Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If people only remember your product, they'll forget your brand.
Speaker 2 (00:11):
Lead with your message.
Speaker 3 (00:16):
Educate, empower, enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach Maurice.
Speaker 1 (00:44):
Thank you very much for listening today. So here's what
I would like for you to hear today. That your
brand is more than what you sell. I'm gonna repeat
that your brand is more than what you sell. It's
(01:12):
the story you tell. It is a story that you tell.
So when we take a look at what is our brand,
are we clear on what we were speaking about or
(01:35):
what we're doing?
Speaker 2 (01:38):
Are we clear on what we believe in? Are we
clear on our mission? Are we clear on the transformation
(01:59):
that you stand for? And so again personal experiences.
Speaker 1 (02:14):
I wanted to assist nonprofit religious or religious organizations in
understanding their brand and so those are things that I
was working towards. Unfortunately, because I rode the wave of
(02:43):
what was transpiring in front of me, people started to
consider me a website designer and so then I started
to embrace.
Speaker 3 (02:59):
That.
Speaker 1 (03:01):
But that's not where I wanted to be. That's not
where I wanted to transform lives. I wanted to touch individuals,
especially those organizations, to make sure that their message was clear,
because I saw firsthand how churches, especially the one where
(03:23):
I was a church administrator, how the community viewed them,
and it was not in a positive light. Actually, the
community believe that the church was closed down and that
(03:43):
they were getting confused, the community meaning they were getting
the church that I was the church administrator in.
Speaker 2 (03:54):
Confused with the church down the street.
Speaker 1 (03:58):
As the church that gave out food and closed during
the week, and so they would pop over to the
church and say, hey, you know, do you have any
food or clothes or whatever it is, and they would
get as confused with the date, the time, the energy,
the contact person, all those type of things. Now, I mean,
(04:22):
some of that is valid, right because they were only
block and a half two blocks away, and some of
that is valid. But what was the message that my
particular church and was actually my home church. What was
the message that we were putting out there to the community,
Because otherwise, if it wasn't for that food part, especially
(04:46):
for that other church. No one knew or understood who
we really were, because it appeared that our church was
always closed.
Speaker 2 (04:56):
And that.
Speaker 1 (04:58):
We were not open as a church for someone to
come in and possibly pray during the week, to read,
some type of counseling during the week. Sometimes people need
to just be touched and to let off some steam.
(05:18):
Here's something positive, those type of things. So the message
wasn't always clear.
Speaker 2 (05:27):
In dealing with.
Speaker 1 (05:27):
My church, and I wonder how many other churches, using
this as an example, are not clear. And so the
people that's in your community are not clear. And that
includes your community inside the doors as well as outside
(05:48):
of the doors. And so for me, as I was
putting my information out there, I starts again was starting
to be known as a website designer. But that's not
where I wanted to be. That's not where I wanted
to go. I wanted to utilize a little bit more
(06:09):
of my administrative background, my ability to speak to individuals
and change the narrative and help them continue to grow
and mature and particularly and make sure that their message
was clear. And in addition to that, my wife was
working with some other organizations on some grant writing opportunities,
(06:35):
and so we understood that. Hey, when you start looking
at your background and what you're known for and you're
writing these grants, again, the message needs to be clear.
So how do you ensure that this message is clear?
On top of that? Which is the bigger picture? Are
(06:59):
you just selling websites? Are you just selling that you're
a podcaster? Are you just selling that you're a content creator?
But is there a message clear that you are a
transformational coach, that you are one that helps people to
(07:21):
change their lives. Now, again, to some people, that might
sound vague, But what I'm doing is helping people to
change their message internally about themselves and not believing the hype,
(07:43):
not believing what's being put on them, not believing in
all the negativity that are surrounding them, but in order
for them to get to another level, look deeper inside
themselves to make sure that the message that they're putting
out there is clear. Which is, now, your brand is
(08:07):
more than what you sell. So why does this matter?
Why does this matter? People don't just buy what you do,
They buy why you do it. So part of my
(08:32):
connection was I was doing the website part because I
was helping churches get their message out there.
Speaker 2 (08:41):
In one way, shape or form.
Speaker 1 (08:43):
It could have been websites, it could have been flyers,
it could have been logos, whatever it is. So but
in the meantime, helping them to understand that even though
that's what you're asking me to do, I'm still talking
to you and coaching you through. Hey, these are the things,
these are the metrics, These are components that we need
(09:04):
to be concerned about about getting your message out there.
So whether it's the color, whether your logo has this
or your flyer has that, and what's the wording and
those type of things, let's understand what the brand really
looks like and doesn't coincide with your mission statement, your
vision statement, what you were like for the community to
(09:24):
know who you are. And so again, people don't just
buy what you do. They buy why you do it,
because your message builds emotional connection. Whatever that message is,
(09:47):
people are buying the emotion that's attached to it. I'm
doing this because I love what I do. I love
transforming people's lives. I love transforming the message that individuals
are putting out there. People attached to the emotional part.
(10:07):
They're not going to just buy your projects because because
a lot of times People buy what you're doing because
they have a connection with you one way or another, right,
you know, so let's understand that. Let's make sure that
the message bills an emotional connection and with that they
(10:37):
will not forget your brand. Thank you very much for
listening today.
