October 10, 2025 • 39 mins
- Shawnee Delaney, co-host of a new 12-episode LifeLock series on YouTube called Control Room, joins is to chat about the latest cyber threats and how to fight back.
- HP has a bunch of new hardware, for work and play, and so we turn to tech lifestyle expert Mario Armstrong for the deets
- Organizations are using AI more than ever before, but there’s a trust issue. Marinela Profi, Global AI Strategy Lead at SAS, shares some surprising findings of a recent survey
- Thank you to Visa, Norton, and Sandisk for your support!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all. Breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener. Mark tackles the latest news, reviews, and
how toos to help you understand what's hot, what's not
(00:22):
and why.
Speaker 2 (00:24):
Hey everyone, welcome to tech it Out, Episode four fifteen.
I hope you're all doing great today. It is a
crazy busy time in the tech world. As you may
or may not know, Amazon had another huge Prime Day
event last week, and Video, the graphics chip maker, seems
to be taking over the world. They inked even more
(00:44):
partnerships with AI companies, Apple sold a bunch of iPhone
seventeen's Big Shocker, and tech brands, of course, are gearing
up for the holidays already, even though it's only mid October. Anyhow,
we have a great show planned for you this week.
I'm really excited about this week's episode. Over the next
hour before I tell you who's on standby. As I
(01:05):
mentioned last week, I'm so thrilled that Norton, the leaders
in cybersecurity, are now an official partner on tech it Out.
As you know, Norton has a suite of products to
protect you and your identity. They have anti malware formerly
known as antivirus right all kinds of malicious software. They
protect you from LifeLock, personal protection, a virtual private network
(01:27):
or VPN so you can stay private when you're on
the web and out of the eyes of nefarious types.
They have a password manager and much more. And so
Norton is now part of the tech it Out family,
along with another company that keeps you safe, Visa, whom
we heard from last week when I interviewed Michael Nevski
from the company about the gig economy, how people like
(01:48):
to be paid when they work for themselves. And you
can hear that interview, by the way, on demand from
your favorite podcast platform like Spotify or Apple, Amazon, Audible, iHeartRadio, tune.
Speaker 3 (01:59):
In, Spreaker, and so on.
Speaker 2 (02:01):
It's the October third episode, or if you keep track
of the tech it Out numbers, it's episode four four.
Speaker 3 (02:08):
Team speaking of Norton.
Speaker 2 (02:10):
In about two minutes from now, our first interview will
be with one of the hosts of a new LifeLock
show on YouTube. It's called Control Room. And so I'm
looking forward to that. I'll introduce you to Shane in
a moment, but we're going to talk about October being
Cybersecurity Awareness month, how AI is making things tougher for us,
and how to fight back, which incidentally includes AI actually
(02:33):
as it's baked into various Norton solutions, even though you
don't need to be tech savvy to use them. Also
this hour, tech lifestyle expert Mario Armstrong will join us
to tell us what's new from HP for work and play,
including portable monitors, which are becoming very trendy. We'll cover
what they are and why they're popular today. Mario will
(02:53):
also talk about how HP is leveraging AI to help
us print what we want and not waste our AI and.
Speaker 3 (03:00):
Paper on things we don't.
Speaker 2 (03:02):
After that, and speaking of AI, boyd you sense a
theme here, folks, we'll talk about businesses that are embracing
AI for productivity's sake and efficiency's sake, but interestingly not
fully trusting AI, so there's a bit of a disconnect there.
We'll talk with the company SaaS a leading organization when
it comes to data and AI, to hear the results
(03:24):
of our recent survey about AI, adoption in the workplace,
all of this and more on a brand new tech
it out. So let's officially kick things off with our
first interview. October, as you may recall, is Cybersecurity Awareness
Month a great time to discuss some of the latest
threats out there in cyberspace and just as important to
(03:44):
go over ways to avoid becoming a victim, even if
you're more tech shy than tech savvy. On the line
to share some suggestions is Shannie Delaney, co host of
a brand new twelve episode LifeLock series on YouTube called
Control Room, which is very exciting for you.
Speaker 3 (03:58):
Shanne, Thank you so much for your time and congrats.
Speaker 4 (04:01):
Thank you. I'm super excited to be here.
Speaker 2 (04:03):
Before we talk about October being Cybersecurity Awareness Month, tell
us about Control Room.
Speaker 3 (04:08):
What's it all about?
Speaker 4 (04:09):
So last year marked a record shattering year for identity
theft and fraud in the United States, impacting over eighteen
million Americans. In fact, identity theft incidents are now occurring
every four point nine seconds on average in the US.
It's terrifying. Control Room is Lifelock's response to the rising
identity threats, and I'm thrilled to be a part of
(04:31):
this because the average person can't keep up with the
myriad threats to them and their families. Heck, security professionals
struggle as well, so we want to make sure everyone
can have the knowledge to protect themselves. This is why
LifeLock is rolling out a new YouTube series called Control Room,
and I'll be co hosting it, as you mentioned, with
Tyler Gray, who's a former Army ranger and Delta operator,
(04:52):
and each week we'll sit down with some of the
sharpest minds in cybersecurity policy and consumer protection to talk
about what's really happening. America is under active attack from
nation states to fraud rings to organized criminal groups. It
really touches everyone today. So this isn't just identity theft,
it's deep fakes, account takeovers, business email compromise, medical and
(05:17):
benefits for odd data broker abuse. I could go on
and on and on, so it really looks at the
whole threat landscape. And for me, what is extra special
about the series is that we've been able to bring
in insider expertise people are really excited about, coupled with
real world stories and all in plane English, so you
don't have to be a tech whiz to understand and
the show covers how these attackers are reshaping how all
(05:39):
of us live and work and trust, and what you
can do about it right now. So, if you or
someone you love wants practical advice, you know, without the panic,
I would love for people to check it out.
Speaker 2 (05:50):
Awesome, all right, it's called Control Room. They can find
it on YouTube. In fact, it's at YouTube dot com
slash LifeLock. That's the url, so simply YouTube dot com
slash LifeLock. And as you said, the threats are growing.
Yet the answer is not to unplug and live like
a lutite. We need the internet, We need our devices
in order to work and communicate in today's day and age.
(06:13):
So the answer isn't avoiding it all. It's just managing
it with some help from you and your co host
Tyler Gray.
Speaker 3 (06:20):
How do we tune in and how often is the
new show?
Speaker 4 (06:22):
Yeah, so we are going to be dropping episodes weekly
on YouTube. Like you mentioned, you can also follow LifeLock
on social media. You can subscribe to the LifeLock YouTube
channel and you'll get all the updates there.
Speaker 2 (06:33):
Okay, awesome, So let's now pivot and talk about cybersecurity
awareness in October again. As I mentioned it's Cybersecurity Awareness Month.
I guess it's as good a time as any to discuss.
It doesn't necessarily need to be tied to this month.
It's a great reminder to go through a checklist to
help protect yourself.
Speaker 4 (06:51):
Yeah, oh, absolutely. October. As you said, for people who've
never heard of this is Cybersecurity Awareness Month, And the
way I like to describe it is this kind of
like the annual flu shot for your digital life.
Speaker 3 (07:03):
Love that.
Speaker 4 (07:03):
So for people who aren't familiar with it, this was
launched in two thousand and four by the Department of
Homeland Security and the National Cybersecurity Alliance, and it really
is just a nationwide reminder to do the boring things
that stop most attacks. Have strong, unique passwords, turn on updates,
turn on MFA, back up your stuff, and then before
(07:25):
you click, say I'll verify, you know, double check. It
lands really perfectly before the holidays, because we all know
that phishing and travel and rushed decisions and you know,
the holidays stress, everything's spiking and so this is the
busiest time of year for scammers, and so companies lean
in really hard this month. Many of them will have
(07:46):
weekly tip campaigns and speakers. I do many talks a week,
short videos and report of phish contests with prizes, things
like that. So kind of like what you were saying,
it's here to stress that cyber threats are no longer rare.
They're not abstract, they're constant, they're personal, and they're increasingly convincing.
Speaker 2 (08:03):
And they're not just hitting businesses or governments. It's happening
to regular consumers. MFA stands for multi factor authentication. That's
when you get a one time code sent to your
mobile device that you also need to type in along
with your password when you're trying to access your online accounts.
It's an extra layer of protection. I like to say
that MFA or multi factor authentication, combines something you know,
(08:25):
which is your password, with something you have like your phone.
Speaker 4 (08:28):
Yeah, and if I can add I know, like I
touched on it being the boring stuff. Everyone's heard about
how strong unique passwords and all this stuff, and they
kind of roll their eyes, But this is what thread
actors really rely on. So if you just take a
couple basic steps to make it harder for thread actors
to target you to steal your identity, it's kind of
I call it the security onion. You just add layer
(08:50):
after layer and it makes it harder for thread actors
to go after you, and they'll go after the next
person that has.
Speaker 3 (08:54):
No protection, no doubt.
Speaker 2 (08:56):
And AI arguably is making things worse for us. I mean,
it's helping us on one end, but on the other end,
empowering cyber criminals to write more convincing phishing emails that
look more legit that it's really from your bank when
it's not, and other ways of targeting us.
Speaker 3 (09:11):
Is that fair. AI is helping these cyber criminals.
Speaker 4 (09:14):
Absolutely. AI helps both sides. And the bottom line is
people like to blame AI for some of this stuff,
but AI didn't invent new cons. It just really turbocharged
the old ones. When you look at it, you have
to look at it as really a double edged sword.
So on one hand, it's helping cybersecurity experts analyzed threats
better and faster than ever. There's some incredible technology out
(09:35):
there to help security teams. But on the other hand,
it's giving scammers really powerful new tools and it's lowered
the barrier to entry for anyone with the laptop and
some motivation. So when you think of scams, it's super
charged to these scams, so cyber criminals can create deep,
big voices or fake videos or phishing messages that are
impossible or nearly impossible to tell from the real thing.
