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May 20, 2025 10 mins
In this episode of That Will Never Work, Maurice discusses the importance of staying true to your original purpose and individual voice in business strategy. He explores how comparing ourselves to others can lead us astray and offers advice on revisiting your “why” to ensure strategic planning remains authentic and impactful.

In This Episode:

00:00 The Importance of Purpose
01:06 The Trap of Comparison
03:20 Strategic Planning with Purpose
05:10 The Power of Your Voice
07:11 Revisiting Your Why

Key Takeaways:
  • Reflect on your initial purpose to guide strategic planning. 🎯
  • Avoid duplicating others’ strategies without considering your own “why.” 🚫
  • Recognize and value your unique voice and perspective. 🗣️
  • Regularly revisit your purpose to make informed decisions. 🔄
  • Align your actions with your passion for a more powerful plan. 🔥
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