech it Out because we're going to kickstart
the show in a minute with an interview about how
tech and sports go hand in hand. After that, we're
(00:47):
going to get our game on with sand Disk, who
joins us to chat about gaming storage solutions for consoles
and PCs, and finally, a new AI powered wearable for
your wrist called be Pioneer that does some wild things
for you and it's only fifty dollars.
Speaker 3 (01:03):
All of this and more on an all new.
Speaker 4 (01:05):
Tech it Out powered by Visa securing the world's payments
is priority one. I'll tell you more about Visa's anti
fraud efforts shortly, but let's officially kick off this brand
new show with our first interview. All right, So, as
I mentioned off the top of the show, I'm in Italy.
I'm here with Julie SUSA, Global head of Sports at
AWS to talk about the intersection of technology and sports.
(01:30):
Lovely to meet you, and this is a pretty exciting week,
no doubt for AWS and for sports fans.
Speaker 5 (01:35):
Absolutely it's a pleasure to be with you and it's
a pleasure to be here in Italy.
Speaker 4 (01:38):
So why don't we first talk a bit about your
role that AWS, Amazon Web Services has a dedicated global
head of sports first, and so maybe you could talk
to us about aws's role in sports.
Speaker 5 (01:49):
I mean, I think it's exciting if you think about
sports with those properties.
Speaker 2 (01:54):
Our businesses in and.
Speaker 5 (01:55):
Of themselves too, right, and they have technical needs, and
so we're in the privileged to work with customers like
the NFL and the National Hockey League and Formula one,
a PGA tour, and the list goes on.
Speaker 3 (02:07):
I've heard of some of those just small.
Speaker 5 (02:09):
Names Bundesliga in Germany, so we work with a lot
of different sports customers to help deliver technical infrastructure support,
but also helping them think about how technology can help
fuel innovation and drive business outcomes that are going to
matter to them depending on where they sit in the ecosystem.
Speaker 3 (02:25):
Speaking of driving, just as an example.
Speaker 4 (02:27):
Of how AWS, which is a cloud provider, how would
they help, say.
Speaker 3 (02:32):
An F one team. I think you have a partnership
with Ferrari for example.
Speaker 4 (02:35):
So can you give us an example in layman terms,
how AWS helps a.
Speaker 3 (02:41):
Team like Ferrari. We'll get to fan engagement in a moment.
Speaker 4 (02:43):
But the data that's collected, how is that leveraged?
Speaker 3 (02:46):
Yeah?
Speaker 5 (02:46):
I mean you're hitting on the nail on the head
there with the data. It's all rooted in data, and
I think that people don't understand how much data is
now getting collected out of sports.
Speaker 2 (02:56):
That truthullly just.
Speaker 5 (02:57):
Wasn't available when I was a kid growing up a
sports fan, right, So I always point to you know,
a typical soccer match is collecting about three.
Speaker 2 (03:05):
Point six million points of data.
Speaker 5 (03:07):
NFL has Next Gen Stats in the United States.
Speaker 2 (03:10):
That's about five.
Speaker 5 (03:11):
Hundred million points of data per season to help inform
those analytics, which we could talk about a little bit
later and formula one collecting one point one million points
of data per second off of over three hundred sensors
on those cars, right, So this is huge volumes of
data that no human is interpreting.
Speaker 1 (03:27):
Right.
Speaker 5 (03:27):
This is a job for machine learning and artificial intelligence.
And so you've got all this copious data and then
you're trying to figure out how do we make sense
of it?
Speaker 2 (03:35):
What insights can we glean?
Speaker 5 (03:36):
And the use cases are varied, right, it could be
Ferrari team strategy. How do we understand, you know, sensors
on our cars and when can they tell us when
we need to pit?
Speaker 2 (03:46):
What's our tread look like?
Speaker 5 (03:48):
One of the interesting things we saw with F one,
Ferrari is looking at this data to help drive its
insights around race strategy.
Speaker 2 (03:56):
And so you know, this is.
Speaker 5 (03:58):
Time matters, this is milliseconds matter, right, And so if
you've got a pit crew that's over rotating a particular
lug nut, that might cause instability in the engine and
take them off track quite literally, right in terms of
their race strategy. So it's really getting those insights from
the telemetry data and fueling those back into race strategy.
Speaker 4 (04:16):
As you said, every millisecond count. So if they can
find efficiencies in their races by using sensors and AI
and AWS on the back end, which is in the cloud,
it's own your servers that AWS owns throughout the world
in almost real time, they can shave off those little
precious milliseconds.
Speaker 3 (04:34):
But it's also for safety's sake.