(09:57):
And with that technology evolving every day, I mean really,
you read the news every day, there's some new something great.
It just makes identity theft and fraud much easier to
pull off and much harder for people to detect on
their own.
Speaker 2 (10:10):
Yeah, deep fakes, whether it's audio or video, can really
sound or look like someone you know.
Speaker 4 (10:15):
Absolutely.
Speaker 3 (10:16):
Yeah.
Speaker 4 (10:16):
The bottom line is what people need to realize because
I talk to a lot of people who say I
don't have social media or you know, I'm not online
a lot. But the thing is, humans run on the
same wiring as we always have before the advent of AI.
We have curiosity, we have fear, we have ego, we
have kindness. So AI learns those buttons and it presses
them faster and better and at scale. So as humans,
(10:39):
trust is our default setting, and what person doesn't trust
what they see on the internet, nearly everybody does. So
AI exploits that trust with perfect mimicry. Like I mentioned,
You've got those voice clones that sound like your boss
or your loved ones or DMS from a recruiter, and
the tools that these AI tools that fraudstars are using
to deal your identity and get you to click a link.
(11:02):
These tools scrape your public footprint. They combine that with
dark web hacks and leaks, and they generate messages that
are so targeted at you you are very, very very
likely to click on it because they know exactly what
you like.
Speaker 2 (11:16):
One hundred percent more with Shane from control Room on YouTube,
a LifeLock series.
Speaker 3 (11:21):
When we return on tech it.
Speaker 1 (11:23):
Out, listen to check it out whenever you want find
the check it Out podcast, Did I Do?
Speaker 5 (11:27):
Or wherever you get your podcasts.
Speaker 2 (11:40):
Welcome back to check it out before we continue on
with Shannie Delaney, co host of the new LifeLock series
on YouTube called control Room. We do cover cybersecurity a
lot on this program and how you could best protect
yourself in the digital age even if you're not super
tech savvy. One part of the solution is securely online
(12:01):
and Visa has made some significant investments in fraud prevention
over the past five years, as much as ten billion dollars.
The company says that's billion with a B all to
support the company's brand promise to protect the financial information
of individuals and businesses. Zero liability means peace of mind
when you shop online or at retail using your Visa card.
(12:23):
After all, there could be no half measures when it
comes to cybersecurity. Read more about Visa and how securing
the world's payments is priority one at Visa dot com
slash security. And speaking of protection, let's continue on with
Shawnnie Delaney talking to us about a new series on
YouTube called Control Room in partnership with LifeLock. Before the break, Shawnee,
(12:44):
we were talking about how AI is aiding these cyber
criminals to better target you and know more about you
in order to better dupe you into separating you and
your money.
Speaker 3 (12:56):
And that also includes deep fakes.
Speaker 2 (12:58):
Right, they know what bank you use, So if you
get a message from say Capital One and you don't
bank there, you obviously aren't going to believe it. But
if you get one from you know, Boa and that
is your bank, you're that much more likely to fall
for it.
Speaker 3 (13:11):
Or as you said, we've heard of deep fakes.
Speaker 2 (13:13):
From your boss where you're getting I'm using air quotes
here a call from your boss that says, hey, we
need to wire this company some money. And if it
sounds like your boss or looks like your boss, you
may be more likely to do it. And that AI
is scrubbing, as you said, that info to better target you.
Scary times indeed, So I want to talk with you
more about how we can fight back. We are chatting
(13:33):
with Shannie Delaney, co host of a new twelve episode
series on YouTube in partnership with LifeLock called Control Room.
Head over to YouTube dot com slash LifeLock. That's YouTube
dot com slash LifeLock. And so, Shawnee, you've already suggested
a few things we can do to fight back, even
if we're not that tech savvy, like enabling multi factor
authentication sometimes called two factor authentication, where you not only
(13:57):
need your password but another code sent to you to
tye and to prove it's really you. What else could
you recommend, including software?
Speaker 4 (14:03):
I would say anything you can throw out the problem
and throw at it. I would say there's a lot
of things obviously you can do about it, and everything
you add just makes the protection that much stronger. So first,
stay skeptical, slow down when you get that message or
the phone call or anything like that. Don't click anything
in panic when you get these messages, if anything touches
(14:25):
money or access or people, or if anything makes you
feel a big emotion like fear or anxiety or stress.
I want you to pause and then call back or
text back on a number that you already have, not
the one that's through the message, so verify in a
different way. Second, like you mentioned, there are a lot
of tools out there, but there are things with AI
(14:46):
powered protection, so AI helping not just being bad. Got
things like Norton scam protection tools like LifeLock that are
really incredible that can help scan for signs your information
is being used to open accounts or things like that.
You can freeze your credit.
Speaker 3 (15:01):
I do that.
Speaker 4 (15:02):
I freeze my credit. I freeze my kid's credit. It
takes a minute. It's super super easy. Again eye roll here,
but use really strong unique passwords and a password manager
and then really just kind of to wrap that up,
like you can use a simple script and work this
out with your family where you know what to say
when something happens, because it's not a question of if
it's going to hit you or what if you're going
to get everyone listening has gotten a scam something, so
(15:24):
use the script to outrun your amygdala, the part of
your brain that process these these emotions, and say I
will verify and I'll get right back to you. Practice
saying I will verify and get right back to you.
Speaker 3 (15:37):
These are all great tips. Yeah.
Speaker 2 (15:38):
I like that one also, And I had spoken to
somebody from Visa about this, that they have a word
that they use if they get contacted by someone in
their family saying help, you know, help, need money or whatever.
You ask them what's the word, what's our what's our
family word? And if they don't know it, then you
know it's fake.
Speaker 3 (15:54):
I love that.
Speaker 2 (15:55):
I like not panicking when you get these messages because
often they are playing on our fear, and an urgency
is always you know, you've got to change your information
now or something.
Speaker 3 (16:04):
Bad's going to happen to you.
Speaker 2 (16:05):
They often use that as leverage. Just take a breath.
I like your idea of contacting the organization you think
is contacting you with a number you already have for them.
So yeah, don't believe the number that's in that text
message to say your bank, But pull out your card,
your bank card, and look at the number on the
back of the card, and that's the one to call.
And then finally, yeah, LifeLock and identity theft protection and
(16:27):
monitoring service is really helpful as well. It can monitor
your information and your credit files for any signs of
identity theft or any suspicious activity and notify you, which
is awesome all right. And then finally, Shani so again
the new series on YouTube called Control Room. If you're
able to jot this down, it's simply YouTube dot com
slash LifeLock. That's YouTube dot com slash LifeLock. Or if
(16:50):
you're driving and you just need to remember, just go
to YouTube and do a search for control Room, hit
that subscribe button.
Speaker 4 (16:57):
Absolutely, and I really think if you loved ones who
are especially not cyber savvy, share this with them and
help them understand how they can better protect themselves.
Speaker 3 (17:07):
All great tips.
Speaker 2 (17:08):
Thank you so much for your time in Congrats again
and to Tyler Gray, your co host, on launching Control
Room all the best, thanks so much again, thanks so much. Yeah,
awesome again. That was Shawnee from Control Room in partnership
with LifeLock. We have a lot more check it out
to get to. After this short break, we're going to
chat with Mario Armstrong, a tech lifestyle expert who's been
(17:28):
on this show many times before. We're going to chat
about HP's products and how they're using AI. And then
after that on this program Sas will join us. SAS
We're going to hear about a new AI study, this
time focusing on businesses. So it's about how companies are
leveraging AI to compete more efficiently, boost productivity, doing more
(17:49):
with less, all that kind of stuff. But interestingly, there's
a disconnect between using AI and trusting it, so we're
going to unravel some of that with our guests from
SAS a little bit later on in this show.
Speaker 3 (18:01):
I'm your host, Mark Saltzman.
Speaker 2 (18:03):
If you want to touch base on social media, you
can find me on all the big platforms.
Speaker 3 (18:07):
It's M A R C S A L T Z
M A N. We'll be right back with more. Check
it out.
Speaker 1 (18:15):
I want to follow Mark Google, Mark with a C
and Saltzman with a Z breaking down geeks peak into
street speak.
Speaker 4 (18:33):
This is check it Out.
Speaker 5 (18:34):
Check it out with.
Speaker 1 (18:35):
Technology columnist, author, and TV personality Mark Saltzman.
Speaker 3 (18:39):
Welcome back everyone. You're listening to check it out.
Speaker 2 (18:43):
If you want to make your home and office future ready,
we have the perfect guest to help you figure out
what you need and why. On the line, We've got
digital lifestyle expert Mario Armstrong back on the show with
an exclusive look at HP's brand new tech lineup, featuring
devices designed to help you work, play, and create smarter.
Speaker 3 (19:01):
Not harder.
Speaker 2 (19:02):
Hey Mario, good to chat with you again, my tech
brother from another mother.
Speaker 6 (19:06):
Yeah, that's right, man.
Speaker 7 (19:07):
We'd like to two techies in upon we get it done.
Speaker 6 (19:10):
We get a lot covered. So thanks for having me on.
Speaker 2 (19:12):
I really appreciate What are you doing today in New
York in the studio there, Yeah, we're.
Speaker 6 (19:16):
Looking at a lot of technology.
Speaker 1 (19:18):
You know.
Speaker 7 (19:18):
I partnered up with HP because they have some new
announcements and new products that are really really great in
terms of like fitting our work style, the way we
work now. Like obviously multitasking has been around, but it's
here to stay and people are doing more, especially at home,
Like you're running zoom calls, you got spreadsheets up, you
may be editing something, and so there's just a lot
(19:38):
more hybrid work that I'm also doing myself.
