That Will Nevr Work Podcast

That Will Nevr Work Podcast

The Podcast That Solves What’s Keeping You From Your Next Move That Will Nevr Work is for professionals and entrepreneurs who know they are capable of more but need greater clarity, stronger decisions, and practical strategies to move forward. Hosted by Maurice D. Chism, Sr.—award-winning podcaster, business strategist, educator, and Certified Master Entrepreneurship Coach—the show solves the disconnect between potential and execution. Through candid guest conversations and focused solo episodes, Maurice examines the challenges that affect business growth, career transitions, leadership, confidence, purpose, and personal progress. Each episode delivers real experiences, practical insights, and actionable next steps from entrepreneurs, professionals, leaders, creators, and everyday people who moved forward after being told, “That will nevr work.” Whether you are building a business, advancing your career, developing an idea, navigating change, or deciding what comes next, this podcast will challenge you to think more clearly, act more intentionally, and turn possibility into progress. The podcast is part of the larger Well Why Not ecosystem. Listeners can continue the work through the Well Why Not Workbook and the WYN Inner Circle—a community built around reflection, accountability, implementation, and meaningful progress. Listen. Make the decision. Take the next step. Sometimes the thing they said would never work is exactly what the world needs. Support The Podcast Join the WYN Inner Circle: https://www.skool.com/the-wyn-inner-circle-2246/about

Episodes

September 25, 2026 • 27 mins
What do you do when a bright, curious child looks up and says, "I'm just dumb"? In this deeply moving episode of That Will Nevr Work, Maurice sits down with Russell Van Brocklen — "The Dyslexia Professor," founder of Dyslexia Classes, and creator of The Writing Method — to talk about nurturing self-belief in dyslexic kids.

Russell knows this struggle from the inside: severely dyslexic himself, he was told he'd ne...
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Everyone says they're "customer-obsessed" — but Tom Vander Well has actually listened, to more than 100,000 real business phone calls over 30+ years. In this episode of That Will Nevr Work, Maurice (a call-center veteran himself) sits down with Tom — founder of Intelligentics and author of the Amazon International Bestseller This Call May Be Monitored — for a funny, sharp, and surprisingly moving conversation abou...
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August 25, 2026 • 13 mins
We often wait for permission to chase our biggest ideas, letting fear and doubt hold us back. Maurice discusses why the best way to move forward is to stop asking for approval and start asking “Why not?”

Chapter Summary:

00:00 Challenging the Need for Permission
06:36 Overcoming Hesitation and Procrastination

Featured Quotes:
  • “Progress belongs to those willing to ask a simple, but it...
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Why do so many wildly talented people talk themselves out of their own dreams? In this episode of That Will Nevr Work, Maurice sits down with Dr. Albert Bramante — talent agent, psychology professor, certified hypnotist, and author of Rise Above the Script — to confront one of the most quietly destructive forces in any creative life: imposter syndrome.

  Drawing on 20+ years representing performers on Broadw...
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August 20, 2026 • 11 mins
Are you living your life on autopilot without realizing it? Maurice discusses the danger of confusing movement with progress and explains why you need to pause, reflect, and re-engage with your true purpose.

In This Episode:

00:00 Introduction and The Pace of Life
02:05 Avoiding Autopilot in Life
06:16 Pause, Reflect, and Re-engage

Key Takeaways:
  • Identify when life started happening to you instead ...
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What if the reason marketing feels so exhausting is that you've been doing the cold version everyone told you was normal? In this episode of That Will Nevr Work, Maurice sits down with Billy Sammons, founder of Live Local Warm Marketing and a strategist with 15+ years in the game, to unpack the power of warm marketing — the relationship-driven, community-first approach that turns your best connections into your best clients.<...
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August 18, 2026 • 11 mins
Discover how to bridge the gap between your strategy and personal purpose. Maurice Chism explains why professional progress feels empty without alignment and how to ensure your daily plans support the person you are becoming.

In This Episode:

00:00:00 Strategy Meets Purpose
00:01:29 Defining Alignment and Decision Making
00:05:31 Overcoming Friction and Finding Momentum
00:09:15 Sustainable Success and Final ...
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    August 14, 2026 • 37 mins
    You have real value to offer. You have a story worth telling. So why are you still invisible? The answer isn't in your content strategy. It's in your story — and Kimberly Spencer is here to help you rewrite it.