Speaker 5 (04:36):
Yeah, I mean my favorite story about safety. Clearly there
are use cases in racing, but National Football League in
the US dedicated an awful lot of time and resources
to really improving the safety of that game. I mentioned
five hundred million points of data per season in form
next Gen stats. There are five hundred million points of
data per week that inform their Digital Athlete product, which
(04:58):
is a player health and safety portal that really helps
teams identify players that are at risk of injury and
get to them before injuries sustain, right, so you changing
up load management and training regimens.
Speaker 2 (05:08):
In the first season that they.
Speaker 5 (05:09):
Rolled that product, the Digital Athlete Portal out to all
thirty two clubs, there were seven hundred fewer miss games
by athletes and players in the league, which is fantastic.
It serves everybody, right, The players want to be on
the field playing. The owners were spend an awful lot
of money on these players want their best players on
the field, and fans certainly want to see the athleticism
of their favorite players on the field, so some sort.
Speaker 2 (05:31):
Of a win win win.
Speaker 3 (05:32):
I can ask you about fan engagement in a moment.
Speaker 4 (05:34):
But just going back to safety, I understand that there
are cameras on NFL players that know precisely how, when
and where they're hit in order to reduce things like concussions.
So all that data is being collected, even if it's
not censors. These are highly specialized, accurate cameras that can
record and then upload this data, which is really interesting.
(05:55):
But you brought up something else now, So not only
is data used by teams and perhaps individual athletes, let's
say a tennis player in order to improve their game.
Speaker 3 (06:04):
And we've talked about safety.
Speaker 4 (06:06):
But data can also be used for a fan of
say soccer or f one or hockey or basketball or football,
you name it.
Speaker 3 (06:13):
How does AWS.
Speaker 4 (06:15):
Increase the engagement for a fan, whether they're there in
person or watching a televised match.
Speaker 5 (06:21):
Really it's an interesting question, and sometimes I get the
question like as to the data too much?
Speaker 2 (06:25):
Right, is it alienating in some way for.
Speaker 3 (06:27):
Fan, not for hardcore fans.
Speaker 5 (06:28):
And you know, and I always say, like not if
we're doing it right.
Speaker 4 (06:31):
Right.
Speaker 5 (06:32):
The whole point of these insights in the data that
we put out there for fans is so that they
will be more invested in what they're watching. And I
always say, if you feel smart about what you're watching
and probably watch more of it, right, So, how do
we fuel fans with the data and the insights to
help them like sort of lean.
Speaker 2 (06:46):
Into that viewing experience?
Speaker 5 (06:48):
Next gen stats in the NFL F one insights for
Formula one, EDGIQ for NHL Bundesliga, has match facts, like
all these properties are propagating these sets of analytics that
are really to bring fans in and help them understand
what they're watching.
Speaker 3 (07:03):
My sister and brother in law are you Jeff one fans?
Speaker 4 (07:05):
And it's not unusual for my brother in law to
have a tablet on his lap while he's watching a
race on TV because he has like you know, apps
that may be powered by aws that show him more
than what you would get on the broadcast rights for
a race.
Speaker 5 (07:21):
What you can do with that data shows up in
graphics that could show up in second screen experiences and
you even think about some of the capture of that data.
It's telemetry, it's optical tracking through cameras like you talked about,
its sensors in the players and in the balls and
some of these field sports.
Speaker 2 (07:34):
But Formula one.
Speaker 5 (07:35):
Also has a f one TV right, and they have
a premiere tier now where you could pull in these
data overlays on what you're watching, and it's multicast, twenty
different camera views, so you could sort of decide how
you want to consume.
Speaker 2 (07:49):
Your race, which I think is like where we're going, right.
Speaker 5 (07:52):
If I'm going to mix my sports metaphors here, that's
where the puck is going, allowing fans to create and
produce their own game, doing the experience in a way
that feels actual and engaging for them, and that answer
for you might be very different than for me. So
I think that's where we're going to, this place of personalization,
and the data plays a.
Speaker 2 (08:10):
Big part in doing that.
Speaker 3 (08:11):
Great point.
Speaker 4 (08:12):
Just a minute left with Julie SUSA, global head of
Sports at AWS. We're here in Italy, parton some ambient
noise in our hotel. We're getting ready to tour the
Ferrari factory tomorrow and interview some key players on the
Ferrari team, and then of course watch a trial race,
a practice race, which is really exciting. You mentioned the
NFL earlier. We talked primarily about safety and other data
(08:34):
that AWS is helping to collect, analyze and deliver. But
let's also talk about something was just revealed today tied
to the NFL schedule, which I know so many people
are eagerly anticipating. So tell us about aws's role here.
Speaker 5 (08:48):
Sure, I love this. First, let me just up throw
some more numbers at you. Obviously, there are thirty two
clubs playing two hundred and seventy two games across eighteen weeks.