Speaker 6 (19:42):
I want to imagine you're feeling the same thing.
Speaker 2 (19:44):
Yeah, I've been noticing that same trend, not just a
hybrid work environment where you may be working partially at home,
partially in an office, but also hybrid in the sense
that you're using the same device for work and play,
you know, yeah, to manage your personal life and to
tackle your professional jobs as well.
Speaker 7 (19:59):
And one thing that drives me crazy is like at home,
I have a dual screen monitor, but when I travel,
I only have my laptop, and I'm looking for that
second screen because I need that space.
Speaker 6 (20:09):
So my first product.
Speaker 7 (20:10):
That I really like for remote workers, creators, people on
the go, the HP Series five has the Pro fourteen
inch portable monitor. So this is a dual screen that
you could set up with you anywhere. It's like as
thin as a tablet that you're taking with you. Super
Lightweights got a durable cover which, by the way, can
be used as a mouse pad, which is great, and
then it lets you also easily tilt between angles so
that you can get the right angle that you want.
Speaker 6 (20:31):
But I mostly love it.
Speaker 7 (20:33):
Because I can take it with me whether I'm in
a hotel room or you.
Speaker 6 (20:35):
Know, even at a coffee shop.
Speaker 7 (20:37):
I'm not going to be there for four hours, but
just if I can really get good work done by
having that dual screen that's really great. The other thing
that I've noticed in terms of hybrid work for me
is having multiple things on those screens. So this I
was not aware of this monitor until they started really
talking about it. But it's the HP series five forty
nine inch.
Speaker 6 (20:55):
This is a conference monitor.
Speaker 3 (20:57):
Forty nine inches.
Speaker 7 (20:58):
This is a dashboard is you're in command center control.
Speaker 3 (21:03):
That's bigger than many people's TVs.
Speaker 6 (21:05):
This is true.
Speaker 7 (21:05):
So it's kind of got that nice sixteen x nine
feel to it. So it has a lot of smart features.
It's got a camera built in right at the top.
But you can control two computers with just one keyboard
and mouse with this, and which is great. No need
for a foot pedal for any of that switching or
any of those types of things.
Speaker 6 (21:22):
So I thought that was really nice.
Speaker 3 (21:23):
All right, So first going back to that portable monitor.
Love these.
Speaker 2 (21:27):
I've been seeing them a lot more in the wild. Yes,
and depending what it's plugged.
Speaker 6 (21:30):
Which was like a new thing to deal with.
Speaker 7 (21:33):
It's better than what I used to see out though
I used to see people bringing full monitors out.
Speaker 3 (21:37):
My gosh.
Speaker 2 (21:37):
Well, like you said, there is thin as a tablet
or a little bit thicker. But the idea is that
you throw them in your backpack, you know, your laptop bag,
along with your laptop, and it really doesn't add much
more bulk or weight, and depending what it's plugged into,
you don't need power.
Speaker 3 (21:51):
It gets the power from the device itself. Great. I
saw a.
Speaker 2 (21:54):
Dude at the airport playing a game from his phone,
like a racing game. He was in the lounge playing
on like a fourteen inch portable monitor, and I'm like,
this guy's got it going on. He knows what he's doing.
But yeah, definitely for productivity purposes, it's nice to have
a second monitor, whether you're using them as two separate monitors,
or you're mirroring something from a smaller screen onto a
(22:15):
bigger one, so really great stuff, and then pivoting to
a forty nine inch professional monitor is awesome. So that's
I guess ideal for projects like video editing and presentations
where you may want multiple windows open.
Speaker 7 (22:26):
Yeah, or you have video calls going at the same time,
but you also want to be able to pull up
the spreadsheet and see your calendar, like yeah, it's just
really great to have that multiplicity of things happening on
one monitor.
Speaker 3 (22:38):
A multitasking Marvel. Love it. That's right.
Speaker 2 (22:41):
And I understand, Mario, you've got another solution for our listeners.
Speaker 7 (22:45):
Yeah, absolutely, especially for like video editing presentations or scrolling spreadsheets.
Speaker 6 (22:49):
A lot of times people think like.
Speaker 7 (22:51):
Big gives you more, but in this case we're actually
going small.
Speaker 6 (22:54):
I love the HP Ultra Fast Scroll wireless mouse.
Speaker 3 (22:58):
Now.
Speaker 7 (22:59):
The model number on this is seven eight five M.
It's the world's first battery free wireless mouse. By the way,
it's got a side scroll wheel which really makes it
easier to scroll the screen, whether that's web pages or
spreadsheets or video timeline.
Speaker 6 (23:12):
It recharges in just three minutes, which I love.
Speaker 7 (23:15):
And it has these customizable scroll speeds too, for all
types of different works. So very cool, very functional, and
I think a lot of times maybe we overlook the
mouse where it's like, no, they can do a lot
more if you need that productivity or if you need
that efficiency.
Speaker 2 (23:29):
And Mario, when you say battery free, you mean no
more of those double A batteries or triple as that
we have to put underneath and then you have to
go buy more.
Speaker 3 (23:35):
It's correct. This is all rechargeable.
Speaker 6 (23:36):
That's right, It's all rechargeable.
Speaker 3 (23:38):
Love it all, right, now let's chat Mario.
Speaker 2 (23:39):
We are tying with Mario Armstrong, tech lifestyle expert who's
a regular on this program. Let's pivot and talk about
one two letter phrase or acronym that we've been hearing
a lot about these things.
Speaker 6 (23:49):
I wonder what you're going to ask me AI.
Speaker 3 (23:51):
Of course, shocker, big shock.
Speaker 6 (23:53):
You said two letters. I was like, oh, here it.
Speaker 2 (23:55):
Comes okay, So obviously artificial intelligence big buzzword right now.
Speaker 3 (23:59):
How is HP leveraging AI for printing.
Speaker 7 (24:03):
They're doing it for the first time with the HP
and the Photo seventy nine hundred their printer.
Speaker 6 (24:09):
This is an all in one printer.
Speaker 7 (24:11):
By the way, the seventy nine hundred. You can use
this printer for printing school.
Speaker 6 (24:14):
Projects, for all.
Speaker 7 (24:15):
Your kids stuff, or vacation photos. The printer also uses
photo enhanced ink and true to screen color technology, which
really makes everything look vibrant. It's almost like it's going
to print like what you see on your phone, but with.
Speaker 6 (24:27):
The AI built in.
Speaker 7 (24:28):
What's really game changing to me anyway, is that your
prints are automatically formatted, so you know how you struggle
go back and forth, wasting ink, wasting paper, wasting time.
The AI really helps you understand exactly what you're looking
to format and then do that for you perfectly, so
you reduce all that trial and error.
Speaker 6 (24:49):
I guess it's really what I want to say.
Speaker 3 (24:50):
It's helping you.
Speaker 2 (24:51):
I saw a demo of this at HP's headquarters in
Silicon Valley last fall at an event called HP Imagine,
where they showed how AI could be used to print
less of the things.
Speaker 3 (25:01):
You don't want and more of what you do want.
Speaker 2 (25:03):
Yeah, it intelligently removed everything that we didn't want, and
it was a great use of AI. Good example, good
concrete example of how AI can help you save time
and money and aggravation. I remember a few other things
as well. With these printers, there's an app and HP
app where families can easily create custom cards and edit
photos and make personalized keepsakes right.
Speaker 3 (25:23):
From their phone.
Speaker 2 (25:24):
As you were mentioning, turning printing into something a little
bit more creative, you know, flexing your creativity, something fun
to do with the whole family as well, maybe on
a rainy Sunday afternoon. And I know, with their printers
and for those crafts, it has a separate tray for
photo paper, so you can switch from documents to photos
without juggling paper, and HP is one of the best
(25:44):
companies I know when it comes to eco friendly products
and packaging. I know some of these printers made with
at least sixty percent of recycled plastic, so it's a
greener choice as well.
Speaker 3 (25:55):
Very cool. Where can we find more info?
Speaker 7 (25:57):
Just go to the website, go to HP dot com.
Speaker 2 (26:00):
A lot of details are there all right, HP dot
com for more info and at Mario Armstrong on the socials.
Speaker 3 (26:07):
Thanks so much for your time, Mario, Have a great
rest of your day.
Speaker 7 (26:10):
Always good the chat with you, my friends, Take care
and talk to you soon.
Speaker 2 (26:12):
We're using AI, but we may not trust it will
uncover what SaaS found when we return on Check it.
Speaker 1 (26:20):
Out, breaking down GeekSpeak into street speak Check it Out
hosted by Mark Saltzman.
Speaker 3 (26:36):
Welcome back to check it Out.
Speaker 2 (26:39):
If surveys of our Check it Out listeners or any
indication many work in.
Speaker 3 (26:43):
The IT space.
Speaker 2 (26:44):
They're often decision makers at businesses big and small. If
that's you, no doubt your company is leveraging AI to
help get more done in less time. But how much
do organizations trust AI? There are some surprising findings from
a new global survey commissioned by sex, a global leader
in data and AI, and conducted by research firm idc AS.
(27:05):
We're going to learn about now with Marinella, Profee. She's
Global AI strategy lead at SaaS. Welcome to the show, Marinella,
good to talk to you.
Speaker 8 (27:13):
Hey, Mark, thanks for having me.
Speaker 2 (27:14):
Let's just start off with the fact that AI is
an increasingly essential tool for businesses. How quickly has the
technology grown and what trends for AI are you seeing
right now?
Speaker 8 (27:27):
Well, definitely from a growth perspective, is a market that
if you think you know from the twenty ten when
we had the first big data boom and explosion, it
has grown so much we're now rejecting to move into
a growth from billions to trillions of dollars over the
next decade. There's been so much innovation around the amount
of data moving from traditional AI to generate to the
(27:50):
I to now the AI agent. So these digital systems
that have the ability to not just make a prediction
right or classification, but they're able to make a decision
and act on it in an autonomous way. So really
AI is entering the workspace, our life in many different
ways and sometimes becoming invisible in those tasks or processes
(28:13):
where we don't even see it. So the goal of
this study that we conducted and you just mentioned was
exactly to understand the use, impact, and most important, trustworthiness
of data and.