Speaker 3 (10:44):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work, or will it
If people only remember your product, they'll forget your brand.
Speaker 2 (00:11):
Lead with your message.
Speaker 3 (00:16):
Educate, empower, enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach Maurice.
Speaker 1 (00:44):
Thank you very much for listening today. So here's what
I would like for you to hear today. That your
brand is more than what you sell. I'm gonna repeat
that your brand is more than what you sell. It's
(01:12):
the story you tell. It is a story that you tell.
So when we take a look at what is our brand,
are we clear on what we were speaking about or
(01:35):
what we're doing?
Speaker 2 (01:38):
Are we clear on what we believe in? Are we
clear on our mission? Are we clear on the transformation
(01:59):
that you stand for? And so again personal experiences.
Speaker 1 (02:14):
I wanted to assist nonprofit religious or religious organizations in
understanding their brand and so those are things that I
was working towards. Unfortunately, because I rode the wave of
(02:43):
what was transpiring in front of me, people started to
consider me a website designer and so then I started
to embrace.
Speaker 3 (02:59):
That.
Speaker 1 (03:01):
But that's not where I wanted to be. That's not
where I wanted to transform lives. I wanted to touch individuals,
especially those organizations, to make sure that their message was clear,
because I saw firsthand how churches, especially the one where
(03:23):
I was a church administrator, how the community viewed them,
and it was not in a positive light. Actually, the
community believe that the church was closed down and that
(03:43):
they were getting confused, the community meaning they were getting
the church that I was the church administrator in.
Speaker 2 (03:54):
Confused with the church down the street.
Speaker 1 (03:58):
As the church that gave out food and closed during
the week, and so they would pop over to the
church and say, hey, you know, do you have any
food or clothes or whatever it is, and they would
get as confused with the date, the time, the energy,
the contact person, all those type of things. Now, I mean,
(04:22):
some of that is valid, right because they were only
block and a half two blocks away, and some of
that is valid. But what was the message that my
particular church and was actually my home church. What was
the message that we were putting out there to the community,
Because otherwise, if it wasn't for that food part, especially
(04:46):
for that other church. No one knew or understood who
we really were, because it appeared that our church was
always closed.
Speaker 2 (04:56):
And that.
Speaker 1 (04:58):
We were not open as a church for someone to
come in and possibly pray during the week, to read,
some type of counseling during the week. Sometimes people need
to just be touched and to let off some steam.
(05:18):
Here's something positive, those type of things. So the message
wasn't always clear.
Speaker 2 (05:27):
In dealing with.
Speaker 1 (05:27):
My church, and I wonder how many other churches, using
this as an example, are not clear. And so the
people that's in your community are not clear. And that
includes your community inside the doors as well as outside
(05:48):
of the doors. And so for me, as I was
putting my information out there, I starts again was starting
to be known as a website designer. But that's not
where I wanted to be. That's not where I wanted
to go. I wanted to utilize a little bit more
(06:09):
of my administrative background, my ability to speak to individuals
and change the narrative and help them continue to grow
and mature and particularly and make sure that their message
was clear. And in addition to that, my wife was
working with some other organizations on some grant writing opportunities,
(06:35):
and so we understood that. Hey, when you start looking
at your background and what you're known for and you're
writing these grants, again, the message needs to be clear.
So how do you ensure that this message is clear?
On top of that? Which is the bigger picture? Are
(06:59):
you just selling websites? Are you just selling that you're
a podcaster? Are you just selling that you're a content creator?
But is there a message clear that you are a
transformational coach, that you are one that helps people to
(07:21):
change their lives. Now, again, to some people, that might
sound vague, But what I'm doing is helping people to
change their message internally about themselves and not believing the hype,
(07:43):
not believing what's being put on them, not believing in
all the negativity that are surrounding them, but in order
for them to get to another level, look deeper inside
themselves to make sure that the message that they're putting
out there is clear. Which is, now, your brand is
(08:07):
more than what you sell. So why does this matter?
Why does this matter? People don't just buy what you do,
They buy why you do it. So part of my
(08:32):
connection was I was doing the website part because I
was helping churches get their message out there.
Speaker 2 (08:41):
In one way, shape or form.
Speaker 1 (08:43):
It could have been websites, it could have been flyers,
it could have been logos, whatever it is. So but
in the meantime, helping them to understand that even though
that's what you're asking me to do, I'm still talking
to you and coaching you through. Hey, these are the things,
these are the metrics, These are components that we need
(09:04):
to be concerned about about getting your message out there.
So whether it's the color, whether your logo has this
or your flyer has that, and what's the wording and
those type of things, let's understand what the brand really
looks like and doesn't coincide with your mission statement, your
vision statement, what you were like for the community to
(09:24):
know who you are. And so again, people don't just
buy what you do. They buy why you do it,
because your message builds emotional connection. Whatever that message is,
(09:47):
people are buying the emotion that's attached to it. I'm
doing this because I love what I do. I love
transforming people's lives. I love transforming the message that individuals
are putting out there. People attached to the emotional part.
(10:07):
They're not going to just buy your projects because because
a lot of times People buy what you're doing because
they have a connection with you one way or another, right,
you know, so let's understand that. Let's make sure that
the message bills an emotional connection and with that they
(10:37):
will not forget your brand. Thank you very much for
listening today.
Speaker 3 (10:44):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work, or will it
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