When the NFL is looking at putting that optimal schedule together,
twenty six thousand factors they have to consider things like
five weeks and travel times and you know, venue availability
and whatnot. That yields one quadrillion potential NFL schedules. That's
(09:12):
a crazy number.
Speaker 3 (09:13):
That is a crazy number.
Speaker 4 (09:14):
Yes, and so broadcast rights, I mean there's all kinds of.
Speaker 5 (09:17):
Things, and optimizing for ratings, I mean there's those twenty
six six thousand factors.
Speaker 2 (09:22):
I wouldn't be surprised if there's twenty seven thousand.
Speaker 5 (09:24):
Next year, right, So you're always putting new inputs in here,
and the compute power of doing all of those simulations
of like this, you know, looking at the various schedules
and whittling it down to the optimal schedule.
Speaker 2 (09:35):
That's what we help them do.
Speaker 5 (09:36):
It's a story about the NFL schedule, but it's also
a story about making sense of very large volumes of
complex data.
Speaker 4 (09:42):
Before we wrap up, AI has been such up as
word over the past two years, and it's probably more
gen AI, of which Amazon has a big hand in
as well, including Alexa Plus and some other technologies.
Speaker 3 (09:53):
But can you give us one example before I let you.
Speaker 4 (09:56):
Go, Julie, of how AI is helping sports power by
aws something that maybe our listeners didn't know about or
you called machine learning, which is a form of AI.
Speaker 5 (10:06):
Yeah, and I appreciate the distinction because AIML has been.
Speaker 2 (10:09):
Around for a long time.
Speaker 5 (10:10):
Since we're here and we're with F one, I'll talk
about track Pulse, which is what Formula one has introduced,
and it's basically a tool that lets them call all
of their real time analytics off of the track during
race as well as all of their historical data and
put forth insights that help inform the storytelling with their
broadcast partners and with.
Speaker 2 (10:30):
Their producers themselves.
Speaker 5 (10:32):
So it's all you know to understand the context of
what fans are watching and pull that up real time
that would have been previously impossible. There's nobody going out
there and be able to scour the vast trope of
historical data as well as the input like we talked
about all the data coming off those cars in real
time and surface insights to help inform the storytelling. So
trek Pulse is a generative AI tool that's really helping
(10:52):
drive operational efficiency that actually has end user value and
fan value because we're able to tell you more interests
and intricate stories.
Speaker 4 (11:01):
Love it, Julie, thank you so much. Congrats on having
a super cool and important job.
Speaker 2 (11:06):
I love it so much.
Speaker 6 (11:07):
Thank you.
Speaker 4 (11:07):
And where can our listeners go for more info on
AWS and.
Speaker 2 (11:11):
Sports aws dot com, slash.
Speaker 4 (11:13):
Sports, easyp easy All right, Thank you so much and
great to meet you.
Speaker 3 (11:17):
Thanks again, Mark, Thanks.
Speaker 4 (11:18):
So what we get our game on with sand disc
when we return after this short break.
Speaker 1 (11:24):
Listen to check it out whenever you want to find
the check it Out podcast at I Too or wherever
you get your podcasts.
Speaker 3 (11:40):
Welcome back to tech it Out.
Speaker 4 (11:42):
We cover cybersecurity a lot on this program and how
you can best protect yourself in the digital age, even
if you're not super tech savvy. One part of the
solution is securely shopping online, and so I'm thrilled about
my partnership with Visa on tech it Out as they've
made some significant investments in fraud prevent over the past
five years, as much as ten billion dollars Yes that's
(12:04):
billion with a B, to support Visa's brand promise to
protect the financial information of individuals and businesses. Zero liability
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(12:27):
global criminal enterprises. Read more about Visa and how securing
the world's payments is priority one at Visa dot com
slash Security. That's Visa dot Com slash Security. As many
of my listeners know, Sanddisk is one of my favorite
tech companies with awesome storage solutions, both internal and external,
(12:48):
whether it's for backing up files for content creators or
for entertainment purposes like gaming. Joining us to share what's
new for gamers. In particular, we've got on the line,
Jimmy Gomez. He's a former and current product marketing manager
at sand Disk, focusing on the video gaming space. Welcome
back to the show, Jimmy, good to talk to you again.
Speaker 7 (13:07):
Yeah, thanks Mark, thanks for having me.
Speaker 4 (13:09):
So, Hey, before we talk about gaming and what sand
disk solutions are for that crowd, tell us a bit
about the company sand Disc.
Speaker 7 (13:17):
Yeah. So, as many of you probably seen over the
last few years, Sandus was a brand under Western Digital,
but earlier this year we split into two separate public
companies and we split by technology. So Sandus is an
innovator in data storage solutions, whether we're making products for
the cloud all the way down to the consumer. Right
someone who says, Oh, I need a mic roristycard for
(13:38):
my new camera.