Speaker 2 (28:26):
AI, right, because the two don't necessarily go hand in hand.
So many organizations are using AI, but I'm interested to
know how many have questions about its accuracy, biases.
Speaker 3 (28:38):
You know, there's.
Speaker 2 (28:39):
A few things I'm sure we're going to get to.
So with that in mind, tell us about this global
State of Data and AI survey. What was the main
goal of the research to assess trustworthiness?
Speaker 8 (28:50):
Yeah, absolutely so. We did survey more than two thousand
business and tech leaders from all over the world to
basically benchmark their feelings on AI trust and innovation. Covered
a lot of ground, but the main goal was to
essentially find out what is their use, what is the impact,
and most importantly, what is the connection and correlation between
(29:10):
how people are using it to what extent and the
trust or the trustworthiness that actually the systems have. And
the findings were impressive.
Speaker 3 (29:18):
Yeah, let's get to them.
Speaker 2 (29:19):
What were maybe the most surprising findings from this survey?
Speaker 8 (29:24):
Well, the most surprising finding was first of all, the
fact that GENERATIVII is trusted more than machine learning. Right,
the study found out that it's trusted not just like
a little bit more, but like two hundred percent more
than machine learning. And as probably listeners know, machine learnings are,
you know, algorithms that are mathematically proven explainable, so technically
(29:46):
should be more trusted, Like we have all the elements
to say that these algorithms are trusted and reliable and
controllable versus GENERATIVEI hallucinates. And so one of the most
important finding is that GENERATIVII is we the trust game,
not because it's more accurate, but because it feels more human.
So it listens, it remembers, and even if sometimes hallucinates,
(30:09):
fat people are drawn to that interaction. And so it's
really interesting how we're seeing that trust intact used to
be about precision and today it's about I would say,
presence and understanding and how much it feels like us. Right,
So that was one of the top findings of the study.
Speaker 2 (30:29):
That's fair because generative AI not only does it generate
content that you ask it to generate, but it also
converses with you in a very natural and human like way.
So perhaps that's why we inherently trust it more because
it doesn't sound robotic. It's not just text on a
screen either. It's something that almost feels human. So I
guess with that comes some blind trust or faith in
(30:54):
the answers that we're getting back. Interesting and as we
move to a gentic AI, as you touch on work
and actually make decisions for you, hopefully with still a
human approving that decision that's made before it's executed. But
that can get scary if we are blindly trusting AI,
and then the decisions are made too.
Speaker 8 (31:14):
With the gentic EI, the most important piece becomes exactly
the ability to put safeguards and governance and guardrails around it. Right,
The study would show is that there is a gap
between the IE optimism and I responsibility, and that is
that gap is where reputation gets lost. So organizations want
to benefit of the I, but many skip the hard
(31:35):
work of ensuring fairness, extainability, and control. And the more
we start relying on the systems to make decisions with
us or for us, that type of shortcut might save
time now, but it costs trust later. So that's why governance, explainability,
and ethics aren't just nice to have. I like to
(31:55):
say that they are the infrastructure of sustainable AI.
Speaker 3 (32:00):
Yeah.
Speaker 5 (32:00):
Fair.
Speaker 2 (32:01):
We are chatting with Marinella, profit Global AI Strategy lead
at SaaS a global leader.
Speaker 3 (32:07):
In data and AI.
Speaker 2 (32:08):
We're learning the results of a survey called the Global
State of Data and Ai where about two thousand businesses
across the world. In fact, we're surveyed on their willingness
to use AI and trust.
Speaker 3 (32:23):
AI is really at the core of it.
Speaker 2 (32:25):
Marinella, I want to talk about these guardrails when we
return on tech it out why it's important to add
AI safeguards. I mean, on one hand, I get it,
but would be curious to know what Marinella's take on
that is, given the data that they uncovered from this survey,
and also that AI can be trusted, but is it
(32:46):
always trustworthy? Interesting discussion, no doubt. So we're going to
get to that, especially when it comes to business.
Speaker 3 (32:53):
Right. While we do cover a lot of consumer.
Speaker 2 (32:55):
Tech on this program, primarily I'd say I know our
listenership survey find that a lot of people from businesses
tune in, and that includes decision.
Speaker 3 (33:03):
Makers and IT experts and all that.
Speaker 2 (33:05):
So I wanted to invite sas onto the program, stick
with us more tack it out coming right up after
this shortbreak.
Speaker 1 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 2 (33:27):
We're chatting with Marinella, profit Global AI Strategy lead at SaaS,
a leading data and AI company, about the adoption of
AI in the workplace. You mentioned ethics Marinella, So let's
talk about these guardrails that I've already hinted at that
I hope are in place. Why is it important to
add these AI safeguards?
Speaker 8 (33:48):
Well, you know, Mark, before, probably before to study, I
would have said, you know, it's important for many reasons.
But now with the study, we actually have data that
are proving us that the most ethical AI is turn
out to be the most profitable. You know, leaders that
are investing in ethical guardrails are one point six times
more likely to report how expected ROI from the ARII projects.
Speaker 4 (34:11):
And so yeah, right, and you know why.
Speaker 8 (34:15):
I think because trust isn't just a feeling, it's a
function of design, and which is the design that drives results.
And so really now I would say that it's important
also not just because it's just better and more trusted,
but also makes you more money higher expected ROI.
Speaker 2 (34:31):
And obviously that's the reason why these companies are leveraging
AI is to find efficiencies, boost productivity, especially with major competition,
and trying to appease everybody, including shareholders.
Speaker 3 (34:42):
So all makes sense to me.
Speaker 2 (34:43):
So I guess the million dollar question as we wrap up,
then Marinella is AI may be trusted, but is it
always trustworthy?
Speaker 8 (34:50):
Well, yeah, that is a million dollar growth.
Speaker 3 (34:53):
Or billion dollar question or trillion in.
Speaker 8 (34:56):
The next So what we found out from the studies
that trust isn't always based on truth, right, So people
trust general to BEI because it feels human, not because
it's more accurate and explainable. And so what we're seeing
is that people either over trust unproven systems or under
trust reliable ones and it's costing them dearly. And so
(35:16):
governance and that's dangerous, right, we need to shift from
blind trust to earned trust. And that is what governance, transparency,
and accountability really allows to make these systems, you know,
earn the trust of our decision making and the outcomes
for business. So to make it trustworthy, pieces like governance, transparents,
and accountability are really what makes make the different because
(35:40):
again trust is a feeling trustworthiness is a designed choice,
and that is where organizations that are making these choices
are proven to be more successful in their AI adoption
and implementation journey.
Speaker 2 (35:53):
Is there a place where our listeners can go for
more information, maybe a deeper dive on this study, Mary Ella?
Speaker 8 (35:59):
Absolutely yeah, on wwwsaas dot com slash AI Impact and
you can find all the information, just a deep dive
study with all the data. There is some breakdowns that
I find really interesting by industry. So if the listeners
are operating or working in specific industry, there is more
(36:19):
data specifically to their industry.
Speaker 2 (36:22):
All right, SaaS dot Com slash AI Impact excellent, Maryonella,
thank you so much for your time. Very interesting insightful
information here.
Speaker 3 (36:30):
Thank you, Thank you.
Speaker 2 (36:31):
Mark Hey, We had a pretty diverse show, if I
may say so myself. We first talked with one of
the co hosts of the new Control Room show on
YouTube and partnership with LifeLock. We then shifted gears and
spoke with tech lifestyle expert Mario Armstrong who chatted with
us about some HP hardware, some new printers and monitors
(36:52):
for work and play, and then finally a SaaS AI
study that we just heard the results of and how
there is a disconnect between using AI and fully trusting it. Interestingly,
speaking of LifeLock, I wanted to just remind you that Norton,
which is part of the LifeLock family, is now a
partner on tech it out thrilled to have them on board.
(37:15):
Norton of course protects your PC, MAC and mobile devices
from viruses and other kinds of malware or malicious software,
and LifeLock takes it a step further constantly monitoring for
the fraudulent use of your personal info from your social
Security number to your bank accounts. If a threat is detected,
you receive an alert. If the worst happens and your
(37:35):
identity is stolen, a dedicated US based identity restoration specialist
will be there to personally help fix it. Plus, with
the million dollar protection package, you get coverage for stolen
funds and expenses. Norton three sixty with LifeLock gives you
the power to defend your entire digital life. Visit Norton
dot com today, that's nr TN dot com. Thank you
(37:58):
to Visa as well, and to Speaking of protecting your devices, also,
don't forget about protecting your files. There's no worse feeling
knowing that you're working on something for work, like a presentation,
or you're a student and you're working on a book report,
and all of a sudden that file is gone, something
happens with your PC. So I always trust sand disk
(38:19):
external storage like USB drives and micro SD cards, solid
state drives really great stuff. In fact, it's fast enough
to work off the drives themselves, not just use it
as storage, you know, to sock away irreplaceable photos and
home movies and all that, but to actually work off
the drive as if it was internal.
Speaker 3 (38:37):
So great stuff.
Speaker 2 (38:38):
There a lot of deals this time of year at
SanDisk dot com in places like Amazon.
Speaker 3 (38:42):
Thank you once again for tuning in to Check it Out.
Speaker 2 (38:44):
Hope you enjoyed the program. If you want to reach
out on social media, it's Mark Saltsman, Mark with a
C and Saltsman with a Z, and you can find
me on X Threads, Blue Sky, Instagram, Facebook, YouTube, TikTok
and LinkedIn. And I look forward to catching up with
you next weekend for another brand new episode of Check
it Out.