      In this episode of That Will Nevr Work, host Maurice sits down with Kimberly Spencer — founder of Crown Yourself®, CEO of Communication Queens, TEDx speaker, subconscious success strategist, and #1 ...
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    August 13, 2026 • 11 mins
    Do you often mask your true feelings by saying “I’m fine”? Maurice discusses the dangers of falling into robotic routines and explains why honesty, rather than silence, is the true source of professional and personal strength.

    In This Episode:

    00:00:00 The Dishonesty of Being Fine
    00:06:26 Finding Purpose Through Challenges

    Key Takeaways:
    • Recognize the signs of living on autopilot to...
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    What if the fastest path to scale isn't wider — it's more focused? What if the businesses most people overlook are the ones most quietly building generational wealth?

      In this episode of That Will Nevr Work, Maurice sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant in the United States, 2x Inc. 5000 company builder, Forbes contributor, and author of the best...
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    August 11, 2026 • 11 mins
    We often inherit dreams from family, teachers, or society without realizing they don’t belong to us. Maurice shares personal stories of chasing empty validation and offers a way to reclaim your own authentic purpose.

    Chapter Summary:

    00:00:00 The Dangers of External Validation
    00:08:00 Living Your Authentic Dream

    Featured Quotes:
    • “Not every dream you’re chasing is actually yours; som...
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    What if the most underestimated productivity decision you make every day happens before you ever open your laptop — and it's happening in your closet?

      In this episode of That Will Nevr Work, Maurice sits down with Lacey Cadieux-McLean — founder and CEO of Rhubaia Ventures Inc., former 15-year IT project manager, published young adult author, natural fitness competitor, mother, and fashion-tech disruptor wh...
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    What if the most expensive thing you're doing in your business right now is softening your leadership to make sure everyone around you is comfortable with it?

      In this episode of That Will Nevr Work, Maurice sits down with Kim Miller-Hershon — executive coach, founder of Kim Miller-Hershon Coaching and Consulting, known widely as "The Queen of Productivity," and a nearly two-decade veteran of empowering high-achi...
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    Maurice discusses how to consistently turn insights into improvement by building responsive systems. This episode explores the critical difference between awareness and action, emphasizing how closing feedback loops drives personal and professional growth. Learn to transform data into deliberate adjustments for lasting change.

      In This Episode:

    00:00 Insight Without Action
    04:17 Closing the Loop
    08:10 Cons...
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    Have you ever felt like you lost a piece of yourself to gain acceptance? Maurice shares insights on how survival instincts can quiet our true voices, pushing us into roles that block our purpose. This episode asks us to consider who we stopped being and why, urging us to reclaim our authentic selves.

     Chapter Summary:

    00:00 Reclaiming Your Authentic Self
    04:16 Who Voted for This Version of You?
    08:39 Give Y...
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    July 23, 2026 • 11 mins
    Maurice discusses the difference between staying the course and staying stuck. He shares personal experiences and insights on pivoting with purpose, emphasizing responsiveness over being right. Learn how strategic pivots can protect momentum and align your career or business with evolving realities.

      In This Episode:

    00:00 Pivoting with Purpose
    01:10 The Power of Presence
    03:29 Stubbornness vs. Strength
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    July 21, 2026 • 12 mins
    Maurice discusses the emptiness that can arise when achievement lacks alignment with purpose. This episode helps achievers who feel disconnected, exploring how true significance outweighs mere success and the dangers of chasing external validation in business and life.

      In This Episode:

    00:00 Unfulfilled Achievement
    02:28 Alignment and Emptiness
    04:42 Purpose and Misaligned Goals
    07:47 The Cost of Succe...
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    Most people seek external feedback but avoid self-reflection, hindering their true growth. This episode tells how embracing honest self-audits, rather than relying on assumptions, helps individuals clarify their paths and lead with integrity, transforming potential into inevitable progress.

      Chapter Summary:
    Power of Self-Audit
    03:59 Accountability and Leadership
    08:34 Growth Through Reflection
    10:59 WIN In...
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    July 14, 2026 • 12 mins
    Maurice discusses the hidden costs of living on autopilot, urging listeners to ask hard questions and make intentional decisions. This episode explores how comfort can lead to complacency, impact personal growth, and hinder purpose. Learn to take ownership of your choices for a more fulfilling life.

     In This Episode:

    00:00 Habit Versus Intention
    03:40 Comfort Over Clarity
    07:42 Defining Your Why
    10:08 WY...
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    July 10, 2026 • 25 mins
    You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend, not a marketing strategy.

      In this episode of That Will Nevr Work, Maurice sits down with Rachel Allen — founder of Bolt from the Blue Copywriting, fractional CMO, and a 17-year veteran of making words make money for clients in 21-plus countries. Rachel'...
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