Speaker 3 (13:39):
So let's chat about sand disk for gamers.
Speaker 4 (13:42):
Storage isn't just for backing up files like we just
talked about, like documents or home movies. How are gamers
using flash based sand Disc solutions.
Speaker 7 (13:51):
Yeah, so I feel like an interesting transition that happened
when the PS five and Xbox Series X and S
came out about well five years ago now. So the
big thing that happened was gaming consoles finally transitioned from
HDDs to solid state drives right to SSDs, and then
more importantly, I should say, they transition to what we
(14:13):
call an MVME SSD. So I guess, just to be
technical to say, like, okay, what does NVMU stand for.
The actual definition is non vital memory and then the
E just means express.
Speaker 4 (14:26):
So this is like the slot that you would snap
the memory in, right, it's just more advanced slot exactly.
Speaker 7 (14:32):
Yeah, it's kind of explaining like, okay, how you're plugging
this SSD into your computer or in this case, like
in the gaming consoles.
Speaker 3 (14:41):
Got it.
Speaker 4 (14:42):
So we are talking about gaming across the board, whether
it's for PCs, even handheld PCs, which we'll start with
in a moment, as well as console gaming so PS five,
Xbox Series SNX, and Nintendo Switch and Switch to which
take memory cards. So let's start off with I believe
it's called the WD black S N seven seventy M
and that is a sand disc based NVMe SSD storage solution.
(15:06):
Is this for gaming handhelds like steam Deck or rog
ally or Legion Go from Lenovo?
Speaker 7 (15:14):
Yeah, exactly.
Speaker 1 (15:15):
So.
Speaker 7 (15:16):
The the reason we actually built the seven seventy M
is because some of the like you said, the steam
Deck and the first ace us ally, I also believe
in that even the MSI Claw, a lot of these handhelds.
Speaker 3 (15:28):
Were Yeah that's a going too, Yeah, yeah.
Speaker 7 (15:31):
They they they launched with smaller SSDs. So one thing
to know when you're looking at an envm E SSD,
a lot of times you'll see something that says m
dot two. So M dot two is what we call
the form factor, just kind of trying to tell you like, hey,
this is the size, and so it's an m dot two.
And then there's usually four numbers after that, so you'll
(15:52):
see like twenty two to eighty, which means twenty two
millimeters wide and eighty millimeters long.
Speaker 3 (15:58):
Oh cool, so fun, Yeah exactly.
Speaker 5 (16:00):
So.
Speaker 7 (16:01):
Yeah, So if you see like twenty two eighty, twenty
two thirty, right or twenty two forty two, that's what
it's trying to tell you. It's twenty two millimeters wide.
And then how long it is. So with the seven
seventy M, it is our twenty two thirty form factor,
so that means it's twenty two millimeters wide and thirty
millimeters long, so it's pretty small. So these handhelds, I
(16:21):
think they're trying to put a lot of power in it, right,
and the battery and this and that, So they opted
to have a smaller SSD inside of them, literally like
by size, right, not not talking even the capacity. So
the seven seventy M is for those gamers who you know,
maybe they've had a steam Deck or an Ally or
whatever handheld. They bought it right when it came out,
(16:43):
and they bought maybe a five hundred gig capacity or
a one tearabyte, and now they're starting to run out
of storage. And like, I think all of those products
that they have micro SD or sd SD slots, so
you could use an SD card, which you know, Sandus
does make those as well. I want to steer away
from that, but the seven to seventy M is for
(17:03):
someone who's like, hey, you know, I want to put
a two terrbyte VME in my device. That will likely
be a bit of a speed upgrade, but also a
capacity upgrade, So it's definitely for those who are looking
to add more SSD storage instead of a micro risty card.
Speaker 3 (17:22):
Yeah, and games are getting bigger, so.
Speaker 4 (17:25):
I mean, oh absolutely, like over one hundred gigs in
many instances, So you need that extra storage or you're
going to have to delete games you still want to
play in order to install new ones, which no one wants.
So that's the s N seven seventy M. It's for
handheld gaming systems. Let's now pivot and talk about the
w D Black SN seventy one hundred and VME SSD.
(17:47):
And again, I know it might be confusing for our
audience because we just said how sand disks split from
Western Digital, but it is still branded as w D Black,
which is like the gaming line right.
Speaker 7 (17:56):
Yeah, so any WD black you know flash product or
SSD products, we are making those right now. We split
by technology, but we're still currently using the same Western
Digital brand.
Speaker 3 (18:09):
The naming convention, Yeah, I get it. We'll learn all
about that product when we return on teck it out.
Speaker 1 (18:15):
Want to follow Mark Google Mark with a C and
Saltzman with a Z. Breaking down geeks peak into street speak.
Speaker 2 (18:33):
This is check it out to check it out with.