Do you ever feel overwhelmed by the ever changing world
of technology? Check it Out can help make some sense
of it all. Breaking down geeksbeak into street speak. Technology columnist, author,
and TV personality Mark Saltzman covers consumer technology each week
for every listener. Mark tackles the latest news, reviews, and
how toos to help you understand what's hot, what's not
(00:22):
and why.
Speaker 2 (00:24):
Hey everyone, welcome to tech it Out, Episode four fifteen.
I hope you're all doing great today. It is a
crazy busy time in the tech world. As you may
or may not know, Amazon had another huge Prime Day
event last week, and Video, the graphics chip maker, seems
to be taking over the world. They inked even more
(00:44):
partnerships with AI companies, Apple sold a bunch of iPhone
seventeen's Big Shocker, and tech brands, of course, are gearing
up for the holidays already, even though it's only mid October. Anyhow,
we have a great show planned for you this week.
I'm really excited about this week's episode. Over the next
hour before I tell you who's on standby. As I
(01:05):
mentioned last week, I'm so thrilled that Norton, the leaders
in cybersecurity, are now an official partner on tech it Out.
As you know, Norton has a suite of products to
protect you and your identity. They have anti malware formerly
known as antivirus right all kinds of malicious software. They
protect you from LifeLock, personal protection, a virtual private network
(01:27):
or VPN so you can stay private when you're on
the web and out of the eyes of nefarious types.
They have a password manager and much more. And so
Norton is now part of the tech it Out family,
along with another company that keeps you safe, Visa, whom
we heard from last week when I interviewed Michael Nevski
from the company about the gig economy, how people like
(01:48):
to be paid when they work for themselves. And you
can hear that interview, by the way, on demand from
your favorite podcast platform like Spotify or Apple, Amazon, Audible, iHeartRadio, tune.
Speaker 3 (01:59):
In, Spreaker, and so on.
Speaker 2 (02:01):
It's the October third episode, or if you keep track
of the tech it Out numbers, it's episode four four.
Speaker 3 (02:08):
Team speaking of Norton.
Speaker 2 (02:10):
In about two minutes from now, our first interview will
be with one of the hosts of a new LifeLock
show on YouTube. It's called Control Room. And so I'm
looking forward to that. I'll introduce you to Shane in
a moment, but we're going to talk about October being
Cybersecurity Awareness month, how AI is making things tougher for us,
and how to fight back, which incidentally includes AI actually
(02:33):
as it's baked into various Norton solutions, even though you
don't need to be tech savvy to use them. Also
this hour, tech lifestyle expert Mario Armstrong will join us
to tell us what's new from HP for work and play,
including portable monitors, which are becoming very trendy. We'll cover
what they are and why they're popular today. Mario will
(02:53):
also talk about how HP is leveraging AI to help
us print what we want and not waste our AI and.
Speaker 3 (03:00):
Paper on things we don't.
Speaker 2 (03:02):
After that, and speaking of AI, boyd you sense a
theme here, folks, we'll talk about businesses that are embracing
AI for productivity's sake and efficiency's sake, but interestingly not
fully trusting AI, so there's a bit of a disconnect there.
We'll talk with the company SaaS a leading organization when
it comes to data and AI, to hear the results
(03:24):
of our recent survey about AI, adoption in the workplace,
all of this and more on a brand new tech
it out. So let's officially kick things off with our
first interview. October, as you may recall, is Cybersecurity Awareness
Month a great time to discuss some of the latest
threats out there in cyberspace and just as important to
(03:44):
go over ways to avoid becoming a victim, even if
you're more tech shy than tech savvy. On the line
to share some suggestions is Shannie Delaney, co host of
a brand new twelve episode LifeLock series on YouTube called
Control Room, which is very exciting for you.
Speaker 3 (03:58):
Shanne, Thank you so much for your time and congrats.
Speaker 4 (04:01):
Thank you. I'm super excited to be here.
Speaker 2 (04:03):
Before we talk about October being Cybersecurity Awareness Month, tell
us about Control Room.
Speaker 3 (04:08):
What's it all about?
Speaker 4 (04:09):
So last year marked a record shattering year for identity
theft and fraud in the United States, impacting over eighteen
million Americans. In fact, identity theft incidents are now occurring
every four point nine seconds on average in the US.
It's terrifying. Control Room is Lifelock's response to the rising
identity threats, and I'm thrilled to be a part of
(04:31):
this because the average person can't keep up with the
myriad threats to them and their families. Heck, security professionals
struggle as well, so we want to make sure everyone
can have the knowledge to protect themselves. This is why
LifeLock is rolling out a new YouTube series called Control Room,
and I'll be co hosting it, as you mentioned, with
Tyler Gray, who's a former Army ranger and Delta operator,
(04:52):
and each week we'll sit down with some of the
sharpest minds in cybersecurity policy and consumer protection to talk
about what's really happening. America is under active attack from
nation states to fraud rings to organized criminal groups. It
really touches everyone today. So this isn't just identity theft,
it's deep fakes, account takeovers, business email compromise, medical and
(05:17):
benefits for odd data broker abuse. I could go on
and on and on, so it really looks at the
whole threat landscape. And for me, what is extra special
about the series is that we've been able to bring
in insider expertise people are really excited about, coupled with
real world stories and all in plane English, so you
don't have to be a tech whiz to understand and
the show covers how these attackers are reshaping how all
(05:39):
of us live and work and trust, and what you
can do about it right now. So, if you or
someone you love wants practical advice, you know, without the panic,
I would love for people to check it out.
Speaker 2 (05:50):
Awesome, all right, it's called Control Room. They can find
it on YouTube. In fact, it's at YouTube dot com
slash LifeLock. That's the url, so simply YouTube dot com
slash LifeLock. And as you said, the threats are growing.
Yet the answer is not to unplug and live like
a lutite. We need the internet, We need our devices
in order to work and communicate in today's day and age.
(06:13):
So the answer isn't avoiding it all. It's just managing
it with some help from you and your co host
Tyler Gray.
Speaker 3 (06:20):
How do we tune in and how often is the
new show?
Speaker 4 (06:22):
Yeah, so we are going to be dropping episodes weekly
on YouTube. Like you mentioned, you can also follow LifeLock
on social media. You can subscribe to the LifeLock YouTube
channel and you'll get all the updates there.
Speaker 2 (06:33):
Okay, awesome, So let's now pivot and talk about cybersecurity
awareness in October again. As I mentioned it's Cybersecurity Awareness Month.
I guess it's as good a time as any to discuss.
It doesn't necessarily need to be tied to this month.
It's a great reminder to go through a checklist to
help protect yourself.
Speaker 4 (06:51):
Yeah, oh, absolutely. October. As you said, for people who've
never heard of this is Cybersecurity Awareness Month, And the
way I like to describe it is this kind of
like the annual flu shot for your digital life.
Speaker 3 (07:03):
Love that.
Speaker 4 (07:03):
So for people who aren't familiar with it, this was
launched in two thousand and four by the Department of
Homeland Security and the National Cybersecurity Alliance, and it really
is just a nationwide reminder to do the boring things
that stop most attacks. Have strong, unique passwords, turn on updates,
turn on MFA, back up your stuff, and then before
(07:25):
you click, say I'll verify, you know, double check. It
lands really perfectly before the holidays, because we all know
that phishing and travel and rushed decisions and you know,
the holidays stress, everything's spiking and so this is the
busiest time of year for scammers, and so companies lean
in really hard this month. Many of them will have
(07:46):
weekly tip campaigns and speakers. I do many talks a week,
short videos and report of phish contests with prizes, things
like that. So kind of like what you were saying,
it's here to stress that cyber threats are no longer rare.
They're not abstract, they're constant, they're personal, and they're increasingly convincing.
Speaker 2 (08:03):
And they're not just hitting businesses or governments. It's happening
to regular consumers. MFA stands for multi factor authentication. That's
when you get a one time code sent to your
mobile device that you also need to type in along
with your password when you're trying to access your online accounts.
It's an extra layer of protection. I like to say
that MFA or multi factor authentication, combines something you know,
(08:25):
which is your password, with something you have like your phone.
Speaker 4 (08:28):
Yeah, and if I can add I know, like I
touched on it being the boring stuff. Everyone's heard about
how strong unique passwords and all this stuff, and they
kind of roll their eyes, But this is what thread
actors really rely on. So if you just take a
couple basic steps to make it harder for thread actors
to target you to steal your identity, it's kind of
I call it the security onion. You just add layer
(08:50):
after layer and it makes it harder for thread actors
to go after you, and they'll go after the next
person that has.
Speaker 3 (08:54):
No protection, no doubt.
Speaker 2 (08:56):
And AI arguably is making things worse for us. I mean,
it's helping us on one end, but on the other end,
empowering cyber criminals to write more convincing phishing emails that
look more legit that it's really from your bank when
it's not, and other ways of targeting us.
Speaker 3 (09:11):
Is that fair. AI is helping these cyber criminals.
Speaker 4 (09:14):
Absolutely. AI helps both sides. And the bottom line is
people like to blame AI for some of this stuff,
but AI didn't invent new cons. It just really turbocharged
the old ones. When you look at it, you have
to look at it as really a double edged sword.
So on one hand, it's helping cybersecurity experts analyzed threats
better and faster than ever. There's some incredible technology out
(09:35):
there to help security teams. But on the other hand,
it's giving scammers really powerful new tools and it's lowered
the barrier to entry for anyone with the laptop and
some motivation. So when you think of scams, it's super
charged to these scams, so cyber criminals can create deep,
big voices or fake videos or phishing messages that are
impossible or nearly impossible to tell from the real thing.
(09:57):
And with that technology evolving every day, I mean really,
you read the news every day, there's some new something great.