Speaker 1 (18:35):
Technology columnist, author, and TV personality Mark Saltzman.
Speaker 3 (18:39):
Welcome back to teck it Out. We're trying with Jimmy Gomez.
Speaker 4 (18:43):
He is a product marketing manager at sand Disk who
focuses mostly on the video game space. We're talking about
sand Disk solutions, flash based solutions for both PC gamers
as well as console players as well. All Right, so
it's called the s N seventy one hundred. Is this
also for PCs or is this for consoles?
Speaker 7 (19:01):
Yeah, so the seventy one hundred is for PCs, laptops
and some of the gaming handhelds. So I mentioned that
a lot of those gaming handhelds they do use the
twenty two to thirty form factor, but we have seen
it's the Aceus rog ally X so I think they
launched that last summer. So that one they decided to
(19:23):
change the SSD requirement from a twenty two to thirty
to a twenty two eighty. So twenty two eighty is
kind of like the normal SSD form factor, if you will,
like the normal size that you would see. So when
we built the seventy one hundred, it wasn't necessarily just
for that handheld. But what's really unique about the seventy
one hundred is that it is what we call a
(19:45):
d ram less drive, and so d RAM or other
people would know it just as your RAM in your computer.
You can put d RAM on your SSD to give
it a bit of a performance bump, right, it'll make
it go faster. You can get more performance out of drive,
but that comes at a little bit of a cost,
meaning like it takes a little bit more power, it
generates a little bit more heat. Again, you do this
(20:07):
when maybe your NAND technology, like the actual memory on
your drive can't go as fast as you want it.
But with the seventy one hundred, it's our new NAND,
so it's our BIS eight technology that that is our
ip our intellectual property. But we're able to get a
lot of performance out of it, meaning we didn't feel
like we needed the d RAM on the drive. So
how that translates for someone like a customer, is that
(20:30):
that makes it more power efficient, right, So it draws
less power, but you're getting more performance.
Speaker 4 (20:35):
Which is important for portable computing like a laptop or
a handheld gaming system battery life.
Speaker 7 (20:40):
When we think of like our d ramless drives like
this one, the seventy one hundred. It is for that, like, hey,
it's someone who you know using a battery power device.
So if it is a handheld that can take a
twenty two eighty form factor, or if it's a laptop,
especially like a gaming laptop, obviously you can put it
in your desktop, no problems there. But yeah, it is
definitely an option for someone of getting really good performance,
(21:02):
a little bit lighter on your pocket, a little bit
more cost effective. And then, like I said, the power
efficiencies is a can be a big component.
Speaker 4 (21:09):
With that in mind, when don't we end off on
two more categories. So there's the w T Black SN
eight fifty P I believe it's called P four PlayStation maybe,
and then there's also the SN eight fifty X. Again,
forgive the jargon soup everyone, These are just the model
numbers that you may want to jot down and make
a mental note if you've got one of these machines.
Speaker 3 (21:29):
And there's also the eighty one hundred.
Speaker 4 (21:31):
So maybe tell us a little bit about some of
these other gaming related Sandus solutions.
Speaker 7 (21:35):
Yeah, absolutely, as you said, Yeah, so the w Black
SNA fifty P and VMSST we built it for the
PlayStation five. So this is a PlayStation branded product. So
when you look at the box, you'll you'll see like
it's it's a little bit it's whites versus a lot
of our other WD black products are a black box.
But it has a PlayStation logo not only on the box,
(21:55):
it has it on the product itself. So this is
an officially licensed product, meaning that Sony has made us
do a bunch of testing and a bunch of kind
of confirmation that this product will work in your PS five.
You don't have to worry. We've done all the testing
for you, like there's no compatibility issues or you have
to worry, Oh man, I hope this fits in my
(22:16):
PS five. It will. And again so that that's one
of our licensed products. You can get all the way
up to eight terabytes of capacity.
Speaker 3 (22:23):
Wow, right for solid state that's a lot. That's great.
Speaker 7 (22:26):
Yeah, So like if you have the original PS five
that came with just under a terabyte of storage, right,
if you put an eight terabyte there, you've just eight
x you know, you eight times increased your your available capacity.
And yeah, and the last thing I'll say about that.
What's great about it is you can play games directly
off the drive. No, no, no, yeah, there's other solutions you
(22:47):
could do where you could store your PS five games
on it, but then you can't actually play your games
off of it. You'd have to transfer it back to
the internal storage of the console. Where with an eight
fifty P it's just like, hey, yeah, I just put
you know x amount, you know, whether one, two, four,
eight terabytes. I just put that much more storage that
I can play, I can download and play games directly
off of it.
Speaker 4 (23:07):
It's great because it's adding to the longevity of the console.
Speaker 3 (23:11):
Yeah, exactly.
Speaker 4 (23:12):
And then what about SN eight fifty X and SN
eighty one hundred.
Speaker 7 (23:16):
So yeah, if we want to move to w black
SNA fifty x. So A fidy x was a product
we launched almost three years ago now, and what was
important about that product at the time was that, you know,
this was the fastest drive that we made. So it's
an MVME SSD. And then sorry everyone listening, I'm going
to throw one more, maybe a technical term out there.
Speaker 3 (23:33):
Yeah, it's called PCIe.
Speaker 7 (23:35):
So I think the best way to think of it
is like your m dot two slot on your gaming
console or your laptop or your desktop, Like that's what
we would call the NVMe slot.
Speaker 4 (23:46):
Right.
Speaker 7 (23:46):
But then PCIe is how the drive communicates to your processor. Right,
So you'll hear terms or if you're looking things up
and you're like, what is this PCIe lanes? Right, So
what PCEE stands for is peripher component Interconnect Express right. Again,
like the lowercase E means express, but it is how
(24:07):
the drive communicates to the rest of the system. We're
at a point now where we are at PCIe five
point zero, or people will call it Gen five. So
SNATE fifty X is a Gen four drive. So this
goes seventy three hundred megabytes per second, and this is
the fastest Gen four drive that we make, so it
has either non heat sync or heat sync options. It's
(24:28):
definitely a really good option for maybe someone who probably
built a computer at the beginning of COVID and maybe
just is looking for an SSD upgrade, and eight fifty
X would be a really good option for that. For
those people who are like, hey, you know, i did
build a computer maybe five years ago, six years ago,
but now I'm looking to build a new computer. Now
fast forward from twenty twenty. A lot of the components,
(24:51):
you know, including your CPU. You know, your processor, your
graphics cards, your RAM, everything now is starting to transition
to PCIe Gen five. The biggest thing to know between
Gen four and Gen five is the speed with Gen
five doubles. So the like theoretical limits of Gen four
is about eight thousand megabytes per second, and then the
(25:11):
theoretical limit of Gen five is sixteen thousand megabytes per second.
So this is talking about basically, like you know, in
terms of storage, right, how fast memory can be transferred.
The market's kind of transitioning to Gen five, and then
that's where our newest product that we just launched this
week is w Black SN eighty one hundred. This ENVMESSD
(25:33):
is our PCEE Gen five device. What's really awesome about
it is that it's two times faster than eight fifty x.
This drive eighty one hundred will get up to fourteen thousand,
nine hundred megabytes per seconds, where eight to dy x
is seven three hundred megabytes per second. So it's really exciting.
We're kind of bringing this new drive for maybe more
(25:55):
of those you know, hardcore PC gamers. If you go
to either standis dot com or or if you go
in your search browser and just search for the sand
dis store you'll be able to find all of these
great gaming products.
Speaker 4 (26:06):
Thank you so much for carving out some time to
chat Jimmy. Good to catch up with you again and
really great info. Thanks again, Yeah, thanks for having me.
Appreciate it. We'll learn all about the B Pioneer wearable
AI device when we return on TECHADEC.
Speaker 3 (26:20):
Breaking down GeekSpeak into street speak.
Speaker 8 (26:23):
Check it out closeted by Mark Saltzman.
Speaker 4 (26:36):
Welcome back everyone, you're listening to check it out. There's
an exciting new category of AI powered wearable technology, and
one such solution is called the B Pioneer, which I
just saw for the first time the other week, and
I think you're going to be blown away after learning
what it can do from B the folks behind the
B Pioneer. We're joined on the line by Maria Zolo,
(26:57):
she's CEO of the company. Thanks for your time, Yeah,
I appreciate it.
Speaker 6 (27:01):
Thank you.
Speaker 5 (27:01):
Mark.
Speaker 4 (27:01):
So, before we talk about BE Pioneer and for our listeners,
be just like the insect, please tell us a bit
about this emerging category of AI wearables sort of at
a high level.
Speaker 6 (27:12):
I think right now everybody is trying to enhance themselves
with wearables. So how actually we can use wearables to
make our life better or ourself more powerful in a way.
So from smart trackers, health trackers to you know, like
wearables as be we give the power now to the
(27:32):
person to be a best version of themselves.
Speaker 4 (27:35):
So wearables that contract your fitness, your health, or even
your sleep, I see the benefit of all that. This, however,
is a bit different. It's an AI powered device that
is a companion to your phone, if I'm not mistaken,
And what does it do?
Speaker 3 (27:50):
What does an AI wearable do? Like BE Pioneer, our
focus is not.
Speaker 6 (27:54):
The wearable itself. I want to just make it clear.