It just makes identity theft and fraud much easier to
pull off and much harder for people to detect on
their own.
Speaker 2 (10:10):
Yeah, deep fakes, whether it's audio or video, can really
sound or look like someone you know.
Speaker 4 (10:15):
Absolutely.
Speaker 3 (10:16):
Yeah.
Speaker 4 (10:16):
The bottom line is what people need to realize because
I talk to a lot of people who say I
don't have social media or you know, I'm not online
a lot. But the thing is, humans run on the
same wiring as we always have before the advent of AI.
We have curiosity, we have fear, we have ego, we
have kindness. So AI learns those buttons and it presses
them faster and better and at scale. So as humans,
(10:39):
trust is our default setting, and what person doesn't trust
what they see on the internet, nearly everybody does. So
AI exploits that trust with perfect mimicry. Like I mentioned,
You've got those voice clones that sound like your boss
or your loved ones or DMS from a recruiter, and
the tools that these AI tools that fraudstars are using
to deal your identity and get you to click a link.
(11:02):
These tools scrape your public footprint. They combine that with
dark web hacks and leaks, and they generate messages that
are so targeted at you you are very, very very
likely to click on it because they know exactly what
you like.
Speaker 2 (11:16):
One hundred percent more with Shane from control Room on YouTube,
a LifeLock series.
Speaker 3 (11:21):
When we return on tech it.
Speaker 1 (11:23):
Out, listen to check it out whenever you want find
the check it Out podcast, Did I Do?
Speaker 5 (11:27):
Or wherever you get your podcasts.
Speaker 2 (11:40):
Welcome back to check it out before we continue on
with Shannie Delaney, co host of the new LifeLock series
on YouTube called control Room. We do cover cybersecurity a
lot on this program and how you could best protect
yourself in the digital age even if you're not super
tech savvy. One part of the solution is securely online
(12:01):
and Visa has made some significant investments in fraud prevention
over the past five years, as much as ten billion dollars.
The company says that's billion with a B all to
support the company's brand promise to protect the financial information
of individuals and businesses. Zero liability means peace of mind
when you shop online or at retail using your Visa card.
(12:23):
After all, there could be no half measures when it
comes to cybersecurity. Read more about Visa and how securing
the world's payments is priority one at Visa dot com
slash security. And speaking of protection, let's continue on with
Shawnnie Delaney talking to us about a new series on
YouTube called Control Room in partnership with LifeLock. Before the break, Shawnee,
(12:44):
we were talking about how AI is aiding these cyber
criminals to better target you and know more about you
in order to better dupe you into separating you and
your money.
Speaker 3 (12:56):
And that also includes deep fakes.
Speaker 2 (12:58):
Right, they know what bank you use, So if you
get a message from say Capital One and you don't
bank there, you obviously aren't going to believe it. But
if you get one from you know, Boa and that
is your bank, you're that much more likely to fall
for it.
Speaker 3 (13:11):
Or as you said, we've heard of deep fakes.
Speaker 2 (13:13):
From your boss where you're getting I'm using air quotes
here a call from your boss that says, hey, we
need to wire this company some money. And if it
sounds like your boss or looks like your boss, you
may be more likely to do it. And that AI
is scrubbing, as you said, that info to better target you.
Scary times indeed, So I want to talk with you
more about how we can fight back. We are chatting
(13:33):
with Shannie Delaney, co host of a new twelve episode
series on YouTube in partnership with LifeLock called Control Room.
Head over to YouTube dot com slash LifeLock. That's YouTube
dot com slash LifeLock. And so, Shawnee, you've already suggested
a few things we can do to fight back, even
if we're not that tech savvy, like enabling multi factor
authentication sometimes called two factor authentication, where you not only
(13:57):
need your password but another code sent to you to
tye and to prove it's really you. What else could
you recommend, including software?
Speaker 4 (14:03):
I would say anything you can throw out the problem
and throw at it. I would say there's a lot
of things obviously you can do about it, and everything
you add just makes the protection that much stronger. So first,
stay skeptical, slow down when you get that message or
the phone call or anything like that. Don't click anything
in panic when you get these messages, if anything touches
(14:25):
money or access or people, or if anything makes you
feel a big emotion like fear or anxiety or stress.
I want you to pause and then call back or
text back on a number that you already have, not
the one that's through the message, so verify in a
different way. Second, like you mentioned, there are a lot
of tools out there, but there are things with AI
(14:46):
powered protection, so AI helping not just being bad. Got
things like Norton scam protection tools like LifeLock that are
really incredible that can help scan for signs your information
is being used to open accounts or things like that.
You can freeze your credit.
Speaker 3 (15:01):
I do that.
Speaker 4 (15:02):
I freeze my credit. I freeze my kid's credit. It
takes a minute. It's super super easy. Again eye roll here,
but use really strong unique passwords and a password manager
and then really just kind of to wrap that up,
like you can use a simple script and work this
out with your family where you know what to say
when something happens, because it's not a question of if
it's going to hit you or what if you're going
to get everyone listening has gotten a scam something, so
(15:24):
use the script to outrun your amygdala, the part of
your brain that process these these emotions, and say I
will verify and I'll get right back to you. Practice
saying I will verify and get right back to you.
Speaker 3 (15:37):
These are all great tips. Yeah.
Speaker 2 (15:38):
I like that one also, And I had spoken to
somebody from Visa about this, that they have a word
that they use if they get contacted by someone in
their family saying help, you know, help, need money or whatever.
You ask them what's the word, what's our what's our
family word? And if they don't know it, then you
know it's fake.
Speaker 3 (15:54):
I love that.
Speaker 2 (15:55):
I like not panicking when you get these messages because
often they are playing on our fear, and an urgency
is always you know, you've got to change your information
now or something.
Speaker 3 (16:04):
Bad's going to happen to you.
Speaker 2 (16:05):
They often use that as leverage. Just take a breath.
I like your idea of contacting the organization you think
is contacting you with a number you already have for them.
So yeah, don't believe the number that's in that text
message to say your bank, But pull out your card,
your bank card, and look at the number on the
back of the card, and that's the one to call.
And then finally, yeah, LifeLock and identity theft protection and
(16:27):
monitoring service is really helpful as well. It can monitor
your information and your credit files for any signs of
identity theft or any suspicious activity and notify you, which
is awesome all right. And then finally, Shani so again
the new series on YouTube called Control Room. If you're
able to jot this down, it's simply YouTube dot com
slash LifeLock. That's YouTube dot com slash LifeLock. Or if
(16:50):
you're driving and you just need to remember, just go
to YouTube and do a search for control Room, hit
that subscribe button.
Speaker 4 (16:57):
Absolutely, and I really think if you loved ones who
are especially not cyber savvy, share this with them and
help them understand how they can better protect themselves.
Speaker 3 (17:07):
All great tips.
Speaker 2 (17:08):
Thank you so much for your time in Congrats again
and to Tyler Gray, your co host, on launching Control
Room all the best, thanks so much again, thanks so much. Yeah,
awesome again. That was Shawnee from Control Room in partnership
with LifeLock. We have a lot more check it out
to get to. After this short break, we're going to
chat with Mario Armstrong, a tech lifestyle expert who's been
(17:28):
on this show many times before. We're going to chat
about HP's products and how they're using AI. And then
after that on this program Sas will join us. SAS
We're going to hear about a new AI study, this
time focusing on businesses. So it's about how companies are
leveraging AI to compete more efficiently, boost productivity, doing more
(17:49):
with less, all that kind of stuff. But interestingly, there's
a disconnect between using AI and trusting it, so we're
going to unravel some of that with our guests from
SAS a little bit later on in this show.
Speaker 3 (18:01):
I'm your host, Mark Saltzman.
Speaker 2 (18:03):
If you want to touch base on social media, you
can find me on all the big platforms.
Speaker 3 (18:07):
It's M A R C S A L T Z
M A N. We'll be right back with more. Check
it out.
Speaker 1 (18:15):
I want to follow Mark Google, Mark with a C
and Saltzman with a Z breaking down geeks peak into
street speak.
Speaker 4 (18:33):
This is check it Out.
Speaker 5 (18:34):
Check it out with.
Speaker 1 (18:35):
Technology columnist, author, and TV personality Mark Saltzman.
Speaker 3 (18:39):
Welcome back everyone. You're listening to check it out.
Speaker 2 (18:43):
If you want to make your home and office future ready,
we have the perfect guest to help you figure out
what you need and why. On the line, We've got
digital lifestyle expert Mario Armstrong back on the show with
an exclusive look at HP's brand new tech lineup, featuring
devices designed to help you work, play, and create smarter.
Speaker 3 (19:01):
Not harder.
Speaker 2 (19:02):
Hey Mario, good to chat with you again, my tech
brother from another mother.
Speaker 6 (19:06):
Yeah, that's right, man.
Speaker 7 (19:07):
We'd like to two techies in upon we get it done.
Speaker 6 (19:10):
We get a lot covered. So thanks for having me on.
Speaker 2 (19:12):
I really appreciate What are you doing today in New
York in the studio there, Yeah, we're.
Speaker 6 (19:16):
Looking at a lot of technology.
Speaker 1 (19:18):
You know.
Speaker 7 (19:18):
I partnered up with HP because they have some new
announcements and new products that are really really great in
terms of like fitting our work style, the way we
work now. Like obviously multitasking has been around, but it's
here to stay and people are doing more, especially at home,
Like you're running zoom calls, you got spreadsheets up, you
may be editing something, and so there's just a lot
(19:38):
more hybrid work that I'm also doing myself.
Speaker 6 (19:42):
I want to imagine you're feeling the same thing.
Speaker 2 (19:44):
Yeah, I've been noticing that same trend, not just a
hybrid work environment where you may be working partially at home,
partially in an office, but also hybrid in the sense
that you're using the same device for work and play,
you know, yeah, to manage your personal life and to
tackle your professional jobs as well.
Speaker 7 (19:59):
And one thing that drives me crazy is like at home,
I have a dual screen monitor, but when I travel,
I only have my laptop, and I'm looking for that
second screen because I need that space.
Speaker 6 (20:09):
So my first product.
Speaker 7 (20:10):
That I really like for remote workers, creators, people on
the go, the HP Series five has the Pro fourteen
inch portable monitor. So this is a dual screen that
you could set up with you anywhere. It's like as
thin as a tablet that you're taking with you. Super
Lightweights got a durable cover which, by the way, can
be used as a mouse pad, which is great, and
then it lets you also easily tilt between angles so
that you can get the right angle that you want.
Speaker 6 (20:31):
But I mostly love it.
Speaker 7 (20:33):
Because I can take it with me whether I'm in
a hotel room or you.
Speaker 6 (20:35):
Know, even at a coffee shop.
Speaker 7 (20:37):
I'm not going to be there for four hours, but
just if I can really get good work done by
having that dual screen that's really great. The other thing
that I've noticed in terms of hybrid work for me
is having multiple things on those screens. So this I
was not aware of this monitor until they started really
talking about it. But it's the HP series five forty
nine inch.
Speaker 6 (20:55):
This is a conference monitor.
Speaker 3 (20:57):
Forty nine inches.
Speaker 7 (20:58):
This is a dashboard is you're in command center control.
Speaker 3 (21:03):
That's bigger than many people's TVs.
Speaker 6 (21:05):
This is true.
Speaker 7 (21:05):
So it's kind of got that nice sixteen x nine
feel to it. So it has a lot of smart features.
It's got a camera built in right at the top.
But you can control two computers with just one keyboard
and mouse with this, and which is great. No need
for a foot pedal for any of that switching or
any of those types of things.
Speaker 6 (21:22):
So I thought that was really nice.
Speaker 3 (21:23):
All right, So first going back to that portable monitor.
Love these.
Speaker 2 (21:27):
I've been seeing them a lot more in the wild. Yes,
and depending what it's plugged.
Speaker 6 (21:30):
Which was like a new thing to deal with.
Speaker 7 (21:33):
It's better than what I used to see out though
I used to see people bringing full monitors out.
Speaker 3 (21:37):
My gosh.
Speaker 2 (21:37):
Well, like you said, there is thin as a tablet
or a little bit thicker. But the idea is that
you throw them in your backpack, you know, your laptop bag,
along with your laptop, and it really doesn't add much
more bulk or weight, and depending what it's plugged into,
you don't need power.
Speaker 3 (21:51):
It gets the power from the device itself. Great. I
saw a.
Speaker 2 (21:54):
Dude at the airport playing a game from his phone,
like a racing game. He was in the lounge playing
on like a fourteen inch portable monitor, and I'm like,
this guy's got it going on. He knows what he's doing.
But yeah, definitely for productivity purposes, it's nice to have
a second monitor, whether you're using them as two separate monitors,
or you're mirroring something from a smaller screen onto a
(22:15):
bigger one, so really great stuff, and then pivoting to
a forty nine inch professional monitor is awesome. So that's
I guess ideal for projects like video editing and presentations
where you may want multiple windows open.
Speaker 7 (22:26):
Yeah, or you have video calls going at the same time,
but you also want to be able to pull up
the spreadsheet and see your calendar, like yeah, it's just
really great to have that multiplicity of things happening on
one monitor.
Speaker 3 (22:38):
A multitasking Marvel. Love it. That's right.
Speaker 2 (22:41):
And I understand, Mario, you've got another solution for our listeners.
Speaker 7 (22:45):
Yeah, absolutely, especially for like video editing presentations or scrolling spreadsheets.
Speaker 6 (22:49):
A lot of times people think like.
Speaker 7 (22:51):
Big gives you more, but in this case we're actually
going small.
Speaker 6 (22:54):
I love the HP Ultra Fast Scroll wireless mouse.
Speaker 3 (22:58):
Now.
Speaker 7 (22:59):
The model number on this is seven eight five M.
It's the world's first battery free wireless mouse. By the way,
it's got a side scroll wheel which really makes it
easier to scroll the screen, whether that's web pages or
spreadsheets or video timeline.
Speaker 6 (23:12):
It recharges in just three minutes, which I love.
Speaker 7 (23:15):
And it has these customizable scroll speeds too, for all
types of different works. So very cool, very functional, and
I think a lot of times maybe we overlook the
mouse where it's like, no, they can do a lot
more if you need that productivity or if you need
that efficiency.
Speaker 2 (23:29):
And Mario, when you say battery free, you mean no
more of those double A batteries or triple as that
we have to put underneath and then you have to
go buy more.
Speaker 3 (23:35):
It's correct. This is all rechargeable.
Speaker 6 (23:36):
That's right, It's all rechargeable.
Speaker 3 (23:38):
Love it all, right, now let's chat Mario.
Speaker 2 (23:39):
We are tying with Mario Armstrong, tech lifestyle expert who's
a regular on this program. Let's pivot and talk about
one two letter phrase or acronym that we've been hearing
a lot about these things.
Speaker 6 (23:49):
I wonder what you're going to ask me AI.
Speaker 3 (23:51):
Of course, shocker, big shock.
Speaker 6 (23:53):
You said two letters. I was like, oh, here it.
Speaker 2 (23:55):
Comes okay, So obviously artificial intelligence big buzzword right now.
Speaker 3 (23:59):
How is HP leveraging AI for printing.
Speaker 7 (24:03):
They're doing it for the first time with the HP
and the Photo seventy nine hundred their printer.
Speaker 6 (24:09):
This is an all in one printer.
Speaker 7 (24:11):
By the way, the seventy nine hundred. You can use
this printer for printing school.
Speaker 6 (24:14):
Projects, for all.
Speaker 7 (24:15):
Your kids stuff, or vacation photos. The printer also uses
photo enhanced ink and true to screen color technology, which
really makes everything look vibrant. It's almost like it's going
to print like what you see on your phone, but with.
Speaker 6 (24:27):
The AI built in.
Speaker 7 (24:28):
What's really game changing to me anyway, is that your
prints are automatically formatted, so you know how you struggle
go back and forth, wasting ink, wasting paper, wasting time.
The AI really helps you understand exactly what you're looking
to format and then do that for you perfectly, so
you reduce all that trial and error.
Speaker 6 (24:49):
I guess it's really what I want to say.
Speaker 3 (24:50):
It's helping you.
Speaker 2 (24:51):
I saw a demo of this at HP's headquarters in
Silicon Valley last fall at an event called HP Imagine,
where they showed how AI could be used to print
less of the things.
Speaker 3 (25:01):
You don't want and more of what you do want.
Speaker 2 (25:03):
Yeah, it intelligently removed everything that we didn't want, and
it was a great use of AI. Good example, good
concrete example of how AI can help you save time
and money and aggravation. I remember a few other things
as well. With these printers, there's an app and HP
app where families can easily create custom cards and edit
photos and make personalized keepsakes right.
Speaker 3 (25:23):
From their phone.
Speaker 2 (25:24):
As you were mentioning, turning printing into something a little
bit more creative, you know, flexing your creativity, something fun
to do with the whole family as well, maybe on
a rainy Sunday afternoon. And I know, with their printers
and for those crafts, it has a separate tray for
photo paper, so you can switch from documents to photos
without juggling paper, and HP is one of the best
(25:44):
companies I know when it comes to eco friendly products
and packaging. I know some of these printers made with
at least sixty percent of recycled plastic, so it's a
greener choice as well.
Speaker 3 (25:55):
Very cool. Where can we find more info?
Speaker 7 (25:57):
Just go to the website, go to HP dot com.
Speaker 2 (26:00):
A lot of details are there all right, HP dot
com for more info and at Mario Armstrong on the socials.
Speaker 3 (26:07):
Thanks so much for your time, Mario, Have a great
rest of your day.
Speaker 7 (26:10):
Always good the chat with you, my friends, Take care
and talk to you soon.
Speaker 2 (26:12):
We're using AI, but we may not trust it will
uncover what SaaS found when we return on Check it.
Speaker 1 (26:20):
Out, breaking down GeekSpeak into street speak Check it Out
hosted by Mark Saltzman.
Speaker 3 (26:36):
Welcome back to check it Out.
Speaker 2 (26:39):
If surveys of our Check it Out listeners or any
indication many work in.
Speaker 3 (26:43):
The IT space.
Speaker 2 (26:44):
They're often decision makers at businesses big and small. If
that's you, no doubt your company is leveraging AI to
help get more done in less time. But how much
do organizations trust AI? There are some surprising findings from
a new global survey commissioned by sex, a global leader
in data and AI, and conducted by research firm idc AS.
(27:05):
We're going to learn about now with Marinella, Profee. She's
Global AI strategy lead at SaaS. Welcome to the show, Marinella,
good to talk to you.
Speaker 8 (27:13):
Hey, Mark, thanks for having me.
Speaker 2 (27:14):
Let's just start off with the fact that AI is
an increasingly essential tool for businesses. How quickly has the
technology grown and what trends for AI are you seeing
right now?
Speaker 8 (27:27):
Well, definitely from a growth perspective, is a market that
if you think you know from the twenty ten when
we had the first big data boom and explosion, it
has grown so much we're now rejecting to move into
a growth from billions to trillions of dollars over the
next decade. There's been so much innovation around the amount
of data moving from traditional AI to generate to the
(27:50):
I to now the AI agent. So these digital systems
that have the ability to not just make a prediction
right or classification, but they're able to make a decision
and act on it in an autonomous way. So really
AI is entering the workspace, our life in many different
ways and sometimes becoming invisible in those tasks or processes
(28:13):
where we don't even see it. So the goal of
this study that we conducted and you just mentioned was
exactly to understand the use, impact, and most important, trustworthiness
of data and.