Our focus is the software for us is a way
where we understand the user better. Because the main focus
is how Indian AI can understand everything about you and
have the context of your life that you know, perhaps
doesn't have or a normal chatbot doesn't have. So we
(28:19):
build the B Pioneer as a way to stay around
the user, learn the user, understand what the user does.
It's routines, the highlights, the conversations, and we take all
of that information to build these amazing personal AI memory
that knows everything about you and after that we try
(28:41):
to understand how now that we know all the information
about the user, how we can predict actions for the user,
so how actually we can be really helpful, useful remind
things to the user that sometimes it forgots, or even
do action on his behalf.
Speaker 4 (28:57):
All right, So it's a risk mounted device. It looks
like a little bracelet that they would wear that has
a microphone. But the secret sauce, if you will, is
the software that is the app and the platform.
Speaker 3 (29:08):
But it's recording conversations.
Speaker 4 (29:10):
So when I saw it, I was having a coffee
with a colleague of yours, Maria, and he was wearing
this device and he showed me in real time the
conversation was transcribed into text on his mobile phone. Can
it give you like reminders, Hey, don't forget Mark. You
know Mark brought up this radio and podcast opportunity. Don't
forget to follow up with him? Or should I add
(29:30):
this to your calendar? What is done with that conversation?
Speaker 6 (29:33):
Absolutely? So the wearab only seven days battery life. We
work it a lot around that because of our users
love a long battery and it's something that we are
really devoted to keep from the conversations. We created summarizations
of the conversations that you already had that you just had.
From there, we understand the highlights of the conversations or
(29:55):
what was discussed, and we suggest to do some actionable
to do after the converse stations, so the user has
the overview of every single conversation that had during the day,
and at the end of the day we do a
summary of their day. More conversations you have, more big
will understand you.
Speaker 4 (30:12):
I write a lot for aging adults. I write for
aarp and Zoomer in Canada, which is a similar platform
for those fifty five plus, and I love the idea
of a device that cannot just transcribe everything and set
reminders for you, but also summarize everything like these these
actionable elements for those who may need some assistance in
(30:33):
this space. I think that's a wonderful tool. But it
could be for anyone, right It could be a business
person who's having a meeting, or a student who's sitting
down with a professor and chatting.
Speaker 3 (30:43):
Yeah.
Speaker 6 (30:44):
Absolutely, we I'm actually surprised every day about how many
use cases we're discovering directly from our community. I'm reading
amazing stories on our discore channel where they send us
feedbacks or you know, on our email and our customers
are using B for for example, ADHD purposes students that
(31:06):
have difficulties on studying and they're using B to make
themselves more present during the lessons. Or for example, we
have another category of neurodivergent people that they use BE
to understand better the conversations that they had. Or another
one that actually it's something that every time I'm amazed
and you know, give me really excited and give me
(31:29):
purpose is people that are using B after that for example,
they had some accidents. For example, I remember now one
user had a stroke and has difficulties in memory, and
it used BE on daily basis because give to him,
you know, this overview about the day that sometimes it
doesn't can keep by himself. Others, for example, are giving
(31:51):
B to their parents because they are old and sometimes
they forget things. Another one is self reflection. So now
that B knows everything about me, how actually you know
how I change over time? How do I feel, do
I feel better? What makes me stressed? What makes me happy?
And we can give you that overview to you. So
even though we started you know with transcriptions and summarizations
(32:15):
of the conversation. So some use cases as the ones
that you were mentioning, like the professional or students, are
more clear. From the other side, I can see that
if you use b over time, that gives you know
to your personality, the real identity of you, and you
can do many things.
Speaker 4 (32:32):
With that because it's leveraging artificial intelligence, Maria. Can it
also convert languages from one into another?
Speaker 6 (32:39):
Yes?
Speaker 4 (32:39):
Absolutely, So if I'm traveling, could I leverage something like
be Pioneer to give me the English translation?
Speaker 1 (32:46):
Yeah?
Speaker 6 (32:46):
Absolutely, indeed, Like English is not my mother tongue, I
speak three languages a day. I'm Italian, but my mother
is Spanish, so I speak Spanish with the Italian with
some of my friends, and English for work and be
under and all the languages at once. So you know,
that's really important for me, and you know, I wanted
to keep the same identity for the ape sas.
Speaker 3 (33:08):
More about the be wearable when we return, stay with us.
Speaker 1 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 4 (33:27):
We're learning about the Pioneer. This is both a wearable
and an app an AI powered device and software that
you wear, and it will not just record your conversations,
but it'll summarize that, transcribe conversation for you. It can
translate languages, generate reminders, to do lists, self reflection as.
Speaker 3 (33:48):
We're learning from Maria.
Speaker 4 (33:49):
So I know that there are probably some listeners right
now concerned about conversations being recorded. How does BE get
around any kind of privacy concerns there?