Speaker 2 (28:26):
AI, right, because the two don't necessarily go hand in hand.
So many organizations are using AI, but I'm interested to
know how many have questions about its accuracy, biases.
Speaker 3 (28:38):
You know, there's.
Speaker 2 (28:39):
A few things I'm sure we're going to get to.
So with that in mind, tell us about this global
State of Data and AI survey. What was the main
goal of the research to assess trustworthiness?
Speaker 8 (28:50):
Yeah, absolutely so. We did survey more than two thousand
business and tech leaders from all over the world to
basically benchmark their feelings on AI trust and innovation. Covered
a lot of ground, but the main goal was to
essentially find out what is their use, what is the impact,
and most importantly, what is the connection and correlation between
(29:10):
how people are using it to what extent and the
trust or the trustworthiness that actually the systems have. And
the findings were impressive.
Speaker 3 (29:18):
Yeah, let's get to them.
Speaker 2 (29:19):
What were maybe the most surprising findings from this survey?
Speaker 8 (29:24):
Well, the most surprising finding was first of all, the
fact that GENERATIVII is trusted more than machine learning. Right,
the study found out that it's trusted not just like
a little bit more, but like two hundred percent more
than machine learning. And as probably listeners know, machine learnings are,
you know, algorithms that are mathematically proven explainable, so technically
(29:46):
should be more trusted, Like we have all the elements
to say that these algorithms are trusted and reliable and
controllable versus GENERATIVEI hallucinates. And so one of the most
important finding is that GENERATIVII is we the trust game,
not because it's more accurate, but because it feels more human.
So it listens, it remembers, and even if sometimes hallucinates,
(30:09):
fat people are drawn to that interaction. And so it's
really interesting how we're seeing that trust intact used to
be about precision and today it's about I would say,
presence and understanding and how much it feels like us. Right,
So that was one of the top findings of the study.
Speaker 2 (30:29):
That's fair because generative AI not only does it generate
content that you ask it to generate, but it also
converses with you in a very natural and human like way.
So perhaps that's why we inherently trust it more because
it doesn't sound robotic. It's not just text on a
screen either. It's something that almost feels human. So I
guess with that comes some blind trust or faith in
(30:54):
the answers that we're getting back. Interesting and as we
move to a gentic AI, as you touch on work
and actually make decisions for you, hopefully with still a
human approving that decision that's made before it's executed. But
that can get scary if we are blindly trusting AI,
and then the decisions are made too.
Speaker 8 (31:14):
With the gentic EI, the most important piece becomes exactly
the ability to put safeguards and governance and guardrails around it. Right,
The study would show is that there is a gap
between the IE optimism and I responsibility, and that is
that gap is where reputation gets lost. So organizations want
to benefit of the I, but many skip the hard
(31:35):
work of ensuring fairness, extainability, and control. And the more
we start relying on the systems to make decisions with
us or for us, that type of shortcut might save
time now, but it costs trust later. So that's why governance, explainability,
and ethics aren't just nice to have. I like to
(31:55):
say that they are the infrastructure of sustainable AI.
Speaker 3 (32:00):
Yeah.
Speaker 5 (32:00):
Fair.
Speaker 2 (32:01):
We are chatting with Marinella, profit Global AI Strategy lead
at SaaS a global leader.
Speaker 3 (32:07):
In data and AI.
Speaker 2 (32:08):
We're learning the results of a survey called the Global
State of Data and Ai where about two thousand businesses
across the world. In fact, we're surveyed on their willingness
to use AI and trust.
Speaker 3 (32:23):
AI is really at the core of it.
Speaker 2 (32:25):
Marinella, I want to talk about these guardrails when we
return on tech it out why it's important to add
AI safeguards. I mean, on one hand, I get it,
but would be curious to know what Marinella's take on
that is, given the data that they uncovered from this survey,
and also that AI can be trusted, but is it
(32:46):
always trustworthy? Interesting discussion, no doubt. So we're going to
get to that, especially when it comes to business.
Speaker 3 (32:53):
Right. While we do cover a lot of consumer.
Speaker 2 (32:55):
Tech on this program, primarily I'd say I know our
listenership survey find that a lot of people from businesses
tune in, and that includes decision.
Speaker 3 (33:03):
Makers and IT experts and all that.
Speaker 2 (33:05):
So I wanted to invite sas onto the program, stick
with us more tack it out coming right up after
this shortbreak.
Speaker 1 (33:12):
Follow Mark Saltzman on Facebook, on Twitter, on Instagram. Listen
to check it out whenever you want.
Speaker 2 (33:27):
We're chatting with Marinella, profit Global AI Strategy lead at SaaS,
a leading data and AI company, about the adoption of
AI in the workplace. You mentioned ethics Marinella, So let's
talk about these guardrails that I've already hinted at that
I hope are in place. Why is it important to
add these AI safeguards?
Speaker 8 (33:48):
Well, you know, Mark, before, probably before to study, I
would have said, you know, it's important for many reasons.
But now with the study, we actually have data that
are proving us that the most ethical AI is turn
out to be the most profitable. You know, leaders that
are investing in ethical guardrails are one point six times
more likely to report how expected ROI from the ARII projects.
Speaker 4 (34:11):
And so yeah, right, and you know why.
Speaker 8 (34:15):
I think because trust isn't just a feeling, it's a
function of design, and which is the design that drives results.
And so really now I would say that it's important
also not just because it's just better and more trusted,
but also makes you more money higher expected ROI.
Speaker 2 (34:31):
And obviously that's the reason why these companies are leveraging
AI is to find efficiencies, boost productivity, especially with major competition,
and trying to appease everybody, including shareholders.
Speaker 3 (34:42):
So all makes sense to me.
Speaker 2 (34:43):
So I guess the million dollar question as we wrap up,
then Marinella is AI may be trusted, but is it
always trustworthy?
Speaker 8 (34:50):
Well, yeah, that is a million dollar growth.
Speaker 3 (34:53):
Or billion dollar question or trillion in.
Speaker 8 (34:56):
The next So what we found out from the studies
that trust isn't always based on truth, right, So people
trust general to BEI because it feels human, not because
it's more accurate and explainable. And so what we're seeing
is that people either over trust unproven systems or under
trust reliable ones and it's costing them dearly. And so
(35:16):
governance and that's dangerous, right, we need to shift from
blind trust to earned trust. And that is what governance, transparency,
and accountability really allows to make these systems, you know,
earn the trust of our decision making and the outcomes
for business. So to make it trustworthy, pieces like governance, transparents,
and accountability are really what makes make the different because
(35:40):
again trust is a feeling trustworthiness is a designed choice,
and that is where organizations that are making these choices
are proven to be more successful in their AI adoption
and implementation journey.
Speaker 2 (35:53):
Is there a place where our listeners can go for
more information, maybe a deeper dive on this study, Mary Ella?
Speaker 8 (35:59):
Absolutely yeah, on wwwsaas dot com slash AI Impact and
you can find all the information, just a deep dive
study with all the data. There is some breakdowns that
I find really interesting by industry. So if the listeners
are operating or working in specific industry, there is more
(36:19):
data specifically to their industry.
Speaker 2 (36:22):
All right, SaaS dot Com slash AI Impact excellent, Maryonella,
thank you so much for your time. Very interesting insightful
information here.
Speaker 3 (36:30):
Thank you, Thank you.
Speaker 2 (36:31):
Mark Hey, We had a pretty diverse show, if I
may say so myself. We first talked with one of
the co hosts of the new Control Room show on
YouTube and partnership with LifeLock. We then shifted gears and
spoke with tech lifestyle expert Mario Armstrong who chatted with
us about some HP hardware, some new printers and monitors
(36:52):
for work and play, and then finally a SaaS AI
study that we just heard the results of and how
there is a disconnect between using AI and fully trusting it. Interestingly,
speaking of LifeLock, I wanted to just remind you that Norton,
which is part of the LifeLock family, is now a
partner on tech it out thrilled to have them on board.
(37:15):
Norton of course protects your PC, MAC and mobile devices
from viruses and other kinds of malware or malicious software,
and LifeLock takes it a step further constantly monitoring for
the fraudulent use of your personal info from your social
Security number to your bank accounts. If a threat is detected,
you receive an alert. If the worst happens and your
(37:35):
identity is stolen, a dedicated US based identity restoration specialist
will be there to personally help fix it. Plus, with
the million dollar protection package, you get coverage for stolen
funds and expenses. Norton three sixty with LifeLock gives you
the power to defend your entire digital life. Visit Norton
dot com today, that's nr TN dot com. Thank you
(37:58):
to Visa as well, and to Speaking of protecting your devices, also,
don't forget about protecting your files. There's no worse feeling
knowing that you're working on something for work, like a presentation,
or you're a student and you're working on a book report,
and all of a sudden that file is gone, something
happens with your PC. So I always trust sand disk
(38:19):
external storage like USB drives and micro SD cards, solid
state drives really great stuff. In fact, it's fast enough
to work off the drives themselves, not just use it
as storage, you know, to sock away irreplaceable photos and
home movies and all that, but to actually work off
the drive as if it was internal.
Speaker 3 (38:37):
So great stuff.
Speaker 2 (38:38):
There a lot of deals this time of year at
SanDisk dot com in places like Amazon.
Speaker 3 (38:42):
Thank you once again for tuning in to Check it Out.
Speaker 2 (38:44):
Hope you enjoyed the program. If you want to reach
out on social media, it's Mark Saltsman, Mark with a
C and Saltsman with a Z, and you can find
me on X Threads, Blue Sky, Instagram, Facebook, YouTube, TikTok
and LinkedIn. And I look forward to catching up with
you next weekend for another brand new episode of Check
it Out.
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