Speaker 6 (33:58):
Actually, we take Trive this super seriously and we want
to protect our customers and users from day one. So
what we do is we give to them the power
to delay every conversations, every summary. They always can mute
or on mute the B when they want, so BE
learns what actually they want. On top of that, we
(34:19):
never take the audio, meaning that every time that we
hear a conversation B transcribed and we get rid of
the audio, we never store it. And on top of that,
as a mission of the company, we will never sell
the data, so we will not give that to others,
We will not monetize from it. We want, you know,
to have privacy of our users as first, but also
(34:43):
do the best for them.
Speaker 4 (34:44):
Does it go up to PA's cloud or is this
all handled on the device like on your smartphone for example,
or on the bracelet itself.
Speaker 6 (34:53):
So for now it's going to the cloud, but actually
we will move everything and then actually I already saw
that our mission is to move everything locally, so we
have as well another version we're using local at the
moment is not ready yet, so flugging that. But the
idea is actually how b will never see, never touch
(35:13):
any sort of data of the user.
Speaker 3 (35:16):
That's great, thanks for that.
Speaker 4 (35:17):
You mentioned battery life could be as long as seven days,
which is remarkable for wearable technology. If it's transcribing the
audio in real time. I know it's not keeping the
audio recordings, but doesn't that take up a lot of
battery to always be listening or is this something where
you're finding your users or turning it on and off
throughout the day.
Speaker 6 (35:33):
Yeah. Actually, our butttery is something that we are super
proud of because we put a lot of effort on
working on it. And it's true at the beginning we
were taking some power, but we made a few tweaks
and changes and now the processing is actually not that
heavy on the app, so it really minimized the battery drain.
Speaker 4 (35:53):
Dumb question, perhaps, Maria, since it's very software heavy, it's
the app. Can you not just use the microphone on
your iPhone or Android phone instead of wearing this device?
Speaker 6 (36:03):
That's a really good question the different investors they ask
to me because you know, like building hardware is not easy,
so the question is like why you're just not building
an up. But the reality is that for example, if
you're using just your phone and you want to listen
to music, the music will take over the microphone, or
if you're receiving a call, then audio will stop right
(36:26):
good point, So it will will not give you know,
to the be the full idea of you. And on
top of that that will really drain the battery of
your phone if we are always on your microphone from
your iPhone for example. Other than that, the idea for
us is also like ambient So how actually we can
capture and understanding and learn things about you from you know,
(36:48):
your surroundings. So now is audio, but maybe in the
future will be cameras or videos. So as a concept
and as a mission, is how we can understand the
customers as a whole.
Speaker 4 (37:01):
What about battery life on your phone itself? Does it
impact your iPhone or Android devices? Battery when this is
running a lot when you've got the when you've got
the B Pioneer working.
Speaker 6 (37:13):
So in the initial versions, yes, so when we were
testing the V one or the beta last year, it's
something that we cared a lot and was actually draining
a bit the battery right now. Of course it has
some impacts, but as for example, it will have the
Apple Watch, so we are not that different from other
wearables like our Apple Watch. You know, like you're using
(37:35):
Bluetooth to connect with the wearable. It stays there all day.
Has an impact, but it's really minimal.
Speaker 4 (37:41):
And finally, what's the best website to learn more and
to order be pioneer?
Speaker 6 (37:45):
Of course, bid a computer. It's fifty dollars. Currently we're
sold out, but ship as Constance we can or Legion
and yeah, check it out.
Speaker 3 (37:55):
All right, B dot computer. That's that's all you need
to know.
Speaker 4 (37:58):
Thank you so much for your time, really appreciate it,
and congrats on the initial success of this say I wearable.
Speaker 6 (38:04):
Thank you so much, Mark.
Speaker 4 (38:06):
And thank you for tuning in too, tech it out.
Hope you enjoyed the program today with a variety of
topics and guests. I look forward to chatting with you
next weekend when I'll be in Taiwan. Yep, you're truly
traveling a lot. But yeah, we're going to have another
Amazon another AWS interview next weekend as well. If you
want to hit me up on social media if you've
(38:26):
got any tech questions for me or for my guests,
I can be found on all the big platforms. My
name is Mark Saltsman, Mark with a C, Saltsman with
a Z. I'm on x formerly, Twitter, Facebook, LinkedIn, Instagram, Threads,
Blue Sky, YouTube, TikTok.
Speaker 3 (38:44):
And a few others. I think I missed some in there. Anyhow,
I look forward to hearing from you.
Speaker 4 (38:47):
Also, let me know where you're tuning into the show
from if you're listening by a podcast or on your
local talk radio station. Always love hearing from listeners. All
the best, everyone, have a fantastic week ahead, and I
look forward to catch up with you next time for
another brand new episode of Tack It Out.
Speaker 3 (39:04):
Cho Out for now